Skip to main content

Full text of "Broadcasting"

See other formats


Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 

www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


Ml 


JJ 


PUBLISHER'S  BINDING 


1358 


APRIL  7,  1958 


THIRTY-FIVE  CENT! 


BROADCASTING 

THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


...fa 


Oversight  report  raps  FCC,  urges  stiffening  regulations  Page  27 

Visual  communicators  find  ad  field  short  on  creativity  Page  36 

What  the  tv  networks  have  in  mind  for  summer  schedules  Page  52 

Quarterly  Telestatus:  rundown  on  nation's  facilities  Page  101 


J 958  >yJ/ft<><(  3.  du^cnt  9>owmhMmA 


0m  cftdmMtctA  ^teat  ffiafitmb 


i AGAIN! 

More  Tidewater*  Va., 
Viewers 

are 

Watching 

WAV  Y-T  V  I A 

CHANNEL  IU 

from  3  to  10  p.m. 

MONDAY  THROUGH  FRIDAY 

than  any  other  TV  station 
in  the  tidewater  area. 

(ARB-March  8-14,  Metropolitan  Area  Report)  REPRESENTED  BY  H-R 


WAVY-TV,  SERVING  NORFOLK,  P0RTSM00TH,  NEWPORT  NEWS,  and  42  COONTIES  IN  VIRGINIA  and  NO.  CAROLINA 

f  See  inside  front  cover  BROADCASTING  Magazine,  December  23 


Re:  The  $iq,  Susiness-Briqht 

DES  MOINES,  Iowa  Market 

FAR  MORE  PEOPLE 
DEPEND  ON  THESE  2 
GREAT  STATIONS 


FOR 


■ 


KRNT  KRNT 

TELEVISION  RADIO 

LOOK  AT  ANY  AUDIENCE  SURVEY  FOR  THE  DES  MOINES  METRO  AREA 


KATZ 

Represents  These 

FABULOUS 

COWLES 

OPERATIONS 

Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc.  1735  DeSales  St 
N  W    Washington  6   D  C  Entered  as  second  class  matter  March  14,  1933  at  Post  Office,  Washington,  D.  C,  under  act  of  March  3,  18(9. 


f  KRLD-TV 

i   CHANNEL  4  DALLAS 

I   covers  one-seventh  of  Texas'  area 


BUT 

28%  of  all  Texas'  people 
30%  of  all  Texas'  income 
31%  of  Texas'  retail  sales 
Va  of  all  Texas'  TV  homes 

PIUS 

5  OKLA.  COUNTIES 


KRLD-TV,  Channel  4,  telecasting  with  maximum  power  from  atop 
Texas'  tallest  tower,  sends  its  strong  clear  signal  into  47  Texas  counties  .  . . 
plus  5  in  Oklahoma.  This  is  the  greatest  area  coverage  of  any  Texas  tele- 
vision station.  BUT  . . .  what  is  more  significant  is  KRLD-TV's  coverage  in 
terms  of  PEOPLE,  INCOME,  RETAIL  SALES  and  TV  HOMES.  In 
those  terms,  a  map  such  as.  just  above  gives  a  more  accurate  picture.  The 
KRLD-TV  Texas  area  contains  2,570,500  people  who  spend  $3,332,054,- 
000  annually  of  a  Consumer  Spendable  Income  of  $4,270,706,000.  There 
are  more  than  644,000  TV  homes  in  this  area.  Truly,  KRLD-TV  CBS 
television  for  Dallas-Fort  Worth,  is  the  biggest  buy  in  the  biggest  market 
in  the  biggest  state. 

Sources:  Consumer  Markets,  Dec.  15, 
1957.  TV  homes  based  on 
Texas  TV  Reports. 


the  BIGGEST  buy  in  the  BIGGEST  market  in  the  BIGGEST  State 


KRLD-TV  is  the  television  service 
of  The  Dallas  Times  Herald,  owners 
and  operators  of  KRLD  Radio,  the 
only  full-time  50,000  watt  station  in 
Dallas-Fort  Worth.  The  Branham 
Company,  national  representotives. 


Ckmnd  4X>(Mm 

MAXIMUM  POWER 


JOHN  W.  RUNYON,  CHAIRMAN  OF  THE  BOARD        •        CLYDE  W.  REMBERT,  PRESIDENT 


Page  4    •    April  7,  1958 


Broadcasting 


closed  circuit 


NEXT  MOVE  •  Investigation  by  Antitrust 
Div.  of  Dept.  of  Justice  of  network  pro- 
gramming notably  in  relation  to  its  own- 
ership participation  in  independently  de- 
veloped shows  has  reached  point  where 
department  attorneys  want  to  meet  with 
FCC  to  explore  future  steps.  Proposal  to 
this  end  is  being  considered  by  FCC,  pre- 
sumably in  connection  with  current  hear- 
ings on  Barrow  Network  Study  Report. 
Barrow  Study  Staff  had  been  unable  to 
complete  programming-talent  phase  of  its 
investigation  and  Assistant  Attorney  Gen- 
eral Victor  Hanson  had  announced  last 
year  that  it  was  continuing  its  inquiry. 
• 

Also  interwoven  in  network  participation 
in  program  ownership  is  related  aspect  of 
clearances  in  option  time.  Another  aspect 
under  inquiry  has  been  network  stock 
ownership  in  BMI.  Both  matters  were 
targets  of  House  Celler  Subcommittee  in- 
quiry two  years  ago. 

• 

NEW  FIELD  •  Several  broadcasters  are 
exploring  possibility  of  going  into  closed- 
circuit  theatre  tv,  or  version  of  it.  Suc- 
cess of  such  closed  circuit  presentations  as 
Robinson-Basilio  fight  in  movie  theatres 
has  encouraged  these  broadcasters  to  look 
into  possibility  of  obtaining  equipment 
and  franchises  for  special  showings  which 
broadcasters  would  manage  in  local  au- 
ditoriums. Several  broadcasters  have 
asked  TelePrompTer  whether  franchises 
would  be  available. 

• 

One  item  of  business  in  current  West 
Coast  visit  of  Hubbell  Robinson  Jr.,  CBS- 
TV  executive  vice  president  for  network 
programs,  was  negotiations  with  Bing 
Crosby  in  hope  of  getting  his  signature  on 
tv  dotted  line.  Except  for  occasional  special 
shots,  Old  Groaner  has  resisted  tv's  ad- 
vances up  to  now. 

• 

NO  ROTATION  •  Major  point  of  conten- 
tion on  final  draft  of  House  Oversight 
Subcommittee  report  (see  page  27)  con- 
cerned tenure  of  FCC  chairman  and  how 
he  would  be  named.  Several  members 
successfully  objected  to  original  draft  call- 
ing for  chairmanship  to  be  rotated.  They 
objected  on  grounds  subcommittee  did  not 
have  enough  information  to  reach  this 
conclusion.  One  member  said  both  Dem- 
ocrats and  Republicans  objected  to  rota- 
tion idea;  another  member  claimed  it  was 
strictly  GOP  protest.  Chairman  now  is 
named  by  President. 

• 

Another  House  interim  report  will  be 
forthcoming  soon  after  congressional  East- 
er recess — this  one  by  special  five-man 
subcommittee  on  inner  operations  of 
ASCAP.  Following  two  weeks  of  hearings 
[Government,  March  24],  full  subcom- 
mittee met  in  executive  session  Wednesday 


with  three  members  of  Justice  Dept.,  in- 
cluding Robert  A.  Bicks,  assistant  to  anti- 
trust chief  Victor  Hanson,  W.  D.  Kilgore, 
chief  of  judgment  and  enforcement  divi- 
sion, and  trial  attorney  John  Wilson.  Re- 
port is  expected  to  be  critical  of  ASCAP 
operational  policies  and  recommend 
further  action  by  Justice. 

• 

SHOO-IN  •  Reappointment  of  Robert  T. 
Bartley  to  new  seven-year  term  on  FCC, 
dating  from  next  July  1,  is  confidently  ex- 
pected within  next  few  weeks.  Mr.  Bartley, 
48,  sailed  through  his  appearance  before 
House  Legislative  Oversight  Committee  on 
March  28  and  was  given  virtually  clean  bill 
by  Chairman  Oren  Harris  (D-Ark.  and 
other  committee  members.  Nephew  of 
House  Speaker  Sam  Rayburn,  Mr.  Bartley 
began  his  service  on  FCC  as  Commissioner 
on  March  6,  1952,  although  he  previously 
had  served  at  staff  level. 

e 

FCC  Chairman  John  C.  Doerfer,  it's 
reliably  reported,  already  has  urged  White 
House  to  act  expeditiously  on  Bartley  re- 
appointment. It's  rare  for  White  House, 
however,  to  announce  nominations  more 
than  60  days  in  advance  of  expiration. 
Sixty-day  period  will  begin  May  1. 

e 

DUTY  CALLS  •  All  members  of  FCC 
(except  Comr.  Lee  who  was  in  New  York) 
lunched  at  NAB  headquarters  in  Wash- 
ington last  Thursday  for  briefing  on  their 
panel  participation  at  NAB  Convention  in 
Los  Angeles,  April  27-May  1.  Panel,  to 
be  held  on  Wednesday  morning,  has  been 
most  popular  NAB  event.  It  was  threat- 
ened by  House  Oversight  Committee  in- 
vestigation because  of  "fraternizing"  com- 
plaint but  all  FCC  members  have  con- 
cluded that  NAB  convention,  above  all 
other  events,  is  "must"  for  them.  In  ad- 
dition to  panel,  Chairman  John  C.  Doerfer 
will  deliver  annual  address. 

• 

It's  unlikely  that  FCC  members  will  take 
their  wives  to  West  Coast  this  year.  As 
things  stand  now  they  will  get  only  their 
traveling  expenses  and  $12  per  diem  from 
government  and  must  pick  up  their  own 
hotel  bills,  whereas  NAB  has  paid  them  in 
past.  Estimate  is  that  each  will  be  at  least 
$150  "out-of-pocket"  at  this  year's  con- 
vention if  he  travels  solo. 

• 

INNER  COUNCIL  •  Giving  added  recog- 
nition to  NBC's  expanding  radio  network 
operations,  President  Robert  W.  Sarnoff 
has  named  Matthew  J.  Culligan,  vice  pres- 
ident in  charge  of  radio  network  to  his 
executive  council,  which  meets  at  least 
once  a  week  on  policy  matters.  Also  new 
to  council  is  P.  A.  (Buddy)  Sugg,  who  on 
April  1  assumed  vice  presidency  in  charge 
of  owned  and  operated  stations  and  Spot 
Sales.     Others  on  council  are  executive 


vice  presidents  Robert  E.  Kintner,  David 
C.  Adams,  J.  M.  Clifford  and  Kenneth  W. 
Bilby. 

• 

With  tv  commercial  production  business 
going  strong,  MPO  Productions  Inc.,  New 
York,  this  week  is  expected  to  become  first 
commercial  production  house  to  move  into 
vacant  Republic  studios,  Hollywood.  Re- 
public has  suspended  production  of 
theatrical  films  and  has  been  throwing  open 
soundstages  to  such  independent  tv  film 
producers  as  MCA's  Revue  Productions 
and  Jack  Webb's  Mark  VII  Productions 
Ltd.  MPO  already  has  five  full  sound- 
stages  in  New  York.  It  will  not  begin  film 
series  work  but  will  continue  to  turn  out 
commercials  and  films  for  industry. 
• 

LOCAL  OPTION  •  Practice  of  big-name 
national  advertisers  seeking  local  rates  is 
becoming  more  widespread  in  broadcast 
media,  extending  beyond  brewery  and  auto 
fields  into  food,  drug  and  other  product 
lines.  Stations  contend  practice  is  "vicious 
circle"  and  one  for  self-defense  on  all 
industry  levels;  with  result  that  some  na- 
tional clients  are  buying  more  time  (spots) 
with  same  budget.  Operators  say  station 
representatives  are  losing  money  and  agen- 
cies complain  they're  caught  in  middle 
between  competing  clients.  Only  solution, 
they  hold,  is  for  all  stations  in  single  mar- 
ket to  insist  on  national  rates  where  jus- 
tified. 

• 

In  furtherance  of  U.  S.-Soviet  cultural 
exchange  agreement,  delegation  of  Russian 
radio-tv  experts  is  expected  in  United 
States  later  this  month.  Group  will  confer 
with  individual  networks  on  program  ex- 
changes, handling  negotiations  on  regular 
business  basis.  Presidents  of  three  networks 
having  tv  as  well  as  radio  met  with  Am- 
bassador William  S.  B.  Lacey  on  March  27 
for  indoctrination.  [Closed  Circuit, 
March  31].  Ziv  Television,  International, 
was  first  of  U.S.  entities  to  negotiate 
program  sales  with  U.  S.  S.  R. 

• 

EXPORT  FILMS  •  Rank  Organization, 
London,  which  owns  piece  of  Southern 
Television,  Ltd.,  Southampton-Isle  of 
Wight  (one  of  links  in  Great  Britain's  com- 
mercial Independent  Television  Authority), 
understood  to  be  considering  opening  its 
Pinewood  studios  to  independent  tv  film 
producers.  Rank  recently  effected  tie-up 
with  Tom  O'Neil's  RKO  Teleradio  for 
motion  pictures  but  will  not  itself  release 
theatrical  films  to  tv  at  present  [Film, 
March  31].  But  it's  thinking  of  sending 
crsws  to  Australia  to  produce  low-budget 
tv  "westerns"  with  hopes  of  cashing  in  on 
current  U.  S.  shoot-em-up  fad.  Reason: 
Australian  production  facilities  are  large — 
and  inexpensive. 


Broadcasting 


April  7,  7955 


Page  5 


They  buy  as  a  family .. . 


because  they  were  sold  as  a  family . . . 


vi 

Ay  //rei>  local  Meredith  station! 


KANSAS    CITY                 KCMO               KCAAO-TV  The    Katz  Agency 

SYRACUSE                         WHEN               WHEN-TV  The    Katz  Agency 

PHOENIX                            KPHO                KPHO-TV  The    Katz  Agency 

OMAHA                              WOW                 WOW-TV  John  Blair  &  Co.  -  Blair-TV 

TULSA                         KRAAG  John  Blair  &  Co- 

Meredith  Stations  Are  Affiliated  With  BETTER  HOMES  and  GARDENS  and  SUCCESSFUL  FARMING  Magazines 


Page  6    •    April  7,  1958 


Broadcasting 


THE  WEEK  IN  BRIEF 


FCC  Rapped — House  investigators'  interim  report  criticizes 
many  FCC  actions  and  customs;  tells  commissioners  to  cease 
many  practices  and  promises  remedial  legislation  on  other 
points.  Current  phase  of  hearings  concluded  with  testimony 
from  present  and  former  commissioners.  Page  27. 

Ethics  for  the  FCC — Code  of  procedure  considered  by  the 
Commission.  Securities  &  Exchange  Commission  has  drafted 
its  own  "list  of  integrities."  Legislation  introduced  in  Con- 
gress to  govern  contacts  of  litigants  and  commissioners. 
Page  28. 

Creativity— A  hard  word  to  define,  but  many  attempt  it 
during  two-day  third  visual  communications  conference  of  Art 
Directors  Club  of  New  York.  ADC  also  announces  tops  in  tv 
art  by  citing  seven  outstanding  entries  in  categories  running 
from  network  on-air  promotion  to  lengthy  film  commercials. 
Pages  36,  84. 

Pabst-Pepsi  Talks — Soft  drink  firm  and  brewery  may  reopen 
discussions  of  merger  or  consolidation  following  proxy  victory 
by  group  headed  by  Harris  Perlstein,  Pabst  chairman.  Page  38. 

Fund  Eyes  Madison  Ave.— Fund  for  the  Republic,  knee  deep 
in  tv  study,  may  look  into  tv's  "standards  for  acceptable  ad- 
vertising," the  BMI-ASCAP  feud  to  add  to  toll  tv,  audience 
ratings  and  tv-government  relationship  among  other  subjects. 
Tentatively  earmarked  for  inquiry:  allocation  of  $240,000  in 
1958.  Page  42. 

Princess  Takes  a  Flyer — Interim  report  on  Sid  Caesar  In- 
vites You,  Helena  Rubinstein  Inc.  and  Ogilvy,  Benson  & 
Mather  detail  the  ingredients  of  Princess  Gourielli's  not-so- 
secret  formula  that  brought  tv  life  back  to  Sid  Caesar  and 
Imogene  Coca.  Page  44. 


Other  Inter-network  Switches-Aubrey  leaves  ABC-TV  for 
CBS.  ABC  promotes  Moore,  Mullin.  Page  57. 

Three  More  Weeks — NAB  conventions — Management  and 
Engineering — start  April  27  in  Los  Angeles.  Programming 
nearly  complete  as  first  unit  of  association's  Washington  head- 
quarters staff  prepares  to  leave  for  Biltmore  and  Statler  con- 
vention site.  Page  58. 

Libel  Victory — Major  court  recognition  of  broadcasters' 
liability  for  candidates'  comments  comes  from  North  Dakota 
Supreme  Court  decision.  Court  upholds  lower  tribunal's  ruling 
that  broadcasters  should  not  be  liable  for  remarks  by  candi- 
dates when  they  have  no  right  to  control  their  statements. 
Page  64. 

FCC  Gets  Off  Community  Antenna  Hook — Commission  dis- 
misses complaint  by  13  western  radio  and  tv  stations  asking 
agency  to  assume  jurisdiction  over  community  antenna  tv  sys- 
tems as  common  carriers.  FCC's  reasoning:  Customer  decides 
what  signals  are  transmitted  on  common  carrier;  he  doesn't 
on  CATV.  Page  66. 

Radio  vs.  Death — Congress  told  by  broadcasters  how  radio 
can  cut  death  toll  on  highways.  MBS,  NAB  and  WIP  Philadel- 
phia show  how  36  million  car  radios  can  promote  safety. 
Page  68. 

More  on  Hollywood  Musicians— New  MGA  asks  NLRB 
certification  at  eight  movie  studios;  charges  AFM  Local  47 
executives  with  unfair  pressures  on  musicians.  Page  85. 

IBEW,  CBS  Negotiating — Union  and  network  continue  dis- 
cussions in  effort  to  reach  agreement  on  new  contract.  Job 
security,  pay  increases  appear  to  be  main  barriers  to  early 
accord  as  danger  of  strike  persists.  Page  86. 


U.  S.  Steel — It  takes  on  a  shiny  "new  look"  as  the  giant  of 
Pittsburgh  revamps  its  advertising  approach,  makes  bid  for 
consumer  by  creating  new  corporate  image  and  plans  to  make 
first  full  use  of  spot  tv.  Page  48. 

The  Long  Hot  Summer — Networks  and  advertisers  will  sweat 
it  out  with  program  schedules  heavy  on  re-runs,  light  on  ex- 
perimental new  material.  They  have  benefit  of  new  technique 
in  distributing  programs,  though,  getting  magnetic  tape  record- 
ing equipment  ready  for  annual  tussle  with  daylight  saving 
time  confusion.  Page  52. 


DeGray  Heads  ABC  Radio — Eastman  leaves  presidency  after 
contract  is  settled.  Harrison,  Moudy,  Lichtenstein  and  Hamil- 
ton leave  as  new  streamlined  programming  format  goes  into 
effect.  "ABN"  to  be  abandoned  in  favor  of  "ABC  Radio"  as 
network's  identification.  Page  56. 


Stanton  Warns  of  "Tampering"— Wreck  the  networks  and 
the  in-depth  news  programming  of  Peabody  quality  will  go  by 
the  board,  CBS  president  tells  800  at  awards  luncheon  in  New 
York.  CBS  takes  three  honors,  NBC  is  awarded  four,  and  ABC 
a  single  kudo  in  annual  George  Foster  Peabody  event.  Pages 
57,  82. 


Don't  Bite  the  Hand  That  Feeds  You — 

That's  the  word  from  Victor  Seydel,  radio-tv 
vice  president  of  Anderson  &  Cairns,  in  this 
week's  Monday  Memo.  Reporting  that  some 
stations  are  concerned  more  with  filling  their 
schedules  than  with  serving  the  advertiser,  he 
reminds  them  that  the  lean  years  weren't 
that  long  ago — and  could  return.  Page  113. 


DEPARTMENTS 


MR.  SEYDEL 


ADVERTISERS  &  AGENCIES  36 

AT    DEADLINE    9 

AWARDS    82 

BUSINESS  BRIEFLY   38 

CHANGING   HANDS    76 

CLOSED  CIRCUIT    5 

COLORCASTING    42 

DATELINES    78 

EDITORIAL    114 

EDUCATION    86 

FILM    70 

FOR  THE  RECORD    89 

GOVERNMENT    64 

IN  REVIEW    14 

INTERNATIONAL    81 

IN  PUBLIC  INTEREST   20 

LEAD  STORY    27 

MANUFACTURING    80 


MONDAY  MEMO    113 

NETWORKS    52 

OPEN  MIKE    18 

OUR  RESPECTS    24 

PEOPLE    HO 

PERSONNEL  RELATIONS    85 

PROFESSIONAL  SERVICES  ...  85 

PROGRAMS  &  PROMOTIONS  .  87 

STATIONS    74 

TRADE  ASSNS   58 

UPCOMING    100 


Broadcasting 


April  7,  1958 


Page 


By  golly— every 
time  you  turn 
around  WTIX 
jumps  further 
out  in  front!" 


Photograph  by  John  Burwell 


New  New  Orleans  Pulse  spotlights  the  trend: 
WTIX  is  first  every  daytime  quarter-hour  .  .  . 
and  first  in  462  of  all  504  quarters.* 

Storz  Station  audience-centered  programming 
goes  from  strength  to  strength  in  11-station 
New  Orleans.  Day  after  day  more  people 
switch  to  WTIX  and  are  held  there  by  warm, 
friendly,  enthusiastic  professional  air  person- 
alities. Hooper  proves  it,  too.  WTIX  is  first,  with 


nearly  one-third  of  the  New  Orleans  audience. 
The  dominance  of  WTIX  can  mean  your  domi- 
nance, too.  Spend  a  quarter-hour  or  so  with 
Adam  Young,  or  talk  to  WTIX  General  Man- 
ager, Fred  Berthelson. 


first 


*Jan.-Feb.,   6   A.M. -midnight 

WTIX 

.  and  getting  firster  in  11-station 

NEW  ORLEANS 


: . .    ' : ; ...... ij vc' - •  ■  ;.;>£::Mit^'i: 


STATIO  INI  S 

ODAY'S  RADIO  FOR  TODAY'S  SELLING 
TO O D  STORZ,  PRESIDENT  •  HOME  OFFICE;  OMAHA,  NEBRASKA 


WD6Y  Minneapolis  St  Paul 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 

WHB  Kansas  City 

REPRESENTED  BY  JOHN  BLAIR  Sc  CO.  ~> 

WTIX  New  Orleans 

REPRESENTED  BY  ADAM  YOUNG  INC.  i 

WQAM  Miami 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 


Page  8    ©    April  7,  1958 


Broadcasting 


at  deadline 


HARRIS  SAYS  IT'S  UP  TO  JUSTICE  NOW; 
NAB  WONT  PICK  UP  FCC'S  CONVENTION  TAB 


At  Friday  news  conference  on  House 
Legislative  Oversight  Subcommittee  interim 
report  [Lead  Story,  page  27],  Chairman 
Oren  Harris  (D-Ark.)  said  it  is  not  "re- 
sponsibility of  subcommittee  to  level  charges 
against  commissioners,"  and  entire  matter 
now  is  in  hands  of  Justice  Dept. 

Rep.  Harris  said  he  could  not  see  how 
Justice  could  keep  from  taking  action  on 
some  matters  uncovered  in  committee's 
seven-week  hearing  on  FCC  and  individual 
commissioners.  "I  don't  think  anyone  by 
any  stretch  of  the  imagination  thinks  that 
the  question  of  perjury  is  not  an  interesting 
one  and  that  it  will  not  receive  attention," 
he  stated.  Subcommittee  heard  several  in- 
stances of  apparently  conflicting  testimony 
during  hearings  on  FCC  grant  of  ch.  10 
Miami  to  National  Airlines  [Government, 
March  17,  et  seq.]. 

First  backlash  of  report  was  felt  Friday 
when  NAB  President  Harold  E.  Fellows 
said  association  could  not  pay  hotel  bills  of 
commissioners  and  FCC  personnel  attend- 
ing April  27-May  1  Los  Angeles  convention. 
Commissioners  themselves  were  not  avail- 
able for  comment  Friday  on  subcommittee 
report. 

Mr.  Fellows  said  FCC  officials,  like  other 
program  participants  not  within  association 
ranks,  will  receive  complimentary  registra- 
tions. Delegates'  fee  is  $27.50  ($25  if  paid 
before  April  14).  This  includes  three  lunches 
and  banquet.  "Obviously  commissioners 
cannot  be  expected  to  pay  for  luncheons 
when  they  sit  at  the  head  table,"  he  added. 

In  past  years,  NAB  has  paid  hotel  bills  of 
most  convention  guests  from  government 
but  FCC  members  testify  they  have  had  to 
use  their  own  funds  despite  this  courtesy  and 


Ad  Shift  for  Chesebrough-Pond's 

Appointment  of  William  Esty  Co.  as 
fourth  Chesebrough-Pond's  Inc.  agency 
being  announced  today  (Mon.).  Effective 
July  1,  Esty  takes  on  Vaseline  petroleum 
jelly  from  McCann-Erickson,  which  retains 
rest  of  Vaseline  products  and  Pertussin. 
(McCann  also  will  be  named  for  new  prod- 
ucts.) Compton  Adv.,  which  presently  has 
Valcream,  will  inherit  Pond's  Angel  Skin 
from  J.  Walter  Thompson  Co.,  which  retains 
all  other  Pond's  products  and  is  in  line  for 
new  product  assignments. 

Burnett  Gears  for  Chrysler 

Personnel  alignment  being  firmed  up 
Friday  at  Leo  Burnett  Co.  to  service  Chrysler 
Corp.'s  institutional  account  in  agency's  Chi- 
cago and  Detroit  offices.  Burnett  opened 
Detroit  servicing  office  in  Buhl  Bldg.  last 
week  with  skeleton  crew,  including  Robert 


$12  per  day  government  allowance.  In  its 
budgeting,  NAB  estimates  $20  per  day  as 
minimum  cost  of  supporting  staff  official 
outside  Washington,  with  figure  usually 
running  $25  upward  depending  on  city  and 
type  of  activity. 

Rep.  Harris,  with  concurrence  of  Rep. 
Joseph  P.  O'Hara  (R-Minn.),  ranking  mi- 
nority member  of  committee,  said  four 
points  outlined  in  report  for  further  study 
were  "highly  controversial"  and  subcom- 
mittee needed  more  information  before 
making  recommendations.  He  stressed  re- 
port "does  not  conclude  our  investigation  of 
the  FCC."  Also,  chairman  said,  committee 
is  not  necessarily  finished  with  commis- 
sioners on  misconduct  charges  "because  we 
do  not  know  what  may  develop  later  on." 

Report  does  not  follow  conclusions 
reached  by  former  subcommittee  chief  coun- 
sel Bernard  Schwartz  in  January  memo- 
randum [Lead  Story,  Jan.  27],  Rep.  Harris 
maintained,  in  that  no  charges  are  made 
that  commissioners  violated  law. 

Subcommittee  concluded  that  it  would 
be  "very  difficult"  to  legislate  code  of  ethics, 
Rep.  Harris  said.  Congressmen  felt  this 
could  be  handled  better  by  FCC  itself. 
However,  Rep.  Harris  took  note  that  uni- 
form code  has  been  proposed  (see  page  28) 
and  felt  this  may  be  feasible  after  testimony 
has  been  taken  from  all  agencies. 

"We  will  not  have  further  hearings  until 
we  do  develop  the  facts,"  Rep.  Harris  re- 
plied when  asked  subject  and  date  of  future 
hearings.  He  said  staff  also  has  been  put  to 
work  on  Securities  &  Exchange  Commission 
and  Federal  Power  Commission  as  well  as 
FCC. 


P.  Leonhard  as  account  executive.  Named 
in  Chicago  office  on  account  are  Hal  Tillson, 
media  supervisor;  George  Wilcox,  assistant 
media  supervisor;  Ted  Giovan,  timebuyer. 
William  Diener  and  F.  Strother  Carey 
previously  appointed  management  repre- 
sentative and  account  supervisor,  respec- 
tively. 

Lazarow  Buys  WDDY  for  $65,000 

Sale  of  WDDY  Gloucester,  Va.,  by 
WDDY  Inc.  (principal  Charles  E.  Springer) 
to  Cape  Radio  Inc.  (principal  Arthur  Laza- 
row) for  $65,000  being  filed  today  (Mon.) 
at  FCC.  Mr.  Lazarow  has  been  announcer 
past  several  years  at  WWJ  Detroit  and  will 
be  chief  stockholder,  president  and  general 
manager  of  WDDY.  Mr.  Springer  under- 
stood to  be  negotiating  to  buy  another  Vir- 
ginia radio  property. 

Blackburn  &  Co.,  station  broker,  handled 
sale. 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  36. 


YEAST  FOR  RADIO  •  Two  national 
bakeries  go  into  two  seven-week  radio  spot 
drives  this  week  and  next.  Continental 
Baking  Co.,  Rye,  N.  Y.,  kicks  off  Wednes- 
day and  Ward  Baking  Co.,  N.  Y.,  next 
week.  Markets  undetermined.  Ted  Bates 
&  Co.  places  Continental,  J.  Walter  Thomp- 
son places  Ward. 

MOVIE  TIME  •  Warner-Lambert  Pharma- 
ceutical Co.  (Emerson  Drug  Div.),  Balti- 
more, placing  first  Bromo-Seltzer  campaign 
in  early  and  late  night  movies.  Starts  April 
14  in  number  of  major  markets,  as  yet  un- 
determined. 

WAX  SHINES  TO  TV  •  S.  C.  Johnson  & 
Son  (Pledge  furniture  wax),  Racine,  Wis., 
reported  starting  nine-week  spot  tv  cam- 
paign in  major  and  medium-sized  markets 
in  late  April,  using  daytime  minutes  and 
ID's.  Agency:  Benton  &  Bowles,  N.  Y. 

ONE-SHOT  •  Clinton  Engine  Co.  (outboard 
engines  and  engine  toy  kits),  Clinton,  Mich., 
understood  to  have  bought  NBC-TV's  The 
Price  Is  Right  for  one  time  only  April  14 
(7:30-8  p.m.).  Agency:  W.  B.  Donor  &  Co., 
Detroit. 

WARING  TO  F&S&R  •  Waring  Products 
Corp.,  (Waring  drink-mixer,  shaver,  Kar- 
shave,  ice  jet,  coffee  mill,  irons  and  food 
mixer),  N.  Y.,  appoints  Fuller  &  Smith  & 
Ross,  N.  Y.  effective  immediately.  Account 
formerly  handled  by  Anderson  &  Cairns, 
N.  Y.  Media  plans  were  uncertain  as  of  Fri- 
day, but  radio  and  television  are  definitely 
being  considered.  Advertiser  was  former 
spot  and  network  television  user. 

FOAMING  OVER  •  Olympia  Brewing  Co., 
Olympia,  Wash.,  which  earlier  had  bought 
Ziv  Television  Programs'  Target  series  in 
35  western  markets,  is  adding  six  markets 
starting  this  week — Klamath  Falls,  Ore.; 
Juneau,  Alaska;  Kalispell,  Mont.;  Yakima 
and  Bellingham,  Wash.,  and  Honolulu. 

RENEWAL,  REPLACEMENT  •  Toni  Div., 
Gillette  Co.,  Chicago,  has  renewed  alternate- 
week  sponsorship  of  NBC-TV's  You  Bet 
Your  Life,  effective  Oct.  2,  and  Lever  Bros., 
N.  Y.,  has  replaced  DeSoto  as  alternate 
week  sponsor  of  program  starting  Sept.  25. 
Program  moves  from  present  Thursday  8- 
8:30  p.m.  spot  to  Thursday  10-10:30  p.m. 
next  fall.  Agency  for  Toni  is  Tatham-Laird, 
Chicago;  for  Lever  Bros.,  J.  Walter  Thomp- 
son, N.  Y. 


Broadcasting 


April  7,  1958    •    Page  9 


PEOPLE 


at  deadline 


Federal  Mediator  Out  to  Avert 
IBEW  Strike  Against  CBS 

Effort  to  prevent  possible  strike  of  IBEW 
against  CBS  made  Friday  by  Joseph  F. 
Finnegan,  federal  mediator  (story  page,  86). 
He  proposed  IBEW  and  network  both  agree 
to  hold  off  any  strike  or  lockout  and  agree 
to  workers'  vote  on  network's  latest  offer  of 
$5  weekly  raise  plus  another  $5  raise  in 
February  1959  and  2Vi-year  contract. 

Mediator's  telegrams  to  union  and  net- 
work said  government  was  concerned  over 
"serious  impact"  which  stoppage  of  im- 
portant communications  system  would  have. 
He  asked  acceptances  of  secret  ballot  pro- 
posal, with  replies  expected  today  (Monday). 
Request  was  described  as  unusual  in  federal 
mediation  practice. 

Two  Up  for  Dist.  1 5  Post 

Two  nominees  for  Dist.  15  (N.  Calif.;  N. 
Nev.;  TH)  vacancy  on  NAB  Board  of  Di- 
rectors announced  Friday.  They  are  Joe 
D.  Carroll,  KMYC  Marysville,  Calif.,  and 
W.  K.  (Bud)  Foster,  KLX  Oakland,  Calif. 
Special  election  being  held  to  fill  vacancy 


created  by  resignation  of  J.  G.  Paltridge,  for- 
merly of  KROW  Oakland  and  now  at  KABC 
Los  Angeles.  Ballots  will  be  mailed  April 
8,  returnable  May  5. 

New  Off-Air  Monitoring  Firm 

Storyboard  Reports,  New  York,  an- 
nounced Friday  it  has  begun  new  air-check 
service  for  tv  and  radio  advertisers.  Com- 
pany said  that  both  pictures  and  sound  of 
commercials  are  taken  off  air  and  presented 
to  clients  in  form  of  storyboard  within  24 
hours  of  broadcast.  Storyboard  Reports  is  at 
200  W.  57th  St.,  New  York  19.  Robert 
Richardson  is  president. 

Kimball,  Grant  Merge  in  S.  F. 

Merger  of  Abbott  Kimball  Co.'s  San 
Francisco  office  with  Grant  Adv.  Inc.  an- 
nounced Friday  by  Alfred  Ducato  and  Will 
C.  Grant,  respective  agency  presidents. 
Other  Abbott  Kimball  offices  joined  Grant 
March  1.  Mr.  Ducato  will  become  vice 
president-manager  of  West  Coast  office. 
Grant  assumes  19  new  accounts  (including 
KRON-TV  San  Francisco  and  Pacific  Air 
Lines). 


CHARLES  R.  DENNY,  who  took  over  new 
post  of  RCA  vice  president  for  product 
planning  on  April  1,  elected  Friday  to  board 
of  RCA  Communications  Inc.  Former  FCC 
chairman,  he  had  been  NBC  executive  since 
1947  and  was  executive  vice  president  for 
operations  when  he  moved  into  new  RCA 
post. 

MERRILL  A.  TRAINER,  formerly  man- 
ager, merchandising  administration,  RCA 
Industrial  Electronic  Products,  to  newly- 
created  post  of  administrator,  plans  and  co- 
ordination services,  Broadcast  and  Television 
Equipment  Dept.,  RCA  Telecommunications 
Division. 

RALPH  F.  MORIARTY,  product  manager 
for  Walter  Baker  Chocolate  products  for 
General  Foods  Corp.,  White  Plains,  N.  Y., 
appointed  marketing  manager  for  GF's 
S.  O.  S.  Div.,  Chicago.  He  will  be  respon- 
sible for  advertising,  sales  and  market  re- 
search activities.  S.  O.  S.  scouring  pad  and 
Tuffy  (plastic  dishwashing  aid)  are  division's 
principal  products. 

HAROLD  A.  SMITH,  NBC  Central  Div. 
tv  sales  promotion  manager  for  past  12 
years,  to  radio-tv  department  of  Needham, 
Louis  &  Brorby  Inc.,  Chicago,  as  head  of 
program  and  merchandising  promotion  ef- 
fective today  (Mon.). 

PRESTON  SALZ,  formerly  with  Maxon 
Inc.  and  other  agencies  as  group  head  or 
copy  chief,  appointed  senior  writer  at  Keyes, 
Madden  &  Jones,  Chicago. 


Payroll  for  CBS  Executives: 
Paley,  Stanton  Top  Salary  List 

Chairman  William  S.  Paley  and  President 
Frank  Stanton  were  CBS  Inc.'s  highest-paid 
executives  in  1957  with  aggregate  pay  of 
$299,807.94  each,  proxy  statement  to  stock- 
holders showed  Friday.  These  payments  are 
substantially  same  as  in  1956  ($300,000.16 
each),  but  amounts  paid  or  set  aside  for 
them  under  pension  plan  went  up,  from 
$16,526  in  1956  to  $35,584.77  in  1957  for 
Mr.  Paley  and  from  $12,335  to  $24,625.70 
for  Dr.  Stanton. 

Proxy  statement  also  revealed  that  nego- 
tiations for  $20  million  purchase  of  WCAU- 
AM-FM-TV  Philadelphia  were  handled  for 
CBS  by  J.  A.  W.  Iglehart,  board  member, 
and  that  he  and  his  firm,  W.  E.  Hutton  & 
Co.,  will  receive  $100,000  each  if  station 
purchase  is  consummated.  If  not,  they  get 
nothing  for  negotiations. 

Next  to  Messrs.  Paley  and  Stanton,  high- 
est paid  officers  in  1957  were  Merle  S.  Jones, 
president  of  CBS-TV  (now  president  of  CBS 
Television  Stations),  with  $94,932.89;  God- 
dard  Lieberson,  president  of  Columbia  Rec- 
ords, $89,999.92;  Arthur  Hull  Hayes,  presi- 
dent of  CBS  Radio,  $76,923.24;  Arthur  L. 
Chapman,  president  of  CBS-Hytron,  $62,- 
615.56,  and  Henry  C.  Bonfig,  CBS  Inc.  vice 
president,  $54,230.78. 

.Louis  G.  Cowan,  named  CBS-TV  presi- 
dent last  month,  was  granted  option  to  buy 
7,500  shares  of  Class  A  stock  at  $25  per 
share,  exercisable  in  blocks  up  to  1,500 

Page  10    •    April  7,  1958 


shares  per  year  over  five-year  period.  Stock 
was  selling  at  $26.25  when  option  was 
granted  March  12,  1958. 

During  1957,  report  also  showed,  CBS 
paid  Rosenman  Goldmark  Colin  &  Kaye 
$207,460  as  general  counsel. 

Proxy  statement  was  issued  in  prepara- 
tion for  annual  stockholders  meeting  April 
16.  Seven  Class  A  and  seven  Class  B  direc- 
tors to  be  elected,  with  following  nominated 
by  management:  Class  A — Messrs.  Bonfig, 
Cowan,  Hayes,  Iglehart,  Robert  A.  Lovett, 
Millicent  C.  Mcintosh  and  Samuel  Paley; 
Class  B — Messrs.  Chapman,  Jones,  Lieber- 
son, Stanton,  William  S.  Paley,  Ralph  F. 
Colin  and  Leon  Levy. 

Payroll  for  RCA  Executives: 
Sarnoff  Alone  at  $200,000  Mark 

Brig.  Gen.  David  Sarnoff's  $200,000 
salary  as  RCA  board  chairman  again  was 
tops  among  RCA  executives  in  1957,  ac- 
cording to  proxy  statement  issued  in  prep- 
aration for  annual  stockholders  meeting 
May  6. 

Next  in  line  were  Frank  M.  Folsom, 
chairman  of  executive  committee  of  board, 
with  $165,000  salary  plus  $15,000  incentive 
award  paid  and  $60,000  to  be  earned  out; 
RCA  President  John  L.  Burns  with  $125,000 
plus  $20,000  incentive  paid  and  $80,000  to 
be  earned  out;  Robert  W.  Sarnoff,  NBC 
president,  with  $125,000  plus  $12,273  in- 
centive paid  and  $49,227  to  be  earned  out; 
Elmer  W.  Engstrom,  RCA  senior  executive 
vice  president,  $110,000  plus  $10,980  in- 


centive paid  and  $44,020  to  be  earned  out; 
Charles  M.  Odorizzi,  RCA  sales  and  services 
executive  vice  president,  $100,000  plus  $7,- 
840  incentive  paid  and  $31,360  to  be  earned 
out;  Charles  B.  Jolliffe,  RCA  vice  president 
and  technical  director,  $72,500  plus  $5,660 
incentive  paid  and  $22,740  to  be  earned  out. 

(Incentive  awards,  partly  in  cash  and 
partly  in  RCA  common  stock,  are  designed 
to  recognize  "employes'  contributions  to 
success  of  the  corporation's  operations." 
Amounts  indicated  as  paid  are  first  install- 
ments on  awards  for  1957;  amounts  "to  be 
earned  out"  are  installments  payable  over 
next  four  years,  as  provided  in  RCA  In- 
centive Plan.) 

Law  firm  of  Cahill,  Gordon,  Reindel  & 
Ohl  received  $350,000  for  legal  services  in 
1957,  plus  $400,000  for  legal  services  "in 
connection  with  certain  extended  litigations 
which  now  are  terminated." 

John  Hays  Hammond  Jr.,  RCA  director, 
and  his  Hammond  Research  Corp.  received 
$60,000  for  1957  and  $15,000  for  first 
quarter  1958  "toward  the  maintenance  of  a 
research  laboratory,  for  consulting  and  en- 
gineering services  and  for  rights  under  in- 
ventions." 

Lehman  Bros,  and  Lazard  Freres  &  Co. 
received  $50,000  each  for  consultant  serv- 
ices "on  various  financial  matters"  in  1957. 

Five  directors  to  be  elected  at  annual 
meeting.  Management  nominees:  Messrs. 
Engstrom  and  Odorizzi  and  John  T.  Cahill, 
Edward  F.  McGrady  and  Walter  Bedell 
Smith,  all  incumbents. 

Broadcasting 


M  A  T  U  R  I  T  Y 

Maturity  makes  haste  slowly. 

We  like  quick  sales,  too.  But  if... from  our 
years  of  experience ..  .we  feel  too  hurried 
action  endangers  future  success,  we  say  so. 

We've  found  it  pays  to  help  clients 

choose  between  hasty  decisions ...  and  wise  ones. 


AVERY-KNODEL 

INCORPORATED 


NEW  YORK        ATLANTA        DALLAS        DETROIT        SAN    FRANCISCO        LOS    ANGELES       CHICAGO  SEATTLE 


The  attraction  of  opposites... 


"SEZWHO!" 


VARIETY:  ".  .  .  One  of  the  zaniest  and 
funniest  radio  shows  heard  in  a  long 
time."  LOS  ANGELES  TIMES:  ". . .  One 
of  the  brightest  half-hours  in  Sunday 
listening."  N.  Y.  MIRROR:  "There's  a 
brand  new  smash  hit  in  radio  . .  .  The 
name  of  the  show  is  'Sez  Who!'  and 
the  gimmick  is  the  resurrection  of 
famous  voices  and  sounds  from  the 
past  for  the  purpose  of  befuddling  a 
panel  of  wits  . . .  judged  by  the  critics 
as  the  best  radio  quiz  show  of  1957." 
PITTSBURGH  POST-GAZETTE:  "Some- 
how or  other  the  panel  managed  to 
get  more  than  they  missed.  Consider- 
ing all  the  banter  .  . .  this  wasn't  bad. 
It  was,  in  fact,  quite  remarkable.  So 
was  the  entertainment  level  achieved." 


Here  are  two  programs  at  opposite  poles.  A  weekly 
comedy  quiz.  A  headline-making  special  broadcast  on 
international  affairs.  Yet  they  have  a  vital  ingredient 
in  common.  /  Both  require  attention.  They  are  meant 
to!  The  entire  CBS  Radio  Network  program  schedule 
is  designed  that  way  -  drama,  comedy,  personality 
shows,  news  in  depth.  You  listen  to  these  programs, 
or  you  don't  tune  in.  j  And,  as  reviews  attest,  there's 
an  excitement  about  them,  an  unmistakable  sense 
of  things  happening.  It  occurs,  uniquely,  in  one  place 


"RADIO  BEAT" 


in  all  radio  today:  CBS  Radio.  /  This  excitement  and 
Importance— this  requiring  of  attention— has  a  real 
lvalue  for  advertisers.  It  spells  the  difference  between 
it  ust  "being  in  radio"  and  selling.  And  today,  when 
your  advertising  dollar  must  work  harder  to  make 
ales,  that's  a  most  meaningful  value,  j  So  it's  not 
surprising  that  in  1957,  of  the  50  advertisers  who  use 
national  advertising  most,  and  know  it  best,  more 
oought  the  CBS  Radio  Network  and  more  bought 
3  DBS  Radio  exclusively  than  any  other  radio  network. 


N.  Y.  TIMES  (JACK  GOULD)  :  "Radio  was 

the  platform  last  night  for  an  im- 
mensely civilized  and  fruitful  discus- 
sion of  international  affairs,  a  trans- 
Atlantic  conversation  among  the 
leaders  of  the  loyal  opposition  in  the 
United  States,  Great  Britain  and 
France  . . .  Adlai  Stevenson  .  . .  Hugh 
Gaitskell . . .  and  Pierre  Mendes-France 
...  on  the  Columbia  Broadcasting 
System's  program  called  'Radio  Beat' 
...  In  all  respects  the  program  was 
most  remarkable  and  heartening  .  .  . 
It  was  as  if  an  international  confer- 
ence were  humanized  and  brought  to 
the  perspective  necessary  for  easy  and 
relaxed  comprehension  in  the  living 
room  .  .  .  CBS  News  once  again  has 
acquitted  itself  most  handsomely." 


The  CBS  Radio  Network 

Where  you  reach  50  per  cent  more  listeners 
in  the  average  commercial  minute 


PRETESTED 


the  adventures  of 


BRAND-NEW! 
FIRST- RUN! 


SUCCESS I 


Saturday  Evening  Post 

Over  650,000,000  readers  of 
Norman  Reilly  Raine's  65  Tug- 
boat Annie  stories!  27-year  run 
continues  by  popular  demand. 


SUCCESS! 


Mot/on  Picture  Feature 

Box-office  record-breaker  in  the 
top  motion  picture  theatres. 
N.  Y.  Times— "story  superior" 
—"a  box-office  natural." 


SUCCESS! 


Chicago  Audience  Test 

92%  of  Lake  Theatre  audience 
rated  "The  Adventures  of  Tug- 
boat Annie"  a  TV  favorite- 
certified  by  Haskins  &  Sells, 
C.  P.  A. 


SUCCESS! 


CBC  TV  Network 

R.  B.  Collett,  Adv.  Dir.,  Lever 
Brothers  Limited,  writes: 
'  'excellent  viewing  audience' '  — 
"general  public,  through  mail 
and  telephone  calls,  indicates 
strong  appeal  for  every  mem- 
ber of  the  family."  Tugboat 
Annie  outrates  such  shows  as 
Perry  Como,  Gunsmoke,  Wyatt 
Earp,  Dragnet,  Climax, 
Disneyland  and  many,  many 
others  in  Canada  network 
markets. 


TELEVISION  PROGRAMS  OF  AMERICA,  INC. 

488  MADISON  •  N.Y.  22  •  PLaza  5-2100 
Page  14    •    April  7,  1958 


IN  REVIEW 

THE  CASE  FOR  THE  COLLEGE 

The  noteworthiness  of  CBS  Radio*s  The 
Case  for  the  College  is  not  that  it  was  an 
interesting,  well-done  profile  on  higher  edu- 
cation. Such  programs  are  a  familiar  part  of 
the  broadcast  repertoire — increasingly  so 
since  Sputnik  put  the  whole  country  on  a 
science  and/or  education  kick. 

It  was  noteworthy  not  for  how  it  was 
done,  but  why.  This  was  not  public  service 
in  intent,  whatever  its  results  may  be.  It  was 
an  hour-long  commercial  for  higher  educa- 
tion in  general  and  Harvard  U.  in  particular. 
It  was  paid  for  at  commercial  rates. 

In  format  the  show — somewhat  disap- 
pointingly— was  just  what  you'd  expect:  in- 
terviews with  students,  before  and  after  their 
Cambridge  exposure;  statements  by  profes- 
sors; excerpts  from  classes;  reflections  of 
distinguished  alumni.  At  regular  intervals 
there  were  commercials,  called  just  that, 
telling  listeners  that  higher  education  is  suf- 
fering from  financial  anemia  and  encourag- 
ing them  to  contribute  ( 1 )  to  the  schools  of 
their  choice  or  (2)  to  Harvard. 

Harvard,  whose  financial  resources  are 
the  largest  in  the  U.  S.,  is  not  given  to 
putting  up  hard  cash  where  it  expects  no 
return.  That  it  put  such  hopes  on  network 
radio  testifies  to  its  regard  for  the  medium. 
One  hopes  it  will  be  justified. 
Production  costs:  $16,000. 
Sponsored  by  Harvard  U.  through  BBDO 
on  CBS  Radio,  March  28,  9-10  p.m. 
Executive  producer:  Laurence  O.  Pratt;  pro- 
ducer: William  F.  Suchmann;  coordinat- 
ing supervisor:  George  D.  Crothers. 
Participants:  Secretary  of  Defense  Neil  H. 
McElroy,  Sen.  John  F.  Kennedy,  Barbara 
Ward,  Leonard  Bernstein. 

NO  WARNING 

"More  heart  than  head"  is  the  way  his 
wife  describes  the  taxi  driver  hero  of  "Em- 
ergency," first  program  in  the  No  Warning 
half-hour  series  of  filmed  dramas  which 
started  last  night  on  NBC-TV.  That  phrase  is 
a  pretty  good  description  of  the  first  pro- 
gram itself. 

Hearing  over  the  radio  that  an  unidenti- 
fied boy  is  in  the  hospital,  with  his  parents 
being  sought  for  permission  for  a  needed 
operation,  the  cab  driver  calls  home,  is  as- 
sured that  his  son  is  safely  at  a  neighbor's 
but  goes  to  the  hospital  anyway.  Moved  by 
the  helplessness  of  the  injured  boy  and  by 
the  insistance  of  hospital  attendants  that 
there's  no  time  to  waste,  the  cab  driver 
poses  as  the  father  and  signs  the  authoriza- 
tion for  surgery.  As  he  gradually  realizes 
the  implications  of  his  impulsive  deed,  ten- 
sion mounts  to  the  climactic  meeting  with 
the  boy's  real  parents. 

Elisha  Cook's  excellent  performance  as 
the  emotional  hero,  aided  by  a  fine  support- 
ing cast,  Charles  Smith's  incident-packed 
story  and  Fletcher  Markle's  fast-paced  di- 
rection, swept  the  viewer  along  on  an  emo- 
tional ride  ignoring,  if  not  forgetting,  some 
pretty  big  holes  in  the  plot  structure. 

If  "Emergency"  is  typical  of  the  rest  of 
the  series  (each  program  will  have  a  different 
writer,  director  and  star),  No  Warning  may 
fully  realize  the  formula  of  "pure  suspense 


shows  without  violence"  set  by  Al  Simon,  its 
creator-producer.  The  new  series,  as  well 
as  its  new  title,  started  out  as  an  appreci- 
able improvement  over  its  forerunner  of  last 
year,  Panic,  which  never  quite  lived  up  to 
the  promise  of  taut  suspense  implicit  in  its 
title. 

Production  costs:  Approximately  $35,000. 

Sponsored  alternately  by  Royal  McBee  Corp. 
through  Young  &  Rubicam  and  P.  Loril- 
lard  Co.  through  Lennen  &  Newell  on 
NBC-TV,  Sun.,  7:30-8  p.m. 

Producer:  Al  Simon;  assoc.  producer:  Her- 
bert Browar;  writer:  Harold  Swanton;  di- 
rector of  photography:  Arch  R.  Dalzell; 
filmed  at  McCadden  Productions,  Holly- 
wood. 

Cast  (for  first  episode):  Elisha  Cook,  Peggy 
Webber,  Paul  Harber,  Louise  Lewis,  Jim- 
my Wallington,  Virginia  Gregg,  Kay 
Stewart,  John  Phillips,  Hugh  Sanders, 
James  Gavin,  Olive  Sturges,  Gary  Hunley, 
Walter  Reed,  Dean  Howell,  Kay  English, 
Ralph  Reed. 

BOOKS 

THE  TECHNIQUE  OF  FILM  AND 
TELEVISION  MAKE-UP,  by  Vincent 
J-R  Kehoe;  Communication  Arts  Books, 
Hastings  House,  41  E.  50th  St.,  New 
York.  260  pp.  $9. 

This  comprehensive  treatment  of  make- 
up techniques  for  both  color  and  black-and- 
white  processes  would  seem  to  be  a  must 
addition  to  the  practitioner's  library.  Mr. 
Kehoe  provides  detailed  information  for  a 
multitude  of  make-up  problems,  from 
"progressive  old  age"  to  "prosthetic  noses." 
The  book  is  lavishly  illustrated,  clearly  writ- 
ten and  excellently  annotated  as  to  specific 
materials  suggested  for  various  jobs,  even  to 
where  these  materials  can  be  obtained  in 
both  the  U.  S.  and  Great  Britain.  Though 
probably  of  little  interest  to  the  average 
reader,  Mr.  Kehoe's  book  is  a  professional 
handbook  that  could  be  of  value  to  any- 
one interested  in  theatrics. 

BRAINSTORMING,    by    Charles  Clark; 

Doubleday  &  Co.,  575  Madison  Ave., 

New  York.  262pp.  $4.50. 

Engineers  using  talcum  powder  to  allow 
for  smoother  operation  of  their  slide  rules, 
housewives  using  their  aluminum  Aunt 
Jemima  Cornbread  package  as  a  baking  pan, 
and  even  that  rare  adman  who  forsakes  his 
martini  on  the  rocks  for  Campbell's  on  the 
rocks — owe  it  all  to  "brainstorming." 

These  and  other  examples  cited  in  Mr. 
Clark's  book  exemplify  the  effect  brain- 
storming has  had  on  the  development  of 
new  products  and  services  and  new  uses  for 
established  products.  The  extent  of  that 
effect  should  surprise  the  reader  of  this 
book. 

Brainstorming  was  conceived  by  Alex 
Osborn  of  BBDO.  The  author  of  this  book, 
a  friend  and  collaborator  of  Mr.  Osborn  on 
the  latter's  books,  has  made  this  volume  a 
concise,  how-to-do-it  manual  on  "brain- 
storming." It  is  not  a  piece  of  entertainment, 
to  be  read  lightly;  nor  is  it  a  "hidden  per- 
suaders" type  "expose."  It  is  simply  a  guide- 
book to  a  "science"  for  which  there  can 
never  be  a  written  text. 

Broadcasting 


resented  NATIONALLY  BY  GILL  PERNA,  INC.  New  York,  Chicago,  Los  Angeles,  San  Francisco,  Boston 


Broadcasting 


April  7,  1958    •    Page  15 


m  I 


17.8  A.R.B.? 


TROUBLE 

WITH 
FATHER 

Still  out-rating  top  network,  local  and  syndicated  shows-even  in  fourth 
and  fifth  runs-Stu  Erwin's  "Trouble  With  Father"  proves  strip  pro- 
gramming is  successful  programming.  109  stations  in  every  type  of  mar- 
ket have  run  these  130  films  for  leading  national  and  regional  sponsors. 

Ratings  prove  "Trouble  With  Father"  is  still  Number  1. 

In  Indianapolis,  "Trouble  With  Father",  in  its  fifth  run,  seen  at  4:30  PM, 
pulled  a  rating  of  17.8  against  "Do  You  Trust  Your  Wife?"  with  4.9  and 
"Movie  Time"  with  4.8.  In  Huntington-Charleston,  West  Virginia,  seen  at  9:30  AM, 
"Trouble  With  Father",  in  its  third  run,  chalked  up  a  rating  of  12.3 
against  "The  Morning  Show"  with  5.1. 

Sponsors  prove  "Trouble  With  Father"  is  a  Number  1  Buy! 

High  ratings  and  tremendous  appeal  for  every  member  of  the  family  have  made 
"Trouble  With  Father"  a  resounding  success.  These  are  some  typical  sponsors: 
Beech-Nut  Life  Savers,  Inc.  •  The  Bon  Ami  Company  •  Brown  and  Williamson 
Tobacco  Corp.  •  Continental  Baking  Co.,  Inc.  •  The  Procter  and  Gamble  Co. 
Standard  Brands  Incorporated  •  Whitehall  Pharmacal  Company 

Produced  by  Hal  Roach,  Jr.   •  A  Roland  Reed  Production 

Call  the  leader  /  representatives: 

in  Strip  programming  /  Atlanta    •    Jackson  2-4878 

^^6SS^  /  Beverly  Hills    •    Crestview  6-3528 

^^HIfi@U  "^Br""^   /  Chicago    •    Dearborn  2-5246 
_/LOQMM  B— J    1  /  Cincinnati    •    Cherry  1-4088 

^j&SSW         /  °aiias  '  Emers°n  8-7467 

^3385^    JBL.      /  Fayetteville    •    HMcrest  2-5485 

I  Ft.  Lauderdale    •    Logan  6-1981 
OFFICIAL  FILMS,  INC.    /  Minneapolis    •    Walnut  2-2743 
25  West  45  St.,  New  York     /  $an  Francisco    •    Juniper  5-3313 
PLaza  7-0100     /  St  Louis    .    Yorktown  5-9231 


on  radio 


"Please  answer 
on  your  7:15," 
the  folks  write 
Frank  Field, 
Frank's  name  is 
legend  in  the 
Corn  Belt  area 
embracing  parts 
of  four  states 
served  by  Radio 
KMA. 


Frank  Field — 
no  sacred  cows 


No  one  who  knows  Frank  Field 
will  ever  underestimate  the  power 
of  radio. 

For  almost  18  years  now  Frank  has 
been  dishing  it  out  for  a  quarter-hour 
every  morning  at  7 :15.  Weather  and 
gardening  are  the  chief  subjects  on 
which  he  is  expert,  but  roads,  recipes, 
egg  prices,  the  almanac  and  many 
other  subjects  come  within  his  pur- 
view. 

"Frank  says"  is  a  common-place 
quote  that  starts  many  a  conversation 
in  the  soil-wealthy  provinces  of  Iowa, 
Nebraska,  Missouri  and  Kansas. 

There  are  no  sacred  cows  in 
Frank's  letter  basket.  He  frequently 
disagrees  with  the  U.S.  Weather  Bu- 
reau and  his  batting  average  is  good 
enough  that  his  detailed  weather  re- 
ports for  a  10-state  area  are  treated 
pretty  much  as  gospel. 

Everyone  in  KMA -land  knows 
Frank  Field.  Imagine  the  consterna- 
tion Frank  caused  Dr.  Sidney  Roslow 
when  the  good  Doctor  made  his  first 
area  Pulse  for  KMA.  Frank's  7:15 
a.m.  show  came  up  with  a  16.6  rating 
and  a  48%  share  of  audience. 

Dr.  Sidney  thought  his  tabulating 
machines  were  playing  tricks  on  him. 
So  he  ordered  the  data  re-tabulated. 
Now,  Dr.  Sidney  knows  about  Frank, 
too. 

Dr.  Sidney  can  tell  you  lots  more 
about  other  KMA  personalities  who 
inspired  Homer  Croy  to  tab  KMA 
"The  Heart  Beat  of  the  Corn  Coun- 
try" in  his  famous  book,  "Corn 
Country." 

They  might  be  a  little  biased,  but 
you  can  rely  on  the  Petry  men  to 
give  you  just  the  facts. 


THE  HEART  BEAT  Of  THE  CORN  COUNTRY 


SHENANDOAH,  IOWA 

5000  WATTS.  960  KC  ABN 

AFFILIATED  WITH  (K){M}(T){V} 

■  -    ■  -  ird  by 

EDWARD  PETRY  &  CO.,  INC. 


OPEN  MIKE 

Ratings  Report  Helps 

editor: 

Broadcasting's  article  on  the  J.  Walter 
Thompson  rating  study  [Adv.  &  Agencies, 
March  10]  has  been  most  helpful  to  us.  Is  it 
possible  to  supply  us  with  12  copies? 

William  K.  O'Brien 

Regional  Sales  Mgr. 

WCAX-TV  Burlington,  Vt. 

[EDITOR'S  NOTE— Copies  sent.] 

Helpful  &  Timely 

editor: 

This  is  to  request  permission  to  reproduce 
portions  of  "Ratings;  How  They're  Used 
and  Why"  [Lead  Story,  March  24].  This 
will  be  most  helpful  as  the  item  is  timely 
and  applies  locally. 

Lowell  T.  Christison 

Promotion  Mgr. 

KOB-AM-TV  Albuquerque,  N.  M. 
[EDITOR'S   NOTE— Permission  granted.] 

'Man  of  the  Hour' 

editor: 

Fpr  his  skillful  enunciation  of  the  needs 
of  radio,  for  his  handy  debunking  of  the 
misguided  "Top  40"  theory,  for  steering 
radio  back  on  a  course  that  will  restore 
sanity  to  the  programming  of  music  [Sta- 
tions, March  17],  I  hereby  nominate  Mitch 
Mjller  as  "Man  of  the  Hour,"  par  excel- 
lence. 

Ben  Calderone 
Program  Director 
KWYR  Winner,  S.  D. 

Incompatible  Color 

editor: 

Re  imitation  and  flattery  in  "color  radio" 
billboards  as  expressed  in  this  column  [Open 
Mike,  March  24]:  It  might  be  interesting 
for  KFWB  Los  Angeles  to  know  that  the 
color  bit  was  done  on  KBUZ  Phoenix's  par- 
ent station,  WSAI  Cincinnati,  many  moons 
before  the  Johnny-come-lately  color  promo- 
tion of  January  1958  in  Los  Angeles. 

Taking  it  a  step  further,  our  president  was 
amused,  rather  than  merely  flattered,  when 


on  a  recent  trip  to  Los  Angeles  he  heard 
WSAI  sounds  of  five  years'  standing  on 
KFWB.  For  example,  how  long  has  KFWB 
used  the  Fabulous  Forty  promotion?  An- 
swer: since  Jan.  1,  1958.  WSAI  has  been 
doing  it  in  Cincinnati  for  five  years. 

As  to  that  billboard,  it's  a  copy  of  a 
design  we've  had  in  use  here  for  some  time. 
I  guess  it  all  goes  to  prove  that  there  is 
nothing  new  under  the  (California)  sun. 

Marian  E.  Knight 

Promotion  &  Publicity  Director 

WSAI  Cincinnati,  Ohio 

Sulphur  &  Molasses  for  Programs 

editor: 

Surveys,  speeches  by  leading  figures  in 
broadcasting  and  actual  figures  from  most 
radio  stations  show  conclusively  that  radio 
is  far  from  dead,  and  has  made  a  strong 
comeback  from  the  depths  to  which  some 
people  figure  it  had  dropped  several  years 
ago. 

.  .  .  We  read  where  one  network  may  drop 
radio  and  where  radio  is  dropping  day  and 
night.  Let  me  say  that  if  the  networks  would 
put  on  good  programs  and  if  local  owners 
and  managers  would  program  good  local 
shows  radio  can  still  be  a  powerful  force 
both  day  and  night.  Radio  is  a  powerful 
force  for  the  advertiser,  but  it  can  be  im- 
proved by  newer,  more  entertaining,  more 
educational  programs  from  the  networks 
themselves  as  well  as  from  local  stations. 

N.  L.  Royster 

Mgr.,  Station  Relations- 
Merchandising 

WSVA-AM-TV  Harrisonburg,  Va. 

Practically  a  Classroom  Classic 

editor: 

I  am  using  Broadcasting  in  our  speech 
course  this  semester.  We  find  your  maga- 
zine an  excellent  way  to  keep  up  with  cur- 
rent happenings  in  the  field  of  television. 
We  have  used  Broadcasting  practically 
every  year  in  one  of  our  radio  or  television 
courses. 

Harold  E.  Nelson 

Assoc.  Professor  of  Speech 

Pennsylvania  State  U. 

University  Park,  Pa. 


BROADCASTING 

■  THE  BUSINESSWEEKLV  OF  TELEVISION  AND  RADIO 

7735  DeSales  St.,  N.  W.  Washington  6,  D.  C. 

PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  11.00 

□  Enclosed  □  Bill 

name  title/ position* 

company  name 


address 


3 

o 
a. 


city 

Please  send  to  home  address  


state 


Page  18 


April  7,  1958 


Broadcasting 


"THE  BEST  WESTERN  ON  TV 


7J# 


Wagon  Train  is  now  reaching  more  than  sixteen  million  homes 
every  Wednesday,  7:30-8:30  pm,  on  the  NBC  Television  Network. 
It  reaches  more  homes  than  any  other  new  show  this  season. 

Since  its  premiere  last  September  this  hard-riding  new  series 
has  more  than  doubled  NBC's  audience  in  its  time  period  against 
two  programs  which  were  consistently  in  the  Top  Ten  less  than 
a  year  ago.  And  not  only  is  Wagon  Train  NBC's  top-rated  program 
on  Wednesday  evening,  it  also  outrates  any  7:30  or  8:00  pm 
program  on  any  other  network  seven  nights  of  the  week. 

The  key  to  Wagon  Train's  spectacular  audience  success  is 


its  appeal  to  the  entire  family.  Its  powerful  combination  of  acti 
drama  and  top  star  names  wins  a  balanced  buying  audience  of 
million  adults:  more  men  than  any  other  weeknight  program 
cept  one;  more  women  than  9  out  of  10  evening  programs;  p 
a  bonus  audience  of  children  that  exceeds  13  million  per  sh< 
Wagon  Train  is  currently  sponsored  by  Edsel*  Ford  Mo 
Company,  Drackett  and  Lewis-Howe. 

NBC  TELEVISION  NETWORr 

*JACK  O'BRIAN,  NEW  YORK  JOURNAL-AMERICAN 

SOURCE:  NIELSEN  TELEVISION  INDEX,  FEB.  II,  '58  AND  ARB,  FEB.  '58 


most 

HAPPY 


select  these  fine  Radio  Stations 


"You  Get  Results  From  Radio!"  has  been  one 
of  the  industry's  proudest  watchwords.  Here, 
with  four  more  prize-winning  examples  to  prove 
that  aggressive  salesmanship  plus  top  station 
production  plus  "Radio  Hucksters  &  Airlifts" 
service  makes  for  MOST  Happy  Sponsors.  If  you 
are  a  non-subscriber  and  would  like  a  demon- 
stration disc  with  the  whole  story  in  these  sta- 
tions own  words,  drop  us  a  card. 

KPHO,   Phoenix,  Ariz. 

KPHO's  success  with  jingle  commercials  is 
founded  on  one  of  radio's  most  imaginative 
production  staffs.  Jingles  run  the  sponsor  gamut 
from  department  store,  furniture,  auto  dealer 
to  dry  cleaner  and  laundry,  using  Radio  Huck- 
sters jingles,  attention  getters  or  theme  music 
as  a  base,  and  mixing  with  verse  lyrics  and 
music  by  station's  own  announcer  and  vocalist. 
The  result  sounds  completely  custom-built  .  .  . 
and  the  sound  is  great. 

WHBY,  Appleton,  Wis. 

WHBY  likewise,  'mixes  up'  various  Radio 
Huckster  units  for  custom-built  effect;  case  in 
point,  the  Matthews  U.S.  Tire  Co.,  a  steady 
advertiser  who  wanted  a  new  approach  to 
Radio.  This  Happy  Sponsor's  report  "selling 
tires  galore"  is  the  result  of  what  WHBY  calls 
"its  new  type  of  selling  service  ...  a  sales- 
man takes  out  a  produced  spot  including  a 
Lang-Worth  jingle  which  effectively  features 
the  Sponsor's  business  or  his  product  .  .  .  plays 
the  spot  for  the  Sponsor  in  his  own  place  of 
business." 

WWOK,  Charlotte,  N.  C. 

General  Manager  Jack  Wheeler  summarized 
"we  never  had  it  so  good  .  .  .  just  one  account, 
McCoy's  Service  Centers  paid  more  than  double 
the  cost  of  the  Lang- Worth  service,  a  firm  year 
and  a  half  contract  and  still  on  the  air  .  .  . 
one  of  many  Lang-Worth  sales  we  have  made 
here  at  WWOK."  Mr.  Wheeler's  conclusion: 
"But  Radio  Hucksters  won't  sell  themselves  sit- 
ting in  the  file.  You've  got  to  take  them  out, 
prepare  something  for  the  advertiser  before  you 
sell  him." 

WEJL,  Scranton,  Pa. 

Hugh  Conner  reports  the  solution  to  the  prob- 
lem of  selling  an  additional  program  to  an  al- 
ready Happy  Sponsor,  Scaluba  Dodge-Plymouth 
Motors.  The  show,  early  morning  "Sports  in  a 
Coffee  Cup,"  is  bringing  the  Sponsor  "fantastic 
results",  featuring  Radio  Hucksters  used  car 
jingle  as  the  tag.  We  salute  WEJL  as  a  "Most 
Happy  Sponsor"  station  for  the  second  suc- 
cessive month. 


These  and  many  other  progressive  sta- 
tions combine  their  top  production  and 
sales  know-how  with  Radio  Hucksters 
&  Airlifts  to  win  most  happy  sponsors. 
Let  Radio  hucksters  &  Airlifts  make 
the  difference  to  your  station.  Contact- 


I 


NG-WORTH 

ITU  RE  PROGRAMS,  INC. 

5  5  Broadway,  New  York  19,  N.Y. 


IN  PUBLIC  INTEREST 

$100  Million  Given  by  Ad  Council 
In  Drive  Against  Forest  Fires 

American  advertising — advertisers,  agen- 
cies and  media,  working  through  the  Ad- 
vertising Council — has  contributed  more 
than  $100  million  to  the  forest  fire  preven- 
tion campaign  symbolized  by  Smokey  the 
Bear,  saving  the  American  public  $10  bil- 
lion that  otherwise  would  have  been  lost 
through  timber  destruction  alone,  says  De 
Witt  Nelson,  director  of  the  California  Dept. 
of  Natural  Resources. 

Speaking  at  a  joint  session  of  the  Los 
Angeles  and  Hollywood  ad  clubs  in  honor 
of  the  Advertising  Council,  Mr.  Nelson  paid 
tribute  to  Russell  Z.  Elder,  advertising  man- 
ager of  Sunkist  Growers  Inc.,  volunteer  co- 
ordinator of  the  campaign,  and  Foote,  Cone 
&  Belding,  its  volunteer  agency.  For 
17  years  they  have  worked  to  educate  the 
public  to  be  careful  not  to  start  a  fire  that 
might  destroy  a  forest.  This  campaign,  sym- 
bolized by  Smokey  the  Bear,  is  not  only  the 
longest  continuous  campaign  of  the  Adver- 
tising Council  but  actually  predates  by  a 
few  months  the  formation  of  the  Council 
itself. 

WEATHER  ALERT  •  WJR  Detroit  will 
utilize  the  Conelrad  "one  thousand  cycle 
tone"  to  warn  Michigan  residents  of  tor- 
nados or  other  major  weather  disturbances, 
on  a  year-round  basis.  The  "tone"  signifies 
that  emergency  conditions  exist  and  triggers 
radio  receivers  that  are  designed  to  be  acti- 
vated at  the  "pulse"  of  the  tone  signal.  The 
alert  system  is  used  at  the  direction  of 
officials  of  the  U.  S.  Weather  Bureau. 

TRAFFIC  TALLY  •  WWDC  Washington 
broadcasts  daily  reports  of  traffic  deaths 
occurring  in  Washington,  Maryland  and 
Virginia.  The  number  of  fatalities  is  aired 
three  times  a  day  on  weekdays,  and  more 
frequently  on  weekends.  Specially  prepared, 
original  traffic  safety  tunes  precede  the  an- 
nouncements. 

ON  THE  ROAD  •  KYA  San  Francisco 
broadcast  an  appeal  to  alert  an  Air  Force 
officer  and  his  family  who  were  traveling 
from  Texas  to  California  that  their  seven- 
week-old  daughter  had  been  exposed  to  a 
rare  and  dangerous  form  of  measles  in 
Houston.  The  family  was  driving  near  Fresno 
when  it  learned  from  the  broadcast  that  the 
child  needed  immediate  medical  attention. 
The  officer  rushed  the  girl  to  a  San  Fran- 
cisco hospital  where  she  was  pronounced 
"out  of  danger,"  the  station  reports. 

SUNCOAST  SAFETY  •  WSUN  St.  Peters- 
burg, Fla.,  has  inaugurated  a  new  program 
in  an  effort  to  reduce  area  traffic  fatalities. 
Traffic  reports  are  broadcast  from  the  St. 
Petersburg  Police  Dept.,  Tampa  Police 
Dept.,  Pinellas  County  Highway  Patrol  and 
the  Hillsborough  Highway  Patrol  during  the 
4-6  p.m.  show.  Also  aired  from  5-6  p.m. 
on  Saturdays,  the  program  features  recorded 
music  with  host  d.  j.  Earl  Wood. 


Broadcasting  Publication*  Inc. 


Sol  Taishoff 
President 

H.  H.  Tash 
Secretary 


Maury  Long 

Vice  President 


Edwin  H.  James 
Vice  President 


B.  T.  Taishoff    Irving  C.  Miller 
Treasurer  Comptroller 


Page  20    •    April  7,  1958 


BROADCASTING* 
TELECASTING 


THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR   EDITORS:   Rufus  Crater    (New   York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood), 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Frankie  Pelzman,  Myron  Schol- 
nick,  Benjamin  Seff,  Ann  Tasseff,  Jim  Thomas 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  Richard 
Erickson,  Coleen  Rothenberg 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING  ASSISTANTS:    John  Henner,  Ada 

Michael,  Lois  DeShields 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 
Harageones,  Charles  Harpold,  Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  PLaza  5-8353 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

AGENCY  EDITOR:  Florence  Small 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Margot  Holland,  Diane  Schwartz 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton. 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  HOIIywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merritt.  Virginia 

Strieker 

Toronto,  32  Colin  Ave.,  HUdson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35*  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*   Magazine   was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*— The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1958  by  Broadcasting  Publications  Inc. 


Broadcasting 


YOUR  OMAHA  COPY  TALKS  BIGGEST  .  .  . 
.  .  .  WHERE  THE  BIGGEST  PULSE  IS! 

The  latest  Pulse  says  what  Pulse  has  been 
saying  for  years.  KOWH  is  first  a.m. ;  first  p.m. ;  first 
all  day !  32  out  of  40  first  place  quarter  hours ! 
These  are  the  measures  of  KOWH's  continuing 
dominance  of  Omaha's  radio  day,  a  dominance 
extending  over  7  years. 

The  reasons :  Programs  and  personalities  that  get 
through  to  people.  Audiences  aren't  the  only  ones 
who  turn  to  KOWH.  Advertisers  do  too. 
Good  coverage,  too,  on  660  kc.  Turn  to  Adam  Young  or 
KOWH  General  Manager  Virgil  Sharpe. 

KOWH  Omaha 

Represented  by  Adam  Young  Inc. 


April  7,  1958    •   Page  21 

Broadcasting 


I 


"He 


must 
know 
a  good 


Like  the  Leo  Burnett  Company,  whose  timebuyers 
are  large-scale  users  of  spot  television.  They  constantly 
evaluate— and  re-evaluate— the  effectiveness  of  markets 
and  stations.  Before  a  spot  campaign  is  placed,  facts 
submitted  by  the  agency's  research  department  and  by 
CBS  Television  Spot  Sales  receive  careful  attention. 

Within  the  past  year  Leo  Burnett  bought  WMBR-TV, 
Jacksonville,  for  such  well-known  clients  as  Procter  & 
Gamble,  Kellogg,  Pure  Oil,  the  Cracker  Jack  Company 
and  Philip  Morris  —  a  widely-diversified  list. 

Good  spot  to  be  in!  The  Leo  Burnett  Company  knows. 
So  do  368  different  national  spot  advertisers  currently 
scheduling  campaigns  on  the  14  television  stations  and 
the  regional  network  represented  by. . . 

CBS  TELEVISION  SP®T  SALES 

wcbs-tv  New  York,  whct  Hartford,  wcau-tv  Philadelphia,  wtop-tv  Washington, 
wbtv  Charlotte,  wbtw  Florence,  wmbr-tv  Jacksonville,  kmox-tv  St.  Louis, 
wxix  Milwaukee,  wbbm-tv  Chicago,  kgul-tv  Houston,  ksl-tv  Salt  Lake  City, 
koin-tv  Portland,  knxt  Los  Angeles,  and  the  cbs  television  pacific  network 


If  You've  Been  on  KBIG 
You're  In  this  Picture 

EVERY  GOOD  STATION  gets  awards. 
KBIG's  trophy  room  is  distinctive 
because  its  awards  are  significant  to 
advertisers.  Kudos  collected  in  The 
Catalina  Station's  5  years  of  life 
include  these  sponsor-centered 
tributes : 

RAB,  RADIO  GETS  RESULTS  Compe- 
tition: KBIG,  11  awards  ...  more 
than  any  other  station. 
ADVERTISING  ASSOCIATION  OF 
THE  WEST,  Best  Commercial  Pro- 
gram :  KBIG,  4  awards  . . .  more  than 
any  other  station. 

RADIO-TELEVISION  NEWS  CLUB  of 

Southern  California:  KBIG,  4  awards 
...more  than  any  other  independent 
station. 

INDIVIDUAL  TROPHIES  proudly  dis- 
played at  KBIG  are  those  from  Los 
Angeles  and  St.  Louis  Advertising 
Women . .  .The  Governor's  Cup  from 
the  California  State  Fair... Hotel 
Sales  Managers  Association  . . .  The 
Billboard  Magazine ...  and  scores  of 
public  service  organizations. 
Any  KBIG  or  Weed  man  will  gladly 
help  relate  the  significance  of  this 
recognition  of  quality  to  your  own 
advertising. 


JOHN  POOLE  BROADCASTING  CO. 

6540  Sunset  Blvd..  Los  Angeles  28,  California 
Telephone:  Hollywood  3-3205 

Nat.  Rep.  WEED  and  Company 


OUR  RESPECTS 

to  Carleton  Dabney  Smith 


The  daily  Washington  routine  of  Carleton  Smith  back  in  early  1933  was  like 
that  of  all  announcers  around  the  nation's  capital — some  commercials,  some 
studio  and  remote  programs  and  occasionally  a  high  government  official.  That  was 
before  the  inauguration  of  President  Franklin  Delano  Roosevelt  on  March  4.  This 
key  day  in  national  history  was  also  the  turning  point  in  the  life  of  Carleton  Smith, 
who  had  helped  announce  the  inauguration  and  a  few  days  later  introduced  the 
President  on  the  historic  bank-closing  speech.  These  led  to  his  designation  as  "Presi- 
dential announcer"  of  WRC,  key  NBC  Red  station  in  Washington,  and  then  to 
national  prominence  as  he  frequently  intoned  the  familiar  Fireside  Chat  introduction, 
"Ladies  and  gentlemen,  the  President  of  the  United  States." 

Another  major  event  in  his  career  happened  just  a  fortnight  ago  when  Mr.  Smith 
completed  the  move  of  WRC-AM-FM-TV,  NBC  owned-and-operated  stations,  to  a 
$4  million  plant  in  the  Northwest  Washington  residential  area.  As  NBC  Washington 
vice  president  and  general  manager  of  the  stations  he  now  directs  a  staff  of  202  and 
the  operation  of  "the  first  tv  station  designed  from  the  ground  up  for  color." 

The  Presidential  assignment  eventually  took  Mr.  Smith  into  all  48  states  and  to 
foreign  countries.  In  1935  he  started  his  executive  career  as  assistant  manager  of 
WMAL,  NBC's  Blue  key.  WRC  was  added  to  his  responsibilities  in  1936  and  by  1941 
he  had  become  manager  of  WRC.  The  White  House  asked  that  he  continue  his 
assignment  as  Presidential  announcer,  a  post  he  held  during  the  entire  Roosevelt 
administration. 

After  NBC's  WNBW  (now  WRC-TV)  went  on  the  air  in  1947,  Mr.  Smith  spent 
some  of  his  time  arranging  live  and  filmed  network  programs  from  the  seat  of  gov- 
ernment. Within  a  year  he  was  called  to  New  York  to  become  NBC's  manager  of 
network  television  operations.  Soon  he  was  named  director  of  the  tv  unit.  In  1951 
he  was  raised  to  a  vice  presidency,  taking  charge  of  network  station  relations,  and 
then  becoming  director  of  operations  of  the  NBC  o&o  stations  division. 

After  returning  to  Washington  in  1953  as  NBC  vice  president  and  general  manager 
of  WRC-AM-FM-TV,  he  reorganized  radio  and  tv  operations — and  set  alltime  sales 
records. 

When  WRC-TVs  power  was  boosted  to  100  kw  (ch.  4  maximum),  Mr.  Smith 
was  already  preparing  for  a  new  Washington  headquarters  building  to  replace  the 
quarters  in  the  Sheraton-Park  Hotel,  conceiving  a  broadcast  plant  around  the  future 
of  color  tv.  In  1957  Vice  President  Nixon  laid  the  cornerstone  for  a  two-story  plant 
on  Nebraska  Ave.  The  tower  reaches  849  ft.,  highest  structural  point  in  the  District 
of  Columbia.  (The  Washington  Monument  is  555  ft) 

A native  of  Winterset,  Iowa,  where  he  was  born  Feb.  16,  1905,  young  Carleton 
Dabney  Smith  moved  east  to  Washington  in  1922.  Daytime  he  worked  as  a 
stenographer  in  the  office  of  Rep.  Gilbert  Haugen  (D-Iowa)  (he  can  still  decipher 
Gregg  shorthand).  At  night  he  attended  George  Washington  U.  In  1927  he  married 
a  schoolmate,  Anne  Jones,  and  took  a  job  in  Roanoke,  Va.,  as  executive  secretary 
of  the  American  Automobile  Assn.  office  in  that  city.  After  a  series  of  auto  safety 
talks  on  WDBJ  Roanoke  he  was  hired  as  parttime.  announcer  on  the  night  shift  by 
Manager  Ray  Jordan,  now  vice  president  and  managing  director  of  WDBJ-AM-TV. 
In  November  1931  he  decided  he  liked  radio,  applied  for  and  got  a  job  at  WRC. 

After  assuming  the  management  post  at  WRC  in  1941  he  took  an  active  part  in 
community  affairs.  Soon  he  was  a  board  member  of  the  Washington  Board  of  Trade 
and  served  on  the  Greater  National  Capital  Committee,  Advertising  Club  and  Better 
Business  Bureau.  He  was  a  charter  member  of  the  Radio-Television  Correspondents 
Assn.  and  belonged  to  the  Kiwanis  Club  and  National  Press  Club. 

Following  the  New  York  interlude  he  resumed  civic  activities.  In  April  1957  the 
Kiwanis  Club  of  ^Washington  honored  him  with  a  special  luncheon.  President  Eisen- 
hower sent  a  message  praising  him  for  his  contribution  to  the  community  in  encour- 
aging the  growth  of  a  strong  and  generous  citizenry.  He  was  first  general  campaign 
chairman  and  now  is  president  of  the  United  Givers  Fund  of  Washington. 

Carleton  Smith  hides  a  churning  mind  behind  a  calm,  dignified  front.  He  is  seldom 

ruffled  even  when  his  auto  telephone  keeps  ringing  in  heavy  traffic  during  a  day 

loaded  with  appointments,  office  routine  and  the  assorted  activities  of  a  Washington 
network  executive.  His  decisions  are  made  deliberately  but  without  hesitation. 

He  lives  in  Chevy  Chase,  Md.,  a  Washington  suburb,  with  his  1 7-year-old  wson, 
Craig.  Mrs.  Smith  died  in  1956.  On  weekends  and  at  odd  moments  he  indulges 
three  hobbies — golf,  boating  and  photography.  He  is  a  member  of  Burning  Tree 
Club  and  Columbia  Country  Club. 


Page  24    •    April  7,  1958 


Broadcasting 


IN  THE  PUBLIC  SERVICE  OF  GREATER  DETROIT 


* 


and  its  Mobile  Unit  gives  a  boost  to 

JUNIOR  ACHIEVEMENT 

Junior  Achievement  Week  is  a  big  event  in  Detroit.  On  this 
page  you  see  some  of  the  displays  from  the  J.  A.  spectacular 
erected  in  front  of  the  City  Hall,  and  the  crowds  gathered  to 
view  them.  WKMH  believes  that  Junior  Achievement  performs 
a  vital  function:  It  introduces  America's  youth  to  our  Free 
Enterprise  system  .  .  .  gives  them  invaluable  experience  and 
an  insight  into  our  economic  way  of  life.  *  *  *  WKMH  had  its 
Mobile  News  Cruiser  broadcasting  direct  from  the  J.  A. 
spectacular  .  .  .  ran  interviews  with  J.  A.  members  on  its 
programs  .  .  .  publicized  Junior  Achievement  Week  with 
promotional  plugs.  In  this  activity,  as  in  other  worthy  civic 
causes,  WKMH  stands  in  the  forefront. 

*Tenth  in  a  series  of  ads  showing  how  WKMH  serves  fhe 
Michigan  Public  in  Greater  Detroit. 


DETROIT  ^ 

John  Carroll 


FRED  A.  KNORR,  PRES. 


KNORR   BROADCASTING  CORPS 


Represented  by  HEADLEY  REED 


HRON  is  Win  SF 


AVAILABLE 
Alternate  Weeks 

SHERIFF  OF  COCHISE] 

Saturday  6:30  p.  m. 


SAN  FRANCISCO  CHRONICLE  .  NBC  AFFILIATE  .  CHANNEL  4  •  PETERS,  GRIFFIN,  WOODWARD 


Page  26    •   April  7,  1958 


Broadcasting 


WMJm  BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  54,  No.  14      APRIL  7,  1958 


HOUSE  OVERSIGHT  REPORT  SLAPS  FCC 

•  Subcommittee  criticizes  misconduct,  urges  stiffened  laws 

•  First  phase  of  investigation  is  ended,  but  more's  to  come 


Culminating  eight  weeks  of  hearings,  the 
House  Legislative  Oversight  Subcommittee 
Friday  morning  issued  an  18-page  report 
severely  criticizing  the  FCC  on  several  points 
and  recommending  corrective  legislation  on 
others.  While  failing  to  go  so  far  as  to  pro- 
pose a  "ripper"  bill  such  as  is  under  study 
in  the  Senate  [Government,  March  18], 
the  report  nevertheless  failed  to  find  a  single 
area  in  which  to  commend  the  Commission 
(for  text,  see  page  30). 

The  report  covered  just  'about  every 
phase  discussed  during  hearings  on  miscon- 
duct charges  lodged  against  the  commis- 
sioners and  on  the  FCC  February  1957 
grant  of  Miami  ch.  10  to  National  Airlines. 
Specific  legislation  is  recommended — and 
amendments  to  the  Communications  Act 
have  been  drafted  for  introduction  soon 
after  the  Easter  recess — in  these  four  fields: 

(1)  A  code  of  ethics  for  commissioners. 

(2)  Removal  of  the  provision  in  the 
1952  amendment  authorizing  the  accept- 
ance of  honorariums. 

(3)  Abolishment  of  all  ex-parte  contacts 
with  commissioners.  This  would  include 
letters  and  telephone  calls  made  by  mem- 
bers of  Congress  unless  the  same  communi- 


cations were  sent  to  all  interested  parties 
and  made  a  matter  of  public  record. 

(4)  Give  to  the  President  the  power  to 
remove  commissioners  for  "neglect  of  duty 
or  malfeasance  in  office,  but  for  no  other 
cause." 

Following  pretty  much  the  lines  of  a 
general  indictment,  the  report  did  not  men- 
tion specific  names  or  instances.  "Our  hear- 
ings to  date  have  revealed  certain  highly 
improper  activities  in  connection  with  the 
FCC.  .  .  .  Accordingly,  we  are  .  .  .  referring 
the  record  to  the  Dept.  of  Justice  for  ap- 
propriate action  with  respect  to  the  viola- 
tions of  law,"  the  report  stated. 

The  commissioners  were  put  on  notice 
to  spend  more  time  finding  solutions  to 
industry  problems  rather  than  continuing 
"fruitless  debate"  at  broadcasting  conven- 
tions and  meetings.  On  commissioner  ac- 
ceptance of  industry  payment  of  hotel  bills 
and  travel  expenses,  the  report  said  the 
"questionable  propriety  of  some  of  this  con- 
duct .  .  .  has  seriously  undermined  public 
confidence  in  the  FCC."  In  this  field,  the 
report  called  on  the  Comptroller  General 
to  clarify  his  "conflicting"  statements. 

It  also  told  the  commissioners  not  to 


accept  in  the  future  industry  equipment  in 
their  homes  which  "may  have  been"  placed 
there  "not  in  the  public  interest  but  in  the 
interest  of  promoting  the  business  of  the 
industrial  concerns  which  furnished  the 
equipment." 

Pressures  of  the  kind  brought  to  bear 
against  commissioners  in  the  Miami  ch.  10 
case'  "cannot  be  tolerated,"  the  report  stated, 
and  it  was  further  felt  these  pressures  were 
brought  on  by  long  FCC  delays  in  com- 
parative tv  proceedings. 

"Further  exploration"  is  needed  in  four 
fields,  the  subcommittee  reported.  These  in- 
clude: 

•  "Method  of  selecting  or  designating 
chairmen  of  independent  regulatory  com- 
missions. .  .  .  Present  provisions  authorizing 
the  President  to  designate  the  chairmen  of 
most  of  these  commissions  appear  to  be 
in  conflict  with  the  objective  of  bi-partisan, 
political  neutrality. 

•  "The  powers  of  the  chairmen  of  inde- 
pendent regulatory  commissions. 

•  "The  powers  of  the  Bureau  of  the 
Budget  with  respect  to  independent  regula- 
tory commissions. 

•  "The  terms  "of  office  and  salaries  of  the 


SUBCOMMITTEE  ON  LEGISLATIVE 
OVERSIGHT 


INTERIM  REPORT 


COMMITTEE  ON  INTERSTATE  AND  FOREIGN 
COMMERCE 

Pursuant  to  Section  136  of  the  Legislative  Reorganization 
'  Act  of  1946,  Public  Law  601,  70th  Congress,  and 


FEDERAL  COMMUNICATIONS  COMMISSION 


SUBMITTED  BY  MR.  HARRIS.  CHAIRMAN 


-,  1958.— Committed  to  the  Committee  of  the  Whole  Hoi 
n  the  State  of  the  Union  and  ordered  to  be  printed 


UNITED  STATES 
GOVERNMENT  PRINTING  OtT'lCE 
WASHINGTON  :  10)8 


Text  of  interim  report  pages  30-31 


Broadcasting 


April  7,  1958    •    Page  2', 


HARRIS  COMMITTEE  continued 

members  of  independent  regulatory  com- 
missions." 

"Unanimous"  approval  of  the  interim  re- 
port came  following  a  lengthy  Tuesday 
executive  meeting  and  two  Thursday  meet- 
ings interspersed  before  and  after  public 
hearings.  Rep.  Morgan  Moulder  (D-Mo.), 
who  resigned  as  chairman  of  the  subcom- 
mittee after  Bernard  Schwartz  was  fired  as 
chief  counsel  [Lead  Story,  Feb.  17],  did  not 
participate  in  any  of  the  discussions  on  the 
report.  Rep.  Moulder  has  been  absent  from 
practically  all  the  hearings  for  the  past  six 
weeks. 

Other  members  of  the  subcommittee  of 
the  House  Interstate  &  Foreign  Commerce 
Committee  are  Democrats  Oren  Harris 
(Ark.),  who  succeeded  Rep.  Moulder  as 
chairman  and  who  also  is  chairman  of  the 
parent  committee;  John  Bell  Williams 
(Miss.);  Peter  F.  Mack  Jr.  (111.);  John  J. 
Flynt  Jr.  (Ga.),  and  John  Moss  (Calif.) 
and  Republicans  Joseph  P.  O'Hara  (Minn.); 
Robert  Hale  (Me.);  John  W.  Heselton 
(Mass.);  John  B.  Bennett  (Mich.),  and 
Charles  A.  Wolverton  (N.  J.). 

Meanwhile,  public  hearings  continued  for 
three  days  last  week  with  a  parade  of  present 
and  former  commissioners  testifying  on  offi- 
cial misconduct  charges  lodged  by  Dr. 
Schwartz.  Thursday's  testimony  by  former 
Comr.  Frieda  B.  Hennock  ended  the  cur- 
rent phase  of  hearings.  Rep.  Harris  an- 
nounced. Also  testifying  last  week  were 
Comrs.  Robert  E.  Lee,  T.  A.  M.  Craven, 
John  C.  Doerfer,  Frederick  W.  Ford  and 
former  Comrs.  George  C.  McConnaughey 
and  E.  M.  Webster. 

As  each  of  the  present  commissioners 
were  excused,  Rep.  Harris  served  them  with 
notice  they  probably  would  be  called  to 
testify  again  on  other  phases  of  the  investiga- 


tions. The  subcommittee  was  established  last 
spring  with  a  $250,000  appropriation  to  de- 
termine if  the  regulatory  agencies  are  "ad- 
ministering the  laws  as  Congress  intended." 

The  hearings  thus  far  have  caused  the 
resignation  under  fire  of  former  FCC  Comr. 
Richard  A.  Mack  for  the  role  he  played  in 
the  Miami  ch.  10  grant.  They  also  have 
resulted  in  sensational,  nationwide  headlines 
on  charges  of  wrongdoing  at  the  FCC.  The 
subcommittee's  first  chief  counsel  was  fired 
and  replaced  by  Robert  W.  Lishman,  who 
has  participated  in  the  last  10  days  of  hear- 
ings. 

From  the  start,  the  cry  was  raised  in  some 
circles  that  the  subcommittee  was  out  to  do 
a  "hatchet  job"  on  the  FCC.  Later  charges 
of  "whitewash,"  especially  by  Dr.  Schwartz, 
were  raised  against  the  subcommittee.  Rep. 
Harris  and  other  members  of  the  subcom- 
mittee have  repeatedly  denied  both  counts 
and  just  as  often  promised  an  "all-out,  im- 
partial" investigation. 

While  a  definite  future  course  still  is 
undecided.  Rep.  Harris  said  Thursday  the 
staff  is  "seeking  light"  on  other  comparative 
tv  cases.  A  memorandum  has  been  prepared 
giving  the  subcommittee  members  what  in- 
formation on  these  cases  the  staff  now  has 
and  possible  future  hearings  will  be  deter- 
mined later. 

Some  of  these  other  cases  are  known  to 
be  the  grants  of  ch.  5  Boston  (WHDH-TV- 
Herald  Traveler),  ch.  13  Indianapolis 
(Crosley  Broadcasting  Co.),  ch.  4  Pittsburgh 
(merged  applicants  WCAE  [Hearst]  and 
Television  City  Inc.),  ch.  10  Rochester,  New 
York  (see  Hennock  testimony),  ch,  12 
Jacksonville,  Fla.  (WFGA-TV),  ch  12  Fres- 
no, Calif.  (KFRE-TV),  ch.  7  Seattle 
(KIRO-TV).  ch.  7  Miami  (WCKT  [TV]) 
and  ch.  4  New  Orleans  (WWL-TV). 

Rep.  Harris  stressed  that  the  subcommit- 


tee does  not  plan  hearings  in  all  the  cases 
under  scrutiny.  "It's  a  question  of  what  will 
be  necessary  to  complete  the  committee's 
task,"  he  said.  At  least  three  members  of 
the  subcommittee  have  stated  privately,  how- 
ever, that  they  will  take  a  long  look  at  the 
Boston  and  Indianapolis  decisions. 

During  last  week's  testimony,  Mr.  Lish- 
man entered  into  the  record  a  lengthy  letter 
from  NBC  Vice  President  Thomas  E.  Ervin 
relating  to  that  network's  contacts  with  com- 
missioners and  FCC  personnel.  In  addition 
to  color  tv  sets,  Mr.  Ervin  said  commis- 
sioners had  been  provided  with  transistor 
radios  and  in  two  instances — Comrs.  Lee 
and  Mack — hi-fi  sets. 

Also,  the  network  presented  51  Christmas 
presents  to  FCC  personnel  in  1956.  The 
subcommittee  had  asked  for  records  dating 
back  to  1949  and  Mr.  Ervin  pointed  out 
2,000  persons  at  NBC  are  eligible  to  file  ex- 
pense accounts  and  there  were  "several  hun- 
dred thousand  items"  related  to  the  period 
involved. 

The  subcommittee  has  compiled  some 
known  instances  of  ex-parte  contacts  with 
the  FCC  and  its  staff  by  the  three  tv  net- 
works over  a  period  dating  back  to  1948. 
The  list  shows  ABC  with  54  contacts,  CBS 
81  and  NBC  115.  The  network  "contacts" 
include  such  items  as  a  picture  of  Mamie 
Eisenhower  for  Mrs.  McConnaughey;  in- 
troduction to  tv  personality  Garry  Moore  for 
Mrs.  McConnaughey;  a  sapphire-tipped 
needle  for  long  playing  records  for  former 
FCC  Chairman  Wayne  Coy;  the  loan  of  a 
truck  and  driver;  service  as  a  travel  agency; 
delivery  of  packages,  and  several  other  more 
or  less  conventional  "services"  such  as 
tickets  to  tv  shows  and  Broadway  plays, 
candy,  phonograph  albums,  flowers,  lunches 
and  cocktails. 

Last  Thursday,  Sen.  Spessard  L.  Holland 


Code  of  ethics  docketed  for  FCC  action 


The  FCC  has  been  considering  a  code 
of  ethics — and  something  may  be  forth- 
coming in  another  week  or  two. 

The  Securities  and  Exchange  Commis- 
sion has  drafted  a  list  of  integrities  for 
its  members — and  has  circulated  it 
among  other  federal  regulatory  agencies 
with  the  avowed  hope  that  all  organiza- 
tions might  adopt  a  common  standard 
of  conduct. 

A  bill  to  amend  the  Administrative 
Procedures  Act,  to  bar  discussion  of  a 
case  with  officials  of  an  agency  handling 
the  case  once  it  has  been  set  for  hearing, 
has  been  introduced  in  Congress  by  Sen. 
John  Marshall  Butler  (R-Md.)  and  Rep. 
DeWitt  S.  Hyde  (R-Md.).  The  proposed 
legislation  (S  3521  and  HR  11624)  pro- 
hibits litigants  from  discussing  or  com- 
municating with  agency  officials  about 
their  cases. 

Still  pending  in  the  Congress  are  three 
bills  to  legislate  integrity  on  government 
officials.  They  are  S  3306,  by  Sen.  Wil- 


liam Proxmire  (D-Wis.),  S  3346,  by  Sen. 
Wayne  Morse  (D-Ore.),  and  HR  11022 
by  Rep.  Charles  A.  Wolverton  (R-NJ.). 

The  FCC's  proposal  has  actually  been 
roughed  in  and  has  been  discussed  at 
several  Commission  meetings  in  the  last 
few  weeks.  One  of  its  main  items  is  the 
provision  that  all  communications  to 
Commissioners  on  adjudicatory  cases  be 
placed  in  the  public  files. 

There  is  some  disagreement  among 
the  commissioners  as  to  whether  ethics 
can  be  imposed.  There  is  also  some  ques- 
tion among  the  commissioners  as  to 
whether  this  is  the  proper  time  for  the 
Commission,  or  any  other  agency,  to 
establish  a  code  of  ethics.  This  is  in  light 
of  the  recent  unpleasantness  on  Capitol 
Hill  and  the  feeling  that  the  adoption  of 
a  code  of  ethics  might  be  construed  as 
acknowledging  wrongdoing.  All  the  FCC 
members  have  stoutly  maintained  before 
the  House  Oversight  Committee  that 
they  did  nothing  improper. 


There  is  also  a  feeling  that  it  might  be 
better  to  wait  because  of  pending  legis- 
lation in  Congress.  And,  some  commis- 
sioners are  strongly  of  the  opinion  that 
no  matter  how  many  ethical  guideposts 
might  be  adopted  and  published,  they 
would  not  deter  a  miscreant. 

"I've  got  to  sleep  with  myself,"  one 
FCC  commissioner  said  last  week,  "and 
no  rules  of  conduct,  our  own  or  any 
imposed  on  us,  is  going  to  change  my 
responsibility  to  my  own  conscience." 

The  proposed  SEC  canons  of  ethics 
were  circulated  among  other  federal 
regulatory  agencies  not  only  for  possible 
use  as.  a  single  standard  for  all  agencies, 
SEC  Chairman  Edward  N.  Gadsby  said 
last  week,  but  also  for  any  comments  or 
suggestions  by  commissioners  in  other 
agencies. 

Thus  far  no  comments  have  been  re- 
ceived, Mr.  Gadsby  acknowledged,  but 
he  added  that  none  were  expected  so 
soon.  The  proposed  SEC  rules,  which 


Page  28 


April  7,  1958 


Broadcasting 


(D-Fla.)  took  the  floor  of  the  Senate  to  ex- 
plain why  he  and  Sen.  George  A.  Smathers 
(D-Fla.)  recommended  Mr.  Mack  for  the 
FCC  because  President  Eisenhower,  the 
people  of  Florida  and  the  Senate  deserved 
an  explanation. 

In  1951,  Sen.  Holland  said,  Mr.  Mack 
approached  both  the  Florida  senators  about 
an  appointment  to  the  Interstate  Com- 
merce Commission.  Mr.  Mack  came  highly 
recommended  for  the  post,  the  senator  said, 
and  his  name  was  passed  on  to  President 
Truman  for  either  the  ICC  or  FCC. 

When  he  did  not  get  either,  he  was  later 
recommended  for  the  Federal  Power  Com- 
mission and  the  FCC  again  in  1955,  when 
he  was  appointed.  Sen.  Holland  said  the 
resigned  commissioner  "was  recognized  as 
one  of  the  ablest  young  men  in  his  field  .  .  . 
and  there  was  every  reason  why  the  Florida 
senators  should  support"  him  for  the  FCC 
nomination. 

WITNESS:  Comr.  Lee 

Comr.  Lee  told  the  subcommittee  that  he 
was  a  "surprise"  appointment  to  the  FCC, 
that  he  knew  nothing  about  the  industry  and 
it  was  necessary  for  him  to  do  considerable 
traveling  soon  after  joining  the  Commis- 
sion. He  was  asked  about  seven  trips  for 
which  he  accepted  government  per  diem  and 
industry  payment  of  his  hotel  bills. 

In  each  instance,  he  gave  the  purpose  of 
the  trips  in  question  and  said  he  often 
claimed  less  per  diem  than  he  was  entitled 
to.  In  fact,  he  said,  official  trips  cost  him 
personally  $170  in  1956  and  $200  in  1957. 
He  estimated  the  out-of-pocket  expenses  for 
himself  and  other  Commissioners  to  attend 
this  month's  NAB  convention  in  Los  Angeles 
would  be  $150  to  $200.  And,  he  said,  "it  is 
absolutely  essential  that  I  be  there"  because 
of  his  extra  job  of  defense  commissioner. 

have  been  under  consideration  for  the 
last  few  weeks,  were  distributed  to  other 
agencies  two  weekends  ago. 

The  suggested  SEC  standards  of  con- 
duct were  praised  by  Sen.  Proxmire  as 
"an  excellent  beginning"  in  establishing 
a  "firm  moral  code"  for  the  independent 
agencies.  The  Wisconsin  Democrat  said 
he  particularly  liked  the  first  section 
which  bans  gifts  of  any  kind  from  per- 
sons with  whom  the  agency  does  business. 

The  proposed  canons  of  ethics  for 
the  five  members  of  the  SEC  is  an  ex- 
pansion of  the  current  standards  of  per- 
sonal conduct  for  SEC  members  and 
employes. 

In  addition  to  the  usual  bans  on 
engaging  in  business  related  to  the  scope 
of  the  Commission,  accepting  gifts,  favors 
or  services,  divulging  confidential  infor- 
mation, and  becoming  unduly  involved 
with  persons  outside  the  government 
through  frequent  and  expensive  social 
engagements,  the  canons  more  specifically 
spell  out  other  touchy  areas. 

Sections  of  the  proposed  code  pointed- 
ly are  based  on  recent  revelations  brought 
out  by  the  Harris  Legislative  Oversight 

.\^V.^"\%"  v/.v.\v.\\v.\v.\v/.v/.v.\— 

;  ^>:^S:<:>:^ 

Broadcasting 


He  said  it  would  be  impossible  for  any 
FCC  member  to  do  his  job  without  per- 
sonal contacts  with  industry  figures.  And, 
if  a  broadcaster  wants  to  take  him  to  lunch, 
the  former  FBI  agent  said,  "I  have  no  com- 
punction about  his  paying  the  check.  .  .  . 
I  resent  the  feeling  that  I  could  be  bought." 

The  commissioner  was  asked  about  several 
telephone  conversations  he  had  with  Charles 
Steadman,  Cleveland  attorney  [Closed  Cir- 
cuit, March  31].  (In  previous  testimony, 
Mr.  Steadman  had  been  described  as  "the 
man  closest  to  McConnaughey"  on  the  Mi- 
ami ch.  10  case.)  Comr.  Lee  said  Mr.  Stead- 
man is  a  close  personal  friend,  that  all  the 
calls  were  personal  and  were  not  paid  for 
by  the  government.  "No  sir,  I  have  em- 
phatically not,"  he  replied  when  asked  if 
the  Miami  case,  or  any  other  comparative 
tv  case,  was  discussed  with  Mr.  Steadman. 

It  is  "highly  appropriate"  for  a  commis- 
sioner to  express  an  opinion  in  a  rule  making 
proceeding,  Comr.  Lee  said  in  defending  an 
article  favoring  pay  tv  he  wrote  for  Look 
magazine.  He  said  he  received  $1,500  for 
writing  the  story. 

He  did  not  remember  ever  discussing  ch. 
10  Miami  with  Sen.  Estes  Kefauver  (D- 
Tenn.),  as  the  senator  had  stated  in  a  letter 
to  losing  applicant  A.  Frank  Katzentine. 
Sen.  Kefauver  stated  in  the  letter  he  also 
discussed  the  case  with  Comrs.  Hennock 
and  Bartley,  both  of  whom  denied  such  a 
conversation  actually  took  place.  If  the 
senator  mentioned  ch.  10  to  him,  Comr.  Lee 
said,  "It  would  have  to  have  been  subliminal 
...  I  didn't  get  it."  He  denied  ever  being 
under  any  pressure  in  the  Miami  case  or 
any  other  Commission  proceeding. 

WITNESS:  Comr.  Craven 

The  subcommittee  had  no  instances  of 
trips  taken  by  Comr.  Craven  for  which  he 


Committee's  investigation  of  the  FCC. 

For  one  thing  it  behooves  members  to 
"exhibit  a  spirit  of  firm  independence  and 
reject  any  effort  by  representatives  of  the 
executive  or  legislative  branches  of  the 
government  to  affect  their  independent 
determination  of  any  matter  being  con- 
sidered by  the  agency." 

For  another,  it  calls  on  members  not  to 
become  indebted  in  any  way  to  persons 
who  are  or  may  become  subject  to  their 
jurisdiction.  No  member  should  accept 
the  loan  of  anything  of  value  or  accept 
presents  or  favors  from  persons  who 
are  regulated  or  who  represent  those  who 
are  regulated." 

The  code  continues  that  members 
should  avoid  discussing  judicial  matters 
with  persons  outside  the  agency.  It  affir- 
matively states,  however,  that  it  is  the 
"duty"  of  a  commissioner  to  solicit  the 
views  of  interested  persons  in  their  rule- 
making and  administrative  functions. 

"Insofar  as  it  is  consistent  with  the 
dignity  of  his  official  position,"  the 
canons  read,  "he  should  maintain  such 
contact  with  the  persons  who  may  be 
affected  by  his  rule-making  functions  as 


had  received  government  per  diem  and  in- 
dustry payment  of  hotel  bills.  He  was  asked, 
however,  about  three  instances  of  being  "en- 
tertained" by  NBC  and  explained  that  all 
three  occurred  before  he  was  appointed  to 
the  FCC  in  the  summer  of  1956. 

Comr.  Craven  denied  that  he  is  one  of 
the  recipients  of  free  RCA  service  for  his 
own  black-and-white  tv  set,  as  had  been 
stated  in  a  letter  from  NBC  Vice  President 
Thomas  E.  Ervin.  He  explained  he  sub- 
scribed— and  paid  for — an  RCA  service 
policy.  A  turkey  has  been  the  most  expen- 
sive gift  he  has  received  from  the  industry, 
the  engineer  commissioner  stated. 

On  the  matter  of  "fraternization"  with 
members  of  the  regulated  industry,  Comr. 
Craven  said  he  has  been  associated  with 
broadcasting  since  1930  and  did  not  give  up 
his  personal  friends  when  appointed  to  the 
FCC. 

Rep.  John  B.  Bennett  (R-Mich.)  ques- 
tioned the  witness  at  length  about  his  partici- 
pation in  the  Miami  case.  Subcommittee 
files  show  that  Comr.  Craven  participated 
in  three  actions  taken  by  the  FCC  during  a 
January  1957  executive  meeting. 

At  the  meeting,  Comr.  Lee  moved  for 
adoption  of  the  opinion  already  written 
favoring  National.  This  carried  by  a  4-3 
vote  with  Comr.  Craven  voting  against,  along 
with  Comrs.  Hyde  and  Bartley.  Next,  a 
motion  was  made  and  carried  unanimously 
to  reconsider  the  decision.  Comr.  Bartley 
followed  this  with  a  motion  to  instruct  the 
staff  to  write  an  opinion  favoring  applicant 
L.  B.  Wilson  Inc.  Comr.  Craven  seconded 
this  motion,  which  was  defeated  by  a  4-3 
vote  (Comr.  Hyde  also  for;  Comrs.  McCon- 
naughey, Lee,  Doerfer,  Mack  against). 
Comr.  Craven  insisted  this  participation 

STORY  CONTINUES  page  32 
INTERIM  REPORT  pages  30-31 

is  necessary  for  him  fully  to  understand 
their  problems,  but  he  should  not  accept 
unreasonable  or  lavish  hospitality  in  so 
doing." 

The  proposed  rules  go  one  step  further; 
they  state  that  a  member  should  not  "per- 
mit the  impression  to  prevail  that  any 
person  may  unduly  influence  him,  that 
any  person  unduly  enjoys  his  favor  or 
that  he  is  unduly  affected  in  any  way  by 
the  rank,  position,  prestige  or  affluence 
of  any  person."  |; 

SEC  commissioners  are  Mr.  Gadsby, 
chairman;  Andrew  Downey  Orrich,  Har- 
old C.  Patterson,  Earl  Freeman  Hastings 
and  James  C.  Sargent. 

The  agency  was  formed  in  the  early 
days  of  the  New  Deal  to  police  the  stock 
market. 

All  of  the  five,  independent  regulatory 
agencies  have  codes  for  their  employes, 
and,  in  some  cases,  these  apply  to  the 
members  also. 

Some  of  the  agencies  also  have  rules 
of  conduct  for  practitioners. 

All  of  these  standards  of  conduct  call 
for  probity,  honesty,  and  responsibility 
[Government,  March  3]. 

April  7,  1958    •    Page  29 


BUBCOH MITTEK  ON  LW.ISLATIVB 
OVERSIGHT 


IMI.KIM  KV  IDKV 


  I  1>»1MIMC4T1U,N»  iu\lMI*(IUN 


THE  INTERIM  REPORT 

The  House  Oversight  Subcommittee 
last  Friday  sharply  criticized  the  be- 
havior of  some  FCC  Commissioners 
and  recommended  stiffening  the  law 
under  which  they  operate.  Here, 
slightly  condensed,  are  the  principal 
comments  and  conclusions. 


CONDUCT  OF  FCC  COMMISSIONERS 

(a)  Relationship  with  industry 

The  extensive  hearings  held  by  the  subcommittee  on  the  con- 
duct of  the  members  of  the  FCC  have  revealed  that  over  the 
years  a  pattern  has  developed  of  questionable  conduct  on  the 
part  of  some  members  of  the  Commission  and  on  the  part  of 
some  industry  organizations  and  members  of  industry  who  are 
subject  to  Commission  regulation.  The  questionable  propriety  of 
some  of  this  conduct,  in  the  opinion  of  the  subcommittee,  has 
seriously  undermined  public  confidence  in  the  FCC,  thus  affect- 
ing adversely  the  administration  of  law  by  the  Commission. 

Some  members  of  the  industry,  as  the  record  shows,  have 
followed  a  practice  of  providing  excessive  entertainment  for  the 
members  of  the  FCC  and  the  Commission  staff.  The  subcom- 
mittee feels  that  such  entertainment  does  not  lend  itself  to  the 
establishment  of  a  proper  relationship  between  the  independent 
regulatory  commissions  and  those  who  are  subject  to  regulation 
by  such  commissions. 

To  the  extent  that  members  of  the  FCC  find  it  necessary,  in 
the  course  of  the  performance  of  their  official  duties,  to  attend 
meetings  sponsored  by  industry  organizations,  the  subcommittee 
feels  very  strongly  that  such  attendance  should  be  at  government 
expense. 

The  subcommittee  is  not  at  all  certain  that  the  benefits  to  be 
derived  from  the  wholesale  attendance  by  members  of  the  Com- 
mission at  industry  meetings  and  the  participation  of  individual 
members  in  promotional  events  are  commensurate  with  the  time 
and  effort  devoted  to  these  affairs.  The  Commission  has  followed 
the  practice  of  attending  these  meetings  for  many  years,  but  the 
important  industry  problems  which  have  been  pending  before 
the  Commission  for  many  years,  such  as  clear  channels,  daytime 
broadcasting,  the  possible  modification  of  frequency  allocations 
for  television  stations,  and  network  regulations,  to  name  only  a 
few,  still  remain  on  the  Commission's  agenda.  This  leads  the 
subcommittee  to  suggest  an  increase  in  the  amount  of  time  spent 
on  the  solution  of  these  industry  problems  would  bring  greater 
benefits  to  the  public  and  the  industry  than  the  continuing 
fruitless  debate  of  these  problems  at  industry  meetings. 

In  this  connection,  the  hearings  have  revealed  the  unsavory 
practice  engaged  in  by  representatives  of  some  industrial  con- 
cerns of  charging  business  expenses  and  using  the  names  of 
members  of  the  FCC  as  justification  for  such  expenses,  while 
actually  such  entertainment  did  not  occur.  These  practices,  the 
subcommittee  feels,  are  utterly  indefensible.  They  blacken  the 
names  of  members  of  independent  regulatory  agencies  who  have 
no  way  of  defending  themselves  against  such  practices. 

(b)  Per  diem 

The  record  in  the  hearings  shows  that  several  members  of  the 
FCC  have  engaged  in  the  practice  of  accepting  per  diem  in 
spite  of  the  fact  that  industry  organizations  or  members  of  the 
industry  actually  paid  hotel  expenses  and  other  expenses  of 


some  of  these  commissioners.  Such  practices  undermine  public 
confidence  in  the  commissioners  and  must  be  avoided. 

The  question  of  the  propriety  and  legality  of  such  conduct  is 
of  concern  not  only  to  members  of  the  FCC  but  to  members  and 
the  staffs  of  other  independent  regulatory  commissions  and  execu- 
tive agencies.  The  rulings  and  testimony  of  the  Comptroller 
General  given  this  subcommittee  are  ambiguous  and  in  conflict. 

The  subcommittee  feels  very  strongly  that  there  is  an  urgent 
need  for  clarification  by  the  Comptroller  General. 

(c)  Delays  and  pressures 

The  hearings  held  by  the  subcommittee  on  ch.  10  in  Miami, 
Fla.,  have  revealed  the  pressures  brought  on  some  members  of 
the  Commission.  Pressures  of  this  kind  cannot  be  tolerated.  It 
is  the  purpose  of  the  subcommittee,  through  the  views  and  rec- 
ommendations contained  in  this  interim  report,  to  relieve  the 
FCC  from  pressures  of  an  improper  character. 

The  subcommittee  is  concerned  about  the  long  delays  which 
have  occurred  in  rendering  final  decisions  in  adjudicatory  pro- 
ceedings and  in  important  rulemaking  proceedings.  Such  delays 
have  contributed  to  an  increase  in  pressure  of  the  kind  referred 
to  above.  It  will  be  the  purpose  of  this  subcommittee  to  submit 
additional  legislative  recommendations  aiming  at  eliminating 
some  of  these  serious  delays.  The  subcommittee  has  in  mind,  for 
further  study  and  consideration,  provisions  of  the  Communica- 
tions Act  of  1934,  as  amended,  which  enable  competitors  to 
delay  the  grant  of  licenses  and  other  provisions  of  the  act  which 
prevent  the  Commission  from  utilizing  effectively  the  services 
of  members  of  the  Commission  staff. 


( d )  Furnishing  of  equipment 

Over  the  years  there  has  grown  up  in  the  industry  the  practice 
of  making  available  to  members  of  the  FCC  radios,  color  and 
black-and-white  television  sets,  and  other  equipment  which  have 
been  installed  and  serviced  in  the  homes  of  individual  Commis- 
sioners at  the  expense  of  industrial  concerns  which  are  subject 
to  regulation  by  the  Commission.  While  members  of  the  Com- 
mission, particularly  during  development  stages  of  new  uses 
of  radio  and  tv.  may  well  need  to  have  easy  access  to  such 
equipment,  the  subcommittee  believes  that  the  present  practices 
with  respect  to  furnishing  such  facilities  are  undesirable.  Further- 
more, the  subcommittee  has  serious  doubt  whether  some  of  the 
equipment  which  has  been  so  made  available  would  meet  the  test 
of  being  needed  by  the  members  of  the  Commission,  in  the  pub- 
lic interest,  in  order  to  enable  them  to  follow  new  technical 
developments.  Finally,  the  subcommittee  feels  that  the  furnishing 
of  some  of  these  facilities  to  the  Commissioners  was  not  in  the 
public  interest  but  in  the  interest  of  promoting  the  business  of 
the  industrial  concerns  which  furnished  the  equipment. 

The  subcommittee  believes  that  the  Commission  itself  should 
examine  into  this  subject,  applying  the  most  stringent  standards 
of  propriety,  and  take  such  action  as  will  remedy  a  situation 
which  has  brought  on  much  public  criticism  and  provide  an 
orderly  and  well-publicized  method  of  obtaining  such  equipment. 

LEGISLATIVE  RECOMMENDATIONS 

While  the  hearings  with  respect  to  the  FCC  have  not  been 
completed  as  yet,  the  hearing  record  contains  enough  informa- 
tion with  respect  to  some  phases  of  its  operations  to  warrant 
certain  legislative  recommendations.  Specifically,  the  subcom- 
mittee recommends  that  changes  in  the  Communications  Act  of 
1934.  as  amended,  are  desirable  with  respect  to  the  matters  listed 
below,  and  amendments  have  been  prepared  for  this  purpose. 

( 1 )  Code  of  ethics 

The  hearings  have  dealt  at  great  length  with  the  conduct  of 
individual  Commissioners,  including  ex  parte  contacts  with  in- 


terested  parties,  acceptance  of  loans  and  gifts,  excessive  fraterni- 
zation and  payment  by  industry  of  the  travel  expenses  of  some 
of  the  Commissioners  and  their  wives. 

Certain  conduct  of  some  of  the  Commissioners  in  this  regard 
indicates  that  they  were  insensitive  to  the  requirements  of  their 
high  office.  In  some  instances,  a  strict  interpretation  of  the 
provisions  of  the  Federal  Communications  Act  and  the  United 
States  Criminal  Code  may  lead  to  the  conclusion  that  federal 
law  has  been  violated.  The  decision  whether  such  violations,  if 
any,  should  be  prosecuted  must  be  left  to  the  Dept.  of  Justice. 

In  another  section  of  the  report,  the  subcommittee  has  recom- 
mended that  the  Communications  Act  be  amended  so  as  to  make 
the  provisions  prohibiting  ex  parte  contacts  more  stringent. 

This  still  leaves  for  consideration  the  question  of  how  to  deal 
with  other  aspects  of  personal  conduct  which  have  come  under 
scrutiny  in  these  hearings.  The  subcommittee  feels  that  even  the 
most  detailed  statutory  provisions  enacted  by  the  Congress,  or 
the  most  detailed  code  of  ethics  adopted  by  a  commission,  cannot 
avoid  leaving  areas  of  doubt — which  must  be  resolved  by  those 
who  are  supposed  to  be  governed  by  the  code  of  ethics. 

Nevertheless,  the  subcommittee  feels  that  there  are  two  im- 
portant advantages  to  be  gained  from  a  statutory  requirement 
that  the  FCC  adopt  a  code  of  ethics  which  shall  be  published  in 
the  Federal  Register  and  which  shall  be  revised  periodically  to 
keep  apace  with  changing  developments.  These  advantages  are 
that  (1)  it  will  require  the  members  of  the  Commission  to 
consider  carefully,  and  discuss  with  each  other,  what  the  par- 
ticular provisions  should  be  of  the  code  of  ethics,  and  (2)  the 
publication  of  such  a  code  in  itself  should  have  salutary  effects. 
The  subcommittee,  therefore,  recommends  adoption  of  an  amend- 
ment to  the  act  requiring  the  Commission  to  adopt  and  to 
revise  from  time  to  time  a  code  of  ethics  for  members  of  the 
Commission  and  the  Commission  staff,  as  well  as  former  mem- 
bers of  the  Commission  and  the  Commission  staff,  designed  to 
promote  the  observance  of  high  ethical  standards  in  matters 
related  to  activities  of  the  Commission.  The  amendment  would 
require  publication  of  the  code  in  the  Federal  Register. 

(2)  Honorariums 

The  hearing  record  before  the  subcommittee  indicates  that  the 
provision  in  Sec.  4  (a)  of  the  Communications  Act  of  1934  with 
regard  to  honorariums  produced  unfortunate  and  regrettable 
results  which  are  not  in  the  public  interest. 

It  appears  that  in  some  instances  honorariums  and  compensa- 
tion were  accepted  while  at  the  same  time  per  diem  payments 
were  collected  from  the  Federal  Government.  Such  a  result  does 
not  appear  to  have  been  the  intent  of  Congress  when  in  1952  it 
added  by  Public  Law  554,  82d  Congress,  an  exception  to  the 
prohibition  of  outside  employment  of  Commissioners  or  staff 
members,  so  as  to  permit  acceptance  of  a  reasonable  honorarium 
or  compensation  for  the  presentation  or  delivery  of  publications 
or  papers. 

The  original  intent  was  to  permit  honorariums  or  compensa- 
tion for  the  publication  of  technical  books  or  the  oral  delivery 
of  bona  fide  technical  papers.  However,  there  has  grown  up  a 
practice  of  accepting  honorariums  or  compensation  for  the 
delivery  of  goodwill  speeches  on  the  occasion  of  semisocial  or 
promotional  industry  gatherings  or  the  inauguration  of  radio 
and  television  stations  or  other  affairs  publicizing  new  industrial 
developments.  This  practice  would  appear  to  stretch  the  original 
intent  considerably. 

The  subcommittee  recommends  that  the  •"honorarium"  pro- 
vision be  stricken  from  the  Communications  Act  of  1934. 

(3)  Ex  parte  contacts 

The  Communications  Act  of  1934,  as  amended,  contains 
prohibitions  against  ex  parte  contacts  in  cases  of  adjudication. 
Section  409  (c)  (2)  prohibits  ex  parte  contacts  on  the  part  of 


any  person  who  has  participated  in  the  presentation  or  prepara- 
tion for  presentation  of  such  cases  during  hearings  before  an 
examiner  or  examiners  or  the  Commission.  The  statute  thus 
fails  to  reach  ex  parte  contacts  with  Commissioners  or  the  Com- 
mission staff  by  persons  other  than  those  who  participated  in 
the  presentation  or  preparation  for  presentation  of  such  case 
before  the  examiner  or  the  Commission. 

The  hearing  record  before  the  subcommittee  on  the  ch.  10 
case  in  Miami  indicates  that  several  ex  parte  contacts  on  behalf 
of  two  of  the  principal  contenders  for  the  license  were  made  or 
attempted  to  be  made  both  by  persons  who  did  and  by  persons 
who  did  not  participate  in  the  presentation  or  preparation  for 
presentation  of  the  case  before  the  examiner. 

It  is  imperative  that  the  Commission  as  well  as  the  competing 
parties  be  protected  by  law  from  any  attempt  at  influencing  off 
the  record  the  decision  of  the  Commission. 

It  is,  therefore,  the  opinion  of  the  subcommittee  that  section 
409  (c)  (2)  should  be  amended  for  the  following  purposes:  (1)  To 
make  the  prohibition  apply  to  ex  parte  contacts  by  any  person, 
except  certain  Commission  personnel;  (2)  to  require  that  any 
Commissioner  or  staff  member  receiving  an  ex  parte  communi- 
cation shall  place  such  communication  (or  a  memorandum 
stating  the  circumstances  and  substance  of  such  communication 
if  such  communication  was  made  orally)  in  the  public  record 
in  the  case;  and  (3)  to  provide  that  the  secretary  of  the  Com- 
mission shall  transmit  to  each  party  a  copy  of  such  communi- 
cation or  memorandum. 

Any  failure  on  the  part  of  any  Commissioner  or  staff  member 
to  comply  with  the  provisions  of  this  subsection  would  constitute 
misconduct  of  a  character  which  would  justify,  if  the  serious- 
ness of  the  offense  warrants  it,  appropriate  disciplinary  action, 
dismissal,  or  removal. 

It  is  doubtful  whether  the  law  should  be  left  in  a  state  where 
ex  parte  contacts  are  ruled  out  in  adjudicatory  proceedings, 
while  the  implication  is  left  that  they  are  permissible  in  rule- 
making proceedings  even  though  formal  hearings  on  the  record 
are  conducted  by  the  Commission  in  such  proceedings.  It  seems 
illogical,  for  example,  to  prohibit  ex  parte  contacts  in  a  case 
where  an  applicant  seeks  a  television  channel  in  a  competitive 
proceeding  but  to  let  the  law  remain  silent  in  a  case  of  rulemak- 
ing where  a  television  channel  in  a  particular  community  may 
be  added  or  deleted. 

However,  the  subcommittee  is  aware  of  the  distinction  which 
has  been  made  traditionally  between  adjudicatory  proceedings 
and  rulemaking  proceedings  and  it  desires  to  study  further 
through  open  hearings  on  this  subject  the  question  of  whether 
the  ban  on  ex  parte  contacts  now  limited  to  adjudicatory  pro- 
ceedings should  be  extended  to  rulemaking  proceedings  as  well. 

(4)  Removal  of  Commissioners 

The  hearings  held  by  the  subcommittee  thus  far  indicate  the 
need  for  an  appropriate  amendment  to  the  Communications  Act 
of  1934  providing  for  the  removal  for  cause  of  any  member  of 
the  FCC 

Provisions  authorizing  the  removal  of  members  of  independ- 
ent regulatory  agencies  are  contained  in  the  organic  acts  of 
other  such  agencies.  For  example,  the  Federal  Trade  Commis- 
sion Act,  the  Interstate  Commerce  Act,  and  the  Civil  Aeronautics 
Act  provide  that  members  of  these  agencies  are  removable  by 
the  President  "for  inefficiency,  neglect  of  duty,  or  malfeasance 
in  office." 

In  order  to  guarantee  the  independence  of  independent  reg- 
ulatory agencies,  the  removal  authority  of  the  President  with  re- 
gard to  any  member  of  such  agency  should  be  expressed  in 
language  as  clear  and  unambiguous  as  possible.  Therefore,  the 
subcommittee  recommends  that  the  Communications  Act  of 
1934  be  amended  by  providing  that  the  President  may  remove 
any  member  of  the  Commission  "for  neglect  of  duty  or  mal- 
feasance in  office,  and  for  no  other  cause." 


Broadcasting 


April  7,  1958    •  Page 


HARRIS  COMMITTEE  continued 


was  not  a  vote  on  the  merits  of  the  case  hut 
merely  a  parliamentary  procedure.  He  voted 
for  an  opinion  favoring  L.  B.  Wilson  so 
the  FCC  would  have  two  decisions  befor: 
it  ".  .  .  in  order  that  1  might  have  an  oppor- 
tunity to  discuss  the  entire  case  with  the 
commissioners,  a  matter  which  was  denied 
me  because  I  was  not  present  when  the 
original  instructions  were  given."  he  ex- 
plained. In  such  an  event,  he  felt,  he  then 
would  have  been  ahle  to  vote  on  a  final 
decision  after  having  participated  in  a  dis- 
cussion of  merits  of  the  two  proposed  de- 
cisions. 

When  a  final  vote  was  taken  on  the  Na- 
tional grant  in  February,  Comr.  Craven  said 
he  did  not  participate  because  he  was  not 
present  for  oral  argument  or  initial  instruc- 
tions and  "1  would  have  possibly  committed 
a  reversible  legal  error.*'  All  in  all.  he  said, 
the  question  of  influence  in  the  Miami  ch. 
It)  case  had  been  "highly  overplayed." 

WITNESS:  Comr.  Ford 

Comr.  Frederick  W.  Ford,  whose  FCC  ap- 
pointment was  confirmed  last  August,  told 
the  subcommittee  that  the  only  expenses  he 
has  drawn  since  joining  the  Commission 
were  $1.50  for  taxi  fare.  In  fact,  the  newest 
commissioner  said,  many  of  his  closest 
broadcasting  friends  "have  kept  strictly 
away  from  me"  since  his  appointment  to 
the  Commission. 

When  asked  if  he  had  a  color  tv  set  on 
loan  in  his  home,  Comr.  Ford  replied:  "As 
a  matter  of  fact,  I  have  seen  color  tv  only 
once  and  that  was  four  years  ago."  The 
only  long  distance  call  he  has  made  since 
joining  the  Commission  concerned  the  hiring 
of  a  legal  assistant,  he  stated. 

WITNESS:  Ex-Comr.  Webster 

Mr.  Webster,  a  member  of  the  Commis- 
sion from  1947-56  (he  was  replaced  by 
Comr.  Craven)  was  asked  about  two  trips 
for  which  the  government  paid  per  diem 
and  subcommittee  records  show  NAB  paid 
the  hotel  bill.  The  witness  said  he  was 
"mystified"  that  NAB  paid  the  bills  because 
he  was  under  the  impression  he  had  paid 
them  personally. 

The  propriety  of  allowing  industry  repre- 
sentatives to  pay  hotel  bills  was  discussed 
at  one  time  while  he  was  on  the  FCC,  Mr. 
Webster  said,  and  the  general  opinion  was 
this  is  an  acceptable  practice.  However,  he 
said,  he  made  very  few  trips  while  a  com- 
missioner and  was  not  often  invited  to 
speak. 

He  still  has  an  RCA  color  receiver  loaned 
to  him,  he  said,  but  NBC  is  "privileged  to 
get  the  set  at  anytime."  He  denied  Frank 
(Scoop)  Russell,  NBC  Washington  vice 
president,  or  anybody  else  told  him  to  keep 
the  set.  "They  were  of  immense  value  to  us 
[commissioners],"  he  told  the  subcommittee. 

"No  one  at  any  time,  in  industry  or  other- 
wise," talked  or  attempted  to  talk  to  him 
about  the  Miami  ch.  10  case,  Mr.  Webster 
testified.  He  said  "terrific  goings-on"  among 
Miami  principals  in  the  case  were  evident 
but  that  he  had  no  personal  knowledge  of 
just  what  this  amounted  to.  In  fact,  he  said, 
one  of  the  principals  was  "rude"  in  avoid- 

Page  32    •    April  7,  1958 


ing  talking  to  him  when  the  two  met  in  a 
Miami  restaurant  while  the  case  was  pend- 
ing. 

WITNESS:  Comr.  Doerfer 

After  spending  three  days  answering  per- 
sonal misconduct  charges  early  last  Feb- 
ruary [Government,  Feb.  10],  Chairman 
Doerfer  returned  to  the  stand  Monday  to  fur- 
ther explain  industry  contacts  and  trips  he 
has  taken  since  becoming  a  member  of  the 
FCC.  The  chairman  estimated  that  over  a 
five-year  period  he  has  taken  approximately 
40  trips  on  official  FCC  business. 

Rep.  Harris  thought  this  was  a  conserva- 
tive estimate  and  criticized  all  commission- 
ers for  spending  too  much  time  on  the  road 
and  not  enough  tending  to  the  FCC  work- 
load. He  stated:  "...  I  am  just  wondering 
if  the  members  of  the  Commission  had  not 
felt  compelled  to  attend  too  many  invita- 
tions by  the  industry  in  these  conventions 
and  things  that  have  too  much  the  appear- 
ance of  a  vacation  instead  of  actual  official 
business.  .  .  . 

"Is  it  necessary  for  several  members  of 
the  Commission  to  go  on  these  things  at 
the  same  time,  together  with  several  mem- 
bers of  the  staff?  ...  It  seems  to  me  these 
various  things  .  .  .  should  be  very,  very 
carefully  considered  and  this  business  of 
going  off  and  the  industry  running  up  a  big 
expense  and  charging  it  to  public  officials 
when  they  don't  even  participate  in  it  at 
all,  seems  to  me  is  intolerable." 

Comr.  Doerfer  agreed  that  in  many  in- 
stances his  name  was  used,  when  actually 
he  was  not  even  present,  to  justify  an  ex- 
pense account.  The  commissioner  also  hit 
out  at  "influence  peddlers"  and  "name-drop- 
pers" who  do  not  have  any  influence. 

On  the  five  airline  tickets  furnished  FCC 
by  NBC  for  the  Sarnoff  dinner,  Comr.  Doer- 
fer said  it  is  possible  he  and  Mrs.  Doerfer 
used  two  of  them  since  the  government  was 
not  charged.  However,  he  could  not  ac- 
count for  the  remaining  three  and  all  other 
commissioners  denied  using  NBC  transpor- 
tation to  attend  the  dinner. 

In  filing  his  income  tax  returns  since  be- 
coming a  commissioner  in  1953,  Comr. 
Doerfer  said  he  has  listed  seven  honorariums 
totaling  $2,100.  Even  with  the  honorariums, 
he  has  consistently  lost  money  on  industry 
trips,  he  testified. 

WITNESS:  Ex-Comr.  McConnaughey 

Former  FCC  Chairman  McConnaughey 
told  the  subcommittee  about  ex-parte  meet- 
ings he  had  with  principals  in  two  applica- 
tions for  the  hotly-contested  ch.  5  Boston 
and  one  of  the  applicants  for  ch.  4  Pitts- 
burgh, a  case  under  Justice  Dept.  scrutiny. 
Mr.  McConnaughey  said  he  lunched  with 
Robert  Choate,  publisher  of  the  Boston 
Herald-Traveler  (WHDH-TV),  which  won 
the  ch.  5  grant,  and  had  a  second  meeting 
with  Forrester  T.  Clark,  principal  in  one  of 
the  losing  applicants. 

Mr.  McConnaughey  claimed  he  kept  the 
conversations  away  from  the  pending  case 
and  that  Mr.  Choate  "just  wanted  to  meet 
me."  He  said  later  two  men  from  the  Boston 
Globe,  which  strongly  protested  a  grant  to 


the  Herald-Traveler,  came  to  his  office  and 
•  read  the  riot  act"  over  the  Herald-Traveler 
application.  Mr.  McConnaughey  also  told 
about  a  luncheon  with  Earl  F.  Reed,  ap- 
plicant for  ch.  4  Pittsburgh,  and  that  he 
changed  the  subject  from  the  pending  case 
"as  soon  as  I  could." 

Commerce  Secretary  Sinclair  Weeks  did 
not  contact  him  about  Boston  ch.  5.  Mr. 
McConnaughey  said.  "I  honestly  do  not 
know  .  .  ."  he  said,  when  asked  if  Mr. 
Weeks  had  any  interest  in  the  case.  He 
denied  the  White  House  had  ever  inter- 
ferred  in  any  case  and  said  most  executive 
contacts  had  to  do  with  security  matters. 

Like  other  witnesses,  Mr.  McConnaughey 
was  confronted  with  a  long  list  of  trips  and 
10  pages  of  telephone  calls.  He  said  he 
kept  no  record  of  incoming  telephone  calls 
or  visitors  because  both  came  "in  a  steady 
stream."  He  was  questioned  at  length  about 
a  five-week  trip  to  Europe  in  the  summer 
of  1956.  This  cost  him,  he  said,  over  $800 
out-of-pocket  for  his  expenses,  plus  those 
of  Mrs.  McConnaughey  who  accompanied 
him. 

The  former  FCC  chairman  replied  "none 
whatsoever"  when  asked  if  he  had  received 
any  gifts  or  loans  from  the  industry.  "For 
many  years,  I  never  made  less  than  twice  as 
much  as  I  made  .  .  ."  while  serving  on  the 
FCC,  he  said.  He  hit  former  subcommittee 
counsel  Bernard  Schwartz  for  "smear  and 
character  assassination"  tactics.  He  said 
members  of  the  regulatory  agencies  are 
"very  high-type,  honorable  folks." 

Jerry  Carter,  Florida  Democratic  National 
committeeman,  was  the  only  person  who 
ever  approached  him  regarding  the  Miami 
ch.  10  case,  Mr.  McConnaughey  testified. 
He  said  he  never  discussed  the  case  with 
Comr.  Mack  and  had  made  up  his  mind 
how  to  vote  even  before  the  oral  argument 
was  held. 

"I  thought  the  examiner  was  completely 
wrong  .  .  ."  he  said,  because  the  examiner 
failed  to  take  into  consideration  Mr.  Katzen- 
tine's  past  broadcast  record  in  the  operation 
of  WKAT  Miami  Beach,  Fla.  Mr.  Mc- 
Connaughey said  the  reasons  he  voted  for 
National  Airlines  are  set  forth  in  the  printed 
decision  "which,  as  far  as  I'm  concerned, 
speaks  for  itself."  L.  B.  Wilson  Inc.  would 
have  been  his  second  choice  for  the  ch. 
10  grant,  Mr.  McConnaughey  said. 

It  would  not  be  a  good  idea  to  rotate 
the  FCC  chairman  every  year,  Mr.  McCon- 
naughey maintained,  because  it  takes  a 
chairman  that  long  to  get  thoroughly  ac- 
quainted with  his  job. 

Mr.  McConnaughey  said  he  paid  RCA 
$200  for  the  color  tv  receiver  "loaned" 
to  him  while  he  was  a  commissioner.  This 
amount  was  paid  in  December  1957  after 
he  had  determined  the  set  would  work  in 
his  Columbus,  Ohio,  home,  he  stated.  Mr. 
Lishman  pointed  out  a  new  model  was 
delivered  to  Comr.  McConnaughey's  home 
in  March  1957  and  asked  the  witness  if 
he  did  not  know,  at  that  time,  that  he  was 
leaving  the  Commission  in  June.  Mr.  Mc- 
Connaughey replied  that  he  had  been  "toy- 
ing with  the  idea"  for  some  time. 

Mr.  Lishman  also  read  an  RCA  invoice 
carrying  the  color  sets  in  Commission  homes 

Broadcasting 


Again,  WJBK  delivers  the 
big  baseball-minded 
Detroit  market 

Michigan's  most  result-producing  independent 
radio  station  carries  the  complete  1958  schedule 
of  Detroit  Tiger  baseball  games— night  and  day, 
at  home  and  away.  This  is  the  11th  consecutive 
year  WJBK  has  been  selected  for  complete  cover- 
age of  Tiger  games. 

10,000  Watts  Days -1,000  Watts  Nights -1500  KC 


DETROIT'S    BASEBALL  STATION 


THE  MODERN  SOUND  OF  R 

DETROIT 


National  Sales  Office:  625  Madison  Ave. 

New  York  22,  PLaza  1-3940 

Represented  by  the  KATZ  AGENCY,  INC. 


Storer  Broadcasting  Company 

W.IRK  WSPD  WJW  WIBG  WWVA  WAGA  WGBS  'Cn..-^' 


WJBK  WSPD  WJW  WIBG  WWVA  WAGA  WtiBb  |  (1  ,  f 

Detroit,  Michigan     Toledo,  Ohio    Cleveland,  Ohio    Philadelphia,  Pa.    Wheeling,  W,  Va.    Atlanta,  Ga.    Miami,  Florida 


Broadcasting 


April  7,  1958 


Page 


211,051  Bill  Wagners... 


WANE- TV 

FORT  WAYNE 


In  1794,  Gen.  Anthony  Wayne  built  a  fort  to  right  the  Miami  Indians.  No  trace 
of  it  remains  today,  but  its  history  lives  on  in  the  people  that  make  up 
Fort  Wayne,  Indiana  and  the  Fort  Wayne  television  market  .  .  .  because 
people  .  .  .  not  sites,  make  cities  and  markets  .  .  .  people  like  Bill  Wagner,  a 
skilled  machinist  in  a  factory  manufacturing  agricultural  machinery. 

Prosperous  hard-working  Bill  and  his  family  are  typical  of  the  211,051  television 
families  that  are  the  Fort  Wayne  television  market  .  -.  .  families  that  look  to 
WANE-TV  CD  for  their  news  and  entertainment  .  .  . 
families  with  buying  incomes  of  over  $1,250,000,000. 

Smart  advertisers  want  to  reach  these  211,051  Wagner  families.  They  do  it  over 
WANE-TV  @  as  more  of  these  families  watch  WANE-TV  than  any  other 
station  in  the  billion-dollar  all-UHF  Fort  Wayne  market.  Represented  by  Petry. 
Sources:  Area  ARB  11/57;  TV  Mag  3/57  &  2/58,  Copyrighted  .  .  .  Sales  Management  1957. 


A   CORINTHIAN   STATION  Responsibility  in  Broadcasting 

KOTV  Tulsa  *  KGUL-TV  Houston  •  WANE  &  WANE-TV  Fort  Wayne  '  WISH  &  WISH-TV  Indianapolis 


Page  34    •    April  7,  1958 


Broadcasting 


HARRIS  COMMITTEE  continued 


at  a  value  of  $10.  "In  other  words,  they  mors"  of  the  way  "certain  large  interests" 

gypped  me,"  Mr.  McConnaaghey  retorted.  felt  about  her  work  on  the  Commission. 

She  said  if  these  interests  did  not  approve 

WITNESS:  Ex-Comr.  Hennock  of  her  actions'  she  thought  she  was  doing  a 

good  job.  Mr.  Lishman  asked  if  "monopolies 

"I'll  answer  anything;  just  ask  me,"  for-  control  appointment  of  members  of  the 

mer  Comr.  Frieda  Hennock  told  the  sub-  Commission,"  and  Miss  Hennock  replied: 

committee  on  taking  the  stand  Thursday  "You  can  draw  your  own  conclusions.  The 

and  she  kept  this  promise  during  subsequent  fact  is,  I  fought  these  interests  and  was  not 

testimony.  Counsel  Lishman  said  there  were  reappointed." 

no  instances  where  Miss  Hennock — in  mar-  As  with  other  witnesses,  Mr.  Lishman 

ried  life   Mrs.   William   Simons — received  asked  Miss  Hennock  about  numerous  trips 

government  per  diem  and  at  the  same  time  and  telephone  calls  made  while  she  was  a 

had  her  hotel  bill  paid  by  the  industry.  "I  commissioner.  In  practically  every  instance, 

know,    I    never    took    any    trips — wasn't  she  explained,  they  concerned  her  efforts  to 

invited,"  she  replied.  boost  educational  television,  for  which  she 

Rep.  Emanuel  Celler's  (D-N.  Y.)  charges  was  highly  commended  by  several  of  the 

of  monopoly  against  the  networks  found  a  Congressmen. 

champion  in  Miss  Hennock.  She  charged  A  majority  of  the  trips  were  made  over 

"monopolistic  interests,"  identified  as  the  weekends  to  New  York,  her  home  state 

three  tv  networks  and  AT&T,  completely  "because  I  didn't  want  to  miss  a  Com- 

dominate  the  industry.  She  cited  the  failure  mission  session,"  Miss  Hennock  said.  She 

of  uhf  as  ample  proof  of  this  contention.  explained  efforts  to  interest  the  New  York 

"They  [networks]  don't  want  3,000  sta-  Board  of  Regents  in  backing  an  educational 

tions;  they  want  300,"  the  witness  charged,  uhf  operation.  If  the  board  had  done  this, 

Regardless  of  how  many  channels  were  as-  she  maintained,  each  of  the  48  states  would 

signed  to  Washington  (for  instance),  she  said,  now  have  an  operating  educational  station 

only  the  number  of  stations  wanted  by  the  and  "ultra  high  wouldn't  be  dead." 

networks  would  be  on  the  air.  She  said  a  call  to  former  President  Harry 

She  said  nobody  with  official  standing  in  S.  Truman  also  involved  educational  tele- 
Washington  ever  discussed  the  possibility  vision.  Mr.  Truman,  who  appointed  Miss 
of  her  reappointment  to  the  FCC  with  her.  Hennock  to  the  Commission,  at  one  time 
"I  knew  of  the  impossibility"  of  reappoint-  called  all  the  commissioners  to  the  White 
ment  but  knew  nothing  of  the  "possibility,"  House  and  asked  them  to  reserve  channels 
she  said.  "I  assumed  I  was  marked  for  ex-  for  educational  use,  she  said, 
tinction,"  she  said,  and  was  "kicked  off  the  Miss  Hennock  did  not  remember  exactly 
Commission  unceremoniously."  She  was  why  she  called  Mrs.  India  Edwards,  former 
succeeded  by  Comr.  Mack.  Democratic  National  Committee  official,  but 

Miss  Hennock  told  about  hearing  "ru-  assured  the  subcommittee  it  was  on  official 

—   mm — .  PLAYBACK 


|    WJTN  DEFENDS  RADIO-TV 

WJTN  Jamestown,  N.  Y.,  used  its  pre- 
§§     rogative   to   editorialize   in   replying  to 
§;     criticism,  made  in  a  speech  at  James- 
|j     town  by  William  Stringer  of  the  Christian 
Science   Monitor's   Washington  bureau, 
ig;     that  radio-tv  too  often  treat  news  as  "a 
show."  The  editorial,  voiced  by  Si  Gold- 
man, WJTN  president,  said  in  part: 
Let's  look  at  Mr.  Stringer's  charge  that 
||     the  broadcast  media  treat  news  as  "a 
show."    It's  a  serious  charge,  indeed. 
We  pick  up  a  copy  of  a  New  York 
!!     newspaper  with  wide   circulation.  Its 
!!    headline  story  concerns  a  scandal  involv- 
||     ing  movie  stars.    Also  featured  on  the 
first  two  pages  are  items  about  an  ax  mur- 
|§     der,  two  sex  crimes,  and  juvenile  gang- 
I!     sters.    News  on  the  national  and  inter- 
i;     national  scene  is  relegated  to  the  back 
I;  pages. 

i;|  Of  course  this  paper  is  an  exception. 
Il  Its  policies  are  not  the  policies  of  the 
||  average  newspaper  across  the  country. 
||  But  exceptions,  too,  are  radio  and  tele- 
||  vision  stations  which  make  "a  show"  of 
the  news.  Every  substantial  poll  taken 
|f    in  the  United  States  shows  that  listeners 

Broadcasting 


QUOTES  WORTH  REPEATING 

consider  radio  news  the  fairest  and  most 
honest.  Radio  established  an  unprece- 
dented reputation  for  news  reporting  and 
fairness  during  World  War  II — a  repu- 
tation it  never  relinquished.  .  .  . 

As  the  number  of  daily  newspapers  has 
tended  to  decline  in  this  country,  the 
number  of  radio  stations  has  tended  to 
grow.  .  .  .  Today  there  are  18  states  with- 
out locally  competitive  daily  newspapers. 
In  these  instances,  radio  is  the  only  com- 
petitor to  the  local  daily  paper  and  in 
many  communities  the  hometown  radio 
station  is  the  only  source  of  fresh  local 
and  community  news.  This  situation  has 
placed  heavy  responsibility  upon  radio 
stations  .  .  .  and  they  recognize  their 
responsibility  and  work  hard  to  meet  it. 

RULES  FOR  EDITORIALIZING 

WHAS-AM-TV  Louisville  do  not 
broadcast  editorials  because  the  stations 
are  owned  by  the  Louisville  Courier- 
lournal  and  Times  and  because  editorial 
opinions  are  "the  province"  of  these 
newspapers'  editorial  columns,  Victor  A. 
Sholis,  WHAS-AM-TV  vice  president 
and  director,  said  in  a  statement  in  the 
Times.    But  Mr.  Sholis  said  he  would 


business.  She  said  Mrs.  Edwards  "got  me 
my  job"  on  the  FCC. 

On  the  color  tv  set  placed  in  her  home, 
Miss  Hennock  said  she  and  other  comission- 
ers  "resented"  them  and  did  not  want  the 
sets.  She  said  efforts  to  have  her  state  con- 
gressional delegation  watch  color  in  her 
home  on  a  Monday  night,  when  color  was 
offered,  were  unsuccessful  because  "none  of 
the  New  York  delegation  is  in  Washington 
on  Mondays." 

The  witness  was  asked  about  the  FCC 
sharetime  grant  of  ch.  10  Rochester,  N.  Y., 
in  March  1953  to  WHEC-TV  and  WVET- 
TV.  Minutes  of  FCC  meeting  at  the  time 
the  grant  was  made,  Mr.  Lishman  said,  show 
the  vote  actually  was  3-3  but  a  final  decision 
was  granted  on  a  3-2  vote  with  Miss  Hen- 
nock abstaining.  The  witness  said  this  was 
the  FCC  interpretation,  her's  was  that  a  legal 
quorum  was  not  present.  Although  not 
voting,  she  issued  a  strong  dissenting  opin- 
ion. She  told  the  subcommittee  she  felt  the 
case  was  not  properly  on  the  meeting  agenda. 

Miss  Hennock  termed  the  FCC's  Sixth 
Report  and  Order  "the  worst  thing  that  ever 
came  out  of  the  Commission."  She  said  a 
proposed  code  of  ethics  should  include  leg- 
islative matters  as  well  as  adjudicatory  pro- 
ceedings. "To  me,"  she  added,  "the  dirtiest 
work  was  done  in  rulemaking  proceedings," 
a  legislative  process. 

In  a  lengthy  exchange  with  Rep.  Harris, 
a  pay  tv  foe,  Miss  Hennock  said  she  favored 
pay  tv  in  a  form  limited  to  uhf  outlets  in 
multi-station  markets.  She  said  toll  opera- 
tions should  be  limited  to  15%  of  the  sta- 
tion's time. 


recommend  editorializing  by  non-news- 
paper-owned stations  under  these  specific 
rules: 

1.  The  opinions  broadcast  would  re- 
flect the  thinking  of  the  station  licensee 
and  not  individual  employes. 

2.  The  station  licensee  would  assume 
full  responsibility  for  the  opinions  ex- 
pressed. 

3.  The  editorials  would  not  be  casual 
or  off-the-cuff  judgments,  but  would  be 
the  documented  product  of  research  and 
study  by  an  editorial  staff  disassociated 
from  the  station's  news  department. 

4.  Most  frequently  these  editorials 
would  probably  deal  with  local  and  re- 
gional issues. 

5.  The  editorials  would  be  clearly 
identified  as  such,  would  be  carried  com- 
pletely apart  from  regular  newscasts,  and 
would  not  be  delivered  by  newscasters. 

6.  Comparable  and  equal  opportunity 
would  be  given  responsible  persons  and 
groups  who  disagree  with  the  station's 
editorials  to  express  their  differing  opin- 
ions on  the  air. 

Broadcasting  editorials  under  such 
rules  would  give  stations  additional  stat- 
ure in  the  community. 


April  7,  1958    •    Page  35 


ADVERTISERS  S  AGENCIES 


CONFERENCE  CALL  FOR  CREATIVITY 

•  Visual  communications  sessions  convene  in  New  York 

•  Brainstorming,  conformity  come  in  for  special  attack 


Criticism  of  brainstorming  and  conform- 
ity and  a  call  for  more  humor  and  indi- 
viduality highlighted  the  third  Visual  Com- 
munications Conference  of  the  Art  Directors 
Club  of  New  York  last  Wednesday  and 
Thursday.  The  annual  conference  was  held 
in  conjunction  with  the  37th  Exhibit  of 
Advertising  and  Editorial  Art  &  Design  (see 
page  84).  The  theme  was  "Creativity  in 
Visual  Communications." 

A  separate  luncheon  session  Tuesday  fea- 
tured the  Art  Directors  Awards  ceremony. 
Wednesday  morning's  keynote  address  was 
by  conference  chairman  Paul  R.  Smith, 
president  and  creative  director  of  Calkins  & 
Holden,  New  York.  Said  Mr.  Smith: 

"It  seems  very  interesting  that  the  adver- 
tising business  which  is  supposed  to  be  so 
highly  dependent  on  creativity  and  which 
employs  so  many  high-priced  creative  per- 
sonnel and  whose  competitive  practices 
place  such  a  high  premium  upon  creativity 
should  be  so  laggard  in  its  investigation  of 
this  phenomenon.  We  are  entrusted  with 
the  expenditure  of  $10  billion  every  year 
with  a  gross  commission  of  $1.5  billion  and 
yet  the  best  the  advertising  business  has 
been  able  to  come  up  with  are  some  gen- 
eralities about  the  handling  of  creative  peo- 
ple and  the  technique  of  brainstorming. 
While  better  than  no  technique  at  all  (be- 
cause it  does  produce  ideas  where  none 
existed  before),  brainstorming  is  at  best  an 
empirical  method  with  little  or  no  basic  un- 
derstanding of  the  creative  process  as  it  is 
being  revealed  by  contemporary  scientific 
investigation.  .  .  .  Not  only  has  the  subject 
(of  creativity)  been  woefully  neglected  with 
the  result  that  most  people  don't  know  about 
it,  but  for  some  reason  or  another  most 
people  don't  want  to  know  about  it.  There 
is  resistance  to  knowing  about  it  .  .  ." 

But,  as  the  conference  wore  on,  resistance 
melted  quickly.  To  make  some  of  the  cut- 
and-dried  material  more  palatable,  ADC  in- 
vited humorist-pianist  Victor  Borge  to  talk 
about  "creativity  in  humor,"  and  jazzman 
Eddie  Condon  to  talk  about  "creativity  in 
music." 

During  Tuesday's  awards  luncheon.  ADC 
President  Walter  Grotz,  art  director  of  Mc- 
Cann-Erickson's  Marschalk  &  Pratt  Div., 
presented  14  ADC  medals  and  43  certificates 
of  distinctive  merit.  He  also  introduced  this 
year's  winners  of  the  club's  annual  "Man- 
agement Awards."  Among  this  year's  re- 
cipients and  their  citations: 

Marion  Harper  Jr.,  president  of  McCann- 
Erickson:  ".  .  .  for  inspiration  and  en- 
couragement given  to  the  art  directors  of 
McCann-Erickson  throughout  the  world,  re- 
sulting in  a  consistently  high  standard  of 
visual  excellence  in  advertising  produced  for 
its  clients." 

George  V.  Allen,  director  of  the  U.  S. 
Information  Agency:  ".  .  .  for  outstanding 
efforts  in  presenting  American  culture  and 
traditions   to   the   peoples   of   the  world 


through  USIA  sponsorship  of  traveling  ex- 
hibitions and  its  information  libraries." 

Morse  G.  Dial,  president  of  Union  Car- 
bide Corp.:  ".  .  .  for  the  high  standard  of 
excellence  maintained  in  its  advertising; 
and  for  the  integrated  design  program  con- 
ceived at  UCC  resulting  in  an  outstanding 
example  of  the  use  of  graphic  art  to  estab- 
lish corporate  identity."  Howard  S.  Bunn, 
UCC  executive  vice  president,  accepted  the 
award  in  the  absence  of  Mr.  Dial. 

In  the  sessions  that  took  place  Wednesday 
and  Thursday,  a  host  of  salient  points  were 
made  by  numerous  speakers.  Among  them: 

•  Victor  Borge:  The  role  of  humor  in 
advertising — especially  on  tv — is  not  to 
move  goods  but  to  create  a  climate  of  ac- 
ceptability for  and  friendliness  to  the  spon- 
sor. There  is  too  little  humor  on  tv  these 
days,  and  the  amount  that  exists  is  often  in- 
terrupted by  "those  idiotic  three  minutes 
of  nonsense"  on  behalf  of  a  product  that  is 
little  different  from  another  product.  Too 
often,  an  advertiser  will  lose  the  friendship 
he  has  built  up  through  his  star  "midway 
in  the  commercial." 

•  George  Avakian,  vice  president  of 
World-Pacific  Records,  former  Columbia 
Records  executive  and  jazz  expert:  The  ad- 
vertising-radio-tv  industry  ought  well  to  con- 
sider, for  commercial  purposes,  using  more 
of  the  creative  talents  and  improvisations 
of  the  avant-garde  composer.  He  said  the 
"right  step  in  the  right  direction"  has  al- 


A  DISSENTING  VOICE 

An  unexpected  rebuttal  to  "the  false 
statements  and  unfair  attack"  on 
brainstorming  was  offered  late  Thurs- 
day afternoon  from  the  floor  at  the 
third  Visual  Communications  Confer- 
ence by  Willard  O.  Pleuther,  BBDO 
vice  president  in  charge  of  brainstorm- 
ing and  communications.  Mr.  Pleuther, 
angered  by  the  "unwarranted"  and 
"untrue"  statements  offered  by  art  di- 
rector Saul  Bass  (see  this  page)  asked 
conference  chairman  Paul  R.  Smith 
for  "equal  time."  Mr.  Pleuther  dis- 
missed the  Taylor  (Y ale  U.)  report  on 
brainstorming  cited  by  no  less  than 
eight  speakers  as  "a  fine  piece  of  re- 
search" that  did  not  involve  the  "suc- 
cessful application  of  brainstorming." 
He  said  that  Dr.  Sidney  Parnes  of  the 
U.  of  Buffalo  had  analyzed  the  "Yale 
foursome"  (so  named  because  its  panel 
consisted  of  only  four  members  as 
against  BBDO's  15)  as  inconclusive 
since  that  group  met  for  only  12 
minutes  at  a  time  (as  against  BBDO's 
60-90  minutes)  and  got  the  problem  at 
the  time  of  the  meeting  (as  against 
BBDO's  practice  of  issuing,  in  outline 
form,  the  "problem"  some  24-48  hours 
ahead  of  meeting). 


Page  36 


April  7,  1958 


ready  been  taken  by  NBC-TV  (which  re- 
tained composer  Carlos  Surinach  to  score 
the  theme  for  that  network's  color  peacock 
identification,  CBS-TV  (which  has  used  com- 
posers David  Diamond  for  See  It  Now  and 
Norman  Delia  Joio  for  Air  Power  and 
Seven  Lively  Arts)  and  Robert  Saudek 
Assoc.  (which  six  years  ago  had  "modernist" 
Henry  Cowell  score  the  "Sun  Theme"  for 
Omnibus). 

•  Saul  Bass,  motion  picture  and  adver- 
tising designer  and  art  consultant:  As  uni- 
formity is  achieved  by  the  technical  society 
and  business  community,  efficiency  increases, 
creativity  decreases.  Mr.  Bass  said,  the 
concept  of  the  repetitive  advertisement  is 
vital  to  our  mass  production-mass  economy 
system  but,  he  asked,  "at  what  price?"  He 
declared  that  industry,  particularly  many 
blue-chip  advertisers  such  as  AT&T  and 
General  Foods  Corp.,  is  realizing  that  there 
is  more  to  corporate  success  than  profits  and 
is  sending  its  executives  back  to  college 
to  study  the  classics  and  the  humanities. 
He  dwelt  on  brainstorming,  said  that  the 
BBDO-conceived  science  of  Groupthink 
(see  In  Review,  page  14)  "inhibits  creative 
thinking  .  .  .  restrains  the  freedom  of  open 
criticism  and  non-conformity  .  .  .  makes 
individuals  pursue  an  identical  train  of 
thought."  Basing  his  opinions  on  a  thor- 
ough investigation  of  brainstorming  by  Yale 
U.'s  Dr.  Donald  W.  Taylor,  Mr.  Bass  said 
that  this  development  can  "only  be  useful 
in  giving  birth  to  gadgets  or  their  visual  or 
verbal  equivalents.  Gimmicks,  gadgets  and 
twists  are,  of  course,  invaluable  but  we 
must  recognize  that  they  also  are  quite  super- 
ficial. At  a  time  when  the  superficial  has 
manifest  value,  it  is  not  surprising  that  a 
systematic  approach  should  arrive  for  its 
perpetuation.  By  implication,  brainstorm- 
ing obscures  and  confuses  the  real  problem, 
which  is  that  creativity — like  freedom — is  in- 
divisible. Creativity  is  a  total  process.  It 
cannot  be  isolated  in  the  experience  of  in- 
dividuals and  turned  on  and  off  like  a  faucet 
every  Thursday  afternoon."  Mr.  Bass  noted, 
"We  have  had  several  years  of  togetherness 
sponsored  by  McCall  Corp.  I  would  like  to 
propose  a  few  years  of  aloneness'." 

•  Dr.  M.  F.  Agha,  consultant,  art  director 
and  designer:  Advertising  is  not  an  art  in 
the  purest  of  senses;  it  is  a  conception  of  art 
— "creativity  within  a  rigid  framework  of 
established  forms,  canons  and  formulas  with 
a  great  body  of  precedent  as  a  base."  It  is 
hard  to  be  "original"  in  advertising,  Dr. 
Agha  pointed  out,  citing  that  the  best  of  ads 
are  usually  the  product  of  two  or  three  or 
more  contributors,  "with  dozens  of  bystand- 
ers, calling  various  precedents  to  the  team's 
attention  and  otherwise  trying  to  get  into 
the  act."  He  concluded:  "Under  these  often 
trying  circumstances  the  creative  originality 
in  advertising  becomes  a  matter  of  knowing 
everything  that  was  done  before,  and  crib- 
bing only  from  the  least  known  examples." 

Of  particular  interest  to  the  representa- 
tives of  the  advertising  agency  field  was  a 
lengthy  presentation  on  creativity  in  market- 
ing today,  delivered  by  Remus  A.  Harris, 
new  products  manager  of  Colgate-Palmolive 
Co.'s  toilet  articles   division.   Mr.  Harris 

Broadcasting 


minced  few  words,  charged  that  the  coun- 
try was  suffering  from  "a  hangover  of  pro- 
duction-minded thinking  in  a  total  market- 
ing economy."  Specifically,  Mr.  Harris  felt 
that  management  today  tries  to  sell  what  it 
can  make,  rather  than  make  what  it  can 
sell.  "No  one  can  sell  what  no  one  will  buy," 
he  declared,  citing  the  current  auto  lag  in 
Detroit  as  a  case  in  point.  For  three  years 
up  to  1958,  he  maintained,  "American  con- 
sumers had  paid  the  bill  for  the  cars  .  .  . 
they  were  statistically  and  financially  ready 
to  buy.  But  when  the  public  saw  the  designs 
offered  by  Detroit,  it  stopped,  looked  again 
and  decided  to  wait.  Result:  Automobile  in- 
ventories backing  up,  production  cut  and  a 
rush  to  get  the  1959  models  out  early." 


He  said  that  America  "has  changed  from 
a  sales  economy  to  a  purchase  economy; 
people  do  not  want  to  be  sold,  people  want 
to  buy,  [as]  witness  the  success  of  the  super- 
market and  its  self-service  principles  and 
the  decline  of  the  local  grocery  store.  .  .  ." 
"When  women  help  themselves  their  pur- 
chases are  usually  larger  than  anticipated, 
particularly  when  merchandise  is  scientif- 
ically arranged.  .  .  ." 

The  challenge:  "We  must  be  creative  mar- 
keters ...  we  must  be  creatively  marketing- 
minded,  and  that  means  consumer-oriented 
and  consumer-minded.  No  longer  caveat 
emptor  but  caveat  mercator." 

The  suggestion:  '"More  emphasis  on  brand 
development  for  brand  marketing  depart- 


ments such  as  exist  at  Procter  &  Gamble 
and  General  Foods,  who  know  that  "the 
consumer  is  boss.  They  know  it  is  their 
first  job  to  find  out  what  consumers  need 
and  want  in  their  products  .  .  .  and  then 
produce  brands  that  will  meet  these  needs 
and  desires." 

The  most  unusual  "speech"  of  the  entire 
session  was  played,  not  read.  Guitarist  Eddie 
Condon  was  joined  by  trumpeter  Rex  Stew- 
art, drummer  George  Wettling,  pianist  Eddie 
Schroeder  and  other  musicians,  in  a  demon- 
stration of  creative  improvisation.  Their 
rendition  of  "Muskrat  Ramble"  and  other 
Dixieland  pieces  left  little  doubt  that  pure 
jazz  isn't  pure;  it's  the  "living  end"  of 
creativity. 


SIX 

VOICES 
AND  A 
GUITAR 


PAUL  SMITH,  president,  Calkins  & 
H  olden: 

"Creativity  has  been  so  neglect- 
ed that  most  people  don't  know 
about  it  .  .  .  and  most  people 
don't  want  to  know  about  it." 


VICTOR  BORGE,  humorist-pianist:        GEORGE  AVAKIAN,  vice  president, 

World-Pacific  Records: 

"Too  often,  an   advertiser  will  "Advertising    should    use  more 

lose  the  friendship  he  has  built  of  the  creative  talents  and  im- 

up  through  his  star  midway  in  provisations  of  the  avant-garde 

the  commercial."  composer." 


M.  F.  AGHA,  consultant,  art  direc- 
tor and  designer: 

"Advertising  becomes  a  matter 
of  knowing  everything  that  was 
done  before  and  cribbing  only 
from  the  least  known  examples." 

Broadcasting 


SAUL  BASS,  movie-advertising  de- 
signer and  art  consultant: 

"We  have  had  several  years  of 

'McCall's'  Togetherness.  I  would 

like  to  propose  a  few  years  of 

'Aloneness'." 


REMUS  A.  HARRIS,  Colgate-Palm- 
olive toilet  aritcles  division: 

"America  has  changed  from  a 

sales   economy  to   a  purchase 

economy:  People  do  not  want 

to  be  sold— they  want  to  buy." 


EDDIE  CONDON,  guitarist: 


April  7,  1958 


Page  37 


ADVERTISERS  8  AGENCIES  continued 


BUSINESS  BRIEFL 

FLIGHT  PLAN  •  KLM  Royal  Dutch  Air- 
lines, N.  Y.,  last  week  launched  extensive 
advertising  campaign,  to  include  use  of  spot 
radio  in  eight  major  market  cities — New 
York,  Philadelphia,  Washington,  Miami, 
Houston,  Chicago,  Los  Angeles  and  San 
Francisco.  Three  drives  are  planned,  each 
running  for  five  weeks,  on  stations  with 
"quality  audience."  Agency:  Erwin  Wasey, 
Ruthrauff  &  Ryan.  N.  Y. 

TAFFY  PULL  •  Gold  Medal  Candy  Corp. 
(Bonomo's  Turkish  taffy).  Brooklyn,  N.  Y., 
placing  four  week  tv  campaign  in  major 
eastern  and  midwestern  markets  effective 
this  Saturday  (April  12).  Campaign,  geared 
for  children's  programs,  is  essentially  con- 
test calling  for  identification  of  famous 
persons.  Emil  Mogul  Co.,  N.  Y.,  is  agency. 

DESSERT  TIME  •  Parti-Day  Inc.  (marketer 
for  dessert  toppings).  Oak  Park,  111.,  through 
D'Arcy  Adv.,  Chicago,  to  use  tv  spots  (60-, 
20-  and  10-second  ID's)  initially  in  Chicago 
on  test  basis,  expanding  to  other  markets 
starting  in  May. 

NEW  PRODUCT  DRIVE  •  Purex  Corp., 
South  Gate,  Calif.,  has  started  an  introduc- 
tory campaign  for  Bat  Guano,  plant  food 
whose  distribution  Purex  is  handling  in 
Southern  California,  using  radio,  tv  and 
newspapers.  Potts-Ray,  Los  Angeles,  is 
agency.  As  larger  shipments  are  available, 
distribution  and  advertising  will  be  extended 
throughout  the  West  and  eastward  until  full 
national  coverage  has  been  obtained. 

GOLF  DATE  •  Miller  Brewing  Co.,  Mil- 
waukee, through  Mathisson  &  Assoc.,  Mil- 
waukee, has  signed  to  sponsor  one-half  of 
ABC-TV's  All-Star  Golf  Tournament  when 
it  returns  to  air  next  October.  Matches  for 
next  season  will  be  filmed  starting  tomorrow 
(Tues.)  in  Miami,  network  announced.  Mil- 
ler had  same  sponsorship  agreement  during 
present  season. 

NEW  WAFER  •  King  Kone  Corp.  (Old 
London  line  of  Melba  products  and  other 
snacks),  N.  Y.,  is  introducing  new  wafer 
product,  Pizza-Rino,  this  week  with  spot 
schedule  in  New  York,  Philadelphia,  Colum- 
bus and  Cleveland.  Spots  should  be  on  air 
in  most  or  all  markets  by  April  21  for 
initial  six-week  run.  Station  lineup  as  of 
last  week:  WPIX  (TV)  and  WCBS-TV  New 
York,  KYW-TV  Cleveland,  WBNS-TV  Co- 
lumbus and  Philadelphia  stations  to  be  de- 
termined. As  many  as  30  spots  weekly  will 
be  used.  National  distribution  is  expected 
by  Sept.  1  for  product  that  is  distributed 
through  chains  and  independent  grocery 
stores.  Richard  K.  Manoff  Inc.,  N.  Y.,  is 
agency. 

DDttE  DELUGE  •  Dixie  Cup  division 
(Dixie  Cup  home  dispensers,  refill  packages, 
etc.)  of  American  Can  Co.,  Easton,  Pa.,  has 
ordered  saturation  campaign  on  NBC-TV 
calling  for  sponsorship  of  quarter-hour  seg- 

Page  38    •    April  7,  1958 


l#       WHO'S  BUYING  WHAT,  WHERE 

ments  of  each  of  network's  1 1  daytime  pro- 
grams as  well  as  participations  in  Today  and 
The  Jack  Paar  Show.  Campaign  will  run 
for  one  month  beginning  April  17.  Hicks 
&  Greist,  N.  Y.,  is  agency. 

GROUCHO  SPONSORS  •  Toni  Co., 
through  Tatham-Laird  Inc.,  Chicago,  has 
renewed  Groucho  Marx's  You  Bet  Your  Life 
for  fall  on  NBC-TV  in  new  time  period, 
Thurs.,  10-10:30  p.m.  EST,  effective  late 
September  or  early  October.  Program  will 
replace  Rosemary  Clooney  Lux  Show  in 
that  segment,  with  Lever  Bros,  (sponsor  of 
latter)  assuming  other  half  of  Life  dropped 
by  DeSoto  (through  BBDO). 

Pabst-Pepsi  Merger 
Is  Talked  by  Pabst 

Speculation  that  talks  may  be  reopened 
looking  toward  a  possible  "merger  or  con- 
solidation" of  Pabst  Brewing  Co.  with  Pepsi- 
Cola  or  perhaps  with  other  companies  was 
revived  last  week. 

Conjecture  arose  after  Pabst's  manage- 
ment slate,  headed  by  Harris  Perlstein, 
chairman  and  president,  won  a  bitter  proxy 
fight  over  a  stockholder  committee  Thursday- 
After  the  battle  John  Toigo,  who  resigned 
as  vice  president  and  marketing  director  of 
Joseph  Schlitz  Brewing  Co.  to  seek  the 
Pabst  presidency,  reported  he  would  con- 
tinue working  for  the  Pabst-Spaeth  stock- 
holder group. 

Mr.  Toigo  plans  to  remain  in  the  group's 
employ  at  a  maximum  $50,000  annual 
salary  and  to  research  Pabst  merchandising 
problems.  He  resigned  his  reported  $100,- 
000-per-year  post  at  Schlitz  after  a  two-year 
tenure. 

Throughout  the  stockholders'  meetings, 
Mr.  Perlstein  reiterated  he  favored  merging 
with  Pepsi-Cola  "if  it  would  help  Pabst." 
He  added  that  if  management  won,  explora- 
tory talks  may  be  renewed  with  Pepsi-Cola 
or  other  firms,  with  a  view  to  a  possible 
merger  or  "straight-out  acquisition."  He 
noted  previous  discussions  with  Pepsi  had 
bogged  down  because  of  the  proxy  issue 
[Advertisers  &  Agencies,  March  24]. 

Between  them,  Pabst  and  Pepsi-Cola 
probably  spent  $15-20  million  in  advertising 
last  year,  with  both  clients  heavy  in  tele- 
vision. (Pepsi  allocated  over  $3  million  to 
spot  and  Pabst  equal  amounts  of  about  $1.5 
million  each  for  spot  and  network  in  tv.) 

Final  tally  of  the  proxy  fight,  announced 
Thursday,  showed  the  Perlstein  management 
group  with  2,266,298  shares  (55.1%)  and 
1,759,399  (or  42.78%)  for  the  insurgent 
slate  headed  by  David  Pabst  and  Carl  J. 
Spaeth.  A  total  of  4,028,693  of  4,112,377 
shares  outstanding  were  voted.  After  the  re- 
sults, Mr.  Perlstein  said  he  would  remain  as 
president  "for  the  time  being." 

Mr.  Spaeth  warned  that  Pabst  should 


adopt  "creative  merchandising  methods"  lest 
it  continue  to  drop  farther  behind  its  com- 
petitors. One  of  the  charges  voiced  by  the 
rebel  group  was  that  present  Pabst  manage- 
ment has  "frittered  away"  advertising  monies 
on  televised  fights  and  that  total  1956  ex- 
penditures represented  $1.99  a  barrel,  "the 
highest  in  the  industry." 

During  the  proxy  hearing  Mr.  Toigo  de- 
scribed Pabst's  problems  as  essentially  those 
of  "marketing,  sales,  merchandising,  adver- 
tising and  promotion." 

Kudner  Shifts  Continue; 
Newman,  Millard  Leave 

The  second  realignment  of  the  executive 
staff  at  Kudner  Adv.,  New  York,  in  two 
months  was  announced  last  week  following 
the  resignation  of  two  key  agency  executives 
— Paul  E.  Newman,  executive  vice  presi- 
dent, and  J.  W.  Millard,  a  vice  president 
and  secretary. 

Both  Messrs.  Newman  and  Millard  were 
long-time  executives  on  the  General  Motors 
Corp.  account,  the  large  portion  of  which 
has  been  withdrawn  from  Kudner.  Last 
December  the  Buick  Div.  of  General  Motors 
(estimated  billing:  $23  million),  announced 
the  termination  of  its  22-year  association 
with  Kudner  and  two  weeks  ago  GM's 
Frigidaire  and  GMC  Truck  &  Coach  divi- 
sions (estimated  billing:  $9  million)  with- 
drew their  business  from  the  agency  [Ad- 
vertisers &  Agencies,  March  31]. 

No  reasons  were  specified  for  the  resigna- 
tions of  Messrs.  Newman  and  Millard. 

At  the  same  time,  C.  M.  Rohrabaugh, 
president  of  Kudner,  announced  changes  in 
the  board  of  directors  and  the  executive 
committee  "in  order  to  strengthen  the 
agency's  operation."  New  directors  are 
Robert  W.  Bode,  Andrew  G.  Diddel,  Charles 
W.  Doughtie,  Donald  Gibbs,  Robert  Mur- 
ray Haig,  William  A.  MacDonough,  Rodger 
S.  Harrison  and  Charles  A.  Holcomb.  They 
will  serve  with  other  board  members  includ- 
ing Mr.  Rohrabaugh,  Charles  R.  Hook  Jr., 
William  J.  Griffin  Jr.,  Amedee  J.  Cole  and 
John  H.  Sheldon. 

New  members  of  the  executive  commit- 
tee are  James  F.  Black,  Mr.  MacDonough 
and  Mr.  Holcomb.  Carl  Phares  Jr.  was 
elected  secretary  of  the  agency. 

Vincent  F.  Aiello,  copy  chief,  has  asked 
to  be  relieved  of  his  responsibilities  as  a 
director  and  a  member  of  the  executive  com- 
mittee, but  will  continue  as  copy  chief. 

Compton,  CN&P  in  Pact 

Compton  Advertising  Inc.  has  announced 
an  affiliation  agreement  with  Carvel  Nelson 
&  Powell  Adv.  Agency,  Portland,  Ore. 
Compton  accounts  will  get  regional  serv- 
icing in  the  Pacific  Northwest  from  CN&P. 
Compton,  with  offices  in  New  York,  Chi- 
cago, Milwaukee,  Los  Angeles  and  San 
Francisco,  will  provide  CN&P  with  service 
in  consumer  and  industrial  marketing,  mer- 
chandising, media  research  and  creative  ad- 
vertising. While  details  are  being  completed 
CN&P  will  maintain  its  name  and  opera- 
tional procedures  in  Portland  and  will  con- 
tinue to  function  as  a  fully-staffed  agency 
for  local  clients. 

Broadcasting 


they  love  us  in  Boston 
they  love  us  in  Atlanta 

they  love  us  in  Birmingham 
they  love  us  in  Milwaukee 

they  love  us  in  Phoenix 
they  love  us  in  SanDiego 


T&  Ik  %  Awi 


San  Francisco  will  love 


Research  reveals  remarkable  market  variations. 
Bartell  Family  Radio  creates  exciting  program- 
ing based  upon  local  predilections,  customs, 
tastes.  Golden  Gate  people  will  love  this  radio 
because  it  is  uniquely  San  Francisco. 

ScmMe  /t...  cutd$e£e/t/ 


1260  snn  FRnncisco 

l 


[rarfeij 

1—1090  In  lOJIOnssI 


□EG  I  Irryftaf 


AMERICA'S  FIRST  RADIO  FAMILY  SERVING  10  MILLION  BUYERS 

Sold  Nationally  by  ADAM  YOUNG,  Inc.  for  VVOKY  The  KATZ  Agency 


Broadcasting 


April  7,  1958    •    Page  39 


Take  Danny  Thomas.  He  has  been  a  funny  fellow  for  a  long  time. 
But  it  wasn't  until  he  appeared  on  the  CBS  Television  Network 
that  a  nationwide  audience  laughed  him  into  the  Top  Ten  — where 
he  has  been  ever  since. 

Is  he  funnier  than  he  used  to  be?  Perhaps.  For  nothing  stimulates 
a  performer  like  applause.  And  programs  in  almost  every  category 
get  the  most  applause  on  the  CBS  Television  Network. 

Take  "Gunsmoke,"  television's  highest  rated  Western. 

Take  "G.  E.  Theater,"  television's  highest  rated  weekly  drama. 

Take  "Alfred  Hitchcock  Presents,"  television's  highest  rated  mystery. 

Take  "I've  Got  a  Secret"  television's  highest  rated  quiz  show. 

Take  the  four  "Lucille  Ball-Desi  Arnaz  Shows"  television's  highest 
rated  "special"  broadcasts  this  season. 

And  take  the  average  program  on  the  network's  schedule. 

This  schedule  has  consistently  won  television's  largest  average 
nighttime  audience  in  the  65  consecutive  Nielsen  Reports  issued 
between  July  1955  and  now.* 

Since  success,  like  laughter,  is  contagious,  advertisers  have 
discovered  that  good  products,  like  good  programs,  do  better  on  . . . 


THE  CBS  TELEVISION  NETWORK 


ADVERTISERS  8  AGENCIES  continued 

TV  AD  ACCEPTANCE  IN  FUND  STUDY 

•  Taste  standards,  BMI-ASCAP  feud  also  on  'tentative'  list 

•  Already  under  scrutiny:  FCC-government,  toll  tv,  ratings 


How  far  has  The  Fund  for  the  Republic 
gone  in  its  planned  "study"  of  the  televi- 
sion medium  since  it  was  announced  last 
December  [Government,  Dec.  23,  1957]? 

The  answer:  the  fund  has  mapped  out  a 
broad  and  general  area  of  inquiry.  Accord- 
ing to  current  plans,  the  fund  expects  to 
cover  several  aspects  of  television,  including 
a  consideration  that  it  review  "television's 
standards  for  acceptable  advertising,  with  a 
special  inquiry  into  the  new  subliminal  type 
of  advertising." 

In  addition  to  advertising  acceptance  on 
tv,  the  fund  would  concern  itself  with  broad- 
caster use  of  musical  composition  and  most 
likely  touch  on  the  BMI-ASCAP  situation. 

The  fund  already  has  embarked  in  three 
areas:  the  governmental  study  (particular 
reference  to  FCC  policies);  "an  objective 
study  of  the  problems  presented  by  proposals 
for  toll  television,"  and  an  examination  of 
audience  rating  systems. 

The  advertising  acceptance  study  is  one 
of  five  areas  still  being  considered  but  not 
yet  entered.  The  other  four  include:  (1) 
an  analysis  of  how  the  mass  media  are 
"interrelated,"  (2)  a  study  of  broadcasters 
and  a  survey  of  the  "structure  of  television," 
(3)  an  inquiry  into  the  controversy  over 
the  use  by  broadcasters  of  musical  composi- 
tions and  other  creative  works  (presumably 
the  BMI-ASCAP  feud)  and  (4)  a  study  of 
the  "interpretations  of  'good  taste'  and  the 
effects  upon  television  programs  of  'the  re- 
quirements of  national  security.'  " 

The  mass  media  project  (primarily  tele- 
vision) already  has  a  tentative  budget — 
about  $240,000  for  this  year.  (The  fund's 
current  plans  and  allocation  can  be  com- 
pared to  the  FCC's  Network  Study  Staff 
that  spent  two  years  and  $221,000  in  in- 
vestigating television  network  activities.) 

The  fund  is  an  independent  non-profit 
institution  set  up  originally  with  Ford 
Foundation  millions.  It  was  established  in 
1952  with  grants  totaling  $15  million.  As 
of  June  30,  1957,  the  fund  had  spent  a 
total  of  $8.5  million  in  various  projects 
centering  on  civil  liberties  and  freedoms. 

Here  is  the  history  of  the  tv  study:  Nearly 
a  year  ago,  the  fund's  board  of  directors 
decided  to  "concentrate  on  a  searching 
examination  of  the  questions  facing  Amer- 
icans in  preserving  a  free  society  under  20th 
Century  conditions."  Basic  issues  of  free- 
dom and  justice  now  involve  more  than 
traditional  issues  as  formed  in  the  18th 
Century,  the  board  determined,  and  thus 
last  June  announced  it  would  go  into  a 
number  of  questions.  Among  these  are 
some  institutions  which  did  not  exist  at  the 
time  of  the  Bill  of  Rights:  "the  modern 
corporation,  the  labor  union,  the  media  of 
mass  communications,  the  organized  polit- 
ical party." 

It  did  not  take  long  for  the  fund's  Com- 
mittee of  Consultants  on  the  Basic  Issues 
to  find  that  in  the  mass  communication  field, 
television  wields  tremendous  power  and 
influence.  Robert  M.  Hutchins,  the  fund's 


president,  said  as  much  when  he  noted  last 
December  that  "surveys  have  shown  that 
people  spend  more  time  with  television  than 
with  magazines,  newspapers  and  radio  com- 
bined. 

"The  latest  estimates  indicate  that  more 
than  41  million  American  homes  have  tele- 
vision sets  and  these  sets  are  in  operation 
several  hours  a  day.  It  has  become  in- 
creasingly clear  that  television  is  having  a 
tremendous  impact  on  our  society." 

The  first  phase  of  the  inquiry — that  of 
government  and  the  FCC — was  described 
formally  as  "a  study  of  the  application  of 
the  First  Amendment's  guarantees  of  free 
speech  to  the  medium  of  television  and  an 
analysis  of  the  role  of  the  FCC  as  a 
regulatory  body  in  this  field."  This  phase, 
though  underway,  has  a  long  way  to  go. 

But  already  well  on  its  way  is  an  inquiry 
into  the  toll  tv  vs.  free  tv  controversy.  An 
independent  survey  of  the  field  is  being  con- 
ducted for  the  fund  by  Robert  W.  Horton, 
a  writer  associated  with  the  fund  (formerly 
director  of  the  National  Defense  Advisory 
Commission  and  a  former  Scripps-Howard 
columnist  in  Washington  and  at  one  time 
a  news  commentator  with  CBS) . 

The  fund  has  people  at  work  sifting  and 
studying  the  voluminous  material  on  the 
governmental  phase  (and  with  the  current 
hearings  in  Congress  and  at  the  FCC,  the 
material  is  coming  in  at  a  faster  pace  than 
it  can  be  digested) — a  "tremendously  com- 


plex field,"  a  fund  executive  explains. 

In  addition  to  having  assigned  a  survey 
on  toll  tv,  the  fund  is  looking  over  the 
problem  of  audience  ratings.  And,  the 
fund,  it  is  learned,  has  been  making  round- 
robin  calls  on  network  executives  and  the 
network's  top  news  directors,  gathering  in- 
formation and  leads  for  the  inquiry. 

Eric  F.  Goldman,  Princeton  U.  professor 
and  Bancroft  prize  winner,  has  special  re- 
sponsibility for  the  mass  media  study.  Prof. 
Goldman  also  is  a  member  of  the  consulting 
committee  which  recommended  the  project. 
Three  members  of  the  fund's  board  of 
directors  act  as  liason  directors  and  Frank 
K.  Kelly,  a  vice  president  with  the  fund, 
is  staff  director  for  the  project. 

P&G  Staying  With  'Loretta' 

Procter  &  Gamble  has  signed  a  new  con- 
tract with  Loretta  Young  for  1958-59  season 
following  expiration  of  a  five-year  NBC  pact 
for  the  Loretta  Young  Show.  Production  of 
the  new  series  starts  in  July.  Miss  Young 
will  be  hostess  on  all  shows,  starring  in  some 
herself,  and  presenting  18  with  guest  stars. 
Negotiations  with  NBC  are  now  in  progress 
for  syndication  of  films  broadcast  over  the 
past  five  years. 

Blauhut  Heads  Parkson  Tv-Radio 

Don  Blauhut  will  represent  Parkson  Adv. 
in  the  supervision  of  all  network  shows  of 
its  client.  Pharmaceuticals  Inc.  and  that 
firm's  J.  B.  Williams  Co.,  both  of  New 
York.  Mr.  Blauhut,  associate  television  and 
radio  director  at  Parkson,  becomes  director 
of  tv  and  radio,  Ted  Bergmann,  Parkson's 
president,  announced  last  week. 


COLOR 

The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

CBS-TV 

April  8,  15  (9:30-10  p.m.)  Red  Skelton 
Show,  S.  C.  Johnson  &  Son  through 
Foote,  Cone  &  Belding  and  Pet  Milk 
through  Gardner  Adv. 

NBC-TV 

April  7-11,  14-16  (3-4  p.m.)  NBC 
Matinee  Theatre,  participating  sponsors. 

April  7,  14  (7:30-8  p.m.)  The  Price  Is 
Right,  Speidel  through  Norman,  Craig 
&  Kummel  and  RCA  Victor  through 
Kenyon  &  Eckhardt. 
April  8  (8-9  p.m.)  George  Gobel  Show, 
RCA-Whirlpool  through  Kenyon  &  Eck- 
hardt and  Liggett  &  Myers  through  Mc- 
Cann-Erickson. 

April  9  (9-10  p.m.)  Swing  Into  Spring, 
Texaco  through  Cunningham  &  Walsh. 
April  10  (7:30-8  p.m.)  Tic  Tac  Dough, 
Warner-Lambert  through  Lennen  & 
Newell  and  RCA  Victor  through  Kenyon 
&  Eckhardt. 


(VST  I  N  G 

April  10   (10-10:30  p.m.)   Lux  Show 
starring  Rosemary  Clooney,  Lever  Bros, 
through  J.  Walter  Thompson  Co. 
April  12  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 

April   12    (10:30-11   p.m.)    Your  Hit 
Parade,  Toni  through  North  and  Ameri- 
can Tobacco  Co.  through  BBDO. 
April    13    (7-7:30   p.m.)    My  Friend 
Flicka,  sustaining. 

April  13  (8-9  p.m.)  Steve  Allen  Show, 
S.  C.  Johnson  &  Son  through  Needham, 
Louis  &  Brorby,  U.  S.  Time  Corp. 
through  Peck  Adv.  and  Greyhound 
through  Grey  Adv. 

April  13  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

April  15  (8-9  p.m.)  Eddie  Fisher  Show, 
RCA-Whirlpool  through  Kenyon  &  Eck- 
hardt and  Liggett  &  Myers  through  Mc- 
Cann-Erickson. 

April  15  (9-10  p.m.)  Jerry  Lewis  Show, 
Oldsmobile  through  D.  P.  Brother. 

April  16  (9-10  p.m.)  Kraft  Television 
Theatre,  Kraft  Foods  Co.  through  .1. 
Walter  Thompson  Co. 


Page  42    •    April  7,  1958 


Broadcasting 


Chuck  Bergeson 

Genial  Host  of  WJBK-TV's 

"Ladies'  Day" 

On  the  air  continuously  for  over  8  years  and  the  only  show  of  its  kind 
in  Detroit,  Chuck  Bergeson's  "Ladies'  Day" 
(Monday  thru  Friday,  9:30-10  A.M.)  is  a  consistent  daytime  favorite 
in  the  1,900,000  TV  homes  served  by  WJBK-TV. 
Celebrities  ask  to  appear  on  "Ladies'  Day,"  and  women's  clubs 
book  months  in  advance  to  join  the  fun  in  person.  More  than 
200,000  women  have  participated  in  the  studio  audiences  during 
the  program's  2,080  consecutive  telecasts  since  1950. 


One  in  a  series  of  local  personalities  and  features, 
complementing  the  fine  CBS  program  lineup,  that  make 
WJBK-TV  a  vital  force  in  Detroit. 

WJBK-TV 


CHANNEL 


100,000  watts,  1,057- ft.  tower     •     Basic  CBS 
Full  color  facilities 


Represented  by  THE  KATZ  AGENCY,  INC. 


ORER  NATIONAL  SALES  OFFICES:  625  Madison,  New  York  22,  N.  Y.;  230  N.  Michigan,  Chicago  1,  III.;  1 1 1  Sutter,  San  Francisco,  Cc 


ADVERTISERS  8  AGENCIES  continued 


BIG  STAKES  RIDE  RUBINSTEIN  TEST 

•  Cosmetic  maker  may  renew  tv's  Caesar-Coca  team  after  trial 

•  Company's  media  history  explains  coolness  to  spot  tv,  print 


On  Sept.  29,  1957 — 24  hours  after  her 
advertising  agency,  Ogilvy,  Benson  & 
Mather,  first  presented  the  idea  of  sponsor- 
ing comic  Sid  Caesar  and  his  troupe — the 
Princess  Artchil  Gourielli-Tchkonia  met 
with  several  ABC-TV  executives  in  her 
plush,  26-room  Park  Avenue  triplex  to  sign 
a  forceful  "Helena  Rubinstein"  to  the  con- 
tract that  would  wed  her  multi-million-dol- 
lar, world-wide  cosmetics  empire  to  net- 
work television  for  a  "try-out"  of  18  weeks. 

This  "test" — and  Rubinstein  officials  re- 
gard it  as  just  that — is  to  end  officially  May 
25  and  by  then  will  have  cost  the  advertiser 
an  estimated  $1.75  million.  Present  indica- 
tions point  to  possible  renewal  of  Sid 
Caesar  Invites  You  (ABC-TV,  Sun.,  9-9:30 
p.m.)  with  speculation  centering  on  whether 
the  show  might  be  enlarged  to  60  minutes 
with  Rubinstein  picking  up  50%  of  the  tab. 
Ratings  over  the  past  two  months  have 
been  fluctuating  from  very  high  to  very 
low — the  latter  the  night  of  March  2  when 
Bob  Hope  was  pitted  against  Caesar,  with 
Hope  scoring  33  and  Caesar  9.  But  "we 
don't  go  by  ratings,"  says  a  Rubinstein  ad- 
vertising official.  "We're  only  interested  to 
see  whether  the  goods  move."  Apparently 
they  are  moving. 

The  Rubinstein-Caesar-Coca  announce- 
ment came  as  somewhat  of  a  surprise  to 
the  broadcast  industry,  although  it  was  no 
secret  that  Mr.  Caesar  and  Miss  Coca  had 
been  talking  reconciliation  terms  since  early 
last  summer.  The  industry's  surprise  was 
not  unjustified:  Rubinstein,  ranking  eighth 
among  those  cosmetics  firms  which  bare 
their  corporate  earnings,  had  tried  tv  for 
an  11-month  period  during  1955-56,  spent 
$750,000  in  fiscal  1956  in  34  markets  and 
then  dropped  tv  to  return  to  print. 

What  made  Rubinstein  change  its  cor- 
porate mind  and  return  to  tv?  The  reasons 
are  numerous  and  complex,  even  though 
an  ABC-TV  executive  sums  up  the  situa- 
tion as  follows:  "It  was  simply  a  marriage 
of  simple  economics  and  necessity  con- 
ducted by  a  man  who  knows  his  show  busi- 
ness." The  man:  Oliver  Treyz,  ABC-TV 
president. 

Mr.  Treyz  is  only  part  of  the  story.  The 
rest  can  be  found  in  a  look  at  Rubinstein's 
corporate  standing  in  the  cosmetics  industry. 
Founded  in  1902  in  Melbourne,  Australia, 
by  the  Polish-born,  self-taught  beautician, 
then  31,  the  Rubinstein  empire  began  to 
grow  in  1908  when  Miss  Rubinstein  (leaving 
the  Australian  salon  in  the  care  of  her  sis- 
ters, Ceska  and  Manka)  opened  a  20-room 
"Maison  de  Beaute"  in  London  and  began 
catering  to  the  aristocracy.  In  1912,  she 
took  her  business  to  Paris  and  in  1915  to 
New  York.  Meanwhile  she  developed  many 
"firsts"  in  skin  treatments,  the  upshot  being 
that  for  the  next  20  years  Rubinstein  had 
a  virtual  monopoly  in  the  beauty-prepara- 
tion field.  At  this  time,  the  name  Revlon 
first  cropped  up  as  a  potential  rival  with  a 


new  opaque  nail  polish;  Elizabeth  Arden 
likewise  began  to  appeal  to  those  who  could 
afford  beauty  treatments.  But  it  wasn't  until 
the  age  of  television  that  Rubinstein  realized 
it  was  being  passed — in  the  retail  end  of 
the  business — by  sleeker  and  harder-selling 
competitors  such  as  Avon  (door-to-door  dis- 
tribution only),  Chesebrough-Pond's,  Helene 
Curtis  Industries,  Max  Factor,  Toni,  Shul- 
ton,  Coty,  and,  of  course,  Revlon. 

At  the  time  Rubinstein  first  tried  spot 
tv,  its  No.  1  competitor  was  Revlon.  It  still 
is.  Where  Rubinstein  had  spot,  Revlon  had 
network  and  therein  lies  the  crux  to  this 
tale.  Explains  Sara  Fox,  Rubinstein  adver- 
tising director:  "We  could  introduce  a  new 
product  only  to  find  that  one  of  our  net- 
work-using competitors  likewise  would  come 
out  with  a  similar  product.  The  upshot  was 
that  they  had  the  national  audience  in  one 
fell  swoop  and  we  didn't."  Miss  Fox  says 
"it  isn't  polite"  to  cite  specifics,  but  beauty 
fashion  industry  observers  can  cite  numer- 
ous instances  of  the  Rubinstein  vs.  Revlon 


battle;  Rubinstein  in  the  early  fifties  mar- 
keted Deep  Cleanser,  a  liquid  skin  cleanser, 
using  print  through  the  years;  subsequently, 
on  tv,  Revlon  introduced  Clean  'n  Clear.  To 
make  matters  worse,  Toni  Div.  of  Gillette 
Co.,  another  tv  network  user,  introduced 
its  Deep  Magic  liquid  skin  cleanser.  (Now, 
armed  with  a  network  show  of  its  own, 
Rubinstein  reassuredly  has  marketed  Dew- 
Kissed  lipstick,  a  moisture-laden  brand, 
beating  out  Revlon  with  its  Lustrous  Lip- 
stick. The  battle  right  now  is  50-50.) 

What  bothered  Rubinstein  more  than  the 
fact  that  its  rivals  had  money  to  spend  in 
network  was  that  spot  tv  wasn't  living  up 
to  all  it  claimed  it  could  do  for  cosmetics. 
Explains  Larry  Wechsler,  Rubinstein  adver- 
tising manager:  "We've  built  our  business 
on  demonstration  and  we  want  to  demon- 
strate on  tv.  But  you  can't  do  a  thorough 
job  in  20  seconds."  He  referred  to  the  pau- 
city of  one-minute  spots  in  Class  A  time. 
"The  stations  told  us  that  if  we  wanted 
prime  evening  time,  we'd  have  to  settle  for 
the  short  spots — or  nothing  at  all."  So 
Rubinstein  got  out  of  tv. 

And  when  it  learned  the  hard  way  that 
it  doesn't  pay  to  introduce  new  products  in 
print  when  the  competition  has  tv,  Rubin- 
stein called  a  halt  to  such  new  product  intro- 
duction, concentrating  on  building  and  de- 


RUB1NSTEIN  SALESWOMEN:  HERSELF  (L)  AND  LIZ  ALLEN 


Page  44 


April  7,  1958 


Broadcasting 


...  in  fact 

WSJS  television  outsells  all  other  stations 
in  Piedmont  North  Carolina  and  Virginia 


television 

WINSTON-SALEM 


WSJS  television 
blankets  the  biggest, 
richest  market  in  the  Southeast 

The  Piedmont  section  of  N.  C.  and  Vir- 
ginia offers  the  advertiser  a  regional 
market  with  concentrated  population  in 
the  most  industrialized  and  progressive 
area  in  the  Southeast. 


75  COUNTIES 
IN  4  STATES 

Largest  metropolitan 
area  in  the  Piedmont: 

Winston-Salem 
Greensboro,  High  Point 
Total  Market  Population: 
3,198,000 
Set  Count  —  606,109 
Households  —  831,500 
Total  Retail  Sales 
$2,936,261,000 
Consumer  Spendable 
Income — 
$4,121,456,000 
Maximum  Power 
316,000  Watts 
Mountain  top  Tower 
2,000  feet  above 
average  terrain 


Our  current  Market  Data  Book  with 
complete  information  and  cover- 
age maps  is  available. 


CHANNEL  12 


television 
WINSTON-SALEM 

CALL  HEADLEY-REEB,  REPS. 


Broadcasting 


April  7,  1958    •    Page  45 


ADVERTISERS  &  AGENCIES  continued 


veloping  its  arsenal  within  the  corporation. 
Thus,  when  it  got  into  network  this  past 
January,  Rubinstein  not  only  had  the  Dew- 
Kissed  lipstick  on  hand,  but  also  Mascara- 
Matic,  the  first  automatic  waterproof 
mascara  applicator;  Beauty-Dew,  billed  as 
the  first  liquid  cold  cream  in  cosmetics 
history;  a  moisture  agent  named  Skin  Dew, 
and  the  full  line  of  Color-Tone  shampoos. 
(Though  Rubinstein  has  been  known  long- 
est for  its  specialized  products  in  the 
premium  price  line — such  as  estrogenic 
hormone  preparations — the  Sid  Caesar- 
Imogene  Coca  program  will  be  used  pri- 
marily to  push  competitively  priced  items.) 

To  match  its  competitors  dollar  for  dollar, 
Rubinstein  has  even  borrowed  their  tech- 
nique of  using  a  "spokeswoman"  to  build  the 
corporate  and  product  image.  Revlon  has 
its  Barbara  Britton  and  Factor  its  Polly 
Bergen  and  Anne  Jeffreys,  but  Rubinstein 
is  taking  a  flyer  with  a  relatively  unknown 
personality,  Broadway  ingenue  Elizabeth 
Allen,  who  won  the  lead  in  Peter  Ustinov's 
"Romanoff  and  Juliet"  last  year. 

Miss  Allen's  job  has  been  made  consider- 
ably easier  because  the  name  Helena  Rubin- 
stein is  so  well  known.  Motivational  re- 
searcher James  M.  Vicary — a  man  better 
known  these  days  as  the  inventor  of  the 
subliminally-projected  tv  commercial — was 
retained  seven  years  ago  by  OB&M  to  con- 
duct a  word  association  poll  among  51 
women  representing,  in  Mr.  Vicary's  estima- 
tion, a  cross-section  of  the  average  cosmetics 
consumer.  When  asked  what  word  they 
associated  with  "Rubinstein,"  27 — over 
50% — replied  either  "Helena"  or  "cos- 
metics." Four  more  said  "lipstick,"  3  said 
"makeup,"  and  the  rest  mentioned  such 
non-cosmetics  as  the  piano  (after  pianist 
Artur  Rubinstein)  and  even  "Serge"  (after 
international  banker-playboy  Serge  Rubin- 


stein, murdered  in  his  Fifth  Avenue  apart- 
ment several  years  later). 

The  Sid  Caesar  Invites  You  series  has 
been  described  by  some  industry  people  as 
"a  good  deal."  No  one  at  Rubinstein  denies 
this,  least  of  all  Madame  Rubinstein  her- 
self who  still  maintains  a  shrewd  woman's 
eye  on  bargains  while  conducting  the  top 
management  role  of  her  firm.  In  terms  of 
investment,  the  $80,000  a  week  (time  and 
talent)  represents  75-80%  of  the  total  Janu- 
ary-June national  advertising  appropriation. 
The  Rubinstein  advertising  department  con- 
siders the  network  deal  to  be  one  of  the 
best  it  ever  made.  Some  oldtimers  in  the 
firm  dispute  this  privately,  but  one  thing 
is  certain:  best  or  not,  the  Rubinstein- 
Caesar  contract  may  be  one  of  the  fastest 
deals  negotiated  in  recent  broadcast  history. 

Last  summer,  ABC-TV's  Mr.  Treyz,  then 
vice  president  of  that  network,  had  been 
seeking  a  way  to  bring  Sid  Caesar  and 
Imogene  Coca  back  together  after  an  in- 
terval of  three  years.  The  comedian  had 
left  NBC-TV  on  his  own.  Miss  Coca  had 
severed  her  own  NBC-TV  contract  a  year 
earlier,  claiming  she  wanted  an  "out" 
from  guest  appearances.  Around  that  time, 
OB&M's  David  Ogilvy,  a  close  friend 
of  Madame  Rubinstein,  hired  Hendrick 
Booraem  Jr.  as  radio-tv  vice  president  and 
instructed  him  to  find  a  suitable  tv  show  for 
the  Rubinstein  company.  Messrs.  Booraem 
and  Treyz  met  one  morning  for  coffee  and 
Mr.  Treyz  made  his  pitch:  "I  can  give  you 
Caesar  and  Coca  if  you  give  me  a  sponsor." 
That  night,  Mr.  Treyz  had  Mr.  Caesar's 
signature.  The  next  morning,  Messrs.  Ogilvy 
and  Booraem  and  friends  marched  into 
the  Rubinstein  triplex  and  without  benefit 
of  charts  or  even  a  pilot  film  told  the  Princess 
that  this  was  the  show.  She  didn't  say  yes 
or  no.  For  the  next  12  hours,  she  merely 


INTERESTED  PARTIES  (I  to  r):  David  Ogilvy,  president  of  Ogilvy,  Benson  &  Mather; 
Sid  Caesar;  Mine.  Rubinstein;  ABC-TV  President  Ollie  Treyz. 

Page  46    •    April  7,  1958 


called  up  all  her  friends  and  business  ac- 
quaintances who  were  familiar  with  the 
old  antics  of  Caesar  and  Coca.  The  next 
morning  the  spry,  diminutive  octogenarian 
called  for  the  contract  for  signing. 

Although  her  sons  by  her  first  marriage, 
Horace  and  Roy  V.  Titus,  both  are  active 
in  running  the  show  at  Rubinstein,  the 
decision  was  strictly  hers. 

Nielsen  Is  At  Work 
On  Instant  Ratings 

A.  C.  Nielsen  Co.  officially  confirmed  last 
week  the  development  of  its  own  tv  instan- 
taneous measurement  device — and  visitors 
to  its  Chicago  headquarters  have  had  an  op- 
portunity to  see  it  in  action. 

The  market  research  organization  also 
said  it  has  discussed  the  Instantaneous  Audi- 
meter  device  with  network  officials  but  has 
not  actively  tried  to  "promote"  the  instru- 
ment for  use. 

Nielsen  has  been  conducting  a  "pilot  stage 
operation"  with  a  new  audimeter  in  about 
two  dozen  Chicago  homes  since  last  fall  and 
reports  "continuing  evolution  and  improve- 
ment." Similar  tests  were  conducted  in  a  like 
number  of  homes  by  Nielsen  in  Chicago  and 
New  York  in  1946.  The  instrument  is  com- 
parable in  objectives  to  American  Research 
Bureau's  Arbitron,  which  will  become  oper- 
ative this  year. 

Initial  confirmation  came  out  last  week  in 
The  Nielsen  Newscast  March  issue,  report- 
ing "considerable  interest"  by  visitors  who 
have  seen  the  device.  Nielsen  reported  "the 
I.  A.  automatically  compiles  homes-using 
television  and  station-audience  data  each 
minute  round  the  clock,  printing  out  (on 
tape)  minute-by-minute  and  quarter-hour 
summaries." 

Nielsen  spokesmen  describe  the  device  as 
more  utilitarian  than  eye-appealing,  with 
"simplicity"  as  its  keynote.  It  involves  the 
use  of  telephone  wires  between  the  Chicago 
homes  and  Nielsen  offices  on  a  daily  basis. 

It's  acknowledged  that  Nielsen  has  not 
actively  publicized  the  instrument,  primarily 
because  of  the  cost  factors  involved  at  this 
time,  but  "some  progress"  is  continually 
being  made  along  this  line.  While  Nielsen 
is  not  expected  to  begin  instantaneous  opera- 
tions in  the  immediate  future,  there  are  in- 
dications it  may  do  so  before  year's  end. 

Gamble  Offers  Agency  Checklist 

Robert  M.  Gamble  Jr.  Inc.,  Washington 
advertising  agency,  has  prepared  a  book- 
let, Patterns  for  Appraisal  of  Your  Adver- 
tising and  Merchandising  Agency.  Check- 
lists for  agency  performances  cover  points 
studied  in  the  American  Assn.  of  National 
Advertisers'  Frey  Report  and  are  organized 
under  these  headings: 

Sales  and  mefl|handising  skills,  business 
relationships  with  clients,  departmental  or- 
ganization, agency's  growth  and  financial  sta- 
bility, professional  standards,  backgrounds 
of  agency  personnel,  and  services  to  clients 
in  advertising,  merchandising,  planning  and 
management.  Mr.  Gamble,  president  of  the 
agency,  has  offered  Patterns  free  to  anyone 
who  writes  for  it  on  a  business  letterhead  to 
1025  Connecticut  Ave.  N.  W.,  Washington. 

Broadcasting 


shine  on  harvest  moon-  Portland,  Ore.  hard  to  get-  Sacramento  .  cowboy  from  Brooklyn-  San  Antonio         green  light-  Columbus 


1* 


^81 


o 


- 


ADVERTISERS  &  AGENCIES  continued 


Why  U.  S.  Steel  expended  $1  million 
in  a  two-year  quest  for  a  new  image 


There's  a  new  look  to  U.  S.  Steel  adver- 
tising. So  new  that  it  may  even  take  into 
account  television  spot — marking  the  cor- 
poration's first  use  of  non-network  televi- 
sion— though  probably  not  until  late  this 
year  or  early  1959.  The  purpose:  to  slam 
home  the  new  corporate  image  of  U.  S. 
Steel. 

U.  S.  Steel  unveiled  this  "new  look"  last 
week.  It  is  the  end  product  of  a  two-year 
study  of  how  better  to  sell  Americans  on 
U.  S.  Steel  Corp.  as  a  corporation,  as  well 
as  to  how  better  to  sell  Americans  on  more 
products  made  of  steel. 

U.  S.  Steel,  which  last  year  had  a  net 
income  of  $419.4  million  in  spite  of  a 
steady  decrease  of  the  total  market — 32  to 
28.7%  over  the  past  10  years — has  good 
reason  to  make  Americans  more  "steel 
conscious."  So  do  its  competitors  such  as 
Bethlehem,  Republic,  Inland,  Crucible,  Al- 
legheny, National  and  Youngstown  Sheet 
&  Tube.  The  tried-and-true  Wall  St.  maxim 
that  "if  you  want  to  know  the  state  of  the 
economy,  watch  steel,"  took  on  consider- 
able meaning  last  week  as  steel  ovens  were 
working  at  48%  of  capacity,  as  Detroit 
laid  off  more  auto  workers  and  as  aluminum 
salesmen  told  their  customers  of  a  two-cent 
per  pound  price  reduction. 

The  "new  look"  has  been  in  the  making 
for  two  years  [Closed  Circuit,  March  10]. 
Its  cost  to  date  has  been  estimated  at  roughly 
$1  million  (research  and  development);  its 
execution  will  probably  add  in  excess  $2 
million  to  its  already  fat  corporate  budget 
of  $9  million  (of  which  $3  million  goes 
toward  its  alternate-week  sponsorship  of 
the  Theatre  Guild's  U.  S.  Steel  Hour  on 
CBS-TV  Wednesdays,  10-11  p.m.  Coinci- 
dentally,  the  company  last  week  announced 
renewal  of  the  CBS-TV  program  for  an- 
other year). 

Before  deciding  on  its  new  symbol  and 
theme  ("Today's  U.  S.  Steels  lighten  your 
work  .  .  .  brighten  your  leisure  .  .  .  widen 
your  world"),  U.  S.  Steel  and  its  agency, 
BBDO  New  York,  called  in  Alfred  Politz 
Research  Inc.  to  conduct  an  exhaustive  sur- 
vey of  what  Americans  thought  of  steel 
products  generally,  U.  S.  Steel  in  particular. 
Meanwhile,  the  design  firm  of  Lippincott 
&  Margulies  fashioned  a  new  "USS"  logo 
which  premiered  on  the  Steel  Hour  last 
month. 

According  to  Bennett  Chappie,  adminis- 
trative vice  president  (commercial),  Politz 
found  that  most  Americans  tended  to  as- 
sociate steel  with  heavy  machinery,  strength 
and  heaviness.  They  erroneously  assumed 
stainless  steel  to  be  "much  lighter  and  more 
reasonably  priced  .  .  .  both,  incidentally, 
untrue."  And  while  the  public  gave  U.  S. 
Steel  a  high  rating  on  product-oriented 
factors  such  as  research  and  bigness  ("big- 
ness is  greatness"),  it  knew  little,  if  any- 
thing, about  its  divisions  and  subsidiaries 
such  as  American  Bridge,  American  Steel 
&  Wire,  National  Tube,  Universal  Atlas 
Cement,  etc.  In  fact,  less  that  10%  of  the 
population,  according  to  Politz,  could  tie 

Page  48    •    April  7,  1958 


these  companies  up  with  U.  S.  Steel  al- 
though in  many  instances  they  had  heard 
of  the  existence  of  these  companies.  Sug- 
gested Politz:  publicize  the  fact  that  they 
are  "part  of  the  family." 

BBDO  recommended  that  since  Politz 
had  found  that  66%  of  the  population  could 
associate  and  identify  the  "USS"  trademark 
with  U.  S.  Steel — a  very  high  number — the 
logical  solution  would  be  to  develop  a  way 
whereby  all  U.S.S.  products  could  be  tagged. 
Enter  Lippincott  &  Margulies  and  the  tri- 
colored  symbol  (see  picture).  Said  Mr.  Chap- 
pie: "We  will  execute  an  aggressive  cam- 
paign to  promote  the  use  of  the  new  mark 
on  steel  products  as  they  leave  the  factory 
and  as  they  go  on  display  at  the  point  of 
sale."  The  label  will  not  identify  U.  S.  Steel 
"products,"  as  products  made  by  U.  S. 
Steel;  a  label  which  bears  the  tri-coior 
symbol   and   the  "lighten-brighten-widen" 


NEW  LOOK  LABEL  is  examined  by  Jack 
Brand  and  Sheila  Jackson,  team  of  commer- 
cial announcers  on  the  U.  S.  Steel  Hour. 


slogan  will  simply  say  steel."  It  will  be  of- 
fered by  U.  S.  Steel  to  its  competitors  at 
cost  in  hopes  of  stimulating  over-all  steel 
sales.  "Since  we  sell  to  just  about  everybody 
in  the  consumer  product  business,  anything 
that  helps  steel  helps  U.  S.  Steel,"  a  spokes- 
man declared. 

In  effect,  U.  S.  Steel  is  doing  what  Alumi- 
num Co.  of  America  did  three  years  ago. 
Only  early  in  1955,  Alcoa — one  of  the  four 
giant  aluminum  firms  (with  Kaiser,  Reynolds, 
Aluminium  Ltd.)  cutting  into  much  of  Steel's 
business — was  faced  with  a  minor  crisis: 
Defense  Dept.  orders  had  been  cut  consider- 
ably following  the  Korean  truce;  aluminum, 
which  has  grown  like  Topsy,  had  to  find  new 
markets  to  accommodate  stepped-up  produc- 
tion. Most  logical  market:  the  home.  In 
June  of  that  year,  its  agency,  Fuller  &  Smith 
&  Ross,  New  York,  announced  it  would  not 
be  picking  up  the  Edward  R.  Murrow- 
Fred  W.  Friendly'  See  It  Now  on  CBS-TV 
(which  Alcoa  had  been  using  as  an  institu- 
tional prestige  program).  Its  reason:  Alcoa 
was  "going  consumer."  It  came  out  with  a 
new  red-and-blue  symbol  and  a  slogan  ("You 
Can  Live  With  Aluminum"),  and  a  tag 
("We  chose  Alcoa  .  .  .")  which  Alcoa  cus- 
tomers could  attach  to  their  household  prod- 
ucts.    In  December  1955,  Alcoa  supple- 


mented its  NBC-TV  Alcoa  Theatre  with  a 
"vertical"  sales  push  on  that  network;  all 
day  Dec.  6,  Alcoa  pushed  its  "new  look" 
on  network  and,  in  some  cases,  spot. 

Just  how  and  when  U.  S.  Steel  will  place 
its  spot  drives  is  still  to  be  worked  out. 
While  U.  S.  Steel  executives  admit  privately 
that  at  the  outset  such  a  push  would  be 
limited  in  size  and  expenditure,  it  is  expected 
that  much  emphasis  will  be  placed  on  co-op 
campaigns,  either  regionally  (by  U.  S.  Steel 
customers  and/or  by  local  dealers  selling 
appliances  made  of  U.  S.  Steel  and  bearing 
the  new  "trademark."  (U.  S.  Steel  managed 
to  make  considerable  headway  using  the 
last-mentioned  system  on  radio  during  "Op- 
eration Snowflake,"  both  in  1956  and  1957). 
The  new  tag  will  be  applied  to  all  products 
made  of  U.  S.  Steel  or  by  U.  S.  Steel  sub- 
sidiaries and  divisions  working  for  the  con- 
sumer. The  Pittsburgh  firm  claims  one- 
third  of  its  business  is  geared  for  the  home 
and  farm,  but  it  includes  automobiles,  which 
in  turn  account  for  80%  of  steel  produced 
for  the  consumer. 

Just  how  much  U.  S.  Steel  will  allocate  to 
tv  spot  has  yet  to  be  decided.  Mr.  Chappie 
could  offer  no  specifics  nor  could  other  of- 
ficials of  Steel's  advertising  department.  (The 
company  is  presently  placing  "some  tv  spot" 
in  the  intermountain  region  on  behalf  of 
its  fertilizer  and  chemical  products,  may 
use  this  schedule  as  a  "test  run"  for  the  new 
label).  Should  U.  S.  Steel  decide  to  splurge 
in  spot  (probably  not  until  1959)  chances 
are  that  any  large  allocations  would  also 
include  co-op  funds.  Spot  is  necessary  in 
the  company's  ad  plans;  it  knows  that  not 
everyone  it  wishes  to  reach  watches  Steel 
Hour.  It  also  is  aware  of  Steel  Hour's 
excellent  "sponsor  identification"  [Adver- 
tisers &  Agencies,  Jan.  20]  and  realizes 
that  to  purchase  another  network  show  would 
merely  diffuse  that  identification.  Any  way 
one  looks  at  it,  Steel's  "new  look"  is  quite 
a  radical  departure  from  the  way  it  looked 
to  media  in  1937  when  U.  S.  Steel's  total 
ad  allocation  was  $700,000. 

Desilu's  Hamilton  Named 
Lever  Bros.  Tv  Consultant 

Lever  Bros.,  which  ranked  as  fourth 
largest  national  tv  advertiser  last  year,  has 
appointed  A.  E.  Hamilton,  a  former  vice 
president  of  Desilu  Inc.,  as  television  con- 
sultant. 

It  is  presumed  that  Mr.  Hamilton  in  his 
capacity  as  consultant  will  offer  the  com- 
pany advice  on  show  properties  including 
their  audience  appeal.  It  could  not  be  de- 
termined whether  he  will  recommend  pro- 
gram formats  for  Lever,  but  a  spokesman 
for  the  company  said  last  week  that  this  was 
"possible."  Lever  indicated  in  New  York 
that  Mr.  Hamilton  most  likely  will  operate 
on  the  West  Coast  and  concentrate  on 
filmed  properties.  Edgar  Kobak,  station 
owner  and  business  consultant,  is  a  con- 
sultant to  Lever  Bros,  in  New  York. 

Lever  in  1957  invested  nearly  $24  million 
at  gross  rates  in  national  tv,  more  than 
$16.2  million  in  network  and  over  $7.6 
million  in  spot,  according  to  compilations 
made  by  Publishers  Information  Bureau  and 
N.  C.  Rorabaugh  Co. 

Broadcasting 


WMT  Radio 
brings  you 


The  latest  Pulse  (Jan.  '58)  for  WMVs  34-county  area  maintains  a  well-established  pattern:  WMT— in  every  rating  period  (5  a.m.  to 
midnight,  Mon.  thru  Fri.)—  has  more  listeners  (frequently  twice  as  many,  often  three  times  as  many)  as  the  next  most  popular  station. 

WMT  O  CBS  Radio  for  Eastern  Iowa     •     Mail  Address:  Cedar  Rapids     ©     National  Reps:  The  Karz  Agency 


ADVERTISERS  &  AGENCIES  CONTINUED 


Frigidaire,  GMC  Truck  &  Coach 
Still  Looking  for  New  Agency 

General  Motors'  Frigidaire  and  GMC 
truck  &  coach  divisions  accounts  (with 
estimated  total  billings  of  $9  million)  were 
still  unassigned  Thursday.  The  accounts 
withdrew  from  Kudner  Adv.  a  fortnight  ago 
[Adv.  &  Agencies,  March  31  J. 

Key  principals  for  both  divisions  were 
busy  all  week  talking  with  agencies,  it 
was  reported,  but  no  decisions  were  forth- 
coming. 

Among  agency  candidates,  it  was  learned 
that  Campbell-Ewald  Co.  (which  has  GM's 
Chevrolet)  is  "very  much  being  considered," 
while  McCann-Erickson  (which  recently 
inherited  Buick)  was  reported  "not  under 
consideration,"  chiefly  because  it  already 
has  competing  Westinghouse  Electric  Co. 
( refrigerators) . 

Other  agencies  bidding  for  Frigidaire 
reportedly  included  Benton  &  Bowles, 
DArcy  Adv.  and  Ted  Bates.  A  Frigidaire 
spokesman  in  Dayton,  Ohio,  merely  re- 
ported "we  are  considering  several  agencies" 
and  that  a  decision  will  be  made  "in  due 
time,"  probably  within  the  next  two  weeks. 

Campbell-Ewald  Co.  emerges  as  a  front- 
runner  because  it  handles  Chevrolet  and 
Delco  products  and  is  in  line  for  GM's 
Motorama  showcase  campaign.  MacManus, 
John  &  Adams  is  considered  a  favorite  for 
GMC  truck  &  coach  to  complement  its 
Pontiac-Cadillac  accounts.  Cutoff  dates  on 
Frigidaire  and  truck  &  coach  accounts  at 
Kudner  are  effective  with  the  appointment 
of  a  new  agency  or  agencies. 

Taking  Ratings  at  Face  Value 
Is  Slanting  of  Facts:  Roslow 

The  intelligent  user  of  broadcast  research 
looks  beyond  the  program's  rating  itself 
and  considers  how  the  rating  was  ob- 
tained; what  it  means  and  the  competitive 
and  historical  record  of  the  time  slot,  the 
program  and  the  station. 

This  evaluation  of  the  role  of  ratings  in 
broadcast  research  was  offered  by  Laurence 
Roslow,  associate  director  of  The  Pulse 
Inc.,  New  York,  in  a  talk  March  27  before 
the  Television  and  Radio  Advertising  Club 
of  Philadelphia.  He  emphasized  that  unless 
all  the  elements  associated  with  a  rating  are 
ascertained,  "the  rating  is  just  a  figure  that 
means  only  what  its  users  want  it  to  mean." 
He  added: 

"Since  ratings  are  used  by  both  program 
and  sales  people,  it  is  obvious  that  each  of 
them  wants  the  ratings  for  a  different  pur- 
pose. Yet,  too  often  each  of  them  will  use 
ratings  without  additional  information  and 
without  knowing  what  they  mean.  If  they 
invested  in  the  stock  market  in  so  unin- 
telligent a  manner,  their  portfolios  would  be 
short  on  blue  chips  and  overlong  on  blue 
sky  shares." 

New  Ad  Monthly  to  Debut  in  May 

RKM  Pub.  Corp.,  575  Madison  Ave., 
New  York,  has  announced  a  new  monthly, 
Madison  Avenue,  "The  Magazine  of  New 
York  Advertising."  Carl  E.  Rogers,  who 
resigned  last  week  as  account  executive  with 
Donahue  &  Coe  and  formerly  was  with 


COUNTER-PUNCH 

An  896-line  ad  stressing  television  as 
"far  and  away  America's  top  hard-sell 
medium"  was  placed  in  the  Wall  Street 
Journal  last  Wednesday  by  the  Tele- 
vision Bureau  of  Advertising.  The 
newspaper  recently  had  run  articles 
interpreted  by  TvB  as  de-emphasizing 
television's  ability  for  hard  selling. 

Copies  of  the  ad  were  distributed 
to  TvB  members  with  a  note  explain- 
ing that  "with  the  talk  of  advertising 
cutbacks,  the  increase  in  corporate 
image  concern,  the  public  press  neglect 
of  the  facts  about  television  as  a  busi- 
ness, with  the  increasing  importance 
of  the  banking-financial  industry  to 
the  television  industry,  we  thought  it 
time  that  the  story  of  today's  tele- 
vision be  presented."  The  note  sug- 
gested that  stations  use  parts  of  the 
ad  on  the  air  or  place  it  in  local  papers, 
and  also  pointed  up  TvB's  work  with 
financial  interests. 


Lever  Bros.,  is  editor  of  Madison  Avenue. 
Managing  editor  is  Bill  Greeley,  formerly 
with  Tide  and  Television  Age  magazines. 
The  first  issue  will  appear  about  May  5, 
aimed  at  executives  of  advertising  agencies 
and  client  firms  in  New  York.  Madison  Ave- 
nue will  have  controlled  circulation. 

A  &  A  SHORTS 

J.  Walter  Thompson  Co.,  Chicago,  an- 
nounces move  of  quarters  from  400  to  410 
N.  Michigan  Ave. 

Burke  Dowling  Adams  Inc.,  N.  Y.,  moves 
media,  research,  marketing  departments  into 
expanded  11th  floor  space  at  its  Three  E. 


54th  St.  headquarters.  Agency  also  occupies 
entire  9th  floor. 

M.  M.  Fisher  Assoc.,  Chicago,  announces 
opening  of  new  enlarged  quarters  in  Bell 
Savings  Bldg.,  79  W.  Monroe.  Move  was 
attributed  to  expansion  of  personnel  and 
business. 

AGENCY  APPOINTMENTS 

Schutter  Candy  Co.  (Bit-O-Honey  and  Old 
Nick),  Chicago,  which  recently  concluded 
long  term  sales  management  agreement  with 
Chunky  bars  has  appointed  Grey  Adv. 
Agency  handles  complete  Chunky  and  Kit 
Kat  line. 

Di  Giorgio  Wine  Co.  has  appointed  Cole, 
Fischer  &  Rogow,  Beverly  Hills,  Calif.,  for 
its  Padre  division  (Champagne,  sparkling 
wines,  vermouths  and  brandy). 

Peugeot  Inc.  (French  Peugeot  automobile), 
N.  Y.,  appoints  Needham.  Louis  &  Brorby 
Inc.,  that  city,  to  handle  its  account.  In- 
tensive advertising  promotion  campaign  was 
launched  with  Peugeot  403's  U.  S.  debut 
at  International  Automobile  Show  in  New 
York  April  5. 

Venus  Foods  Inc.  (dried  fruits,  dates, 
cookies),  L.  A.,  has  appointed  Cole,  Fischer 
and  Rogow,  Beverly  Hills,  Calif. 

Universal  Foods  Corp.,  Chicago,  names 
Elliot,  Jaynes  &  Baruch,  that  city. 

Pioneer  Food  Stores,  King  of  Prussia,  Pa., 
appoints  Robinson,  Adleman  &  Mont- 
gomery, Philadelphia. 

IXL  Food  Co.,  San  Leandro,  Calif.,  and 
its  subsidiary,  Brett  Sales  Co.,  S.  F.,  ap- 
point Compton  Adv.,  S.  F.,  to  handle  their 
canned  Spanish  and  Italian  style  foods. 

Toy  Distributors  Inc.,  Framingham,  Mass., 
has  named  Daniel  F.  Sullivan,  Boston. 


HOW  PEOPLE  SPEND  THEIR  TIME 

There  were  124,216,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
March  23-29.  This  is  how  they  spent  their  time: 

71.9%    (89,311,000)  spent  1,875.5  million  hours    watching  television 

57.0%    (70,803,000)  spent  983.0  million  hours  ."   listening  to  radio 

83.7%  (103,969,000)  spent  431.2  million  hours    reading  newspapers 

32.1%    (39,873,000)  spent  186.1  million  hours    reading  magazines 

23.1%    (28,694,000)  spent  327.8  million  hours  .  .     watching  movies  on  tv 

23.7%    (29,500,000)  spent  115.5  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

*  All  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the  "attending 
movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations  are  avail- 
able within  2-7  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  March  1,  Sindlinger  data  shows:  (1)  107,579,000 
people  over  12  years  of  age  see  tv  (86.6%  of  the  people  in  that  age  group); 
(2)  41,671,000  U.  S.  households  with  tv;  (3)  45,764,000  tv  sets  in  use  in  U.  S. 


Page  50    •    April  7,  1958 


Broadcasting 


THE  PULSE,  INC. 
730  FIFTH  AVENUE 
NEW  YORK  19,  N  Y 

LOS  ANGELES  48.  CALIF- 
LONDON 


the  complete  Network  picture! 

SPONSORED 

and 

SUSTAINING 

Largest  available  scientific  sample 
26  top  markets 

IN-HOME 
OUT-OF-HOME  TOTALS 

atings  per  Quarter  Hour 

Audience  Comp  per  program 

•     MEN,  WOMEN,  TEENS,  CHILDREN 

With  the  tremendous  upswing  in  radio 
now  more  than  ever  you  need  total  tune-in— 
outside  listening  correctly  additive  to  in-home. 
( Auto  share  is  only  part  of  out-of-home! ) 

No  guesstimates— this  scientific,  accu- 
rate sampling  has  established  Pulse  radio  data 
leadership  since  1941.  Standard  in  broadcast- 
ing. A  logical  development  from  Pulse  indi- 
vidual markets  now  totaling  over  175! 

Homes  using  radio  for  each  of  the  four 
time  zones  are  reported  by  quarter  hours. 
ABN,  CBS,  MUTUAL,  NBC -each  rating  is 
based  on  the  local  Metro  areas  of  the  local 
affiliates  —  weighted  proportionate  to  radio 
families  in  each  market. 

You  must  see  an  actual  report  to  under- 
stand the  widespread  praise  for  this  new  buy- 
ing tool.  "Indispensable!" 

Write  for  free  copy  on  your  business 
letterhead,  mentioning  this  magazine.  $50  a 
month  for  established  subscribers  — $100 
otherwise.  Get  the  complete  network  picture! 


ing 

r  takes  the 

place  of 
INTERVIEWS 
in  the 


730  FIFTH  AVENUE 
NEW  YORK  19,  NEW  YORK 

ULSE,  Inc. 

LOS  ANGELES  •  CHICAGO  •  LONDON 


4V4  x  8V2  inches  HANDY  POCKET  SIZE  84  pages 

EVERY  MONTH  you  get  Pulse  validated  data  from . . . 
•  10,000  different  families  per  5-day  strip 
•  4,000  different  families  per  once-a-week  program 
•  Metropolitan  areas  totaling  18,555,000  families 
Individual  Programs  Networked  in  10  or  More  of  26  Major  Markets 


ASTING 


April  7,  1958    •    Page  51 


NETWORKS 

THEY'RE  SETTING  SIGHTS  FOR  SUMMER 

Tv  schedules  heavy  on  re-runs;  videotape  gets  its  first  big  chance 


The  television  networks  are  pinning  down 
two  major  summertime  projects — facilities 
for  fighting  perennial  daylight  saving  time 
disruptions,  and  the  hot-weather  program- 
ming to  be  fed  over  these  facilities. 

In  magnetic  videotape  recording  they 
have  a  new  sedative  that  promises  to  ease 
the  DST  strain  (see  page  54).  But  in  pro- 
gramming they  and  their  advertisers  appear 
to  depend  in  large  measure  on  something  old 
instead  of  something  new — re-runs  of  win- 
tertime series. 

There  are  some  who  say  these  also  will 
be  sedative — to  audiences — and  a  group  of 
affiliates  of  at  least  one  network,  NBC-TV, 
is  planning  a  protest  meeting  in  hopes  of 
getting  more  virile  fare  into  the  summer 
lineup.  The  meeting  is  slated  April  15  in 
New  York. 

An  NBC  spokesman  said  Friday,  how- 
ever, that  he  was  unaware  that  the  April 
15  meeting  involved  program  complaints 
and  that,  indeed,  the  agenda  could  hardly 
include  complaints  at  this  time  because  the 
affiliates  didn"t  know  details  of  the  summer 
plans.  Actually,  he  asserted,  the  plans  are 
by  no  means  firm  yet  and  accordingly  sub- 
ject to  change.  Presumably  this  will  be  true 
for  all  networks  virtually  right  up  to  air- 
time  in  each  case. 

A  survey  conducted  by  Broadcasting 
show  that,  on  the  basis  of  plans  thus  far, 
approximately  65  half-hours  of  network 
evening  time  each  week  will  be  filled  with 
re-runs  of  what  sponsors  and  networks 
consider  the  best  episodes  of  their  winter 
film  series.  This  represents  close  to  half  of 
all  network  evening  time. 

While  some  affiliates  take  affront  at  the 
summertime  lineups,  feeling  they  add  up  to 
as  sterile  a  summer  as  television  ever  faced, 
other  stations  appear  willing  to  accept  the 
situation  on  the  theory  that  it  probably  can- 
not be  greatly  helped.  Their  reasoning:  Some 
sterility  is  inevitable  so  long  as  advertisers, 
to  keep  costs  down,  insist  on  buying  39 
shows  and  re-running  13  instead  of  buying 
52  all-new  shows. 

A  few  programs  on  each  of  the  three  net- 
works are  clearly  on  try-out.  If  they  make 
good  track  records  during  the  hot-weather 
months  they'll  be  slipped  into  the  1958-59 
fall  and  winter  lineups.  Among  these: 

On  ABC-TV:  Sylvester  L.  (Pat)  Weaver's 
Make  Me  Laugh,  which  started  a  short 
time  ago  (Thursdays,  10-10:30  p.m.),  and 
the  Dick  Clark  Show,  now  in  the  Saturday 
7:30-8  p.m.  spot. 

On  CBS-TV:  Too  Young  To  Go  Steady, 
which  General  Foods  is  considering  for 
the  Monday  9:30-10  p.m.  spot  for  the 
summer,  would  be  testing  for  a  fall  spot, 
as  is  Wingo,  which  already  has  moved  into 
the  Tuesday  8:30-9  p.m.  period. 

On  NBC-TV:  Steve  Lawrence  and  Eydie 
Gorme  will  almost  certainly  find  a  regular 
spot  if  they  make  good  as  Steve  Allen's  sum- 
mer replacement,  and  Jefferson  Drum,  a  new 
film  series,  can  be  expected  to  be  carried 
over  if  it  gets  a  high  summer  mark. 


Networks,  their  advertisers  and  agen- 
cies still  are  looking  for  summer  replace- 
ments for  a  number  of  shows.  These  include 
Sid  Caesar,  Pat  Boone,  Frank  Sinatra,  Pa- 
trice Munsel  and  possibly  Love  That  Jill, 
Voice  of  Firestone,  West  Point  and  Colt  .45 
on  ABC-TV;  Red  Skelton,  The  Lineup,  Per- 
son to  Person  and  possibly  Sgt.  Preston  and 
Dick  and  the  Duchess  on  CBS-TV,  and  on 
NBC-TV,  George  Gobel-Eddie  Fisher,  Tic 
Tac  Dough  among  others. 

Despite  the  uncertainty  about  these  shows 
a  lot  of  veterans  are  set  for  re-viewing. 
Among  them: 

ABC-TV:  Maverick,  Cheyenne,  Sugar 
Foot,  Wyatt  Earp,  Broken  Arrow,  Disney- 
land, Tombstone  Territory,  Ozzie  &  Harriet, 
Circus  Boy,  Zorro,  Real  McCoys,  Navy  Log. 
Rin-Tin-Tin  and  Jim  Bowie. 

CBS-TV:  Lassie,  The  Brothers,  GE  The- 
atre, Hitchcock  Presents,  Robin  Hood, 
Burns  &  Allen,  I  Love  Lucy,  Mr.  Adams  & 
Eve,  Gerald  McBoing-Boing,  Leave  It  to 
Beaver,  Playhouse  of  Mystery,  Millionaire, 


SUNDAY  NIGHT 

7-  7:30 

ABC-TV    You  Asked  for  It,  Skippy  peanut  butter, 

(moves  from  9:30-10  p.m.) 
CBS-TV    Lassie  (R),  Campbell  soup. 
NBC-TV    Noah's   Ark    (R),   replacing   My  Friend 

Flicka. 

7:30-8 

ABC-TV    Maverick  (R),  Kaiser  Cos. 

CBS-TV     The    Brothers    (R),    American  Tobacco, 

replacing    Jack    Benny    and  Bachelor 

Father. 

NBC-TV  Wo  Warning  (Repeat  of  old  Panic!  plus 
new  installments),  Royal  McBee,  P.  Lor- 
illard,  replacing  Sally. 

8-  8:30 

ABC-TV    Maverick,  cont. 

CBS-TV  F.d  Sullivan  Show,  Mercury  Div.  (Ford), 
Eastman  Kodak. 

NBC-TV    Steve  Lawrence  and  Eydie  Gorme,  S.  C. 

Johnson,  Greyhound,  U.  S.  Time,  Pola- 
roid, Pharmacraft,  replacing  Steve  Allen 
Show. 

8:30-9 

ABC-TV  Anybody  Can  Play,  Reynolds  Tobacco, 
replacing  Adventure  at  Scott  Island,  ef- 
fective July  6. 

CBS-TV    Sullivan,  cont. 

NBC-TV   Lawrence  and  Gorme,  cont. 

9-  9:30 

ABC-TV    Sid  Caesar,  (no  replacement  set). 
CBS-TV    GE  Theatre  (R),  General  Electric. 
NBC-TV    Chevy  Summer  Musical  Show,  Chevrolet, 
replacing  Chevy  Dinah  Shore  Show. 

9:30-10 

ABC-TV    Entervrise,  replacing  You  Asked  for  It 

(moved  to  7-7:30). 
CBS-TV    Alfred  Hitchcock    (R),  Bristol-Myers. 
NBC-TV    Chevy  Summer  Musical  Show,  cont. 

10:10:30 

ABC-TV  Your  Neighbor  the  World,  replaced 
Scotland  Yard,  effective  April  6. 

CBS-TV    $64,000  Challenge.  Revlon,  P.  Lorillard. 

NBC-TV  Loretta  Young  Show  (R),  Procter  & 
Gamble,  until  June  20  and  then  replace- 
ment undecided. 


MONDAY  NIGHT 

7:30-8 

ABC-TV    American  Odyssey,  replaced  OSS. 
CBS-TV    Robin  Hood  (R),  Wildroot,  Johnson  & 
Johnson. 


Richard  Diamond,  Playhouse  90,  Track- 
down,  Zane  Grey  Theatre,  Phil  Silvers, 
Schlitz  Playhouse,  Perry  Mason,  Gale  Storm 
Show,  Have  Gun,  Will  Travel  and  Gun- 
smoke. 

NBC-TV:  Noah's  Ark,  Loretta  Young  (at 
least  until  lune  29),  Restless  Gun,  Wells 
Fargo,  Alcoa-Goody  ear  Theatre,  Suspicion, 
dramatic  film  anthology,  Bob  Cummings 
Show,  Californians,  Wagon  Train,  Father 
Knows  Best,  This  Is  Your  Life,  You  Bet 
Your  Life,  Dragnet,  People's  Choice,  Jane 
Wyman,  Life  of  Riley,  M-Squad,  Thin  Man, 
People  Are  Funny,  Turning  Point,  No  Warn- 
ing and  On  Trial  (under  the  new  name  of  the 
Joseph  Cotten  Show). 

Some  of  the  summer  programs  have  been 
tried  before,  under  their  present  or  other 
names,  and  dropped.  Among  these  are  The 
Brothers  and  McBoing-Boing  on  CBS-TV 
and  Noah's  Ark,  No  Warning  (formerly 
Panic!),  Turning  Point  and  Joseph  Cotten 
Show  (On  Trial)  on  NBC-TV. 


NBC-TV  Price  Is  Right,  until  early  June  when  it 
moves  to  Thursday.  Replacement  not 
set. 

8-  8:30 

ABC-TV    Love  That  Jill,  Max  Factor. 
CBS-TV    Burns  and  Allen  (R),  Carnation,  General 
Mills. 

NBC-TV    Restless  Gun  (R),  Warner  Lambert. 
8:30-9 

ABC-TV    Bold  Journey,  Ralston-Purina. 
CBS-TV    Talent  Scouts,  Toni,  Thomas  J.  Lipton. 
NBC-TV    Wells    Fargo    (R),    American  Tobacco, 
Buick. 

9-  9:30 

ABC-TV  Voice  of  Firestone,  Firestone  Tire  & 
Rubber  (may  go  off  for  summer). 

CBS-TV  I  Love  Lucy  (R),  General  Foods,  replac- 
ing Danny  Thomas. 

NBC-TV    Twenty-One,  Pharmaceuticals  Inc. 

9:30-10 

ABC-TV  Top  Tunes  and  New  Talent,  Dodge,  Ply- 
mouth. 

CBS-TV    December  Bride   (R),  or  Too  Young  to 

Go  Steady,  General  Foods. 
NBC-TV   Alcoa-Goody  ear    Theatre     (R),  Alcoa, 

Goodyear. 

10-  10:30 

ABC-TV    Top  Tunes  and  New  Talent,  cont. 
CBS-TV    Studio  One,  Westinghouse  (future  unde- 
cided). 

NBC-TV    Suspicion  (R),  Sterling  Drug,  others. 
10:30-11 

ABC-TV    No  network  service. 
CBS-TV    Studio  One,  cont. 
NBC-TV    Suspicion,  cont. 


TUESDAY  NIGHT 

7:30-8 

ABC-TV  Cheyenne  (R),  General  Electric,  alt., 
Sugarfoot,  American  Chicle,  Colgate- 
Palmolive,  Ludens. 

CBS-TV    Name  That  Tune,  Kellogg,  Whitehall. 

NBC-TV  Treasure  Hunt,  until  June  24;  after  that 
undecided. 

8-8:30 

ABC-TV    Cheyenne,  alt.,  Sugarfoot,  cont. 
CBS-TV    Mr.  Adams  and  Eve  (R),  Reynolds  To- 
bacco, 

NBC-TV  George  Gobel-Eddie  Fisher,  RCA  Whirl- 
pool (replacement  may  be  hour-long 
mystery). 

CONTINUED 


WHAT'S  IN  THE  WORKS  FOR  SUMMER 

(R)  indicates  re-runs 


Page  52    •    April  7,  1958 


Broadcasting 


No  matter  how  the  coin  falls-Washington  rates  high 


If  it  comes  up  "Family  Income,"  consider :  the  1957  median  for  the  Washington, 
D.  C.  urban  area  was  $6,500  — an  increase  of  49%  since  1949  and  about  20% 
higher  than  the  U.  S.  urban  area  median.  If  it  comes  up  "Total  Income,"  con- 
sider again:  the  1957  Washington  Metropolitan  Area  personal  income  total 
approximated  $4.6  billions.  Per  capita,  this  amounted  to  $2,310  for  Metropolitan 
Washington — compared  to  the  U.  S.  average  of  $2,016.* 

There's  one  more  factor  to  consider — how  best  to  reach  this  excep- 
tionally affluent  market.  And  that's  where  WWDC  Radio  comes 
up — i0ud  and  clear.  We  have  been  first  or  a  mighty  close  second  in 
every  PULSE  of  1957  and  thus  far  this  year.  We  have  a  simple 
formula — to  be  a  listenable  station  to  our  audience,  and  a  pro- 
motional station  to  our  hundreds  of  national  and  local  advertisers. 
The  mutually  happy  result — ever-increasing  listeners  for  us,  ever- 
increasing  sales  for  you. 

^^^^^^F       IE^^^  ^^^^^ radio 

''Economic  Development  Committee,  Washington  Board  of  Trade       REPRESENTED  NATIONALLY  BY  JOHN  BLAIR  CO. 


April  7,  1958    •   Page  53 

Broadcasting 


NETWORKS  continued 


VIDEOTAPE  PRESCRIPTION  FOR  DST 


The  use  of  videotape  by  all  three  tele- 
vision networks  this  year  looks  like  the 
key  to  licking  that  old  bugaboo — daylight 
saving  time — almost  completely.  DST  be- 
comes effective  April  27. 

Notable  exception:  Stations  operating 
on  Pacific  Standard  Time,  which  will 
carry  their  programs  one  hour  earlier 
than  at  present.  This  applies  to  the  14 
network-affiliated  stations  in  the  states  of 
Washington  and  Oregon.  Networks  ex- 
plain they  cannot  accommodate  those 
stations  off  their  feeds  to  California, 
where  there  are  numerous  stations,  be- 
cause California  operates  on  Pacific  Day- 
light Time.  It  would  be  uneconomical  for 
networks  to  arrange  special  lines  to  feed 
the  Washington-Oregon  outlets.  ABC-TV 
is  considering  establishing  a  feeding  point 
at  Portland  but  has  come  to  no  definite 
decision. 

Videotape  headquarters  have  been  set 


up  by  ABC-TV  in  Chicago  with  four  re- 
corders and  associated  equipment;  by 
NBC-TV  in  Hollywood  (12),  and  CBS- 
TV  in  New  York  (12). 

Since  ABC-TV  is  feeding  from  Chi- 
cago, the  network  is  required  to  intro- 
duce some  changes  in  its  live  evening 
schedule.  As  examples,  the  Wednesday 
Night  Fights,  currently  carried  at  10-11 
p.m.  on  EST  stations,  will  be  carried  9- 
10  p.m.  EST,  and  Ozzie  and  Harriet 
(Wed.,  9-9:30  p.m.)  will  be  slotted  10- 
10:30  p.m.  Similar  changes  will  be  made 
for  stations  continuing  on  CST  and  MST. 

CBS-TV  reported  that  some  of  its  sta- 
tions in  the  Mountain  zone  will  receive 
their  programs  an  hour  earlier  because 
co-axial  cable  is  not  readily  available  at 
a  later  time.  CBS-TV  estimates  that  at 
least  98%  of  its  programming  will  be 
carried  during  DST  in  the  same  period 
as  present. 


8:30-9 

ABC-TV  Wyatt  Earp  (R),  General  Mills,  Procter 
&  Gamble. 

CBS-TV  Wingo,  Toni,  replaced  Eve  Arden  April  1. 
NBC-TV   Gobel-Fisher  or  replacement,  cont. 

9-  9:30 

ABC-TV  Broken  Arrow  (R),  Miles  Labs,  Ralston  - 
Purina. 

CBS-TV  To  Tell  the  Truth,  Pharmaceuticals  Inc. 
NBC-TV    Dramatic  Film  Anthology   (R),  Procter 

&  Gamble,  replacing  Adventures  of  Mc- 

Graw. 

9:30-10 

ABC-TV  Pantomime  Quiz,  Associated  Products, 
replacing  Telephone  Time,  effective  April 

8. 

CBS-TV  Skelton  replacement  (usually  film  pack- 
age, maybe  including  reruns),  Pet  Milk, 
S.  C.  Johnson. 

NBC-TV  Bob  Cummings  Show  (R),  Reynolds  To- 
bacco, Chesebrough-Pond's. 

10-  10:30 

ABC-TV    West  Point,  Phillips-Van  Heusen  (may 

go  off  in  June). 
CBS-TV    $64,000  Question,  Revlon. 
NBC-TV    Californians  (R),  Singer,  Lever  Bros. 


WEDNESDAY  NIGHT 

7:30-8 

ABC-TV  Disneyland  (R),  Derby  Foods,  General 
Foods,  General  Mills,  Reynolds  Metals. 

CBS-TV  McBoing-Boing  (R),  replacing  I  Love 
Lucy. 

NBC-TV  Wagon  Train  (R),  Edsel,  General  Foods. 
8-8:30 

ABC-TV    Disneyland,  cont. 

CBS-TV  Leaue  It  to  Beaver  (R),  Remington  Rand. 
NBC-TV   Wagon  Train,  cont. 

8:30-9 

ABC-TV    Tombstone  Territory  (R),  Bristol-Myers. 
CBS-TV    Playhouse  of  Mystery  (R). 
NBC-TV   Father  Knows   Best    (R),   Scott,  Lever 
Bros. 


NO  MIDDLE  GROUND 

Philosophers  say  few  questions  are 
black  or  white  with  no  shadings — but 
sometimes  in  life  a  clear-cut  choice 
presents  itself.  General  Foods  is  faced 
with  such  a  decision.  It  is  engaged  in 
choosing  for  its  Monday  night,  9-9:30, 
show  on  CBS-TV  between  re-runs  of 
December  Bride  and  a  new  show,  Too 
Young  to  Go  Steady. 


9-  9:30 

ABC-TV    Ozzie  and  Harriet  (R),  Eastman  Kodak. 

CBS-TV    Millionaire  (R),  Colgate. 

NBC-TV    Kraft  Television  Theatre,  Kraft  Foods. 

9:30-10 

ABC-TV    Betty  White  Show,  Plymouth. 
CBS-TV    I've  Got  a  Secret,  Reynolds  Tobacco. 
NBC-TV    Kraft  Television  Theatre,  cont. 

10-  10:30 

ABC-TV    Wednesday  Night  Fights,  Mennen,  Miles 
Labs. 

CBS-TV    U.  S.  Steel  and  Armstrong  Circle  Thea- 
tre, U.  S.  Steel,  alt.,  Armstrong. 
NBC-TV    This  Is  Your  Life  (R),  Procter  &  Gamble. 

10:30-11 

ABC-TV    Wednesday  Night  Fights,  cont. 
CBS-TV    U.  S.  Steel,  Armstrong  Circle  Theatre, 
cont. 

NBC-TV    No  network  service. 


THURSDAY  NIGHT 


7:30-8 

ABC-TV  Circus  Boy  (R),  Kellogg,  Mars  Inc. 

CBS-TV  Sgt.  Preston  (probably  repeats),  Quaker 
Oats. 

NBC-TV  Tic  Tac  Dough  (future  undecided). 

8-  8:30 

ABC-TV  Zorro  (R),  A.  C.  spark  plugs,  7-Up  Co. 

CBS-TV  Richard  Diamond  (R),  P.  Lorillard. 

NBC-TV  You  Bet  Your  Life,  Toni,  DeSoto. 

8:30-9 

ABC-TV    Real  McCoys  (R),  Sylvania. 
CBS-TV    Climax,  Chrysler. 

NBC-TV    Dragnet  (R),  Schick,  Liggett  &  Myers. 

9-  9:30 

ABC-TV    Pat  Boone  Show,  Chevrolet  (replacement 

not  set). 
CBS-TV    Climax,  cont. 

NBC-TV   People's  Choice  (R),  Borden,  American 
Home  Products. 

9:30-10 

ABC-TV    Navy  Log  (R),  U.  S.  Rubber. 
CBS-TV    Playhouse  90  (R),  multi-sponsored. 
NBC-TV    Tennessee  Ernie  Ford,  Ford. 

10-  10:30 

ABC-TV    Make  Me  Laugh,  American  Tobacco. 
CBS-TV    Playhouse  90,  cont. 

NBC-TV    Price    Is    Right,    replacing    Lux  Show, 
Lever  Bros. 


10:30-11 

ABC-TV    No  Network  Service. 
CBS-TV     Playhouse  90,  cont. 

NBC-TV    Jane  Wyman  (R),  Hazel  Bishop,  Quaker 
Oats. 


FRIDAY  NIGHT 

7:30-8 

ABC-TV    Rin  Tin  Tin  (R),  National  Biscuit  Co. 
CBS-TV     Dick  and  the  Duchess  (future  undecided). 
NBC-TV    Truth  or  Consequences,  to  be  replaced 

by  quiz  show. 

8-  8:30 

ABC-TV    Jim  Bowie  (R),  American  Chicle. 
CBS-TV     Trackdown  (R),  Socony  Mobil  Oil. 
NBC-TV   Jefferson  Drum,  Chemstrand,  P.  Loril- 
lard. 

8:30-9 

ABC-TV    Colt  .45,  Mennen,  Campbell  Soup  (may 

be  replaced). 
CBS-TV    Zane   Grey    Theatre    (R),   Ford  Motors, 

General  Foods. 
NBC-TV    Life  of  Riley  (R),  Lever  Bros. 

9-  9:30 

ABC-TV    Frank  Sinatra,  Liggett  &  Myers,  Bulova 

(replacement  not  set). 
CBS-TV    Phil    Silvers    (R),    Procter    &  Gamble, 

Reynolds  Tobacco. 
NBC-TV    M  Squad  (R),  American  Tobacco,  Hazel 

Bishop. 

9:30-10 

ABC-TV    Patrice  Munsel  Show,  Buick,  Frigidaire 

(replacement  not  set). 
CBS-TV    Schlitz  Playhouse  (R),  Schlitz. 
NBC-TV    Thin  Man  (R),  Colgate. 

10-  10:30 

ABC-TV  Holiday  Handbook,  replaced  Walter 
Winchell  File,  effective  March  28. 

CBS-TV  The  Lineup,  Brown  &  Williamson,  Proc- 
ter &  Gamble  (replacement  not  set). 

NBC-TV    Cavalcade  of  Sports,  Gillette. 

10:30-11 

ABC-TV    No  network  service. 

CBS-TV  Person  to  Person,  American  Oil.  Florists' 
Telegraph  Del.  Assn.,  Time  Inc.  (replace- 
ment not  set). 

NBC-TV    10:30-10:45    Cavalcade    of   Sports,  cont.; 

10:45-11  Post  Fight  Beat,  Bristol-Myers. 


SATURDAY  NIGHT 


7:30-8 

ABC-TV  Dick  Clark  Show,  Beechnut,  Life  Savers. 
CBS-TV    Perry    Mason    (R),    Pillsbury,  Armour, 

Libby-Owens-Ford. 
NBC-TV    People  Are  Funny  (R),  Reynolds,  Toni. 

8-  8:30 

ABC-TV    Country     Music     Jubilee,  Williamson- 
Dickie,  Carter  Products. 
CBS-TV    Perry  Mason,  cont. 

NBC-TV  Perry  Como  replacement,  American 
Dairy,  Knomark,  Noxzema,  RCA. 

8:30-9 

ABC-TV    Country  Music  Jubilee,  cont. 
CBS-TV     Top  Dollar,  Brown  &  Williamson. 
NBC-TV   Perry  Como  replacement,  cont. 

9-  9:30 

ABC-TV    Lawrence  Welk  Show,  Dodge. 
CBS-TV    Gale  Storm  (R),  Helene  Curtis,  Nestle. 
NBC-TV    Club  Oasis,  Liggett  &  Myers,  alt.,  Polly 
Bergen  Show,  Max  Factor. 

9:30-10 

ABC-TV    Lawrence  Welk  Show,  cont. 
CBS-TV    Haue  Gun,  Will  Travel  (R),  Lever  Bros., 
Whitehall. 

NBC-TV  Turning  Point,  (Reruns  of  Schlitz  Play- 
house and  GE  Theatre),  Scott  Paper  and 
Schick,  replacing  Gizele  MacKenzie 
Show. 

10-  10:30 

ABC-TV  San  Francisco  Crusade,  Billy  Graham 
Evangelistic  Assn.,  replacing  Mike  Wal- 
lace Interview,  effective  May  3. 

CBS-TV  Gunsmoke  (R),  Liggett  &  Myers,  Rem- 
ington Rand. 

NBC-TV   Amateur  Hour,  Pharmaceuticals  Inc. 

10:30-11 

ABC-TV    San  Francisco  Crusade,  cont. 
CBS-TV    No  Network  Service. 

NBC-TV  Joseph  Cotton  Show,  (Rerun  of  On 
Trial)  American  Tobacco,  Toni,  replacing 
Hit  Parade. 


CURRENT  CROP  ON  RADIO,  TV  NETWORKS 

See  quarterly  Showsheets,  beginning  page  106 


► 


Page  54 


April  7,  1958 


Broadcasting 


Alabama's  Oldest  Station 

AhoJoamok  Newest  Programs 


Jim  Lucas  . . . 

This  handsome,  carefree 
"master  of  ceremonies" 
charms  the  ladies  having 
"Breakfast  At  The  Tutwiler" 
each  weekday  morning. 

Folks  of  all  ages  enjoy  this 
"man  of  many  voices"  on 
his  weekday  afternoon  hour 
of  sparkling  fun  and  recorded 
music  known  as  "Funfare." 

As  emcee  of  "Teentime," 
Jim  delights  listeners  as  well 
as  the  "live"  audience 
attending  the  show  at 
Birmingham's  largest  theatre. 

A  most  versatile  performer, 
Jim  has  an  ingratiating 
personality  that  makes  him 
one  of  Birmingham's  top  air 
entertainers. 

Why  not  let  this  talented 
impersonator  -  comedian  - 
singer  deliver  YOUR  clients' 
sales  messages? 


W  A  P I  Biwwgtuutt 

.All///// 

Tfie^N  EWc:Vo;ce  of  Alabama 

/<  I  1 \\\ 

sister  station  to  WABT,  Alabama's  Best  in  Television 


Weighty  and  whimsical  are 
the  views  Dave  Campbell 
airs  on  "Dave  Campbell 
Speaking,"  leading  to  varied 
listeners'  comments  as  "The 
People  Speak." 


Adept  at  reporting  on  all 
"Spectator  Sports,"  Tom 
Hamlin  is  proud  to  be  the 
fellow  who  calls  the  foot- 
ball games  for  the  nation's 
top  team,  Auburn. 


Pleasing  to  the  eye,  Bar- 
bara Bender  is  an  equal  de- 
light to  the  ear  as  she  fills 
her  role  as  co-emcee  and 
vocalist  on  "Breakfast  at  the 
Tutwiler." 


Informality  is  the  watchword 


with  Leland  Childs  as  he 
hosts.  "The  Early  Risers' 
Club"  and  greets  the  after- 
noon audience  on  "Hi 
Neighbor." 


RAD  DO  sets  tuned  to 
Owen  Spann  "The  Morning 
Man"  and  to  "Spannland" 
deliver  the  lastest  music, 
weather  information,  and 
news  in  a  humorous  vein. 

Represented  nationally  by 

HENRY  I.  CHRISTAL 


Broadcasting 


April  7,  1958    •    Page  55 


NETWORKS  CONTINUED 

ABC  RADIO  HELM  GOES  TO  DEGRAY 

•  Eastman  leaves;  'ABN'  concept  to  follow 

•  Resignations  continue  as  streamlined  programming  begins 


RENEWAL  of  the  primary  affiliation 
of  WFAA-TV  Dallas  with  ABC-TV 
effective  October  1  was  announced 
Friday  by  Alfred  R.  Beckman,  vice 
president  in  charge  of  station  relations, 
ABC-TV,  and  Alex  Keese,  (c),  man- 
aging director  of  WFAA-TV.  James 
Monroney  Jr.  (1),  treasurer  of 
WFAA-TV  also  participated  in  the 
signing.  The  station,  owned  by  the 
Dallas  Morning  News,  operates  on 
channel  8. 


Edward  DeGray  officially  took  over  direc- 
tion of  the  ABC  radio  network  last  week 
as  the  parent  American  Broadcasting-Para- 
mount Theatres  completed  negotiations 
settling  Robert  E.  Eastman's  four-years-to- 
run  contract  as  network  president  [Net- 
works, March  31].  Mr.  DeGray's  appoint- 
ment is  being  announced  today  (Monday) 
by  AB-PT  President  Leonard  H.  Goldenson. 

Late  last  week  Mr.  Goldenson  held  a 
group  of  radio  affiliates  that  he  and  Mr. 
Eastman  had  come  to  terms  and  that  Mr. 
DeGray  would  become  operating  head.  Mr. 
Eastman  said  the  settlement  was  "amicable" 
and  that  he  was  leaving  toward  the  end  of 
the  week  "on  good  terms,"  probably  to 
return  to  the  station  representation  business 
although  his  plans  were  not  yet  firm. 

The  announcement  of  Mr.  DeGray's  new 
post  described  it  as  head  of  the  network. 
Apparently  some  unresolved  nomenclature 
was  involved — whether  he  would  become 
president  or  operate  the  network  under  some 
other  title. 

Another  bit  of  nomenclature  was  more 
certain.  There  appeared  no  reason  to  think 
that  the  network's  "ABN"  identification — 
from  American  Broadcasting  Network — 
would  be  continued.  "ABN"  was  intro- 
duced last  summer  as  part  of  Mr.  Eastman's 
concept  that  the  radio  network  should  not 
be  identified  with  ABC-TV  in  any  way.  But 
"ABN"  never  caught  up  with  "ABC  Radio" 
in  popular  usage  and  now  reversion  to  the 
older  name  is  deemed  certain. 

In  announcing  Mr.  DeGray's  selection, 
Mr.  Goldenson  said  he  "brings  an  excellent 
record  in  the  field  of  radio  to  his  new  post. 
He  has  program  and  sales  experience,  he  is 
exceptionally  well  acquainted  with  the  man- 
agers of  our  radio  affiliates  and  he  has  the 
backing  as  well  as  the  full  support  of  ABC 
management." 

Personnel  cutbacks  meanwhile  continued 
as  the  network  prepared  to  switch  to  its  new 
ultra-streamlined  program  format  over  the 
past  weekend. 

Tom  Harrison  resigned  as  vice  president 
in  charge  of  sales;  Dale  Moudy  as  assistant 
to  the  president,  and  Irv  Lichtenstein  as 
director  of  exploitation  and  promotion.  The 
network  never  replaced  Stephen  Labunski 
as  programming  vice  president  after  he  re- 
signed several  weeks  ago,  and  last  week  it 
was  learned  that  William  Hamilton  also  had 
resigned  a  fortnight  ago  as  national  program 
director. 

John  White,  national  sales  manager,  is 
expected  to  head  up  the  sales  organization 
with  Mr.  Harrison's  departure.  Two  weeks 
ago  four  of  the  network's  seven  salesmen 
were  among  "about  eight"  people  reported 
being  let  go  [Closed  Circuit,  March  24]. 

Under  the  new  program  format,  which 
was  to  become  effective  yesterday  (Sunday), 
ABC  Radio  plans  to  program  Breakfast  Club 
(Mon.-Fri.  9-10  a.m.  EST),  continue  and 
expand  its  newscasts  and  continue  its  re- 
ligious and  other  public  service  program- 
ming. 


The  fate  of  the  Saturday  afternoon  Met- 
ropolitan Opera  broadcasts,  sponsored  for 
years  by  Texaco,  was  reported  still  up  in 
the  air.  Network  officials  told  Texaco  rep- 
resentatives some  weeks  ago,  when  the  net- 
work's future  was  even  more  in  doubt,  that 
Texaco  was  free  to  consider  moving  the 
opera  to  another  network  if  it  wished.  No 
decision  had  been  made  known  late  last 
week. 

Plans  for  ABC  Radio's  future  were  ex- 
plored Monday  in  a  meeting  of  representa- 
tives of  some  two  dozen  affiliates,  and  an- 
other meeting  of  this  group  and  ABC  Radio 
authorities  is  expected  to  be  held  during  the 
NAB  convention  later  this  month,  or  some- 
time in  May.  Participants  said  last  Mon- 
day's session  was  a  general  study  of  what 
might  be  done  to  improve  the  network,  that 
it  was  conducted  in  a  friendly  atmosphere 
and  that  none  of  the  affiliates  indicated  he 
might  drop  his  affiliation. 

This  meeting  was  called  by  Otto  Brandt 
of  the  King  broadcasting  stations  (KING 
Seattle  and  others);  Roger  Clipp  of  the 
Triangle  stations  (WFIL  Philadelphia  and 
others);  Donald  Davis  of  KMBC  Kansas 
City,  and  Alex  Keese  of  WFAA  Dallas. 
The  stations  met  both  among  themselves 
and  with  AB-PT  and  ABC  officials  includ- 
ing Mr.  Goldenson;  James  Riddell,  new  ex- 
ecutive vice  president  of  the  ABC  division, 
and  Mr.  DeGray. 

Mr.  DeGray,  new  operating  head  of  the 
radio  network,  has  been  vice  president  in 
charge  of  station  relations.  He  joined  the 
network  in  1955  as  national  director  of 
station  relations  and  became  a  vice  presi- 
dent in  February  1957. 

He  entered  broadcasting  in  the  CBS  ac- 
counting department  in  1937,  transferred 
to  WBT  Charlotte,  N.  C,  then  owned  by 
CBS,  in  1940  as  office  manager  and  later 
assistant  general  manager.  In  1948  he 
returned  to  CBS  headquarters  in  New  York 
as  executive  assistant  in  charge  of  station 
administration,  spot  sales,  co-op  program 
sales  and  Housewives  Protective  League 
programs.  He  became  station  relations 
representative  and  co-op  sales  contact  in 
1951  and  rose  to  national  director  of  CBS 
radio  station  relations  and  supervisor  in 
charge  of  radio  co-op  programs  in  1953. 
In  1955  he  moved  to  Vitapix  Guild  films 
as  station  relations  director  and  switched  to 
ABC  in  October  of  that  year. 

Mr.  Eastman,  who  was  executive  vice 
president  of  John  Blair  &  Co.  before  going 
to  ABC  last  spring,  said  he  might  return  to 
the  station  representation  field,  possibly  start- 
ing his  own  firm,  but  that  entry  into  station 
ownership  remained  a  possibility. 

He  said  he  wanted  to  take  his  time  in 
deciding  his  next  step  and  that  a  two-week 
call  to  jury  duty,  starting  today  (Monday), 
should  help  him  avoid  over-hasty  action. 

Mr.  Eastman  also  issued  a  formal  state- 
ment on  his  resignation.  It  said: 

"There  is  nothing  more  I  can  contribute 
to  the  company.  We  have  arrived  at  an 


amicable  termination  of  my  employment. 

"I  regret  leaving  the  association  of  some 
very  wonderful  people.  I  am  grateful  for 
the  opportunity  to  have  worked  with  men 
like  Leonard  H.  Goldenson,  Simon  B. 
Siegal  [AB-PT  financial  vice  president  and 
treasurer]  and  others  toward  whom  I  hold 
great  respect  and  friendship. 

"My  plans  are  indefinte.  However,  I  will 
most  certainly  remain  in  the  broadcasting 
business.  To  my  successor,  Edward  DeGray, 
I  wish  the  very  best  and  I  know  that  the 
radio  network  will  receive  the  kind  of 
cooperation  and  help  from  stations  and 
advertisers  which  will  enable  it  to  grow." 

CBS-TV's  Dozier  Heads 
Tv  City  in  Hollywood 

William  Dozier,  CBS-TV  network  pro- 
gram executive  with  considerable  experience 
in  live  tv  production  plus  extensive  back- 
ground as  a  Hollywood  motion  picture  ex- 
ecutive, becomes  the  network's  top  adminis- 
trator at  its  huge  Television  City  in  Holly- 
wood, it  was  announced  last  week  by  Hub- 
bell  Robinson  Jr.,  executive  vice  president 
in  charge  of  network  programs.  Mr.  Dozier 
has  been  appointed  CBS-TV  network  vice 
president,  programs,  Hollywood,  and  "all 
Television  City  operations"  will  report  to 
him. 

Concurrently,  Mr.  Robinson  announced 
that  a  two-year  contract  has  been  negotiated 
with  Alfred  J.  Scalpone,  since  1935  CBS-TV 
vice  president  in  charge  of  network  pro- 
grams, Hollywood,  to  serve  as  independent 
producer  and  to  supply  CBS-TV  with  a  mini- 
mum of  two  new  program  pilot  films  each 
year.  A  fortnight  ago,  Howard  Meighan, 
CBS-TV  vice  president  who  has  been  in 
overall  charge  of  Television  City  operations, 


Page  56    •    April  7,  1958 


Broadcasting 


announced  his  resignation  to  head  two  new 
firms  which  will  produce  tv  commercials  on 
video  tape,  a  new  service  undertaken  in 
association  with  Ampex  Corp.  which  will 
provide  the  financing  [Deadline,  March 
31].  CBS-TV  at  the  time  said  it  did  not 
intend  to  name  a  replacement  for  Mr. 
Meighan  in  his  former  position. 

Mr.  Robinson  also  announced  the  promo- 
tion of  Guy  Delia  Cioppa  from  director  of 
network  programs,  Hollywood,  to  CBS-TV 
network  vice  president  and  program  direc- 
tor, Hollywood. 

Mr.  Dozier  has  been  with  CBS-TV  since 
1951  when  he  became  head  of  the  network's 
story  department  in  New  York  and  director 
of  the  search  for  new  talent.  The  follow- 
ing spring  he  was  named  executive  producer 
of  dramatic  programs.  In  January  1955  he 
was  transferred  to  Hollywood  as  director  of 
network  programs.  In  the  fall  of  1955  he 
became  vice  president  of  production  at  RKO 
under  Tom  O'Neil's  ownership  and  returned 
to  CBS-TV  Hollywood  two  years  later  in 
charge  of  live  network  originations. 

Mr.  Scalpone  before  going  to  CBS-TV 
Hollywood  had  been  vice  president  in  charge 
of  radio-tv  for  McCann-Erickson. 

Governmental  Proposals 
Called  Network  Threats 

Dr.  Frank  Stanton,  CBS  Inc.  president, 
urged  Wednesday  in  an  off-the-cuff  talk  that 
radio-tv  executives  give  "serious  considera- 
tion" to  "recommendations  in  Washington" 
which  in  his  opinion  would  "wreck  the  net- 
works." 

He  related  what  he  called  proposals  to 
"tamper"  with  the  "structure  of  the  net- 
works" with  the  depth  and  range  of  CBS' 
news  broadcasts  which,  he  said,  included 
news,  public  affairs  and  religious  program- 
ming. Dr.  Stanton  made  his  impromptu  re- 
marks after  accepting  on  behalf  of  CBS  a 
George  Foster  Peabody  award  for  the  net- 
work's performance  in  radio  and  tv  news 
during  the  year.  The  awards  were  presented 
at  a  luncheon  in  New  York  attended  by 
about  800  persons  (see  page  82). 

Dr.  Stanton  led  off  his  comment  by  noting 
that  if  it  is  important  to  have  news  in  range 
and  depth  and  if  it  is  important  to  keep  ra- 
dio networks  in  business,  executives  must 
devote  time  to  the  "reports  on  our  desks" 
dealing  with  proposals  current  in  Washing- 
ton to  curtail  network  activity. 

The  CBS  president  has  testified  before 
the  FCC  in  Washington  on  the  so-called  Bar- 
row Report  [Lead  Story,  March  10].  That 
report  recommends  changes  in  network  op- 
tion time  and  of  multiple  ownership.  It  was 
submitted  to  FCC  by  Dean  Roscoe  L.  Bar- 
row and  his  staff.  Dr.  Stanton  warned  then 
that  prohibition  of  option  time  would  abol- 
ish tv  networks  as  they  exist  today  and  com- 
mented that  parts  of  the  Barrow  Report 
indicated  "tinkering  for  the  sake  of  tinker- 
ing." 

The  network  structure  has  made  possible 
such  shows  as  those  CBS  programs  specif- 
ically mentioned  by  the  Peabody  Award 
Board,  Dr.  Stanton  said,  adding  that  per- 
haps not  all  shows  are  as  good  as  the  net- 

Broadcasting 


LATE  LATE  SHOW 

NBC-TV  and  its  affiliates  carrying 
The  Jack  Paar  Show  put  on  an  after- 
midnight  "Paar  appreciation  party"  a 
weekend  ago,  filling  New  York's  Plaza 
Hotel  grand  ballroom  with  people, 
comedy,  music,  dancing  and  buffet 
dinner. 

The  party,  which  attracted  close  to 
600  guests,  started  at  1  a.m.  March 
29 — when  the  Jack  Paar  Show  was 
over  for  that  night — and  ran  to  about 
6  a.m.  It  was  designed  to  pay  tribute 
to  Mr.  Paar  for  the  success  he  has 
achieved  with  the  show  since  he  took  it 
over  late  last  summer.  A  recent  NBC 
compilation  showed  that  during  the 
first  week  of  March  1957,  when  it  was 
known  as  the  Tonight  show,  it  carried 
only  two  advertising  participations  a 
week,  whereas  during  the  first  week  of 
March  this  year  i*  had  21. 

Harry  Bannister,  station  relations 
vice  president,  presided  over  the  pro- 
ceedings. Entertainers  on  the  program 
included  Jan  Murray,  Jonathan  Win- 
ters, Jack  Carter,  Vaughn  Monroe, 
Jack  E.  Leonard,  Louis  Nye,  the 
Meadowlarks,  singer  Connie  Towers 
and,  of  course,  Mr.  Paar.  Representa- 
tives of  some  60  NBC-TV  affiliates 
were  among  the  guests. 


works  desire  "but  it  is  important  that  we 
try."  (The  CBS  shows  specifically  mentioned 
in  the  award  were  Face  The  Nation,  See 
it  Now  and  Twentieth  Century,  all  net- 
work programs,  and  a  fourth  program  This 
is  New  York,  a  local  radio  program  broad- 
cast by  CBS  Radio's  flagship  WCBS  New 
York.) 

In  1957,  Dr.  Stanton  continued,  the 
category  of  news-public  affairs-religious  pro- 
gramming cost  the  network  $21  million,  and, 
he  said,  sponsorship  failed  to  clear  the  cost 
leaving  a  "net  cost  or  loss"  of  $11  million. 
He  reminded  that  these  are  "the  toughest 
kinds  of  programs  to  sell,"  and  that  "it  is  not 
easy  to  make  a  decision  to  spend  $1  million 
or  $2  million"  when  the  network  does  not 
know  the  program  will  be  successful. 

Dr.  Stanton,  during  his  testimony  before 
the  FCC,  had  pointed  to  unrecovered  costs  of 
nearly  $1.7  million  for  the  Gerald  McBoing- 
Boing  color  series  and  of  nearly  $1.4  million 
for  The  Seven  Lively  Arts,  both  of  which 
failed  to  remain  on  the  air. 

Three  Promoted  in  NBC-TV  Sales 

Walter  D.  Scott,  vice  president,  NBC-TV 
network  sales,  announced  three  promotions 
last  week.  Stephen  A.  Flynn,  formerly 
manager,  tv  sales  traffic  operations,  ap- 
pointed director,  sales  services,  reporting 
to  Mr.  Scott;  Joseph  J.  Iaricci,  since  1956 
manager,  sales  order  services,  named  man- 
ager, contract  services,  reporting  to  Mr. 
Flynn,  and  Angus  Robinson,  network  tv 
salesman  in  NBC's  central  division  since 
1953,  appointed  manager,  television  net- 
work sales,  central  division,  reporting  to 
Edward  R.  Hitz,  vice  president,  tv  network 
sales,  central  division. 


AUBREY  JOINS  CBS, 
LEAVING  ABC-TV  POST 

•  Named  creative  services  vp 

•  ABC  promotes  Moore,  Mullen 

James  T.  Aubrey  Jr.,  ABC-TV  program- 
ming and  talent  vice  president,  resigned  last 
week  to  join  CBS  Inc.  as  vice  president  for 
creative  services. 

Thomas  W.  Moore,  ABC-TV  sales  vice 
president,  was  named  to  succeed  him,  and 
William  P.  Mullen,  manager  of  the  ABC- 


MR.  AUBREY        MR.  MOORE        MR.  MULLEN 


TV  Detroit  sales  division,  was  advanced  to 
the  ABC-TV  sales  vice  presidency. 

At  CBS  Mr.  Aubrey  takes  over  the  post 
held  by  Louis  G.  Cowan  before  his  promo- 
tion to  the  presidency  of  the  CBS-TV  net- 
work division  last  month  [Networks, 
March  17]. 

Dr.  Frank  Stanton,  CBS  president,  said 
Mr.  Aubrey  "will  be  responsible  for  as- 
sisting executive,  operating  and  service 
management  in  obtaining  maximum  effec- 
tiveness in  each  of  the  company's  operating 
divisions  having  to  do  with  creative  prod- 
uct. Mr.  Aubrey  will  have  no  direct  operat- 
ing responsibilities;  his  position  is  advisory 
to  both  the  chairman  of  the  board  [William 
S.  Paley]  and  the  president  and,  upon  re- 
quest from  the  divisions,  to  CBS  Radio, 
CBS  Television,  CBS  Television  Stations, 
CBS  News  and  Columbia  Records."  He  also 
will  serve  on  the  CBS  Editorial  Board. 

Mr.  Aubrey's  appointment  is  effective 
April  28.  For  him  the  move  will  be  a  return 
to  the  company  he  served  as  manager  of 
tv  network  programs,  Hollywood,  before 
taking  the  ABC-TV  post  15  months  ago. 

Mr.  Moore,  ABC-TV's  new  vice  presi- 
dent for  programming  and  talent,  also  is  a 
CBS  alumnus.  He  was  general  sales  man- 
ager of  CBS  Television  Film  Sales,  and  had 
been  with  that  organization  since  1952, 
when  he  moved  into  the  ABC-TV  sales  vice 
presidency  last  November. 

Mr.  Mullen,  also  with  a  CBS  background, 
joined  the  ABC-TV  sales  department  in 
May  1955  and  was  named  head  of  the  De- 
troit sales  division  in  1957. 

WJIM-TV  Becomes  CBS  Primary 

WJIM-TV  Lansing,  Mich.,  has  changed 
from  a  secondary  to  a  primary  affiliate  of 
CBS-TV,  it  was  announced  Thursday  by 
Edmund  C.  Bunger,  CBS-TV  vice  presi- 
dent and  director  of  station  relations.  The 
change  was  effective  April  1,  when  WJIM- 
TV  dropped  NBC-TV  programs  which  it 
also  had  carried.  WJIM-TV  becomes  CBS- 
TV's  58th  primary  affiliates.  Station  is 
owned  by  Gross  Telecasting  Inc.,  of  which 
Harold  F.  Gross  is  president. 

April  7,  1958    •    Page  57 


TRADE  ASSNS. 


NAB  L.  A.  AGENDA  VIRTUALLY  SET 

•  Concurrent  radio,  tv  management  sessions  planned 

•  Automation  developments  due  for  special  attention 


Programming  for  the  annual  NAB  Man- 
agement and  Engineering  Conferences  to 
be  held  April  27-May  1  in  Los  Angeles  was 
practically  complete  at  the  weekend  as  the 
vanguard  of  NAB's  headquarters  contingent 
prepared  to  head  westward. 

Management  meetings  are  divided  into 
concurrent  radio  and  tv  sessions,  with  two 
half-day  programs  in  which  engineering  and 
management  delegates  will  meet  jointly. 

Advance  registration  compares  favorably 
with  1957  when  NAB  met  at  Chicago  but 
the  association  expects  attendance  to  run 
considerably  below  last  year  because  of  the 
West  Coast  locale.  This  would  follow  the 
pattern  of  the  1948  and  1953  conventions 
in  Los  Angeles.  The  advance  registration 
fee  of  $25  expires  April  14.  After  that  it 
will  be  $27.50. 

Engineering  delegates,  who  traditionally 
spend  more  time  in  meeting  rooms  than 
management  representatives,  will  have  four 
days  of  formal  programming,  winding  up 
with  what  is  described  as  a  spectacular  fea- 
ture— a  demonstration,  "New  Adventures 
in  Electronics,"  by  C.  N.  Hoyler,  manager 
of  technical  relations,  David  Sarnoff  Re- 
search Center,  Princeton,  N.  J. 

Meetings  will  switch  from  the  Biltmore 
Hotel  and  Theatre  to  the  Statler.  The  two 
joint  management-engineering  meetings  will 
be  held  at  the  theatre.  All  engineering  pro- 
grams will  be  at  the  Statler,  but  the  radio 
and  tv  management  meetings  will  use  both 
hotels. 

Formal  engineering  programming  starts 
Monday,  April  28  with  papers  covering 
such  topics  as  transistors  and  new  auto- 
matic devices.  James  E.  Barr,  assistant  chief 
of  the  FCC  Broadcast  Bureau,  will  deliver 
a  paper  on  FCC  rules  covering  remote  con- 
trol and  automatic  logging. 

NAB  President  Harold  E.  Fellows  will 
address  the  engineering  luncheon  Monday 
and  the  management  luncheon  Wednesday. 
Speakers  at  other  engineering  luncheons 
will  be  Sir  Harold  Bishop,  engineering  di- 
rector of  British  Broadcasting  Corp.,  ap- 
pearing Wednesday,  and  Adm.  Charles 
Home,  vice  president  and  division  manager 
of  Convair,  who  talks  Thursday  on  "Guided 
Missile  Programs — the  Less  Glamorous 
Ones."  The  Thursday  luncheon  will  honor 
Dr.  Lee  DeForest,  inventor  of  the  three- 
element  vacuum  tube. 

Marion  Harper  Jr.,  president  of  McCann- 
Erickson,  will  speak  at  the  Tuesday  man- 
agement luncheon.  The  seven  members  of 
the  FCC  will  take  part  in  a  Wednesday 
morning  panel  discussion,  with  both  man- 
agement and  engineering  delegates  attend- 
ing. A  new  Wednesday  feature  will  be  a 
public  relations  presentation. 

Convention  exhibits  will  be  at  the  Bilt- 
more and  Statler.  The  convention  banquet 
will  be  held  Wednesday  at  the  Palladium, 
in  Hollywood,  with  ASCAP  providing  the 
show. 

Both  engineering  and  management  ses- 


sions will  go  into  automation  developments. 
Papers  at  the  engineering  meetings  will  be 
supplemented  by  discussions  at  the  manage- 
ment programs.  The  exhibits  will  show  the 
latest  automatic  equipment  developed  by 
manufacturers. 

Radio  programming  is  under  supervision 
of  John  F.  Meagher,  NAB  radio  vice  presi- 
dent, with  the  tv  activities  under  Thad  H. 
Brown  Jr.,  tv  vice  president.  Everett  E. 
Revercomb  is  secretary-treasurer  and  con- 
vention manager.  William  Walker,  assistant 
treasurer,  is  in  charge  of  registration  and 
Howard  H.  Bell,  assistant  to  the  president 
for  joint  affairs,  is  program  coordinator. 

A.  Prose  Walker,  NAB  engineering  man- 
ager, said  the  technical  programming  will 
lay  groundwork  for  the  future  operation 
of  automatic  equipment  at  broadcast  sta- 
tions, with  both  radio  and  tv  covered  by 
the  automation  papers  and  exhibits.  He 
said  engineering  attendance  was  near  the 
600  mark  a  year  ago  at  Chicago. 

Co-chairmen  of  the  NAB  convention  are 
J.  Frank  Jarman,  WDNC  Durham,  N.  C, 


MONDAY,  APRIL  28 

REGISTRATION:  7  a.m. -7  p.m.,  Biltmore. 

EXHIBITS:  9  a.m. -7  p.m.,  Biltmore,  Statler. 

"FORWARD  MOVING  FM":  10  a. m. -noon— Presiding : 
Raymond  S.  Green,  WFLN  Philadelphia;  Partici- 
pants: Ben  Strouse,  WWDC-FM  Washington; 
Charles  King,  MBS;  Horace  Fitzpatrick,  WSLS- 
FM  Roanoke,  Va.;  Guy  Harris,  KDKA-FM  Pitts- 
burgh; Joseph  T.  Connolly,  WCAU-FM  Philadel- 
phia; Theodore  Jones,  WCRB  Waltham,  Mass.; 
Jack  Kiefer,  KMLA  Los  Angeles;  Harold  Tanner, 
WLDM  Oak  Park,  Mich.;  John  M.  Ross,  Ross- 
Reisman  Co.;  John  F.  Meagher,  NAB. 

TELEVISION  MANAGEMENT  FILM  SESSION:  9:30  a.m.- 
11:45  a.m.— Presiding:  Joseph  L.  Floyd,  KELO-TV 
Sioux  Falls,  S.  D. 

Syndicated  film  panel:  Milton  A.  Gordon,  pres- 
ident, Television  Programs  of  America;  George 
T.  Shupert,  president,  ABC  Film  Syndication; 
Frederick  S.  Houwink,  WMAL-TV  Washington; 
A.  James  Ebel,  KOLN-TV  Lincoln,  Neb. 

Feature  film  panel:  Oliver  A.  Unger,  president. 
National  Telefilm  Assoc.;  Richard  A.  Harper, 
general  sales  manager,  MGM-TV;  Lee  Ruwitch. 
WTVJ  (TV)  Miami:  Dwight  W.  Martin,  WAFB-TV 
Baton  Rouge. 

LABOR  CLINIC:  2  p.m. -4  p.m. — Presidinq :  Leslie  C. 
Johnson,  WHBF-AM-TV  Rock  Island,  111.;  Dis- 
cussion leader:  Charles  H.  Tower,  NAB. 

WAGE-HOUR  SEMINAR:  4  p.m.-5  p.m.— Question  and 
answer  session  on  broadcasters'  wage-hour  prob- 
lems conducted  by  the  NAB  Employer-Employee 
Relations  Department  staff. 


TUESDAY,  APRIL  29 

REGISTRATION:  7  a.m. -7  p.m.,  Biltmore. 

EXHIBITS:  9  a.m. -7  p.m.,  Biltmore,  Statler. 

JOINT  SESSION  (Management  and  Engineering 
Conferences):  10  a.m. — Presiding:  J.  Frank  Jar- 
man,  co-chairman,  1958  Convention  Committee; 
Welcome:  Norris  Poulson,  mayor  of  Los  Angeles; 
Keynote  Address:  Dr.  Frank  Stanton,  president, 
CBS;  Address:  John  C.  Doerfer,  chairman,  FCC. 

LUNCHEON  (Management  Conference):  12:30  p.m. 
— Presiding:  W.  D.  "Dub"  Rogers  Jr.,  co-chair- 
man, 1958  Convention  Committee;  Address:  Mar- 
ion Harper  Jr.,  president,  McCann-Erickson. 

RADIO  MANAGEMENT  CONFERENCE:  2:30  p.m.-5  p.m. 
— Presiding:  John  F.  Meagher,  vice  president  for 
radio,  NAB. 

Opening  remarks:  F.  Merrill  Lindsay  Jr., 
WSOY-AM-FM  Decatur,  111. 

Tflis  Business  of  Radio — Inventory,  1958:  F.  C. 


and  W.  D.  Rogers  Jr.,  KDUB-TV  Lubbock, 
Tex.  Other  committee  members  are  Thomas 
C.  Bostic,  KIMA  Yakima,  Wash.;  John 
E.  Fetzer,  WKZO-TV  Kalamazoo,  Mich.; 
William  C.  Grove,  KFBC  Cheyenne,  Wyo. 
(Engineering  Conference  radio  liaison); 
James  D.  Russell,  KKTV  (TV)  Colorado 
Springs,  Colo.  (Engineering  Conference  tv 
liaison);  C.  Howard  Lane,  KOIN-TV 
Portland,  Ore.;  Merrill  Lindsay,  WSOY- 
FM  Decatur,  111.;  Robert  O.  Reynolds, 
KMPC  Los  Angeles,  and  Harold  P.  See, 
KRON-TV  San  Francisco. 

Harold  P.  Danforth,  WDBO-AM-TV  Or- 
lando, Fla.,  is  chairman  of  the  convention 
resolutions  committee.  Other  members  are 
William  Goetze,  KFSD  San  Diego,  Calif.; 
Myron  Jones,  WJET  Erie,  Pa.;  Mr.  Lane; 
Lawrence  H.  Rogers  II,  WSAZ-TV  Hunt- 
ington, W.  Va.;  Thad  M.  Sandstrom, 
WIBW-TV  Topeka,  Kan.,  and  J.  P.  Sheftall. 
WJZM  Clarksville,  Tenn. 

The  convention  credentials  committee 
will  be  headed  by  Leonard  H.  Higgins. 
KTNT  Tacoma,  Wash.  Other  members  are 
John  W.  Betts,  WFTM  Maysville,  Ky.; 
Gaines  Kelley,  WFMY-TV  Greensboro, 
N.  C;  Thomas  S.  Land,  WFIW  Fairfield. 
111.;  Mrs.  Hugh  McClung,  KHSL-TV  Chico, 
Calif.;  Dwight  W.  Martin,  WAFB-TV  Baton 
Rouge,  La.,  and  Odin  S.  Ramsland,  KDAL 
Duluth,  Minn. 


Sowell,  WLAC  Nashville;  Frank  M.  Headley, 
president,  Station  Representatives  Assn.;  Mat- 
thew J.  Culligan,  vice  president  in  charge  of 
NBC  Radio. 

Radio's  Role  in  National  Defense:  Robert  E. 
Lee,  FCC;  John  J.  McLaughlin,  administrative 
assistant  to  the  Secretary  of  the  Air  Force;  Nor- 
man A.  Matson,  chief.  Emergency  Warning  Sec- 
tion, U.  S.  Weather  Bureau;  Kenneth  W.  Miller, 
U.  S.  supervisor,  Conelrad;  Vincent  T.  Wasilew- 
ski,  NAB;  A.  Prose  Walker,  NAB. 

TELEVISION  MANAGEMENT  CONFERENCE:  2:30  p.m.— 
Presiding:  Thad  H.  Brown  Jr.,  vice  president  for 
television,  NAB;  Welcome:  John  E.  Fetzer, 
WKZO-TV  Kalamazoo,  Mich. 

Television  Code:  Remarks:  William  B.  Quarton, 
WMT-TV  Cedar  Rapids,  Iowa;  Presentation:  Ed- 
ward H.  Bronson,  director,  Television  Code  Af- 
fairs, NAB. 

TELEVISION  BUSINESS  SESSION:  4  p.m. -5  p.m.— 
Television  Board  elections. 


WEDNESDAY,  APRIL  30 

REGISTRATION:  9  a.m. -5  p.m.,  Biltmore. 

EXHIBITS;  9  a.m. -7  p.m.,  Biltmore,  Statler. 

JOINT  SESSION  (Management  and  Engineering 
Conferences):  9:30  a.m. — Presiding:  W.  D.  (Dub) 
Rogers  Jr.,  co-chairman,  1958  Convention  Com- 
mittee. 

FCC  Panel:  John  C.  Doerfer,  Rosel  H.  Hyde, 
Robert  T.  Bartley.  Robert  E.  Lee,  T.  A.  M.  Cra- 
ven, Frederick  W.  Ford,  John  S.  Cross  (com- 
missioner-designate ) . 

LUNCHEON  (Management  Conference):  12:30  p.m. 
— Presiding:  J.  Frank  Jarman,  co-chairman,  1958 
Convention  Committee;  Invocation:  His  Emi- 
nence James  Francis  A.  Cardinal  Mclntyre,  Arch- 
bishop of  Los  Angeles;  Address:  Harold  E.  Fel- 
lows, president-chairman  of  the  board,  NAB; 
Special  Feature:  Edwin  W.  Ebel,  chairman,  radio- 
Tv  Committee,  The  Advertising  Council. 

RADIO  MANAGEMENT  CONFERENCE:  2:30  p.m.-5  p.m. 
— Presiding:  Mr.  Meagher. 

Good  Practices  Are  Good  Business :  Worth 
Kramer,  WJR  Detroit. 

Your  Future  Is  Sound:  Kevin  B.  Sweeney, 
president,  RAB;  John  F.  Hardesty,  vice  president, 
RAB. 

Measuring  the  Radio  Audience  (Panel) :  Mod- 
erator: E.  K.  Hartenbower,  KCMO  Kansas  City; 
Panelists:  Edward  G.  Haynes  Jr.,  President, 
Trendex,  Inc.;  George  Blechta,  vice  president 
and  eastern  sales  manager,  A.  C.  Nielsen;  Dr. 

CONTINUED 


Management  conference  agenda 


Page  58    •    April  7,  1958 


Broadcasting 


THE  ONLY  MAN  OF  THE  YEAR  WHO  IS  A  WOMAN  IS  KDKA-TV'S  JOSIE  CAREY 


Pittsburgh's  Man-of-the-Year  award  winners  include  the  presi- 
dent of  one  of  America's  largest  utilities,  the  president  of  the 
world's  biggest  steel  company,  a  renowned  scientist  from  a 
great  university,  and  KDKA-TV's  Josie  Carey,  who  adds  this  to 
her  other  top  children's  program  awards.  Josie's  Storyland, 
8:45  to  9:20  weekday  mornings,  is  Pittsburgh's  outstanding 
children's  show.  Youngsters  love  her.  Parents  love  her.  Adver- 
tisers love  her.  For  one-minute  participation  availabilities, 

BOSTON,  WBZ+WBZA,  WBZ-TV  .  BALTIMORE.  WJZ-TV  .  PITTSBURGH,  KDKA,  KDKA-TV  .  CLEVELAND, 


contact  John  Sti  Mi,  KDKA-TV,  Pittsburgh,  oryour  Peters,  Griffin, 
Woodward  representative.  In  the  Pittsburgh  marketing  area, 
no  selling  campaign  is  complete  without  the  WBC  station. 

CHANNEL  2  IS  NO.  1 


A' 


PITTSBURGH 

©@®  WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

KYW,  KYW-TV  •  FORT  WAYNE,  WOWO  •  CHICAGO.  WIND  .  PORTLAND,  KEX  .  SAN  FRANCISCO.  KPIX 


Broadcasting 


April  7,  1958    •    Page  59 


TRADE  ASSNS.  continued 


MANAGEMENT  AGENDA  could. 

Sidney  Roslow,  director,  The  Pulse;  Frank  Stis- 
ser,  vice  president,  C.  E.  Hooper. 

TELEVISION  MANAGEMENT  CONFERENCE:  2:30  p.m.- 
5  p.m. — Presiding:  Mr.  Brown. 

When  Is  The  Sale  Completed?  The  Functions 
of  Station  Sales  Promotion  and  Merchandising: 
Panelists:  John  C.  Cohan,  KSBW-TV  Salinas, 
Calif.;  Raymond  W.  Welpott,  WKY-TV  Okla- 
homa City;  Arthur  Schofield,  Storer  Broadcast- 
ing 

Patterns  of  Profit— Eight  Years  of  Operation  In 
a  Typical  Market:  Charles  H.  Tower,  NAB. 

What  Can  Automation  Do  For  My  Station?: 
Presiding:  Harold  P.  See,  KRON-TV  San  Fran- 
cisco; Panelists:  W.  D.  "Dub"  Rogers  Jr.,  KDUB- 
TV  Lubbock,  Tex.;  Edgar  B.  Stern  Jr..  WDSU- 
TV  New  Orleans;  A.  Prose  Walker,  NAB. 

ANNUAL  CONVENTION  BANQUET:  7:30  p.m.,  Palla- 
dium Hollywood. 


THURSDAY,  MAY  1 

REGISTRATION:  9  a.m. -5  p.m.,  Biltmore. 

EXHIBITS:  9  a.m.-2  p.m.,  Biltmore,  Statler. 

RADIO  MANAGEMENT  CONFERENCE:  10  a.m.— All- 
Industry  Radio  Music  License  Conference:  Chair- 
man Pro  Tern:  Robert  T.  Mason,  WMRN  Marion, 
Ohio. 

TELEVISION  MANAGEMENT  CONFERENCE:  9:30  a.m.— 
Presiding:  Mr.  Brown.  . 

Comments  on  Color:  Panelists:  Clair  R.  Me- 
Collough,  WGAL-TV  Lancaster,  Pa.;  Owen  W. 
Saddler.  KMTV  Omaha,  Neb.;  Robert  D.  Swezey, 
WDSU-TV  New  Orleans. 

TvB  PRESENTATION:  11:30  a.m.— Norman  (Pete) 
Cash,  president. 

LUNCHEON:  12:30  p.m.— Presiding :  Mr.  Fellows. 
Annual  Business  Meeting. 
Adjournment. 


Engineering  Conference 


ABC,  New  York;  John  H.  DeWitt  Jr.,  president, 
WSM  Nashville,  Tenn. 

Design  Methods  to  Improve  the  Stability  of 
Am  Directional  Antenna  Systems:  Dr.  George 
Brown,  RCA. 

Design  Methods  to  Improve  the  Stability  of 
Am  Directional  Antenna  Systems:  Dr.  George 
Brown,  RCA. 

Multiplex  Operation  in  Fm  Broadcasting:  Wm. 
Tomberlin,  vice  president  in  charge  of  engineer- 
ing, KMLA  Los  Angeles. 

Am,  Fm  and  Tv  Applications  of  Uni-Level 
Amplifiers  and  Limiting  Amplifiers :  A.  A.  McGee, 
engineer.  General  Electric. 

Low  Cost  Remote  Pickup  Equipment  Con- 
structed by  Station  Personnel:  William  C.  Grove, 
general  manager-chief  engineer,  KFBC  Chey- 
enne, Wyo. 


WEDNESDAY,  APRIL  30 

JOINT  MANAGEMENT-ENGINEERING  SESSION:  Morn- 
ing. 

ENGINEERING  LUNCHEON:  12:30  p.m.— Address:  Sir 
Harold  Bishop,  director  of  engineering,  BBC. 

TECHNICAL  SESSION:  2:30  p.m.-5  p.m.— Presiding : 
J.  Barry  Watkinson.  director  of  engineering, 
KIMA  Yakima,  Wash.  Session  Coordinator:  J.  G. 
Leitch,  vice  president  of  engineering,  WCAU 
Philadelphia. 

Small  Market  Television:  F.  D.  Meadows, 
Sarkes  Tarzian  Inc. 

A  Wrap-Around  Polygon-Shaped  Helical  An- 
tenna: General  Electric. 

Systems  Test  Techniques:  ABC. 

Tv  Broadcast  Repeaters:  Dr.  Byron  St.  Clair, 
director  of  research  and  development.  Adler 
Electronics. 

Operational  and  Installation  Aids  for  Vidicon 
Equipment:  Kin  Tel. 


MONDAY,  APRIL  28 


TECHNICAL  SESSION:  9  a.m.-ll  :45  a.m.— Presiding : 
George  Hixenbaugh,  Chief  Engineer,  WMT  Cedar 
Rapids,  Iowa;  Session  Coordinator:  Raymond  X  . 
Guy,  NBC,  New  York. 

Opening  of  Engineering  Conference:  Mr.  Cyuy. 

Use  of  Transistors  in  the  Communications 
Field:  John  J.  Rienzo,  Sylvania  Electric  Products. 

Remote  Control  of  High  Power  Transmitters: 
RCA 

Current  Status  of  Remote  Control  and  Auto- 
matic Operation:  A.  Prose  Walker,  manager  of 
engineering   NAB.  .  . 

The  Effects  of  Re-radiation  From  Television 
Towers  and  Other  Structures  Vpon  Directional 
Antennas:  O.  L.  Prestholdt,  CBS-TV 

FCC  Rules  on  Remote  Control  and  Automatic 
Logging:  James  E.  Barr,  FCC  assistant  chief, 
Broadcast  Div. 

ENGINEERING  RECEPTION:  Noon. 

ENGINEERING  LUNCHEON:  12:30  p.m.— Presiding : 
William  B.  Lodge,  vice  president,  Station  Rela- 
tions &  Engineering,  CBS-TV;  Speaker:  Harold 
E.  Fellows,  president-chairman  of  the  board, 
NAB. 

TECHNICAL  SESSION:  2:30  p.m.-5  p.m.— Presiding: 
Edward  Benham,  chief  engineer,  KTTV  Los 
Angeles-  Session  Coordinator:  James  D.  Russell, 
president-general  manager,  KKTV  Colorado 
Springs,  Colo.  ,.  _„.., 

Current  and  Future  Telecasting  With  the 
Ampex  VR-1000:  Charles  P.  Ginsburg,  Ampex 

C°Coior  Videotape  Recorder:  A.  H.  Lind,  RCA. 

A  New  Three-Image-Orthicon  Color  Camera: 
J.  F.  Wiggin,  Consulting  Engineer,  General  Elec- 
t  r  ic 

Network  Transmission  Committee  Panel  Dis- 
cussion: Chairman:  John  Thorpe,  customer  serv- 
ice engineer,  Long  Lines  Dept.,  AT&T,  New 
York-  Panelists:  John  Serafm,  master  control 
supervisor  ABC,  New  York;  H.  C.  Gronberg, 
master  control  supervisor,  NBC,  New  York;  W  B. 
Whalley,  senior  project  engineer,  CBS-TV  New 
York-  F  R.  Freiberger,  staff  engineer,  Pacific 
Telephone  &  Telegraph,  San  Francisco. 


TUESDAY,  APRIL  29 

JOINT  MANAGEMENT-ENGINEERING  SESSION:  Morn- 
ing. 

TECHNICAL  SESSION:  2:30  p.m. -5:30  p.m.— Presid- 
ing: E.  C.  Frase  Jr.,  chief  engineer,  WMC- 
WMCT  Memphis,  Tenn.;  Session  Coordinator: 
Max  Bice,  chief  engineer,  KTNT-TV  Tacoma, 
Wash 

Analysis  of  Compatible  Single  Sideband  Sys- 
tem: G.  A.  Olive,  RCA  Labs. 

Factual  Operation  and  Results  on  Compatible 
Single   Sideband:  Frank  Marx,   vice  president, 


THURSDAY,  MAY  1 


TECHNICAL  SESSION:  9  a.m. -noon— Presiding :  Les- 
ter Learned,  director  in  charge  of  engineering, 
MBS,  New  York;  Session  Coordinator:  Frank 
Marx,  vice  president,  ABC,  New  York. 

Electronic  Composites  in  Modern  Television: 
F.  J.  Gaskins  and  R.  C.  Kennedy,  NBC,  New 
York. 

What  Management  Expects  of  the  Engineer:  A. 
James  Ebel,  vice  president-general  manager, 
KOLN-TV  Lincoln,  Neb. 

Equipment  and  Cameras  Used  in  BBC  Televi- 
sion Studios:  F.  C.  McLean,  deputy  chief  en- 
gineer, BBC. 

Monochrome  Television  Film  Standards:  K.  B. 
Benson,  CBS-TV. 

Influence  of  Color  Telecasting  on  Tv  Lighting: 
Herbert  R.  More,  manager,  television  dept., 
Kliegl  Brothers. 

A  Report  on  the  Engineering  Activities  Of 
TASO:  Dr.  George  Town,  director,  Television 
Allocations  Study  Organization. 

ENGINEERING  LUNCHEON  IN  HONOR  OF  DR.  LEE 
DeFOREST:  12:30  p.m. — Presiding:  Raymond  F. 
Guy,  NBC,  New  York;  Speaker:  Adm.  Charles 
Home,  vice  president-division  manager,  Con- 
vair,  Pomona,  Calif.;  Subject:  Guided  Missile 
Programs — The  Less  Glamorous  Ones;  Tatk- 
Demonstration:  New  Adventures  in  Electronics: 
C.  N.  Hoyler,  manager  of  technical  relations, 
David  Sarnoff  Research  Center,  Princeton,  N.  J. 

ADJOURNMENT 


Sidebar  Meetings 

FRIDAY,  APRIL  25 

FM  DEVELOPMENT  ASSN. 

SATURDAY,  APRIL  26 

RCA:  Sales  meeting. 

ASSN.  OF  MAXIMUM  SERVICE  TELECASTERS:  Board  of 
Directors. 

ASSN.  FOR  PROFESSIONAL  BROADCASTING  EDUCA- 
TION: Board  of  Directors. 

SUNDAY,  APRIL  27 

ASSN.  FOR  PROFESSIONAL  BROADCASTING  EDUCA- 
TION: Membership  meeting. 

ASSN.  OF  MAXIMUM  SERVICE  TELECASTERS:  Mem- 
bership meeting. 

BROADCAST  MUSIC  INC.:  Board  meeting  and  Lunch- 
eon. 

ASSN.  OF  MAXIMUM  SERVICE  TELECASTERS:  Board  of 
Directors. 

COMMITTEE  FOR  COMPETITIVE  TELEVISION:  Member- 
ship meeting. 

MBS:  Affiliates  meeting. 


Page  60 


April  7,  1958 


CLEAR   CHANNEL   BROADCASTING  SERVICE. 
DAYTIME  BROADCASTERS  ASSN. 

MBS:  Affiliates  reception. 

MONDAY,  APRIL  28 

QUALITY  RADIO  GROUP:  Breakfast. 
DISNEYLAND  TOUR. 

TELEVISION  PIONEERS:  Barbecue  luncheon. 
TELEVISION  CODE  REVIEW  BOARD. 

NAB  ASSOCIATE  MEMBER  FILM  DISTRIBUTORS:  Recep- 
tion. 


TUESDAY,  APRIL  29 

TV  STATIONS  INC.:  Breakfast. 
FASHION  LUNCHEON. 

SOUTHERN  CALIFORNIA  BROADCASTERS  ASSN.:  Recep- 
tion. 

BROADCAST  PIONEERS:  Banquet. 


WEDNESDAY,  APRIL  30 

SMALL  TELEVISION  MARKETS  COMMITTEE:  Breakfast. 
"QUEEN  FOR  A  DAY"  LUNCHEON  AND  BROADCAST. 

Washington  Broadcasters  Assn. 
Elects  KPQ's  Wallace  President 

Jim  Wallace,  KPQ  Wenatchee,  was  elected 
president  of  the  Washington  State  Assn.  of 
Broadcasters  at  a  March  28-29  meeting, 
held  at  Washington 
State  College,  Pull- 
man. Other  officers 
elected  were  W.  W. 
Warren,  KOMO 
Seattle,  vice  presi- 
dent, and  Allen  Mil- 
ler, KWSC  Pullman, 
secretary-treasurer. 

Dr.  Frank  Stan- 
ton, CBS  president, 
and  Sen.  Warren  G. 
Magnuson  (D- 
Wash.)  headed  a  list 
of  speakers.  The  sessions  included  a  sales 
clinic  coordinated  by  Pat  O'Halloran,  KPQ, 
and  Cal  Watson,  KWSC.  Clinic  speakers  in- 
cluded Martin  Boss,  Pacific  National  Adv. 
Agency,  Spokane,  Wash.;  Dean  Eugene 
Clark,  Washington  State  College  School  of 
Economics  &  Business;  John  Agostino, 
KXLY-AM-TV  Spokane,  and  John  Con- 
don, KTAC  Tacoma. 

Charles  H.  Tower,  NAB  labor  relations 
manager,  told  the  Washington  group  that 
radio  and  tv  stations  generally  are  main- 
taining advertising  revenues  though  com- 
petition is  stiffer.  He  found  a  higher  turn- 
over among  advertisers,  shorter  term  com- 
mitments and  more  station  effort  and  ex- 
pense involved  in  maintenance  of  volume. 
He  said  it  is  fair  to  assume  broadcasting 
will  follow  trends  applicable  to  overall  ad- 
vertising expenditures  unless  its  growth  pat- 
tern and  effectiveness  in  moving  goods  and 
services  more  efficiently  are  strong  enough 
to  make  up  the  difference. 

Other  speakers  included  W.  R.  Twining, 
of  Hamilton,  Stubblefield,  Twining  &  Assoc., 
San  Francisco,  and  Ron  Murphy,  manager- 
counsel  of  the  association.  The  association 
board  includes  Len  Higgins,  KTNT  Taco- 
ma; Saul  Haas,  KIRO  Seattle;  Wallace  Reid, 
KORD  Pasco;  William  Taft,  KRKO  Eve- 
rett; Tom  Bostic,  KIAM  Yakima;  Rogan 
Jones,  KVOS  Bellingham;  Dick  Jones, 
KXLY  Spokane,  and  Otto  Brandt,  KING 
Seattle. 

Broadcasting 


MR.  WALLACE 


NEW  COVERAGE 


Wl  MA-TV 


Lima's  only  television  station, 
has  multiplied  its  power 
TWELVE-FOLD! 

Now  45,000  more  UHF  sets 
are  added  to 
WIMA-TV's  expanded 
grade  B  coverage  area,  for  a 
new  total  of 
113,700  UHF  homes  in  booming 
Western  Ohio.  WIMA-TV's 
extended  coverage  embraces  an 
area  having  an  effective 
buying  income  of  $681,654,000  - 
double  the  former  figure. 

Now,  families 
throughout  WIMA-TV's 
increased  dominant  coverage 
area  will  benefit  from  improved 
tion  and  an  even  clearer  picture. 


IMA -TV 


CHANNEL  35 


IT 


Represented  by 


H-R 

Television,  Inc. 


April  7,  1958    •    Page  61 


TRADE  ASSNS.  continued 


OFFICERS  elected  at  the  Mississippi  Broadcasters  Assn.  spring  meeting  in  Biloxi  are 
(seated,  1  to  r)  Bob  Evans,  WELO  Tupelo,  executive  committee;  Joe  Carson,  WOKK 
Meridian,  vice  president;  John  Bell,  WCMA  Corinth,  president;  Hal  McCarley,  WBLE 
Batesville,  secretary-treasurer,  and  William  Guest,  WPMP  Pascagoula,  immediate  past 
president,  now  on  the  executive  committee.  Other  executive  committeemen  (standing, 
1  to  r):  Tom  Reardon,  WROX  Clarksdale;  Howard  Cole,  WHOC  Philadelphia;  Ray 
Butterfield,  WLOX  Biloxi;  Fred  Beard,  WJDX  Jackson,  and  Granville  Walters,  WNSL 
Laurel.  Executive  committee  member  Monroe  Looney,  WNAG  Grenada,  is  absent 
from  the  picture. 


RAB-RNRC  '58  Figures  Show 
Radios  in  Use  Up  81%  from  '48 

The  total  of  U.  S.  radios  in  working  con- 
dition stood  at  139.5  million  as  of  Jan.  1, 
1958,  according  to  the  semi-annual  estimate 
of  radio  set  population  by  the  joint  Radio 
Advertising  Bureau-Radio  Network  Re- 
search Committee  released  last  week.  The 
figures  show  that  there  are  81%  more  radios 
in  the  U.  S.  today  than  in  1948,  which, 
RAB  pointed  out,  is  the  "year  tv  began 
its  real  growth." 

A  breakdown  of  the  sets  in  use  today 
shows  93.0  million  in  homes;  36.5  million 
in  autos,  and  10.0  million  in  public  places. 
The  committee  estimates  there  are  46.6 
million  U.  S.  households  with  at  least  one 
radio  in  working  order,  plus  an  additional 
1.9  million  homes  with  radios  temporarily 
inoperative.  A  total  of  37.9  million  second- 
ary sets  are  in  use  in  radio  homes,  RAB 
said,  adding  this  excludes  portables  and 
auto  sets. 

An  increase  of  3  million  auto  sets  in  the 
past  year  was  shown  in  the  report.  The 
auto  set  total  of  36.5  million  is  more  than 
three  times  the  number  there  were  10  years 
ago.  "As  a  matter  of  fact,"  it  was  reported, 
"there  are  more  auto  radios  today  than 
there  were  total  radio  homes  in  1947." 
Portable  radio  count  is  now  8.5  million. 

N.  Y.  Press  Group  Installs  Slate 

Julian  Anthony,  ABC,  was  installed  last 
week  for  a  second  term  as  president  of  the 
Radio-Newsreel-Television  Working  Press 
Assn.,  N.  Y.  Also  elected  were  Herb 
Schwartz,  CBS,  first  vice  president;  Gabe 
Pressman,  NBC,  second  vice  president; 
Richard  Milbauer,  Newsfilm  USA,  treasurer; 
Charles  Campbell,  free  lance,  secretary;  Cy 
Avnet,  NBC,  assistant  secretary;  George 
Jordan,  NBC,  sergeant  at  arms.  The  board 
of  governors  includes  Nick  Archer,  News 
of   the   Day-Telenews,   chairman;  Robert 


Donahue  Jr.,  News  of  the  Day-Telenews; 
Jack  Fern,  CBS;  David  Klein,  NBC;  Arnold 
Lerner,  IBM;  Phil  Scheffler,  CBS,  and  Ed 
Silverman,  ABC. 

SMPTE  to  Hold  Tv  Film  Session 
As  Feature  of  L.  A.  Convention 

A  session  on  tv  film  distribution  will  high- 
light the  83rd  semi-annual  convention  of  the 
Society  of  Motion  Picture  &  Television  En- 
gineers April  21-25  at  the  Ambassador  Hotel 
in  Los  Angeles.  The  tv  film  session  will  be 
held  at  the  ABC  Television  Center,  Los 
Angeles. 

Other  subjects  on  the  convention  agenda 
include  closed-circuit  tv  and  plastics  for  the 
motion  picture  and  tv  industries.  An  exhibit 
of  new  equipment  also  will  be  featured 
during  convention  week. 

Speakers  announced  for  the  tv  film  ses- 
sion: Frank  G.  Ralston  Jr.,  ABC,  Los 
Angeles,  on  results  of  a  study  of  network 
film  programming;  Charles  E.  Buzzard, 
NBC,  Hollywood,  on  conditions  and  pro- 
cedures affecting  a  network  film  exchange; 
Henry  J.  Miller,  ABC,  Hollywood,  on  the 
difference  in  responsibilities  of  the  tv  film 
editor  and  the  motion  picture  film  editor; 
John  P.  Ballinger,  Screen  Gems  Inc.,  Los 
Angeles,  on  the  possibilities  of  standardiza- 
tion in  tv  film;  Eric  C.  Johnson,  Eastman 
Kodak  Co.,  Rochester,  N.  Y.,  on  film  han- 
dling, and  William  W.  Edwards,  ABC, 
Hollywood,  on  planning  film  installations. 

Flint  Radio  Stations  Organize 

Six  radio  stations  in  Flint,  Mich.,  have 
formed  the  Flint  Radio  Broadcasters  Assn. 
Managers  of  WAMM,  WBBC,  WFDF, 
WKMF,  WTAC  and  WMRP  met  March  26 
to  organize  the  top-level  management  group 
and  elected  Richard  S.  Carter  of  WAMM 
president.  Joseph  R.  Fife,  WBBC,  is  secre- 
tary and  Marvin  Levey,  WFDF,  treasurer. 


Page  62 


April  7,  1958 


TvB  Fires  Back  With  Statistics 
Following  Usual  ANPA  Claims 

"The  attraction  and  allure  of  television 
are  about  over,"  Charles  T.  Lipscomb  Jr., 
president  of  Bureau  of  Advertising,  Ameri- 
can Newspaper  Publishers  Assn.  told  the 
Assn.  of  Advertising  Men  &  Women  in  New 
York  last  week.  Therefore,  he  said,  "within 
the  next  few  years,  more  and  more  big 
advertisers  are  going  to  switch  to  news- 
papers as  their  primary  medium."  The  Tele- 
vision Bureau  of  Advertising  promptly  dis- 
agreed. 

"Tv  costs  are  rising  and  ratings  declin- 
ing," Mr.  Lipscomb  said.  With  more  and 
more  tv  stations  coming  into  being,  the 
audiences  become  split,  divided  and  dimin- 
ished, to  the  point  where  advertisers  are 
getting  very  nervous." 

According  to  Mr.  Lipscomb  the  average 
home  "(even  if  watching  for  a  total  of  five 
hours  a  day)  can  get,  at  most,  only  7 
or  8%  of  the  advertising  on  television." 

A  TvB  spokesman  said  Wednesday  that 
this  was  "wishful  thinking"  on  the  part 
of  Mr.  Lipscomb.  TvB  cited  its  recently 
released  figures  which  show  a  rise  in  net- 
work tv  audience  for  the  first  two  months 
of  1958.  January  and  February  1958  set 
"two  new  alltime  highs,"  TvB  said  "with 
the  average  daytime  television  advertiser 
reaching  19%  more  homes  in  1958  than 
1957,  while  the  average  evening  tv  adver- 
tiser reached  9%  more  homes."  The  TvB 
report  showed  that  the  average  weekday 
daytime  program  reached  692,000  more 
homes  per  broadcast  in  1958  than  in  1957. 
Figures  were  compiled  by  A.  C.  Nielsen  Co. 

WOR-TV  New  York's  Problem: 
No  Ratings  History  on  Phillies 

Though  WOR-TV  New  York  has  ob- 
tained three  advertisers  to  sponsor  its  up- 
coming schedule  of  telecasts  of  Philadelphia 
Phillies  baseball  games,  some  advertiser 
resistance  can  be  traceable  to  the  "novelty 
factor"  of  the  programming,  Gordon  Gray, 
executive  vice  president  of  WOR-TV  New 
York,  told  a  meeting  of  the  Sports  Broad- 
casters Assn.  of  New  York  last  week. 

Mr.  Gray  explained  that  timebuyers  and 
other  agency  officials  at  agencies  prefer  to 
have  a  rating  on  a  program  before  they  rec- 
ommend its  purchase.  The  station  obviously 
has  no  rating  history  on  Phillies  games  and 
there  has  been  some  advertiser  reluctance. 
Mr.  Gray  expressed  the  view  that  if  the 
station  does  not  obtain  complete  sponsor- 
ship by  the  opening  of  the  season,  he  believes 
that  advertisers  will  buy  in  "within  a  few 
weeks"  after  the  first  telecast. 

Mr.  Gray  later  declined  to  name  the  three 
advertisers  signed  but  said  the  station  hoped 
to  announce  the  complete  roster  of  adver- 
tisers at  a  later  date.  WOR-TV  will  start  tele- 
casting 78  Phillies  games  on  April  15. 

AWRT  to  Meet  April  24-27 

The  American  Women  in  Radio  and 
Television  has  announced  that  it  will  hold 
its  Seventh  Annual  Convention  at  the  Fair- 
mont Hotel  in  San  Francisco  April  24-27. 
The  theme  of  the  convention  will  be  "Re- 
sources and  Resourcefulness." 

Broadcasting 


ASCAP  congratulates  the  1957  Winners 


ff 


"ALL  THE  WAY 

JIMMY  VAN  HEUSEN  —  SAMMY  CAHN 
PUBLISHED  BY  MARAVILLE  MUSIC  CORP. 


A.M.P.A.S. 


ASCAP  Academy  winners  since  193 h 


1934  — "The  Continental"  —  Con  Conrad,  Herbert  Magidson 

1935  —  "Lullaby  of  Broadway" -Harry  Warren,  Al  Dubin 

1936  — "The  Way  You  Look  Tonight" -Jerome  Kern,  Dorothy  Fields 

1937  — "Sweet  Leilani"  —  Harry  Owens 

1938  — "Thanks  for  the  Memory"-Ralph  Ranger,  Leo  Robin 

1939  — "Over  the  Rainbow"-E.  Y.  Harburg,  Harold  Arlen 

1940 -"When  You  Wish  Upon  A  Star" -Ned  Washington,  Leigh  Harline 

1941  _"The  Last  Time  I  Saw  Paris"-Jerome  Kern,  Oscar  Hammerstein  2nd 

1942  —  "White  Christmas"- Irving  Berlin 

1943  —  "You'll  Never  Know"-Harry  Warren,  Mack  Gordon 
1944_"Swinging  On  A  Star"-James  Van  Heusen,  Johnny  Burke 
1 945  —  "It  Might  As  Well  Be  Spring" -Rodgers  and  Hammerstein 
1946-"0n  the  Atchison,  Topeka  and  Santa  Fe"-H.  Warren,  J.  Mercer 
1947  —  "Zip-A-Dee-Doo-Dah"  —  Allie  Wrubel,  Ray  Gilbert 

1948 -  "Buttons  and  Bows" -Jay  Livingston,  Ray  Evans 

1949-  "Baby,  It's  Cold  Outside"  — Frank  Loesser 

1950  — "Mona  Lisa" -Ray  Evans,  Jay  Livingston 

1951  -"In  the  Cool  Cool  Cool  of  the  Evening"-H.  Carmichael,  J.  Mercer 

1952  — "Do  Not  Forsake  Me,  Oh  My  Darlin'  "  —  Dimitri  Tiomkin,  Ned  Washington 
1953 -"Secret  Love" -Sammy  Fain,  Paul  Webster 

1954  — "Three  Coins  in  the  Fountain"-Sammy  Cahn,  Jule  Styne 

1955-  "Love  is  a  Many  Splendored  Thing"  — Paul  Francis  Webster,  Sammy  Fain 

1956 -  "Whatever  Will  Be,  Will  Be"  ('Que  Sera,  Sera')- Ray  Evans,  Jay  Livingston 


Broadcasting 


April  7,  1958    •    Page  63 


GOVERNMENT 

W DAY-TV  GETS  SEC.  315  RELIEF 


The  legal  dilemma  of  broadcasters — lia- 
bility for  political  remarks  they  are  forbid- 
den to  censor— received  major  judicial 
recognition  Thursday  in  North  Dakota 
Supreme  Court. 

In  a  4-1  decision  the  court  held  that 
WDAY-TV  Fargo  is  not  liable  for  state- 
ments made  over  its  facilities  by  a  candidate 
in  the  1956  general  election  campaign.  The 
decision  upheld  the  ruling  of  Judge  John  C. 
Pollock,  of  county  district  court,  dismissing 
a  $100,000  libel  suit  brought  against  the 
station  by  the  North  Dakota  Farmers  Union 
and  A.  C.  Townley,  a  candidate  for  the 
Senate. 

The  Supreme  Court  hearing  was  held  last 
Oct.  3,  with  Douglas  A.  Anello,  NAB  chief 
attorney,  participating  as  a  friend  of  the 
court  [Trade  Assns.,  Oct.  7,  1957].  The 
Union  has  not  decided  if  it  will  appeal. 

Judge  P.  O.  Sathre,  of  the  Supreme  Court, 
handed  down  the  majority  decision.  It  was 
believed  to  be  the  first  time  an  appellate 
court  had  ruled  on  the  liability  problem 
created  by  Sec.  315  of  the  Communications 
Act  of  1934,  the  "equal  time"  section.  The 
law  requires  broadcasters  who  broadcast 
speeches  by  one  or  more  candidates  for  the 
same  office  to  give  equal  time  to  other  can- 
didates. It  holds  broadcasters  may  not  cen- 
sor speeches  carried  under  this  equal  time 
basis,  under  penalty  of  loss  of  broadcast 
license. 

In  his  opinion  Judge  Sathre  said,  "Since 
power  of  censorship  of  political  broadcasts 
is  prohibited,  it  must  follow  as  a  corollary 
that  the  mandate  prohibiting  censorship  in- 
cludes the  privilege  of  immunity  from  liabil- 
ity for  defamatory  statements  made  by  the 
speakers. 

"In  the  instant  case  the  defendant 
(WDAY-TV)  was  required  by  Sec.  315  to 
permit  broadcast  of  the  Townley  speech. 
Power  to  censor  the  speech  was  denied  by 
the  clear  and  specific  language  of  Sec.  315. 
We  cannot  believe  that  it  was  the  intent  of 
Congress  to  compel  a  station  to  broadcast 
libelous  statements  and  at  the  same  time 
subject  it  to  the  risk  of  defending  actions  for 
damages." 

North  Dakota  has  a  state  law  giving  im- 
munity to  broadcasters  for  defamatory  state- 
ments made  over  the  station  by  persons 
other  than  the  station  owner  or  station  per- 
sonnel. This  law  was  not  before  the  State 
Supreme  Court  in  the  current  case. 

Quenton  Burdick,  Farmers  Union  coun- 
sel, said  Thursday  in  Fargo  the  Union  would 
decide  today  (Monday)  at  a  board  meeting 
if  it  would  take  the  case  to  the  U.  S.  Su- 
preme Court. 

Judge  James  Morris,  in  dissenting  from 
the  majority  ruling,  contended  that  while 
Congress  may  have  intended  to  prevent 
censorship  of  matter  defamatory  to  candi- 
dates, this  does  not  extend  to  innocent  by- 
standers. He  said,  "The  plaintiff  is  an  in- 
nocent third  party  whose  reputation  has 
been  defamed  under  the  claimed  protection 
of  the  prohibition  against  censorship  in  Sec. 
315."  He  concluded  Sec.  315  does  not  af- 


ford WDAY-TV  a  defense  and  that  the 
public  interest  is  not  served  by  making  the 
reputation  of  innocent  third  parties  subject 
to  destruction  without  recourse  to  the  dis- 
seminator. 

NTA  Newark  Purchase 
Gets  FCC's  Approval 

The  first  sale  of  a  New  York  market  sta- 
tion was  granted  by  the  FCC  last  week 
to  National  Telefilm  Assoc.  Inc.  with  ap- 
proval of  the  firm's  $3.5  million  purchase 
of  ch.  13  WATV  (TV)  and  WAAT-AM- 
FM  Newark,  N.  J.,  from  Irving  R.  Rosen- 
haus  and  associates. 

The  grant  was  made  without  prejudice 
to  whatever  action  the  Commission  "may 
deem  appropriate  in  the  light  of  any  deter- 
mination" of  certain  anti-trust  suits  which 
involve  NTA.  Comrs.  Robert  Bartley  and 
T.A.M.  Craven  dissented  on  this  decision. 
Comr.  Robert  Lee  was  not  present. 

NTA,  which  also  owns  ch.  9  KMSP  (TV) 
Minneapolis-St.  Paul,  Minn.,  plans  to  change 
the  call  letters  of  its  Newark  stations  to 
WNTA-AM-FM-TV.  WAAT,  which  along 
with  its  fm  affiliate  was  licensed  to  Bremer 
Broadcasting  Corp..  operates  on  970  kc  with 
5  kw  day,  1  kw  night.  WAAT-FM  is  on 
94.7  mc  with  13.5  kw.  WATV,  licensed  to 
Atlantic  Television  Inc.,  began  in  1948  on 
ch.  13,  and  is  one  of  seven  tv  stations  shar- 
ing an  antenna  atop  the  Empire  State  Bldg. 

NTA  is  considered  one  of  the  larger 
distributors  of  feature  films  and  tv  film 
series  to  television.  It  has  an  agreement 
with  20th  Century-Fox  Corp.  to  release  its 
pre-1948  films  to  tv  as  the  company  makes 
them  available  for  television  showing.  NTA 
also  operates  the  NTA  Film  Network,  in 
which  Fox  holds  a  50%  interest. 

Commenting  on  last  week's  FCC  action, 
Ely  A.  Landau,  board  chairman  and  chief 
executive  officer  of  NTA,  said:  "The  ac- 
quisition of  television  and  radio  operations 
in  metropolitan  New  York  City  is  an  im- 
portant milestone  in  the  growth  of  NTA. 
We  have  plans  for  a  complete  overhaul  of 
the  program  structure  of  these  stations, 
including  the  presentation  of  many  live  pro- 
grams. Shortly  we  shall  announce  new  and 
additional  personnel  to  carry  forward  the 
plans  we  have  been  working  on." 

FCC  Questions  KTVW  (TV) 
Proposed  Move  to  Seattle 

The  FCC  last  week  asked  J.  Elroy  Mc- 
Caw,  owner  of  KTVW  (TV)  Tacoma,  Wash., 
to  explain  why  a  hearing  should  not  be  set 
on  the  station's  application  to  increase  power 
and  antenna  height  and  move  the  ch.  13  out- 
let's transmitter  into  Seattle. 

Questioned  in  the  FCC's  McFarland 
letter,  among  other  things,  was  whether 
KTVW  is  attempting  to  become  a  Seattle 
station. 

Mr.  McCaw's  application  asked  for  an 
increase  in  power  from  100  kw  to  the  maxi- 
mum 316  kw,  an  increase  in  antenna  height 
from  780  to  795  feet,  a  change  in  type  of 
transmitter  and  a  move  of  KTVW's  trans- 


mitter 26  miles  north  from  its  present  loca- 
tion five  miles  east  of  Tacoma  to  Queen 
Anne  Hill  in  Seattle. 

The  FCC  said  its  findings  indicate  the 
proposed  changes  would  place  part  of 
Tacoma  in  a  shadow  area  because  of  major 
terrain  obstruction;  that  the  proposed  site 
is  in  an  area  zoned  as  residential  and  KTVW 
has  been  refused  the  proposed  site;  that  the 
outlet's  proposal  to  use  existing  capital  of 
$55,500  and  deferred  payments  of  $166,500 
for  the  changes  does  not  verify  that  there  is 
an  agreement  for  credit  with  an  equipment 
manufacturer  for  credit  terms;  that  KTVW's 
balance  sheet  on  April  15,  1957,  indicates 
liabilities  exceed  cash  receivable  by  $127,- 
000,  and  that  the  FCC  is  unable  to  deter- 
mine if  any  cash  at  all  is  available  or  how 
it  can  be  obtained  from  liquid  assets. 

WOV  Joins  Rush  to  Suburbs, 
Asks  New  York-Carlstadt  ID 

While  some  small-market  broadcast  sta- 
tions aspire  to  be  identified  with  nearby  big 
cities,  WOV  New  York  has  joined  the  great 
American  rush  to  the  suburbs. 

That  is  the  deduction  to  be  made  from 
the  station's  application  to  the  FCC  asking 
that  it  be  allowed  to  identify  itself  as  serving 
both  New  York  and  nearby  Carlstadt,  N.  J. 
(population  5,591,  1950  Census).  The  man- 
agement of  the  station,  known  for  its  pro- 
gramming to  Italian-speaking  audiences,  ex- 
plained Carlstadt  has  had  a  heavy  influx 
of  Italian-speaking  and  Negro  populations 
in  recent  years. 

But  the  FCC,  its  amazement  and  curiosity 
still  unabated,  last  week  sent  WOV  a  Mc- 
Farland Letter  asking  why  a  hearing  should 
not  be  set  on  WOV's  claim  that  an  undue 
burden  would  be  placed  on  the  station  if 
it  remains  a  New  York-only  outlet. 

Enden  Dandruff  Claims  Revised 
In  Wake  of  FTC's  Crackdown 

Helene  Curtis  Industries  Inc.,  Chicago, 
has  entered  a  consent  agreement  with  the 
Federal  Trade  Commission  that  it  will 
cease  claims  that  Enden  shampoo  will  un- 
qualifiedly cure  dandruff.  This  is  the  second 
television  case  based  on  FTC  monitoring  to 
be  closed. 

The  agreement  signed  by  Helene  Curtis 
is  not  an  admission  of  violating  the  law.  It 
follows  an  official  complaint  filed  against 
the  cosmetic  house  by  the  FTC  last  summer 
[Government,  Aug.  5]  charging  that  false 
dandruff-curing  properties  were  claimed  for 
Enden  in  network  and  spot  commercials. 
The  FTC  approved  the  consent  order  last 
week. 

Helene  Curtis  is  forbidden  to  claim  that 
Enden  will  have  any  lasting  effect  on  dan- 
druff except  during  regular  use,  according 
to  the  FTC.  One  other  cosmetic  case  de- 
veloped by  the  monitoring  unit  was  closed 
when  Lanolin  Plus  last  fall  signed  a  con- 
sent order  prohibiting  scare  tactics  and  state- 
ments that  competitors'  detergent  shampoos 
burn  hair  [Government,  Nov.  4].  Cases 
against  broadcast  commercials  for  drugs,  a 
household  cleaner  and  other  products  still 
are  in  litigation. 


Page  64    •    April  7,  1958 


Broadcasting 


YOU  MIGHT  DRAW  A  ROYAL  FLUSH* 

BUT  .  . 


AMERICAN  RESEARCH  BUREAU 

MARCH  1957  REPORT 
GRAND  RAPIDS-KALAMAZOO 


TIME  PERIODS 

Number  of  Quarter  Hours 
With  Higher  Ratings 

WKZO-TV 

Station  B 

MONDAY  THRU  FRIDAY 

)         8:00  a.m.  to  6:00  p.m. 

143 

57 

6:00  p.m.  to  11:00  p.m. 

94 

6 

SATURDAY 

8:00  a.m.  to  1 1:00  p.m. 

50 

10 

SUNDAY 

9:00  a.m.  to  11:00  p.m. 

40 

16 

NOTE:  Survey  based  on  sampling  in  the  following 
proportions — Grand  Rapids  (42.8%),  Kala- 
mazoo (18.9%),  Muskegon  (19.8%),  Battle 
Creek  (18.5%). 


WKZO-TV— GRAND  RAPIDS-KALAMAZOO 
WKZO  RADIO — KALAMAZOO-BATTLE  CREEK 
WJEF  RADIO— GRAND  RAPIDS 
WJEF-FM— GRAND  RAPIDS-KALAMAZOO 
KOLN-TV — LINCOLN,  NEBRASKA 

Associated  with 
WMBD  RADIO— PEORIA,  ILLINOIS 


YOU  NEED  WKZO-TV 
TO  GET  THE  JACKPOT 
IN  KALAMAZOO-GRAND  RAPIDS ! 

For  the  winning  hand  in  Kalamazoo-Grand  Rapids 
you  need  the  market  dominance  of  WKZO-TV!  Look 
at  the  facts:  ARB  shows  WKZO-TV  is  first  in  267% 
more  quarter  hours  than  the  next-best  station — 327 
for  WKZO-TV,  89  for  Station  B ! 

WKZO-TV  telecasts  from  Channel  3  with  100,000 
watts  from  1000'  tower.  It  is  the  Official  Basic  CBS 
Television  Outlet  for  Kalamazoo-Grand  Rapids  — 
serves  over  600,000  television  homes  in  one  of  Amer- 
ica's top-20  TV  markets ! 

100,000  WATTS  •  CHANNEL  3  •  1000'  TOWER 


TV 


Studios  in  Both  Kalamazoo  and  Grand  Rapids 


For  Greater  Western  Michigan 

Avery-Knodel,  Inc.,  Exclusive  National  Representatives 

*  Odds  against  it — 649,739  to  l! 


Broadcasting 


April  7,  1958    •    Page  65 


GOVERNMENT  continued 


FCC  DISCLAIMS  CATV  CONTROL 


The  FCC  last  week  washed  an  old  irritant, 
community  antenna  television,  out  of  its 
hair. 

Community  antenna  systems  do  not  per- 
form the  functions  of  common  carriers  as 
set  forth  in  the  Communications  Act,  the 
FCC  said — and  dismissed  a  1956  complaint 
by  13  radio  and  tv  broadcast  stations  ask- 
ing the  agency  to  assume  jurisdiction  over 
28  such  systems  operating  in  36  states. 

Comr.  Robert  T.  Bartley  abstained  from 
the  FCC  vote  which  threw  out  the  complaint 
filed  April  6,  1956  [Government,  April  9. 
1956]  by  KFBC-AM-TV  Cheyenne,  Wyo.; 
KSTF  (TV)  Scottsbluff.  Neb.;  KFXJ-AM- 
TV  Grand  Junction.  Colo.;  KOTA-AM-TV 
Rapid  City,  S.  D.;  KID-AM-TV  Idaho  Falls. 
Idaho;  KSPR  Casper, Wyo.; KG VO-AM-TV 
Missoula,  Mont.;  KLIX-AM-TV  Twin  Falls, 
Idaho;  KLAS-AM-TV  Las  Vegas,  Nev.; 
KANA  Anaconda,  Mont.;  KGLN  Glen- 
wood  Springs,  Colo.;  KRAL  Rawlins,  Wyo., 
and  KSID  Sidney,  Neb. 

Comr.  Robert  E.  Lee  did  not  participate 
in  the  FCC  action. 

In  turning  down  the  request  by  the  13 
western  outlets,  the  FCC  acknowledged  that 
common  carriers  and  CATV  systems  have 
several  qualities  in  common.  But  the  signifi- 
cant difference,  the  FCC  emphasized,  is 
that  the  signals  transmitted  by  the  former 
are  determined  by  the  user  or  subscriber, 
not  the  common  carrier  itself,  while  the 
signals  transmitted  by  the  CATV  system  are 
determined  by  the  system  itself,  not  the 
customer. 

Although  the  complaint  had  not  raised 
the  question  of  possible  FCC  jurisdiction 
over  CATV  through  the  agency's  radio  li- 
censing provisions,  the  FCC  said  there  is 
doubt  that  these  provisions  may  be  interpret- 
ed to  reach  CATV  systems  as  long  as  the 
systems  don't  violate  prohibitions  against 
excessive  eletromagnetic  radiation  emission. 

The  FCC  said  that  while  the  Communica- 
tions Act  does  not  define  the  specific  test 
of  what  is  and  is  not  a  common  carrier, 
the  history  of  the  Act  has  made  it  clear  that 
its  provisions  should  not  apply  to  persons 
who  are  not  common  carriers  in  the  "ordi- 
nary" or  "traditionally  accepted"  concept 
of  common  carriers. 

Fundamental  to  this  is  that  the  customer 
transmits  intelligence  of  his  own  choosing, 
the  FCC  said.  Acknowledging  that  a  CATV 
operator  would  be  likely  to  transmit  pro- 
grams to  general  listener  preferences,  the 
FCC  said  that  nevertheless  the  ultimate 
choice  is  with  the  CATV  operator,  and  that 
it's  obvious  the  CATV  operator  can't  pro- 
gram according  to  the  desires  of  each  in- 
dividual among  his  customers. 

Even  if  the  FCC  could  assume  common 
carrier  powers  over  CATV,  the  order  said, 
the  agency  doesn't  feel  it  could  restrict  or 
control  the  entry  or  operation  of  CATV 
systems  to  protect  broadcast  stations. 

The  13  outlets  had  claimed  CATV  tends 
to  defeat  the  objectives  of  the  Sixth  Order 
&  Report — to  provide  at  least  one  tv  service 
to  all  parts  of  the  country  and  one  service 
to  each  community;  causes  reluctance  by 
advertisers  to  buy  a  local  station  when  they 

Page  66    •    April  7,  1958 


already  are  getting  free  circulation  via 
CATV;  affects  quality  of  local  station  pro- 
gramming because  of  diminished  revenues 
from  networks;  inhibits  construction  of  local 
and  satellite  stations  and  thus  makes  it  tough 
for  rural  subscribers  (not  served  by  CATV) 
to  get  tv  service;  may  create  overlap  of  the 
service  areas  of  stations  under  common  con- 
trol. 

There  are  500  to  600  community  televi- 
sion systems  throughout  the  U.  S.,  with  the 
heaviest  concentration  in  mountainous  re- 
gions. CATV  systems,  which  may  be  pri- 
vately operated  or  owned  co-operatively  by 
a  community,  receive  the  signals  of  regular 
tv  broadcast  stations  in  their  area  via  an 
antenna,  usually  on  a  hilltop  or  other  high 
ground  near  the  community.  From  this 
point,  signals  are  transmitted  by  wire,  with 
suitable  amplifiers,  to  the  homes  or  places  of 
business  in  a  community. 

Technically,  a  CATV  system  may  receive 
and  transmit  the  signals  of  up  to  seven  tv 
stations  if  that  many  are  within  its  antenna's 
reach,  but  the  average  is  three — usually  rep- 
resenting programs  of  the  three  tv  networks. 
The  systems  can  receive  signals  from  a  uhf 
station  and  convert  them  for  reception  on 
a  conventional  vhf  receiving  set. 

CATV  systems  are  not  legally  required  to 
get  permission  from  the  tv  stations  whose 
signals  they  retransmit,  though  some  do. 
The  systems  charge  the  set  owner  an  instal- 
lation fee  ranging  from  $25  to  $75  and  a 
monthly  fee  of  $3  to  $7.50. 

Walla  Walla  Shifted  to  All-U, 
In  FCC  Deintermixture  Action 

The  FCC  last  week  finalized  its  rule-mak- 
ing on  Walla  Walla,  Wash.,  and  amended  its 
tv  table  of  assignments,  effective  May  12,  to 
make  Walla  Walla  all-uhf  by  deleting  chs.  5 
and  8,  adding  chs.  44  and  50  (educational) 
and  making  ch.  22,  now  reserved  for  educa- 
tional use,  available  for  commercial  use. 
Comr.  Robert  Bartley  dissented  in  this  de- 
cision. 

At  the  same  time  the  Commission  rejected 
proposals  by  ch.  59  WFAM-TV  Lafayette, 
Ind.,  to  shift  ch.  10  from  Terre  Haute  to 
Lafayette,  and  by  ch.  24  WDAN-TV  Dan- 
ville, 111.,  to  shift  ch.  10  from  Terre  Haute 
to  Danville. 

The  FCC  also  directed  preparation  of  a 
document  which  would  deny  all  ch.  12 
rule-making  proposals  affecting  Erie,  Pa.; 
Akron-Cleveland,  Ohio;  Clarksburg  and 
Weston,  both  West  Virginia,  and  Flint-Sagi- 
naw-Bay City,  Mich.  This  proceeding  has 
involved  conflicting  proposals  to  shift  ch. 
12  from  Erie  to  the  Cleveland-Akron  area, 
or  to  Akron  or  Cleveland  alone,  or  to  Can- 
ton or  Cleveland  for  educational  use.  The 
proceeding  has  also  involved  the  reassign- 
ing of  ch.  12  from  Flint  to  Saginaw-Bay 
City-Flint,  or  to  Ann  Arbor.  The  proposal 
to  shift  ch.  12  from  Erie  to  Akron-Cleve- 
land or  to  Akron  alone  would  have  necessi- 
tated transmitter  site  and  possible  channel 
changes  of  facilities  in  Clarksburg  and 
Weston,  W.  Va. 

The  Commission  last  week  invited  com- 
ments by  May  12  to  a  proposal  by  ch.  12 


KTVH  (TV)  Hutchinson,  Kan.,  to  shift  that 
channel  to  Wichita,  Kan.,  so  that  KTVH 
could  request  modification  of  its  license  to 
specify  operation  on  ch.  12  at  Wichita. 
Comrs.  Bartley  and  Frederick  Ford  dis- 
sented. 

The  Commission  also  invited  comments 
by  May  12  to  petitions  for  rule-making  to 
( 1 )  shift  ch.  22  from  Clarksburg,  W.  Va.,  to 
Pittsburgh,  Pa.,  and  (2)  substitute  ch.  33  for 
ch.  73  in  Youngstown,  Ohio,  deleting  ch.  47 
from  Pittsburgh  and  adding  chs.  22  and  73 
to  that  city  and  ch.  79  for  ch.  22  in  Clarks- 
burg. At  the  same  time,  WTVQ  (TV)  Pitts- 
burgh was  asked  to  show  cause  why  it  should 
not  shift  from  ch.  47  to  either  ch.  22  or 
ch.  73,  and  WXTV  (TV)  Youngstown  to 
change  from  ch.  73  to  ch.  33.  The  first  of 
these  proposals  was  made  by  Pittsburgh's 
educational  tv  station,  ch.  13  WQED  (TV), 
to  enable  ch.  22  (commercial)  also  to  be  used 
for  educational  programs  in  Pittsburgh  area. 
The  second  proposal  was  made  by  ch.  73 
WXTV  (TV)  Youngstown,  which  claims  to 
be  at  a  disadvantage  because  of  lower  uhf 
channel  service  in  its  area.  Chairman  John 
Doerfer  and  Comr.  Ford  dissented. 

Comr.  Robert  Lee  was  absent  for  the  day. 
Chairman  Doerfer  was  absent  for  the  Walla 
Walla,  Wash.,  allocation. 

Objections  Filed  at  Commission 
To  Storer  Experimental  V  Bid 

Storer  Broadcasting's  petition  to  construct 
an  experimental  station  in  the  Wilmington- 
Philadelphia  area  on  ch.  12  to  broadcast  the 
regular  program  schedule  of  Storer's  ch.  12 
WVUE  (TV)  Wilmington,  [Government, 
Feb.  24]  ran  into  opposition  from  ch.  12 
WNBF-TV  Binghamton,  N.  Y.,  sister  sta- 
tion of  WFIL-TV  Philadelphia. 

WNBF-TV  states  that  the  Storer  proposal 
is  contrary  to  the  public  interest  because 
"construction  and  operation  of  the  proposed 
facilities  at  the  site  specified  will  reduce  the 
mileage  separation"  between  WVUE  and 
WNBF-TV  "substantially  below  the  min- 
imum" permitted  by  the  FCC.  The  ex- 
perimental station  would  also  cause  ob- 
jectionable interference  to  WNBF-TV,  and 
the  proposed  station  does  not  offer  a  "valid 
program  of  research  and  experimentation." 
WNBF-TV  feels  the  WVUE  experiment  is 
"subterfuge." 

WPRO-TV  Providence,  R.  I.,  has  also  ob- 
jected to  the  experimental  station,  stating 
that  it  will  cause  "objectionable  interfer- 
ence". WPRO-TV  wants  either  a  denial, 
hearing,  or  the  limitation  on  Storer  to  con- 
fine its  experiment  to  no-interference  hours 
or  to  modify  its  proposal  so  no  interference 
will  be  caused  WPRO-TV. 

WGKA-AM-FM  Programs  Proper 

WGKA-AM-FM  Atlanta  was  reported  in 
Broadcasting  as  one  of  nine  radio  stations 
receiving  a  letter  of  inquiry  from  the  FCC 
regarding  purported  program  imbalance 
[Closed  Circuit,  March  31].  This  was  in- 
correct. WGKA,  which  runs  a  good  music 
program  operation,  was  informed  that  its 
application  for  license  renewal  was  received 
too  late  for  processing.  There  was  no  ques- 
tion of  programming  imbalance.  FCC  staff 
has  WGKA  application  under  review  now. 

Broadcasting 


Nothing  subliminal  about  color  radio.  Los  Angeles  responded  when  C.  E.  Hooper  called 
to  make  his  February-March  report.  KFWB  is  No.  1  in  total  rated  time  periods.  PULSE  is 
coming  up  fast,  too.  In  wonderful  Los  Angeles,  buy  KFWB.  Robert  M.  Purcell.  president 
and  general  manager.  Represented  nationally:  JOHN  BLAIR  &  COMPANY 


April  7,  1958    •    Page  67 


GOVERNMENT  continued 


RADIO  TRAFFIC  AID 
CITED  TO  CONGRESS 

•  House  group  holds  hearings 

•  MBS,  WIP,  NAB  appear 

Radio  broadcasters  told  Congress  last 
week  that  radio  can  be  used  to  beat  death 
on  the  highways. 

"The  only  possible  way  of  reaching  the 
man  or  the  woman  driving  a  car  is  through 
radio,"  one  of  them  told  a  subcommittee 
of  the  House  Commerce  Committee. 

MBS'  Charles  Godwin  described  Mutual's 
network  of  East  Coast  affiliates  which 
furnish  road  and  weather  information  to 
Florida-bound  motorists  in  winter  months. 
A  unique  aspect  of  this  Operation  Roadbeat 
program,  Mr.  Godwin  pointed  out,  is  that 
participating  Mutual  stations  tell  listeners 
where  to  turn  their  dials  for  additional  in- 
formation enroute  from  one  area  to  another. 

He  called  for  the  establishment  of  a 
centralized  reporting  system  so  all  media 
could  receive  traffic  information  quickly 
and  easily. 

Mr.  Godwin  illustrated  his  statement  with 
a  2V2  -minute  tape  recording  of  a  WIP  Phil- 
adelphia broadcast  on  road  and  traffic  con- 
ditions. He  also  read  a  statement  for  MBS 
president  Armand  Hammer,  saying  36  mil- 
lion automobiles  are  equipped  with  radio. 

Ralf  Brent,  WIP  executive,  told  commit- 
tee members,  that  the  Philadelphia  station 
broadcasts  almost  100  traffic  announcements 
weekly,  and  has  been  promoting  highway 
safety  for  22  years. 

One  special  WIP  program,  Heading 
Home,  runs  from  4  p.m.  to  6  p.m.  for 
homeward  bound  workers,  Mr.  Brent  re- 
lated. He  also  said  that  the  General  Motors 
Acceptance  Corp.  sponsors  30  traffic  an- 
nouncements weekly.  WIP  is  one  of  the 
stations  in  the  country  carrying  the  GMAC 
campaign  on  a  52-week-a-year  basis,  he 
said.  During  the  summer  months,  he  ex- 
plained, GMAC  expands  this  campaign  to 
300  stations. 

WIP  also  uses  an  airplane  in  the  summer 
months  to  spot  traffic  conditions,  Mr.  Brent 
said.  Reports  from  the  plane  are  broadcast 
direct  to  listeners  in  cars  via  WIP,  he  ex- 
plained. 

sHe  also  said  WIP  has  received  many 
grateful  calls  from  motorists  during  the 
severe  snowstorm  three  weeks  ago  expressing 
appreciation  for  the  advice  on  what  to  do 
and  what  not  to  do  if  an  automobile  ran 
into  a  fallen  power  line  or  one  fell  on  a  car. 

Vincent  T.  Wasilewski,  NAB  government 
relations  manager,  told  the  committee  that 
radio-television  placed  2,114,515,000  "home 
impressions"  on  traffic  safety  during  1957. 
This  was  attributed  to  A.  C.  Nielsen  Co. 

Mr.  Wasilewski  also  related  what  some 
stations  were  doing  to  bring  traffic  condi- 
tions to  the  attention  of  motorists.  In  Los 
Angeles,  he  related,  one  station  uses  a  heli- 
copter to  survey  traffic  conditions  and  broad- 
cast them  to  the  motoring  public  [Programs 
&  Promotion,  March  31]. 

Georgia  broadcasters  conducted  a  "Death- 
less Weekend"  campaign  in  1957  which  con- 
tributed substantially  if  not  entirely,  to  a 


reduction  from  the  average  nine  traffic 
fatalities  per  weekend  to  only  two.  Kentucky 
broadcasters  use  daily  beeper  reports  on 
statewide  traffic  conditions,  furnished  by  the 
State  Police,  Mr.  Wasilewski  said. 

Radio  works  in  other  ways  to  promote 
traffic  safety,  Ed  Kiester,  travel  editor  of 
Parade  Magazine,  reminded.  He  alluded  to 
the  companionship  radio  brings  the  solo 
driver  as  well  as  its  news  function. 

The  only  dissent  to  the  unanimous  pre- 
sentation calling  for  greater  centralization  in 
the  handling  of  traffic  news  came  from  Ross 
D.  Netherton,  legislative  counsel  for  the 
American  Automobile  Assn.  He  praised  the 
ability  and  service  radio  performs  in  alert- 
ing the  public  and  the  motorist  to  traffic  and 
road  conditions — describing  also  the  co- 
operation which  AAA  furnishes  in  collect- 
ing and  disseminating  this  information — 
but  he  expressed  his  opposition  to  the  "com- 
mercialization of  travel  condition  news."  He 
also  said  monopolies  of  such  information 
are  not  in  the  public  interest. 

The  special  House  Subcommittee  on 
traffic  safety  is  headed  by  Rep.  Kenneth  A. 
Roberts  (D-Ala.),  and  includes  Democratic 
Reps.  Walter  Rogers  (Tex.),  Samuel  N. 
Friedel  (Md.)  and  J.  Carlton  Loser  (Tenn.), 
and  Republican  Reps.  John  V.  Beamer 
(Ind.),  Alvin  R.  Bush  (Pa.)  and  Paul  F. 
Schenck  (Ohio). 

The  hearing  was  held  at  the  behest  of 
broadcasters  who  asked  for  the  opportunity 
of  explaining  how  they  could  help  in  bring- 
ing down  traffic  fatalities. 

CBS'  Salant  Counterattacks 
On  McDonald  Network  Charges 

"Nightmarish  fantasy."  That  is  what 
Richard  C.  Salant,  CBS  vice  president, 
termed  the  letter  sent  to  newspaper  publish- 
ers by  Comdr.  E.  G.  McDonald  Jr.,  presi- 
dent of  Zenith  Radio  Corp.  [Closed  Cir- 
cuit, March  31]. 

Mr.  Salant  told  Mr.  McDonald  in  a 
March  26  letter  answering  the  Zenith  at- 
tack on  CBS  and  NBC  that  it  was  incon- 
ceivable that  anyone  "remotely  acquainted 
with  both  the  statutory  and  practical  safe- 
guards under  which  the  broadcasting  in- 
dustry in  this  country  operates  could  voice 
such  charges." 

The  Salant  reply,  also  circulated  to  mem- 
bers of  the  Senate  and  House  Commerce 


comdr.  Mcdonald  mr.  salant 


Committees,  noted  that  broadcasting  is 
regulated  by  the  FCC  and  that  it  is  impos- 
sible, even  if  a  broadcaster  wished,  to  op- 
erate contrary  to  the  public  interest.  He  also 
stressed  that  the  public  would  not  let  un- 


fair play  go  undetected  and  uncorrected 
without  reaction. 

"Indeed,"  Mr.  Salant  said,  "the  record 
of  the  broadcasting  industry  in  controversial 
matters  is  conspicuous  among  all  media  for 
the  diversity  of  views  that  it  presents." 

Comdr.  McDonald's  March  21  letter  to 
newspaper  editors  and  publishers  accused 
the  networks  and  their  affiliates  of  scuttling 
proposed  tests  of  pay  tv  through  a  cam- 
paign of  distorted  editorials.  He  also  ex- 
pressed great  concern  at  the  potential  for 
"thought  control"  inherent  in  the  broad- 
cast medium. 

FCC  Upholds  KTVI  (TV) 
For  Ch.  2  St.  Louis 

The  FCC  last  week  granted  ch.  2  in 
St.  Louis  to  KTVI  (TV),  licensed  to  Signal 
Hill  Telecasting  Corp. 

The  station  had  held  a  license  for  ch. 
36,  but  has  operated  on  ch.  2  under  tem- 
porary authorization  for  about  a  year. 

The  grant  affirmed  an  initial  decision  in 
February  by  Hearing  Examiner  Herbert 
Sharfman  favoring  the  grant.  The  approval 
is  subject  to  any  future  action  the  FCC 
may  take  concerning  minimum  mileage  sepa- 
ration requirements  between  the  St.  Louis 
ch.  2  and  proposed  sites  for  co-channel  2 
at  Terre  Haute,  Ind. 

Examiner  Sharfman  recommended  the 
grant  after  a  merger  agreement  between 
Signal  Hill  (KTVI)  and  Louisiana  Pur- 
chase Co.,  both  applicants  for  ch.  2,  in 
which  Louisiana  Purchase  agreed  to  become 
10%  owner  of  KTVI  [Government,  Feb. 
24].  The  terms  of  the  agreement  called 
for  Louisiana  Purchase  principals  to  pay 
10  cents  a  share  individually  for  a  total 
135,190  shares  of  KTVI  stock  and  for 
Signal  Hill  to  reimburse  Louisiana  Pur- 
chase for  part  of  that  firm's  actual  ex- 
penses by  payment  of  $41,000. 

The  FCC  in  making  the  grant  last  week 
waived  its  mileage  separation  requirements 
in  the  Terre  Haute-St.  Louis  cases  con- 
tingent on  location  of  the  Terre  Haute 
ch.  2  transmitter  at  an  antenna  farm  area 
there  at  an  exact  site  to  be  approved  by  the 
FCC. 

The  St.  Louis  Globe-Democrat  owns  25% 
of  KTVI.  The  newspaper  exercised  its 
option  to  acquire  this  interest  (also  at  10 
cents  a  share)  after  relinquishing  its  23% 
interest  in  the  St.  Louis  ch.  4  station,  bought 
by  CBS  Inc. 

WQXR  Challenges  WDXR  Grant 

WQXR  New  York  has  asked  the  U.  S. 
Court  of  Appeals  in  Washington  to  reverse 
the  FCC's  1957  grant  of  1560  kc  with  1  kw 
unlimited  to  E.  Weaks  McKinney-Smith  in 
Paducah,  Ky.  (now  WDXR).  WQXR  is  the 
Class  1-B  station  on  1560  kc.  WQXR's 
petition  for  rehearing  was  denied  by  the 
FCC  in  February  of  this  year. 

The  1560  kc  grant  was  made  after  a  hear- 
ing, with  WQXR  as  a  party.  An  examiner 
ruled  against  the  grant  to  McKinney-Smith, 
but  the  Commission  overruled  and  granted 
the  application  in  February  1957.  New  York 
Times-owned  WQXR  claimed  that  its  license 
was  modified  without  a  hearing  and  that  the 


Page  68    •    April  7,  1958 


Broadcasting 


grant  conflicted  with  the  so-called  10%  rule 
(Sec.  3.28[c]),  which  prohibits  grants  in  cer- 
tain cases  where  the  proposed  station  would 
receive  interference  from  existing  or  domi- 
nant stations  affecting  10%  or  more  of  its 
potential  primary  coverage  area. 

Next  to  Face  Barrow  Hearing: 
Meredith,  Storer,  Westinghouse 

The  FCC  announced  last  week  that  re- 
sumption of  the  Barrow  Report  network 
practices  hearing  tomorrow  will  commence 
with  Meredith  Publishing  Co.  as  the  first 
witness,  with  Storer  and  Westinghouse  fol- 
lowing. The  sessions  will  be  held  on  Tues- 
day, Thursday  and  Friday  of  this  week. 

The  scheduled  April  15  date  has  been 
changed  to  April  14,  with  network  affiliate 
committees  on  the  stand.  These  sessions  will 
run  through  April  18,  except  for  April  16 
(Wednesday)  which  is  the  Commission's 
usual  meeting  day. 

The  third  group  of  meetings  will  take 
place  April  22,  at  which  time  Richard  A. 
Moore,  KTTV  (TV)  Los  Angeles — expect- 
ed to  be  the  first  (and  possibly  the  only) 
witness  to  support  the  Barrow  Report  find- 
ings— will  testify. 

WJRT  (TV)  Gets  Closer 

On  Flint,  Mich.,  Ch.  12  Grant 

The  four-year-old  case  of  ch.  12  Flint, 
Mich.,  moved  toward  conclusion  last  week 
as  the  FCC  directed  preparation  of  docu- 
ments affirming  its  previous  grant  of  ch.  12 


to  WJRT  (TV),  as  modified  by  changes  in 
transmitter  and  programming. 

The  Commission  heard  a  second  oral 
argument  in  this  case  last  January  [Govern- 
ment, Jan.  27].  By  this  decision,  the  Com- 
mission would  again  deny  competing  ap- 
plications of  Trebit  Corp.  and  W.  S.  Butter- 
field  Theatres  Inc.  for  ch.  12  in  Flint.  It 
would  also  deny  protests  by  ch.  57  WKNX- 
TV  Saginaw,  ch.  54  WTOM-TV  Lansing 
and  ch.  13  WWTV  (TV)  Cadillac,  all 
Michigan,  and  affirm  a  previous  grant  to 
WJRT  to  move  its  transmitter  site  from  a 
point  southeast  of  Flint  (Clarkston)  to  a 
point  northwest  of  Flint  (Chesaning),  to 
make  antenna  changes  and  to  change  studio 
location  in  Flint. 

Sen.  Schoeppel  Says  Continuance 
Of  ABC  Radio  Network  Vital 

Sen.  Andrew  F.  Schoeppel  (R-Kan.)  is 
worried  about  the  news  that  ABC  may  be 
forced  to  shut  down  the  American  Broadcast- 
ing Network  (see  story,  page  56).  In  state- 
ments on  the  Senate  floor  the  Kansas  Repub- 
lican praised  the  four  radio  networks  and 
said  he  hoped  ABC,  "in  a  decision  worthy  of 
public  admiration,  will  find  it  possible  to 
continue  its  radio  network's  role  as  a  vital 
link  in  the  chain  of  man's  knowledge  and 
understanding." 

Sen.  Schoeppel,  a  member  of  the  Senate 
Commerce  Committee,  said  the  "essentiality 
of  radio  networks  is  more  pronounced  than 
ever." 


Hennings'  Secrecy  Bill  Slated 
For  Second  Subcommittee  Airing 

A  bill  which  its  author  says  will  "make 
it  clear  beyond  any  doubt"  that  present  law 
"does  not  authorize  censorship  or  the  with- 
holding of  information  from  the  public" 
will  be  aired  again  April  16  when  the  Senate 
Constitutional  Rights  Subcommittee  resumes 
hearings  on  the  measure. 

Sen.  Thomas  C.  Hennings  Jr.  (D-Mo.), 
author  of  the  bill  (S  921)  and  chairman  of 
the  subcommittee,  said  the  bill  would  amend 
the  government  "housekeeping  statute  which 
permits  executive  department  heads  to  pre- 
scribe regulations  for  the  custody,  use  and 
preservation  of  the  records  and  papers  in 
the  departments." 

Sen.  Hennings  said  that  among  those 
testifying  will  be  representatives  of  the 
various  news-gathering  media.  The  senator 
has  invited  Attorney  General  William  P. 
Rogers  to  return  to  state  his  views  on  the 
bill.  Sen.  Hennings  said  Mr.  Rogers'  testi- 
mony March  6  before  the  Senate  group 
[Government,  March  10]  and  a  later  let- 
ter from  Mr.  Rogers  to  Sen.  Hennings  are 
in  "conflict." 

Rep.  George  Meader  (R-Mich.),  an  ac- 
knowledged critic  against  secrecy  in  gov- 
ernment, last  week  in  a  talk  on  the  House 
floor  criticized  Mr.  Rogers  and  asked  him 
to  explain  his  position  that  the  President 
has  unlimited  power  to  keep  information 
secret.  A  companion  bill  (HR  2767)  is  in  the 
House. 


Buy  WAKR. ...  .Sell  the  Akron  Area 
At  LOWEST  COST  Per  Thousand 


WAKR  is  lit 


in  Listeners 
in  Coverage 

~~*PULSE 

SHARE— 6  A.M.  TO  MIDNIGHT 


*HOOPER 

SHARE— 7  A.M.  TO  6  P.M. 

49%-WAKR  is  1 


42%-WAKR  it  1 


5t 


WITH  MORE  LISTENERS  THAN  ALL  OTHER 
RATED  STATIONS  COMBINED 

*  Oct.  thru  Dec.   1957,  Mon.  thru  Fri. 


National  Rep.:  BURKE-STUART  Company,  Inc. 
•   New  York  •  Chicago  •  Detroit  •  Los  Angeles  •  San  Francisco 

WAKR  •  RADIO  -  WAKR  •  TV 

53    COPLEY    ROAD        •        AKRON    20,  OHIO 


LEADS  IN  EVERY  QUARTER  HOUR  PERIOD 
DAY  AND  NIGHT 

*  Oct.  1957 — Mon.  thru  Fri. 


NIELSEN  Ncs  #2 

WAKR  is  1 

In  Audience  and  Coverage 

*  Leads  all  Akron  Stations  in  Summit,  Portage, 
Medina,  Wayne  and   Stark  Counties 


Broadcasting 


April  7,  1958    •    Page  69 


THE  10  TOP  FILMS 
IN  10  MAJOR  MARKETS 

AS  RATED  BY  ARB  IN  FEBRUARY 


FROM  the  monthly  audience  surveys  of  American 
Research  Bureau,  Broadcasting  each  month  lists  the 
10  top-rated  syndicated  film  programs  in  10  major 
markets,  selected  to  represent  all  parts  of  the  country 
with  various  degrees  of  competition.  Despite  all  pre- 
cautions, occasional  errors  will  occur  in  these  tables, 
due  to  use  of  the  same  program  name  for  both  a  syn- 
dicated and  a  network  series  and  the  practice  of  some 
stations  of  substituting  local  titles  (such  as  [advertiser] 
Theatre)  for  real  program  names. 


NEW  YORK  seven-station  market 


LOS  ANGELES  seven-station  market 


Rank 


Program 


Sea  Hunt 
If  You  Had 
Million 

3.  Highway  Patrol 

4.  Honeymooners 

5.  Code  3 

6.  Annie  Oakley 

7.  Silent  Service 

8.  Mike  Hammer 

9.  The  Vise 


Distr. 

(Ziv) 


1. 

2.  If  You  Had  a 

(MCA-TV) 
(Ziv) 
(CBS  Film) 
(ABC  Film) 
(CBS  Film) 
(NBC  Film) 
(MCA-TV) 
(Thompson- 
Koch) 

10.  Death  Valley  Days  (Pacific- 
Borax) 


Day  &  Time 

Sta. 

Rating 

Sat. 

10:30 

WCBS- 

TV 

28.5 

Sat. 

7:00 

WCBS- 

TV 

18.1 

Mon. 

7:00 

WRCA 

-TV 

17.5 

Tues. 

7:00 

WRCA 

-TV 

17.2 

Wed. 

10:30 

WRCA 

-TV 

15.8 

Sun. 

6:00 

WABC 

-TV 

12.1 

Fri. 

7:00 

WRCA 

-TV 

11.9 

Tues. 

10:30 

WCBS- 

TV 

10.6 

Tues. 

10:30 

WRCA 

-TV 

10.4 

Wed. 

7:00 

WRCA 

-TV 

10.2 

Rank  Program 

1.  Death  Valley  Days 


Distr. 


Highway  Patrol 
Dick  Powell 
Search  for  Adven 


2 
3 
4 

5.  Honeymooners 

6.  Amos  'n'  Andy 


(Pacific- 
Borax) 
(Ziv) 
(Official) 
(Bagnall) 
(CBS  Film) 
(CBS  Film) 


7.  Men  of  Annapolis  (Ziv) 

8.  Sheriff  of  Cochise  (NTA) 

9.  Studio  57  (MCA-TV) 
10.  Harbor  Command  (Ziv) 


Day  &  Time 

Sta. 

Rating 

Thurs. 

7:00 

KRCA 

18.9 

Mon. 

9:00 

KTTV 

15.3 

Sat. 

9:30 

KNXT 

14.8 

Thurs. 

7:00 

KCOP 

14.6 

Thurs. 

7:00 

KNXT 

14.5 

Sun. 

6:00 

KNXT 

14.1 

Thurs. 

7:30 

KNXT 

13.0 

Sat. 

7:30 

KTTV 

11.6 

Sat. 

8:00 

KTTV 

11.2 

Sat. 

7:00 

KTTV 

11.0 

CHICAGO   four-station  market 


WASHINGTON    four-station  market 


Rank  Program 

1.  State  Trooper 

2.  Silent  Service 

3.  Annie  Oakley 

4.  Whirlybirds 

5.  Highway  Patrol 


Distr. 

(MCA-TV) 
(NBC  Film) 
(CBS  Film) 
(CBS  Film) 
(Ziv) 


6.  Braue  Eagle  (CBS  Film) 

7.  Men  of  Annapolis  (Ziv) 

8.  Sea  Hunt  (Ziv) 

9.  Cisco  Kid  (Ziv) 
10.  Honeymooners      (CBS  Film) 


Day  &  Time 

Sta. 

Rating 

Wed. 

9:30 

WNBQ 

26.0 

Tues. 

9:30 

WNBQ 

22.0 

Fri. 

6:00 

WGN-TV 

16.2 

Thurs. 

9:00 

WGN-TV 

16.0 

Fri. 

8:00 

WGN-TV 

15.9 

Tues. 

6:00 

WGN-TV 

14.9 

Mon. 

9:30 

WGN-TV 

14.4 

Wed. 

8:30 

WGN-TV 

13.9 

Mon. 

6:00 

WGN-TV 

13.7 

Thurs. 

9:30 

WGN-TV 

13.5 

Rank  Program 


Distr. 


1.  Highway  Patrol  (Ziv) 

2.  Science  Fict.  Theatre  (Ziv) 

3.  Gray  Ghost         (CBS  Film) 

4.  Annie  Oakley      (CBS  Film) 

5.  Frontier  Doctor  (H-TV) 

6.  Brave  Eagle         (CBS  Film) 
Sea  Hunt  (Ziv) 

7.  Honeymooners      (CBS  Film) 

8.  Last  of  Mohicans  (TPA) 

9.  Silent  Service  (NBC  Film) 
10.  26  Men  (ABC  Film) 


Day  &  Time 

Sta.  Rating 

Sat. 

7:00 

WTOP-TV 

26.3 

Sun. 

6:00 

WMAL-TV 

19.8 

Sat. 

10:30 

WTOP-TV 

19.1 

Fri. 

7:00 

WTOP-TV 

16.7 

Fri. 

6:30 

WMAL-TV 

15.9 

Fri. 

6:00 

WMAL-TV 

15.3 

Fri. 

10:30 

WMAL-TV 

15.3 

Tues. 

10:30 

WRC-TV 

15.2 

Wed. 

7:00 

WRC-TV 

14.4 

Tues. 

10:30 

WTOP-TV 

14.1 

Sun. 

6:30 

WMAL-TV 

14.0 

MINNEAPOLIS-ST.  PAUL   four-station  market 


SEATTLE-TACOMA  four-station  market 


Rank 


Program 


1.  DeatFi  Valley  Days 

2.  Popeye  Clubhouse 

3.  State  Trooper 

4.  Studio  57 

5.  Sky  King 

6.  Sea  Hunt 

7.  Sheriff  of  Cochise 

8.  Highway  Patrol 

9.  Bugs  Bunny  Time 
Whirlybirds  ( 

30.  Harbor  Command 
Mr.  D.  A. 


Distr. 

( Pacific  - 
Borax) 
(AAP) 
(MCA-TV) 
(MCA-TV) 
(Nabisco) 
(Ziv) 
(NTA) 
(Ziv) 
(AAP) 
CBS  Film) 
(Ziv) 
(Ziv) 


Day  &  Time  Sta.  Rating 
Sat.        9:30    WCCO-TV  24.5 


M-F 

Tues. 

Wed. 

Sat. 

Mon. 

Sat. 

Thurs. 

M-F 

Sun. 

Thurs. 

Wed. 


5:30 
9:30 
9:30 
9:00* 
9:30 
10:30 
10:30 
4:30 
9:30 
9:30 
10:30 


WCCO-TV 

KSTP-TV 

KSTP-TV 

WCCO-TV 

WTCN-TV 

KSTP-TV 

KSTP-TV 

WCCO-TV 

KSTP-TV 

KSTP-TV 

KSTP-TV 


23.0 
20.7 
16.6 
15.4 
14.9 
14.6 
13.3 
12.7 
12.7 
11.9 
11.9 


Rank 


Program 


Distr. 


1.  Gray  Ghost         (CBS  Film) 

2.  Search  for  Adven.  (Bagnall) 

3.  Kingdom  of  the  Sea  (Guild) 

4.  Highway  Patrol  (Ziv) 

5.  Frontier  (NBC  Film) 

6.  Sheriff  of  Cochise  (NTA) 

7.  Silent  Service       (NBC  Film) 

8.  Our  Miss  Brooks  (CBS  Film) 

9.  Whirlybirds  (CBS  Film) 
10.  Honeymooners      (CBS  Film) 


Day  &  Time 

Sta.  Rating 

Sun. 

6:00 

KING-TV 

27.3 

Mon. 

7:00 

KING-TV 

25.6 

Tues. 

7:00 

KOMO-TV 

25.0 

Thurs. 

7:00 

KOMO-TV 

23.7 

Sun. 

9:30 

KTNT-TV 

22.6 

Sat. 

7:00 

KING-TV 

21.9 

Mon. 

7:30 

KING-TV 

18.6 

M-T 

6:00 

KOMO-TV 

17.8 

Thurs. 

7:00 

KING-TV 

17.6 

Sun. 

6:30 

KING-TV 

17.5 

CLEVELAND   three-station  market 


ATLANTA  three-station  market 


Distr. 


(H-TV) 
(Nabisco) 
(AAP) 


Rank  Program 

1.  Frontier  Doctor 

2.  Sky  King 

3.  Popeye  Clubhouse 

4.  Silent  Service      (NBC  Film) 

5.  Death  Valley  Days  (Pacific- 

Borax) 

6.  Annie  Oakley       (CBS  Film) 

7.  Science  Fict.  Theatre  (Ziv) 

8.  Cisco  Kid  (Ziv) 

9.  Honeymooners  (CBS  Film) 
10.  Soldiers  of  Fort.  (MCA-TV) 

Brave  Eagle         (CBS  Film) 


Day  &  Time  Sta. 


Mon. 

Mon. 

M-F 

Sat. 

Thurs. 

Sat. 

Fri. 

Thurs. 

Tues. 

Thurs. 

Mon. 


7:00 
6:30 
5:30 
10:30 
7:00 

6:30 
6:30 
6:30 
10:30 
6:00 
6:00 


KYW-TV 
KYW-TV 
KYW-TV 
WJW-TV 
KYW-TV 

WJW-TV 
KYW-TV 
KYW-TV 
KYW-TV 
KYW-TV 
KYW-TV 


Rating 

28.6 
27.1 
26.7 
25.2 
24.9 

23.5 
22.7 
21.9 
21.4 
21.1 
21.1 


Rank  Program 


Distr. 


1.  Code  3  (ABC  Film) 

2.  Whirlybirds         (CBS  Film) 

3.  Amos  'n'  Andy     (CBS  Film) 

4.  Casey  Jones     (Screen  Gems) ' 

5.  Sheriff  of  Cochise  (NTA) 

6.  Highway  Patrol  (Ziv) 
Honeymooners      (CBS  Film) 

7.  If  You  Had  a 

Million 
Victory  At  Sea 


8 

9.  State  Trooper 
10.  Death  Valley  Days 


(MCA-TV) 
(NBC  Film) 
(MCA-TV) 


(Pacific- 
Borax) 


Day  &  Time 

Sta.  Rating 

Sat. 

10 :30 

WAGA-TV 

29.3 

Wed. 

7:00 

WSB-TV 

28.7 

M-F 

6:00 

WSB-TV 

27.5 

Mon. 

7:00 

WAGA-TV 

26.5 

Tues. 

7:00 

WSB-TV 

25.4 

Fri. 

7:30 

WAGA-TV 

21.8 

Fri. 

7:00 

WSB-TV 

21.8 

Mon. 

7:00 

WSB-TV 

21.2 

Sun. 

3:00 

WSB-TV 

19.4 

Thurs. 

7:00 

WAGA-TV 

19.1 

Thurs. 

6:30 

WLWA 

19.0 

COLUMBUS   three-station  market 


Rank 


Program 


Distr. 


1.  Honeymooners      (CBS  Film) 

2.  Highway  Patrol  (Ziv) 

3.  Death  Valley  Days  (Pacific- 

Borax) 

4.  Whirlybirds         (CBS  Film) 

5.  Sky  King  (Nabisco) 

6  Harbor  Command  (Ziv) 

7  Sheriff  of  Cochise  (NTA) 

8.  Gray  Ghost  (CBS  Film) 

9.  Annie  Oakley  (CBS  Film) 
10.  Our  Miss  Brooks  (CBS  Film) 


Day  &  Time  Sta. 


Rating 


Sat.  7:00  WBNS-TV  32.2 

Tues.  10:30  WBNS-TV  29.6 

Sun.  9:30  WBNS-TV  25.4 

Thurs.  7:00  WTVN-TV  23.1 

Fri.  6:30  WBNS-TV  21.7 

Fri.  9:30  WTVN-TV  20.8 

Fri.  10:30  WTVN-TV  20.7 

Fri  7:30  WBNS-TV  20.4 

Mon.  6:00  WBNS-TV  19.6 

Sun.  6:30  WBNS-TV  19.3 


BOSTON  three-station  market 


Rank  Program 

1.  Honeymooners 

2.  Whirlybirds 

3.  Silent  Service 

4.  Decoy 

5.  Frontier  Doctor 

6.  Highway  Patrol 

7.  Topper 

8.  Gray  Ghost 

9.  Annie  Oakley 
10.  Amos  'n'  Andy 


Distr. 

(CBS  Film) 
(CBS  Film) 
(NBC  Film) 
(Official) 
(H-TV) 
(Ziv) 
(Telestar) 
(CBS  Film) 
(CBS  Film) 
(CBS  Film) 


Day  &  Time 

Sta.  Rating 

Sat. 

10:30 

WNAC-TV 

25.4 

Tues. 

7:00 

WBZ-TV 

24.9 

Fri. 

7:00 

WBZ-TV 

24.2 

Sun. 

10:30 

WBZ-TV 

23.8 

Thurs. 

7:00 

WBZ-TV 

22.7 

Sat. 

7:00 

WBZ-TV 

21.9 

Fri. 

6:30 

WNAC-TV 

21.6 

Wed. 

7:00 

WBZ-TV 

20.7 

Sun. 

5:00 

WNAC-TV 

19.7 

M-F 

5:00 

WNAC-TV 

17.2 

♦INDICATES  A.M. 


Page  70    •   April  7,  1958 


Broadcasting 


Wonder 
of  the  World 


The  Ida  Cason  Callaway  Gardens  in  western  Georgia  is 
a  non-profit  2,500-acre  paradise  of  tall  trees,  cool  lakes, 
wildflowers  and  sunshine.  25,000  people,  motoring  an 
average  distance  of  one  hundred  miles,  find  beauty  here 
on  a  sunny  weekend.  They  boat  and  they  swim.  They 
bask  on  clean  white  sand— 19,000  tons  of  it,  hauled  in  to 
carpet  a  crescent  of  lake  shore.  They  play  golf,  they  pic- 
nic and  they  stroll  along  miles  of  flower-studded  paths. 

One  project  now  under  construction  is  the  open-air 
dining  pavilion,  shown  in  the  drawing.  The  pavilion 
will  be  beautiful  and  amazing,  because  the  giant,  con- 
crete-covered umbrellas  seem  to  be  engineering  impossi- 
bilities. They  are  designed  not  only  to  be  uniquely 
beautiful,  but  to  serve  pleasure  seekers  for  generations  to 
come.  And  to  be  sure  that  they  do,  they  will  be  built  of 
USS  steel  and  Universal  Atlas  cement  for  exceptional 
strength  and  durability. 


(USS)  United  States  Steel 


Broadcasting  APril  7-  1958    *    Pa8e  71 


FILM  CONTINUED 


Producers  Mobilize 
To  Fight  Tax  Formula 

Morris  Stoller  of  the  William  Morris 
Agency  has  been  appointed  chairman  of  a 
steering  committee  on  taxes  of  the  Alliance 
of  Television  Film  Producers.  The  group, 
whose  22  members  account  for  about  85% 
of  all  tv  film  production,  has  decided  to 
spearhead  the  fight  against  a  change  in  the 
federal  tax  formula  that  "threatens  to  put 
the  independent  producer  of  films  for  tele- 
vision out  of  business,"  Maurice  Morton, 
ATFP  president,  said  last  week  in  announc- 
ing the  committee. 

"Because  we  consider  this  the  most  im- 
portant single  issue  to  confront  us  in  our 
existence,  the  entire  executive  committee 
of  ATFP  is  acting  as  Mr.  Stoller's  com- 
mittee," Mr.  Morton  stated.  The  group  in- 
cludes President  Morton  (McCadden  Pro- 
ductions); Maurice  Unger,  vice  president 
(Ziv  Tv);  Archer  Zamloch,  treasurer  (Hal 
Roach);  Jack  Findlater,  secretary  (Revue); 
two  ATAS  immediate  past  presidents,  Hal 
Roach  Jr.  and  Armand  Schoeffer  (Flying 
A),  and  John  Zinn,  ATFP  executive  secre- 
tary. 

"Virtually  all  tv  film  companies  keep  their 
books  on  a  'cost  recovery'  basis,"  Mr.  Mor- 
ton said,  explaining  the  operation  with  this 
example.  A  company  produces  a  series  of 
40  half-hour  films  at  an  average  cost  of 
$40,000  each  or  a  total  of  $1.6  million.  The 
series  is  sold  to  a  sponsor  for  the  same 


figure,  $1.6  million.  In  addition,  the  sponsor 
buys  12  reruns  at  $10,000  apiece,  or  a 
total  of  $120,000.  The  producing  company, 
therefore,  has  taken  in  $1,720,000,  has 
spent  $1,600,000  and  has  a  taxable  income 
of  $120,000.  At  50%  the  tax  would  be  $60,- 
000.  Having  paid  that  to  the  government, 
the  company  has  $60,000  in  the  bank  which 
it  can  invest  in  another  pilot. 

What  is  proposed  is  a  change  from  the 
"cost  recovery"  system  to  an  "amortiza- 
tion" method  of  calculating  the  tax  on  tv 
films,  he  stated.  Under  this  method,  the 
probable  life  of  the  film  series  is  estimated 
and  the  cost  of  production  spread  over  the 
entire  period.  Various  tax  officials  have  set 
varying  probable  life  spans,  he  commented. 
Arbitrarily  taking  a  two-year  figure  for  his 
hypothetical  case,  he  pointed  out  that  pro- 
ducer's income  for  the  year  remains  at 
$1,720,000,  but  he  can  now  charge  off 
only  $800,000  of  his  cost  as  applicable  to 
the  year.  The  taxable  income  is  now  not 
$120,000,  but  $920,000.  The  tax  is  not 
$60,000,  but  $460,000. 

"Instead  of  paying  his  tax  and  having 
enough  money  left  to  start  work  on  a  new 
series,  our  producer  finds  himself  with  $120,- 
000  on  hand  and  a  tax  bill  of  $460,000.  So 
he  has  to  borrow  $340,000  just  to  pay  his 
federal  taxes,  assuming  he  can  get  a  loan 
for  that  purpose,  and  he's  left  with  no  capital 
for  future  operations,"  Mr.  Morton  com- 
mented. 

The  question  of  an  amortization  vs.  a  cost 


JACKSONVILLE'S  FAVORITE  COWBOYS 


"Jaxie"  says  there's  a  chuck  wagon  load  of  results  waitin'  for  you, 
pardner,  when  you  corral  this  top  western  talent  in  Jacksonville's  $ly2 
billion  market. 

"Six  Gun  Saturday"  is  a  rootin',  shootin,'  laugh-filled  2i/2  hours  of  en- 
tertainment for  the  youngsters  from  six  to  sixty.  They'll  en  joy- 
Sunrise  Ranch  starring  Gene  Autry— 7:30-  8:30  AM 
Cartoon  Corral  with  Tommy  Tucker— 8:30-  9:00  AM 
Prairie  Playhouse  starring  Roy  Rogers — 9:00-10:00  AM 


m 


If  "Jaxie"   suggests    you   stake    your  claim 

H  early   for  one   minute   availabilities.  Call 

U  Ralph  Nimmons  in  Jacksonville  at  ELgin 

i  6-3381  or  your  nearest  P.G.W.  "Colonel." 


Represented  by  Peters, 
Griffin,  Woodward,  Inc. 

NBC— ABC 


life' 


recovery  tax  formula  hinges  on  whether  a 
film  series  is  sold  outright  or  rented,  a 
spokesman  for  the  Internal  Revenue  Service 
in  Washington  said.  It  would  not  be  reason- 
able, he  said,  to  figure  rental  income  on  a 
cost  recovery  basis,  if  a  series  can  be  rented 
for  indefinite  reruns,  just  as  income  from 
building  rental  is  not  written  off  on  an  im- 
mediate cost  recovery  basis  but  amortized 
over  a  period  of  years. 

"We  aren't  trying  to  dodge  our  just  taxes," 
the  ATFD  president  declared.  "There  is  no 
reluctance  about  paying  taxes  on  income 
actually  received.  But  we  don't  want  to  be 
taxed  on  money  we  don't  get. 

"This  is  a  risky  business.  Several  hundred 
pilots  are  made  each  year,  but  only  about  20 
new  film  series  ever  get  on  the  air.  The  odds 
have  been  put  at  about  18  to  one.  And  when 
a  series  is  sold,  the  producer  is  usually  work- 
ing six  to  eight  weeks  ahead.  This  means 
he's  carrying  a  $250,000  investment,  usually 
financed  through  a  bank  loan  which  he  can 
get  because  he  has  a  contract  as  collateral. 
But  who  can  finance  a  loan  of  $340,000 
with  nothing  to  show  for  it  but  a  receipted 
tax  bill?:' 

New  Rogers  Firm  Set 
For  Tv  Distribution 

Formation  of  Empire  Productions  Inc.  to 
handle  syndication  of  the  100  Roy  Rogers 
tv  film  programs  sponsored  by  General 
Foods  on  NBC-TV 
as  well  as  the  pro- 
duction of  new  tv 
programs  is  being 
announced  today 
(Monday)  by  Roy 
Rogers. 

Edward  L.  (Ned) 
Koenig  Jr.  has  re- 
signed as  vice  presi- 
dent in  charge  of 
sales  for  Hal  Roach 
Studios  to  become 
president  of  the  new 
company.  W.  Arthur  Rush,  executive  direc- 
tor of  Roy  Rogers  Enterprises  will  be  chair- 
man of  the  board.  Mr.  Rogers  will  also  be 
personally  active  in  the  management. 

Empire  Productions  will  headquarter  in 
the  building  owned  by  Roy  Rogers  Enter- 
prises at  357  N.  Canon  Drive,  Beverly  Hills, 
Calif. 

The  new  company  is  the  first  independent 
tv  production  firm  to  set  up  its  own  sales 
organization  for  the  direct  mail  of  "off-the- 
network"  programs,  Mr.  Koenig  stated. 
"The  decision  to  market  our  own  products," 
he  said,  "was  made  in  the  interest  of  re- 
ducing increasingly-high  distribution  costs 
with  which  advertisers,  agencies,  stations 
and  producers  have  been  unnecessarily 
burdened  in  recent  years.  Top-rated  off-the- 
network  films  with  which  the  buyers  are 
completely  familiar  do  not  require  35%  to 
50%  distribution  costs." 

Empire  Productions  has  $5  million  of 
assets  in  film  and  story  properties,  Mr. 
Koenig  said.  It  will  produce  a  number  of 
spectaculars  during  1958  as  well  as  a  variety 


MR.  ROGERS 


WFGA-TV   Channel  12 

III  Vfl       I   V  Jacksonville,  Florida 

FLORIDA'S   COLORFUL  STATION 


Page  72    •    April  7,  1958 


Broadcasting 


Needed: 


"General 

Practitioners" 
in 

Transportation 


Today,  you  are  deprived  of  the  best  and  most  economi- 
cal transportation  because  public  policies  place  arti- 
ficial and  severe  restrictions  upon  the  opportunity  of 
any  one  form  of  transportation,  such  as  railroads,  to 
serve  you  by  the  use  of  other  means  of  transportation, 
such  as  that  by  highway,  waterway  or  airway. 

Yet,  in  other  industries,  diversification  of  products 
has  become  common,  and  has  proved  beneficial  both 
to  those  industries  and  to  the  public. 

Why,  then,  shouldn't  the  public  be  allowed  to  bene- 
fit by  diversification  in  transportation? 

Clearly,  diversification  would  be  to  the  advantage 


of  the  nation's  shippers.  They  could  then  arrange  for 
their  transportation  through  a  single  transport  company 
which  could  utilize  any  or  all  means  of  carriage  needed 
to  do  the  particular  job  at  hand  most  efficiently.  That's 
why  the  railroads  ask  for  removal  of  present  artificial 
limitations. 

They  seek  only  the  same  opportunity  as  anyone  else 
to  enter  into  other  fields  of  transportation.  Then  they 
could  become  "general  practitioners"  in  transportation 
—  using  a  wide  variety  of  facilities  to  serve  you  and 
the  nation  more  efficiently. 

Isn't  this  common  sense? 


ASSOCIATION  OF  AMERICAN  RAILROADS 

WASHINGTON,  D.  C. 


Broadcasting 


April  7,  1958    •    Page  73 


FILM  CONTINUED 


STATIONS 


of  film  series,  embracing  all  types  of  tv 
programming. 

In  announcing  the  syndication  of  the  Roy 
Rogers  programs  formerly  on  NBC-TV,  Mr. 
Koenig  pointed  out  that  many  of  these  films 
have  had  only  one  run  in  all  network  cities 
and  there  are  a  number  of  important  mar- 
kets where  the  programs  have  not  as  yet 
been  seen  at  all.  Plans  call  for  distribution 
of  the  films  abroad  as  well  as  inside  the  U.  S. 


MR.  RUSH 


MR.  KOENIG 


Mr.  Rush  revealed  that  just  prior  to  the 
formation  of  the  new  firm,  Roy  Rogers  En- 
terprises turned  down  a  firm  offer  of  $2  mil- 
lion for  the  outright  sale  of  these  films  "We 
felt  a  strong  obligation,"  Mr.  Rush  said, 
"to  control  our  product  completely  in  order 
to  insure  sponsors,  agencies  and  tv  stations 
the  full  benefit  of  Roy  Rogers'  tremendous 
merchandising  and  promotion  impact." 

Sy  Weintraub  Buys  Control 
Of  Sol  Lesser  Productions 

Acquisition  by  veteran  tv  film  distributor 
Sy  Weintraub  of  a  controlling  interest  in 
Sol  Lesser  Productions,   Hollywood,  was 

announced  jointly 
last    week    by  Mr. 
Weintraub  and  Mr. 
Lesser.  The  purchase 
price  was  said  to  be 
in    excess    of  $3.5 
million    and  the 
transaction  covers 
television   and  the- 
atrical rights  to  the 
"Tarzan"  character 
and  45  motion  pic- 
tures owned  by  the 
Lesser  organization. 
It  also  covers  real  estate  in  Encino,  Buena 
Park,  and  Van  Nuys,  Calif.  In  addition  to 
14  "Tarzan"  features,  the  acquisition  in- 
cludes tv  rights  to  a  "Tarzan"  pilot  film 
and  the  tv  rights  to  "Our  Town"  and  to 
the  "Captain  Horatio  Hornblower"  series. 

Mr.  Weintraub  plans  to  take  an  active 
role  in  the  feature  film  and  tv  film  produc- 
tion field  and  will  move  to  Hollywood 
from  New  York.  The  corporation  of  Sol 
Lesser  Productions  will  be  retained,  with 
Mr.  Weintraub  as  president  and  chief  ex- 
ecutive officer  and  Mr.  Lesser  as  chairman 
of  the  board. 

Mr.  Weintraub  served  recently  as  presi- 
dent of  Telestar  Films,  a  distribution-pro- 
duction company,  and  earlier  had  been 
executive  vice  president  of  Flamingo  Films 
and  a  vice  president  of  Motion  Pictures  for 
Television  Inc.  He  is  president  of  WKIT 
Mineola,  L.  I.,  N.  Y.,  and  formerly  was 
president  of  KMGM-TV  Minneapolis. 

Page  74    •    April  7,  1958 


MR.  WEINTRAUB 


More  Stations  Play  Up 
Anti-Recession  Theme 

More  radio  and  tv  stations  jumped  on  the 
bandwagon  to  familiarize  the  public  with 
the  positive  factors  in  today's  business  out- 
look [Stations,  March  31,  Programs  & 
Promotions,  March  24].  This  was  pointed 
up  in  reports  to  Broadcasting  last  week 
from  the  Bartell  radio  stations,  WWJ-TV 
Detroit.  KMPC  Los  Angeles,  WEJL  Scran- 
ton,  Pa.,  and  WELM  Elmira,  N.  Y. 

The  Bartell  group  kicked  off  a  "Buy 
today  for  a  better  tomorrow"  campaign  with 
a  one-minute  editorial  recorded  by  Gerald 
A.  Bartell,  president  of  the  group  (KCBQ 
San  Diego,  KRUX  Phoenix,  WOKY  Mil- 
waukee, WYDE  Birmingham,  WAKE  At- 
lanta, WILD  Boston  and  KYA  San  Fran- 
cisco). The  editorial  said  in  part,  "A  fine 
automobile  feels  most  comfortable  when 
traveling  at  a  good  rate  of  speed.  Slow  it 
down  too  long  and  people  feel  poky  and 
nervous.  The  obvious  remedy  .  .  .  speed  it 
up  again.  The  American  economy,  too,  is 
most  comfortable  when  it  speeds  along  at  a 
lively  clip.  A  slowdown,  such  as  we  are  ex- 
periencing— however  slight — is  uncomfort- 
able. The  best  advice — speed  it  up  again  by 
resuming  normal  purchasing.  Whatever  you 
buy  today  will  be  worth  every  cent  you  pay 
— and  those  who  are  holding  off  for  prices 
to  go  down  are  waiting  for  a  tomorrow  that 
never  comes.  Prices  will  not  decline — and 
there  are  wonderful  bargains  today!" 

WWJ-TV  aired  Our  Economy  Today,  a 
panel  consisting  of  business  leaders  and  a 
government  official,  who  examined  eco- 
nomic trends  and  offered  proposals  for  ef- 
fecting a  business  upswing  in  Detroit. 

KMPC  reports  that  the  Chevrolet  Deal- 
ers of  Southern  California  have  placed  a 
heavy  spot  schedule  on  that  station  to  dispel 
the  "gloomy  outlook"  in  that  state.  The 
dealers  highlight  job  opportunities  as  listed 
in  the  want  ads  of  the  Los  Angeles  Examiner 
to  "prove  there  is  prosperity  and  an  abun- 
dance of  work  to  be  had  in  Southern  Cali- 
fornia." 

With  a  harsh  winter  affecting  Pennsyl- 
vania business,  an  "optimistic"  policy  has 
been  adopted  by  WEJL  concerning  weather, 
road  conditions  and  recession  talk.  Listeners 
are  urged  to  come  to  town  and  resume 
normal  daily  procedures  unless  "severe 
storm  conditions  prevail."  The  station  re- 
ports that  it  does  not  place  over-emphasis 
on  recession  talk  and  points  up  the  optimis- 
tic viewpoint  in  addition  to  the  news. 

WELM  has  been  playing  up  the  theme 
"Now  .  .  .  you  can  get  a  better  buy.  So  .  .  . 
Better  Buy  Now!"  The  slogan  is  used  on 
practically  all  of  its  station  breaks  and  is 
tied  in  with  the  promotion  of  specific  items 
such  as  automobiles,  appliances  and  home 
improvements. 

Following  the  same  train  of  thought,  Jack 
Cable  of  Jack  Cable  &  Assoc.,  Houston,  sent 
a  letter  to  Sen.  Lyndon  Johnson  (D-Tex.) 
outlining  a  plan  which  he  says  "holds  the 
possibility  of  turning  the  present  recession 
into  a  boom  within  90  days."  He  suggests 


GROUND  BREAKING  for  the  new  50 

kw  transmitter  tower  of  KCBQ  San 
Diego  brought  the  Bartell  Group's  top 
echelon  to  California.  They  are  (1  to 
r)  Mel  Bartell,  Morton  J.  Wagner, 
Gerald  A.  Bartell  and  Lee  Bartell. 
Other  Bartell  stations  are  WOKY  Mil- 
waukee, WILD  Boston,  WYDE  Bir- 
mingham, WAKE  Atlanta,  KRUX 
Phoenix  and  KYA-AM-TV  San  Fran- 
cisco. 


selective  tax  benefits  to  businesses  to  induce 
them  to  increase  their  advertising  and  sell- 
ing efforts.  He  advocates  a  double  deduction 
($2  allowed  for  every  $1  spent  on  advertis- 
ing and  selling  in  1958),  which  he  feels 
would  accomplish  the  upswing.  He  says  "It's 
even  possible  that  the  government  net  tax 
revenue  from  businesses  would  be  increased 
this  year  under  the  plan." 

Half-Million  Earnings  Shown 
In  WJR  1957  Annual  Report 

WJR  Detroit  showed  nearly  a  half-million- 
dollar  profit  after  taxes  for  the  year  1957, 
according  to  the  annual  report  of  The 
Goodwill  Station  Inc.  This  was  based  on 
the  largest  revenue  in  the  company's  history. 

The  1957  profit  was  $495,680.53  or  86 
cents  per  share  on  572,552  shares,  compared 
with  83  cents  per  share  in  1956  and  47 
cents  per  share  in  1955  on  the  same  num- 
ber of  shares.  Total  sales  last  year  amounted 
to  $3.57  million,  up  from  $3,515  million  in 
1956  and  $2,759  million  in  1955.  WJR 
cash  dividends  were  maintained  last  year 
on  a  50-cents-per-share  basis,  the  report  said. 
The  station's  10-year  history  of  earnings 
shows  that  the  1957  net  earning  figure  is 
surpassed  only  by  1948  and  1949  earnings 
of  $531,945  and  $577,483,  respectively. 

In  a  letter  to  stockholders,  WJR  Presi- 
dent John  F.  Patt  said  the  1957  record  re- 
flects "particular  credit  to  General  Manager 
Worth  Kramer  and  our  staff. 

Last  year  marked  the  35th  year  of  broad- 
casting by  the  pioneer  Detroit  station. 

Broadcasting 


PLANNING  A  RADIO  STATION? 


RCA 
PROGRESS 
PURCHASE 

PLAN 


Flexible  Financing 
for  Broadcasters 


The  RCA 

PROGRESS  PURCHASE  PLAN 

makes  it  easy  to  get  equipment 
—as  you  need  it 

By  means  of  this  flexible  financing  plan  you  can  arrange 
for  the  minimum  amount  of  equipment  to  begin  operation. 
Then  as  you  progress  and  require  more  equipment,  it  can 
be  purchased  easily,  without  the  need  for  ready  cash. 

Why  not  let  the  RCA  Broadcast  Representative  fully 
explain  the  RCA  Progress  Purchase  Plan  to  you?  He  can 
show  you  the  basic  equipment  needed  to  get  you  on  the 
air  at  minimum  investment.  He  can  help  you  plan  now 
to  meet  your  exact  requirements,  allowing  for  future 
progress  and  development. 

Or,  for  additional  information,  write  to 

RCA,  Department  E-22,  Building  15-1,  Camden,  N.  J. 

if  ...  your  first  source  of  help  in  station  planning 
RADIO  CORPORATION  of  AMERICA 


Tmk(s)  ® 


Broadcast  and  Television  Equipment,  Camden,  N.  J. 
In  Canada:  RCA  VICTOR  Company  Limited,  Montreal 


Broadcasting 


April  7,  1958    *    Page  75 


NOT  IN  TEXAS' 
5th  TV  MARKET 


Some  markets  may  be  slumping  but  not 
the  big  Waco-Temple  Central  Texas  Market 
of  33  counties  served  by  KCEN-TV.  Here's 
why  things  are  humming  in  this  market: 


A  PRINCIPAL  DEFENSE 
ARSENAL  OF  THE  NATION! 

MISSILES  .  .  . 

In  McGregor,  9  miles  west  of  the  KCEN 
tower.  North  American  Aviation  and  Phillips 
Petroleum  have  established  ASTRODYNE, 
INC.,  a  $6  million  rocket  power  firm  de- 
signed to  expedite  research,  development, 
and  manufacture  of  higher  energy  solid 
fuels,  propellents,  and  devices  for  use  in 
missile  systems. 

MISSILE  TRAINING  .  .  . 

Units  from  Ft.  Sill,  Okla.,  and  Ft.  Bliss,  Texas, 
recently  have  been  transferred  to  neighbor- 
ing Ft.  Hood  for  special  missile  training.  This 
is  an  increase  to  the  present  permanent 
mission. 

U.  S.  ARMY  .  .  . 

Nearby  Ft.  Hood  is  swelling  daily  with  the 
entire  2nd  Armored  Division  returning  from 
Europe.  And  retail  sales  are  booming  with 
Ft.  Hood.  This  is  a  permanent  Army  Post 
capable  of  housing  2  divisions  plus  an  Army 
Corps  Headquarters. 

U.S.  AIR  FORCE  .  .  . 

Connolly  AFB,  just  outside  of  Waco,  is  oper- 
ating under  full  steam,  adding  still  more  to 
the  retail  sales  growth  of  Central  Texas. 

Economic  Factor  Favorable 
INDUSTRY  .  . 

Alcoa's  huge  aluminum  plant  at  Rockdale 
in  our  B  area  is  going  full  blast. 

WATER  DEVELOPMENT  .  .  . 

New  dams  in  KCENIand  are  underway  at 
Lampasas,  Proctor,  and  Lake  Waco,  all 
pouring  new  money  into  Central  Texas  with 
a  permanent  water  supply. 

HIGHWAYS  .  .  . 

U.  S.  Interstate  Highway  #35  (formerly  U.S. 
81),  part  of  the  huge  interstate  system,  is 
now  under  construction  in  this  booming 
market. 

AGRICULTURE  .  .  . 

A  record  year  of  rains  during  1957,  and  this 
spring,  has  already  assured  Central  Texas 
farmers  of  another  multi-million  dollar  crop 
this  year  from  their  rich  blackland  soil. 


Serving  the  Waco-Temple  Market  and 
all  Central  Texas 

KCEN-TV 


INTERCONNECTED 


AFFILIATE 


Temple  Office:  17  S.  Third  St.  Ph.  Prospect 
3-6868.  Waco  Office:  506  Professional 
Building.  Ph.  Plaza  6-0332.  TWX:  Eddy, 
Texas,  8486. 

National  Representatives: 
BLAIR  TELEVISION  ASSOCIATES,  INC. 

Page  76    •    April  7,  1958 


STATIONS  CONTINUED 


CHANGING  HANDS 


ANNOUNCED 


The  following  sales  of 
station  interests  were 
announced  last  week.  All  are  subject  to 
FCC  approval. 


WTVP  (TV)  DECATUR,  ILL.  •  Sold  by 
W.  L.  Shellabarger  and  others  to  business- 
men headed  by  George  A.  Bolas,  media 
director,  Tatham-Laird  Inc.  Chicago  agen- 
cy, for  estimated  $400,000.  The  new  group, 
which  includes  Gilbert  and  W.  C.  Swanson, 
is  to  rent  land  and  building  with  option  to 
buy.  Ben  K.  West  will  continue  as  general 
manager  of  the  station,  which  is  on  ch.  17 
and  is  affiliated  with  ABC-TV. 

KENT  SHREVEPORT,  LA.  •  Sold  to 
Radio  Shreveport  by  Frank  H.  Ford  Sr.  for 
$110,000  plus  $50,000  to  Mr.  Ford  plus 
other  considerations,  mainly  management 
contracts  to  keep  on  Frank  H.  Ford  Sr., 
Frank  H.  Ford  Jr.  and  William  Ford  (last 
two,  sons  of  Frank  Sr.)  in  advisory  and  con- 
sultancy capacity. 

Principals  in  Radio  Shreveport  Inc.:  Troy 
A.  Kaichen,  president-treasurer;  Troy 
Kaichen,  vice  president-secretary,  a  partner 
in  Westheimer  &  Co.,  Cincinnati  stockbrok- 
ers. Broker  was  R.  C.  Crisler  Co.  KENT 
operates  on  1550  kc  with  1  kw  day,  500  w 
night,  is  affiliated  with  MBS. 

WAZF  YAZOO  CITY,  MISS.  •  Sold  to 
David  B.  Highbaugh  by  E.  O.  Roden  and 

Assoc.,  for  $125,000.  Chapman  Co.  was  the 
broker.  Mr.  Highbaugh  was  formerly  50% 
owner  of  WHIR  Danville,  Ky.  WAZF  op- 
erates on  1230  kc  with  250  w,  is  affiliated 
with  MBS. 

KTKN  KETCHIKAN,  ALASKA  •  Sold  to 
Midnight  Sun  Broadcasting  Co.  by  Robert 
C.  Mehan  for  $50,000.  Midnight  Sun  agrees 
to  cease  operation  of  its  present  Ketchikan 
outlet,  KABI,  if  this  application  is  granted. 
Other  Midnight  Sun  stations:  KFAR-AM- 
TV  Fairbanks  and  KENI-AM-TV  Anchor- 
age, both  Alaska.  KTKN  operates  on  930 
kc  with  1  kw,  is  affiliated  with  CBS. 

KFPW  FT.  SMITH,  ARK.  •  Sold  to  George 
Hernreich,  local  businessman  by  the  Griffin 
Grocery  Co.'s  radio  and  tv  interests  for 
$75,000.  KFPW  operates  on  1230  kc  with 
250  w,  is  affiliated  with  CBS. 


APPROVED 


The  following  transfers  of 
station  interests  were  ap- 
proved by  the  FCC  last  week.  For  other 
broadcast  actions  see  For  the  Record, 
page  89. 

WATV  (TV),  WAAT-AM-FM-NEWARK, 

N.  J.  •  Sold  to  National  Telefilm  Assoc. 
Inc.  by  Irving  R.  Rosenhaus  and  others  for 
$3.5  million  (see  story,  p.  64). 

KFBB-AM-TV  GREAT  FALLS,  MONT.  • 

Sold  to  Cascade  Service  Inc.  by  J.  P.  Wilkens 
and  others  for  $600,000  on  the  condition 
that  ( 1 )  the  transfer  not  be  consummated 
until  the  transfer  of  KXLK  Great  Falls, 
from  Z  Net  to  Pat  M.  Goodover,  as  ap- 
proved by  the  Commission  is  consummated 
or  until  some  other  appropriate  disposition 


TRACK  RECORD  ON  STATION  SALES,  APPROVALS 

is  made  of  the  interest  of  Z  Net  in  Great 
Falls  Broadcasting  Co.,  licensee  of  KXLK 
and  (2)  within  60  days  after  consummation 
of  instant  transfer,  Z  Net  shall  dispose  of 
interest  in  note  executed  by  Pat  M.  Good- 
over  in  connection  with  the  purchase  of 
KXLK.  Cascade  Service  is  principally  owned 
by  Z  Net  and  Idaho  Radio  Corp.  (each 
49.98%).  Z  Net  is  composed  of  KXLF 
Butte,  KXLJ-AM-TV  Helena,  KXLQ  Boze- 
man,  and  KXLL  Missoula,  all  Mont.  Idaho 
Radio  is  licensee  of  KID-AM-TV  Idaho 
Falls.  KFBB  operates  on  1310  kc  with  5 
kw.  KFBB-TV  is  on  ch.  5.  The  radio  sta- 
tion is  affiliated  with  CBS,  the  tv  station 
with  CBS,  NBC  and  ABC. 

WTIX,  WWEZ  NEW  ORLEANS,  LA.  • 

WTIX  given  as  a  gift  by  Mid-Continent 
Broadcasting  Co.  (Todd  Storz,  president) 
to  Orleans  Parish  School  Board,  to  be  uti- 
lized at  reduced  hours  as  an  educational 
station  [Education,  Feb.  10];  WWEZ  sold 
to  Mid-Continent  Broadcasting  by  WWEZ 
Radio  for  $490,000,  conditioned  first  to  the 
disposal  of  WTIX.  Mid-Continent  is  also 
licensee  of  WHB  Kansas  City,  WDGY  Min- 
neapolis-St.  Paul,  and  WQAM  Miami.  The 
WTIX  facilities  will  be  operated  by  the 
board  on  the  existing  1450  kc  with  250  w. 
Mid-Continent  will  retain  the  call  letters 
WTIX  on  the  690  kc  5  kw  facilities  of 
WWEZ. 

WMTV  (TV)  MADISON,  WIS.  •  Sold  to 
Forward  Tele.  Inc.  (Lee  P.  Loomis,  presi- 
dent) by  WMTV  Inc.  for  $339,333.  The 
stock  of  Forward  is  owned  by  Lee  Radio 
Inc.  (51%),  licensee  of  KGLO-AM-FM-TV 
Mason  City,  Iowa,  and  Lee  Broadcasting 
Co.  Inc.  (49%)  licensee  of  WTAD  Quincy, 
111.,  and  KHQA-TV  Hannibal,  Mo.  WMTV 
(TV)  operates  on  ch.  33,  is  affiliated  with 
NBC. 

Carter,  Lee  &  Assoc.  Appointed 
Baltimore  Rep  for  WMAL-AM-TV 

Ken  Carter  of  Carter,  Lee  &  Assoc., 
Baltimore  has  been  appointed  station  re- 
lations, representative  in  the  Baltimore  area 

for  WMAL  and 
WMAL-TV  Wash- 
ington, it  was  an- 
nounced last  week 
by  Fred  S.  Houwink, 
general  manager  of 
the  Washington  sta- 
tions. 

In  that  capacity, 
Mr.  Carter  will  be 
active  for  the  sta- 
tions in  all  phases 
of  broadcasting,  in- 
cluding sales.  Mr. 
Carter,  formerly  vice  president  of  WAAM 
(TV)  Baltimore  (now  WJZ-TV),  has  been 
in  broadcasting  in  that  city  for  15  years. 
Earlier  he  was  with  WBAL  and  WMAR-TV, 
both  Baltimore,  and  served  five  years  on 
the  NAB  board  of  directors.  Carter,  Lee  & 
Assoc.  is  at  2503  St.  Paul  St.,  Baltimore. 

Broadcasting 


MR.  CARTER 


Aims  straight  at  ^80,000,000 


A  smart  novelty  manufacturer  in  California  set  his 
sights  on  a  share  of  the  juicy  $80,000,000  souvenir 
business  at  New  York  and  New  Jersey  beaches.  It's  a 
hurry-up  seasonal  bonanza.  But  this  executive  was 
able  to  shoot  the  works  against  local  competition  with 
pinpoint  overnight  deliveries  —  all  from  his  California 
plant.  And  he  did  it  by  using  Air  Express,  the  only 
complete  door-to-door  air  shipping  service  to  thousands 
of  cities  and  towns. 

This  is  a  selling  strategy  you  can  use  too  .  .  .  whatever 
you  make,  and  whenever  you  sell  it.  Air  Express  allows 
you  to  draw  a  bead  on  any  market  in  America!  It 
expands  your  own  delivery  force  to  include  10,212  daily 
flights  on  scheduled  airlines,  13,500  trucks  (many  radio 
controlled) ,  a  nationwide  private  wire  system,  a  person- 


nel of  42,000.  Yet  Air  Express  is  inexpensive— actually 
costs  less  for  many  weights  and  distances  than  any 
other  complete  air  shipping  method. 

Explore  all  the  facts.  Call  Air  Express. 


GETS  THERE  FIRST  via  U.  S.  SCHEDULED  AIRLINES 


CALL  AIR  EXPRESS 


. . .  division  of  RAILWAY  EXPRESS  AGENCY 


Broadcasting 


April  7,  1958    •    Page  77 


STATIONS  CONTINUED 


WITI-TV  Releases  Research  Data 
From  Station-Conducted  Survey 

Results  of  WITI-TV  Milwaukee's  first 
study  of  viewing  habits  and  set  ownership 
data  have  been  released  by  the  independent 
ch.  6  station. 

Figures  are  based  on  a  total  of  1,060 
homes  contacted  by  U.  of  Wisconsin  stu- 
dents during  the  period  December  1957- 
February  1958.  The  figures  cover  viewing 
regularity  and  time  segments,  length  of  tv 
set  ownership,  data  on  color  and  uhf  re- 
ception, mail  order  purchases  via  tv,  tv- 
advertised  products  and  viewer  preferences 
on  motion  picture  and  syndicated  films. 

The  purpose  of  the  study  was  to  ascer- 
tain the  nature  of  programming  preferences, 
with  some  emphasis  on  motivational  testing 
factors. 

WITI-TV  reported: 

In  homes  with  two  viewers  per  set,  19.9% 
regularly  watch  tv — the  highest  percent 
among  unit  viewers  per  set. 

Total  of  94.5%  of  all  viewing  is  done 
in  the  6  p.m. -12  midnight  period. 

Total  of  28.2%  of  Milwaukee  viewers 
have  had  their  receivers  six  years  or  more; 
2.1%  have  color  television. 

Total  of  55%  of  viewers  prefer  half-hour 
films  (presumably  syndicated);  44%  favor 
full-length  movies. 

Total  of  15%  of  all  viewers  have  bought 
mail  order  items  via  television;  97.1%  reg- 
ularly purchase  products  in  stores  adver- 
tised on  tv. 

WBAI  (FM)  Plans  to  Multiplex 
For  Stereophonic  Broadcasting 

Plans  to  enter  stereophonic  broadcasting 
through  multiplexing  have  been  confirmed 
by  Stephen  Temmer,  general  manager  of 
WBAI  (FM)  New  York,  owned  by  in- 
dustrialist Louis  Schweitzer.  The  target  date 
is  March  1959,  Mr.  Temmer  said,  explain- 
ing that  one  stereo  channel  would  be  car- 
ried on  the  main  program  channel  and  the 
second  on  the  multiplex  sub-channel.  He 
said  the  stereo  programs  would  not  be 
commercial  at  first,  because  of  FCC  regula- 
tions governing  multiplex  experimentation. 

The  WBAI  executive  said  the  station  has 
not  made  any  agreement  on  equipment  but 


will  require  the  supplier  of  transmitter  com- 
ponents to  be  able  to  supply  initially  1,000 
"adapters"  which  will  permit  owners  of  fm 
tuners  or  hi-fi  equipment  to  filter  out  the 
multiplex  signal.  The  adapter,  to  cost  an 
estimated  $89  at  first  and  about  $59  later, 
would  merely  produce  two  program  chan- 
nels via  the  listener's  existing  tuning  equip- 
ment and  would  require  in  addition  the 
necessary  second  audio  amplification-speak- 
er "chain"  to  complete  the  dual  reception 
system  used  in  stereo.  Mr.  Temmer  said  a 
Pulse  study  shows  59%  of  the  people  in 
New  York  have  fm  receivers.  He  predicted 
the  break-through  in  stereo  broadcasting 
will  come  with  the  general  availability  of 
stereo  discs.  These  will  give  greater  program 
selectivity,  economy  and  flexibility  than 
tape,  he  explained. 

WNHC-TV  Appoints  Blair-Tv 

Blair-Tv's  appointment  as  exclusive  na- 
tional sales  representative  for  WNHC-TV 
New  Haven  was  announced  Thursday  by 
Roger  Clipp,  vice  president  and  general 
manager  of  Triangle  Publications'  radio  and 
television  division,  and  Edward  P.  Shurick, 
executive  vice  president,  Blair-Tv.  Mr.  Clipp 
noted  that  the  appointment  for  WNHC-TV 
"puts  all  the  Triangle  television  stations 
under  the  Blair  banner.  The  move  on  our 
part  is  a  direct  recognition  of  the  Blair  sell- 
ing record  on  our  other  four  television  sta- 
tions." Those  stations  are  WFIL-TV  Phila- 
delphia; WNBF-TV  Binghamton,  N.  Y.; 
WFBG-TV  Altoona,  Pa.,  and  WLBR-TV 
Lebanon,  Pa. 

KNXT  (TV)  Issues  New  Rate  Card 

KNXT  (TV)  Los  Angeles  has  issued  rate 
card  No.  8  effective  April  1,  1958,  upping 
by  7.1%  the  base  rate  established  by  rate 
card  No.  7  a  year  previously.  The  station 
pointed  out  that  the  number  of  tv  families 
in  its  service  area  have  increased  7.5%  in 
the  interim.  New  base  hour  rate  is  $3,750, 
up  from  $3,500.  Other  time  period  rates,  in 
general,  are  raised  similarly.  Spot  announce- 
ment and  participation  rates  are  largely  un- 
changed; advertisers  on  contract  as  of  March 
31  get  the  customary  six-month  protection. 


DATELINES 


Newsworthy  News  Coverage  by  Radio  and  Tv 


LOS  ANGELES — A  helicopter  operated  by 
KABC  here  [Programs  &  Promotions, 
March  31]  last  week  combined  a  rescue  with 
a  news  beat  when  its  pilot,  Max  Schumacher, 
spotted  three  teenage  boys  in  a  rubber  raft 
on  the  rain-swollen  Los  Angeles  River  and 
followed  them  as  they  were  swept  along,  un- 
able to  get  the  craft  out  of  the  current  and 
back  to  shore.  Landing  long  enough  to  un- 
load Donn  Reed,  announcer,  and  gain 
greater  maneuverability,  pilot  Schumacher 
caught  up  with  the  raft,  lowered  the  heli- 
copter above  it  and  directed  the  draft  from 
the  'copter  blade  to  drive  the  boat  to  shore. 
Waiting  policemen  promptly  arrested  the 


Dannenbaum,  Swartley  Elected 
To  Westinghouse  Bcstg.  Board 

Two  new  members  were  elected  to  the 
board  of  Westinghouse  Broadcasting  Co. 
effective  today  (Monday).  They  are 
Alexander  W.  Dannenbaum  Jr.,  vice  presi- 
dent-sales, and  Wilmer  C.  Swartley,  vice 
president-Boston. 

Mr.  Dannenbaum,  a  20-year  broadcaster, 
became  WBC  vice  president-sales  in  1956. 
Donald  H.  McGannon,  WBC  president,  said 


lads  for  trespassing  on  the  river. 

BALTIMORE — WJZ-TV  here  reports  it 
scored  a  scoop  last  month  when  its  remote 
unit  traveled  to  the  Board  of  Estimates 
Room  in  City  Hall  to  inform  citizens  of  an 
estimated  $127  million  redevelopment  plan. 
The  station  preempted  all  regular  program- 
ming at  1 1  a.m.  and  covered  the  meeting  in 
City  Hall  so  listeners  could  get  the  informa- 
tion at  the  same  time  city  officials  were  being 
briefed.  In  addition  to  covering  the  meeting 
live  for  an  hour,  WJZ-TV  used  its  Ampex 
Video  Tape  to  make  a  recording  for  play- 
back on  an  early  evening  newscast. 


MR.  SWARTLEY 


MR.  DANNENBAUM 


Page  78 


April  7,  1958 


the  company  has  shown  a  steadily  rising 
sales  curve  in  both  radio  and  tv  under  his 
direction.  He  has  served  at  WDAS  and  the 
former  WPTV  (TV)  Philadelphia,  joining 
WBC  in  1953.  He  is  a  director  of  Television 
Bureau  of  Advertising. 

Mr.  Swartley  has  been  with  Westinghouse 
since  his  graduation  from  Cornell  U.  in 
1930,  moving  to  the  broadcasting  company 
in  1938  as  general  manager  at  WOWO  Fort 
Wayne,  Ind.  He  moved  to  the  New  England 
staff  of  WBC  in  1940  as  general  manager 
of  WBZ-WBZA  Boston-Springfield.  He  be- 
came WBZ-AM-TV  Boston  general  man- 
ager in  1948  and  vice  president-Boston  in 
1955. 

Fleischl  Resigns  from  WMCA 

M.  M.  Fleischl,  executive  vice  president 
and  general  manager  of  WMCA  New  York, 
resigned  last  week  after  a  17-year  associa- 
tion with  the  station. 

Reportedly  Mr.  Fleischl  resigned  because 
he  found  himself  "in  disagreement  with  sta- 
tion policy"  as  set  by  WMCA  Inc.  Presi- 
dent Nathan  Straus.  While  Mr.  Fleischl 
would  not  explain  what  these  differences 
were  except  that  they  concerned  "program- 
ming," it  was  learned  that  he  had  pro- 
posed a  greater  emphasis  on  popular  music 
but  failed  to  obtain  agreement.  Mr.  Fleischl, 
whose  future  plans  had  not  been  set,  ex- 
pects to  remain  at  the  station  for  several 
weeks.  He  served  on  the  sales  staff  for  nine 
years,  was  sales  manager  for  a  year  and  has 
been  general  manager  for  the  past  seven 
years.  His  successor  has  not  been  deter- 
mined. 

Booth  Inc.  Buys  Ninth  Paper 

Booth  Inc.,  which  publishes  eight  Michi- 
gan newspapers,  announced  last  week  the 
purchase  of  a  ninth,  the  Grand  Rapids 
(Mich.)  Herald  from  Federated  Publications 
Inc.  at  an  undisclosed  price.  John  Lord 
Booth,  president  and  majority  stockholder 
in  Booth  Radio  &  Tv  Stations  Inc.  (WJLB 
Detroit  and  others),  is  a  minority  stock- 
holder and  director  of  Booth  Inc. 

Broadcasting 


The  film  that 
"completes  the  team"  of 
the  world's  fastest 
and  finest  color  motion 
picture  emulsions... 


v,.:>^-. -r-  -.-'"  -  ^: ,  /  .  ■ 


16mm 
Super  Anscochrome 
Tungsten  Film 


EXPOSURE  INDEX  100 


Super  Anscochrome — daylight  type — has  set  new  standards  for  color 
photography.  Now  Super  Anscochrome  is  made  available  in  a  Tungsten 
Type  emulsion — with  a  Tungsten  exposure  index  of  100 — for  16mm 
motion  picture  work.  Judging  from  the  wide  acclaim  received  by  the 
daylight  type  Super  Anscochrome,  it  promises  to  open-up  new  worlds  in 
cinematography  under  existing  and  artificial  light  conditions. 

Super  Anscochrome's  Tungsten  speed  does  not  mean  a  loss  in  color 
quality.  As  in  all  Super  Anscochrome  emulsions,  greater  color  curve 
conformity  means  closer  correspondence  with  subject  color — from  full 
intensities  to  pastels  in  highlight  or  shadow  areas. 

Processing  may  be  carried  out  in  regular  Anscochrome  processing 
chemicals.  Forced  development  will  give  increases  in  speed  to  E.I.  160 
with  just  slight  loss  in  quality,  and  up  to  200  if  required. 

Super  Anscochrome  Tungsten  is  at  least  three  times  faster  than  any 
Tungsten  type  color  film  you  have  ever  used,  and  ten  times  faster  than 
traditional  color  films.  Try  it  on  your  next  assignment.  Ansco,  Bingham- 
ton,  New  York.  A  Division  of  General  Aniline  and  Film  Corporation. 


An 


SCO 


i  Super  Anscochrome  Tungsten  16  mm  Film  ! 
i  I 


Broadcasting 


April  7,  1958    •    Page  79 


MANUFACTURING 


N.  Y.  Jury  Takes  Up  Tube  Racket 
As  Judge  Proposes  New  Controls 

The  recurrent  racket  of  branding  used 
tv  and  radio  tubes  as  "new"  came  before 
a  Bronx  County  (N.  Y.)  grand  jury  last 
month  when  County  Judge  Samuel  Joseph 
proposed  a  six-point  program  to  spare  the 
public  further  injury  by  "tube  counter- 
feiters." His  plan: 

(1)  To  license  all  tube  dealers  and  service- 
men by  state  charter,  (2)  to  change  from 
misdemeanor  to  felony  the  penalty  for  re- 
branding  used  tubes,  (3)  to  amend  the 
New  York  state  penal  law  to  make  "con- 
spiracy to  commit  a  felony"  a  felony  rather 
than  a  misdemeanor,  (4)  to  require  tube 
manufacturers  to  affix  permanent  trade- 
marks on  their  product,  (5)  to  require  man- 
ufacturers to  set  up  and  maintain  outlets 
where  dealer-distributors  "could  return 
tubes  in  warranty"  and  (6)  to  stamp  used 
tubes  with  the  word  "used." 

Judge  Joseph's  proposals  stem  directly 
from  the  trial  and  sentencing  of  10  persons 
and  six  corporations  found  guilty  in  a 
city-wide  tube  fraud  racket  [Manufactur- 
ing, March  17].  His  proposals  were  made 
March  26. 

General  Electric  Co.  earlier  that  week 
pledged  to  wage  "an  active  fight  on  behalf 
of  the  public"  against  the  counterfeiting 
of  tv  and  radio  receiving  tubes.  Accord- 
ing to  L.  Berkley  Davis,  general  manager 
of  GE's  electronic  components  division  in 
Owensboro,  Ky.,  "the  electronic  tube  coun- 
terfeiter is  a  modern  criminal  who  has 
proved  to  be  imaginative  and  resourceful 
in  carrying  out  a  new  form  of  fraud."  It 
was  GE  which  had  presented  evidence  to 
the  Bronx  County  district  attorney  which 
set  off  the  17-month  long  investigation  and 
trial  that  was  climaxed  March  11  with 
Judge  Joseph's  sentencing  of  defendants, 
Mr.  Davis  said.  He  is  chairman  of  a  special 
anti-counterfeiting  committee  set  up  by 
the  Electronic  Industries  Assn. 

GE  has  published  an  anti-tube  counter- 
feiting proposal  which  it  is  recommending 
to  all  authorized  tube  distributors.  In  gen- 
eral it  seeks  to  alert  dealers  to  the  problem 
and  concerns  itself  principally  with  the 
"drying  up"  of  bogus  tube  sources.  The 


key  step:  to  destroy,  permanently  all  used 
tubes. 

RCA  already  has  instituted  its  own  plan 
to  "dry  up"  such  sources  by  affixing  a 
permanent  mold  mark  on  all  RCA  tubes 
that  would  eliminate  all  doubts  as  to  name 
of  manufacturer,  and  is  taking  other  steps 
[Manufacturing,  March  24]. 

ORRadio  Begins  Operating 
From  New  $.5  Million  Plant 

ORRadio  Industries  Inc.,  Opelika,  Ala., 
last  week  began  operating  from  a  new  half- 
million  dollar  plant.  The  new  quarters  house 
manufacturing  equipment  for  ORRadio's 
Irish  brand  sound  tape,  videotape,  instru- 
mentation, computer  and  geophysical  tapes. 

J.  Herbert  Orr,  founder  and  president  of 
the  firm,  opened  the  Opelika  installation 
March  29  at  ceremonies  attended  by  Sen. 
John  Sparkman  (D-Ala.),  George  I.  Long, 


TAPE-CUTTING  honors  at  the  new  plant 
opening  of  ORRadio  Industries,  Opelika, 
Ala.,  were  handled  by  Sen.  John  Sparkman 
(D-Ala.)  (second  from  I).  Also  on  hand  for 
the  ceremonies  with  J.  Herbert  Orr  (r), 
founder  of  the  firm,  were  Douglas  Edwards 
(I)  of  CBS-TV,  whose  news  show  was  the 
first  tv  program  to  be  recorded  on  video- 
tape, and  George  I.  Long  (second  from  r), 
president  of  Ampex  Corp.  and  board  mem- 
ber of  ORRadio. 

president  of  Ampex  Corp.,  Redwood  City, 
Calif.,  which  owns  25%  of  ORRadio,  and 
Douglas  Edwards,  CBS-TV  news  com- 
mentator. Sen.  Sparkman  in  his  speech 
called  the  new  plant  a  "significant  milestone 
in  the  small  business  success  story." 

Some  600  visitors  toured  the  plant  after 
its  opening  and  saw  the  dedication  played 


Cincinnati's  Most  Powerful 
Independent  Radio  Station 

50,000  waits  of  SALES  POWER 


WC  KY 


I  CINCINNATI,  OHIO 
STATION 


@A  the  Air  everywhere  24  hours  a  day— seven  days  a  week 


Page  80    •    April  7,  1958 


back  on  the  Ampex  VR-1000  videotape  re- 
corder. William  H.  Barnett,  ORRadio  vice 
president  for  manufacturing,  explained  var- 
ied features  of  the  factory  to  the  guests. 

Mr.  Orr  founded  ORRadio  Industries  in 
the  late  1940s.  In  1953  the  firm  made  a  pub- 
lic stock  offering  and  today  has  about  1,550 
stockholders  with  460,000  shares  outstand- 
ing for  1957-58.  Net  sales  for  the  year  end- 
ing Feb.  28  were  $2,291,438,  a  48%  in- 
crease over  the  year  before. 

In  April  1957  ORRadio  joined  forces  with 
Ampex  Corp.  for  development  and  produc- 
tion of  video,  instrumentation  and  compu- 
ter tape.  Ampex  bought  25%  of  ORRadio 
and  President  Long  of  Ampex  was  named 
to  the  board  of  directors  of  the  Alabama 
firm. 

Sonora  Electronics  Inc.  Formed; 
Earl  Muntz  Becomes  Chief  Owner 

The  formation  of  Sonora  Electronics  Inc., 
with  Earl  Muntz,  former  tv  set  manu- 
facturer, as  principal  owner  was  announced 
last  week. 

Mr.  Muntz  made  final  the  terms  of  his 
purchase  of  Sonora  Radio  &  Television 
Corp.  from  Thomas  F.  Kelly  &  Assoc., 
Chicago,  which  had  acquired  the  firm's 
assets  at  a  government  auction  in  the  spring 
of  1957.  Sonora  Electronics  has  acquired 
Sonora's  old  Chicago  plant  for  manufactur- 
ing tv  receivers. 

Also  involved  in  the  purchase  was  Frank 
Atlass,  program  manager  of  WBBM-TV 
Chicago,  who  with  Mr.  Muntz  had  sought 
to  purchase  controlling  interest  in  HIT-TV 
Ciudad  Trujillo,  government  operated  sta- 
tion in  the  Dominican  Republic  [Closed 
Circuit,  Ian.  27].  Negotiations  fell  through 
but  Mr.  Muntz  reportedly  still  is  seeking 
to  set  up  a  tv  production  firm  in  the  re- 
public. 

Before  Sonora's  assets  were  auctioned 
off  by  the  Internal  Revenue  Service  last 
year,  the  company  was  engaged  in  the  manu- 
facture of  radio-tv  sets,  phonographs  and 
radio-tv-phono  combinations,  with  loseph 
Gerl  as  president. 

Westinghouse  Electric  Announces 
First  Quarter  Earnings  Down 

A  forecast  of  lower  first  quarter  earnings 
than  a  year  ago  was  made  last  week  by 
Gwilym  A.  Price,  board  chairman  of  the 
Westinghouse  Electric  Corp.,  at  the  com- 
pany's annual  stockholders  meeting  in 
Metuchen,  N.  J.  But  Mr.  Price  expressed 
"cautious  optimism"  for  Westinghouse  busi- 
ness in  1958. 

One  reason  for  this  optimism,  Mr.  Price 
reported,  is  that  negotiations  on  new  busi- 
ness "currently  are  more  active  than  they 
have  been  in  several  months."  He  said  pros- 
pects for  defense  business  and  for  sales 
overseas  are  particularly  favorable.  He  de- 
scribed sales  of  consumer  goods,  such  as 
home  appliance  and  radio  and  television 
sets,  as  "not  good." 

In  answer  to  a  question,  Mark  W.  Cresap 
Ir.,  president  and  chief  executive  officer, 
reported  that  the  company  was  spending 
$38  million  a  year  in  advertising,  in  the 
belief  that  this  activity  should  not  be  cur- 
tailed in  a  time  of  recession. 

Broadcasting 


INTERNATIONAL 


Support  for  Private  Tv 
Grows  in  West  Germany 

Sentiment  in  the  West  German  Bundestag, 
the  lower  house  of  the  Bonn  legislature,  has 
grown  in  favor  of  opening  the  television 
spectrum  to  private  broadcasting  in  Ger- 
many. Establishment  of  private  stations 
would  be  delayed,  however,  by  jurisdictional 
differences  between  the  national  government 
and  the  German  Laender  districts,  it  is 
reported  by  observers. 

The  Bonn  government,  after  prolonged 
debate,  has  decided  it  is  unwilling  to  reserve 
all  channels  for  the  existing  government 
monopoly  system  of  tv  and  that  it  favors 
making  vhf  grants  to  private  operators, 
adding  uhf  when  that  part  of  the  spectrum 
becomes  practicable  for  German  broadcast- 
ing. On  the  other  hand,  the  Laender  deny 
that  Bonn  has  the  right  to  disrupt  the  broad- 
casting status  quo  by  instituting  a  combined 
commercial-noncommercial  basis.  The  Ger- 
man newspaper  press,  it  is  reported,  is  criti- 
cal of  the  government  monopoly  stations 
for  entering  limited  commercial  tv,  selling  a 
daily  half-hour  show. 

The  German  Brand  Name  Advertisers' 
Assn.  has  endorsed  the  British  plan  for  com- 
mercial tv,  saying  at  the  same  time  that  the 
American  system  would  not  fit  into  the  Ger- 
man advertising  pattern.  The  Brand  Name 
Advertisers,  constituting  one  of  the  most 
powerful  groups  pressing  for  commercial  tv 
in  Germany,  believe  that  a  five-station 
private  network  could  start  operating  next 
year,  covering  60%  of  West  Germany. 

In  latest  estimates,  tv  set  circulation  in 
West  Germany  is  reported  nearing  the  1.5 
million  mark.  One  industry  spokesman  ex- 
pects the  country  to  surpass  original  esti- 
mates and  exceed  2  million  sets  this  year. 

Russian  Trip  Convinces  Talbot 
Tv  Needs  Overseas  Spokesman 

The  urgent  need  for  an  impartial  televi- 
sion industry  spokesman  to  handle  trade 
negotiations  with  overseas  nations  and  act 
on  behalf  of  all  tv  interests  was  voiced  last 
week  by  Paul  Talbot,  president  of  Fremantle 
Overseas  Radio  &  Tv  Inc.,  New  York, 
upon  his  return  from  Moscow. 

During  his  visit  in  Moscow,  Mr.  Talbot 
concluded  negotiations  with  Soviet  television 
officials  for  Western  rights  to  a  Russian  tv 
film  series  in  exchange  for  U.  S.  telefilms 
under  the  terms  of  the  cultural  exchange 
agreement  between  the  U.  S.  and  Russia. 
But  he  told  a  news  conference  that  his  visit 
reinforced  a  long-held  opinion  that  the  tv 
industry  should  have  a  spokesman  abroad. 

Above  and  beyond  the  situation  in  the 
Soviet  Union,  Mr.  Talbot  continued,  there 
is  need  in  the  overseas  market  for  "a  per- 
son of  stature"  to  help  counteract  "some  of 
the  bias"  that  exists  there  toward  U.  S.- 
produced  tv  films.  As  examples,  he  cited 
"pressure"  in  Great  Britain,  other  countries 
in  Europe  and  Latin  America  to  reduce  the 
number  of  U.  S.  tv  films  to  be  permitted 
there.  He  contended  that  a  "tv  foreign  min- 
ister" could  offer  a  "united  front"  on  be- 
half of  all  U.  S.  tv  film  distributors  and  other 
elements  of  the  business  and  engender  "a 


favorable  climate"  for  future  tv  business. 

Mr.  Talbot  said  that  his  arrangement  with 
Moscow  tv  officials  calls  for  Fremantle  to 
provide  such  American  telefilms  as  produc- 
tions of  the  Encyclopaedia  Britannica  films 
and  the  Movie  Museum  series  in  return  for 
a  series  of  five-minute  shows,  Spotlight  on 
Russia,  which  depict  various  phases  of 
Russian  life,  including  the  Bolshoi  Ballet, 
an  atomic  ice-breaker  and  the  Moscow  tv 
center.  The  series  will  be  narrated  in  English. 

Mr.  Talbot  said  he  was  told  by  Soviet  tv 
officials  that  there  are  about  1.4  million  tv 
sets  in  Moscow  alone.  These  officials  placed 
the  number  of  tv  stations  in  the  Soviet 
Union  at  45  and  said  that  35  more  outlets 
will  be  on  the  air  by  the  end  of  1958. 

CBC  Grants  New  Tv, 
Tightens  on  Giveaways 

Recommendation  for  one  new  tv  station 
and  deferment  of  hearings  on  applications 
for  a  number  of  new  radio  stations  marked 
the  March  meeting  of  the  CBC  board  of 
governors  at  Ottawa  on  March  25.  Board 
also  announced  that  it  will  crack  down  at 
license-renewal  time  on  stations  which  em- 
phasize giveaways  to  build  audience. 

Last  February  the  Canadian  Assn.  of 
Radio  &  Television  Broadcasters  suggested  to 
the  board  that  there  be  no  general  regula- 
tion limiting  giveaway  programs  but  that 
each  individual  station  be  dealt  with  under 
existing  regulations.  CBC  board  is  acting  on 


this  suggestion.  The  board  is  not  against 
bona  fide  quiz  contests.  It  is  opposed  to 
programs  designed  o  buy  audience  chiefly 
by  offering  prizes  largely  on  chance. 

CJDC  Dawson  Creek,  B.C.,  at  the  south- 
ern end  of  the  Alaska  Highway,  has  been 
recommended  for  a  tv  station  on  ch.  5  with 
173.5  w  video  and  86.75  w  audio  and  with 
antenna  60  feet  high. 

CHUB  Nanaimo,  B.C.,  was  recommended 
for  an  increase  from  1  kw  to  10  kw  on  1570 
kc.  CKNW  New  Westminster,  B.C.,  was 
recommended  for  a  change  from  1320  kc  to 
980  kc,  with  5  kw.  In  making  this  recom- 
mendation, the  board  turned  down  an  ap- 
plication of  CHWK  Chilliwack,  B.C.,  and 
for  a  new  station  at  Burnaby,  B.  C,  on 
980  kc. 

CKSB  St.  Boniface,  Man.,  was  recom- 
mended for  an  increase  from  1  kw  on  1250 
kc  to  10  kw  on  1050  kc  and  change  of  trans- 
mitter site.  A  new  station  with  1  kw  on  910 
kc  was  recommended  for  Drumheller,  Alta., 
to  Dinosaur  Broadcasting  (1957)  Ltd. 

Denied  radio  station  grants  were  CKGN- 
TV  North  Bay,  Ont.,  and  Wm.  H.  Zakus  at 
Transcona,  Man.,  a  suburb  of  Winnipeg, 
Man.  Deferred  were  applications  for  change 
of  ownership  of  CKLB-AM-FM  Oshawa, 
Ont.,  CJAV  Port  Alberni,  B.C.;  for  increase 
in  power  of  CJRH  Richmond  Hill,  Ont., 
from  500  w  to  1  kw  day  and  250  w  night 
with  frequency  change  from  1300  kc  to  1310 
kc;  and  application  of  new  radio  station  with 
5  kw  on  1060  kc  applied  for  Quebec  City  by 
Les  Enterprises  Sillery-Quebec,  Inc. 


KOBY  put  the  CARNDEgT  60CK 

into  San  Francisco  radio  1 


Pulse,  Hooper,  and  Nielsen  all  agree 
— KOBY  is  the  choice  radio  buy  in 
San  Francisco!  The  KOBY  big  sound 
keeps  San  Francisco's  huge  adult 
listening  audience  on  a  continuous 
buying  spree.  So  contact  Petry, 
pronto  .  .  .  get  the  complete  story. 
You'll  discover  it's  no  "yarn"  that 
KOBY  puts  the  "darndest  sock"  into 
selling  products! 


SEE  PETRY  FOR  KOBY 

10,000  Watts  •  - 
full  time. 


Nov.-Dec.  Pulse  reveals  a  beautiful 
figure  of  16.5  overall  average  share! 

MID-AMERICA    BROADCASTING  CO. 


Broadcasting 


April  7,  1958    •    Page  81 


AWARDS 


FOUR  PEABODY  AWARDS  GO  TO  NBC 


Among  the  networks,  NBC  scored  with 
the  greatest  number  of  George  Foster  Pea- 
body  Awards  announced  last  week.  NBC 
won  four  awards,  CBS  took  three  and  ABC 
and  Westinghouse  Broadcasting  Co.  (non- 
network  but  station  group  owner)  each  re- 
ceived one.  There  were  six  awards  to  in- 
dividual stations,  three  of  which  are  non- 
commercial. 

NBC  landed  its  awards  in  the  categories  of 
musical  tv  entertainment  (Dinah  Shore 
Show);  non-musical  tv  entertainment  (Hall- 
mark Hall  of  Fame);  tv  contribution  to  in- 
ternational understanding  (Bob  Hope-NBC), 
and  a  special  radio-tv  award  for  outstanding 
contribution  to  education  (the  NBC  Educa- 
tional Tv  Project  in  cooperation  with  the 
Educational  Television  &  Radio  Center  at 
Ann  Arbor,  Mich.,  and  "Know  Your 
Schools"  a  project  by  the  network's  o&o 
radio  and  tv  outlets). 

The  three  areas  for  CBS  were  in  radio  and 
tv  news;  tv  youth  and  children's  (Captain 
Kangaroo)  and  tv  public  service  (The  Last 
Word).  ABC's  award  in  the  category  of  tv 
news  (Prologue  '58  and  all  around  coverage 
provided  by  John  C.  Daly  and  his  associ- 
ates). WBC  received  a  special  radio-tv 
award  for  its  Boston  conference  on  public 
service  programming  and  the  quality  of  its 
own  broadcasts  in  that  program  area. 
Local  station  awards:  Louis  M.  Lyons  of 


The  nation's 


WGBH-FM-TV  Boston  (non-commercial 
educational)  for  local  radio-tv  news;  WQED 
(TV)  Pittsburgh  (non-commercial  educa- 
tional) for  tv  education  (Heritage  Series); 
WKAR-TV  East  Lansing  (non-commercial 
educational)  for  local  radio  education  (You 
Are  the  Jury);  KING-TV  Seattle  for  local 
tv  youth  and  children's  programs  (Wunda 
Wunda);  KLZ-TV  Denver  for  local  tv  public 
service  (Panorama),  and  KPFA  (FM) 
Berkeley,  Calif.,  for  local  radio  public  serv- 
ice. 

The  Peabody  awards  for  1957  were  pre- 
sented at  a  luncheon  Wednesday  of  the  Ra- 
dio &  Television  Executives  Society  in  New 
York.  Bennett  Cerf,  president  of  Random 
House  Inc.,  New  York,  chairman  of  the 
awards'  national  advisory  board,  announced 
the  awards.  They  were  presented  by  Dean 
John  E.  Drewry  of  the  U.  of  Georgia's 
Henry  W.  Grady  School  of  Journalism, 
which  with  the  Peabody  board,  administers 
the  annual  awards.  Citations,  in  part: 

RADIO  AND  TELEVISION  NEWS:  During 
1957  CBS  provided  news  in  depth  by  going 
behind  current  happenings  to  identify  related 
problems,  underlying  causes,  and  influential 
individuals— as    exemplified    by    the  exclusive 


audience- 
rated 
Negro  group 


WOK  J 


■ 


JACKSON 


KOKY 

LITTLE  ROCK 


KOKA 


The 


EBONY 


Stations 

Represented  by  John  E.  Pearson 

Page  82    •    April  7,  1958 


STUART  NOVINS 
'FACE  THE  NATION' 


EDWARD  R.  MURROW 
'SEE    IT  NOW 


Moscow  interview  with  Khrushchev  on  Face  the 
Nation;  the  documentary  filmed  behind  rebel 
lines  "Algeria  Aflame";  and  such  series  as 
See  It  Now,  20th  Century,  and  on  its  New  York 
radio  station,  This  Is  New  York. 


TELEVISION  NEWS : 
ABC's  handling  of  the 
news,  consistently  au- 
thoritative and  imag- 
inative throughout 
1957,  hit  a  new  high 
with  its  yearend 
roundup  and  forecast 
for  the  months  to  come 
— Prologue,  '58.  The 
credit  goes  equally  to 
John  Daly  and  his  staff 
and  to  the  executives 
who  provided  them 
immediate  and  ade- 
quate airtime  to  func- 
tion at  top  efficiency. 

MR.  DALY 


LOCAL  RADIO  AND  TELEVISION  NEWS: 
all  Eastern  New  England  knows,  Louis  M.  Ly 
is  a  Yankee  of  sunny, 
salty  character.  His 
broadcasts  heard  si- 
multaneously on  radio 
and  television  are 
clear-headed,  coura- 
geous but  unbelliger- 
ent,  forthright  and  fair. 
Aimed  at  the  intelli- 
gent listener,  they  are 
an  admirable  example 
of  what  can  and  should 
be  done  in  every 
vigilant  community. 
Therefore,  the  Pea- 
body Award  goes  to 
Louis  M.  Lyons  of 
WGBH,    Boston,  Mass. 

MR.  LYONS 


TELEVISION  EN- 
TERTAINMENT (MU- 
SICAL): The  thumping 
success  of  the  Dinah 
Shore  program  is 
heartening  proof  that 
no  matter  what  for- 
mats and  fads  may 
temporarily  dominate 
the  airwaves,  you  can 
never  beat  a  combina- 
tion of  unfailing  good 
taste,  irrepressible 
spirits,  and  sheer  tal- 
ent. What  tv  needs  is 
a  hundred  more  Dinah 
Shores. 
MISS  SHORE 


As 
ons 


TELEVISION  EN- 
TERTAINMENT 
(NON-MUSICAL):  The 
Hallmark  Hall  oj  Fame 
during  1957  provided 
viewers  a  varied  fare 
of  outstanding  con- 
temporary and  classi- 
cal theatrical  produc- 
tions, skillfully  adapt- 
ed and  artistically  and 
imaginatively  present- 
ed. 

MILDRED  ALBERG 
PRODUCER 


TELEVISION  EDUCATION:  WQED  (TV)  of 
Pittsburgh  has,  in  the  judgment  of  the  Peabody 
Board,  originated  the  most  distinguished  pro- 
grams in  the  field  of 
education  in  television. 
The  Heritage  Series, 
which  were  planned 
and  staged  in  Pitts- 
burgh and  which  have 
since  been  distributed 
over  most  of  the  30 
educational  channels, 
have  literally  opened 
the  eyes  of  American 
adults  and  students  to 
the  richness  of  our 
intellectual  life.  Here, 
for  instance,  are  ten 
half-hour  programs 
with  Robert  Frost, 
America's  greatest  liv- 
ing poet;  in  one  we 
see  and  hear  him  talk- 
ing with  a  group  of 
Pittsburgh  students;  in 


JOHN    F.  WHITE 
WQED 

another  with  Dr~  *Salk  of  the  famous  vaccine.  . 


LOCAL  RADIO  EDUCATION:  You  Are  the 
Jury  is  one  of  the  most  distinguished  traffic  safety 
programs  of  recent  times.  The  fact  that  a  great 
foundation  is  contributing  to  its  adaptation  to 
television  speaks  for  itself.  Both  the  purpose  of 
the  series  and  the  pattern  merit  high  commenda- 
tion. Therefore,  for  promoting  traffic  safety  in  an 
absorbing  format  which  teaches  defensive  driv- 
ing techniques  authoritatively,  yet  entertainingly, 
the  Peabody  radio  award  for  Education  goes  to 
You  Are  the  Jury  and  WKAR  East  Lansing, 
Mich. 


TELEVISION  YOUTH 
PROGRAM :  Captain 
Kangaroo  is  virtually 
the  only  genuine  chil- 
dren's program  left  on 
network  television — 
certainly  the  only  one 
which  puts  the  welfare 
of  the  children  ahead 
of  that  of  the  spon- 
sor; which  instructs 
children  in  safety,  in 
ethics,  in  health,  with- 
out interrupting  the 
serious  business  of 
entertaining  them  at 
the  same  time.  The 
Peabody  Award  for 
outstanding  television 
youth  and  children's 
programs  goes,  there- 
fore, to  Captain  Kan- 
garoo (Bob  Keeshan). 


AND  CHILDREN'S 


BOB  KEESHAN 

Broadcasting 


LOCAL  TELEVISION  YOUTH  AND  CHIL- 
DREN'S PROGRAM: 
Wunda  Wunda  features 
well  chosen  world-wide 
story  material,  songs 
and  action  games,  in- 
tegrated with  highly 
imaginative  musical 
background.  All  seg- 
ments of  this  delight- 
ful and  wholesome 
series  lend  themselves 
to  the  indirect  teach- 
ing of  manners,  atti- 
tudes, speech  and 
better  human  relation- 
ships. Television  sta- 
tion KING  (ABC)  of 
Seattle,  Wash.,  is  to  be 
commended  for  both 
the  pleasure  and  the 
potentialities  for  good 
which  are  provided  by 
Wunda  Wunda. 


OTTO  BRANDT 
KING-TV 


TELEVISION  PUBLIC  SERVICE:  A  program 


their 


meaning 

SSSB 


and 


concerned  with  words, 
their  use  is  educational. 
It  is  also  literary.  In 
the  case  of  The  Last 
Word,  it  is  entertain- 
ment and  public  serv- 
ice— made  so  by  the 
wit,  charm,  and  erudi- 
tion of  Bergen  Evans, 
John  Mason  Brown 
and  their  distinguished 
guest  panelists.  This 
sparkling  weekly  dis- 
cussion of  words,  the 
basis  of  all  understand- 
ing and  progress, 
makes  it  clear  that 
learning  can  be  fun, 
and  that  educational 
programs  do  not  have 
to  be  dull.  The  Last 
Word  has,  therefore, 
rendered  the  kind  of 
meritorious  public  service  for  which  Peabody 
Awards  came  into  being — and  richly  deserves 
this  recognition. 


LOCAL     TELEVISION     PUBLIC  SERVICE: 
Panorama,    through    the    inquisitive    and  re- 
vealing    eye     of  the 


MR.  EVANS 


HUGH    B.  TERRY 
KLZ-TV 


tv  camera,  tells  the 
story,  "This  is  our 
land  and  these  are  our 
people" — with  particu- 
lar emphasis  on  the 
West  and  those  things 
which  interest  Denver 
viewers.  Here  are  in- 
timate glimpses  of 
Americans  at  work,  at 
play,  at  prayer — in 
research  laboratories 
and  on  skid  row,  in 
industrial  centers  and 
in  rural  isolation.  This 
is  indeed  a  notable 
achievement  in  crea- 
tive television  on  the 
local  level.  In  recogni- 
tion, the  Peabody 
Award  for  local  meri- 


torious public  service  goes  to  Panorama  and 
KLZ-TV  (CBS)  Denver. 


LOCAL  RADIO  PUBLIC  SERVICE:  For  a  cou- 
rageous venture  into  the  lightly  trafficked  field  of 
thoughtful  broadcasting  and  for  its  demonstra- 
tion that  mature  entertainment  plus  ideas  con- 
stitute public  service  broadcasting  at  its  best, 
the  Peabody  Award  in  this  category  goes  to 
KPFA-FM,  Berkeley,  Calif. 


TELEVISION  CON- 
TRIBUTION TO  IN- 
TERNATIONAL UN- 
DERSTANDING :  To 
millions  of  people  from 
Moscow  to  Morocco, 
Bob  Hope  is  Mr.  United 
States — the  wisecrack- 
ing, ever-cheerful  sym- 
bol of  an  abundant 
and  good-natured  land. 
In  his  travels  to  doz- 
ens of  countries  in 
the  last  decade,  he  has 
contributed  immeasur- 
ably to  international 
good  will. 

MR.  HOPE 


SPECIAL  RADIO-TELEVISION  AWARD:  NBC 
during  1957  was  responsible  for  two  under- 
takings of  far-reaching  significance  to  broadcast- 
ing and  education.  One  of  these  was  the  NBC 
Educational  Tv  Project  in  cooperation  with  the 
Educational  Television  &  Radio  Center  at  Ann 
Arbor,  whereby  23  weeks  of  live  high  grade  tv 
programming  were  provided  educational  outlets 
the  country  over.  The  other  special  service  was 
the  "Know  Your  Schools"  project,  in  cooperation 
with  the  U.  S.  Dept.  of  Health,  Education,  and 


Welfare,  produced  simultaneously  over  a  six 
weeks  period  by  13  NBC-owned  radio  and  tele- 
vision stations  in  New  York,  Philadelphia,  Wash- 
ington, Chicago,  Hartford-New  Britain,  Buffalo, 
Los  Angeles  and  San  Francisco. 

SPECIAL  RADIO-TELEVISION  AWARD:.  The 
Boston  Conference  of  the  Westinghouse  Broad- 
casting Co.  brought  into  sharp  focus  the  signifi- 
cance of  public  service  broadcasting — both  to 
this  company  and  to  the  industry.  The  Confer- 
ence was  in  a  sense  a  creative  sounding  board, 
the  message  of  which  was  more  attention  to  bet- 
ter local  public  service  programming.  Westing- 
house  merits  special  recognition  for  this  Con- 
ference, but  also  for  the  high  quality  of  its  own 
public  service  broadcasting.  Every  Westinghouse- 
operated  station  reflected  in  1957  projects  and 
programs  too  numerous  to  mention  the  admirable 
concept  which  is  hereby  recognized  with  this  spe- 
cial Peabody  radio-television  award  for  meri- 
torious and  distinguished  public  service. 


Headliner  Award  Winners  Named; 
Presentation  Set  for  April  12 

Awards  for  outstanding  achievements  by 
radio  and  tv  stations,  networks  and  individ- 
uals during  1957  will  be  presented  April  12 
at  the  annual  frolic  of  the  National  Head- 
liners  Club,  Atlantic  City,  N.  J.  The  awards 
are  sponsored  by  the  Press  Club  of  Atlantic 
City. 

For  radio,  the  club  announced  these  win- 
ners: Frank  McGee,  NBC,  consistently  out- 
standing radio  network  news  reporting; 
WBUR  Boston,  educational  station  of  Bos- 
ton U.,  school-created  series,  for  Impact, 
promoting  highway  safety  and  carried  by 
30  commercial  stations  in  New  England; 
KLIF  Dallas,  consistently  outstanding  radio 
news  reporting  as  exemplified  by  Texas 
tornado  coverage. 

Television  awards:  WBZ-TV  Boston  for  a 
housing  documentary  series,  City  in  a  Shad- 
ow; WTVT  (TV)  Tampa,  Fla.,  consistently 
outstanding  coverage  of  local  news  events 
under  direction  of  Dick  John,  news  director; 
Maurice  Levy,  NBC-TV,  outstanding  net- 
work coverage  of  a  news  event  in  the  film 
story  of  a  Texas  tornado;  KTVT  (TV)  Salt 
Lake  City,  outstanding  tv  coverage  of  a 
local  news  event  for  an  on-the-spot  story  of 
a  prison  riot  and  public  service  contribution 
through  tv's  role  in  the  settlement  of  the  riot. 

CBS  News,  HefFner  Among  Winners 
In  George  Polk  Memorial  Awards 

CBS  News  and  Richard  D.  Heffner,  pro- 
ducer, writer  and  moderator  of  The  Open 
Mind,  which  appears  on  WRCA-TV  New 
York,  were  among  the  winners  of  the  10th 
annual  George  Polk  Memorial  Awards  an- 
nounced last  Thursday  by  Long  Island  U. 
The  winners  will  receive  bronze  plaques  at 
an  awards  luncheon  April  15  in  New  York 
at  the  Hotel  Roosevelt. 

The  Polk  Memorial  Awards  are  made  in 
seven  news  categories  and  two  special  ones. 
CBS  News  won  in  tv  reporting  with  Algeria 
Aflame,  its  special  report  on  the  Algerian 
uprising.  Mr.  Heffner  won  a  special  award. 

The  memorial  awards  were  established  by 
Long  Island  U.'s  department  of  journalism 
in  1948  after  CBS  correspondent  Polk  was 
slain  while  on  assignment  in  Greece.  The 
journalism  faculty  at  the  university,  all  pro- 
fessional newsmen,  judges  the  contest  each 
year;  curator  is  Professor  Jacob  H.  Jaffe, 
head  of  the  department. 


In  "The  Giant's" 
4-State,  58-County 
Market  in  the 
Southeast  are . . . 

2- MILLION  PEOPLE 
2  -  BILLION  INCOME 

Write  us  or  WEED  for  facts, 
availabilities  and  assistance. 


"The  Giant  ot 
Southern  Skies' 


Channel  4 


WFBC-TY 

Greenville,  S.  C. 


NBC  NETWORK 


one  reason  for 

winning 
Quarters 


Our  Miss  Brooks 
2-2:30  pm 
Monday-Friday 


Broadcasting 


From  noon  to  6  pm  weekdays 
WMAL-TV  leads  in  February  ARB 

Quarter-Hour  Wins: 

WMAL-TV  70  (A  ties) 

Station  2  35  (5  ties) 

Station  3  6  (1  tie) 

Station  4  4 

Share  of  Audience: 

WMAL-TV  35.6 

Station  2  31.3 

Station  3  19.7 

Station  4  12.8 

Average  Quarter-Hour  Rating: 

WMAL-TV  8.7 

Station  2  7.1 

Station  3  4.2 

Station  4  3.9 


wmel-tv 

maximum  power  on  channel  7  in  Washington,  D.C. 
an  Evening  Star  station  represented  by  H-R  Television,  Inc. 

April  7 j  1958    •    Page  8: 


CONTINUED 


Best  '57  tv  commercials 
picked  by  art  directors 


GOLD  MEDAL:  Edward  J.  Bennett  (art 
director),  Guy  Fraumeni  (artist).  Hall- 
mark Cards  (advertiser),  Foote,  Cone  & 
Belding  (agency).  Hallmark  Hall  of 
Fame  on  NBC-TV. 

COMMENT:  ".  .  .  an  extremely  good  il- 
lustration of  good  'color  taste.'  Subtle, 
moody,  impressionistic,  this  painting 
effectively  projected  the  somber  and 
sometimes  desperate  mood  of  the  Rob- 
ert E.  Sherwood  play." 

CLASS:  Design  of  complete  unit:  show 
titling — continuity  stills. 


Over  a  two-night  period  in  January,  12  agency  art  direc- 
tors, radio-tv  executives  and  film  producers  met  in  the 
conference  and  screening  rooms  on  the  17th  floor  of  Mc- 
Cann-Erickson's  New  York  office  to  weed  through  240 
still  pictures  and  367  films  (commercials,  program  open- 
ings, station  promotions)  submitted  for  the  37th  annual 
exhibit  of  Advertising  and  Editorial  Art  and  Design.  Seven 
entries  won;  a  number  of  also-rans  were  found  worthy  of 
exhibition. 

Last  Wednesday  noon,  the  seven  winners  (at  right) 
received  their  due;  until  this  Thursday,  New  York  ad  ex- 
ecutives and  visiting  firemen  will  wander  through  a  maze 
of  exhibited  stills  at  the  Hotel  Waldorf-Astoria  until  they 
reach  a  small  screening  room  where  the  Art  Directors  Club 
of  New  York  will  run  off  30  films  judged  the  best  of  last 
year's  crop  of  tv  commercials. 

Quality  is  not  to  be  construed  as  just  "artiness,"  accord- 
ing to  Norman  Tate,  tv  art  director  of  N.  W.  Ayer  &  Son, 
chairman  of  the  tv  awards  committee.  "While  it's  true  that 
we  do  not  judge  on  the  basis  of  sales  effectiveness  or  pur- 
chasing persuasion  power  it  is  extremely  hard  to  divorce 
yourself  from  the  consideration  of  selling  in  tv.  After  all, 
we're  not  creating  commercials  for  fun  alone." 

Regarding  the  tv  stills  category  of"  the  '57  judging, 
Mr.  Tate  said,  "It  should  be  noted  that  most  of  the  entries 
are  executed  at  a  fraction  of  the  cost  of  publication  art 
work — tv  production  budgets  being  what  they  are.  Prob- 
ably because  of  this  ever  present  problem  and  because  of 
inadequacies  in  tv  reproduction  these  exhibits  display  a 
continuing  high  level  of  originality  and  humor.  There  also 
is  a  refreshing  boldness  and  simplicity  in  design." 

Concerning  the  film  winners  and  runners-up,  Mr.  Tate 
described  the  basic  tenets  or  standards  by  which  the 
champions  were  picked:  "Excellent  taste  in  every  detail, 
flawless  production,  well-conceived  continuity  and,  last  but 
most  important,  originality."  All  the  winners  are  relatively 
simple  and  uncluttered  in  design. 

Mr.  Tate  went  on,  "In  the  opinion  of  the  judges,  the 
calibre  of  film  work  submitted  to  the  show  was  of  generally 
higher  professional  standard  than  in  previous  years.  It 
looks  as  if  in  the  future  it  is  going  to  be  harder  to  be  out- 
standing simply  on  the  basis  of  high  production  quality  and 
good  taste.  It  also  is  true  that  there  were  fewer  bad  uses 
of  cartoons  but  though  there  was  a  relatively  high  level  of 
quality  in  cartoon  work  there  was  evidence  of  a  sameness 
that  was  disappointing."  Several  winners,  however,  repre- 
sented a  use  of  cartoon  techniques. 

Summing  up,  Mr.  Tate  found  that  "in  all  categories  there 
seemed  to  be  fewer  new  trends  or  developments.  Possibly 
this  is  simply  a  sign  of  developing  maturity  in  the  field,  or 
it  may  reveal  a  fertile  field  for  competition  in  the  future." 

The  jury  which  picked  the  1957  award  winners  was  com- 
prised of  Mr.  Tate;  Edward  R.  Mahoney,  Cunningham  & 
Walsh;  G.  Warren  Schloat  Jr.,  Compton  Adv.,  John  A. 
Sidebotham,  Young  &  Rubicam;  William  Duffy,  McCann- 
Erickson;  Stephen  Elliot,  Elliot,  Unger  &  Elliot,  and  S. 
Rollings  Guild,  Photographers  2  Inc.  As  chairman,  Mr. 
Tate  did  not  vote.  This  group  was  primarily  responsible  for 
evaluating  film  entries. 

Other  judges  included  William  H.  Buckley,  Benton  & 
Bowles;  Suren  Ermoyan,  Lennen  &  Newell;  John  Jamison, 
J.  M.  Mathes  Inc.;  Allen  F.  Hurlburt,  Look  magazine,  and 
Robert  H.  Blattner,  Readers  Digest.  They  were  concerned 
primarily  with  judging  non-film  or  still  art  work  involv- 
ing tv. 


GOLD  MEDAL:  Chris  Jenkyns,  Robert 
Cannon  (art  directors).  Bill  Higgins 
(artist),  Playhouse  Pictures  Inc.  (pro- 
ducer), U.S.  Navy  (advertiser).  No  ad- 
vertising agency. 

COMMENT:  ".  .  .  it  seemed  to  represent 
a  very  emotional  approach  to  a  serious 
problem — recruiting.  It  was  a  hell  of  an 
effective  combination  of  animation  and 
photography  ...  so  unusual  none  of 
us  had  ever  encountered  it  before  .  .  ." 


Fully-animated    film  commer- 


CERTIFICATE  OF  DISTINCTIVE  MERIT:  Georg 
Olden  (art  director),  Eleanor  Bunin 
(artist),  CBS-TV  (advertiser).  No  ad- 
vertising agency. 

COMMENT:  ".  .  .  devastatingly  clever, 
this  bit  of  promotion  for  The  Last 
Word  truly  was  the  last  word.  Here 
we  have  an  original  based  on  a  theme 
of  Steinberg  ...  a  living  dictionary 
pointing  to  the  last  page  and,  inevi- 
tably, the  last  word. 

CLASS:  Design  of  complete  unit:  single 
frame  promotional  station  break. 


CERTIFICATE  OF  DISTINCTIVE  MERIT:  Jack 
Sheridan  (art  director  and  artist),  Al- 
bert McCleery  (producer),  NBC-TV 
(client),  NBC  Matinee  Theatre. 

COMMENT:  ".  .  .  dramatic  .  .  .  yet  clear- 
ly simple  and  uncluttered  in  both 
thought  and  execution." 

CLASS:  Design  of  complete  unit:  single 
frame  show  titling. 


GOLD  MEDAL:  John  Hubley  (art  direc- 
tor), Emery  Hawkins  (artist),  Story- 
board  Inc.  (producer),  CBS-TV  (client) 
for  The  Seven  Lively  Arts. 

COMMENT:  ".  .  .  not  a  cartoon  in  the 
usual  comic  sense  (however  sophisti- 
cated) but  a  representation  of  jazz 
music  that  captured  the  eccentric 
movement  and  textural  feeling  of  pure 
jazz,  most  decidedly  one  of  the  seven 
lively  arts." 

CLASS:  Design  of  complete  unit:  filmed 
show  titling. 


i  1 

US 

u 

<  v 

CERTIFICATE  OF  DISTINCTIVE  MERIT:  John 
Coleman,  Henry  Caroselli  (art  direc- 
tors), Tom  Armstrong  (writer),  Hans 
Koenekamp,  Arthur  Feindel  (photog- 
raphers), Warner  Bros.  Tv  (producer). 
Campbell-Ewald  (agency),  Chevrolet 
Div.  (advertiser). 

COMMENT:  Where  other  auto  advertisers 
throw  in  everything  but  the  spare  tire, 
this  one  stayed  wonderfully  simple, 
combining  a  fine-looking  product  with 
yet  a  finer  concept  of  imagination." 

CLASS:  Film  commercials. 


CERTIFICATE  OF  DISTINCTIVE  MERIT:  Law- 
rence Berger  (art  director),  Paul  Kim 
i artist),  Academy  Pictures  Inc.  (pro- 
ducer), BBDO  (agency),  Timken  Roller 
Bearing  Co.  (advertiser).  Project  XX's 
"The  Innocent  Years"  on  NBC-TV. 

COMMENT:  ".  .  .  action  flows  magnifi- 
cently ...  it  is  simple,  fresh — and 
while  it  uses  the  traditional  'institu- 
tional approach,'  it  manages  to  be 
untraditional  in  that  it  is  done  with 
light,  clean,  child-like  naivete." 

CLASS:  Live  and  animated  film  commer- 
cials. 


r 


Page  84 


April  7,  1958 


Broadcasting 


PROFESSIONAL  SERVICES 

Pre-Premiere  Publicity  for  Tv 
Offered  by  New  McDermott  Firm 

To  provide  pre-premiere  and  premiere 
publicity,  promotion  and  exploitation  for 
new  tv  series,  Pat  McDermott  Inc.,  Holly- 
wood-New York  public  relations  and  per- 
sonal management  firm,  has  set  up  a  new 
division,  Premiere  Publicity  Inc.  Premiere  is 
offering  a  nine-week  promotional  package 
to  sponsors,  agencies,  program  packagers 
and  syndicators. 

"Television  business  being  what  it  is,  pro- 
gram cancellations  are  discussed  the  day 
the  second  overnight  Trendex  comes  in," 
Miss  McDermott  president  of  Pat  Mc- 
Dermott Inc.,  said.  "In  order  to  protect  your 
multi-million  dollar  investment  you  must 
build  your  audience  before  going  on  the 
air. 

She  said  that  Premiere  Publicity  will 
build  audiences  by  a  "crash  program"  when 
it  is  needed  most — before  the  crash.  She 
pointed  to  the  extensive  promotion  conduct- 
ed by  Hollywood  movie  companies  prior  to 
release  of  theatre  films. 

Searle  Heads  California  Firm 

Don  Searle,  veteran  station  operator,  is 
chairman  of  the  board  of  Special  Events 
Inc.,  Southern  California  organization  spe- 
cializing in  staging  and  publicizing  such 
events  as  movie  premieres,  store  openings, 
anniversary  sales  and  the  like.  Quentin 
Brewer,  partner  in  the  Kansas  City  adver- 
tising agency,  Bruce  B.  Brewer  &  Co.,  now 
like  Mr.  Searle  a  resident  of  Southern 
California,  is  president  of  Special  Events 
Inc. 

The  firm  has  acquired  the  equipment  of 
Gordon  Gray  Advertising  and  is  servicing 
accounts  formerly  handled  by  that  organiza- 
tion. Roger  (Jet)  Hamilton  has  been  named 
general  manager  of  Special  Events  Inc., 
which  has  headquarters  at  3833  Sepulveda 
Blvd.,  Culver  City,  Calif.  Telephone  is  Texas 
0-2551. 

Mr.  Searle  is  president  of  KFNF  Shenan- 
doah, Iowa;  KMMJ  Grand  Island,  Neb., 
and  KXXX  Colby,  Kan. 

Miller  Opens  Own  Design  Studio 

Irving  Miller,  art  director  for  CBS-owned 
radio  stations  and  prominent  in  CBS  radio 
and  television  art  departments  for  the  past 
12  years,  has  resigned  to  open  his  own 
design  studio.  Known  as  Irving  Miller 
Studio,  it  is  at  141  East  55th  St.,  New  York. 
Telephone:  Plaza  5-1270.  Mr.  Miller  and 
staff  will  concentrate  on  design  and  pro- 
duction of  advertising,  packaging  and  pro- 
motional material  for  both  advertisers  and 
agencies.  Clients  include  WTOP  Washing- 
ton, among  others. 

New  Firm  to  Provide  Tv  Models 

Babs  Ferguson,  formerly  with  Hartford 
Agency,  and  Jean  Colleran  Foster,  former 
model,  have  formed  a  new  firm,  Foster-Fer- 
guson Agency,  to  provide  advertising  agen- 
cies and  film  firms  with  models  for  commer- 
cials. The  new  firm  is  at  141  East  44th  St., 
New  York.  The  agency  will  provide  both 
male  and  female  models,  providing  screening 
service  before  sending  models  to  casting 
directors. 


PERSONNEL  RELATIONS 

MGA  FIRES  DUAL 

Musicians  Guild  of  America,  newly  or- 
ganized competitor  to  the  American  Federa- 
tion of  Musicians  [Personnel  Relations, 
March  31]  last  week  took  the  first  step  in 
its  program  of  invasion  of  the  AFM  do- 
main. On  Monday  MGA  filed  a  petition 
with  the  National  Labor  Relations  Board's 
regional  office  in  Los  Angeles  asking  for 
recognition  as  the  exclusive  bargaining  agent 
for  musicians  employed  by  the  major  mo- 
tion picture  producers. 

MGA  specifically  asked  for  certification 
as  bargaining  representative  for  all  musicians 
under  contract  to  the  eight  studios  compris- 
ing the  Assn.  of  Motion  Picture  Producers 
and  for  musicians  employed  by  these  com- 
panies for  at  least  30  days  since  Aug.  1, 
1957  under  the  AFM  agreements.  The 
studios:  Allied  Artists,  Columbia  Pictures, 
Walt  Disney  Productions,  MGM,  Para- 
mount, 20th  Century-Fox,  Universal  and 
Warner  Bros. 

MGA  Chairman  Cecil  Read  estimated 
that  a  total  of  500  musicians  is  involved 
and  he  said  that  the  MGA  petition  was 
accompanied  by  authorization  cards  signed 
by  more  than  the  required  30%  of  that 
total. 

On  Wednesday  Mr.  Read  filed  another 
document  with  NLRB.  This  was  an  accusa- 
tion that  Eliot  Daniel,  president  of  AFM's 
Hollywood  Local  47,  and  John  Tranchitella, 
vice  president  of  the  local,  were  guilty  of 


SALVO  AT  AFM 

unfair  labor  practices.  Messrs.  Daniel  and 
Tranchitella,  Mr.  Read  charged  attended  a 
rehearsal  of  the  Los  Angeles  Philharmonic 
Orchestra  on  Tuesday  and  warned  the 
musicians  that  anyone  who  attended  an 
MGA  meeting,  signed  an  MGA  authoriza- 
tion card  or  in  any  way  aided  the  new 
union,  would  be  guilty  of  dual  unionism 
and  subject  to  loss  of  AFM  membership. 
The  Local  47  officers,  Mr.  Read  alleged, 
told  the  musicians  that  if  they  lost  their 
AFM  membership  they  would  also  lose  their 
jobs  with  the  Philharmonic,  as  this  type 
of  employment  did  not  come  under  NLRB 
jurisdiction. 

Mr.  Read  disputed  this  statement  noting 
that  the  orchestra's  radio  broadcast,  record- 
ing activities  and  out-of-state  performances 
put  it  into  interstate  commerce  and  therefore 
under  the  NLRB. 

He  further  charged  Mr.  Daniel  with 
ordering  the  local's  business  agents  to  picket 
an  MGA  meeting  on  March  30.  Mr.  Read 
claimed  that  nine  ot  the  Local  12  business 
agents  plus  15-20  other  "Petrillo  supporters" 
gathered  outside  the  meeting  place  and 
passed  out  handbills  warning  members  of 
Local  47  that  attendance  at  the  meeting 
would  automatically  make  them  guilty  of 
dual  unionism  and  subject  to  expulsion 
from  the  AFM.  He  said  that  50-75  musi- 
cians attended  the  meeting  despite  these 


microwave  relays 
conquer  space  barriers 


I 
I 


f  if 


Micro  Wave  Relay 
Beam  Reflector  Head 

Perfect  for  parabolas  up 
to  6-ft.  diameter.  With- 
stands torques  of  225  ft. 
pounds  in  elevation  and 
150  ft.  pounds  in  azi- 
muth. Environmental 
treated  for  extreme  wea- 
ther conditions. 
$  285.00  Relay  Tilt 
Head  Only 


7*<T 


Whether  it's  a  fixed  station  or  a  mobile  unit,  Ceco 
microwave  equipment  surmounts  the  communica- 
tion barrier.  Because  Ceco  equipment  is  built  to 
a  quality  that  is  actually  higher  than  the  official 
standards.  For  dependable  pickup  and  relay  under 
adverse  climatic  conditions,  you're  wise  to  play 
safe  with  Ceco. 

ALL   METAL  TRIPOD 

Has  cast  top  flange  and 
upper  leg  portion  made 
of  one  piece  aluminum 
alloy  castings.  Legs  slide 
easily  and  have  tie-rods 
to  center  for  automatic 
leveling.  Accepts 
Balanced  TV  Head, 
Micro  Wave  Relay  Beam 
Reflector  Head(iiius.) 
and  other  similar 
professional  tripod 
heads.  $260.00 
Metal  Tripod  only. 


RANK    C.  ZUCKER 


(TmiteRH  €c^uipm€nT  (6.,  inc. 


Dept.B  31 5 


West  43rd  St.,   New  York  36,  N.  Y.  JUdson  6-1420 


Broadcasting 


April  7,  1958    •    Page  85 


EDUCATION 


threats  and  estimated  that  perhaps  another 
50  stayed  away  because  of  the  threats. 

On  Wednesday  evening  six  board  mem- 
bers of  the  Musicians  Club,  which  owns  the 
building  and  property  of  Local  47,  received 
telegrams  notifying  them  that  they  had  been 
suspended  from  the  local  pending  the  out- 
come of  an  investigation  of  the  charges 
that  they  had  aided  MGA  and  were  guilty 
of  dual  unionism. 

Mr.  Read  said  that  the  Musicians  Club, 
a  California  corporation,  is  technically  in- 
dependent of  control  by  Local  47,  but  a 
requirement  that  a  member  of  the  club  must 
also  be  a  member  of  the  local  was  used  by 
Mr.  Daniel  in  an  "illegal  attempt  to  regain 
control  of  the  club  property"  from  the  Read 
supporters  elected  by  the  club  members  last 
month. 

IBEW,  CBS  Negotiate 
Under  Threat  of  Strike 

Negotiators  for  CBS  and  the  International 
Brotherhood  of  Electric  Workers  met  in 
Washington  last  Thursday  and  Friday  in  an 
effort  to  reach  agreement  on  a  new  contract, 
although  IBEW  New  York  Local  1212 
earlier  had  voted  to  reject  a  CBS  offer  and 
had  authorized  a  strike. 

Neither  IBEW  headquarters  nor  the  local 
reported  if  progress  had  been  made,  al- 
though a  CBS  executive  believed  that  IBEW 
itself  would  not  call  a  walkout.  Seven 
other  locals  also  voted  on  the  CBS  proposal 
but  the  final  tabulation  was  not  available 
Thursday. 

The  old  contract  expired  Jan.  31  [Per- 
sonnel Relations,  Feb.  10,  3]  and  mem- 
bers have  continued  on  the  job  with  the 
understanding  that  terms  of  a  new  contract 
would  be  retroactive  to  that  date.  The  pact 
covers  technicians  and  certain  other  classi- 
fications at  CBS  Radio,  CBS-TV  and  the 
company's  owned  stations. 

A  spokesman  for  Local  1212  reported 
that  the  main  reason  CBS's  proposal  had 
been  turned  down  last  Wednesday  was  that 
it  failed  to  provide  "job  security  and  ad- 
equate monetary  increases." 

Several  weeks  ago  the  National  Assn. 
of  Broadcast  Employes  &  Technicians  re- 
jected the  contract  proposals  of  ABC  and 
NBC.  NABET  covers  technical  employes 
at  these  two  networks.  The  old  contract  at 
NBC  and  ABC  also  expired  Jan.  31.  A 
network  spokesman  said  that  NABET  is 
expected  to  request  a  meeting  shortly  to 
pinpoint  areas  of  dissatisfaction  and  he  felt 
that  no  strike  is  imminent. 

In  another  labor  development.  Federal 
Judge  Archie  Dawson  last  Thursday  denied 
Local  1212's  application  to  have  the  Na- 
tional Labor  Relations  Board  vacate  an 
injunction  issued  last  July  1 .  The  injunction 
against  Local  1212  was  issued  in  connection 
with  WCBS-TV  New  York's  telecast  of  the 
Tony  Awards  [Personnel  Relations,  April 
29,  1957,  et  seq.],  when  Local  1212  disputed 
the  right  of  Local  1,  International  Alliance 
of  Theatrical  Stage  Employes  to  provide 
lighting  for  the  remote  program.  The  in- 
junction restrains  Local  1212  from  striking 
the  network  in  the  remote  lighting  situation. 

Page  86    •    April  7,  1958 


14  Broadcasters  Get 
Education  Fellowships 

Fourteen  commercial  and  educational 
broadcasters  are  among  40  persons  who 
will  share  this  year's  Fund  for  Adult  Edu- 
cation fellowships.  Grants  total  $205,000 
and  will  permit  the  recipients  to  study  up  to 
a  year  at  universities  or  public  institutions. 
This  is  the  second  year  fellowships  have 
been  made  in  the  mass  communication  field. 

C.  Scott  Fletcher,  president  of  the  fund, 
announced  at  the  same  time  the  open- 
ing of  applications  for  the  Mass  Media  and 
Leadership  Training  Awards  Program  for 
1959-60.  Filing  deadline  is  October  15  with 
awards  to  be  announced  April  1,  1959. 
Selection  among  this  year's  candidates  was 
made  by  a  national  committee  under  the 
chairmanship  of  Edward  W.  Barrett,  former 
assistant  secretary  of  state,  now  dean  of 
Columbia  U.'s  graduate  school  of  journal- 
ism. 

Among  1958  fellows  are: 

Elmer  W.  Lower,  director  of  special  projects 
(including  election  coverage),  CBS  News  & 
Public  Affairs  Div.,  who  will  make  a  study  at 
Columbia  U.  of  mass  communication's  role  in 
Presidential  elections;  Claud  P.  Mann  Jr.,  news 
and  special  events  director  at  KSBW-TV  Salinas, 
Calif.,  to  study  mass  media  at  U.  of  California; 
Mrs.  Elisabeth  M.  Alford,  copywriter-women's 
director,  WCOS  Columbia,  S.  C,  who  will  study 
at  U.  of  South  Carolina  and  intern  in  the  news 
department  of  WCSC-TV  Charleston,  and  Sam 
L.  Becker,  director  of  the  radio-tv-film  division 
of  State  U.  of  Iowa  and  research  chairman  of 
the  National  Assn.  of  Educational  Broadcasters, 
who  will  do  a  post-doctoral  study  on  attitudes 
and  motivation  at  Columbia  U.,  including  study 
with  the  research  staffs  of  CBS,  NBC,  Young  & 
Rubicam    and  McCann-Erickson. 

Ethelbert  A.  Hungerford,  director  of  opera- 
tions, Metropolitan  Educational  Television  Assn., 
New  York,  to  study  education  administration 
at  New  York  U.;  Colin  D.  Edwards,  freelance 
news  commentator  specializing  in  Far  East,  to 
intern  at  radio-tv  division  of  United  Nations; 
James  W.  Sanders,  Alabama  Polytechnic  Insti- 
tute radio-tv  instructor,  to  do  radio-tv  doctoral 
study  at  Northwestern  U.;  Sidney  Roger,  labor 
editor,  commentator  on  KROW  Oakland,  Calif., 
to  study  communications,  especially  labor  news, 
at  the  U.  of  California;  John  S.  Clayton,  director 
of  production,  radio-t"-motion  nicture  dent.,  U. 
of  North  Carolina,  to  do  doctoral  study  in  drama, 
Yale  U.;  Wayne  M.  Carle,  journalism  instructor, 
Brigham  Young  U.,  to  do  doctoral  study  in 
radio-tv  education,  Ohio  State  U.;  Richard  E. 
Mansfield  Jr.,  producer-director,  WTTW-TV  Chi- 
cago, to  study  playwriting-direction,  Yale  U.; 
Marine  Lt.  Dennis  A.  McGuire,  ex-writer,  WOW- 
TV  Omaha,  to  study  tv  direction,  Yale  U.  and 
TJ.  of  Southern  California;  Dorothy  E.  Miniace, 
radio-tv  coordinator,  U.  of  Wisconsin,  to  study 
adult  education,  Columbia  U.,  and  Mrs.  Doris 
Karasov,  volunteer  community  leader,  to  study 
tv  education  at  U.  of  Minnesota  and  intern  at 
KTCA-TV  St.  Paul. 

The  fund  invites  applications  from 
writers,  editors,  reporters,  producers,  pro- 
gram directors  and  others  in  similar  capaci- 
ties with  commercial  or  educational  radio 
and  tv  stations,  newspapers  and  magazines 
and  who  deal  with  world  affairs,  politics, 
economics  and  the  humanities  ("broadly  de- 
fined"). The  amount  of  money  granted  is 
sufficient  to  meet  needs  of  the  candidate, 
including  support  of  family  where  necessary 
while  he  is  on  leave  from  his  regular  work. 
The  fund  is  at  200  Bloomingdale  Rd.,  White 
Plains,  N.  Y. 


N.  Y.  Legislature  Okays  ETV  Funds 

The  New  York  board  of  regents  has 
moved  closer  toward  realizing  its  hope 
of  having  its  "own"  tv  channel  in  New 
York  City.  On  March  26  the  state  legisla- 
ture approved  $212,912  to  defray  part  of 
the  cost  of  backing  an  etv  project.  Gov. 


Averell  Harriman  has  30  days  to  sign  the 
bill.  An  agreement  has  been  reached  between 
RKO  Teleradio  Pictures  Inc.  and  the  regents 
to  utilize  WOR-TV  New  York  as  an  etv 
station  during  daytime  hours,  effective  Sept. 
1  [Education,  March  17]. 

100-Station  ETV  Network  Seen 
By  1968  in  New  ETRC  Report 

A  100-station  live  network  of  educational 
television  stations  is  predicted  for  1968  in 
a  report  prepared  by  the  Educational  Tele- 
vision &  Radio  Center,  Ann  Arbor,  Mich., 
and  its  affiliated  stations. 

By  1968  the  etv  network  will  reach  80% 
of  the  country's  population,  the  report  fore- 
casts. At  the  same  time  the  educators  call 
for  "vastly  increasing  support  of  all  types 
of  educational  television  broadcasting." 

Some  30  educational  tvs  that  have 
followed  KUHT  (TV)  Houston,  Tex.,  which 
pioneered  educational  television  five  years 
ago,  now  are  in  a  position  to  give  new 
stations  the  benefit  of  their  experience,  the 
ETRC  report  says.  With  their  help,  by 
1968  etv  will  be  utilizing  longer  broadcast 
schedules,  more  remote  pickups,  color  and 
improved  programming  produced  by  larger 
staffs.  The  network  will  begin  first  on  a 
regional  level,  as  in  Alabama  at  present, 
the  educators  foresee,  spreading  nationally 
by  the  end  of  the  decade. 

"Such  achievements  can  only  be  realized 
through  an  imaginative  approach  ...  on 
the  part  of  government  bodies,  foundations, 
industry,  educational  and  cultural  institu- 
tions and  the  public  itself.  From  these 
sources  the  ETRC  wants  "vastly  increased 
financial  support"  to  develop  stronger  pro- 
gram service,  prompt  activation  of  educa- 
tional channels  and  research  and  evaluation 
of   educational  broadcasting. 

Three  New  Series  Scheduled 
In  NBC's  Second  ETV  Year 

NBC-TV  has  announced  it  is  extending 
its  educational  tv  programming  into  the 
second  year,  effective  last  month,  describ- 
ing the  past  year's  activities  as  "an  experi- 
ment." Once  again  working  closely  with 
the  Educational  Tv  &  Radio  Center  at  Ann 
Arbor,  Mich.,  the  NBC  Educational  Tele- 
vision Project  this  spring  will  take  up  three 
new  series,  each  lasting  13  weeks. 

One  of  these  series  will  be  "sponsored"  via 
outside  capital,  according  to  NBC  Public 
Affairs  Director  Ed  Stanley:  effective  today 
(Monday)  and  for  12  Mondays  thereafter, 
NBC  and  the  American  Heart  Assn.  (which 
will  provide  a  portion  of  the  necessary  work- 
ing capital)  will  air  Decision  for  Research — 
a  series  dedicated  to  attract  new  research  ca- 
reerists from  ranks  of  school  youngsters. 

The  other  programs,  dealing  with  foreign 
policy  and  jazz,  will  feature  such  prominent 
names  as  author-critic  Gilbert  Seldes,  jazz 
authorities  Marshall  Stearns  and  Leonard 
Feather  (hosting  such  stars  as  Duke  Elling- 
ton) and  Erwin  D.  Canham,  editor  of  the 
Christian  Science  Monitor.  In  addition  to 
the  29  ETV  stations  carrying  these  pro- 
grams, 24  regular  NBC-TV  affiliates  will 
also  slot  the  shows,  many  via  kinescope. 

Broadcasting 


PROGRAMS  &  PROMOTIONS 


Pay  Tv  Reaction  Poll  Made  Part 
Of  WREX-TV  Limerick  Contest 

WREX-TV  Rockford,  111.  is  to  begin  to- 
day (Monday)  a  promotional  contest  called 
"Silver  Dollar  Tele-vote,"  which  is  tied  to 
the  issue  of  free  versus  pay  television.  The 
contest  will  be  conducted  13  weeks  with 
Carolyn  Sholder  Assoc.,  promotion-mer- 
chandising company,  handling  all  details  for 
the  station. 

One  phase  of  the  contest  asks  respondents 
to  check  whether  they  are  in  favor  of  pay 
tv  or  free  tv.  Another  part  asks  them  to 
complete  a  limerick  on  the  programming  the 
station  offers  at  present.  Ballots  are  obtain- 
able only  at  the  local  merchants  who  have 
bought  time  on  the  station.  The  contest  is 
being  advertised  in  newspapers  and  through 
display  cards  in  stores,  plus  on-air  promo- 
tion. Over  the  13-week  period,  three  first 
prize  winners  will  be  selected  on  the  basis 
of  the  completed  limerick. 

Prior  to  the  opening  of  the  contest,  the 
ch.  13  station  carried  a  delayed  kinescope 
of  CBS-TV's  program  on  pay  tv  versus  free 
tv  and  also  took  advertisements  in  local 
newspapers  outlining  the  issues  of  the  con- 
troversy. 

ABN  Operatic  Winners  Announced 

Nine  prizes  of  $1,000  each  were  awarded 
to  young  singers  on  the  final  American 
Broadcasting  Network  Metropolitan  Audi- 
tions of  the  Air  program  for  the  1958  sea- 
son. The  four  national  winners  who  received 
$1,000  each  from  ABC  were  Martina  Ar- 
royo, soprano,  New  York  City;  Grace 
Bumbry,  mezzo-soprano,  St.  Louis;  Charles 
K.  L.  Davis,  tenor,  Hawaii  and  Lillian  Mes- 
sina, soprano,  Brooklyn,  N.  Y.  Five  regional 
awards  as  well  as  special  awards  in  other 
categories  also  were  presented.  Almost  30 
American  singers  have  been  presented  on  the 
series  which  began  in  January. 

Tunesmiths  Get  Chance  on  KPHO 

A  "Search  for  Songs"  contest  is  being 
conducted  by  KPHO  Phoenix.  Budding  song- 
writers are  urged  to  submit  words  and  music 
for  an  original  popular  song.  The  winner 
will  receive  $25  and  his  work  will  be  pub- 
lished and  recorded.  The  recording  will  be 
featured  on  KPHO  on  Ray  Curtis'  (Mon.- 
Fri.  4-7:30  p.m.  MST)  show. 

Chefs  Cook  Up  KYW  Promotion 

KYW  Cleveland  was  instrumental  in  arbi- 
trating a  contest  between  two  army  chefs 
as  to  which  was  the  better  cook..  Disc 


ALU   INQUIRIES,  CONFIDENT)  AL 


jockeys  Big  Wilson  and  Joe  Finan  each 
championed  one  of  the  chefs  and  guested 
him  on  the  respective  d.j.  show.  Messrs. 
Wilson  and  Finan  also  conducted  a  listeners' 
recipe  contest  which  reportedly  drew  373 
recipes.  The  persons  who  submitted  the 
winning  entries  were  treated  by  KYW  to 
dinner  at  a  local  restaurant.  The  army  chefs 
utilized  the  winning  recipes  in  cooking  dishes 
for  their  personal  contest.  A  draw  was  de- 
clared and  both  chefs  paid  the  loser's  penalty 
of  having  his  head  shaved. 

For  Some  'Fowl'  Reason? 

An  even  dozen  listeners  to  WNEW  New 
York  will  win  a  year's  supply  of  eggs  for 
the  most  original  answer  to  that  old  wheeze, 
"Why  did  the  chicken  cross  the  road?"  The 
question  is  being  asked  by  d.j.  Lonny  Starr 
on  WNEW's  Music  Hall  programs.  The 
judge  is  comedian  Henny  Youngman. 

'Purse-Suasive'  Blair-Tv  Gift 

To  remind  advertisers  about  Blair-Tv's 
"Purse-Suasion"  campaign,  the  station  rep- 
resentative is  sending  present  and  pros- 
pective clients  a  small  plastic  purse.  A  label 
attached  to  the  purse  handle  reads  "This 
little  lady's  purse  holds  a  story  for  you!" 
Inside  is  a  "shopping  list"  of  Blair-Tv  rep- 
resented stations. 

WABR  Cleans  Up  For  Listener 

An  Orlando,  Fla.,  housewife  had  her  house 
cleaned  courtesy  of  WABR  there.  The  spring 
cleaning  was  the  prize  in  the  station's  three- 
week  contest  which  called  for  listeners  to 
submit  reasons  why  the  clean-up  should  be 
done  for  them.  WABR  hired  professional 
house  cleaners  to  do  the  job  for  the  winner. 

Explorer  Launches  KCKN  Contest 

The  successful  launching  of  Explorer  III 
March  17  was  worth  $100,  a  hi-fi  record 
player  and  $40  worth  of  phonograph  records 
to  a  KCKN  Kansas  City,  Kan.,  listener,  who 
submitted  nearest  guess  to  the  satellite's 
launching  time  in  KCKN's  "Operation 
Space"  contest. 

Networks  Promote  Brand  Names 

Television  promotion  kits  in  support  of 
"Brand  Names  Week"  (April  13-20)  have 
been  mailed  to  all  U.  S.  tv  stations 
by  Television  Bureau  of  Advertising.  The 
kits,  created  and  prepared  by  ABC,  CBS, 
NBC,  Westinghouse  Broadcasting  Co.,  and 
TvB,  contain  filmed  trailers,  slides,  balops 
and  sample  scripts  supporting  the  "Better 
Buy  By  Brand  Name"  theme. 

Trenton  Chamber  Salutes  WTTM 

The  Greater  Trenton  (N.  J.)  Chamber 
of  Commerce  pays  tribute  to  WTTM  there 
in  an  issue  of  its  monthly  Trenton  maga- 
zine. Headed  "WTTM — To  Community 
Leadership  by  Working  Together  With 
People,"  the  article  deals  with  the  station's 
16-year  history  and  takes  readers  behind 
the  scenes  to  see  how  WTTM  operates,  in- 
troducing station  staffers. 


ONE  OF  THE 

FIRST  100  MARKETS 


WHBF 

RADIO  &  TELEVISION 

the  station 
of  marketing  success 
in  the  Quad-Cities 


REPRESENTED  BY  AVERY-KNODEL,  INC. 


MEMO— 

To:  Broadcasters  &  Advertising 
Agencies 

From:  Bob  Perrott,  The  Silver  Dol- 
lar Man 

For  quite  a  few  years  now,  as  some  of 
you  may  know,  I've  been  operating  my 
Silver  Dollar  program  on  a  regional  basis 
with  outstanding  success.  Now  I'm  ready 
to  open  up  nationally.  What  I  have  to 
offer  is  a  down-to-earth  way  to  increase  a 
bottler's  home  business  by  as  much  as 
100%  in  the  first  30  days!  If  I  don't  .  .  . 
you  pay  me  nothing.  You  have  a  money 
back  guarantee  .  .  .  Plus  a  guaranteed 
audience  builder.  For  example,  in  Harrison- 
burg, Virginia,  Hamilton  Shea  of  WSVA- 
TV,  says:  "Tremendous  success  .  .  .  draws 
an  average  of  3000  cards  a  week,  with 
a  peak  week  of  6000  cards."  J.  W.  "Bill 
Davis"  of  Roanoke,  Virginia  has  just 
moved  into  first  place  nation  wide  on  a 
per  capita  basis  with  the  Dr.  Pepper  Co. 
Yes!  He  has  used  the  Silver  Dollar  Man 
program  for  more  than  five  consecutive 
years.  My  Silver  Dollar  program  is  equally 
well  suited  for  any  product  that  stays  in 
home  refrigerators  or  freezers,  the  most 
valuable  storage  space  of  all.  For  full  de- 
tails on  The  Silver  Dollar  program,  which 
is  sold  on  an  exclusive  franchise  in  your 
area  and  fully  protected  against  imitators, 
write  or  wire: 

<R.  a.  ((Boh)  fjwwit 

THE  SILVER  DOLLAR  MAN 

Brunswick,  Georgia 


Broadcasting 


April  7,  1958    •    Page  87 


PROGRAMS  &  PROMOTIONS  continued 


KCOP  (TV)  Boosts  Medium 
Via  Institutional  Promotions 

On-air  promotion  of  tv  as  an  advertising 
medium  has  been  started  by  KCOP  (TV) 
Los  Angeles.  Station  personalities  deliver 
one-minute  and  20-second  spots,  telling 
the  audience  that,  with  more  than  three  mil- 
lion tv  sets  in  the  area,  television  adver- 
tising will  produce  results  at  "the  lowest 
cost  per  sale." 

The  KCOP  promotional  spots  are  largely 
institutional,  designed  to  sell  tv  itself.  Each 
personality,  in  a  message  written  and  deliv- 
ered in  his  own  personal  style,  urges  viewers 
with  anything  to  sell  to  call  one  or  more 
of  the  seven  Los  Angeles  tv  stations.  Only 
at  the  end  does  KCOP  get  in  its  own  plug: 
"And  I  hope  one  of  the  ones  you  call  will 
be  my  station,  KCOP." 

Alvin  Flanagan,  station  manager,  said 
that  the  idea  for  using  tv  to  sell  tv  stemmed 
from  a  realization  that  every  popular  tv 
show  must  have  at  least  100  local  adver- 
tisers in  its  audience. 

Other  personalities  will  make  filmed  spots 
for  the  series,  which  will  be  aired  three  or 
four  times  a  day  during  the  evening  hours, 
"when  the  people  we  want  to  reach  are 
most  apt  to  be  watching,"  Mr.  Flanagan 
said.  KCOP  plans  to  continue  this  cam- 
paign for  three  or  four  months,  "until  we've 
either  proved  or  disproved  the  idea."  As 
the  campaign  continues,  successful  tv  ad- 
vertisers will  be  used  in  the  film  spots, 
delivering  capsule  testimonials. 

WBBM-TV  Show  Is  'In  the  Bag' 

A  panel  comprised  of  local  radio-tv  per- 
sonalities, including  guest  celebrities,  is  a 
feature  of  a  new  series  started  by  WBBM- 
TV  Chicago  under  the  aegis  of  Frank  Atlass, 
program  director.  Titled  In  the  Bag,  the  pro- 
gram is  built  around  a  guessing  format, 
with  panelists  seeking  to  determine  what 
each  studio  contestant  is  concealing  in  a 
bag.  The  panel  is  composed  of  Paul  Gibson, 
WBBM-AM-TV  personality;  columnists  Irv 
Kupcinet  of  the  Chicago  Sun-Times,  Janet 
Kern  of  the  Chicago  American  and  a  guest 
celebrity,  with  John  Coughlin  as  moderator. 
A  contestant  who  stumps  the  panel  receives 
$50  plus  his  choice  of  two  bags  from  the 
"Grab  Bag  Rack." 


TARS 


1ftM7 YOUR  STATION 


A  BLACK  EYE  was  given  to  Jack  Parr, 
host  of  his  own  show  (NBC-TV,  Mon.- 
Fri.  11:45  p.m.-l  a.m.  EST)  by  the 
shadow  of  a  lamp  on  a  WBUF-TV 
Buffalo  billboard  there.  A  WBUF-TV 
staffer  noticed  the  effect  on  the  nine- 
foot  high  cutout  of  Mr.  Paar  and  sent 
him  a  photograph  of  it.  Mr.  Paar 
showed  the  picture  on  his  show  with 
the  comment  "what  Buffalo  sunshine 
did  to  me  looks  like  what  Sugar  Ray 
did  to  Basilio.  .  .  ." 


Chamber  Buys  Day  on  WOAP 

A  whole  day  of  remotes  was  sold  by 
WOAP  Owosso,  Mich.,  to  the  local  Chamber 
of  Commerce  for  the  chamber's  annual 
"Sidewalk  Sale."  Each  year  Owosso  mer- 
chants move  as  much  stock  as  possible  in 
front  of  their  stores  to  promote  a  spending 
spree.  For  a  week  prior  to  the  event,  it 
was  promoted  by  participating  retailers  in 
special  spot  packages  sold  by  the  station. 
WOAP  originated  all  its  features  from  the 
back  of  a  wagon  parked  on  a  main  street 
with  staffers  dressed  in  t-shirts  marked 
"WOAP  .  .  .  Hot  Radio." 

Egg,  Matchbook  Contests  on  WCPO 

A  citywide  Easter  egg  hunt  has  just  been 
concluded  on  WCPO  Cincinnati.  An  egg  was 
hidden  within  the  city  and  clues  to  its  lo- 
cation were  aired  each  hour.  The  egg  was 
redeemable  at  WCPO  for  a  14-pound  ham. 
In  another  contest  launched  today  (Mon- 
day), models  are  touring  the  city  giving  out 
numbered  WCPO  matchbooks.  Winning 
numbers  are  announced  by  disc  jockeys 
throughout  the  day.  A  total  of  $1,230  (the 
station's  frequency  is  1230)  will  be  divided 
among  the  people  handing  in  the  winning 
matchbooks. 


D.  C.  Headlines  Featured  in  'WWW 

NBC-TV's  Wide  Wide  World  (Sun.  4-5:30 
p.m.)  will  present  "Headline  City"  the  story 
of  Washington,  D.  C,  "as  the  news-making 
and  news-gathering  capital  of  the  world" 
April  13.  Scheduled  for  participation  are 
James  C.  Hagerty,  presidential  press  secre- 
tary; Benjamin  M.  McKelway,  president  of 
Associated  Press  and  editor  of  the  Washing- 
ton (D.  C.)  Evening  Star;  Lyle  Wilson,  vice 
president  and  bureau  chief  of  United  Press, 
and  James  R.  Wiggins,  executive  editor  of 
the  Washington  Post  &  Times  Herald.  NBC- 
TV  cameras  will  visit  official  and  unofficial 
centers  of  news. 


Teen  Talent  Converges  on  WBZ 

So  many  phone  calls  were  received  at 
WBZ  Boston  following  the  announcement 
of  Westinghouse  Broadcasting  Co.'s  "Ameri- 
can Youth  Talent  Search,"  that  WBZ 
changed  the  message  within  five  minutes  to 
a  "write-in  only"  policy.  Teenage  singing 
groups  are  being  auditioned  through  April 
12.  Prize  for  the  winning  group  includes  a 
trip  to  New  York  to  compete  against  other 
WBC  station  winners.  An  RCA  Victor  re- 
cording contract  is  the  grand  prize. 

New  Job  Promoted  by  WKMF  D.  J. 

To  publicize  a  move  from  WBBC  Flint, 
Mich.,  to  WKMF  there,  d.j.  Bill  Lamb  asked 
listeners  to  his  programs  on  the  new  station 
to  write  "Bill  Lamb— 1470"  (WKMF's  fre- 
quency) as  many  times  as  possible  on  a 
regulation-size  postcard.  The  winner  sub- 
mitted a  card  with  the  words  written  4,538 
times  and  was  awarded  a  hi-fi  radio-phono- 
graph combination.  Other  prizes  included 
a  transistor  radio  and  LP  phonograph  record 
albums. 

Editors  Join  in  WOR-TV  Promotion 

WOR-TV  New  York  invited  news  editors 
last  week  to  "join  our  treasure  hunt"  as  a 
promotion  for  its  Million  Dollar  Movie 
presentation  of  "Sinbad  the  Sailor"  which 
will  be  shown  twice  daily  for  a  week  be- 
ginning tonight  (Monday).  Entrants  must 
trace  a  route  on  a  map  of  the  Near  East  by 
following  a  list  of  clues.  Winners  will  receive 
a  Zenith  Overseas  receiver. 

K.  C.  Mayor's  Two-Way  Marathon 

Kansas  City's  Mayor  H.  Roe  Bartle, 
scheduled  to  appear  for  a  half-hour  on 
WHB  there  to  answer  constituents  queries 
on  city  government,  ended  up  being  on  the 
air  three  hours.  The  mayor  was  kept  busy 
answering  questions  via  the  station's  "Multi- 
phone  System"  in  which  the  questions  and 
answers  can  be  heard  over  the  air. 

WSAZ  Gives  Trip  to  Oscar  Guesser 

WSAZ  Huntington,  W.  Va.,  made 
Academy  Award  judges  of  the  station's 
listeners  when  it  asked  them  to  guess  the 
winners  in  its  "Oscar"  contest.  A  prize  of  a 
trip  to  New  York  over  the  Easter  weekend 
was  awarded  to  the  listener  who  guessed  the 
most  movie  stars  to  win  Oscars. 


United  Press  Facsimile  Newspictures 

I  and 

United  Press  Movietone  Newsfilm 

r^_h  Build  Ratings 


Page  88    •    April  7,  1958 


Broadcasting 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

As  Compiled  by  BROADCASTING 

March  27  through  April  3 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 

DA— directional  antenna,  cp— construction  per-  night.  LS  —  local  sunset,  mod.  —  modification, 
mlt  ERP— effective  radiated  power,  vhf — very  trans.— transmitter,  unl.— unlimited  hours,  kc— 
high  frequency,  uhf— ultra  high  frequency,  ant.  kilocycles.  SCA— subsidiary  communications  au- 
— antenna,  aur.— aural,  vis.— visual,  kw— kilo-  thorization.  SSA— special  service  authorization, 
watts,   w — watt,   mc — megacycles.    D — day.    N —      STA — special  temporary  authorization.  * — educ. 


New  Tv  Stations 

ACTION  BY  FCC 

Nampa,  Idaho — Radio  Boise  Inc. — Granted  vhf 
ch.  6  (82-88  mc);  ERP  12.59  kw  vis.,  6.3  kw  aural; 
ant.  height  above  average  terrain  341  ft.,  above 
ground  315  ft.  Estimated  construction  cost  $53,354, 
first  year  operating  cost  $101,000,  revenue  $116,- 
000.  Post  Office  address  Boise  Hotel,  Boise,  Idaho. 
Studio  location  Ada  County.  Trans,  location  Ada 
County.  Trans.  Dumont,  ant.  RCA.  Legal  counsel 
Dowd,  Lohnes  &  Albertson,  Washington,  D.  C. 
Consulting  engineer  Vincent  L.  Hoffart,  Spokane, 
Wash.  Roger  L.  Hagadone,  owner  KYME  Boise, 
will  be  99%  owner.  Announced  Mar.  27. 


Existing  Tv  Stations 


KMGM-TV  Minneapolis,  Minn.  —  Granted 
change  in  call  letters  to  KMSP;  requested  call 
had  been  opposed  by  KSTP  Inc.  (KSTP  and 
KSTP-TV),  St.  Paul,  but  Commission  sees  insuf- 
ficient likelihood  of  confusion  to  public.  An- 
nounced Mar.  27. 

WTVD  (TV)  Durham,  N.  C— Granted  mod.  of 
cp  to  move  trans,  from  site  9  miles  north  of 
Durham  and  20  miles  north  of  Raleigh  to  about 
32  miles  southeast  of  Durham  and  10  miles 
southeast  of  Raleigh,  and  increase  ant.  height 
from  1010  ft.  to  1510  ft.  Announced  Apr.  2. 

KGUL-TV  Galveston,  Tex.— Granted  waiver  of 
Sec.  3.652  to  permit  identification  of  KGUL-TV 


as  Houston-Galveston  station,  effective  Mar.  27. 

KTVW  (TV)  Tacoma,  Wash.— Is  being  advised 
that  application  to  increase  vis.  ERP  from  100 
kw  to  316  kw,  increase  ant.  height  from  780  ft. 
to  795.5  ft.,  change  type  trans,  and  move  trans, 
from  5  miles  east  of  Tacoma  to  about  26  miles 
north  to  Queen  Anne  Hill  in  Seattle.  Indicates 
necessity  of  hearing.  Announced  Apr.  2. 

CALL  LETTERS  ASSIGNED 

KRTV  (TV)  Great  Falls,  Mont.— Cascade  Bcstg. 
Co.,  ch.  3.  Changed  from  KCTL  (TV). 

WTMV  (TV)  Utica,  N.  Y. — Malco  Theatres  Inc., 

ch.  54. 

WAMT  (TV)  Memphis,  Tenn.— Malco  Theatres 
Inc.,  ch.  48. 

KVNU-TV  Logan,  Utah— Cache  Valley  Bcstg. 
Co.,  ch.  12. 


ACTION  BY  FCC 

Morongo  Bason  Tv  Club  Inc.,  Twentynine 
Palms,  Calif. — Granted  cp  for  new  tv  translator 
station  on  ch.  76  to  serve  Twentynine  Palms  and 
Marine  Corps  base  by  translating  programs  of 
KNXT  (ch.  2)  Los  Angeles.  Announced  Mar.  27. 

CALL  LETTERS  ASSIGNED* 

K76AJ  Twentynine  Palms,  Calif. — Morongo 
Basin  Tv  Club  Inc. 

W70AA  Oleans,  N.  Y. — WHDL  Inc. 


W70AB  North  Warren,  Pa. — Conewango  Val- 
ley Tv  Inc. 

♦Translator  channels  are  designated  by  num- 
bers in  their  call  letters. 


New  Am  Stations 

ACTIONS  BY  FCC 

Phoenix,  Ariz. — Harold  Lampel  and  Dawkins 
Espy  d/b  as  Phoenix  Bcstg.  Co.— Granted  1010 
kc,  500  w  D.  P.  O.  address  Box  933,  Beverley 
Hills,  Calif.  Estimated  construction  cost  $13,864, 
first  year  operating  cost  $50,000,  revenue  $60,000. 
Mr.  Lampel  is  former  partner  in  Paramount, 
Calif.,  wood  products  firm.  Mr.  Espy  is  consulting 
radio  engineer,  owner  of  electronic  equipment 
firm,  and  manufacturer's  representative  firm. 
Announced  Mar.  27. 

Riviera  Beach,  Fla. — Public  Service  Bcstg. — 
Granted  1600  kc,  1  kw  D.  P.  O.  address  Box  1486, 
Fort  Myers,  Fla.  Estimated  construction  cost 
$7,000,  first  year  operating  cost  $29,000,  revenue 
$37,000.  Robert  Hecksher,  owner  WMYR  Fort 
Myers,  will  be  sole  owner.  Announced  Mar.  27. 

Cayce,  S.  C. — Lexington  County  Bcstrs. — 
Granted  620  kc,  500  w  D.  P.  O.  address  %  J.  O. 
Tice  Sr.,  Box  656,  Lake  City,  S.  C.  Estimated 
construction  cost  $16,165,  first  year  operating 
cost  $61,000,  revenue  $72,000.  Principals  include 
J.  O.  Tice  Jr.  (60%),  51%  WBLR  Batesburg  and 
WMYB  Myrtle  Beach,  and  31%  WJOT  Lake  City, 
all  South  Carolina,  and  Mr.  Tice  Sr.  (30%),  20% 
WJOT.  Announced  Apr.  2. 

Auburn,  Wash. — John  W.  Mowbray  and  Ed- 
ward Garre  d/b  as  Auburn  Bcstrs. — Granted 
1220  kc,  250  w  D.  P.  O.  address  1110  5th  Ave., 
Auburn.  Estimated  construction  cost  $11,925,  first 
year  operating  cost  $42,000,  revenue  $52,800.  Mr. 
Mowbray,  with  Hugh  Feltis  &  Assoc.  (radio-tv 
representative),  and  Mr.  Garre,  account  ex- 
ecutive, KMO  Tacoma,  Wash.,  are  co-owners. 
Announced  Mar.  27. 

APPLICATIONS 

Coffeyville,  Kan. — A.  F.  Misch,  1370  kc,  500  w 
D.  P.  O.  address  214  W.  Ninth,  Coffeyville. 
Estimated  construction  cost  $26,364,  first  year 
operating  cost  $38,000,  revenue  $45,000.  Sole 
owner  Misch  is  in  printing.  Announced  Apr.  2. 

Laurel,  Miss. — East  Central  Bcstg.  Co.,  1490  kc, 
250  w  unl.  P.  O.  address  Box  1499,  Hattiesburg, 
Miss.  Estimated  construction  cost  $10,500,  first 
year  operating  cost  $36,000,  revenue  $48,000. 
Owners    are    B.    L.    Blackledge    (50%),    F.  M. 


actions  by  fcc  Translators 


NATION-WIDE  NEGOTIATIONS  »  FINANCING  »  APPRAISALS 

 RADIO    •    TELEVISION    •  NEWSPAPER 


WESTERN    AM    AND  VHF 
$750,000 

These  important  properties  are  affiliated  with  a  major  network.  Well- 
diversified  retail  sales.  Sizable  fixed  assets  including  real  estate.  Financing 
available  to  qualified  buyer.  A  prospectus  is  available  through  any  office. 


WASHINGTON,  D.  C. 

Wm.  T.  Stubblefield 
1737  DeSalesSt.,  N.W. 
EX  3-3456 


CLEVELAND 

Jackson  B.  (Jack)  Maurer 
2414  Terminal  Tower 
TO  1-6727 


CHICAGO,  ILL. 

Ray  V.  Hamilton 
Tribune  Tower 
DE  7-2754 


ATLANTA,  GA. 

Jack  L.  Barton 
1515  Healey  Bldg. 
JA  3-3431 


DALLAS,  TEX. 

Dewift  (Judge)  Landis 
Fidelity  Union  Life  Bldg. 
Rl  8-1175 


SAN  FRANCISCO 

W.  R.  (Ike)  Twining 
I  I  I  Sutter  St. 
EX  2-5671 


Call  your  nearest  office  of 

HAMILTON,  STUBBLEFIELD,  TWINING  &  ASSOCIATES 


Broadcasting 


April  7,  1958    •    Page  89 


FOR  THE  RECORD  continued 


JAMES  W.  COAN,  President 

Like  Hundreds 
of  Broadcasters . . . 

President 
JAMES  W.  COAN 

WTOB 

Winston-Salem,  N.  C. 
and 

Chief  Engineer 
JAMES  H.  HOKE 

Selected 
STAINLESS  TOWERS 


JAMES  H.  HOKE,  Chief  Engineer 

LEARN  WHY  MANY  BROADCASTERS  CHOOSE 
STAINLESS  TOWERS 


Call  or  Write 
for  Informative 
Literature. 


less,  inc. 

NORTH  WALES  •  PENNSYLVANIA 


COMMERCIAL  STATION  BOXSCORE 

As  Reported  by  FCC  through  Feb.  28 


i 

am 

FM 

TV 

Licensed  (all  on  air) 

3,170 

520 

400 

CPs  on  air  (new  stations) 

52 

20 

1  AO" 

1  08 

CPs  not  on  air  (new  stations) 

85 

64 

1 07 

Total  authorized  stations 

3,307 

604 

Applications  for  new  stations  (not  in  hearing) 

406 

42 

75 

Applications  for  new  stations  (in  hearing) 

115 

11 

54 

Total  applications  for  new  stations 

521 

53 

129 

Applications  for  major  changes  (not  in  hearing) 

237 

26 

38 

Applications  for  major  changes  (in  hearing) 

36 

0 

16 

Total  applications  for  major  changes 

273 

26 

54 

Licenses  deleted 

0 

0 

0 

CPs  deleted 

2 

1 

I 

SUMMARY  OF  STATUS  OF  AM,  FM,  TV 

Compiled  by  BROADCASTING  through  April  2 
ON  AIR 

Cps 

57 
20 

no2 


Lie. 

3,170 
520 
4001 


CP 

Not  on  air 

95 
78 
108 


AM 
FM 

TV  (Commercial) 

OPERATING  TELEVISION  STATIONS 

Compiled  by  BROADCASTING  through  April  2 

VHF  UHF 

Commercial  424  86 

Non-Commercial  24  7 


TOTAL  APPLICATIONS 

For  new  stations 

536 
64 
132 


TOTAL 

510  3 
314 


1  There  are,  in  addition,  seven  tv  stations  which  are  no  longer  on  the  air,  but  retain  their 
licenses 

2  There  are,  in  addition,  36  tv  cp-holders  which  were  on  the  air  at  one  time  but  are  no 
longer  in  operation  and  one  which  has  not  started  operation. 

3  There  have  been,  in  addition,  177  television  cps  granted,  but  now  deleted  (33  vhf  and 

14»  There  has  been,  in  addition,  one  uhf  educational  tv  station  granted   but  now  deleted. 


Smith  (26%)  and  others.  Mr.  Blackledge  has 
interest  in  WBKH  Hattiesburg  (50%)  and  WEGA 
Newton  (50%),  both  Mississippi.  Mr.  Smith  owns 
one-half  of  WBKH  and  26%  of  WEGA.  An- 
nounced Mar.  27.  .  :  , 

Johnstown,  N.  Y. — Martin  Karig,  1280  kc,  1  kw 
D  P.  O.  address  13  Warren  St.,  Glens  Falls, 
N  Y  Estimated  construction  cost  $16,318,  first 
year  operating  cost  $60,000,  revenue  $72,000.  Sole 
owner  Karig  owns  WWSC  Glens  Falls,  WIPS 
Ticonderoga,  12.5%  of  WSPN  Saratoga  Springs, 
and  .05%  of  WNDR  Syracuse,  all  New  York. 
Announced  Mar.  28. 

Lansdale,  Pa— Equitable  Publishing  Co.,  1440 
kc,  500  w  D.  P.  O.  address  George  W.  Knipe, 
Box  390,  Lansdale.  Estimated  construction  cost 
$60,022,  first  year  operating  cost  $67,339,  revenue 
$68,926.  Owners  are  George  W.  Knipe  and  How- 
ard C.  Berky  (49%  each),  both  executives  m 
Equitable.  Announced  Apr.  2. 

Mt.  Vernon,  Wash.— Columbia  River  Bcstrs., 
1470  kc,  1  kw  D.  P.  O.  address  J.  W.  England, 
1515  Fifth  Ave,  Seattle.  Estimated  construction 
cost  $19,563,  first  year  operating  cost  $26,260, 
revenue  $33,600.  Ward  Beecher,  who  now  owns 
66%%,  will  increase  ownership  to  80%.  He  also 
owns  one-third  of  KFDR  Grand  Coulee,  Wash. 
Announced  Apr.  2. 

Existing  Am  Stations 

ACTIONS  BY  FCC 

WOV  New  York,  N.  Y. — Is  being  advised  that 
application  to  specify  station  location  as  New 
York,  N.  Y.-Carlstadt,  N.  J.,  indicates  necessity 
of  hearing.  Announced  Apr.  2. 

KGRO  Gresham,  Ore. — Granted  change  on 
1230  kc  from  100  w  unl.,  to  100  w  N,  250  w  D. 
Announced  Apr.  2. 

KNPT  Newport,  Ore. — Granted  change  of  op- 
eration on  1310  kc  from  1  kw  DA-N,  unl.,  to  1 
kw,  5  kw  LS,  DA-N.  Announced  Mar.  27. 

WSPT  Stevens  Point,  Wis. — Granted  increased 
power  on  1010  kc  from  250  w  to  1  kw,  continued 
daytime  operation;  trans,  to  be  operated  by 
remote  control.  Announced  Mar.  27. 

APPLICATIONS 

WWCC  Bremen,  Ga. — Cp  to  increase  power 
from  500  w  to  1  kw  and  install  new  trans.  An- 
nounced Apr.  2. 

KTRY  Bastrop,  La. — Cp  to  increase  power 
from  250  w  to  500  w  and  install  new  trans.  An- 
nounced Mar.  27. 

WSAR  Fall  River,  Mass. — Mod.  of  cp  which 
authorized  changes  in  nighttime  directional  ant. 
pattern  to  change  ant. -trans,  and  studio  location, 
make  changes  in  directional,  ant.  system  (in- 
crease height),  changes  in  ground  system  and 
change  type  trans.  Announced  Apr.  2. 

KLPW  Union,  Mo. — Cp  to  increase  power  from 


250  w  to  1  kw  and  install  new  trans.  Announced 
Mar.  28. 

WELM  Elmira,  N.  Y. — Cp  to  change  frequency 
from  1400  kc  to  1410  kc;  increase  power  from 
250  w  unl.  to  500  w — 1  kw — LS;  install  directional 
ant.  for  nighttime  use  and  new  trans.  Announced 
Mar.  27. 

WRSA  Saratoga  Springs,  N.  Y. — Cp  to  change 
ant. -trans,  location  to  Route  146C,  Curry  Rd., 
extended,  3  miles  SE  of  NYS  Thruway  inter- 
change, Schenectady,  N.  Y.,  change  studio  loca- 
tion and  remote  control  point  to,  To  be  deter- 
mined, Schenectady,  N.  Y.,  and  change  station 
location  to  Schenectady,  N.  Y.  Announced 
Mar.  27. 

WORA  Mayaguez,  P.  R. — Cp  to  change  fre- 
quency to  760  kc;  increase  power  to  5  kw;  install 
directional  ant.  night  and  day  (DA-1);  make 
changes  in  ant.  (increase  height) ;  make  changes 
in  ground  system  and  install  new  trans.  An- 
nounced Mar.  27. 

CALL  LETTERS  ASSIGNED 

KCEE  Tucson,  Ariz. — Associated  Bcstrs.  of 
Tucson,  790  kc.  Changed  from  KRTU. 

WBMK   West  Point,   Ga.— Radio   Valley  Inc., 

910  kc. 

WAQE  Towson,  Md.— WTOW  Inc.,  1570  kc. 
Changed  from  WTOW,  effective  Apr.  1. 

WMRC  Milford,  Mass.— Milford  Bcstg.  Corp., 
1490  kc.  Changed  from  WMOO. 

WCBQ  St.  Helen,  Mich.— Paul  A.  Brandt,  1590 
kc.  Changed  from  WWJE. 

WBKN  Newton,  Miss. — East  Central  Bcstg.  Co., 
1410  kc.  Changed  from  WEGA. 

WJSO  Jonesboro,  Tenn. — Mountain  View  Bcstg. 
Co.,  1590  kc. 

KHHH  Pampa,  Tex. — Garrison-Huntley  Enter- 
prises, 1230  kc.  Changed  from  KPAT,  effective 
Apr.  1. 

WKWS  Rocky  Mountain,  Va. — Radio  Franklin 
Inc.,  1290  kc. 


New  Fm  Stations 


ACTIONS  BY  FCC 

Columbus,    Ind. — White    River    Bcstg.    Co. — 

Granted  98.3  mc,  .760  kw  unl.  P.  O.  address  Carr 
Hill  Rd.,  Box  469,  Columbus  Ind.  Estimated  con- 
struction cost  $8,850,  first  year  operating  cost 
$2,500,  revenue  $2,500.  Owner  is  Findlay  Publish- 
ing Co.  which  also  owns  WCSI  Columbus,  Ind., 
and  WFIN-AM-FM  Findlay,  Ohio.  Announced 
Mar.  20. 

Lawrence,  Mass. — Lawrence  Bcstg.  Co.  (% 
George  H.  Jaspert,  9  Valley  St.)— Granted  93.7 
mc;  17.5  kw.  Announced  Apr.  2. 

Cleveland,  Ohio — Friendly  Bcstg.  Co. — Granted 
106.5  mc,  16.5  kw  U.  P.  O.  address  2900  Tilden  St., 
N.  W.,  Washington.  Estimated  construction  cost 
$28,000,  first  year  operating  cost  $10,000  revenue 


ge  90    •    April  7,  1958 


Broadcasting 


CORRECTION 

In  reporting  the  application  for  as- 
signment of  license  of  KUJ  Walla 
Walla,  Wash.,  from  KUJ  Inc.  to  Em- 
merson  Broadcasters  Inc.,  Broadcast- 
ing reported  that  Mr.  and  Mrs.  Ver- 
non W.  Emmerson,  the  prospective 
owners,  hold  a  51%  interest  in 
KENL  Areata,  Calif.  The  Emmersons 
sold  their  KENL  interest  in  1957  to 
Humboldt  Broadcasters  Inc. 


$10,000.  Applicant  is  licensee  of  WJMO  Cleveland 
and  100^  stockholder  in  WYOU  and  WACH-TV, 
both  Newport  News,  Va.  Announced  April  2. 

Oklahoma  City,  Okla. — Carl  E.  (Evans)  Wil- 
liams— Granted  94.7  mc.  17  kw  U.  P.  O.  address 
730  East  Reno.  Oklahoma  City.  Estimated  con- 
struction cost  $5,850,  first  year  operating  cost 
$15,400,  revenue  $37,375.  Mr.  Williams,  sole  owner, 
also  owns  Williams  Tv  of  Oklahoma  City.  An- 
nounced April  2. 

APPLICATIONS 

San  Diego,  Calif. — Broadmoor  Bcstg.  Corp., 
103.7  mc,  11.7  kw  U.  P.  O.  address  U.  S.  Grant 
Hotel  326  Bdwv.,  San  Diego.  Estimated  construc- 
tion cost  $12,500,  first  year  operating  cost  $3,600, 
revenue  $3,600.  Jack  Gross,  sole  owner,  has  been 
owner  of  KXOC  Chico,  Calif.  Announced  Apr.  1. 

Lewiston,  Me. — President  and  Trustees  of  Bates 
College*,  90.3  mc,  10  w.  P.  O.  address  Norman  E. 
Ross,  Bates  College,  Lewiston.  Estimated  con- 
struction cost  $1,488,  first  year  operating  cost 
$300.  Bates  president  is  Dr.  Charles  Phillips.  An- 
nounced Mar.  27. 

Newark,  N.  J. — Newark  Bcstg.  Corp.,  100.3  mc, 
20  kw  U.  P.  O.  address  1225  Raymond  Blvd.,  New- 
ark. Estimated  construction  cost  $16,650,  first 
year  operating  cost  $15,000,  revenue  to  be  in- 
cluded with  am  station.  Applicant,  which  is 
licensee  of  WVNF  Newark,  is  owned  by  Evening 
News  Publishing  Co.  Announced  Apr.  1. 

Cleveland,  Ohio — Moody  Bible  Institute  of  Chi- 
cago, 103.3  mc,  21.3  kw  U.  P.  O.  address  820  N. 
LaSalle  St.,  Chicago  10,  111.  Estimated  construc- 
tion cost  $22,269,  first  year  operating  cost  $45,- 
000.  Expenses  to  be  met  by  funds  on  hand  plus 
donations.  Applicant  is  non-profit  organization. 
Announced  Mar.  27. 

Salem,  Ohio— Russell  C.  Jones,  105.1  mc,  100 
kw  U.  P.  O.  address  1090  Jones  Drive,  Salem. 
Estimated  construction  cost  $36,725,  first  year 
operating  cost  $24,000,  revenue  $24,000.  Sole 
owner  Jones  is  in  radio  and  tv  sales,  communi- 
cation service,  etc.  Announced  Mar.  27. 

Existing  Fm  Stations 

ACTIONS  BY  FCC 

KDFC  (FM)  San  Francisco  Calif. — Granted 
SCA  to  engage  in  functional  music  operations  on 
multiplex  basis  to  Dec.  1,  1959.  Announced  Mar. 
27. 

WBNY-FM  Buffalo,  N.  Y. — Is  being  advised 
that  application  for  renewal  of  fm  license  and 
SCA  indicates  necessity  of  hearing.  By  separate 
letter,  denied  petition  for  waiver  of  Sect.  3.293 
and  dismissed  application  to  permit  functional 
music  operation  on  simplex  basis  under  tem- 
porary authorization.  Announced  Mar.  27. 

Allocations 

CHANNEL  CHANGES 

By  orders,  Commission  amended  Class  B  fm 
allocation  plan  as  follows: 

Added  Ch.  243  to  Montrose,  Pa.  This  will  facili- 
tate action  on  pending  application  by  Montrose 
Bcstg.  Corp. 

Added  Ch.  247  to  Southern  Pines,  N.  C,  as  re- 
quested by  Sandhill  Community  Bcstrs.  Inc. 
WEEB  Southern  Pines,  which  proposes  to  file 
application. 

Substituted  Ch.  271  for  Ch.  223  in  Decatur,  Ala., 
effective  Apr.  2.  Change  was  requested  by  North 
Alabama  Bcstg.  Co.  (WHOS-FM)  Decatur,  in 
order  to  eliminate  interference  in  that  area 
caused  by  its  operation  on  Ch.  223  to  WBRC-TV 
(Ch.  6),  Birmingham.  Substitution  of  channels 
involves  no  objectionable  interference  problem 
and  can  be  made  without  proposed  rule  making 
procedure. 

Added  Ch.  299  to  Redwood  City,  Calif.,  effec- 
tive May  2,  as  requested  in  application  by  James 
Frank;  denied  petition  by  Patrick  Henry  to  as- 
sign channel  to  Oakland,  and  implied  opposition 
by  Grant  R.  and  Fay  M.  Wrathall  in  an  applica- 
tion for  channel  in  San  Francisco. 

By  order,  Commission  granted  request  by 
Musical  Isle  Bcstg.  Co.  to  withdraw  proposal  to 
amend  Class  B  fm  allocation  plan  by  adding 
Ch.  264  to  Santa  Catalina  Island,  Calif.,  and  ter- 
minated proceeding.  Announced  Mar.  27. 

By  order,  Commission  amended  fm  Class  B 
allocation  table  to  substitute  Ch.  251  for  Ch.  223 
in  San  Diego,  Calif.  Los  Tres  Diablos  Bcstrs. 
proposes  to  amend  its  application  for  new  fm 
station  there  accordingly.  Announced  Mar.  27. 

PROPOSED  CHANNEL  CHANGES 

Commission  invited  comments  by  May  2  to 
the  following  proposals  to  amend  Class  B  fm 
allocation  plan: 

To  add  Ch.  226  to  Hayward,  Wis.,  as  re- 
quested by  WJMC,  Inc. 

To  add  Ch.  236  to  Ventura,  substitute  Ch.  260 
for  Ch.  236  in  Santa  Barbara  and  Ch.  223  for  Ch. 
260  in  San  Luis  Obispo,  all  California.  Purpose 
of  amendment  is  to  make  Ch.  236  available  in 
Ventura  as  requested  in  application  by  Tri- 
Counties  Public  Service  Inc. 

Commission  invites  comments  by  Apr.  25  to 
proposed  rule  making  to  amend  Class  B  fm 
allocation  plan  by  substituting  Ch.  245  for  Ch. 
273  in  Santa  Rosa,  Calif.,  and  adding  the  latter 
to  Sacramento  as  requested  in  an  application  of 
Dale  W.  Flewelling.  Announced  Mar.  27. 

Commission  invites  comments  by  Apr.  25  to 
proposed  rule  making  to  amend   Class  B  fm 


allocation  plan  by  adding  Ch.  233  to  Sacramento, 
Calif.,  as  requested  in  a  petition  and  an  applica- 
tion of  KROY  Inc. 

Commission  invites  comments  by  Apr.  25  to 
proposed  rule  making  to  amend  Class  B  fm  allo- 
cation plan  by  deleting  Ch.  290  from  Wash- 
ington D.  C,  and  adding  it  to  Woodbridge,  Va., 
as  requested  in  application  of  S  &  W  Enter- 
prises Inc.  Announced  Mar.  27. 

CALL  LETTERS  ASSIGNED 

KDOG  (FM)  La  Habra,  Calif.— William  E. 
Clark,  95.9  mc. 

KITT  (FM)  San  Diego,  Calif.— Music  Unlim- 
ited. Changed  from  KDFR  (FM),  effective 
May  1. 

KEYM  (FM)  Santa  Maria,  Calif.— Santa  Maria 
Bcstg.  Co.,  99.1  mc. 

KFRG-FM  Newton,  Kan. — George  Basil  An- 
derson, 96.7  mc. 

WSID-FM  Baltimore,  Md.— United  Bcstg.  Co. 
of  Eastern  Md.,  92.3  mc. 

WFMD-FM  Frederick,  Md. — Monocacy  Bcstg. 
Co.  99.9  mc. 

WSCB  (FM)  Springfield,  Mass.* — President 
and  Trustees  of  Springfield  College,  88.9  mc. 

WIBM-FM  Jackson,  Mich.— Booth  Bcstg.  Co., 
94.1  mc. 

WCUE-FM  Akron,  Ohio— Akron  Bcstg.  Corp., 

96.5  mc. 

KRRC    (FM)   Portland,   Ore.* — Reed  Institute, 

89.3  mc. 

WKRZ     (FM)     Oil    City,    Pa.— WKRZ  Inc., 

98.5  mc. 

KHMS  (FM)  El  Paso,  Tex. — H-M  Service  Co., 
94.7  mc. 

Ownership  Changes 

ACTIONS  BY  FCC 

KTUC  Tucson,  Ariz. — Granted  transfer  of  con- 
trol from  Lee  Little  to  C.  Van  Haaften,  Robert 
Lebsock  and  Gertrude  and  E.  W.  Krampert; 
consideration  $160,000.  Announced  Apr.  2. 

KPAX  (FM)  San  Bernardino,  Calif.— Granted 
assignment  of  cp  to  Sherrill  C.  Corwin;  consid- 
eration $1,730  for  repayment  of  expenses.  Mr. 
Corwin,  who  is  vice  president  and  11%  owner 
of  KPAX  has  interests  in  KAKE-AM-TV  Wich- 
ita, Kan.;  KBAY-TV  and  KBAY  (FM)  San  Fran- 
cisco, and  KFMX  (FM)  San  Diego,  Calif.  An- 
nounced Mar.  27. 

WPEG  Arlington,  Fla.,  WD  AT  South  Daytona, 
Fla. — Granted  assignment  of  licenses  to  Harold 
E.  and  Helen  W.  King  d/b  as  Regional  Bcstg.  Co. 
(KGHI  Little  Rock,  Ark.,  and  WTHR  Panama 


City  Beach,  Fla.);  consideration  $160,000  ($80,000 
for  each  station).  Announced  Apr.  2. 

WGGG  Gainesville,  Fla. — Granted  assignment 
of  license  from  Thompson  K.  Cassel  to  Radio 
Gainesville  Inc.  for  $116,000.  Seller  will  retain 
25%  interest  and  remain  as  president  of  pur- 
chasing corporation.  Mr.  Cassel's  other  broad- 
cast interests:  WTVE  Elmira  (35%),  WTKO 
Ithaca  (52%)  and  WACK  Newark  (15%),  all  New 
York,  WCHA-AM-FM  Chambersburg  (25.85%), 
WBRK  Berwick  (33.3%)  and  WATS  Sayre 
(100%),  all  Pennsylvania.  Other  owners  of  Radio 
Gainesville  are  Harry  R.  Playford  and  Ed  C. 
Wright  (each  37»/2%).  Messrs.  Playford  and 
Wright  each  own  25%  of  WNVY  Pensacola,  Fla. 
Announced  Mar.  27. 

KIP  A  Hilo,  Hawaii — Granted  (1)  transfer  of 
control  from  Aloha  Bcstg.  Co.  Ltd.,  to  Bryson 
Ross  Gardner  (acquired  57.61%  of  stock  with 
$5,000  bid  at  sheriff's  sale — transferor  is  insol- 
vent), and  (2)  renewal  of  license  for  period 
ending  Feb.  1,  1960.  Announced  Apr.  2. 

WABL  Amite,  La. — Granted  assignment  of  li- 
cense from  Louis  Afford,  Phillip  D.  Brady  and 
Albert  Mack  Smith  to  Charles  Webman  Fitz  and 
Dr.  R.  R.  Rose,  d/b  under  the  same  name;  con- 
sideration $22,500.  Announced  Apr.  2. 

WEND  Baton  Rouge,  La. — Granted  transfer  of 
control  from  W.  Reece  Sullivan,  et  al.,  to  Paul 
A.  D'Antoni,  James  Dowdy  and  Don  Patridge; 
consideration  $100,000.  Transferees  own  WGLC 
Centerville,  Miss.  Announced  Mar.  27. 

WTIX  New  Orleans,  La. — Granted  (1)  assign- 
ment of  license  to  Orleans  Parish  School  Board 
and  (2)  waived  Sec.  3.71  of  rules  to  extent  of 


BROADCASTING  MAGAZINE 
GOLF  TOURNAMENT  APRIL  28  (Monday) 

BROADCASTING'S  annual  NAB  golf  tournament  will  be  held  April  28 
(Monday)  at  the  new  Los  Coyotes  Country  Club,  approximately  30  min- 
utes from  downtown  Los  Angeles.  This  18-hole,  6,655-yard  course  is  a 
par  72  championship  layout.  The  popular  blind  bogey  handicap  system 
(maximum  handicap  30)  will  be  used. 

BROADCASTING  will  provide  silver  trophies  to  the  low  gross  and  low 
net  winners.  Several  Los  Angeles  stations  will  donate  other  prizes  (last 
year  there  were  27  individual  prizes).  Tee-off  time  9  A.  M. 

Free  bus  leaves  Biltmore  Hotel  Buffet  luncheon  and  19th  hole 

at  8:30  A.  M.  Returns  3  P.  M.  party  given  by  BROADCASTING. 

MAKE  YOUR  RESERVATIONS  TODAY  WITH  YOUR  NEAREST  BROADCASTING  OFFICE. 


Broadcasting 


April  7,  1958    •    Page  91 


Planning 
a  Radio 
Station? 


RCA 
PROGRESS 
PURCHASE 

PLAN 


Flexible  Financing 
for  Broadcasters 


Here's  a  brand  new 
financing  plan  that  will 
take  a  load  off  your 
pocketbook  and  speed 
you  on  your  way  to 
station  ownership! 

FOR  ADDITIONAL  INFORMATION,  WRITE  TO 
RCA,  DEPARTMENT  E-22,  BUILDING  15-1, 
CAMDEN,   N.  J. 

RADIO  CORPORATION 
of  AMERICA 


FOR  THE  RECORD  continued 


permitting  station  to  operate  minimum  of  5 
hours  daily.  5  days  a  week,  until  Oct.  1.  Reasons 
given  for  assignment  are  that  assignor  is  dis- 
posing of  WTIX.  as  gift,  in  order  to  purchase 
WWEZ  New  Orleans;  Orleans  Parish  School 
Board  will  utilize  WTIX  "to  supplement  teach- 
ing in  classrooms  by  use  of  radio  during  school 
hours  and  further  cultural  development  of  com- 
munity at  large  by  offering  educational  pro- 
grams during  evening  hours."  Temporarily  re- 
duced operating  hours  are  needed  in  order  to 
get  started.  WTIX  is  licensed  commercially 
(there  is  no  separate  am  educational  broadcast 
service  I.  Announced  April  2. 

WWEZ  New  Orleans,  La. — Granted  assignment 
of  license  to  Mid-Continent  Bcstg.  Co.;  consid- 
eration $490,000;  conditioned  to  Mid-Continent 
first  disposing  of  WTIX  New  Orleans.  Mid- 
Continent  is  also  licensee  of  WHB  Kansas  City; 
WDGV  Minneapolis,  and  WQAM  Miami.  An- 
nouced  April  2. 

KFBB,  KFBB-TV  Great  Falls,  Mont.— Granted 
transfer  of  control  from  J.  P.  Wilklns,  et  al..  to 
Cascade  Service  Inc.  (49.982%  owned  by  Z  Net, 
owner  of  KXLF  Butte,  KXLL  Missoula,  KXLQ 
Bozeman,  KXLJ  and  KXLJ-TV  Helena,  and 
KXLK  Great  Falls,  all  Montana,  and  49.982%  by 
Idaho  Radio  Corp.,  licensee  of  KID  and  KID-TV 
Idaho  Falls,  Idaho);  consideration  $600,000;  con- 
ditioned that  (1)  transfer  not  be  consummated 
until  transfer  of  KXLK  Great  Falls,  from  Z  Net 
to  Pat  M.  Goodover,  approved  by  Commission 
on  Mar.  5.  is  consummated  or  until  some  other 
appropriate  disposition  is  made  of  interest  of 
Z  Net  in  Great  Falls  Bcstg.  Co.,  licensee  of 
KXLK.  and  (2)  within  60  days  after  consumma- 
tion of  instant  transfer.  Z  Net  shall  dispose  of 
interest  in  note  executed  by  Pat  M.  Goodover 
in  connection  with  purchase  of  KXLK.  An- 
nounced April  2. 

WHED  Washington,  N.  C— Granted  assign- 
ment of  licenses  to  John  P.  Gallagher  (interest 
in  KDUB  and  KDUB-TV  Lubbock,  Tex.);  con- 
sideration $5,000.  Announced  April  2. 

WATV  (TV)  (ch.  13),  WAAT,  WAAT-FM 
Newark,  N.  J.— Granted  transfer  of  control  from 
Irving  R.  Rosenhaus,  et  al.,  to  National  Telefilm 
Assocs.  Inc.  (KMSP,  formerly  KMGM-TV  [ch. 
9]  Minneapolis,  Minn.);  consideration  $2,550,000 
for  stock  plus  $988,000  for  consultants'  services 
and  agreements  not  to  compete;  grant  is  without 
prejudice  to  whatever  action  Commission  may 
deem  appropriate  in  light  of  any  determinations 
in  United  States  v.  National  Telefilm  Assocs. 
Inc.,  and  Standard  Radio  &  Tv  Co.  v.  Chronical 
Publishing  Co..  et  al.  Announced  Mar.  31. 

KLPR  Oklahoma  City,  Okla. — Granted  assign- 
ment of  license  from  Byrne  Ross  to  Big  Chief 
Bcstg.  Co.  Inc.  (Lovelle  Morris  [Jack]  Beasley, 
president);  consideration  $150,000.  Announced 
April  2. 

KAJO  Grants  Pass,  Ore. — Granted  assignment 
of  cp  from  James  O.  Wilson  Jr.,  and  Jim  T. 
Jackson,  to  same  plus  Phil  Jackson,  d/b  under 
same  name;  consideration  $6,000  by  third  partner 
for  50%  interest.  Announced  Mar.  27. 

KLAD  Klamath  Falls,  Ore.— Granted  assign- 
ment of  license  from  Philip  D.  Jackson  to  KLAD 
Bcstrs.,  for  $172,000.  KLAD  Bcstrs.  is  owned  by 
Burton  Levine,  Rose  L.  Lerner,  Myer  Feldman 
(each  30%),  Bessie  Von  Zamft  and  Melanie 
Thurman  (each  5%).  Mr.  Levine  owns  40%  of 
WROV  Roanoke,  Va.,  and  32%  of  KOMA  Okla- 
homa City.  Mr.  Feldman  owns  17%  of  KOMA. 
Rose  Lerner,  Bessie  Von  Zampft  and  Melanie 
Thurman  are  housewives.  Announced  Mar.  27. 

WESC-AM-FM  Greenville,  S.  C. — Granted 
transfer  of  control  from  Christie  K.  Mitchell  to 
Bcstg.  Co.  of  Carolinas  (Robert  A.  Schmid,  pres- 
ident); consideration  $267,000.  Announced  Mar. 
27. 

KIRT  Mission,  Tex. — Granted  assignment  of 
license  from  Robert  F.  and  R.  F.  Pool  Jr.,  to 
KIRT  Inc.  (Pools,  R.  V.  Jensen  and  L.  O.  Austin); 


consideration  $18,000  for  51%  interest.  An- 
nounced Mar.  27. 

KPAT  Pampa,  Tex. — Granted  assignment  of 
license  from  Eldon  B.  Mahon,  et  al.,  to  Bobby 
Dean  Garrison  and  Hanchey  Hugh  Huntley,  d/b 
as  Garrison-Huntley  Enterprises;  consideration 
$42,000.  Announced  Mar.  27. 

KWIC  Salt  Lake  City,  Utah— Granted  assign- 
ment of  license  to  Curtis  and  wife  Muriel  and 
Marvin  R.  and  Carrol  R.  Curtis,  d/b  as  Sugar- 
house  Bcstg.  Co.;  consideration  $9,961  for  50% 
interest.  Announced  Mar.  27. 

KMEL  Wrenatchee,  Wash. — Granted  assignment 
of  license  from  Mark  A.  Sorley,  Stuart  S.  Maus 
and  E.  M.  Stires  to  Frontier  Bcstg.  Co.  (John  E. 
Goslin  and  Craig  R.  Laurence  Jr.);  considera- 
tion $70,000.  Announced  Mar.  27. 

WMTV  (TV)  Madison,  Wis. — Granted  assign- 
ment of  license  to  Forward  Tv  Inc.  (Lee  P. 
Loomis,  president);  consideration  $339,333.  Stock 
of  Forward  is  owned  by  Lee  Radio  Inc.  (51%), 
licensee  of  KGLO-AM-FM-TV  Mason  City,  Iowa, 
and  Lee  Bcstg.  Inc  149',  I.  licensee  of  WTAD 
Quincy,  111.,  and  KHQA-TV  Hannibal,  Mo.  An- 
nounced April  2. 

APPLICATIONS 

KTKN  Ketchikan,  Alaska — Seeks  assignment 
of  license  from  Robert  C.  Mehan  to  Midnight 
Sun  Bcstg  Co.  for  $50,000.  Midnight  Sun  agrees 
to  cease  operation  of  its  present  Ketchikan  sta- 
tion (KABI)  if  application  is  granted.  Other  Mid- 
night Sun  stations:  KFAR-AM-TV  Fairbanks 
and  KENI-AM-TV  Anchorage,  both  Alaska.  An- 
nounced April  2. 

WHCN  (FM)  Hartford,  Conn.— Seeks  relin- 
quishment of  positive  control  of  licensee  cor- 
poration (Concert  Network  Inc.)  by  T.  Mitchell 
Hasting  Jr.  through  sale  of  2,500  shares  (12.01%) 
to  Clement  M.  Burnhome  for  $18,750.  Mr.  Hast- 
ings' ownership  will  be  reduced  to  41.72%.  Mr. 
Burnhome.  except  for  assisting  with  Concert 
sales  organization  activities,  is  retired.  Other 
Concert  Network  stations:  WBCN  (FM)  Boston, 
Mass.;  WNCN  (FM)  New  York  City,  and  WXCH 
(FM)  Providence,  R.  I.  Announced  Mar.  28. 

WBIL  Leesburg,  Fla. — Seeks  acquisition  of  pos- 
itive control  of  licensee  corporation  (WBIL  Inc.) 
by  Duane  F.  McConnell  through  purchase  of  one- 
third  from  Clyde  T.  Hodgson  for  $4,000.  New 
ownership  arrangement:  Mr.  McConnell,  two- 
thirds,  Mr.  Hodgson,  one-third.  Mr.  McConnell 
formerly  owned  one-third  of  WONN  Lakeland, 
Fla.  Announced  Mar.  28. 

WPFA  Pensacola,  Fla. — Seeks  assignment  of 
license  from  Jermome  O'Connor  to  Edwin  H. 
Estes  for  $85,000.  Mr.  Estes  is  licensee  of  WMOZ 
Mobile  and  WEDR  Birmingham,  both  Alabama. 
Announced  Mar.  28. 

WJBC-AM-FM  Bloomington.  111.— Seeks  trans- 
fer of  negative  control  of  licensee  corporation 
(Bloomington  Bcstg.  Corp.)  from  Leslie  C. 
Johnson  as  individual  through  transfer  of  one 
share  to  Leslie  C.  Johnson  as  voting  trustee. 
General  Manager  Vernon  A.  Nolte  will  be  bene- 
ficial owner  of  that  share  and  has  option  to  buy 
more.  Announced  April  1. 

WEFM  (FM)  Chicago,  III. — Seeks  assignment 
of  license  from  Zenith  Radio  Corp.  (111.)  to 
Zenith  Radio  Corp.  (Del.).  Corporate  change. 
Former  will  merge  into  latter.  Announced  Mar. 
28. 

WGES  Chicago,  111. — Seeks  assignment  of  li- 
cense from  John  A.  Dyer,  Vivian  I.  Christoph, 
Elizabeth  M.  Hinzman,  Evelyn  M.  Dyer,  William 
F.  Moss,  Martha  D.  Curtis,  Mary  J.  Weller,  Pa- 
tricia D.  Fort,  Helen  M.  Kennedy,  William  R. 
Moss,  G.  William  Christoph  and  Barbara  L. 
Green  d/b  as  Radio  Station  WGES  to  all  of 
above  except  William  F.  Moss,  who  has  died  and 
left  his  2.5^  to  William  R.  Moss,  his  son,  whose 
ownership  is  thus  increased  to  5%.  Announced 
April  1. 

WLAP-AM-FM  Lexington,  Ky. — Seeks  assign- 
ment of  license  from  Community  Bcstg.  Co.  to 


;::;::::>:::::::::;:*:;:^^ 


msmm 


5¥ 

i 

s 


I 


I 


Midwest 
S12J.OOO.OO 

A  solid  property  in  a  sizable 
single-station  market.  Showing 
profit  now  and  has  growth  po- 
tential for  an  owner-operator. 
Good  assets.  Terms  can  be  ar- 
ranged. 


Florida 
S70.000.00 

Daytimer  with  outstanding 
potential.  Present  low-cost  oper- 
ation produces  some  profit.  Easy 
terms  with  an  unusually  low 
down  payment. 


Exclusive  with 


J^tackburn  Go 


i 


acKOurn 

NEGOTIATIONS  •  FINANCING 

WASHINGTON,  D.  C 


James  W.  Blackburn 
Jack  V.  Harvey 

Washington  Building 
STerling  3-4341 


ATLANTA 
Clifford  B.  Marshall 
Stanley  Whitaker 
Healey  Building 
JAckson  5-1576 


mpanij 

APPRAISALS 

CHICAGO 
H.  W.  Cassill 
William  B.  Ryan 
333  N.  Michigan  Avenue 
Financial  6-6460 


Page  92    •    April  7,  1958 


Broadcasting 


PROFESSIONAL  CARD 


J  AN  SKY  &  BAILEY  INC. 

Executive  Offices 

1735  De  Sales  St.,  N.  W.  ME.  8-5411 
Offices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Washington,  D.  C.         FEderal  3-4800 

Member  AFCCE  * 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
P.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE  * 


RUSSELL  P.  MAY 


711  14th  St.,  N.  W. 
Washington  5,  D.  C. 

Member  AFCCE 


Sheraton  Bldg. 
REpublic  7-3984 


A.  EARL  CULLUM,  JR. 

CONSULTING  ENGINEERS 
INWOOD  POST  OFFICE 
DALLAS  9,  TEXAS 
LAKESIDE  8-6108 

Member  AFCCE  * 


GEO.  P.  ADAIR  ENG.  CO. 

Consulting  Engineers 

Radio-Television 
Communications-Electronics 
1610  Eye  St.,  N.W.,  Washington,  D.  C. 
Executive  3-1230  Executive  3-5851 

Member  AFCCE  * 


JOHN  B.  HEFFELFINGER 

8401  Cherry  St.  Hiland  4-7010 

KANSAS  CITY,  MISSOURI 


VIR  N.  JAMES 

SPECIALTY 
Directional  Antenna  Proofs 
Mountain  and  Plain  Terrain 

1316  S.  Kearney  Skyline  6-1603 

Denver  22,  Colorado 


JAMES  C.  McNARY 

Consulting  Engineer 

National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE* 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 

WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


L.  H.  CARR  &  ASSOCIATES 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Fort  Evans 

1000  Conn.  Ave.  Leesburg,  Va. 

Member  AFCCE  * 


_ 


GUY  C.  HUTCHESON 

P.  O.  Box  32  CRestview  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

CONSULTING  RADIO  ENGINEERS 

Associates 
George  M.  Sklom,  Robert  A.  Jones 

1   Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere  &  Cohen 

Consulting  Electronic  Engineers 

610  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

Member  AFCCE* 


JOHN  H.  MULLANEY 

Consulting  Radio  Engineers 

2000  P  St.,  N.  W. 
Washington  6,  D.  C. 

Columbia  5-4666 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

PRECISION  FREQUENCY 
MEASUREMENTS 
A  FULL  TIME  SERVICE  FOR  AM-FM-TV 
P.  O.  Box  7037  Kansas  City,  Mo. 

Phone  Jackson  3-5302 


CAPITOL  RADIO 
ENGINEERING  INSTITUTE 

Accredited  Technical  Institute  Curricula 

3224  16th  St.,  N.W.,  Wash.  10,  D.  C. 
Practical  Broadcast,  TV  Electronics  engi- 
neering home  study  and  residence  courses. 
Write  For  Free  Catalog,  specify  course. 


Broadcasting 


—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  Pilgrim  6-3000 
Laboratories,  Great  Notch,  N.  J. 

Member  AFCCE  * 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.     National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 


PAGE,  CREUTZ, 
STEEL  &  WALDSCHM1TT,  INC. 

Communications  Bldg. 
710  14th  St.,  N.  W.        Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 


ROBERT  M.  SILLIMAN 

John  A.  MofFet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE* 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3802  Military  Rd.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  STate  7-2601 

Member  AFCCE  * 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 

4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE* 


A.  E.  TOWNE  ASSOCS.,  INC. 

TELEVISION  and  RADIO 
ENGINEERING  CONSULTANTS 

420  Taylor  St. 
San  Francisco  2,  Calif. 
PR.  5-3100 


PETE  JOHNSON 
CONSULTING  ENGINEERS 

KANAWHA  HOTEL  BLDG  PHONE: 
CHARLESTON,  W.  VA.         Dl.  3-7503 


COLLECTIONS 

For  the  Industry 
ALL  OVER  THE  WORLD 
TV — Radio — Film  and  Media 
Accounts  Receivable 
No    Collection — No  Commissions 
STANDARD  ACTUARIAL  WARRANTY  CO. 

220  West  42nd  St.,  N.  Y.  36,  N.  Y. 
LO  5-5990 


GEORGE  C.  DAVIS 

CONSULTING  ENGINEERS 
RADIO  &  TELEVISION 
501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 


Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


KEAR  &  KENNEDY 

1302  18th  St.,  N.  W.      Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 


LYNNE  C.  SMEBY 

Consulting  Engineer  AM-FM-TV 
7615  LYNN  DRIVE 
WASHINGTON  15,  D.  C. 
OLiver  2-8520 


HAMMETT  &  EDISON 

CONSULTING  RADIO  ENGINEERS 
BOX  68,  INTERNATIONAL  AIRPORT 
SAN  FRANCISCO  28,  CALIFORNIA 
DIAMOND  2-5208 


J.  G.  ROUNTREE,  JR. 
5622  Dyer  Street 
EMerson  3-3266 
Dallas  6,  Texas 


LOWELL  R.  WRIGHT 

Aeronautical  Consultant 
serving  the  radio  &  tv  industry 
on  aeronautical  problems  created 
by  antenna  towers 
Munsey  Bldg.,  Wash.  4,  D.  C. 
District  7-1740 
(nights-holidays  telephone 
ELmwood  6-4212) 


MERL  SAXON 

Consulting  Radio  Engineer 

622  Hoskins  Street 

Lufkin,  Texas 

NEptune  4-4242        NEptune  4-9558 


Member 

AFCCE * 

April  7,  1958    •    Page  93 


for  the  record  continued 


WLAP  Radio  Inc.  for  $227,500.  Initially,  John  B. 
Poor  will  be  sole  owner  but  Frederic  Gregg  Jr. 
has  option  to  buy  20' ; .  Mr.  Poor  is  vice  presi- 
dent and  director  of  It KO  Teh-radio  Pictures  Inc. 
Mr.  Gregg  is  one-third  owner  of  WKXP-TV 
Lexington.  Announced  Mar.  27. 

KDOT  Reno,  Nev. — Seeks  assignment  of  li- 
cense from  Radioreno  Inc.  to  John  L.  Breece 
for  $80,000.  Mr.  Breece  previously  owned  RATI 
Casper  and  one-third  of  KOVK  Lander,  both 
Wyoming.  Announced  Mar.  27. 

WLOS-TV  Asheville,  N.  C— Seeks  transfer  oi 
positive  control  of  licensee  corporation  (Sky- 
way Bcstg.  Co.)  from  Charles  B.,  Henry  Joe  and 
Joe  II.  Britt,  Julia  L.  Stamberger  and  Harold  K. 
Bennett  to  WTVJ  Inc.  for  $277,040.  Transferee 
will  thus  increase  ownership  from  36.9  to  72. r, 
Announced  Mar.  28. 

KVVAT  Watertown,  S.  D.— Seeks  assignment  of 
license  from  C.  W.  Murchison  Jr.  and  John  I). 
Murchison  d/b  as  Midland  Nat'l.  Life  Bcstg. 
Co.  to  Lee  V.  Williams  Jr.  tr/as  Midland  Nat'l. 
Life  Bcstg  Co.  for  $113,903.  Mr.  Williams  is  in 
manufacturing,  real  estate,  etc    Announce  d  April 

WTRO  Dyersburg,  Tenn. — Seeks  assignment  of 
license  from  Hamilton  Parks,  Franklin  Pierce 
and  Fred  Childress  d/b  as  Southern  General 
Bcstg.  Co.  to  Hamilton  Parks  and  Franklin 
Pierce  d/b  as  Southern  General  Bcstg.  Co.  Mr. 
Childress  will  receive  $4,000  for  his  10%.  New 
ownership  arrangement:  Mr.  Parks  (15%),  Mr. 
Pierce  (25',  ).  Announced  Mar.  28. 

WIVK  Knoxville,  Tenn. — Seeks  assignment  of 
license  from  James  A.  and  Marilyn  M.  Dick  d/b 
as  Dick  Bcstg.  Co.  to  Dick  Bcstg.  Co.  Inc.  Cor- 
porate change.  No  control  change.  Announced 
Mar.  27. 

KLLL  Lubbock,  Tex. — Seeks  assignment  of  li- 
cense from  Radio  Station  KLLL  Inc.  to  H.  E., 
Glenn  E.  and  Ray  Corbin  d/b  as  Corbin  Bcstg. 
Co.  for  $150,000.  H.  E.  Corbin  has  been  in  farm- 
ing. His  sons  are  announcer-salesmen — Glenn, 
with  KTFY  Brownfield,  Tex.,  Ray  with  KHOB 
Hobbs,  N.  M.  Announced  April  2. 

KANN  Sinton,  Tex. — Seeks  assignment  of  li- 
cense and  cp  from  San  Patricio  Bcstg  Co.  to 
Howard  W.  David  for  $64,108.  Mr.  David  also 
owns  KMAC  and  KISS,  both  San  Antonio.  An- 
nounced Mar.  28. 

KUTV  (TV)  Salt  Lake  City,  Utah— Seeks  as- 
signment of  license  from  Utah  Bcstg.  and  Tv 
Corp.  to  KUTV  Inc.  Corporate  change.  No  con- 
trol change.  Announced  April  1. 

WTRW  Two  Rivers  Wis.— Seeks  transfer  of 
control  of  licensee  corporation  (Two  Rivers 
Bcstg.  Co.)  from  Francis  and  Cleo  Schmitt  and 
Don  A.  Olson  to  WTRW  Inc.  for  $35,000.  New 
owner  will  be  Kenneth  A.  Daum  (89.93%)  and 
others.  Mr.  Daum  is  salesman  with  WBKV  West 
Bend,  Wis.  Announced  April  2. 


Hearing  Cases 

FINAL  DECISIONS 

By  Order  of  April  2,  Commission  made  effec- 
tive immediately  initial  decision  of  Feb.  24  and 
granted  application  of  Signal  Hill  Telecasting 
Corp.  for  mod.  of  cp  to  operate  station  KTVI  on 
ch.  2  instead  of  ch.  36  in  St.  Louis,  Mo.,  subject 
to  any  future  action  by  Commission  concerning 
minimum  mileage  separation  requirements  on 
ch.  2  between  site  specified  by  Signal  Hill  in  St. 
Louis  and  proposed  sites  at  Terre  Haute,  Did.; 
dismissed  as  moot  interlocutory  pleadings  by 
Louisiana  Purchase  Co.  and  Signal  Hill;  and  de- 
nied petition  by  Reverand  Bill  Beeny  to  reopen 
record.  Signal  Hill  was  in  comparative  proceed- 
ing with  application  of  Louisiana  Purchase  for 
new  station,  but  they  entered  into  agreement 
for  latter  to  acquire  interest  in  Signal  Hill,  and 
Louisiana  Purchase  dismissed  its  application. 

By  declaratory  ruling  of  same  date,  Commis- 


sion, on  joint  motion  by  Wabash  Valley  Bcstg. 
Corp.  (WTHI-TV),  Cy  Blumenthal  and  Illiana 
Telecasting  Corp.,  applicants  for  ch.  2  in  Terre 
Haute,  declared  that  mileage  separation  re- 
quirement of  Sect.  3.610(b)  will  be  waived  inso- 
far as  it  would  apply  to  trans,  locations  at  Terre 
Haute  and  St.  Louis,  to  permit  (1)  grant  of  an 
application  to  locate  trans,  for  ch.  2  operation 
in  the  Terre  Haute  ant.  farm  area  at  a  location 
therein  to  be  approved  by  Commission  and  (2) 
grant  of  application  of  Signal  Hill  for  operation 
on  ch.  2  at  site  specified  in  above  order. 

By  memorandum  opinion  and  order  of  April 
2,  Commission  denied  petition  by  Dixon  Bcstg. 
Co.,  Dixon,  111.,  for  review  of  ruling  of  examiner 
which  granted  petition  by  Russell  G.  Salter  for 
leave  to  amend  his  application  for  new  am  sta- 
tion in  Dixon,  111.  to  operate  on  1460  kc  D.  with 
1  kw  DA  in  lieu  of  500  w  non-DA,  and  which 
removed  application  from  hearing  and  returned 
to  processing  line.  Dixon  Bcstg.  Co.  now  has 
pending  competing  application. 

By  memorandum  opinion  and  order  of  Apr.  2, 
Commission  granted  petition  by  WKBW-TV  Inc., 
for  review  of  adverse  ruling  of  examiner  and 
permitted  that  company  to  change  trans,  site, 
ant.  height  and  power,  and  make  other  necessary 
engineering  and  financial  changes  in  its  appli- 
cation for  new  tv  station  to  operate  on  ch.  7  in 
Buffalo,  N.  Y.,  which  is  in  consolidated  hearing 
with  Great  Lakes  TV  Inc.,  and  Greater  Erie 
Bcstg.  Co. 

By  memorandum  opinion  and  order  of  April 
2,  Commission  granted  petitions  by  Western 
Empire  Bcstrs  (KRNO)  San  Bernardino,  Calif., 
and  Ben  S.  McGlashan  (KGFJ)  Los  Angeles,  lor 
reversal  of  ruling  by  Chief  Hearing  Examiner, 
and  permitted  KRNO  and  KGFJ  to  intervene  in 
proceeding  on  application  of  Pierce  Brooks 
Bcstg.  Corp.  to  increase  daytime  power  of  station 
KGIL  San  Fernando,  from  1  kw  to  5  kw. 

By  decision  of  March  26,  Commission  granted 
application  of  Manchester  Bcstg.  Co.  for  new  am 
station  to  operate  on  1230  kc,  250  w,  U,  in  Man- 
chester Conn.,  and  denied  competing  applica- 
tions of  Regional  Bcstg.  Co.,  East  Hartford, 
Conn.,  and  Brothers  Bcstg.  Corp.,  Hartford, 
Conn.  Initial  decision  of  Aug.  3,  1956,  proposed 
this  action. 

By  memorandum  opinion  and  order.  Commis- 
sion dismissed  petition  by  Red  River  Bcstg.  Co. 
(KDAL-TV  Ch.  3),  Duluth,  Minn.,  for  reconsid- 
eration and  rehearing  directed  against  Jan.  8 
grants  of  (1)  assignment  of  cp  of  WJMS-TV,  Ch. 
12,  Ironwood,  Mich.,  from  Upper  Michigan-Wis- 
consin Bcstg.  Co.  Inc.,  to  Lake  Superior  Bcstg. 
Co.,  for  use  as  a  satellite  to  latter's  station 
WDMJ-TV  Ch.  6,  Marquette,  Mich.,  (2)  extension 
of  time  to  construct  WJMS-TV,  and  (3)  cps  for 
private  tv  intercity  relay  system  for  off-the-air 
pickup  of  programs  of  WDMJ-TV  for  broadcast 
WJMS-TV.  Announced  April  2. 

INITIAL  DECISION 

Hearing  Examiner  Annie  Neal  Huntting  is- 
sued initial  decision  looking  toward  grant  of 
application  of  John  Bozeman  for  new  am  station 
to  operate  on  900  kc,  250  w,  DA,  D,  in  Wichita, 
Kan.  Announced  Mar.  28. 

OTHER  ACTIONS 

By  letter,  advised  B.  F.  3.  Timm  president  and 
100%  stockholder  of  WDMG  Inc.,  that  application 
for  mod.  of  cp  to  increase  daytime  power  of 
WDMG  Douglas,  Ga.,  is  being  placed  in  Com- 
mission's pending  file,  and  will  be  held  without 
action  pending  final  determination  of  proceed- 
ings on  his  application  for  cp  for  new  station  to 
operate  on  1010  kc  50  kw,  DA,  D,  in  Lakeland, 
Fla.  Announced  Mar.  27. 

By  order  of  Mar.  26,  Commission  granted  mo- 
tion by  Port  City  Tv  Co.  Inc.,  to  dismiss  its  ap- 
plication for  new  tv  station  to  operate  on  Ch.  18 


in  Baton  Rouge,  La.,  but  dismissed  it  with  preju- 
dice. Initial  decision  of  Nov.  1.  1957,  proposed 
grant  of  cp.  Port  City  had  been  in  comparative 
proceeding  with  Bayou  Bcstg.  Corp.  but,  by 
mutual  arrangement,  Bayou  previously  dis- 
missed its  application. 

By  order  of  Mar.  26,  Commission  granted  mo- 
tion by  Wi ather-Alvarez  Bcstg.  Inc.,  to  dismiss 
petition  to  enlarge  issues  in  proceeding  on  ap- 
plication for  extension  of  time  to  construct  sta- 
tion KYAT  (Ch.  13)  Yuma,  Ariz. 

Commission  on  April  2  directed  preparation  of 
documents  looking  toward: 

Affirming  May  14,  1954  grant  of  application  of 
WJR,  Goodwill  Station  Inc.,  for  new  tv  station 
(WJRT)  to  operate  on  Ch.  12  in  Flint,  Mich,  as 
modified  by  application  filed  Dec.  16,  1954  chang- 
ing trans,  site,  programming,  etc.  May  14,  1954 
decision  denied  competing  applications  of  Tre- 
bit  Corp.  and  W.  S.  Butterfield  Theatres  Inc. 
Supplemental  initial  decision  of  Sept.  12,  1957 
proposed  this  action. 

Denying  protests  by  Lake  Huron  Bcstg.  Corp. 
(WKNX-TV  Ch.  57)  Saginaw,  Inland  Bcstg  Co. 
(WTOM-TV,  Ch.  54),  Lansing,  and  Sparton 
Bcstg.  Co.  (WWTV  Ch.  13)  Cadillac,  all  Michigan, 
and  affirming  April  14,  1955  grant  to  WJR,  Good- 
will Station  Inc.,  for  mod.  of  cp  of  station 
WJRT  (Ch.  12),  Flint,  Mich,  to  move  trans, 
site  from  point  southeast  of  Flint  (Clarkston)  to 
point  northwest  of  Flint  (Chesaning),  make  ant. 
changes  and  change  studio  location  in  Flint. 
Supplemental  initial  decision  of  April  5,  1956 
proposed  this  action. 

Taking  following  actions  in  Parma-Onondaga, 
Mich.,  Ch.  10  proceeding:  granting  petition  by 
Booth  Radio  &  Tv  Station  Inc.,  to  amend  its 
application  to  change  name  to  Booth  Bcstg.  Co.; 
granting  petitions  by  Jackson  Bcstg.  &  Tv  Corp. 
to  amend  its  application  and  to  reopen  record 
for  limited  purpose  of  showing  that  Donald  M. 
Teer,  director  and  stockholder,  died  on  Jan.  18 
and  National  Bank  of  Jackson  and  Paula  Teer 
(widow)  have  been  named  co-executors  and  Don 
T.  McKone  was  elected  on  Mar.  6  to  fill  va- 
cancy on  board  of  directors;  and  granting  joint 
request  by  Triad  Tv  Corp.,  Booth  and  Jackson 
for  increase  of  time  from  20  to  30  minutes  al- 
lowed each  applicant  for  oral  argument  sched- 
uled for  April  21.  Other  applicants  in  proceed- 
ing are  Tv  Corp.  of  Mich.  Inc.,  and  State  Board 
of  Agriculture. 

Commission  on  Mar.  26  directed  preparation  of 
document  looking  toward  conditional  grant  of 
application  of  Radio  Columbus  Inc.,  to  change 
facilities  of  WDAK  Columbus,  Ga.,  from  134f> 
kc,  250  w,  U,  to  540  kc.  500  w-N  5  kw-LS,  DA-N 
denial  of  application  of  Southeastern  Bcstg.. 
System  for  new  station  on  540  kc,  5  kw,  D.  in 
Macon,  Ga.;  retaining  in  hearing  status  applica- 
tions of  James  A.  Noe  for  change  of  facilities  of 
KNOE  Monroe,  La.,  from  1390  kc.  5  kw.  DA-N, 
U,  to  540  kc,  1  kw-N,  5  kw-LS,  DA-2  and  B.  J. 
Parrish  for  new  station  on  540  kc,  1  kw,  D  in 
Pine  Bluff,  Ark.,  and  remanding  this  portion  of 
proceeding  to  examiner  for  purpose  of  obtain- 
ing additional  information  as  to  operation  of 
XEWA  in  San  Luis  Potosi,  Mexico,  and  making 
Radio  Columbus  party  respondent  thereto.  An- 
nounced Mar.  27. 

FM   SIMPLEX  FUNCTIONAL  MUSIC 
EXTENSIONS 

By  order,  Commission,  on  its  own  motion,, 
further  waived  Sect.  3.293  of  rules  to  permit  fol- 
lowing fm  stations  to  continue  functional  music 
operation  on  simplex  basis  to  May  12:  KDFC 
San  Francisco,  Calif.;  WBFM  New  York,  N.  Y.; 
KFMU  Los  Angeles,  Calif.;  KUTE  Glendale, 
Calif.;  WDDS-FM  Syracuse,  N.  Y.;  WEAW-FM 
Evanston,  HI.;  WLDM  Oak  Park,  Mich.;  WNAV- 
FM  Annapolis,  Ml;  WMUZ  Detroit.  Mich.; 
WKJF  Pittsburgh,  Pa.;  KDFR  San  Diego.  Calif. 
By  separate  actions,  extended  similar  operation 
of  WHOO-FM  Orlando,  Fla.,  to  May  12,  and 
KING-FM  Seattle,  Wash.,  to  Oct.  1.  Announced 
Mar.  27. 


Routine  Roundup 

PETITIONS   FOR  RULE  MAKING  FILED 

American  Telephone  and  Telegraph  Company,. 
New  York,  N.  Y. — Petition  requesting  amend- 
ment of  rules  so  as  to  make  available  certain 
frequencies  between  5000  kc  and  25000  kc  lor- 
assignment  to  Class  I  coast  stations  in  vicinity 
of  Miami,  Fla.,  and  to  ship  stations.  Announced 
Mar.  28. 

Paul  E.  Johnson,  Mount  Airy,.  Nr.  C. — Petition, 
requesting  amendment  of  rules  so  as  to  assign 
Ch.  2  to  Mount  Airy,  N.  C,  and  make  following 
changes:  (1)  Change  Ch.  2  in  Greensboro,  N.  C- 
to  Ch.  8;  (2)  Change  Ch.  8  in  Florence,  S.  C,  to, 
Ch.  13;  (3)  Assign  Ch.  8  to  Charleston  S.  C,  as 
educational  station;  and  (4)  Delete  Ch.  2  from 
Sneedville,  Tenn.,  and  assign  Ch.  55  to  same. 
Announced  Mar.  28. 

Springfield  Tv  Bcstg.  Corp.,  Springfield,  Mass. 
— Petition  requesting  institution  of  rule  making 
looking  toward  amendment  of  table  of  assign- 
ments by  allocating  Ch.  76  to  Concord,  N.  H.> 
and  Ch.  69  to  Bennington,  Vt.,  with  attendant 
other  channel  changes,  as  follows:  delete  Ch. 
75  from  Concord  and  add  Ch.  76  to  same;  and 
delete  Ch.  74  from  Bennington,  and  add  Ch.  69 
to  same.  Announced  Mar.  28. 

PETITIONS   FOR   RULE  MAKING  DENIED 
Plains  Tv  Corp.,  Springfield,  111.— Petition  re- 
questing that  rule  making  proceedings  be  insti- 

Continues  on  page  99 


Page  94    •    April  7,  1958 


Broadcasting 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.    Checks  and  money  orders  only. 

•  DEADLINE:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday  preceding  publication  date. 

•  SITUATIONS  WANTED  20<f  per  word — $2.00  minimum  •  HELP  WANTED  25^  per  word — $2.00  minimum. 

•  All  other  classifications  30<f  per  word — $4.00  minimum.  •  DISPLAY  ads  #20.00  per  inch. 

•  No  charge  for  blind  box  number.  Send  replies  to  Broadcasting,  17  35  DeSales  St.,  N.W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk   packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance  separately,  please).  All  transcriptions,  photos,  etc.,  sent  to 
box  numbers  are  sent  at  owner's  risk.  Broadcasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


RADIO 


Help  Wanted 


Looking  for  young  man  who  wants  to  learn 
radio  business.  Some  college  preferred.  Send 
photo,  tape  and  resume  to  T.  C.  Hooper,  WQOK, 
P    O.  Box  298,  Greenville,  S.  C. 


Management 


Proven  manager-salesman,  to  invest  in  and 
manage  successful  music-news-indie,  excellent 
market,  solid  deal,  mountain  west,  unlimited 
potential,  opportunity.  Requires  $25,000  down, 
balance  on  time.  Box  726D,  BROADCASTING. 


Midwest  independent  radio  station  looking  for 
alert,  experienced,  program  director  to  supervise 
radio  operation.  Excellent  working  conditions. 
Send  complete  info  to  Box  771D,  BROADCAST- 
ING. 


Independent  radio  station,  central  US,  desires 
strong,  aggressive  man  to  serve  as  station  man- 
ager. Good  operation.  Excellent  working  fa- 
cilities.    Write    Box    775D,  BROADCASTING. 


Account  executive  for  Nation's  top-rated  negro 
station.  Must  be  sales  executive  type,  potential 
manager.  Send  photo,  resume,  references.  Con- 
fidential. John  McLendon,  Ebony  Radio  Group, 
Box  2667,  Jackson,  Miss. 


Sales 


Local  sales  manager  wanted  at  5000  watt  NBC 
affiliate  in  competitive  midwest  city  of  55,000. 
Weekly  salary  $110.00,  plus  percentage  on  sales. 
Detail  your  experience  and  include  picture  with 
first  letter.  Box  643D,  BROADCASTING. 


Michigan  1  kw  network  affiliate.  Salesman  or 
woman-experienced.  Draw  and  commission.  No 
floaters  or  hotshots.  Box  686D,  BROADCASTING. 

Excellent  spot  St.  Paul-Minneapolis  independent 
for  man  with  proven  sales  ability.  $100  guaran- 
tee with  top  future.  Box  742D,  BROADCASTING. 


St.  Louis  staff  expansion  provides  opportunity 
for  two  men.  One  position  for  commercial  man- 
ager to  handle  local  sales  and  St.  Louis  national 
sales  for  negro  radio  group.  Another  position  for 
top -flight  salesman  for  5  kw  negro  station  with 
chance  of  promotion  in  established  chain.  Send 
background,  photo,  salary  and  billing  summary 
to  Bob  Lyons,  Manager,  KATZ,  Arcade  Building, 
St.  Louis,  Missouri. 


Time  salesman  for  growing  market.  Fifteen  per- 
cent against  liberal  draw  and  travel  allowance. 
AirmaU  full  details  to  KFRD,  Rosenberg,  Texas. 


We  have  a  good  job  for  a  good  salesman.  Write 
own  copy.  KWIL,  Albany,  Oregon. 


Chicago  excellent  opportunity  for  man  with  out- 
standing radio  sales  record  to  earn  well  into  5 
figure  income.  Good  prospects  for  promotion  to 
even  bigger  job.  In  chain  of  8  radio-tv  stations. 
Send  photo  and  history  of  billings  and  earnings 
to  Tim  Crow,  Rollins  Broadcasting,  Inc.,  414 
French  Street,  Wilmington,  Delaware. 


Announcers 


Negro.  Religious  disc  jockey.  Florida  metropolitan 
market.  Established  station.  Need  experienced 
man  who  can  take  direction  and  fit  into  modern 
station  operation.  Send  tape  and  letter  to  Box 
590D,  BROADCASTING.  None  returned. 


Florida.  Need  experienced  personality  pop  dj. 
Above  average  salary.  Promotion  minded  sta- 
tion. Send  tape,  background.  Box  721D,  BROAD- 
CASTING. 


Solid  announcer  for  fast-rising  west  Texas  in- 
dependent programming  to  adults,  need  1st 
phone.  Engineering  secondary.  Good  starting 
salary  and  excellent  advancement  possibilities. 
Send  tape  and  resume.  Box  744D,  BROADCAST- 
ING. 


Metropolitan  top-rated  modern  programming 
station  needs  young,  fast-paced,  sharp  produc- 
tion, live-wire  announcer.  Top  station  of  one 
of  nation's  leading  chains.  Rush  tape,  back- 
ground, information.  Box  746D,  BROADCAST- 
ING. 


RADIO 


Help  Wanted— (Cont'd) 


Announcers 


I  need  a  good  versatile  announcer  who  has  had 
a  minimum  of  five  years  experience  who  would 
like  to  settle  down  and  become  a  permanent 
member  of  a  congenial  staff,  who  is  interested  in 
earning  a  good  salary  along  with  fringe  benefits, 
who  has  the  warmth  and  friendliness  to  attract 
an  adult  audience,  who  would  be  happy  in  a 
single  station  city  of  15,000  and  not  yearn  for 
the  bright  lights  of  the  big  city,  who  would  be- 
come an  integral  part  of  the  civic  and  religious 
life  of  the  community,  who  is  married  and  has 
a  high  sense  of  moral  values,  who  would  take 
pride  in  being  part  of  an  outstanding  radio 
station  and  who  would  cheerfully  do  his  job  in 
a  manner  to  reflect  credit  to  himself  and  the 
station.  The  salary  is  open  but  probably  would 
be  in  the  neighborhood  of  $440  per  month.  A 
personal  interview  is  necessary.  Contact  Jim 
Lipsey,  KNCM,  Moberly,  Missouri. 


KBKC,  modern  radio  for  Kansas  City,  needs  a 
good  experienced  announcer.  KBKC  offers  many 
benefits  plus  an  ideal  place  to  live.  Send  tape, 
pictures  and  full  details  immediately  to  436 
West  47th,  Kansas  City,  Missouri. 


Solid  opportunity  for  really  capable  announcer 
with  first  phone  at  5000  watt  full  time  regional. 
No  engineering  duties.  Three  years  announcing 
experience  absolute  minimum.  We  have  lost  a 
man  to  the  service,  so  call  Jim  Jae,  at  KHMO, 
Hannibal,  Missouri  and  let's  discuss  how  you  can 
insure  your  future  in  radio. 


Announcer  with  first  class  ticket.  Heavy  on  the 
announcing.  Transportation  required.  Chief  En- 
gineer, KMUS,  Muskogee,  Oklahoma. 


KVWM,  Show  Low,  Arizona,  in  beautiful  high 
forest  country,  new  station,  adding  to  staff — 
seeks  good,  dependable  announcer.  Rush  resume 
and  tape. 


Morning  man.  First  phone.  No  maintenance. 
Busy  shift.  Must  be  smooth  operator.  No  comedi- 
ans. KWIL,  Albany,  Oregon. 


KWTX-radio  needs  experienced  announcer-news- 
man strong  on  local  news  presentation  from 
mobile  units  who  can  do  strong  fast-moving 
personality  music  program.  Only  experienced 
radio  men  need  apply  who  are  sharp  on  general 
staff  work  including  music,  news,  interviews, 
sports  color  and  ability  to  sell  on  the  air  with  a 
warm  personality.  Send  tape,  picture  to  Program 
Director,  KWTX,  Waco,  Texas. 


Newsman-announcer  wanted  by  top-rated  music 
and  news  independent  for  expanding  news  de- 
partment. Must  be  experienced  in  gathering, 
writing,  editing  and  broadcasting  local  news. 
Some  deejay  work,  but  mostly  news.  Send  tape, 
photo,  resume  and  minimum  salary  require- 
ments to  Wes  Hobby,  Program  Director,  WADS, 
Ansonia,  Connecticut. 


Michigan-competent  experienced  announcer. 
Play-by-play  sports  helpful.  In  person  interview 
necessary.  WBCM.  Bay  City,  Michigan. 


18-year-old  5-kilowatt  daytimer  needs  versatile 
staff  announcer  with  newscasting  experience. 
Better  than  average  pay  and  working  condi- 
tions. Send  audition  tape  to  WLET,  Toccoa,  Ga. 


Announcers-salesmen.  Radio  Station  WMID,  At- 
lantic City,  New  Jersey. 


Substantial  salary  and  substantial  position  for 
experienced  announcer.  WPDX.  Clarksburg,  West 
Virginia. 


Fire  2.  First  salvo  missed  target.  Need  deejay  for 
top  Hooperated  operation  in  four  station  market. 
Salary  we'll  pay  you  good  buddy,  if  you  can  cut 
the  mustard.  WSKY,  Asheville,  N.  C. 


RADIO 


Help  Wanted— (Cont'd) 


Technical 


Love  Florida.,  wish  you  were  here!  Got  1st  class 
ticket?  Good  voice?  Know-how?  Come  to  Flor- 
ida. You'll  be  chief  engineer,  announcer.  Box 
690D,  BROADCASTING. 


Engineer,  good  with  hands  and  head.  Attractive 
position.  No  announcing.  WCOJ,  Coatesville, 
Pennsylvania.  Call  Chief  Engineer  2100. 


Wanted:  Young,  ambitious,  first  class  engineer 
with  good  announcing  voice.  5  kw  Georgia  sta- 
tion. Good  starting  salary,  plus  fast  advancement. 
Send  tape,  photo  to  John  R.  Swann,  WHAB, 
Baxley,  Georgia. 


Production-Programming,  Others 


Radio  tv  executive  one  girl  Friday,  must  think 
creatively,  willing  to  take  plenty  of  responsibil- 
ities, shorthand  and  typing  necessary.  Position 
offers  stimulating  challenge,  interesting  work 
in  Canada's  largest  and  most  delightful  city, 
Montreal,  with  its  French  atmosphere  and  only 
two  hours  from  New  York  and  one  hour  from 
the  famous  Laurentian  resorts.  Box  657D, 
BROADCASTING. 


Metropolitan  top-rated  station  needs  alert  all- 
around  girl  Friday.  A  real  opportunity.  Write 
General  Manager,  Box  747D,  BROADCASTING. 


Audience  getting  dj  needed  for  radio-tv  opera- 
tion in  central  US.  Must  be  good  audience  build- 
er with  plenty  of  know  how  and  ideas.  Send 
tape  and  complete  background  to  Box  773D, 
BROADCASTING. 


One  of  the  most  sports-minded  areas  in  the 
country  looking  for  experienced  sports  director 
to  work  both  radio  and  tv.  Send  tape  and  full 
details  to   Box   774D,  BROADCASTING. 


Anticipate  going  5  kw  in  the  near  future.  Desire 
to  learn  if  there  are  any  girl  secretaries  with  first 
class  ticket  available  for  position  in  Virginia. 
Salary  will  be  tops.  An  excellent  position  with 
one  of  a  group  of  highest  paying  stations  in  the 
east.  Repeat:  first  class  ticket  is  a  must.  Write 
full  details.  Box  802D,  BROADCASTING. 


News  director.  To  head  department,  gather, 
write  and  air  local  and  wire  copy.  Must  have 
commercial  experience.  College  or  equivalent. 
Send  complete  information  about  yourself,  snap- 
shot and  tape.  Replies  kept  confidential,  ma- 
terial returned.  Manager,  WNXT,  Portsmouth, 
Ohio. 


RADIO 


Situations  Wanted 


Stations  selling  mailorder  specialties  to  senior 
citizens  send  rates.  Vern  Baker,  Elyria,  Ohio. 


Management 


Manager.  Experienced,  productive,  mature.  Sales 
and  civic  minded.  15  years  background.  Family 
man.  Can  invest.  Box  749D,  BROADCASTING. 


Manager-salesman  experienced  in  all  phases. 
Network,  top  forty,  hillbilly.  Sincere,  married 
family  man  with  top  references.  Prefer  Georgia, 
Florida,  south.  Outstanding  record.  Southerner. 
Box  754D,  BROADCASTING. 


Loused-up  station  "A"  was  losing  $60,000  a  year — ■ 
now  netting  $75,000.  Station  "B"  was  losing  $10,- 
000  a  year — now  netting  $50,000.  Station  "C"  was 
$36,000  in  debt  (no  capital)— 14  months  later — 
clear!  Let  me  "louse-up"  yours.  Write  Box  789D, 
BROADCASTING. 


Broadcasting 


April  7,  1958    •    Page  95 


RADIO 


RADIO 


RADIO 


Situations  Wanted — (Cont'd) 


Management 


Executive:  20  years  broadcast  management  and 
sales  experience.  Midwest  and  Madison  Avenue 
background  reflecting  both  local  and  national 
sales,  network  midwest  radio  spot  sales  manage- 
ment and  midwest  manager  large  multiple  station 
operation.  Seeking  opportunity  radio  or  tv  sta- 
tion where  can  utilize  broad  knowledge  on  get- 
up  and  go  bases.  Family  man,  excellent  refer- 
ences. Box  795D,  BROADCASTING. 


Sales 


Go-getter,  experienced,  seeking  good  potential. 
Prefer  deal  including  air  work.  Can  run  own 
board.  All  around  man — what  you're  looking 
for.  Box   734D,  BROADCASTING. 


Sales.  Experienced  background  includes  13  years 
sales  and  announcing.  Mature  family  man  active 
community  affairs.  Please  include  details.  Box 
750D.  BROADCASTING. 


Salesman-announcer  available  now.  Best  refer- 
ences, record.  Fully  experienced  family  man. 
Seeking  opportunity  in  Georgia,  Florila.  Native 
southerner.  Box  755D,  BROADCASTING. 


Announcers 


Sports  announcer  baseball,  football,  basketball. 
Excellent  voice,  finest  of  references.  Box  402D, 
BROADCASTING. 


Sports  announcer,  college,  married,  32,  available 
for  baseball.  Will  travel.  Box  572D,  BOADCAST- 
ING. 


Announcer/dj,  4  years  experience  radio-tv,  re- 
locate San  Francisco  Bay  area,  married.  Box 
701D,  BROADCASTING. 


Experienced  dj,  three  years,  good  commercial 
knows  music,  family.  Box  707D,  BROADCAST- 
ING. 


Very  versatile  New  York  gal.  8  years  radio 
experience  in  announcing,  dj,  special  programs, 
production,  copy,  traffic.  Know  boards.  Have 
ticket.  Familiar  with  all  music.  Best  references, 
tapes,  pix,  samples,  resume.  Available  immedi- 
ately. Box  722D,  BROADCASTING. 


Have  ability,  will  produce!  I'll  offer  nine  years 
of  radio-tv.  Announcing  and  sales,  thirty,  family, 
and  solid  character  and  personality.  What  can 
you  offer.  Box  723D,  BROADCASTING. 


Erudite,  witty,  but  oh  so  commercial!  First 
phone.  Adult  appeal.  Box  728D,  BROADCAST- 
ING. 


Pop  dj,  22  years  old  with  2  years  experience, 
married,  stable,  and  sober.  Want  good  pay  with 
growing  organization.  Good  voice  and  personal- 
ity. Very  effective  on  commercials.  Will  work 
hard  to  please.  References.  Box  729D,  BROAD- 
CASTING. 


Girl-personality,  dj,  run  own  board.  Eager  to 
please.  Free  to  travel.  Gimmicks  and  sales. 
Box  732D,  BROADCASTING. 


DJ  announcer.  Go  anywhere.  Ready  now.  Run 
own  board.  Can  sell,  too.  Steady — no  bad  habits. 
Love  to  build  audiences  and  grab  accounts. 
Tape  and  resume.  Box  733D,  BROADCASTING. 


Dynamic  personality  dj  announcer  desires  posi- 
tion with  top  music  and  news  station.  Prefer 
Texas  city  of  100,000  or  more.  Box  736D, 
BROADCASTING. 


Young,  ambitious,  experienced  and  presently 
employed  announcer  wishes  to  relocate  in  Ohio 
or  surrounding  states.  Box  737D,  BROADCAST- 
ING. 


Experienced,  versatile  staff  announcer,  present- 
ly employed,  desires  move  to  larger  market. 
Prefer  midwest  or  east.  College  graduate,  30, 
single  3'/2  years  experience.  Box  738D,  BROAD- 
CASTING. " 


Manager,  announcer,  sports,  14  years;  female 
continuity  director,  announcer,  8  years.  Both 
experienced  in  all  phases.  Will  send  photos, 
tapes,  tapes,  etc.  Prefer  west  coast.  Box  739D, 
BROADCASTING. 


Radio  school  graduate;  seeks  employment  as  dj- 
announcer.  Tape.  Negro.  Box  753D,  BROAD- 
CASTING. 


DJ  and  commercial  and  staff  announcer.  4  years 
experience,  solid  radio  and  tv  background.  Ex- 
perience in  major  market.  Desire  spot  with  radio 
and  tv  combination.  #1  according  to  Pulse  in  a  5 
am  market.  Box  759D,  BROADCASTING. 


Announcer-program  director  wants  big  town,  3 
years  experience.  Clean  voice,  tight  production, 
sell  spots  produced  or  live,  sports,  singing.  Tape. 
Box  760D,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Announcers 


Personality-announcer,  excellent  background,  7 
years  experience,  records,  sports,  news.  Want 
advance  to  major  market.  Box  766D.  BROAD- 
CASTING. 


DJ-production  program  director,  experienced-all 
phases,  presently  in  #1  rated  metropolitan  sta- 
tion. Box  767D,  BROADCASTING. 


Popular  music  deejay,  newscaster,  staff.  Experi- 
enced, 25,  college,  married.  References,  Relocate 
small  to  large  market.  Mature  negro.  No  accent. 
No  jivetalk.   Box  768D,  BROADCASTING. 


Mature  family  man,  8  years  complete  announc- 
ing experience.  $115  week,  prefer  milwest.  Box 
769D.  BROADCASTING. 

Experienced  sportscaster,  baseball,  basketball, 
football,  boxing,  seeking  good  sports  station. 
Box  770D.  BROADCASTING. 


Announcer-copywriter,  limited  experience.  Also 
deejay;  sales.  Great  potential;  wants  New  Eng- 
land. Minimum  salary.  Box  777D,  BROAD- 
CASTING. 


Personable  young  announcer,  trained  by  pro's  in 
every  phase  of  broadcasting.  Great  potential,  run 
board,  free  to  travel.  Box  783D,  BROADCAST- 
ING. 


Looking  for  a  relaxed,  soft  spoken  dj?  Try  me, 
experienced,  married,  draft  exempt.  Box  784D, 
BROADCASTING. 


DJ  beginner,  radio  school  graduate.  Married, 
eager  to  please.  East  only.  Box  785D,  BROAD- 
CASTING. 


Reliable-announcer-salesman  —  Ivy  graduate , 
AFRTS-WKCR-NYC  news,  music,  and  produc- 
tion experience.  Former  NBC  page-25  handle  all 
studio  equipment.  50  mile  radius  N.Y.C.  Resume. 
Available  for  audition.  Box  786D,  BROADCAST- 
ING. 


Does  anyone  need  sports  announcer  with  local 
news  gathering  experience.  Family  man.  Mid- 
west. Box  792D,  BROADCASTING. 


Negro  deejay,  good  board  man,  fast  patter, 
smooth  production.  I'm  the  one  you're  looking 
for.  Tape  and  resume.  Box  793D,  BROADCAST- 
ING. 


Announcer  with  bounce  and  enthusiasm.  Salary 
second  to  opportunity.  One  year  experience  with 
A.F.R.S.  Single,  will  travel.  Tape  and  resume 
upon  request.  Box  796D,  BROADCASTING. 


Staff  announcer — light  but  good  experience. 
Smooth  dj,  strong  news,  much  potential!  Tape, 
travel.  Box  799D,  BROADCASTING. 


5  years  dj  staff,  28,  married,  wants  to  return  east 
New  York,  New  Jersey,  New  England.  No  top 
forty.  Box  804D,  BROADCASTING. 


Three  years,  wants  midnight  'til  dawn  and  good 
station.  Box  805D,  BROADCASTING. 


Young,  aggressive,  versatile  announcer.  Desires 
staff  position-southern  states.  Tape,  resume,  pic- 
tures on  request.  Contact  Bill  Earl,  WMNS, 
Olean,  N.  Y. 


Like  work,  love  good  radio.  If  you  have  a  good 
job  to  offer,  I  have  ambition  and  3  years  experi- 
ence to  offer  you.  Ted  Eldredge,  64  Rambler  Rd., 
Osterville,  Mass.  Phone  GArden  8-2715. 


Experienced  staff  announcer.  Available  immedi- 
ately. Brad  Harris,  559  Hendrix  Street,  Brooklyn 
7,  N.  Y.  HYacinth  8-5479. 


Announcer-dj,  versatile,  run  board  desire  op- 
portunity for  advancement,  prefer  midwest 
metropolitan  area.  Originally  from  Chicago. 
Tape  and  resume  available.  Contact  Pete  Jon- 
ker,  706  Scott  Ave.,  Pikesville,  Kentucky,  phones 
9133,  1280. 


DJ  announcer,  versatile,  experienced,  hard  and 
soft  sell.  Excellent  board  operator.  Go  any- 
where. No  prima  donna.  Tape  and  resume.  Dick 
Karp,  Friars  Club,  123  West  56th  St.,  New  York 
City. 


Combo  dj,  first  phone,  experience  pop  music  to 
please  listeners.  Desire  California  coast  or  moun- 
tains. Ham  operator  7  years.  Age  21.  Contact  Bob 
Leach.  26309  Regent,  Lomita,  Calif. 


Graduate  of  Chicago  radio  school  seeks  oppor- 
tunity to  display  talents  as  pop,  jazz,  or  mood 
disc  jockey.  19  years  old.  Single.  Contact  Bill 
Thomas,  1113  W.  Oak  St.,  South  Bend,  Indiana. 


Situations  Wanted — (Cont'd) 


Technical 


Experienced  in  radio  and  television  supervising 
and  maintenance.  Prefer  south.  No  announcing. 
Box   655D.  BROADCASTING. 


Engineer,  first  phone.  Eight  years  directionals, 
remotes,  control.  Wants  solid  station  with  chance 
for  some  sales.  No  announcing.  Box  752D, 
BROADCASTING. 


Engineer-announcer:  First  phone  license.  Na- 
tional Academy  of  Brodadcasting  training.  Con- 
genial, capable,  dependable,  with  a  plethora  of 
experience.  Impeccable  English.  Now  working. 
Desire  combination  work.  South-east  preferred. 
Please  write.  Box  758D,  BROADCASTING. 


Have  first  class  license,  experience  (8  years) 
good  references,  good  on  maintenance  and  trou- 
bleshooting— lousy  announcer.  Would  like  job  as 
chief  at  small  station  on  S.C.  coast  area,  with  no 
announcing,  etc,  will  accept  fairly  low  rate — am 
engineer  with  design  work  business  at  home  but 
will  be  available  any  time  needed,  also  run 
proofs  needed  etc.,  like  to  start  about  June  1st. 
Box  761D,  BROADCASTING. 


TROPO.  Foreign  installation  and  operation. 
Supervisory  position  desired.  Family  living  fa- 
cilities a  must.  Box  762D,  BROADCASTING. 


Mature  chief  engineer  desires  to  make  change. 
Experienced  in  planning,  construction,  operation, 
maintenance,  am-fm-tv,  directionals,  measure- 
ments. Either  shirtsleeve  or  executive  position. 
Box  763D,  BROADCASTING. 


3  years  broadcast,  5  years  other  electronics  ex- 
perience. First  phone  license.  Box  790D,  BROAD- 
CASTING. 


Available  immediately,  announcer,  1st  phone,  can 
do  preventative  maintenance.  $75,  no  car.  Box 
797D,  BROADCASTING. 


Have  ticket  (first  phone).  Will  travel.  No  expe- 
rience. Will  learn.  Salary:  Necessary — but  sec- 
ondary. Robert  Riley,  2806  Carlson  Drive,  Dallas 

19,  Texas. 


Production-Programming,  Others 


America's  top-rated  gospel  singing  act — utilizing 
organ,  guitar  and  quartet  available  for  radio 
and  tv.  Act  headed  by  top  gospel  song  writer, 
singer,  and  pitchman  who  holds  sales  records. 
Guaranteed  results.  Wants  opportunity  in  good 
market  to  prove  acceptance  of  gospel  music. 
Write  to  Box  725D,  BROADCASTING  for  pic- 
tures, tapes,  etc. 


Hey,  Let's  get  together.  Experienced  radio  and 
tv  copy  gal  wants  position  with  a  future,  a  chal- 
lenge and  comfortable  financial  remuneration  in 
exchange  for  hard  work,  creative  talent  and  un- 
dying loyalty.  Box  776D,  BROADCASTING. 


Versatability!  Announcing,  P-B-P,  sales,  writing, 
production,  multi-voice  gimmick  spots.  12  years 
radio  and  tv.  Family  man,  35.  College  grad.  Show 
me  opportunity  and  I'll  deliver  in  any  position 
from  assistant  manager  on  down.  Box  782D, 
BROADCASTING. 


Programming  is  my  business.  Out  of  radio  eight 
months,  public  relations  for  national  manufac- 
turer. Want  radio  again — 10  years  experience, 
married,  35.  Box  803D,  BROADCASTING. 


Experienced  pd,  promotion  background,  32,  fam- 
ily, active  churchman,  present  employer  refer- 
ences. Boyd  Porter,  1508  South  First  Street,  Luf- 

kin,  Texas. 


TELEVISION 


Help  Wanted 


Sales 


TV  film  salesmen-Pacific  coast-midwest-south. 
Draw  against  commission.  Experienced  only. 
Box  741D,  BROADCASTING. 


Excellent  opportunity.  Guaranteed  income.  Ex- 
perienced salesman  for  long  established  medium- 
sized  market.  CBS-ABC  station.  Unusual  future 
potential  as  station  is  one  of  three  in  a  group. 
Box  765D,  BROADCASTING. 


Salesman  with  know-how  for  vhf  in  rich  south- 
west market.  Box  806D,  BROADCASTING. 


Fine  opportunity  for  dependable,  energetic  sales- 
man in  important  Texas  market.  Box  808D, 
BROADCASTING. 


Maximum  power  Florida  vhf  with  major  net 
affiliation  has  openings  for  experienced  tv  sales- 
men currently  employed  in  Florida  or  Georgia. 
Will  consider  men  with  strong  radio  background. 
Excellent  proposition  for  right  men.  Box  810D, 
BROADCASTING. 


Page  96    •    April  7,  1958 


Broadcasting 


TELEVISION 


TELEVISION 


FOR  SALE —  ( Cont'd ) 


Help  Wanted— (Cont'd) 


Announcers 


Experienced  announcer-director  for  California 
network  vhf.  Send  resume  and  photo.  Box  791D, 
BROADCASTING. 


TV  booth  and  live  announcer  wanted  at  once. 
Send  tape  and  picture  to  Doug  Sherwin,  KGLO- 
TV.  Mason  City,  Iowa. 


Technical 


WECT,  Wilmington,  N.  C,  has  immediate  open- 
ing for  experienced  transmitter  engineer  to  act 
as  transmitter  supervisor. 


Production-Programming,  Others 


News  director  needed  to  supervise  news  opera- 
tion for  both  radio  and  tv.  Fast  moving,  top 
rated  news  department.  Send  tape  and  full  in- 
formation to  Box  772D,  BROADCASTING. 


Copywriter  who  can  write  selling  commercials 
with  speed,  imagination.  Texas  vhf.  Box  807D, 
BROADCASTING. 


TELEVISION 


Situations  Wanted 


Management 


Can  sell,  will  travel,  with  sound  and  successful 
background  in  all  phases  of  sales.  Box  735D, 
BROADCASTING. 


Management  or  sales  management  of  medium 
market  station.  Broad  radio-television  experi- 
ence. Box  745D,  BROADCASTING. 


Attention  Texas  and  all  points  west!  Responsible 
family  man  with  experience,  proven  ability,  and 
a  willingness  to  work  desires  position  as  sales 
manager  or  station  manager.  Now  employed,  but 
looking  for  greater  opportunity  and  responsibil- 
ity. Box  748D,  BROADCASTING. 


Manager.  16  years  experience  as  television  man- 
ager and  commercial  manager,  as  radio  manager 
and  program  director.  Increased  billing  on  all 
stations  over  100%.  Also  agency  and  network 
experiences.  Best  references.  Box  780D,  BROAD- 
CASTING. 


Sales 


Can  sell,  will  travel,  with  sound  and  successful 
background  in  all  phases  of  sales.  Box  735D, 
BROADCASTING. 


Do  you  want  to  stop  worrying  about  local,  re- 
gional, national  sales?  You  can  relax  with  young 
aggressive  sales  manager.  Box  764D,  BROAD- 
CASTING. 


Announcers 


Over  two  years  experience  in  radio,  desires  ra- 
dio-tv  opportunity  anywhere.  $75  weekly.  Em- 
ployed. Tape,  resume  available.  Box  674D, 
BROADCASTING. 


Versatile  announcer-personality,  excellent  back- 
ground, desires  position  in  or  near  major  mar- 
ket. Box  702D,  BROADCASTING. 


Versatile  on-camera  announcer,  dj,  26,  some  spot 
production,  former  actor.  Multi-voiced  gimmicks. 
Administrative  network  N.Y.C.  Finishing  tour  of 
duty  AFRS — available  May  1.  Tapes,  resume,  pic- 
tures. Box  801D,  BROADCASTING. 


Production-Programming,  Others 


No  experience,  well,  just  enough  to  know  this 
is  my  field.  Confident  of  my  potential.  Desire 
position  with  training  program  but  anxious  to 
make  money.  Have  family  responsbilities.  Pres- 
ently employed  in  small  market.  College  grad- 
uate; service  obligation  fulfilled  as  officer.  Neat; 
aggressive;  eager  to  advance.  Box  724D,  BROAD- 
CASTING. 


TV  news  director.  Fully  capable  and  experi- 
enced in  all  phases,  editing,  writing,  gathering, 
etc.  Exceptionally  strong  on-camera  delivery. 
Top-rated  man  in  three  station  market.  Covered 
many  nationally  prominent  stories.  Desires  im- 
mediate connection  with  metropolitan  station. 
Write  Box  757D,  BROADCASTING. 


Assistant  plant  manager-technicolor,  France,  34, 
12  years  experience  movie  industry  as  unit  man- 
ager, cameraman,  editor  all  lab  aspects.  Fluent 
English — knowledge  Spanish.  Interested  working 
tv  station.  Box  794D,  BROADCASTING. 


Situations  Wanted — (Cont'd) 


Production-Programming,  Others 


News  director,  Hollywood  tv,  radio  background. 
Experienced  in  all  phases.  Presently  employed. 
Excellent  references.  University  grad,  vet,  mar- 
ried. 28.  Metropolitan  market  only.  Box  798D, 
BROADCASTING. 


Wanted,  tv  production!  Radio-tv  graduate,  B.S. 
Single,  vet,  24,  AFRTS  experience.  Will  consider 
other  suitable  openings.  Will  relocate.  Box  800D, 
BROADCASTING. 


Profit  from  my  10  years  in  Hollywood  network 
tv.  Floor  manager,  actor,  sales,  production. 
O.S.H.  Degree.  Good  references.  Judd  Leather- 
man,  1426  No.  Formosa,  Hollywood,  California. 


FOR  SALE 


1958  radio  station  plan  book.  Five  complete  floor 
plans.  Practical,  economy  minded,  proven.  $3.75 
postpaid.  Station  Planning  Service,  Box  2001 
Station  A,  Fort  Wayne,  Indiana. 


Stations 


Hillbilly-western  operators — I'll  help  you  buy  a 
going  operation  in  major  southwest  market  by 
putting  up  majority  cash  down  payment  in 
exchange  for  frequency  and  transmitter.  You 
operate  on  my  present  frequency  and  trans- 
mitter. Swap  will  not  effect  billing  or  ratings. 
Excellent  opportunity.  Box  680D,  BROAD- 
CASTING. 


250-watt  hillbilly- western  station.  Major  south- 
western market.  Billing  60-65.  Potential  125. 
Sell  for  65-15  down  to  good  operator  offering 
bankable  paper.  3-4  year  pay  out.  No  brokers. 
Box  681D,  BROADCASTING. 


Daytime  operation  with  $20,000  to  $30,000  a 
month  potential  in  southern  industrial  city. 
This  is  one  of  the  nation's  richest,  fastest  grow- 
ing markets.  This  fairly  new  station  has  never 
had  a  chance.  Asking  price  of  $180,000.00  with 
50%  down  is  a  steal.  This  city  has  one  billion 
in  new  industry  on  the  way.  Only  financially 
responsible  applicant  considered.  Box  730D, 
BROADCASTING. 


Southern  daytime,  250  watt,  small  market,  priced 
under  gross  at  $30,000.00.  $10,000.00  down  and 
balance  5  years  at  4%.  Box  731D,  BROADCAST- 
ING. 


Expanding  metropolitan  station  Pacific  coast 
major  market  will  sell  25%  interest  for  $20,000. 
No  brokers.  Box  779D,  BROADCASTING. 


Up  to  40%  stock  ownership  available  to  executive 
caliber  salesman  qualified  to  manage  independent 
radio  station.  Attractive  market  in  the  Virginias. 
Paramount  requirements;  Integrity,  salesman- 
ship, managerial  ability.  Community  adapta- 
bility, energy.  Minimum  cash  investment  should 
be  $10,000.  Write  fully  including  financial  refer- 
ences. P.  O.  Box  711,  Richmond,  Va. 


VHF  television  station  in  growing  medium 
market  of  south.  Profitable  after  substantial 
depreciation  write-off.  Priced  well  under  one 
million  dollars  and  terms  can  be  arranged  for 
responsible  purchasers.  Chapman  Company,  1182 
West  Peachtree,  Atlanta. 


South.  Gulf  state,  medium  market,  leading  net- 
work, $65,000  total— $15,000  down.  Florida  profit- 
able medium  market,  $155,000 — terms.  Upper, 
single  station  market,  $10,000  down  will  handle. 
Chapman  Company,  1182  West  Peachtree,  At- 
lanta. 


North.  Upper  New  England  single  station  market 
with  retail  sales  over  $25,000,000.  $80,000  total. 
Lower  New  England  single  station  market, 
$125,000,  terms,  and  another  at  $100,000  cash. 
Chapman   Company,   17   East   48th,   New  York. 


Now  available.  A  single-station  market  in  the 
St.  Louis-Little  Rock-Tulsa  magic  triangle.  Ralph 
Erwin.  Exclusive  Broker.  Tuloma  Building.  Tulsa. 


List  with  us,  net  to  you.  We  have  buyers  for 
radio  and  tv  stations.  HOLCO,  514  Hemp.  Ave.. 
W.  Hempstead.  N.  Y. 


Norman  &  Norman,  Inc.,  510  Security  Bldg., 
Davenport,  Iowa.  Sales,  purchases,  appraisals, 
handled  with  care  and  discretion.  Experienced. 
Former  radio  and  television  owners  and  opera- 
tors. 


Write  now  for  our  free  bulletin  of  outstanding 
radio  and  tv  buys  throughout  the  United  States. 
Jack  L.  Stoll  &  Associates,  6381  Hollywood  Blvd., 
Los  Angeles,  Calif. 


To  Buy  or  sell  a  station  in  the  west.  Chapman 
Company,  33  West  Micheltorena  St.,  Santa  Bar- 
bara, California. 


Equipment 


UHF  equipment,  used,  1  kw  GE  transmitter,  GE 
TY-24-B  helical  4-bay  antenna  and  all  studio 
and  transmitter  equipment  necessary  for  live, 
film  and  network  operation.  Available  immedi- 
ately. Very  reasonable.  Box  691C,  BROADCAST- 
ING. 


RCA  BTA-1L  transmitter.  WE  25-B  console  and 
power  supply.  WE  129-A  amplifiers.  Used  jack- 
strips,  rack  cabinets.  Box  811D,  BROADCAST- 
ING. 


Gates  frequency  monitor  model  2890.  Excellent 
condition.  1st  $350  check  gets  equipment.  Contact 
Bill  McDonnel,  Chief  Engineer,  Radio  Station 
KCLV,  Clovis,  New  Mexico. 


RCA  diplexer,  TX-2A,  Channel  2,  excellent  con- 
dition, $275;  KSPR-TV,  Casper,  Wyoming. 


High  power  modulation  reacter  30  cycle  10  kc- 
63  DB.  50  Henry -3  amps.  8.5  kv  insulation— 
$425.00.  Plate  transformer  16.7  K.V.A.  50-60  cycles, 
single  phase  220  primary.  3650  volts  secondary — 
$250.00.  These  are  ideal  for  spares.  Contact  A.  H. 
Kovlan,  WATH,  Athens,  Ohio. 


Collins  fm  antenna  4-bay  in  brand  new  con- 
dition tuned  to  96.5  mc-deicers  write  WFMR, 
606  W.  Wisconsin  Ave.,  Milwaukee  3. 


Video  monitors — 8  megacycle — plug  in  construc- 
tion. 14"— $215.00,  17"— $219.00,  21"— $259.00.  Proven 
in  thousands  of  closed  circuit  and  broadcast 
installations.  Miratel  monitors  are  delivered 
under  several  trade  names.  Factory  direct  sales. 
Write:  Miratel,  Inc.,  1080  Dionne  St.,  St.  Paul  13, 
Minnesota. 


Sixty  foot,  heavy  duty  self  supporting  tower, 
suitable  for  micro  wave  or  passive  reflector 
mounting.  $1400.  F.O.B.  Lexington,  Kentucky. 
Can  furnish  erection  services.  Contact  C.  R. 
Austin,  WKXP-TV,  Lexington,  Kentucky.  Phone 
3-2727. 


200  foot  self-supporting  CN  Blaw  Knox  tower. 
Six  years  old.  WWTN,  Baltimore   1,  Maryland. 


3  kw  G.E.  fm  transmitter  with  monitors.  Good 
condition.  Best  offer.  Bartell  Broadcasters,  Inc., 
522  W.  Wisconsin  Avenue,  Milwaukee  3,  Wis- 
consin. 


Self  supporting  Truscon  250  foot  am  tower 
$5000.00.  Truett  Kimzey,  3515  West  Vickery,  Ft. 
Worth,  Texas. 


RADIO  AND  TV  SALES 
OPPORTUNITIES 

One  of  the  nation's  top  mul- 
tiple station  operations  is  ex- 
panding its  sales  staff,  both 
radio  and  tv,  in  several  mar- 
kets. If  you  qualify,  this  is  a 
real  opportunity  to  get  on  the 
first  ten.  All  markets  are  in 
the  east.  Compensation  is  by 
salary  and  commission,  some 
broadcast  time  sales.  Expe- 
rience is  essential.  These  are 
career  positions  with  ample 
opportunity  for  advancement. 
Write  or  wire  Box  720D, 
BROADCASTING. 


Broadcasting 


April  7,  1958    •    Page  97 


FOR  SALE — (Cont'd) 


INSTRUCTIONS 


RADIO 


Equipment 


Commercial  crystals  and  new  or  replacement 
crystals  for  RCA,  Gates,  W.  E.  and  Bliley  holders; 
regrinding,  repair,  etc.  Also  A.  M.  Monitor  serv- 
ice. Nationwide  unsolicited  testimonials  praise 
our  products  and  service!  Send  for  catalog. 
Eidson  Electronic  Co.,  PR  3-3901,  Temple,  Texas. 


FM  transmitters,  new.  all  powers,  contact  ITA. 
Box  164.  Upper  Darby,  Penna.,  or  call  FLanders 
2-0355. 

Weather  warning  receivers — for  Conelrad  and 
Disaster  weather  warnings.  Air  Alert  II — $46.50, 
Air  Alert  I — $89.50.  Write:  Miratel,  Inc.,  1080 
Dionne  St.,  St.  Paul  13,  Minnesota. 

WANTED  TO  BUY 


Stations 


AM  or  fm  radio  station  in  or  near  metropolitan 
area.  Confidential.  Box  571D,  BROADCASTING . 

Experienced  radio  announcer  has  considerable 
finances  for  radio  station  interest.  Wants  active 
participation  management  and  operation.  Box 
634D,  BROADCASTING. 


Corporation  presently  engaged  in  regional  am- 
fm  radio  operation  has  six  figure  carry  forward 
tax  loss  resulting  from,  uhf  experiment.  We  are 
looking  for  way  to  utilize  tax  loss  before  it  ex- 
pires by  either  purchasing  profitable  radio  oper- 
ation or  selling  corporation.  Any  seriously  in- 
terested parties  invited  to  write  in  confidence  to 
Box  700D,  BROADCASTING. 

Will  purchase  outright  for  cash,  no  brokers,  a 
radio  station.  Contact  Box  727D,  BROADCAST- 
ING. 

Wanted — midwest  station,  medium  market,  con- 
sider partial  ownership,  desire  active  partcipa- 
tion  substantial  down  payment.  TV-radio  back- 
ground. Confidential.  Box  740D,  BROADCAST- 
ING. 

Invest  limited  amount  in  local  independent,  or 
lease,  or  manage.  Experienced  all  phases.  Box 
756D,  BROADCASTING. 

We  believe  that  our  experience  in  handling 
station  sales,  our  full  time  organization  concen- 
trating on  this  work,  can  help  sell  your  station. 
References  of  satisfied  sellers  gladly  furnished. 
No  charge  unles  successful.  Contact  Ed  Twam- 
ley,  33  West  Micheltorena,  Santa  Barbara;  Ralph 
Hunter,  17  East  48th,  New  York;  Bill  Chapman, 
1182  West  Peachtree,  Atlanta.  Chapman  Com- 
pany. 


Equipment 


Used  console,  single  channel.  State  make,  age, 
condition,  price.  Box  565D,  BROADCASTING. 

Wanted,  3  kw  fm  transmitter  prefer  Westing- 
house  or  General  Electric.  Also  GE  1  kw  fm 
transmitter  and  monitors.  Box  778D,  BROAD- 
CASTING. 


Low  band  vhf  transmitter  or  amplifiers,  10  kw 
preferred.  Channel  2  or  3,  3  bay  antenna.  Box 
781D,  BROADCASTING. 


Wanted:  3  Ampex  tape  recorders  model  300. 
Also  8  channel  mixing  panel,  2  microphones 
and  12"  speaker.  Must  be  top  quality.  Box  1158, 
Magnolia  Park  Station,  Burbank,  California. 


FCC  first  phone  preparation  by  correspondence 

or  in  resident  classes.  Our  schools  are  located  in 
Hollywood,  California  and  Washington,  D.  C. 
For  free  booklet,  write  Grantham  School,  Desk 
B2.  821  -  19th  Street,  N.  W..  Washington.  D.  C. 

FCC  first  phone  license  in  six  weeks.  Guaranteed 
instruction  by  master  teacher.  Phone  FLeetwood 
2-2733.  Elkins  Radio  License  School,  3605  Regent 
Drive,  Dallas,  Texas. 

Since  1946.  The  original  course  for  FCC  1st  phone 
license.  5  to  6  weeks.  Reservations  required.  En- 
rolling now  for  classes  starting  Mav  1,  June  25, 
September  3,  October  29.  For  information,  ref- 
erences and  reservations  write  William  B.  Ogden 
Radio  Operational  Engineering  School,  1150  West 
Olive  Avenue,  Burbank,  California. 

BUSINESS  OPPORTUNITY 


Allied  Brokers  Company.  Baker  Building,  Sher- 
man, Texas.  Sales,  purchases,  appraisals,  financ- 
ing, all  technical  matters  handled  with  care  and 
discretion.  Experienced.  Former  radio  station 
owners  and  operator. 


RADIO 


Help  Wanted 


Sales 


SALES  MANAGER  WANTED 

CBS  medium-market  station  in  East 
has  immediate  opening  for  aggressive 
sales  manager.  Please  send  full  details, 
including  picture,  references,  to  Box 
787D,  BROADCASTING. 


Announcers 


A 

"DAVID" 
WANTED 

An  off-beat  pro  to  take 
the  morning  away  from 
rough  competition. 
Top  1  0  market. 

HELP! 

Send  resume  and  tape  to 
Box  809D,  BROADCASTING. 


Help  Wanted— (Cont'd) 

A  nnouncers 

* 


* 

First  class  ticket  announcer  needed  + 

immediately.    Send    tape,    photo,  * 

* 

* 
* 
+ 

* 


GOOD 


resume  to 

KIMN 

Denver,  Colorado 


Production-Programming,  Others 


PROGRAM  MANAGER  WANTED , 

Eastern  station,  medium  sized  market, 
national  network  affiliate,  has  opening 
for  Program  Manager.  Good  salary,  ex- 
cellent working  conditions  and  facilities. 
References  required.  Send  photo  and 
background  in  first  letter  to  Box  788D, 
BROADCASTING. 


RADIO 


Situations  Wanted 


Announcers 


NEED  A  D.  J.? 


B.  C.  A.  Placement  Service  has  them  .  .  .  with 
and  without  experience.  All  eager  to  please 
and  make  you  moneyl  Best  trained  anywhere, 
run  own  boards.  No  prima  donnas.  Thoroughly 
screened.   Write  or  wire  collect  immediately: 

Milt  Stillman,  Placement  Service 
Broadcast  Coaching  Associates 

1639   Broadway,   Capitol   Theatre  Bldg. 
N.  Y.  C.  19,  N.  Y. 
JUdson  6-1918.   No  charge  for  either  party. 


TELEVISION 


Help  Wanted 


Production-Programming,  Others 


TV  DIRECTOR-PRODUCER 

Experienced  in  all  phases  of  TV  produc- 
tion and  operation.  Coordinator  director 
of  award  winning  shows.  Desire  position 
demanding  imaginative  director  well 
versed  in  practical  TV  production.  Ex- 
cellent references. 

Box  743D.  BROADCASTING 


FOR  SALE  . . .  New,  Major,  5,000  Watt  Station  In  Top  Florida  Market. 

All  new  Gates  Equipment,  RCA  Mikes,  Ampex  Recorders.  Small  coordinated,  combination  studio- 
transmitter  with  10  acres  of  land  located  on  a  major  thoroughfare.  3  Tower,  DA,  with  fulltime 
5  kw  available  per  consultant.  Excellent  signal  on  good  frequency. 
T 


Property  offered  on  any  one  of  three,  non-negotiable  plans: 

E  A.  $212,000.00  Cash  with  long-term  lease  on  real  estate— $6,400  per 
R  year. 

M  B.  $280,000.00  Cash  which  includes  10  acres  and  building. 

S  C.  $200,000.00  Cash,  $120,000.00  on  10  year  basis,  4%  real  estate 
3  included. 

^T  .  Clear  title  to  all  property  guaranteed.  No  brokers.  Shown  by  appoint- 

PLANS  ment. 


WRITE 

OR 
WIRE 

Radio,  Box  634 
Miami  Springs,  Fla. 


Page  98    •    April  7,  1958 


Broadcasting 


TELEVISION 


Situations  Wanted 


r-^r.  •-<£?-.  t^~-  <-&~-      s^s  -<5^  -<5^  ^5>~.  •-<£>-. 

MAJOR  LEAGUE  CALIBRE 

§  SPORTSCASTER 

§  Topnotch  on  all  play-by-play  and  TV. 
5   terested  only  in  keeping  busy  and  making  & 
}!    money  in  major  market.  Guaranteed  results.  £ 
Box  751 D,  BROADCASTING 


EMPLOYMENT  SERVICE 


A  Specialized  Service  For 
Managers  Commercial  Managers 

Chief  Engineer         Program  Managers 

CONFIDENTIAL  CONTACT 
NATIONWIDE  SERVICE 

BROADCASTERS  EXECUTIVE  PLACEMENT  SERVICE 

1736  Wisconsin  Ave.,  N.  W. 
Washington  7,  D.  C. 


FOR  SALE 


Equipment 


FOR  SALE 

300  foot  Blaw  Knox  self  supporting  tower. 
Heavy  enough  for  TV  or  FM-unit.  Beacon  light 
fixture,  galvanized  and  in  excellent  condition. 
Has  been  used  only  inland.  Disassembled  and 
ready  for  shipment.  Presently  in  Florida.  Worth 
$18,000.   Price  $8,000. 

Pan    American    Broadcasting  Company 
370  Lexington  Ave.,  N.  Y.     MU  5-1300 


TAPE  RECORDERS 

All  Professional  Makes 
New — Used — Trades 
Supplies — Parts — Accessories 
STEFFEN  ELECTRO  ART  CO. 
4401  W.  North  Avenue 
Milwaukee  8,  Wise. 
Uptown  1-8150   TWX:  MI-193 

America's  Tape  Recorder  Specialists 


Dollar 

far 

Dollar 

you  can't 
beat  a 

classified  ad 
in  getting 

top-flight 

personnel 


FOR  THE  RECORD  continues  from  page  94 


tuted  looking  toward  deletion  of  Ch.  3,  Cham- 
paign, 111.,  and  conversion  of  that  market  to  an 
all-uhf  market. 

Prairie  Tv  Co.,  Decatur,  111.— Petition  request- 
ing institution  of  rule  making  looking  toward 
removal  of  vhf  Ch.  3  from  Champaign,  111.,  and 
reallocation  of  same  to  some  other  area  where 
its  use  will  not  cause  intermixture  of  tv  services. 
Petitioner  also  requests  that  show  cause  pro- 
ceedings be  instituted  to  effect  assignment  of 
Ch.  21,  27  or  33  to  WCIA  in  lieu  of  Ch.  3. 

ACTIONS   ON  MOTIONS 

By  Acting   Chief  Hearing  Examiner      Jay  A. 
Kyle  on  April  1 

On  own  motion,  ordered  that  oral  argument  on 
petitions  by  B.  F.  J.  Timm,  Lakeland,  Fla.,  and 
Rand  Bcstg.  Co.,  Tampa,  Fla.,  to  dismiss  without 
prejudice  their  am  applications,  is  scheduled  for 
9  a.m.,  Apr.  2. 

By  Hearing  Examiner  Herbert  Sharfman 
on  April  1 

Scheduled  oral  argument  at  3:30  p.m.,  Apr. 
4,  on  motion  for  production  of  documents  filed 
by  New  Mexico  Bcstg.  Co.  Inc.,  in  proceeding  on 
application  of  Video  Independent  Theatres  Inc. 
(KVIT  Ch.  2)  Santa  Fe,  N.  M. 

Scheduled  further  prehearing  conference  for 
April  4  on  am  applications  of  Hirsch  Bcstg.  Co. 
(KFVS)  Cape  Girardeau,  Mo.,  and  Firmin  Co., 
Vincennes,  Ind. 

By  Hearing  Examiner  Millard  F.  French 
on  March  31 
Granted  joint  petition  of  Sarkes  Tarbian  Inc., 
and  George  A.  Brown  Jr.,  for  extension  of  time 
from  Apr.  1  and  Apr.  11  to  May  15  and  May  27 
respectively,  for  filing  proposed  findings  of  fact 
and  conclusions  and  reply  findings  in  proceeding 
on  applications  for  new  tv  stations  to  operate  on 
Ch.  13  in  Bowling  Green,  Ky. 

By  Hearing  Examiner  Basil  P.  Cooper 
on  March  31 
Granted  petition  by  WTVJ  Inc.,  for  continu- 
ance of  further  hearing  conference  from  Apr.  2 
to  Apr.  18  in  proceeding  on  application  and  that 
of  St.  Anthony  Tv  Corp.,  for  new  tv  stations  to 
operate  on  Ch.  11  in  Houma,  La. 

By  Chief  Hearing  Examiner  James  D. 
Cunningham  on  March  27 
Granted  request  of  Lewiston  Tv  Co.,  for  leave 
to  withdraw  its  protest  to  Jan.  8  grant  of  ap- 
plications of  Orchards  Community  Tv  Assn.  Inc., 
for  permits  to  construct  new  tv  broadcast  trans- 
lator stations  to  serve  Lewiston,  Idaho;  pro- 
ceeding is  terminated. 

By  Hearing  Examiner  J.  D.  Bond 
on  March  27 

Ordered  that  hearing  scheduled  for  April  15 
is  continued  to  June  3  in  proceeding  on  am  ap- 
plications of  Louis  Adelman,  Hazleton,  Pa.,  and 
Guinan  Realty  Co.,  Mount  Carmel,  Pa. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  the  dates  shown 

Ordered  that  hearing  scheduled  for  Mar.  31  is 
rescheduled  for  2  p.m.,  Apr.  8,  in  proceeding  on 
am  applications  of  Williamsburg  Bcstg.  Co.,  Wil- 
liamsburg, Va.,  and  WDDY  Inc.  (WDDY)  Glou- 
cester, Va.  Action  Mar.  26. 

Granted  petition  by  Radio  Tampa,  Tampa,  Fla., 
to  amend  its  am  application  to  reflect  an  agree- 
ment between  it  and  Rand  Bcstg.  Co.,  whereby 
these  two  applicants  would  merge  their  in- 
terests, and  amend  Radio  Tampa  partnership 
agreement  whereby  Rand  would  be  added  as 
50%  partner.  Action  Mar.  28. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  March  28 

Continued  prehearing  conference  from  Mar.  28 
to  May  6  and  hearing  scheduled  for  Apr.  29  is 
continued  without  date  in  proceeding  on  fm  ap- 
plications of  Telemusic  Co.,  San  Bernardino, 
Calif.,  and  Southwest  Bcstg.  Co.  Inc.,  Redlands, 
Calif. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  March  27 
Granted  motion  by  Rome  Community  Bcstg. 
Co.,  Rome,  N.  Y.,  for  continuance  of  prehearing 
conference  from  Mar.  28  to  Apr.  14  in  proceeding 
on  its  am  application,  et  al. 

By  Hearing  Examiner  Jay  A.  Kyle 
on  March  27 

Scheduled  prehearing  conference  for  10:30  a.m., 
Apr.  15  on  am  application  of  Hardin  County 
Bcstg.  Co.,  Silsbee,  Tex. 

On  own  motion,  scheduled  further  hearing  at 
1 :30  p.m.,  Mar.  28  on  am  applications  of  Walter 
G.  Allen,  Huntsville  Ala.,  and  Marshall  County 
Bcstg.  Co.  Inc.,  Arab,  Ala. 

By  Hearing  Examiner  Charles  J.  Frederick 
on  March  27 

Hearing  on  am  applications  of  Radio  Tampa, 
Rand  Bcstg.  Co.,  Tampa,  and  B.  F.  J.  Timm, 
Lakeland,  all  Florida,  heretofore  continued  with- 
out date,  is  rescheduled  for  9:30  a.m.,  April  2. 

By  Hearing  Examiner  Annie  Neal  Huntting 
on  the  dates  shown 

Granted  petition  by  Broadcasters  Inc.,  South 
Plainfield,  N.  J.,  for  extension  of  time  from  Mar. 
31  to  Apr.  4  for  furnishing  additional  informa- 
tion requested  by  the  parties  in  proceedings  on 
its  am  application  and  those  of  Eastern  Bcstg. 
Co.  Inc.,  (WDRF)  Chester,  Pa.,  and  Tri-County 


Bcstg  Corp.,  Plainfield    N.  J.  Action  Mar.  26. 

Prehearing  session  scheduled  for  Apr,  3  is  ad- 
vanced to  Apr.  2  at  2  p.m.,  re  am  application 
of  Pierce  Brooks  Bcstg.  Corp.  (KGIL)  San  Fer- 
nando, Calif.  Action  Mar.  27. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
on  March  26 
Granted  petition  by  North  Dakota  Bcstg.  Co. 
Inc.,  to  reopen  record  in  proceeding  on  its  ap- 
plication for  new  tv  station  to  operate  on  Ch. 
11  in  Fargo,  N.  D.,  for  purpose  of  receiving  in 
evidence  Joint  Exhibit  2  which  shows  correc- 
tion in  engineering  evidence  of  applicant,  and 
record  again  closed. 

By  Hearing  Examiner  J.  D.  Bond 
on  March  26 

Granted  petition  by  New  Hanover  Bcstg.  Co., 
for  leave  to  amend  its  application  for  new  tv 
station  to  operate  on  Ch.  3  in  Wilmington,  N.  C, 
to  incorporate  as  part  of  its  application  merger 
agreement  between  United  Bcstg.  Co.  Inc.,  and 
New  Hanover,  executed  on  Mar.  7. 

By  Hearing  Examiner  H.  Gifford  Irion 
on  March  26 

On  own  motion,  continued  further  hearing 
conference  from  April  2  to  May  1  on  am  applica- 
tions of  Charles  R.  Bramlett,  Torrance,  Calif., 
et  al. 

BROADCAST  ACTIONS 
By  Broadcast  Bureau 
Actions  of  March  28 

WTTG  Washington,  D.  C— Granted  cp  to 
change  trans,  location  to  Sheraton  Park  Hotel, 
2660  Woodley  Rd.  N.W.,  Washington,  D.  C; 
change  ERP  to  vis.  100  kw,  aur.  50  kw,  ant. 
height  500  ft.;  change  type  trans.,  make  other 
equipment  changes,  install  new  ant.  system. 

KWTX  Waco,  Tex.— Granted  cp  to  use  old 
main  trans,  as  aux.  trans,  at  present  main  trans, 
site  and  operate  trans,  by  remote  control  from 
studio  location. 

Granted  cps  to  following  to  install  new  trans.; 
WOMT  Francis  M.  Kadow,  Manitowoc,  Wis.; 
WHMP  Pioneer  Valley  Bcstg.  Co.,  Northampton, 
Mass.;  KCKY  Gila  Bcstg.  Co.,  Coolidge,  Ariz.; 
KSIG,  KSIG  Bcstg.  Co.  Inc.,  Crowley,  La. 

WOPA-FM  Oak  Park,  HI.— Granted  mod.  of 
cp  to  decrease  ERP  to  3.6  kw,  ant.  height  to  260 
ft.,  change  type  trans,  and  type  ant.;  conditions. 

WIBG-FM  Philadelphia.,  Pa.— Granted  exten- 
sion of  authority  to  remain  silent  for  period 
ending  Aug.  3  pending  completion  of  cp  for 
increase  power  and  change  in  ant.-trans.  and 
studio  location. 

KJFJ  Webster  City,  Iowa— Granted  authority 
to  sign-on  at  6:30  a.m.  and  sign-off  at  6:30  p.m., 
during  months  of  Apr.  through  Sept.,  except  in 
case  of  emergency  or  special  events. 

WBKV  West  Bend,  Wis.— Granted  authority  to 
sign-off  at  6:00  p.m.  during  months  of  Apr. 
through  Aug. 

WTIM  TaylorviUe,  111.— Waived  Sec.  3.71  of 
rules  and  granted  authority  to  sign-off  at  6:00 
p.m.  CST,  during  summer  months  only  (period 
ending  Aug.). 

WTYN  Tryon,  N.  C— Granted  authority  to 
sign-off  at  6:00  p.m.,  Mar.  through  Aug.,  except 
for  special  events  when  station  may  operate  up 
to  licensed  sign-off  time. 

KEEN  Carrizo  Springs,  Tex.— Granted  author- 
ity to  sign-off  at  7:00  p.m.  for  period  ending 
July  22. 

Following  were  granted  extensions  of  comple- 
tion dates  as  shown:  KBEV  Portland,  Ore.,  to 
10-1;  KGY  Olympia,  Wash.,  to  10-16;  WEZN 
Elizabethtown,  Pa.,  to  6-1. 

Action  of  March  27 
WSB-TV  Atlanta,  Ga.— Granted  extension  of 
completion  dates  to  10-6  (main  trans,  and  ant. 
and  aux.  trans.). 

Actions  of  March  26 

KUEQ  Phoenix,  Ariz.— Granted  license  for  am 
station. 

KIFI  Idaho  Falls,  Idaho— Granted  license  cov- 
ering changes  in  ant.  system  (increase  height). 

WFNS  Burlington,  N.  C— Granted  license  cov- 
ering installation  of  new  trans. 

KBUN  Bemidji,  Minn. — Granted  license  cover- 
ing installation  of  new  trans,  as  aux.  trans,  at 
present  main  trans,  site,  with  remote  control 
operation  from  studio  location. 

KFH  Wichita,  Kans. — Granted  license  covering 
installation  of  new  trans. 

WICE  Providence,  R.  I.— Granted  license  cov- 
ering installation  of  new  trans,  as  aux.  trans,  at 
present  main  trans,  site  and  operate  trans,  by 
remote  control  from  studio  location. 

WBEC  Pittsfield,  Mass.— Granted  license  cov- 
ering installation  of  old  main  trans,  as  aux. 
trans,  at  present  main  trans,  site. 

WGIG  Brunswick,  Ga.— Granted  license  cov- 
ering increase  in  daytime  power,  installation  of 
new  trans,  and  specify  type  trans. 

KFH  Wichita,  Kans.— Granted  license  to  use 
old  main  trans,  as  an  aux.  trans,  at  present  main 
trans,  site,  and  mod.  of  license  to  "operate  aux. 
trans,  by  remote  control  while  using  non-direc- 
tional ant. 

WGTC  Greenville,  N.  C— Granted  authority  to 
sign-off  at  5:00  p.m.  daily  for  period  of  six 
months. 

WPGC-FM  Oakland,  Md.— Granted  extension 
of  authority  to  remain  silent  until  June  20 

WSAJ  Grove  City,  Pa.— Granted  authority  to 
remain  silent  beginning  Mar.  29  and  ending  Apr 


Broadcasting 


April  7,  1958    •    Page  99 


FOR  THE  RECORD  continued 


9  in  order  to  observe  Easter  college  recess. 

KLTF  Little  Falls,  Minn.— Granted  authoritj 
to  sign-ofi  at  7:00  p.m.  CST.  beginning  May  1 
and  ending  Aug.  31. 

KALV  Alva,  Okla.— Granted  authority  for  90 
days  to  sign-ofT  at  7:00  p.m.,  local  time,  due  to 
personnel  shortage. 

KAWL  York,  Nebr. — Granted  authority  to 
sign-off  at  6:00  p.m.  during  months  of  Mar. 
through  Sept.,  except  for  special  events. 

KMLW   Marlin,   Tex  Granted   authority  to 

sign-on  at  6:30  a.m.  and  sign-off  at  6:30  p.m. 
during  months  of  Apr.  through  Sept.,  except  for 
special  events  when  station  would  operate  with- 
in normal  daytime  hours. 

KBMO  Benson,  Minn. — Granted  authority  to 
sign-off  at  6:30  p.m.  during  summer  months 
(Apr.  through  Aug.). 

WFTG  London,  Ky.— Granted  authority  to 
sign-on  at  6:00  a.m.  and  sign-off  at  7:30  p.m., 
local  time,  Apr.  through  Aug.,  due  to  decline  in 
nighttime  revenue. 

WIZZ  Streator,  111.— Waived  Sec.  3.71  of  rules 
and  granted  authority  to  sign-off  at  6:00  p.m., 
local  time  (except  for  programs  of  special  public 
interest)  from  Apr.  through  Sept.  28.  or  in  event 
daylight  saving  time  is  extended  beyond  Sept. 
28,  then  through  extended  period,  but  not  be- 
yond Oct.  31. 

WRAM  Monmouth,  111. — Waived  Sec.  3.71  of 
rules  and  granted  authority  to  sign-off  at  6:00 
p.m.  throughout  summer  months  except  for  spe- 
cial events  (Apr.  through  Sept.).  . 

KSXB  Breckenridge,  Tex. — Granted  authority 
to  sign-off  during  summer  months,  Apr.  through 
Sept..  at  6.00  p.m. 

WEJL  Scranton,  Pa. — Granted  authority  to 
sign-off  daily  at  5:45  p.m.  EST.  during  those 
days  in  Apr.  when  daylight  saving  time  is  in 
effect  and  at  6:00  p.m.  EST,  during  months  of 
May  through  Sept. 

Actions  of  March  25 

WAYX  Waycross,  Ga. — Granted  involuntary 
assignment  of  license  to  Ethel  Woodard  Wil- 
liams, et  al.,  as  executors  of  last  will  and  testa- 
ment of  Jack  Williams,  deceased. 

KNGS  Hanford,  Calif. — Granted  involuntary 
transfer  of  control  from  Earl  J.  Fenston  to 
James  G.  Fenston,  executor  of  estate  of  Earl  J. 
Fenston,  deceased. 

KWEL  Midland,  Tex. — Granted  acquisition  of 
positive  control  by  Jerry  Covington  through 
purchase  of  stock  from  Ben  Harwit. 

WJHB,  WTLS  Talladega  and  Tallassee,  Ala.— 
Granted  acquisition  of  negative  control  by  Ned 
Butler,  et  al.,  through  purchase  of  stock  from 
W.  K.  Johnston  and  Joe  A.  Armbrester  Jr. 

KVEL  Vernal,  Utah — Granted  relinquishment 
of  positive  control  by  James  C.  Wallentine 
through  sale  of  stock  to  Lucile  M.  Johnson  and 
Hugh  W.  Colton. 

WWIN  Baltimore,  Md. — Granted  license  cover- 
ing change  in  ant. -trans,  location. 

KILE  Galveston,  Tex. — Granted  license  cover- 
ing installation  of  new  trans. 

WMAN  Mansfield,  Ohio — Granted  license  cov- 
ering change  ant. -trans,  location,  installation  of 
new  trans.,  make  changes  in  ant.  system  and 
ground  system;  and  license  covering  installa- 
tion of  old  main  trans,  as  alternate  main  trans, 
at  present  main  trans,  site. 

WBLA  Elizabethtown,  N.  C. — Granted  license 
covering  change  in  facilities  and  installation  of 
new  trans. 

WGGH  Marion,  111. — Granted  license  covering 
installation  of  old  main  trans,  at  present  loca- 
tion of  main  trans. 

KTRI  Sioux  City,  Iowa — Granted  license  cov- 
ering changes  in  daytime  directional  ant.  system 
(using  two  tower  array). 

WFBL,  WTAC  Syracuse,  N.  Y.,  and  Flint,  Mich. 
— Granted  mod.  of  licenses  to  change  name  to 
First  Bcstg.  Corp. 

KAPA  Raymond,  Wash. — Granted  cp  to  make 
changes  in  ant.  system  (decrease  height). 

KIJV  Huron,  S.  D. — Granted  cp  to  make 
changes  in  ant.  system  and  increase  height  by 
top  mounting  fm  ant. 


Following  were  granted  authority  to  operate 
trans,  by  remote  control:  WZOK-FM  Radio  Jax 
Inc.,  Jacksonville,  Fla.;  KRCT  Bay  Bcstg.  Co., 
Pasadena,  Tex.;  WTIP  Chemical  City  Bcstg.  Co., 
Charleston,  W.  Va. 

KLFY-TV  Lafayette,  La. — Granted  extension 
of  completion  date  to  Sept.  24. 

Actions  of  March  24 

KRGV,  KRGV-TV  Weslaco,  Tex.— Granted  ac- 
quisition of  positive  control  by  LBJ  Company 
through  purchase  of  stock  from  O.  L.  Taylor. 

WSAU  Wausau,  Wis. — Granted  cp  to  make 
changes  in  ant.  system  (decrease  height). 

KDFW  Cedar  Hill,  Tex. — Granted  cp  to  change 
type  trans,  and  decrease  ERP  to  25  kw,  ant. 
height  770  ft. 

KEDO  Ontario,  Calif. — Granted  cp  to  change 
ant. -trans,  location,  install  new  type  ant.  (com- 
posite), increase  ERP  to  1  kw  and  decrease  ant. 
height  to  minus  415  ft. 

WEZL  Richmond,  Va. — Granted  cp  to  install 
new  ant.  and  trans,  for  aux.  purposes  only. 

KINY-TV  Juneau,  Alaska — Granted  mod.  of 
cp  to  change  studio  location  and  specify  correct 
coordinates  (no  change  in  trans,  location). 

WHKP-FM  Hendersonville,  N.  C— Granted 
mod.  of  cp  to  change  type  trans.,  type  ant.,  in- 
crease ERP  to  9.5  kw,  ant.  height  2  ft.;  condi- 
tions. 

KOXR-FM  Oxnard,  Calif.— Granted  mod.  of  cp 
to  decrease  ERP  to  10.5  kw,  increase  ant.  height 
to  14  ft.,  change  trans. -studio  location  and  make 
changes  in  ant.  system. 

KACY  Port  Hueneme,  Calif. — Granted  mod.  of 
cp  to  change  type  trans,  and  studio  location. 

KZUM  Farmington,  N.  M. — Granted  mod.  of 
cp  to  change  ant. -trans,  location,  studio  loca- 
tion, make  changes  in  ant.  (increase  height), 
and  ground  system  and  change  type  trans. 

Following  were  granted  extensions  of  comple- 
tion dates  as  shown:  KZUM  Farmington,  N.  M., 
to  8-1;  KFJZ  Fort  Worth,  Tex.,  to  5-1;  WDVL 
Vineland,  N.  J.,  to  6-20;  WBAB  Babylon,  N.  Y., 
to  10-1. 

Action  of  March  21 
KSWS-TV  (aux.  trans.)  Roswell,  N.  M.— Grant- 
ed extension  of  completion  date  to  May  15. 

Actions  of  March  19 
Following  were  granted  authority  to  operate 
trans,  by  remote  control:  WLCR  Electronic  Main- 
tenance Inc.,  Torrington,  Conn.;  WBTA  Batavia 
Bcstg.  Corp.,  Batavia,  N.  Y.;  WZOK  Radio  Jax 
Inc.,  Jacksonville,  Fla.,  while  using  non-direc- 
tional ant.;  WCAM  City  of  Camden,  Camden, 
N.  J.,  main  and  alternate  main. 


and  aux.  ant.),  WMBR-FM  and  SCA,  Jackson- 
ville, Fla.;  WSB  (main  and  aux.),  WSB-FM  At- 
lanta, Ga.;  WFMY-TV  (main  trans,  and  ant., 
aux.  trans.)  Greensboro,  N.  C;  WYZE  Atlanta, 
Ga.;  WMSN  Raleigh,  N.  C;  WTRL  Bradenton, 
Fla.;  WGMS  Bethesda,  Md.,  and  WGMS-FM 
Washington,  D.  C. 


License  Renewals 


Following  stations  were  granted  renewal  of 
license:  WROD  Daytona  Beach,  Fla.;  WLAT 
Conway,  S.  C;  WDIX  Orangeburg,  S.  C;  WACL 
Waycross,  Ga.;  WAGF  Dothan,  Ala.;  WAMI  Opp, 
Ala.;  WCRI  Scottsboro,  Ala.;  WCRL  Oneonta, 
Ala.;  WD AK  Columbus,  Ga.;  WDEC  Americus, 
Ga.;  WDOL  Athens,  Ga.;  WFMH  Cullman,  Ala.; 
WGBA  Columbus,  Ga.;  WJAM  Marion,  Ala.; 
WJAZ  Albany,  Ga.;  WJDB  Thomasville,  Ala.; 
WJHB  Talladega,  Ala.;  WJHO  Opelika,  Ala.; 
WJIV  Savannah,  Ga.;  WJOI  Florence,  Ala.; 
WKLY  Hartwell,  Ga.;  WLAG  LaGrange,  Ga.; 
WMJM  Cordele,  Ga.;  WMLT  Dublin,  Ga.;  WMOG 
Brunswick,  Ga.;  WMVG  Milledgeville,  Ga.; 
WNEX  Macon,  Ga.;  WRDW  Augusta,  Ga.; 
WRGA  Rome,  Ga.;  WROM  Rome,  Ga.;  WROS 
Scottsboro,  Ala.;  WGAU-FM  Athens,  Ga. 
WFMH-FM  Cullman,  Ala.;  WUOA  Tuscaloosa, 
Ala.;  WFDR  Manchester,  Ga.;  WKAB  Mobile, 
Ala.;  WXAL  Demopolis,  Ala.;  WALA-TV  KIO-87, 
Mobile,  Ala.;  WCOV-TV  Montgomery,  Ala.; 
WCTV  (TV)  KIP-95,  96,  Thomasville,  Ga.; 
WMAZ-TV  Macon,  Ga.;  WMSL-TV  Decatur, 
Ala.;  WRDW-TV  Augusta,  Ga.;  WSAV-TV  Sa- 
vannah, Ga.;  W SB-TV  Atlanta,  Ga.;  WSFA-TV 
Montgomery,  Ala.;  WTOC-TV  Savannah,  Ga.; 
WMBR  and  aux.,  WMBR-TV  (main  trans.,  ant. 


ALLEN  KANDER 

AND  COMPANY 

NEGOTIATORS  FOR  THE  PURCHASE  AND  SALE 
OF  RADIO  AND  TELEVISION  STATIONS 
EVALUATIONS 
FINANCIAL  ADVISERS 


WASHINGTON 
1625  Eye  Street,  N.W. 
NAtional  8-1990 

NEW  YORK 

60  East  42nd  Street 
MUrray  Hill  7-4242 

CHICAGO 

35  East  Wacker  Drive 
RAndolph  6-6760 

DENVER 

1 700  Broadway 
AComa  2-3623 


UPCOMING 


Page  100 


April  7,  1958 


April 

April  10-12:  10th  Southwestern  Institute  of  Radio 
Engineers,  conference  &  electronic  show,  St. 
Anthony  Hotel  and  Municipal  Auditorium,  San 

Antonio. 

April  10-12:  Alabama  Broadcasters  Assn.,  Mobile. 

April    11:    Conference    on    Enlightened  Public 

Opinion,  Boston  U. 
April  11:  Pennsylvania  AP  Broadcasters  Assn., 

John  Bartram  Hotel,  Philadelphia. 

April  11:  Ohio  Broadcasters  Assn.,  Hotel  Carter, 

Cleveland. 

April  14-17:  25th  National  Premium  Buyers  Ex- 
position, Navy  Pier,  Chicago. 

April  16:  UP  Broadcasters  of  New  Hampshire, 

Concord. 

April  18-19:  Advertising  Federation  of  America, 
ninth  district  convention,  Kansas  City,  Mo. 

April  18-19:  New  Mexico  Broadcasters  Assn.,  El 
Rancho  Hotel,  Gallup. 

April  18-19:  Spring  Technical  Conference  on 
Tv  and  Transistors,  Engineering  Society  of 
Cincinnati  Building,  1349  E.  McMillan  St.,  Cin- 
cinnati. 

April  19-20:  Oklahoma  AP  Broadcasters,  Western 

Hills  Lodge,  Wagoner. 
April  20-22:  Atlantic  Assn.  of  Broadcasters,  Fort 

Cumberland  Hotel,  Amherst,  N.  S. 
April  21-25:  Society  of  Motion  Picture  &  Tv 

Engineers,  Ambassador  Hotel,  Los  Angeles. 
April    22:    CBC   Board    of    Governors,  Railway 

Committee-room,  House  of  Commons,  Ottawa. 

April  22-24:  Electronic  Components  Conference, 

Ambassador  Hotel,  Los  Angeles. 
April  23-25:  Western  States  Advertising  Agencies 

Assn.,  Oasis  Hotel,  Palm  Springs,  Calif. 
April  24-26:  AAAA,  annual  meeting,  Greenbrier, 

White  Sulphur  Springs,  W.  Va. 
April  24-26:  Advertising  Federation  of  America, 

fourth    district    convention,    Floridan  Hotel, 

Tampa,  Fla. 

April  24-27:  American  Women  in  Radio  &  Tv, 
national    convention,    Fairmont    Hotel,  San 

Francisco. 

April  25:  Assn.  Maximum  Service  Telecasters. 
board  of  directors  meeting,  Biltmore  Hotel, 
Los  Angeles. 

April  25-26:  Mutual  Advertising  Agency  Net- 
work, Bismarck  Hotel,  Chicago. 

April  26:  UP  Broadcasters  Assn.  of  Connecticut, 
Hotel  Burritt,  New  Britain. 

April  26:  Assn.  Maximum  Service  Telecasters. 
annual  membership  meeting,  Biltmore  Hotel. 
Los  Angeles. 

April  27-May  1:  NAB  36th  annual  convention, 
Statler  and  Biltmore  Hotels,  Los  Angeles. 

April  28-May  1:  NAB  Broadcast  Engineering 
Conference,  Statler  Hotel,  Los  Angeles. 

May 

May  1-3:  Advertising  Federation  of  America, 
fifth  district  convention,  Mansfield,  Ohio. 

May  2:  Missouri  Broadcasters  Assn.,  U.  of  Mis- 
souri, Columbia. 

May  4-10:  Canadian  Radio  Week,  sponsored  by 
Broadcast  Advertising  Bureau  of  Canadian 
Assn.  of  Radio  and  Tv  Broadcasters. 

May  5-7:  Annual  meeting,  Assn.  of  Canadian 
Advertisers,  Royal  York  Hotel,  Toronto. 

May  5-7:  Assn.  of  Canadian  Advertisers,  Royal 
York  Hotel,  Toronto,  Ont. 

May  9:  Radio  Tv  Guild,  industry  conferences  and 
banquet,    San   Francisco    State    College,  San 

"Francisco. 

May  10:  California  AP  Tv-Radio  Assn.,  annual 
meeting,  El  Mirador  Hotel,  Sacramento. 

May  10:  UP  Broadcasters  of  Illinois,  Allerton 
State  Park,  Monticello. 

May  10:  UP  Broadcasters  of  Michigan,  Hotel  Olds, 
Lansing. 

May  11-14:  Canadian  Assn.  of  Radio  &  TV 
Broadcasters,  Queen  Elizabeth  Hotel,  Montreal, 
Que. 

May  15-16:  North  Carolina  Broadcasters  Assn., 
Southern  Pines. 

May  15-16:  Nebraska  Broadcasters  Assn.,  Scotts- 
bluff. 

May  17:  UP  Broadcasters  of  Indiana,  Sheraton- 
Lincoln  Hotel.  Indianapolis. 

May  19-21:  National  Retail  Merchants  Assn., 
sales  promotion  division,  national  convention, 
Palmer  House,  Chicago. 

May  21-23:  Pennsylvania  Broadcasters  Assn., 
Galen  Hall,  Wernersville. 

Broadcasting 


BROADCASTING  TELESTATUS 


A  QUARTERLY  SITUATION  REPORT  ON  PRESENT  AND  PLANNED  TV  STATIONS 


Published  in  first  issue  of  each  quarter 


April  1958 

Total  U.  S.  Stations  on  Air:  541 

(Commercial:  510;  Educational  31) 
(Includes  Alaska,  Guam,  Hawaii,  Puerto  Rico) 

Total  Cities  with  On-Air  Stations:  336 
Total  Tv  Households:  39,800,000 

(ARF — Census  data  as  of  April  1957) 


HOW  TO  READ  THIS  LISTING 

Each  station  or  grantee  is  listed  in  the 
city  where  licensed. 

Triangle  (►):  station  on  air  with  reg- 
ular programming.  Date  of  grant  is 
shown  for  permittees,  followed  by 
planned  starting  date  when  known. 

Channel  number  is  in  parentheses,  fol- 
lowed by  national  network  affiliations 
and  sales  representatives,  and  station's 
highest  one-time  hourly  rate. 

Asterisk  (*):  non-commercial  outlet. 

Dagger  (t):  not  interconnected. 

Data  on  station  color  equipment:  N, 
equipped  for  network  color;  LS,  local 
color  slides;  LF,  local  color  film;  LL, 
local  live  color. 


ALABAMA 

AND  ALUS  I  Af — 

►  WAIQ  (*2) 
BIRMINGHAM— 

►  WABT  (13)  NBC,  ABC;  Harrington,  Righter  & 

Parsons;  N,  LF,  LS;  $800 

►  WBIQ  (*10) 

►  WBRC-TV  (6)  CBS;  Katz;  N;  $850 
WBMG  (42)  11/29/56-Unknown 

DECATUR— 

►  WMSL-TV  (23)  NBC,  CBS,  ABC;  Masla;  $150 
DOTHAN— 

►  WTVY  (9)  CBS,  ABC;  Young;  N;  $150 
FLORENCE— 

►  WOWL-TV  (15)  CBS,  NBC;  Forjoe;  $200 
MOBILE — - 

►  WALA-TV  (10)  NBC,  ABC;  H-R;  N;  $500 

►  WKEG-TV  (5)  CBS;  Avery-Knodel;  N;  $450 

MONTGOMERY— 

►  WCOV-TV  (20)  CBS,  ABC;  Young,  N;  $200 

►  WSFA-TV  (12)  NBC,  ABC;  Katz;  N;  $450 

MUNFORDt— 

►  WTIQ  (*7) 

SELMAf— 

Wi,LA  (8)  2/52/54-Unknown 

ARIZONA 

MESA  (PHOENIX)— 

►  KVAR  (12)  NBC;  Avery-Knodel;  N;  $500 
PHOENIX— 

►  KOOL-TV  (10)  CBS;  Hollingbery;  N;  $550 

►  KPHO-TV  (5)  Katz;  $450 

►  KTVK  (3)  ABC;  Weed;  N,  LF,  LS;  $400 

TUCSON— 

►  KGUN-TV  (9)  ABC;  Headley-Reed;  N,  LF,  LS; 

$300 

►  KOLD-TV  (13)  CBS;  Hollingbery;  N;  $300 

►  KVOA-TV  (4)  NBC;  Branham;  N;  $300 

YUMA— 

►  KEVA  (11)  NBC,  CBS,  ABC;  Hollingbery;  N; 

$200 

K)ai  (13)  1/25/56-Unknown 
ARKANSAS 

EL  DORADO— 

►KRBB  (10)  NBC,  ABC;  O'Connell;  $200 
FORT  SMITH— 

►  KFSA-TV  (22)  NBC,  ABC;  Venard;  N;  $200 

►  KNAC-TV  (5)  CBS;  H-R;  $250 

LITTLE  ROCK— 

►  KARK-TV  (4)  NBC;  Petry;  N;  $500 

►  KTHV  (11)  CBS;  Branham;  N;  $450 

►  KATV  (7)  (See  Pine  Bluff) 

PINE  BLUFF— 

►  KATV  (7)  ABC;  Avery-Knodel;  N;  $450 
TEXARKANA  

►  KCMC-TV  (6)  (See  Texarkana,  Tex.) 
Broadcasting 


CALIFORNIA 

BAKERSFIELD— 

^Si^-XY  (29)  CBS-  ABC;  Weed;  $350 

►  KERO-TV  (10)  NBC,  ABC;  Perry;  N;  $500 

BERKELEY  (SAN  FRANCISCO)— 

►  KQED  (*9) 

CHICO— 

*"K?„SL-'rv  <12>  CBS-  ABC;  Avery-Knodel;  N; 
$250 

EUREKA— 

^K™M$*250  (3)  CBS'  ABC'  NBC:  Blair  TV  Assoc.; 

►  KVIQ-TV  (6)  Hollingbery;  $200 
FRESNO— 

►  KFRE-TV  (12)  CBS;  Blair  Tv;  N,  LF,  LS;  $650 

►  KJEO  (47)  ABC;  Branham;  N,  LL;  $600 

►  KMJ-TV  (24)  NBC;  Katz;  N;  LF,  LS;  $600 
KBID-TV  (53)  See  footnote 

LOS  ANGELES— 

►  KABC-TV  (7)  ABC;  Katz;  $2,300 

►  KCOP  (13)  Petry;  $1,500 

►  KHJ-TV  (9)  H-R;  $1,750 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  N,  LS,  LF,  LL; 

$3,500 

►  KRCA  (4)  NBC;  NBC  Spot  Sis.;  N,  LL,  LS, 

LF;  $3,600 

►  KTLA  (5)  Peters,  Griffin,  Woodward;  LL,  LS, 

LF;  $1,500 

►  KTTV  (11)  Blair  Tv;  $2,000 
KBIC-TV  (22)  2/10/52-Unknown 

MODESTOf— 

KTRB-TV  (14)  2/17/54-Unknown 
OAKLAND  (See  San  Francisco) 
REDDING— 

►  KVIP-TV    (7)    NBC,   ABC;    Hollingbery;  N; 

$250 

SACRAMENTO— 

>•  KBET-TV  (10)  CBS;  H-R;  N,  LF,  LS;  $850 

►  KCRA-TV   (3)  NBC;  Petry;  N,  LF,  LS;  $900 
KGMS-TV  (46)  3/2/56-Unknown 

SALINAS  (MONTEREY) — 

►  KSBW-TV  (8)  CBS,  ABC,  NBC;  H-R;  N;  $425 
SAN  DIEGO— 

►  KFMB-TV  (8)  CBS:  Petry;  N;  $900 

►  KFSD-TV  (10)  NBC;  Katz;  N,  LF,  LS;  $850 
SAN  FRANCISCO-OAKLAND— 

►  KGO-TV   (7)   ABC;  Blair  Tv;  $1,700 

►  KPLX  (5)  CBS;  Katz;  N,  LF,  LS;  $1,700 

►  KRON-TV  (4)  NBC;  Peters,  Griffin,  Woodward: 

N,  LL,  LF,  LS;  $1,700 

►  KSAN-TV  (32)  Stars  National:  $115 

►  KTVU  (2)  H-R;  N;  $1,000 

KB  AY-TV  (20)  3/11/53-Unknown 
KPRT  (26)  12/20/56-Unknown 
Golden  State  Telecasting  Co.  (38)  2/13/58-Un- 
known 

SAN  JOSE— 

►  KNTV  (11)  ABC,  CBS,  NBC;  Weed;  $250 
SAN  LUIS  OBISPO— 

►  KSBY-TV  (6)  CBS,  ABC,  NBC;  H-R;  $220 
SANTA  BARBARA— 

►  KEYT    (3)    NBC,   ABC,   CBS;  Headley-Reed; 

$450 

STOCKTON— 

►  KOVR  (13)  ABC;  Hollingbery;  $800 
TULARE— 

KVVG  (27)  See  footnote 

COLORADO 
COLORADO  SPRINGS— 

►  KKTV  (11)  CBS,  ABC;  Boiling;  N;  $250 

►  KRDO-TV  (13)  NBC;  Pearson;  $175 

DENVER— 

►  KBTV   (9)   ABC;   Peters,  Griffin,  Woodward; 

N;  $750 

►  KLZ-TV  (7)  CBS:  Katz:  N;  $750 

►  KOA-TV  (4)  NBC;  NBC  Spot  Sis.;  N;  $750 

►  KRMA-TV  (*6) 

►  KTVR  (2)  Blair  Tv  Assoc.;  $500 
GRAND  JUNCTIONf— 

►  KREX-TV  (5)  CBS,  NBC,  ABC;  Holman;  $150 
MONTROSE— 

►  KFXJ-TV  (10)  (Satellite  of  KREX-TV  Grand 

Junction) 

PUEBLO— 

►  KCSJ-TV  (5)  NBC;  Pearson;  $225 

CONNECTICUT 

BRIDGEPORT— 

►  WICC-TV  (43)  ABC;  Young;  $200 
WCTB  (*71)  1/29/53-Unknown 

HARTFORD— 

►  WHCT  (18)  CBS;  CBS  Spot  Sis.;  N;  $700 

►  WTIC-TV  (3)  Harrington,  Righter  &  Parsons- 

$1,000 

WEDH  (*24)  1/29/53-Unknown 


NEW  BRITAIN— 

►  WNBC  (30)  NBC;  NBC  Spot  Sales;  N;  $600 
NEW  HAVEN— 

►  WNHC-TV  (8)  ABC;  Katz;  N,  LF.  LS;  $1,200 
WELI-TV  (59)  6/24/53-Unknown;  H-R 

NEW  LONDON)' — 

WNLC-TV  (26)  12/31/52-Unknown 
NORWICHf— 

WCTN  (*63)  1/29/53-Unknown 
STAMFORDf — 

WSTF  (27)  5/27/53-Unknown 
WATERBURY— 

►  WATR-TV   (53)   ABC;   McGavren-Quinn;  $200 

DELAWARE 

WILMINGTON— 

►  WVUE  (12)  Katz;  $1,600 

DISTRICT  OF  COLUMBIA 
WASHINGTON— 

►  WMAL-TV  (7)  ABC;  H-R;  $1,750 

►  WRC-TV  (4)  NBC;  NBC  Spot  Sis.;  N;  $1,250 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  N,  LF,  LS; 

$1,800 

►  WTTG  (5)  Weed;  LS;  $1,000 
WOOK-TV  (14)  2/24/54-Unknown 

FLORIDA 

DAYTONA  BEACH— 

►  WESH-TV  (2)  NBC;  Avery-Knodel;  N;  $400 
FORT  LAUDERDALE— 

►  WITV  (17)  ABC;  Forjoe;  $500 
FORT  MYERSf— 

►  WINK-TV  (11)  CBS,  ABC;  Walker-Rawalt;  $180 
FORT  PIERCEf — 

WTVI  (19)  4/19/55-Unknown 
JACKSONVILLE— 

►  WFGA-TV  (12)  NBC;  Peters,  Griffin,  Wood- 

ward; N,  LL,  LF,  LS:  $600 

►  WMBR-TV    (4)    CBS,   ABC;    CBS    Spot  Sis.; 

N:  $850 
WJCT  (*7)  2/28/57-May 
WJHP1TV  (36)  See  footnote 
MIAMI— 

►  WCKT  (7)  NBC;  NBC  Spot  Sis.;  N,  LF,  LS; 

$950 

►  WITV  (17)  See  Fort  Lauderdale 

►  WPST-TV  (10)  ABC;  Petry;  N;  $825 
»-  WTHS-TV  («2) 

►  WTVJ  (4)   CBS;   Peters,  Griffin,  Woodward; 

N,  LL,  LF,  LS;  $1,100 
WGBS-TV  (23)  See  footnote 
WMFL  (33)  12/9/53-Unknown 

ORLANDO— 

►  WDBO-TV  (6)  CBS,  ABC;  Blair  Tv  Assoc.;  N; 

$450 

►  WLOF-TV  (9)  ABC;  Young;  $400 
Wi!.AJ-i-XV  Uti)  »/ai/5i)-uni>jiowii 

PANAMA  CITY— 

►  WJDM  (7)  ABC,  CBS,  NBC;  Hollingbery;  $175 
PENSACOLA— 

►  WEAR-TV    (3)    ABC,   CBS;    Hollingbery;  N; 

$350 

WPFA-TV  (15)  See  footnote 
ST.  PETERSBURG— 

►  WSUN-TV  (38)  ABC;  Venard;  $400 
TALLAHASSEE— 

►  WCTV  (6)  See  Thomasville,  Ga. 
TAMPA— 

►  WFLA-TV  (8)  NBC;  Blair  Tv;  N,  LF,  LS;  $850 

►  WTVT  (13)  CBS;  Katz;  N,  LF,  LS;  $850 

WEDU  (*3)  9/19/57-April 

WEST  PALM  BEACH— 

►  WEAT-TV  (12)  ABC;  Venard;  $300 

►  WPTV  (5)  NBC,  CBS;  Blair  Tv  Assoc.;  N;  $275 

GEORGIA 

ALBANY— 

►  WALB-TV  (10)  NBC,  ABC;  Venard;  N;  $250 

ATHENSf— 

WGTV  (*8)  9/5/56-Unknown 

ATLANTA— 

►  WAGA-TV  (5)  CBS;  Katz;  N,  LF,  LS;  $1,000 

►  WETV  (*30) 

►  WLWA  (11)  ABC;  Crosley  Sis.;  N;  $900 

►  WSB-TV  (2)  NBC;  Petry;  N,  LF,  LS;  $1,000 
WATL-TV  (36)  See  footnote 

AUGUSTA— 

►  WJBF  (6)  NBC,  ABC;  Hollingbery;  N;  $350 

►  WRDW-TV  (12)  CBS;  Branham;  $350 

COLUMBUS— 

►  WRBL-TV    (4)    CBS,   ABC;    Hollingbery;  N; 

$400 

►  WTVM  (28)  NBC,  ABC;  Headley-Reed;  N;  $300 

MACON—  „ 

►  WMAZ-TV    (13)    CBS,    ABC,    NBC;  Avery- 

Knodel;  N;  $400 
SAVANNAH—  m 

►  WSAV-TV  (3)  NBC,  ABC;  Blair  Tv  Assoc.; 

N;  $300 

April  7,  1958   •   Page  101 


TELESTATUS 


►  WTO  C -TV    (11)    CBS.    ABC;  Avery-Knodel; 

N;  $300 
THOMAS  VI  LIE — 

►  WCTV  (6)  NBC,  CBS,  ABC;  Blair  Tv  Assoc.; 

N;  $400 

BOISEf-  IDAHO 

►  KBOI-TV    (2)    CBS;    Peters.    Griffin,  Wood- 

ward: $250 

►  KIDO-TV  (7)  ABC,  NBC;  Blair  Tv  Assoc.;  N; 

$250 

IDAHO  FALLS— 

►  KID-TV    (3)    CBS,    ABC,    NBC;  Gill-Perna; 

$225 
LEWISTONt— 

►  KLEW-TV  (3)  (Satellite  of  KIMA-TV  Yakima. 

Wash.) 
NAMPA— 

Radio  Boise  Inc.  (6)  3/27/58-Unknown 
TWIN  FAUSf— 

►  KLDC-TV   (11)   CBS.   ABC.   NBC;  Gill-Perna: 

$175 

KHTV  (13)  11/9/55-Unknown 
HXINOIS 

BLOOMINGTON— 

►  WBLN  (15)  Burn-Smith;  $120 
CHAMPAIGN— 

►  WCIA  (3)  CBS,  NBC;  Hollingbery;  N;  $900 
WCHU  (33)  9/19/57-Unknown 

CHICAGO — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  N;  $4,500 

►  WBKB  (7)  ABC;  Blair  Tv;  $2,400 

►  WGN-TV  (9)  Petry;  LL.  LF,  LS;  $1,800 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  N,  LL.  LS, 

LF;  $4,000 

►  WTTW  <*m 

W HFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 
WOPT  (44)  2/10/54-Unknown 
DANVILLE— 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  $150 
DECATUR— 

►  WTVP  (17)  ABC;  Gill-Perna;  $350 

EVANSTONf— 

WTLE  (32)  8/12/53-Unknown 

HARRISBURGf —  ■ 

►  WSEL-TV  (3)  NBC,  ABC;  Walker-Rawalt;  $150 

(operating  temporarily  on  ch.  3) 
LA  SALLE — 

►  WEEQ-TV  (35)  (satellite  of  WEEK-TV  Peoria) 
PEORIA 

►  WEEK-TV  (43)  NBC;  Headley-Reed:  N;  $600 

►  WMBD-TV  (31)   CBS;  Peters,  Griffin,  Wood- 

ward; N;  $500 

►  WTVH  (19)  ABC;  Petry;  N;  $550 
WIRL-TV  (8  )  6/27/56  (Construction  prohibited 

until  completion  of  deintermlxture  rulemak- 
ing.) 

QUINCY  (HANNIBAL,  MO.)— 

►  KHOA-TV  (71  See  Hannibal.  Mo 

►  WGEM-TV  (10)  NBC,  ABC:  Young;  N;  $400 
ROCKFORD —  tt, 

►  WREX-TV  (13)  CBS,  ABC;  H-R;  N,  LF,  LS; 

$450 

►  WTVO  (39)  NBC;  Headley-Reed:  N;  $350 
ROCK  ISLAND  (DAVENPORT,  MOLINE) — 

►  WHBF-TV    (4)    CBS,    ABC;  Avery-Knodel; 

N;  $900 
SPRINGFIELD— 

►  WICS  (20)  NBC,  ABC;  Young;  N;  $250 
WMAY-TV  (2)  6/27/56  (Ordered  to  show  cause 

why  station  should  not  operate  on  ch.  36). 

URBANAf — 

►  WILL-TV  (*12) 

INDIANA 

ANDERSON+— 

►  WCBC-TV  (61)  $150 
BLOOMINGTON — 

►  WTTV  (4)  Meeker;  $1,000 
ELKHART  (SOUTH  BEND)— 

►  WSJV  (28)  ABC;  H-R;  $300 
EVANSVILLE — 

►  WEHT  '50)  See  Henderson,  Ky. 

►  WFIE-TV  (14)  NBC;  Raymer;  N;  $350 

►  WTVW  (7)  ABC;  Hollingbery;  N.  LF,  LS;  $350 
FORT  WAYNE — 

►  WANE-TV  (15)  CBS:  Petry;  N;  $500 

►  WKJG-TV  (33)  NBC;  H-R;  N;  $500 
HATFIELD— 

WVSJ-TV  (9)  Initial  Decision-2/18/57 
INDIANAPOLIS — 

►  WFBM-TV  (6)   NBC;  Katz;  N,  LL,  LF,  LS; 

$1  300 

►  WISH-TV  (8)  CBS;  Boiling;  N,  LF,  LS;  $1,400 

►  WLWI  (13)  ABC;  Crosley  Sis.;  N,  LF,  LS;  $1,100 

►  WTTV  (4)  See  Bloomington 
LAFAYETTE— 

►  WFAM-TV  (59)  CBS,  NBC;  Rambeau,  Vance, 

Hopple;  N;  $200 
MUNCIE— 

►  WLBC-TV  (49)  NBC,  ABC,  CBS;  Holman;  N; 

$225 
PRINCETONf — 

WR AY-TV  (52)  See  footnote 
ROANOKE — 

►  WPTA  (21)  ABC:  Meeker;  $400 
SOUTH  BEND  (ELKHART) — 

►  WNTJU-TV  (lfi)  NBC;  Petry;  N;  $500 
►  WSBT-TV  (22)  CBS;  Raymer;  N;  $500 


TERRE  HAUTE— 

►  WTHI-TV  (10)  CBS,  ABC,  NBC;  Boiling;  N; 

$600 

IOWA 

AMES— 

►  WOI-TV  (5)  ABC;  Weed;  N;  $050 
CEDAR  RAPIDS— 

►  KCRG-TV  (9)  ABC;  Weed;  $425 

►  WMT-TV  (2)  CBS;  Katz;  N;  $625 

DAVENPORT  (MOLINE,  ROCK  ISLAND)— 

►  WOC-TV  (6)  NBC;  Peters,  Griffin,  Woodward; 

N;  $900 
DES  MOINES— 

►  KRNT-TV  (8)  CBS;  Katz;  N;  $700 

►  WHO-TV  (13)  NBC;  Peters,  Griffin,  Woodward; 

N,  LF,  LS;  $750 
KDPS-TV  (*11)  12/12/56-August 
KGTV  (17)  See  footnote 

FORT  DODGE— 

►  KQTV  (21)  NBC,  ABC,  CBS;  Pearson;  $150 
MASON  CITY— 

►  KGLO-TV  (3)  CBS;  Weed;  N;  $400 
OTTUMWA— 

►  KTVO  (3)  See  Kirksville,  Mo. 
SIOUX  CITY— 

►  KTTV  (4)  NBC,  ABC;  Hollingbery;  N;  $350 

►  KVTV  (9)  CBS,  ABC;  Katz;  N;  $425 

WATERLOO— 

►  KWWL-TV  (7)  NBC;  Avery-Knodel;  N;  $625 

KANSAS 

ENSIGN— 

►  KTVC  (6)  ABC,  CBS:  Katz;  $100  (satellite  of 

KAKE-TV  Wichita) 

GARDEN  CITY— 

KGLD     (11)    6/14/57-Unknown     (satellite  of 
KCKT  Great  Bend) 

GOODLANDt— 

KWGB-TV  (10)  5/11/55-Unknown 

GREAT  BEND— 

►  KCKT  (2)  NBC,  ABC;  Boiling;  N;  $300 
HAYS— 

KAYS-TV  (7)  5/29/57-June;  ABC;  Katz;  $150 
HUTCHINSON  (WICHITA)— 

►  KAKE-TV  (10)  See  Wichita 

►  KARD-TV  (3)  See  Wichita 

►  KTVH  (12)  CBS;  H-R;  N;  $575 
MANHATTANf— 

KSAC-TV  (»8)  7/24/53-Unknown 
PITTSBURG — 

►  KOAM-TV  (7)  NBC,  ABC;  Katz;  N;  $360 
TCFKA — 

►  WIBW-TV  (13)  CBS,  ABC;  Avery-Knodel;  N; 

$550 

WICHITA  (HUTCHINSON)— 

►  KAKE-TV  (10)  ABC;  Katz;  N;  $675 

►  KARD-TV  (3)  NBC;  Petry;  N,  LL,  LF,  LS; 

$600 

►  KTVH  (12)  See  Hutchinson 

KENTUCKY 

ASHLANDt — 

WALN-TV  (59)  8/14/52-Unknown;  Petry 
HENDERSON  (EVANSVILLE,  IND.)— 

►  WEHT  (50)  CBS;  Young;  N;  $400 
LEXINGTON— 

►  WKXP-TV  (27)  Pearson;  $251.30 

►  WLEX-TV  (18)  NBC,  ABC,  CBS;  Boiling;  N; 

$284.05 
LOUISVILLE— 

►  WAVE-TV  (3)  NBC,  ABC;  NBC  Spot  Sis.;  N; 

$1,025 

►  WHAS-TV   (11)    CBS;   Harrington,   Righter  & 

Parsons;  N:  $1,000 

WFPK-TV  (»15)  1/3/58- September 

WOXL-TV   (41)   1/15/53-Unknown;  Forjoe 

WEZI  (21)  See  footnote 
NEWPORTf — 

WNOP-TV  (74)  12/24/53-Unknown 
OWENSBORO— 

WKYT  (14)  3/14/56-Unknown 
PADUCAH — 

►  WPSD-TV  (6)  NBC,  ABC;  Pearson;  N;  $400 

LOUISIANA 

ALEXANDRIA— 

►  KALB-TV  (5)  NBC,  ABC,  CBS;  Weed;  $250 
BATON  ROUGE— 

►  WAFB-TV  (28)  CBS:  Blair  Tv  Assoc.;  $250 

►  WBRZ  (2)  NBC,  ABC;  Hollingbery;  N;  $475 
WCNS  (40)  7/19/56-Unknown 

Port  City  Tv  Co.  (18)  Initial  Decision  10/31/57 
LAFAYETTE— 

►  KLFY-TV  (10)  CBS;  Young;  N;  $250 


NEW  TV  STATIONS 

THE  following  tv  stations  started  regular 
programming  within  the  past  three  months: 

KMOT  (10)  Minot,  N.  D.;  WIPR-TV  (*6) 
San  Juan,  P.  R.;  KUED  (*7)  Salt  Lake 
City;  WLOF-TV  (9)  Orlando,  Fla;  KTRX 
(25)  Kennewick,  Wash.;  WRIK-TV  (7) 
Ponce,  P.  R.;  KIRO-TV  (7)  Seattle; 
KDUH-TV  (4)  Hay  Springs.  Neb.;  KRSD- 
TV  (7)  Rapid  City,  S.  D.:  WETV  (*30) 
Atlanta;  WSUR-TV  (9)  Ponce.  P.  R.; 
KTVU  (2)  San  Francisco;  WBPZ-TV  (32) 
Lock  Haven,  Pa.;  KGHL-TV  (8)  Billings, 
Mont.;  WCBC-TV  (61)  Anderson,  Ind.; 
KVIQ-TV  (6)  Eureka,  Calif. 


Page  102 


April  7,  1958 


LAKE  CHARLES— 

►  KPLC-TV  yl)  NBC,  ABC;  Weed;  $250 

►  KTAG  (25)  CBS;  Raymer;  $150 
MONROE— 

►  KNOE-TV  (8)  CBS,  ABC,  NBC;  H-R;  N;  $400 

►  KLSE  (*13) 
NEW  ORLEANS— 

►  WDSU-TV  (6)  NBC;  Blair  Tv;  N.  LL,  LF,  LS; 

$1,100 

►  W.TMR-TV  (20)  CBS,  ABC;  Weed;  N;  $600 

►  WWL-TV  (4)  CBS;  Katz;  N,  LF,  LS;  $1,000 

►  WYES-TV  (*8) 

WCKG  (26)  4/2/53-Unknown;  Gill-Perna 
WWEZ-TV  (32)  9/26/56-Unknown 
SHREVEPORT— 

►  KSLA-TV  (12)  CBS,  ABC;  Raymer;  N,  LF,  LS; 

$500 

►  KTBS-TV  (3)  NBC,  ABC;  Petry;  N;  $550 

MAINE 

AUGUSTA— 

WPTT  (10)  11/14/56-Unknown 
BANGOR— 

►  WABI-TV    (5)    NBC,   ABC;    Hollingbery;  N; 

$375 

►  WTWO  (2)  CBS;  Venard;  N;  $300 
POLAND  SPRING— 

►  WMTW  (8)  CBS,  ABC;  Harrington,  Righter  & 

Parsons;  $400 
PORTLAND— 

►  WCSH-TV  (6)  NBC.  ABC;  Weed;  N;  $500 

►  WGAN-TV  (13)  CBS;  Avery-Knodel;  N;  $500 

PRESQUE  ISLE— 

►  WAGM-TV  (8)  NBC,  ABC,  CBS;  Hollingbery; 

N;  $225 

MARYLAND 

BALTIMORE— 

►  WBAL-TV  (11)  NBC;  Petry;  N,  LL,  LS,  LF; 

SI. 500 

►  WJZ-TV  (13)  ABC;  Blair  Tv;  $1,400 

►  WMAR-TV  (2)  CBS:  Katz;  N,  LF,  LS;  $1,500 
WITH-TV  (72)  12/18/52-Unknown;  Forjoe 
WTLF  (18)  12/9/53-Unknown 

SALISBURY— 

►  WBOC-TV  (16)  ABC,  CBS;  Headley-Reed;  N; 

$200 

MASSACHUSETTS 
ADAMS  (PITTSFIELD) — 

►  WCDC    (19)    (Satellite   of  WTEN  Vail  Mills, 

N.  Y.) 
BOSTON— 

►  WBZ-TV  (4)  NBC;  Peters,  Griffin,  Woodward; 

N,  LS.  LF;  $2,400 

►  WGBH-TV  (*2) 

►  WHDH-TV  (5)  ABC,  CBS,  NBC;  Blair  Tv;  N, 

LL,  LF,  LS:  $2,500 

►  WMUR-TV  (9)  See  Manchester,  N.  H. 

►  WNAC-TV  (7)  CBS,  ABC;  H-R;  N;  $3,000 
WXEL  (38)  10/12/55-Unknown 

WJDW  (44  )  3/12/53-Unknown 

BROCKTONf — 

WHEF-TV  (62)  7/30/53-Unknown 

CAMBRIDGE  (BOSTON)— 

WTAO-TV  (56)  See  footnote 
GREENFIELD— KEENE,  N.  H— BRATTLEBORO,  VT. 

►  WRLP   (32)   (Satellite  of  WWLP  Springfield) 

SPRINGFIELD— 

►  WHYN-TV  (40)  CBS;  Branham;  N;  $600 

►  WWLP  (22)  NBC,  ABC;  Hollingbery;  N,  LS; 

$700 
WORCESTER— 

WWOR-TV  (14)  See  footnote 

MICHIGAN 

ANN  ARBOR— 

WPAG-TV  (20)  See  footnote 
WTJOM-TV  (*26)  11/4/53-Unknown 
BAY  CITY  (MIDLAND,  SAGINAW,  FLINT)— 

►  WNEM-TV  (5)  NBC,  ABC;  Petry;  N,  LF,  LS; 

$800 
CADILLAC— 

►  WWTV  (13)  CBS,  ABC;  Hollingbery;  $350 
CHEBOYGAN— 

WTCM-TV  (4)  Initial  Decision-6/21/57 

DETROIT— 

►  WJBK-TV   (2)   CBS;   Katz;   N,  LL,  LF,  LS; 

$2,600 
WTVS  f*56) 

►  WWJ-TV  (4)  NBC:  Peters,  Griffin,  Woodward; 

N.  LF.  LS:  $2,400 

►  WXYZ-TV  (7)  ABC;  Blair  Tv;  $2,200 

►  CKLW-TV  (9)  (See  Windsor,  Ont.) 
WBID-TV  (50)  11/19/53-Unknown 

EAST  LANSINGf— 

►  WKAR-TV  (*60) 

FLINTf — 

WJRT  (12)  5/12/54-Unknown 

GRAND  RAPIDS— 

►  WOOD-TV  (8)  NBC,  ABC;  Katz;  N;  $1,175 
WMCM  (23)  9/2/54-Unknown 

IRONWOOD— 

WJMS-TV  (12)  11/30/55-Unknown 
KALAMAZOO— 

►  WK70-TV    (31    CBS,    ABC;  Avery-Knodel; 

N,  LF,  LS;  $1,300 
LANSING— 

►  WJIM-TV    (6)    CBS,    ABC;    Peters,  Griffin, 

Woodward;  N;  $1,000 
WTOM-TV  (54)  See  footnote 
MARQUETTE— 

►  WDMJ-TV  (6)  CBS,  ABC;  Weed;  $200 

Broadcasting 


ONONDAGA— 

Michigan  State  U.  (10)  Initial  Decision— 3/6/57 
PORT  HURON— 

WHLS-TV  (34)  11/14/56-Unknown 
SAGINAW  (BAY  CITY,  MIDLAND)— 

►  WKNX-TV  (57)  CBS,  ABC;  Gill-Perna;  N;  $375 
TRAVERSE  CITY— 

►  WPBN-TV  (7)  NBC;  Holman;  N;  $144 

MINNESOTA 

ALEXANDRIA— 

KCMT  (7)  12/5/57-May 
AUSTIN— 

►  KMMT  (6)  ABC;  Avery-Knodel;  $200 
DULUTH  (SUPERIOR,  WIS.)— 

►  KDAL-TV  (3)  CBS,  ABC;  Avery-Knodel;  N; 

$500 

►  WPSM-TV  (6)  See  Superior,  Wis. 
WFTV  (38)  See  footnote 

HIBBING— 

WIRT  (13)  2/20/58-TJnknown 
INTERNATIONAL  FALLS— 

Minneonto  Television  Inc.  2/13/58-Unknown 
MINNEAPOLIS-ST.  PAUL— 

►  KMSP  (9)  Branham;  $1,000 

►  KSTP-TV  (5)  NBC;  Petry;  N,  LF,  LS;  $1,650 

►  KTCA-TV  (*2)  LF 

►  WCCO-TV  (4)  CBS;  Peters,  Griffin,  Woodward; 

N,  LL;  $1,608 

►  WTCN-TV  (11)  ABC;  Katz;  $1,200 
ROCHESTER— 

►  KROC-TV  (10)  NBC,  ABC,  CBS;  Meeker;  N; 

$325 

BILOXlt-  MISSISSIPPI 

WVMI-TV  (13)  8/1/57-Unknown 
COLUMBUS— 

►  WCBI-TV  (4)   CBS,  NBC,  ABC;  Everett-Me- 

Kinney;  $180 
GREENWOOD — 

WABG-TV  (6)  1/3/58-June;  CBS 
GULFPORT— 

WSTG  (56)  8/1/57-Unknown 
HATTIESBURG— 

►  WDAM-TV  (9)  NBC,  ABC;  Pearson:  N;  $175 
JACKSON— 

►  WJTV  (12)  CBS,  ABC;  Katz;  N;  $400 

►  WLBT  (3)  NBC,  ABC;  Hollingbery;  N;  $400 
LAUREL— 

WTLM  (7)  2/21/57-Unknown 
MERIDIAN— 

►  WTOK-TV   (11)    CBS,   ABC.  NBC;  Headley- 

Reed;  N;  $275 
WCOC-TV  (30)  See  footnote 
TUPELO— 

►  WTWV  (9)  NBC;  Masla;  N;  $150 

MISSOURI 
CAPE  GIRARDEAU— 

►  KFVS-TV  (12)  CBS;  Headley-Reed;  N;  $600 
COLUMBIA— 

►  KOMU-TV  (8)  NBC,  ABC;  H-R;  $300 
HANNIBAL  (QUINCY,  ILL.)— 

►  KHQA-TV  (7)  CBS;  Weed;  N;  $400 
► WGEM-TV  (10)  See  Quincy.  111. 
JEFFERSON  CITY— 

►  KRCG  (13)  CBS,  ABC;  Blair  TV  Assoc.;  $275 
JOPL1N— 

►  KODE-TV  (12)  CBS,  ABC;  Avery-Knodel;  N; 

$300 

KANSAS  CITY— 

►  KCMO-TV   (5)   CBS;  Katz;  N,  LL,  LF,  LS; 

$1,350 

►  KMBC-TV  (9)  ABC;  Peters,  Griffin,  Woodward; 

N;  $660  (half-hour) 

►  WDAF-TV  (4)   NBC;   Harrington,  Righter  & 

Parsons;  N,  LF,  LS;  $1,060 

KIRKSVILLE— 

►  KTVO  (3)  CBS,  ABC,  NBC;  Hollingbery;  N; 

$300 
ST.  JOSEPH— 

►  KFEQ-TV  (2)  CBS,  ABC;  Blair  Tv  Assoc.;  $400 
ST.  LOUIS— 

►  ICETTC  (*9) 

►  KMOX-TV  (4)  CBS;  CBS  Spot  Sales;  N;  $1,500 

►  KSD-TV  (5)  NBC;  NBC  Spot  Sis.;  N,  LF,  LS; 

$1,200 

►  KTVI  (2)  ABC;  Blair  TV;  $1,000 

220  Television  Inc.  (11)  10/23/57-Unknown 
SEDALIAf— 

►  KDRO-TV  (6)  Pearson;  $200 
SPRINGFIELD— 

►  KTTS-TV  (10)  CBS;  Weed;  N;  $325 

►  KYTV  (3)  NBC,  ABC;  Hollingbery;  N;  $325 

MONTANA 

BILLINGS— 

►  KOOK-TV  (2)  CBS,  ABC;  Headley-Reed;  $200 

►  KGHL-TV  (8)  NBC;  Young;  $200 
BUTTEf— 

►  KXLF-TV  (4)  ABC;  $100 
KOPR-TV  (6)  8/1/57-Unknown 

GLENDIVEf— 

►  KXGN-TV  (5)  CBS:  Webb;  $125 
GREAT  FAUSf— 

►  KFBB-TV  (5)  CBS,  ABC,  NBC;  Blair  Tv  Assoc.; 

$200 

KRTV  (3)  2/29/57 -Unknown 

Broadcasting 


HELENA— 

►  KXLJ-TV  (12)  (Satellite  of  KXLF-TV  Butte) 
KALISPELlf— 

►  KGEZ-TV  (9)  CBS;  Cooke;  $125 
MISSOULA— 

►  KMSO-TV  (13)  CBS,  ABC,  NBC;  Gill-Perna; 

$200 

ALLIANCE-  NEBRASKA 

Western  Nebraska  Tv  Inc.  (13)  Initial  Decision 
3/26/58 
HASTINGS— 

►  KHAS-TV  (5)  NBC;  Weed;  N;  $250 
HAYES  CENTER— 

►  KHPL-TV    (6)    (Satellite   of  KHOL-TV  Hol- 

dredge) 
HAY  SPRINGS— 

►  KDUH-TV  (4)   (Satellite  of  KOTA-TV  Rapid 

City,  S.  D.) 
KEARNEY  (HOLDREDGE)— 

►  KHOL-TV  (13)  CBS,  ABC;  Meeker;  N;  $300 
LINCOLN— 

►  KOLN-TV    (10)    CBS,    ABC;  Avery-Knodel; 

$450 

►  KUON-TV  (»12) 
NORTH  PLATTE — 

KNOP  (2)  8/1/57-Unknown 
OMAHA— 

►  KETV  (7)  ABC;  H-R;  N;  $900 

►  KMTV  (3)  NBC;  Petry;  N,  LL,  LS,  LF;  $900 

►  WOW-TV  (6)  CBS;  Blair  Tv;  N;  $900 
SCOTTSBLUFFf— 

►  KSTF  (10)  (Satellite  of  KFBC-TV  Cheyenne) 
ELKO—  NEVADA 

KNDA  (10)  11/6/56-Unknown 
HENDERSON  (LAS  VEGAS) — 

►  KLRJ-TV  (2)  NBC;  Avery-Knodel;  N;  $275 
LAS  VEGAS— 

►  KLAS-TV  (8)  CBS;  Weed;  N;  $250 

►  KLRJ-TV  (2)  See  Henderson 

►  KSHO-TV  (13)  ABC;  Forjoe;  $200 
RENO— 

►  KOLO-TV  (8)  CBS,  ABC,  NBC;  Pearson;  $300 
KAKJ  (4)  4/19/55- Unknown 

KEENEf   NEW  HAMpSHIRE 

►  WRLP  (32)  See  Greenfield,  Mass. 
WKNE-TV  (45)  4/22/53-Unknown 

MANCHESTER  (BOSTON)— 

►  WMUR-TV  (9)  ABC,  CBS;  Forjoe;  $500 
MT.  WASHINGTON!— 

►  WMTW  (8)  See  Poland  Spring,  Me. 

NEW  JERSEY 

ASBURY  PARKf— 

WRTV  (58)  See  footnote 
ATLANTIC  CITY— 

WOCN  (52)  1/8/53-Unknown 

WHTO-TV  (46)  See  footnote 
CAMDENf — 

WKDN-TV  (17)  1/28/54-Unknown 
NEWARK  (NEW  YORK  CITY)— 

►  WATV  (13)  Forjoe;  $2,000 
NEW  BRUNSWICKf— 

WTLV  (•19)  12/4/52-Unknown 

NEW  MEXICO 

ALBUQUERQUE— 

►  KGGM-TV  (13)  CBS;  Branham;  N;  $400 

►  KOAT-TV  (7)  ABC;  Boiling;  N;  $300 

►  KOB-TV  (4)  NBC:  Petry;  N;  $410 
KNME-TV  (*5)  10/23/57- April 

CARLSBAD— 

►  KAVE-TV  (6)  CBS,  ABC,  NBC;  Branham;  $150 
CLOVIS— 

►  KICA-TV  (12)  CBS;  Pearson;  $150 
ROSWELL— 

►  KSWS-TV  (8)  NBC,  ABC,  CBS;  Meeker;  N; 

$250 
SANTA  FE— 

KVIT  (2)  1/25/56-Unknown 

NEW  YORK 
ALBANY  (SCHENECTADY,  TROY)— 

►  WTEN  (10)  (See  Vail  Mills) 

►  WTRI  (35)  ABC;  Venard;  $500  (has  temporary 

authority  to  operate  on  ch.  13) 
WPTR-TV  (23)  S/lO/SS-Unknown 
WTVZ  (*17)  7/24/52-Unknewn 

►  WTNFt-W  (40)  NBC,  ABC;  Hollingbery;,  N; 

$300 

►  WNBF-TV  (12)  CBS,  ABC,  NBC;  Blair  Tv;  N; 

$1,000 

WQTV  (*46)  8/14/52-Unknown 
BUFFALO— 

►  WBEN-TV  (4)   CBS:  Harrington,  Righter  & 

Parsons;  N,  LL,  LF,  LS;  $1,050 

►  WBUF  (17)  NBC;  NBC  Spot  Sis.;  N;  $650 

►  WGR-TV  (2)  ABC;  Peters,  Griffin,  Woodward; 

N;  $1,200 
WNYT-TV  (59)  11/23/55-Unknown 
WTVF  (*23)  7/24/52-Unknown 
Great  Lakes  Tv  Inc.  (7)  Initial  Decision  1/31/56 
CARTHAGE  (WATERTOWN)— 

►  WCNY-TV  (7)  CBS,  ABC  (NBC  per  program 

basis);  Weed;  $250 
ELMIRA— 

►  WSYE-TV  (18)  NBC;  Harrington,  Righter  & 

Parsons;  N;  $140  (Satellite  WSYR-TV  Syra- 
cuse) 

WTVE  (24)  See  footnote 

ITHACAf— 

WHCU-TV  (20)  1/8/53-Unknown;  CBS 
WTJCT  (»14)  1  /8/53-Unk»own 
LAKE  PLACID  (PLATTSBURGH)— 

►  WPTZ  (5)  NBC,  ABC;  Blair  Tv  Assoc.;  N; 

$400 


NEW  YORK — 

►  WABC-TV  (7)  ABC:  Blair  Tv;  $4,150 

►  WABD-TV  (5)  Weed;  $3,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  N,  LS,  LF, 

LL;  $8,000 

►  WOR-TV  (9)  H-R;  $3,000 

fc-WPIX  (11)  Peters.  Griffin.  Woodward;  $2,000 

►  WRCA-TV  (4)  NBC;  NBC  Spot  Sis.;  N,  LL, 

LS,  LF;  $9,200 

►  WaTV  (13;  See  Newark,  N.  J. 
WREG  (*25)  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

POUGHKEEPSIE— 

WKNY-TV  (66)  See  footnote 
ROCHESTER— 

►  WHEC-TV  (10)  CBS,  ABC;  Everett-McKinney, 

Boiling;  N;  $800 

►  WROC-TV  (5)  NBC.  ABC,  CBS;  Peters,  Griffin, 

Woodward;  N;  $800 

►  WVET-TV  (10)  CBS,  ABC;  Boiling;  N,  LF,  LS; 

$900 

WCBF-TV  (15)  5/10/53-Unknown 
WROH  (»21)  7/24/52-Unknown 
SCHENECTADY  (ALBANY,  TROY)— 

►  WRGB  (6)  NBC;  NBC  Spot  Sis.;  N,  LF,  LS; 

$1,100 
SYRACUSE— 

►  WHEN-TV  (8)  CBS.  ABC;  Katz;  N;  $1,000 

►  WSYR-TV    (3)    NBC;    Harrington,   Righter  & 

Parsons;  N,  LF,  LS;  $1,100 
WHTV  (*43)  9/18/52-Unknown 
UTICA— 

►  WKTV  (13)  NBC,  ABC,  CBS;  Cooke;  N;  $550 
WTMV  (54)  Initial  Decision  3/13/58 

VAIL  MILLS  (ALBANY)— 

►  WTEN  (10)  CBS;  Harrington,  Righter  &  Par- 

sons; N;  $900  (has  temporary  authority  to 
operate  on  ch.  10) 

NORTH  CAROLINA 

ASHEVILIE— 

►  WISE-TV  (62)  NBC,  CBS;  Broadcast  Time  Sis.; 

$150 

►  WLOS-TV  (13)  ABC;  Venard;  N;  $450 
CHAPEL  HILLf — 

►  WUNC-TV  (*4) 
CHARLOTTE— 

►  WBTV  (3)   CBS;   CBS  Spot  Sis.;  N,  LL,  LS, 

LF;  $1,000 

►  WSOC-TV  (9)  NBC,  ABC;  H-R;  N;  $900 
WUTV  (36)  See  footnote 

DURHAM— 

►  WTVD  (11)  ABC,  CBS;  Petry;  N;  $550 
FAYETTEVILLEf— 

►  WFLB-TV  (18)  ABC,  CBS,  NBC;  Burn-Smith; 

$120 
GASTON  I  Af— 

WTVX  (48)  4/7/54-Unknown 
GREENSBORO— 

►  WFMY-TV  (2)  CBS,  ABC;  Harrington,  Righter 

&  Parsons;  N,  LF,  LS;  $800 
GREENVILLE— 

►  WNCT  (9)  CBS,  ABC;  Hollingbery;  N;  $400 
NEW  BERNf— 

WNBE-TV  (13)  2/9/55-Unknown 
RALEIGH— 

►  WRAL-TV  (5)  NBC;  H-R;  N,  LF,  LS;  $600 
WNAO-TV  (28)  See  footnote 

WASHINGTON— 

►  WITN  (7)  NBC;  Headley-Reed;  N;  $325 
WILMINGTON— 

►  WECT   (6)   NBC,  ABC,  CBS;  Wagner-Smith 

Assoc.;  $250 
WINSTON-SALEM— 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  N;  $600 

WTOB-TV  (26)  See  footnote 

NORTH  DAKOTA 

BISMARCK— 

►  KBMB-TV  (12)  CBS;  Weed;  N;  $150 

►  KFYR-TV  (5)  NBC,  ABC;  Blair  Tv  Assoc.;  N; 

$350  (Includes  satellites  KUMV-TV  Williston, 
KMOT  Minot) 
DICKINSON— 

►  KDIX-TV  (2)  CBS,  ABC;  Holman;  $175 
FARGO— 

►  WD  AY-TV   <6)    NBC,    ABC;    Peters,  Griffin, 

Woodward;  N;  $450 
GRAND  FORKS— 

►  KNOX-TV     (10)     NBC;     Rambeau,  Vance, 

Hopple;  N;  $200 
MINOT— 

►  KCJB-TV  (13)  CBS.  NBC,  ABC;  Weed;  $250 

►  KMOT  (10)  (Satellite  of  KFYR-TV  Bismarck) 
VALLEY  CITY— 

►  KXJB-TV  (4)  CBS;  Weed;  N,  LS;  $550 
WILLISTON— 

►  KUMV-TV  (8)    (Satellite  of  KFYR-TV  Bis- 

marck) 

OHIO 

AKRON— 

►  WAKR-TV  (49)  ABC;  McGavren-Quinn;  $300 

ASHTABULA f — 

WICA-TV  (15)  See  footnote 
CANTONf— 

WTLC  (29)  3/22/56-Unknown 
CINCINNATI— 

►  WCET  r*48) 

►  WCPO-TV  (9)  ABC;  Blair  Tv;  $1,300 

►  WKRC-TV  (12)  CBS;  Katz;  N;  $1,200 

►  WLWT  (5)  NBC;  Crosley  Sis.;  N,  LL,  LF,  LS; 

$1,500 

WQXN-TV  (54)  5/14/53-Unknown;  Forjoe 
CLEVELAND— 

►  KYW-TV  (3)  NBC;  Peters,  Griffin,  Woodward; 

N:  $1,950 

►  WEWS  (5)  ABC;  Blair  Tv;  N;  $1,560 

April  7,  1958    •    Page  103 


TELESTATUS 


►  WJW-TV  (8)  CBS;  Katz;  N;  $2,000 
WERE-TV  (65)  6/18/53-Unknown 
WHK-TV  (19)  11/25/53-Unknown 

COLUMBUS— 

►  WBNS-TV  (10)  CBS;  Blair  Tv;  N;  $1,200 

►  WLWC  (4)  NBC;  Crosley  Sis.;  N,  LL;  $1,100 

►  WOSU-TV  (*34) 

►  WTVN-TV  (6)  ABC;  Katz;  $825 
DAYTON— 

►  WHIO-TV  (7)  CBS;  Hollingbery;  N;  $850 

►  WLWD  (2)  NBC,  ABC;  Crosley  Sis.;  N;  $1,100 
WIFE  (22)  See  footnote 

ELYRIAf — 

WEOL-TV  (31)  2/11/54-Unknown 
LIMA— 

►  WIMA-TV  (35)  NBC.  CBS,  ABC;  H-R;  N;  $200 
MANSFIELD  i  — 

WTVG  (36)  6/3/54-Unknown 

MASSILLONf— 

WMAC-TV  (23)  9/4/52-Unknown;  Petry 
OXFORD— 

WMUB-TV  (*14)  7/19/56-September 
STEUBENVILLE  (WHEELING,  W.  VA.)— 

►  WSTV-TV  (9)  CBS,  ABC;  Avery-Knodel;  N; 

$500 

►  WTRF-TV  (7)  See  Wheeling 
TOLEDO— 

►  WSPD-TV  (13)  CBS,  ABC,  NBC;  Katz;  N;  $1,000 
WTOH-TV  (79)  10/20/54-Unknown 

Great  Lakes  Bcstg.  Co.  (11)  Initial  Decision- 
3/21/57 

WGTE-TV  (*30)  6/27/57-Unknown 
YOUNGSTOWN— 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  N;  $400 

►  WKBN-TV  (27)  CBS;  Raymer;  N;  $450 
WXTV  (73)  11/2/55-Unknown 

ZANESVILLE— 

►  WHIZ-TV  (18)  NBC,  ABC,  CBS;  Pearson;  $150 

OKLAHOMA 

ADA — 

►  KTEN  (10)  ABC,  CBS,  NBC;  Venard;  N;  $225 
ARDMORE— 

►  KVSO-TV  (12)  NBC;  Pearson;  N;  $150 
ELK  CITY— 

KSWB  (8)  11/20/57-Unknown 
ENID— 

►  KOCO-TV  (5)  ABC;  Blair  Tv  Assoc.;  $800 
LA  WTO  N— 

►  KSWO-TV  (7)  ABC;  Pearson;  $150 
OKLAHOMA  CITY— 

►  KETA  (*13) 

►  KOCO-TV  (5)  See  Enid,  Okla. 

►  KWTV  (9)  CBS;  Avery-Knodel;  N;  $900 

►  WKY-TV  (4)  NBC;  Katz;  N,  LL,  LF,  LS;  $950 
KTVQ  (25)  See  footnote 

TULSA— 

►  KOTV  (6)  CBS;  Petry;  N;  $825 

►  KTUL-TV  (8)  ABC:  Avery-Knodel;  $600 

►  KVOO-TV  (2)  NBC;  Blair  Tv  Assoc.;  N,  LF, 

LS:  $750 
KOED-TV  (*11)  7/21/54-August 
KSPG  (17)  2/4/54-Unknown 
KCEB  (23)  See  footnote 

OREGON 

COOS  BAY— 

KOOS-TV  (16)  9/4/56-Unknown 
CORVALLIS— 

►  KOAC-TV  (*7) 
EUGENE — 

►  KVAL-TV  (13)  NBC;  Hollingbery;  N;  $360 
KLAMATH  FALLS— 

►  KOTI  (2)  CBS,  ABC.  NBC;  Blair  Tv  Assoc.; 

$150 

MEDFORD —  .  _ 

►  KBES-TV  (5)  CBS,  ABC,  NBC;  Blair  Tv  Assoc.; 

$250 
PORTLAND — 

►  KGW-TV  (8)  ABC;  Blair  Tv;  $800 

►  KOIN-TV  (6)  CBS;  CBS  Spot  Sis.;  N;  $900 

►  KPTV  (12)  NBC;  Katz;  N;  $800 
ROSEBURG— 

►  KPIC  (4)  NBC.  ABC,  CBS;  Hollingbery;  $150 

(satellite  of  KVAL-TV  Eugene) 

SALEMf — 

KSLM-TV  (3)  9/30/53-Unknown 

PENNSYLVANIA 

ALLENTOWNf— 

WQCY  (39)  8/12/53-Unknown;  Weed 
WFMZ-TV  (67)  See  footnote 
ALTOONA — 

►  WFBG-TV  (10)  ABC,  CBS;  Blair  Tv;  N;  $750 
BETHLEHEM— 

WLEV-TV  (51)  See  footnote 

EASTONt— 

WGLV  (57)  See  footnote 
ERIE  

►  WICU-TV  (12)  NBC,  ABC;  Petry;  N;  $700 

►  WSEE  (35)  CBS;  Young;  $300 
HARRISBURG— 

►  WHP-TV  (55)  CBS;  Boiling;  N;  $325 

►  WTFA  (27)  ABC;  Harrington,  Righter  &  Par- 

sons; N:  $385 

WCMB-TV  (71)  See  footnote 
HAZLETONf — 

WAZL-TV  (63)  12/18/52-Unknown;  Meeker 
JOHNSTOWN— 

►  WARD-TV  (19)  CBS;  Weed;  $200 

►  WJAC-TV  (6)  NBC;  Katz;  N,  LL,  LF,  LS;  $1,000 


LANCASTER  (HARRISBURG,  YORK)— 

►  WGAL-TV   (8)    NBC,  CBS;    Meeker;   N,  LS, 

LF;  $1,200 
WLAN-TV  (21)  11/8/56-Unknown 
LEBANON— 

►  WLBR-TV  (15)  ABC;  Blair  Tv  Assoc.;  N;  $350 
LOCK  HAVEN— 

►  WBPZ-TV  (32)  ABC;  Devney;  $100 
NEW  CASTLE— 

►  WKST-TV  (45)  ABC;  Fverett-McKinney ;  $350 
PHILADELPHIA— 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis.;  N,  LL, 

LF   LS*  $3  250 

►  WFIL-TV  (6)  ABC;  Blair  Tv;  N,  LL,  LF.  LS; 

$3  200 

►  WHYY-TV  («35) 

►  WRCV-TV   (3)   NBC;  NBC  Spot  Sis.;   N,  LL. 

LF.  LS;  $3,200 
WPHD  (23)  9/28/55-Unknown 
WSES  (29)  3/28/56-Unknown 
PITTSBURGH— 

►  KDKA-TV  (2)  CBS;  Peters,  Griffin,  Woodward; 

N.  LF.  LS;  $2,000 

►  WHC  (11)  NBC;  Blair  Tv;  N;  $1,800 

►  WQED  C13) 

WTVQ  (47)  12/23/52-Unknown;  Headley-Reed 

WTAE-TV  (4)  7/25/57-September;  ABC;  Katz 

WENS  (16)  See  footnote 

WKJF-TV  (53)  See  footnote 
READING— 

WHUM-TV  (61)  See  footnote 
SCRANTON— 

►  WDAU-TV  (22)  CBS;  H-R;  N;  $600 

►  WNEP-TV  (16)  ABC;  Boiling;  $225 
WTVU  (44)  See  footnote 

SUNBURYf— 

WKOK-TV  (38)  2/9/55 -Unknown 
WILKES-BARRE— 

►  WBRE-TV  (28)   NBC;  Headley-Reed;  N,  LL, 

LS,  LF;  $575 

►  WILK-TV  (34)  (Satellite  of  WNEP-TV  Scran- 

ton) 

WILLI  AMSPORTf — 

WRAK-TV  (36)  11/12/52-Unknown;  Meeker 
YORK— 

►  WNOW-TV  (49)  NBC;  Young;  $100 

►  WSBA-TV  (43)  ABC;  Masla;  $200 

PROVIDENCE-  RHODE  ISLAND 

►  WJAR-TV  (10)  NBC,  ABC;  Petry;  N;  $1,300 

►  WPRO-TV  (12)  CBS;  Blair  Tv;  N;  $1,200 
WNET  (16)  See  footnote 

ANDERSON-  SOUTH  CAROLINA 

►  WAIM-TV  (40)  ABC;  Headley-Reed;  N;  $150 

CAMDENf— 

WACA-TV  (14)  6/3/53-Unknown 

CHARLESTON— 

►  WCSC-TV  (5)  CBS,  ABC;  Peters,  Griffin,  Wood- 

ward; N;  $300 

►  WUSN-TV  (2)  NBC,  ABC;  Weed;  N;  $300 
WTMA-TV  (4)  8/1/57-Unknown  (stay  pending 

outcome  of  protest) 

COLUMBIA— 

►  WIS -TV  (10)  NBC,  ABC;  Peters,  Griffin,  Wood- 

ward; N;  $450 

►  WNOK-TV  (67)  CBS,  ABC;  Raymer;  N;  $200 
FLORENCE— 

►  WBTW  (8)  CBS,  ABC,  NBC;  CBS  Spot  Sis.; 

N;  $300 
GREENVILLE— 

►  WFBC-TV  (4)  NBC;  Weed;  N;  $525 
WGVL  (23)  See  footnote 

SPARTANBURG— 

►  WSPA-TV  (7)  CBS;  Hollingbery;  N;  $500 

ABERDEENf-     SOUTH  DAKOTA 

KXAB-TV  (9)  8/30/56-May  (affiliate  of  KXJB- 
TV  Valley  City,  N.  D.) 

DEADWOODt — 

KDSJ-TV  (5)  8/8/56-Unknown 

FLORENCE— 

►  KDLO-TV   (3)    (Satellite  of  KELO-TV  Sioux 

Falls) 
MITCHELL— 

KORN-TV  (9)  11/13/57-Unknown 
RAPID  CITYf— 

►  KOTA-TV  (3)  ABC,  CBS;  Headley-Reed;  $200 

(Includes  satellite  KDUH-TV  Hay  Springs, 
Neb.) 

►  KRSD-TV  (7)  NBC;  McGillvra;  $147.75 

reliance!— 

►  KPLO-TV  (6)    (Satellite  of  KELO-TV  Sioux 

Falls) 
SIOUX  FALLS— 

►  KELO-TV   (11)   CBS,  ABC,  NBC;   H-R;  $510 

(Includes  satellites  KDLO-TV  Florence  and 
KPLO-TV  Reliance) 
KSOO-TV  (13)  7/18/57-Unknown 

TENNESSEE 

BRISTOL— 

►  WCYB-TV  (5)  (See  Bristol,  Va.) 
CHATTANOOGA— 

►  WDEF-TV  (12)  CBS;  Branham;  N;  $450 

►  WRGP-TV  (3)  NBC:  H-R;  N;  $400 

►  WTVC  (9)  ABC;  Meeker;  $425 
JACKSON— 

►  WDXI-TV  (7)  CBS,  ABC;  Venard;  N;  $250 
JOHNSON  CITY— 

►  WJHL-TV  (11)  CBS,  ABC;  Pearson;  $300 
KNOXVILLE— 

►  WATE-TV  (6)  NBC;  Avery-Knodel;  N;  $600 

►  WBIR-TV  (10)  CBS;  Katz;  N;  $600 

►  WTVK  (26)  ABC;  Pearson;  N;  $300 
MEMPHIS — 

►  WHBQ-TV  (13)  ABC;  H-R;  $900 


Page  104    •    April  7,  1958 


►  WKNO-TV  (*10) 

►  WMCT  (5)  NBC:  Blair  Tv;  N:  $900 

►  WREC-TV  (3)  CBS;  Katz;  $900 
WAMT  (48  )  2/13/58-Unknown 

NASHVILLE— 

►  WLAC-TV  (5)  CBS;  Katz;  N:  $825 

►  WSIX-TV  (8)  ABC;  H-R;  $750 

►  WSM-TV  (4)  NBC;  Petry;  N;  $825 

ABILENE —  TEXAS 

►  KRBC-TV  (9)  NBC;  Raymer;  $247.50 
AMARILLO— 

►  KFDA-TV  (10)  CBS;  Blair  Tv  Assoc.;  $340 

►  KGNC-TV  (4)  NBC;  Katz:  N;  $350 

►  KVTC  (7)  ABC;  Venard;  $300 
AUSTIN— 

►  KTBC-TV    (7)    CBS.    ABC,    NBC;  Raymer; 

N;  $525 
BEAUMONT— 

►  KFDM-TV    (6)    CBS,    ABC;    Peters,  Griffin, 

Woodward;  N;  $350 

►  KPAC-TV  (4)  See  Port  Arthur 
KBMT  (31)  See  footnote 

BIG  SPRING— 

►  KEDY-TV  (4)  CBS;  Branham;  N;  $150  (Satel- 

lite of  KDUB-TV  Lubbock) 
BROWNWOOD— 

KNBT-TV  (19)  6/6/56-Unknown 
BRYAN— 

►  KBTX-TV  (3)  ABC,  CBS;  Raymer;  $150 
CORPUS  CHRISTI  

►  KRIS-TV  (6)  NBC.  ABC:  Peters,  Griffin.  Wood- 

ward; N.  LF,  LS;  $300 

►  KZTV  (10)  CBS;  H-R;  $300 
KVDO-TV  (22)  See  footnote 

DALLAS— 

►  KRLD-TV    (4)    CBS;   Branham;   N,   LF,  LS; 

$1,100  • 

►  WFAA-TV  (8)  ABC;  Petry;  N;  $1,000 
EL  PASO— 

►  KELP-TV  (13)  ABC;  Avery-Knodel;  $300 

►  KROD-TV  (4)  CBS:  Branham;  N;  $450 

►  KTSM-TV  (9)  NBC;  Hollingbery;  N;  $350 
FT.  WORTH— 

►  KFJZ-TV  (11)  Blair  Tv;  $1,000 

►  WBAP-TV   (5)    NBC;   Peters,   Griffin,  Wood- 

ward; N,  LL,  LF,  LS;  $1,000 
HARLINGEN  (BROWNSVILLE,  McALLEN, 
WESLACO) — 

►  KGBT-TV  (4)  CBS,  ABC;  H-R;  $300 
HOUSTON — 

►  KGTJL-TV  (11)  CBS;  CBS  Spot  Sis.:  N;  $1,200 

►  KPRC-TV  (2)  NBC;  Petry;  N,  LF,  LS;  $1,200 

►  KTRK  (13)  ABC;  Hollingbery;  N,  LF,  LS;  $1,000 

►  KUHT  (»8) 

KNTJZ-TV  (39)  See  footnote 
KXYZ-TV  (29)  6/18/53-Unknown 
LAREDO+— 

►  KHAD-TV    (8)    CBS,    NBC,    ABC;  Pearson; 

$187.50 
LUBBOCK— 

►  KCBD-TV  (11)  NBC,  ABC;  Raymer;  N;  $420 

►  KDUB-TV  (13)  CBS;  Branham;  N,  LS,  LF;  $350 
Texas  Technological  College  (5)  Initial  deci- 
sion 9/9/57 

LUFKIN— 

►  KTRE-TV  (9)  NBC;  Venard;  $225 
MIDLAND— 

►  KMTD-TV  (2)  NBC,  ABC;  Venard;  N;  $300 
MONAHANS— 

KVKM-TV  (9)  8/1/57-June 
NACOGDOCHES— 

KTES  (19)  6/21/57-Unknown 
ODESSA— 

►  KOSA-TV  (7)  CBS;  Boiling;  $300 
PORT  ARTHUR  (BEAUMONT)— 

►  KPAC-TV  (4)  CBS,  ABC;  Raymer;    N;  $350 
SAN  ANGELO— 

►  KCTV  (8)  CBS;  Venard;  $200 
SAN  ANTONIO— 

►  KCOR-TV  (41)  O'Connell;  $200 

►  KENS-TV  (5)  CBS;  Peters,  Griffin,  Woodward: 

N;  $700 

►  KONO-TV  (12)  ABC;  H-R;  N;  $700 

►  WOAI-TV  (4)  NBC;  Petry;  N,  LL,  LF,  LS;  $700 
SWEETWATER  (ABILENE)— 

►  KPAR-TV  (12)  CBS;  Branham;  N;  $200  (Satel- 

lite of  KDUB-TV  Lubbock) 
TEMPLE  (WACO)— 

►  KCEN.-TV  (6)  NBC;  Blair  Tv  Assoc.;  N;  $350 
TEXARKANA  (TEXARKANA,  ARK.)— 

►  KCMC-TV  (6)  CBS,  ABC;  Venard;  N;  $260 
TYLER— 

►  KLTV  (7)  NBC,  ABC,  CBS;  H-R;  N;  $300 
VICTORIA— 

KMVA-TV  (19)  5/2/57-Unknown 
WACO  (TEMPLE)— 

►  KWTX-TV  (10)  ABC,  CBS;  Raymer;  N;  $375 
WESLACO  (BROWNSVILLE,  HARLINGEN, 

McALLEN)— 

►  KRGV-TV  (5)  NBC,  ABC;  Raymer;  $300 
WICHITA  FALLS— 

►KFDX-TV  (3)  NBC,  ABC;  Raymer;  N,  LF,  LS; 

$350 

►  KSYD-TV  (6)  CBS;  Blair  Tv  Assoc.;  N;  $350 

LOGAN-  UTAH 

KVNU-TV  (12)  2/27/58 -Unknown 
PROVO— 

KLOR-TV  (11)  12/11/57-August 
SALT  LAKE  CITY— 

►  KSL-TV  (5)  CBS;  CBS  Spot  Sis.;  N;  $600 

►  KTVT  (4)  NBC;  Katz;  N,  LS;  $700 

►  KUTV  (2)  ABC;  Avery-Knodel;  $600 

►  KUED  (*7) 

Broadcasting 


VERMONT 

BRATTLEBORO— 

►  WRLP  (32)  See  Greenfield.  Mass. 
BURLINGTON — 

►  WCAX-TV  (3)  CBS;  Weed;  $450 

ARLINGTON —  VIRGINIA 

WARL-TV  (20)  10/10/56-Unknown 
BRISTOL— 

►  WCYB-TV  (5)  NBC,  ABC;  Weed:  N,  LF,  LS; 

$300 
DANVILLEf— 

WBTM-TV  (24)  See  footnote 
HAMPTON— 

►■WVEC-TV  (15)  See  Norfolk 
HARRISONBURG— 

►  WSVA-TV  (3)  ABC,  CBS,  NBC;  Peters,  Griffin, 

Woodward;  $250 
LYNCHBURG — 

►  WLVA-TV  (13)  ABC;  Hollingbery;  $300 
NEWPORT  NEWS— 

WACH-TV  (33)  See  footnote 
NORFOLK— 

►  WAVY-TV  (10)  (See  Portsmouth) 

►  WTAR-TV  (3)  CBS;  Petry;  N,  LF,  LS;  $875 

►  WTOV-TV  (27)  McGillvra;  LL,  LS;  $380 

►  WVEC-TV  (15)  NBC;  Avery-Knodel;  N;  $350 
PETERSBURG— 

►  WXKX-TV  (8)  NBC;  Select;  N,  LF,  LS;  $750 
PORTSMOUTH— 

►  WAVY-TV  (10)  ABC;  H-R;  N,  LF,  LS;  $700 
RICHMOND— 

►  WRVA-TV  (12)  CBS;  Harrington,  Rlghter  & 

Parsons;  N,  LF,  LS;  $700 

►  WTVR  (6)  ABC;  Blair  Tv  Assoc.;  N,  LF,  LS; 

$875 

►  WXEX-TV  (8)  See  Petersburg 
ROANOKE— 

►  WDBJ-TV  (7)  CBS;  Peters,  Griffin,  Woodward; 

N,  LF,  LS;  $600 

►  WSLS-TV  (10)  NBC,  ABC;  Avery-Knodel;  N, 

LF,  LS;  $675 

BELLINGHAM —  WASHINGTON 

►  KVOS-TV  (12)  CBS;  Forjoe;  $650 
EPHRATA— 

►  KBAS-TV  (16)  (Satellite  of  KIMA-TV  Yakima) 
KENNEWICKf— 

►  KTRX  (31)  Forjoe;  $240 
PASCO— 

►  KEPR-TV  (19)  (Satellite  of  KIMA-TV  Yakima) 
SEATTLE  (TACOMA)— 

►  KCTS  (*9) 

►  KING-TV  (5)  ABC;  Blair  Tv;  N,  LF,  LS;  $1,100 

►  KIRO-TV  (7)  CBS;  Peters,  Griffin  Woodward 

►  KOMO-TV  (4)  NBC;  NBC  Spot  Sis.;  N,  LL,  LF, 

LS;  $1,125 

►  KTNT-TV  (11)  Weed;  N;  $900 

►  KTVW  (13)  Hollingbery;  $425 
SPOKANE— 

►  KHQ-TV  (6)  NBC;  Katz;  N,  LL,  LF,  LS;  $625 

►  KREM-TV  (2)  ABC;  Petry;  N,  LF,  LS;  $600 

►  KXLY-TV  (4)  CBS;  Avery-Knodel;  N;  $600 

VANCOUVER"}— 

KVAN-TV  (21)  9/25/53-Unknown;  Boiling 

YAKIMA— 

►  KIMA-TV  (29)   CBS,  ABC,  NBC;  Weed;  N; 

$550    (Includes   satellites    KEPR-TV  Pasco, 
KBAS-TV  Ephrata  and  KLEW-TV  Lewiston, 
Idaho.) 

BLUFF.EID-        WEST  VIRGINIA 

►  WHIS-TV  (6)  NBC,  ABC;  Katz;  N;  $240 
CHARLESTON— 

►  WCHS-TV   (8)   CBS;   Branham;   N,   LF,  LS; 

$650 

WKNA-TV  (49)  See  footnote 
CLARKSBURG— 

►  WBOY-TV  (12)  NBC,  CBS,  ABC;  Avery-Kno- 

del; N;  $250 
FAIRMONT* — 

WJPB-TV  (35)  See  footnote 
HUNTINGTON — 

►  WHTN-TV  (13)  ABC,  CBS;  Petry;  N;  $800 

►  WSAZ-TV  (3)  NBC;  Katz;   N,  LL,  LF,  LS; 

$1,000 

OAK  H1U  (BECKLEV) — 

►  WOAY-TV  (4)  ABC;  Pearson;  $200 
PARKERSBURG— 

►  WTAP  (15)  NBC,  CBS,  ABC;  Pearson;  $150 
WHEELING  (STEUBENVILLE,  OHIO) — - 

►  WSTV-TV  (9)  See  Steubenville.  Ohio 

►  WTRF-TV  (7)  NBC,  ABC;  Hollingbery;  N;  $600 
WLTV  (51)  2/11/53-Unknown 

EAU  CLAIRE —  WISCONSIN 

►  WEAU-TV  (13)  NBC,  ABC,  CBS;  Hollingbery; 

N;  $300 
GREEN  BAY— 

►  WB AY-TV  (2)  CBS;  Weed:  N;  $500 

►  WFRV-TV  (5)  ABC,  CBS;  Headley-Reed;  $400 

►  WMBV-TV  (11)  See  Marinette 
LA  CROSSE— 

►  WKBT  (8)  CBS,  NBC,  ABC;  H-R;  $360 
MADISON— 

►  WHA-TV  (»21)  _m     ,„  . 

►  WISC-TV  (3)  CBS;  Peters,  Griffin,  Woodward; 

N,  LF,  LS;  $550  „ 

►  WKOW-TV  (27)  ABC;  Headley-Reed;  N;  $280 

►  WMTV  (33)  NBC;  Young;  N;  $325 

Broadcasting 


MARINETTE  (GREEN  BAY)— 

►  WMBV-TV  (11)  NBC;  Hollingbery;  N;  $300 
MILWAUKEE— 

►  WISN-TV  (12)  ABC;  Petry;  N,  LF,  LS;  $1,000 

►  WITI-TV  (6)  Branham;  LL,  LF,  LS;  $600 

►  WMVS-TV  (*10) 

►  WTMJ-TV   (4)   NBC;  Harrington,  Righter  St 

Parsons;  N.  LL,  LF,  LS;  $1,450 

►  WXIX  (19)  CBS;  CBS  Spot  Sis.;  N;  $800 
WFOX-TV  (31)  5/4/55-Unknown 
WCAN-TV  (25)  See  footnote 

SUPERIOR  (DULUTH,  MINN.)— 

►  KDAL-TV  (3)  See  Duluth,  Minn. 

►  WDSM-TV    (6)    NBC,    ABC;    Peters,  Griffin, 

Woodward;  N;  $500 
WAUSAU— 

►  WSAU-TV  (7)  CBS,  NBC  (ABC  per  program 

basis);  Meeker;  N;  $350 
WHITEFISH  BAY— 

►  WITI-TV  (6)  See  Milwaukee 

CASPER   WYOMING 

►  KSPR-TV  (6)  CBS;  Walker-Rawalt;  $120 

►  KTWO-TV  (2)  NBC,  ABC;  Meeker;  $150 
CHEYENNE— 

►  KFBC-TV  (5)  CBS,  ABC,  NBC;  Hollingbery; 

N;  $200 
RIVERTON— 

►  KWRB-TV  (10)  CBS;  Meeker;  $150 
SHERIDAN— 

KTWX-TV  (9)  5/8/57-May;  Meeker 

ANCHORAGEf—  ALASKA 

►  KENI-TV  (2)  ABC,  NBC;  Fletcher;  $150 

►  KTVA  (11)  CBS;  Alaska  Radio-Tv  Sis.;  $150 
FAIRBANKS)— 

►  KFAR-TV  (2)  NBC,  ABC;  Fletcher,  Day;  $150 

►  KTVF  (11)  CBS;  Alaska  Radio-Tv  Sis.;  $135 
JUNEAUt— 

►  KINY-TV  (8)  CBS;  Alaska  Radio-Tv  Sis.;  $60 
AGANAf—  GUAM 

►  KUAM-TV  (8)  ABC.  CBS,  NBC;  Interconti- 

nental; $120 

HILOf-  HAWAII 

►  KHBC-TV  (9)   (Satellite  of  KGMB-TV  Hono- 

lulu) 
HONOLULU!— 

►  KGMB-TV  (9)  CBS;  Peters,  Griffin,  Woodward; 

$400  (Includes  satellites  KMAU-TV  Wailuku, 
KHBC-TV  Hilo.) 

►  KHVH-TV  (13)  Smith  Assoc.;  LL,  LF.  LS 

►  KONA  (2)  NBC;  NBC  Spot  Sis.;  $350 

►  KULA-TV  (4)  ABC;  Young;  $300 
WAILUKUf— 

►  KMAU-TV  (3)  (Satellite  KGMB-TV  Honolulu) 

►  KMVI-TV  (12)  (Satellite  KONA  Honolulu) 

CAGUASt-         PUERTO  RICO 

WKBM-TV  (11)  5/3/56-Unknown 
MAYAGUEZt— 

►  WORA-TV  (5)  ABC,  CBS;  Inter-American;  $150 
Dept.  of  Education  of  Puerto  Rico  (3)  Initial 

Decision  10/16/57 
PONCEt— 

►  WRIK-TV  (7)  CBS,  ABC;  Inter-American;  N, 

LF;  $150 

►  WSUR-TV  (9)  Pan  American  Bcstg.;  $150 
SAN  JUANf— 

►  WAPA-TV    (4)    NBC,  ABC;    Caribhean  Net- 

works: $325 

►  WKAQ-TV  (2)  CBS;  Inter-American;  $375 

►  WIPR-TV  (*6) 

CANADA 
ARGENTIA,  NFLD.f — 

►  CJOX-TV    (10)     (satellite    of    C  JON-TV  St. 

John's) 
BARRIE,  ONT.— 

►  CKVR-TV  (3)  CBC;  Mulvihill,  Young;  $300 
BRANDON,  MAN. — 

►  CKX-TV  (5)  CBC;  All-Canada,  Weed;  $170 
CALGARY,  ALTA.f —  ,  _ 

►  CHCT-TV  (2)  CBC;  All-Canada,  Weed;  $350 
CHARLOTTETOWN,  P.E.I.— 

►  CFCY-TV  (13)  CBC;  All-Canada,  Weed;  $190 
EDMONTON,  ALTA.— 

►  CFRN-TV  (3)  CBC;  Tv  Reps.  Ltd.,  Young;  $400 

ELLIOT  LAKE,  ONT.— 

CKSO-TV-1    (3)    (Satellite    CKSO-TV  Sud- 
bury, Ont.) 
HALIFAX,  N.  S.f— 

►  CBHT  (3)  CBC,  CBS;  $300 
HAMILTON,  ONT.t — 

►  CHCH-TV  (11)  CBC;  All-Canada,  Young;  $550 

JONQUIERE,  QUE.— 

CKRS-TV  (12)  CBC;  Young,  Hardy;  $250 
KAMLOOPS,  B.  C.f— 

CFCR-TV  (4)  CBC;  All-Canada,  Young;  $75 
KAPUSKASING,  ONT.— 

►  CFCL-TV-1   (3)    (Satellite  of  CFCL-TV  Tim- 

mons,  Ont.) 
KELOWNA,  B.  C.f—  J  „„„„ 

►  CHBC-TV  (2)  CBC;  All-Canada,  Weed;  $170 

KINGSTON.  ONT.— 

►  CKWS-TV  (11)  CBC;  All-Canada,  Weed;  $280 
KITCHENER,  ONT.— 

►  CKCO-TV    (13)    CBC;    Hardy,    Hunt,  Weed; 

$450 

LETHBRIDGE,  ALTA.— 

►  CJLH-TV  (7)  CBC;  All-Canada,  Weed;  $160 
LONDON,  ONT.— 

►  CFPL-TV  (10)  CBC;  All-Canada,  Weed;  $525 


MATANE,  QUE. — ■ 

►  CKBL-TV  (9)  CBC;  Hardy;  $160 
MEDICINE  HAT,  ALTA.— 

►  CHAT-TV  (6)  CBC;  Weed;  $100 
MONCTON,  N.  B.— 

►  CKCW-TV  (2)  CBC;  Stovin-Byles,  Young;  $250 
MONTREAL,  QUE.— 

►  CBFT  (2)  CBC   (French),  CBC;  $1,000 

►  CBMT  (6)  CBC;  $750 
NORTH  BAY,  ONT.— 

►  CKGN-TV  (10)  CBC;  Young,  Mulvihill.  Hunt; 

$180 

OTTAWA,  ONT.— 

►  CBOFT  (9)  CBC  (French),  CBC;  $300 

►  CBOT  (4)  CBC;  $400 
PENTICTON.  B.  C— 

CHBC-TV-1  (13)   Satellite  of  CHBC-TV  Ke- 
lowna,  B.  C. 
PETERBOROUGH,  ONT.— 

►  CHEX-TV  (12)  CBC;  All-Canada,  Weed;  $265 
PORT  ARTHUR,  ONT.— 

►  CFCJ-TV  (2)  CBC;  All-Canada,  Weed;  $225 
PRINCE  ALBERT,  SASK.— 

►  CKBI-TV  (5)  CBC;  All-Canada.  Weed;  $175 
QUEBEC  CITY,  QUE.— 

►  CFCM-TV  (4)  CBC;  Hardy,  Weed;  $475 

►  CKMI-TV  (5)  CBC;  Stovin-Byles,  Weed;  $250 
RED  DEER,  ALTA  — 

►  CHCA-TV  (6)  CBC;  Hunt,  Potts;  $100 
REGINA,  SASK.— 

►  CKCK-TV  (2)  CBC;  All-Canada,  Weed;  $300 
RIMOUSKI,  QUE.— 

►  CJBR-TV    (3)    CBC    (French);  Stovin-Byles, 

Young;  $260 
ROUYN,  QUE.f — 

►  CKRN-TV  (4)  CBC  (French) ;  Weed;  $160 
ST.  JOHN,  N.  B.f— 

►  CHJS-TV    (4)    CBC,   ABC,   CBS,   NBC;  All- 

Canada,  Weed;  $300 
ST.  JOHN'S,  NFDL.f — 

►  CJON-TV  (6)  ABC,  CBS,  NBC;  Weed,  Stovin- 

Byles;  $230 
SASKATOON,  SASK.— 

►  CFQC-TV  (8)  CBC,  ABC,  CBS,  NBC;  Young; 

$260 

SAULT  STE.  MARIE,  ONT.t— 

►  CJIC-TV   (2)    CBC,   ABC,   CBS,  NBC;  Weed, 

All-Canada;  $200 
SHERBROOKE,  QUE.f— 

►  CHLT-TV  (7)  CBC  (French);  Canadian  Reps., 

Hardy;  $460 
SUDBURY,  ONT.— 

►  CKSO-TV  (5)  CBC,  ABC,  CBS,  NBC;  All-Can- 

ada, Weed;  $270 
SWIFT  CURRENT,  SASK.— 

►  CFJB-TV  (5)  Forjoe;  $120 
SYDNEY,  N.  S.f— 

►  CJCB-TV  (4)  CBC;  All-Canada,  Weed;  $275 
TIMMINS,  ONT. — 

►  CFCL-TV  (6)  CBC;  Mulvihill,  Hunt;  $180 
TORONTO,  ONT.— 

►  CBLT  (6)  CBC;  $1,000 
TROIS  RIVIERES— 

►  CFTM-TV  (13)  CBC  (French);  Weed,  Hardy. 

Hunt 

VANCOUVER,  B.  C.f— 

►  CBUT  (2)  CBC;  $580 
VERNON,  B.  C— 

CHBC-TV-2  (7)  (Satellite  CHBC-TV  Kelowna) 
VICTORIA,  B.  C— 

►  CHEK-TV  (6)  CBC;  Forjoe;  $210 
WINDSOR,  ONT.  (DETROIT.  MICH.)— 

►  CKLW-TV  (9)  CBC;  Young;  $1,400 
WINGHAM,  ONT.— 

►  CKNX-TV  (8)  CBC;  All-Canada,  Young;  $235 
WINNIPEG,  MAN.t — 

►  CBWT  (4)  CBC;  $400 

MEXICO 

JUAREZf  (EL  PASO,  TEX.)— 

►  XEJ-TV  (5)  National  Times  Sales;  $240 
MEXICALI— 

►  XEM-TV  (3)  National  Time  Sales,  Oakes;  $200 
TIJUANA  (SAN  DIEGO)— 

►  XETV  (6)   ABC;  Weed;  $800 


The  following  stations  have  suspended  regular 
operation  but  have  not  turned  in  CP's:  KBID- 
TV  Fresno,  Calif.;  WP FA-TV  Pensacola,  Fla.; 
WRAY-TV  Princeton,  Ind.;  KGTV  (TV)  Pes 
Moines,  Iowa;  WEZI  Louisville,  Ky.;  WWOR- 
TV  Worcester,  Mass.;  WTVE  (TV)  Elmira,  N.  Y.; 
WFTV  (TV)  Duluth;  WCOC-TV  Meridian,  Miss.; 
WHTO-TV  Atlantic  City,  N.  J.;  WRTV  (TV)  As- 
bury  Park,  N.  J.;  WICA-TV  Ashtabula,  Ohio; 
WGVL  (TV)  Greenville,  S.  C;  WUTV  (TV)  Char- 
lotte, N.  C;  WIFE  (TV)  Dayton,  Ohio;  KTVQ 
(TV)  Oklahoma  City,  Okla.;  KCEB  (TV)  Tulsa, 
Okla.;  WFMZ-TV  Allentown,  Pa.;  WTOB-TV 
Winston- Salem,  N.  C;  KVDO-TV  Corpus  Christi, 
Tex.;  WKJF-TV  Pittsburgh,  Pa.;  WNAO-TV  Ra- 
leigh, N.  C;  WNET  (TV)  Providence,  R.  I.; 
KNUZ-TV  Houston,  Tex.;  WBTM-TV  Danville, 
Va.;  WACH-TV  Newport  News,  Va.;  WKNA-TV 
Charleston,  W.  Va.;  WHUM-TV  Reading,  Pa.; 
WCAN-TV  Milwaukee;  WTAO-TV  Cambridge, 
Mass.;  WENS  (TV)  Pittsburgh;  WTVU  (TV) 
Scranton,  Pa.;  WTOM-TV  Lansing,  Mich.;  KMBT 
(TV)  Beaumont,  Tex.;  WKNY  (TV)  Poughkeep- 
sie,  N.  Y.;  WATL-TV  Atlanta,  Ga.;  WCMB-TV 
Harrisburg,  Pa.;  WGBS-TV  Miami;  WLEV  Beth- 
lehem, Pa.;  WGLV  Easton,  Pa.;  KWG  (TV) 
Tulare,  Calif.:  WJHP-TV  Jacksonville.  Fla.; 
WPAG-TV  Ann  Arbor,  Mich.;  WJPB-TV  Fair- 
mont, W.  Va. 

Page  105 


April  7,  1958 


TV  NETWORK  SHOWSHEET 

THE  PROGRAMS,  THE  SCHEDULES,  THE  SPONSORS    Published  first  issue  in  each  quarter 


The  information  in  the  tv  showsheet  is 
listed  by  day  in  morning,  afternoon  and 
evening  blocks.  Within  each  segment,  the 
networks  are  listed  alphabetically  with  the 
following  information:  time,  program  title 
in  italics,  followed  by  sponsors  or  type  of 
sponsorship.  Abbreviations:  sust.,  sustaining; 
part.,  participating;  alt.,  alternate  sponsor; 
F,  film;  L,  live;  C,  color.  All  times  are  NYT. 


SUNDAY  MORNING 


,-A^>^l&Jl&.^  )x 


10-11  a.m. 

ABC-TV  No  network  service. 

CBS-TV   10-10:30  Lamp  Unto  My  Feet,  sust.,  L; 
10:30-11  Look  Up  and  Live,  sust.,  L. 
NBC-TV  No  network  service. 

11  a.m.-Noon 

ABC-TV  No  network  service. 

CBS-TV  11-11:30  Eye  on  New  York,  sust.,  L;  11:30- 

12  Camera  Three,  sust.,  L. 
NBC-TV  No  network  service. 


SUNDAY  AFTERNOON 

Noon-1  p.m. 

ABC-TV  No  network  service. 

CBS-TV  12-12:30  Our  Miss  Brooks,  sust.,  L;  12:30-1 
Wild  Bill  Hickok,  Kellogg,  F. 
NBC-TV  No  network  service. 

1-  2    |.. Ml. 

ABC-TV  No  network  service. 
CBS-TV  No  network  service. 
NBC-TV  No  network  service. 

2-  3  p.m. 

ABC-TV  No  network  service. 
CBS-TV  No  network  service. 

NBC-TV  2-2:30  See  Specials;  2:30-3  Wisdom,  sust., 
F. 

3-  4  p.m. 

ABC-TV  3-3:30  Johns  Hopkins  File,  sust.,  L;  3:30-4 

Dean  Pike,  sust.,  L. 

CBS-TV  No  network  service. 

NBC-TV  3-3:30  Youth  Wants  To  Know,  sust,  L; 
3:30-4  Look  Here,  sust.,  L. 

4-  5  p.m. 

ABC-TV  4-4:30  TBA;  4:30-5  Paul  Winchell  Presents, 
Hartz  Mountain  Products,  L. 

CBS-TV  4-4:30  No  network  service;  4:30-5  Face  the 
Nation,  sust.,  L. 

NBC-TV  4-5  Wide  Wide  World,  General  Motors,  L, 
alt.  Omnibus,  Aluminium  Ltd.,  Union  Carbide,  L. 

5-  6  p.m. 

ABC-TV  5-5:30  Texas  Rangers,  Sweets  Co.,  F;  5:30-6 
Lone  Ranger,  General  Mills,  F. 
CBS-TV  No  network  service. 

NBC-TV  5-5:30  Wide  Wide  World,  Omnibus  cont.; 
5:30-6  Saber  of  London,  Sterling  Drug,  F. 


SUNDAY  EVENING 

6-  7  p.m. 

ABC-TV  No  network  service. 

CBS-TV  6-6:25  The  Last  Word,  sust.,  L;  6:25-6:30, 
News,  sust.,  L;  6:30-7  Twentieth  Century, 
Prudential,  F. 

NBC-TV  6-6:30  Meet  the  Press,  Pan  American,  L; 
6:30-7  Outlook,  sust.,  F. 

7-  8  p.m. 

ABC-TV  7-7:30  No  network  service;  7:30-8  Maverick, 
Kaiser  Companies,  F. 

CBS-TV  7-7:30  Lassie,  Campbell  Soup,  F;  7:30-8 
Bachelor  Father,  alt.,  Jack  Benny,  American 
Tobacco.  L,  F. 

NBC-TV  My  Friend  Flicka,  sust.,  F,  C;  7:30-8  No 
Warning,  Lorillard,  Royal  McBee,  F. 

8-  9  p.m. 

ABC-TV  8-8:30  Maverick,  cont.;  8:30-9  Adventure 
at  Scott  Island,  Reynolds,  F. 

CBS-TV  8-9  Ed  Sullivan,  Mercury,  Eastman-Kodak, 
alt.,  L. 

NBC-TV  8-9  Steve  Allen  Show,  Greyhound,  U.  S. 
Time,  Pharmacraft,  Polaroid,  L. 

9-  10  p.m. 

ABC-TV  9-9:30  Caesar-Coca  Show,  Helena  Rubin- 
stein, L;  9:30-10  You  Asked  for  It,  Skippy  Peanut 
Butter,  F. 

CBS-TV  9-9:30  GE  Theatre,  General  Electric,  F; 
9:30-10  Alfred  Hitchcock,  Bristol-Myers,  F. 
NBC-TV  9-10  Dinah  Shore  Chevy  Show,  Chevrolet, 
L,  C. 

Page  106    •   April  7,  1958 


10-11  p.m. 

ABC-TV  10-10:30  Your  Neighbor— The  World,  sust., 

F:  10:30-11  No  network  service. 

CBS-TV     10-10:30    $64,000     Challenge,  Lorillard, 

Revlon,  alt.,  L;  10:30-11  What's  My  Line?,  Helene 

Curtis,  Remington  Rand,  alt.,  L. 

NBC-TV  10-10:30  Loretta  Young,  Procter  &  Gamble, 

F;  10:30-11  No  network  service. 


MONDAY-FRIDAY  MORNING 

7-  8  a.m. 

ABC-TV  No  network  service. 
CBS-TV  No  network  service. 
NBC-TV  Today,  part.,  L. 

8-  9  a.m. 

ABC-TV  No  network  service. 

CBS-TV    8-8:45    Captain    Kangaroo;    8:45-9  CBS 
Morning  News. 
NBC-TV  Today,  cont. 

9-  10  a.m. 

ABC-TV  No  network  service. 
CBS-TV  No  network  service. 
NBC-TV  Today,  cont. 

10-  11  a.m. 

ABC-TV  No  network  service. 

CBS-TV  Garry  Moore  Show;  10-10:30  (Mon.- 
Thurs.),  Gerber,  General  Foods,  Dow  Chemical, 
Nestle,  General  Mills,  (Fri.  10-11:30)  Sunshine 
Biscuit,  Campbell  Soup,  Lever  Bros.,  Vick,  Fla. 
Citrus  Comm.,  Hoover,  L.;  10:30-11  (Mon.-Thurs.) 
Arthur  Godfrey  Time,  Standard  Brands,  General 
Foods,  Armour,  Bristol-Myers,  Pharma-Craft,  L. 
NBC-TV  10-10:30  Dough  Re  Mi,  sust.,  L;  10:30-11 
Treasure  Hunt,  part.,  L. 

11  a.m.-Noon 

ABC-TV  No  network  service. 

CBS-TV  11-11:30  Arthur  Godfrey  Time,  cont.;  11:30- 

12  Dotto,  Colgate-Palmolive,  L. 

NBC-TV  11-11:30  The  Price  Is  Right,  part.,  L;  11:30- 
12  No  network  service. 


MONDAY-FRIDAY  AFTERNOON 

Noon-1  p.m. 

ABC-TV  No  network  service. 

CBS-TV  12-12:15  Hotel  Cosmopolitan,  sust.;  12:15- 
12:30  Love  of  Life,  American  Home  Products, 
Procter  &  Gamble;  12:30-1  Search  for  Tomorrow, 
Procter  &  Gamble. 

NBC-TV  12-12:30  Tic  Tac  Dough,  part.,  L;  12:30-1 
It  Could  Be  You,  part.,  L. 

1-  2  p.m. 

ABC-TV  No  network  service. 

CBS-TV  1-1:15  Guiding  Light,  Procter  &  Gamble. 
L;  1:25-1:30  Network  News;  1:30-2  As  the  World 
Turns,  Procter  &  Gamble,  Vick,  Pillsbury,  Swift, 
Chicken  of  the  Sea,  Atlantis  Sales. 
NBC-TV  No  network  service. 

2-  3  p.m. 

ABC-TV  No  network  service. 

CBS-TV  2-2:30  Beat  the  Clock,  Nestle,  Atlantis 
Sales,  Sunshine,  Purex,  General  Mills,  Johnson  & 
Johnson,  Vick,  Bristol-Myers,  Kodak,  Lever  Bros., 
sust.;  2:30-3  Art  Linkletter's  House  Party,  Kel- 
logg, Lever  Bros.,  Pillsbury,  Swift,  Campbell 
Soup,  Standard  Brands,  Toni,  Staley,  Carnation. 
NBC-TV  2-2:30  No  network  service;  2:30-3  Kitty 
Foyle,  sust.  L. 

3-  4  p.m. 

ABC-TV  3-3:30  American  Bandstand,  Co-op  L- 
3:30-4  Do  You  Trust  Your  Wife,  part.,  L. 
CBS-TV  3-3:30  The  Big  Payoff,  Colgate-Palmolive, 
sust.,  L;  3:30-4  The  Verdict  is  Yours,  General 
Mills,  Toni,  Swift,  Atlantis  Sales,  Standard 
Brands,  Bristol-Myers,  Chicken  of  the  Sea,  John- 
son &  Johnson,  Libby. 
NBC-TV  3-4  Matinee  Theatre,  part.,  L,  C. 

4-  5  p.m. 

ABC-TV  4-5  American.  Bandstand,  part.,  L. 
CBS-TV  4-4:15  The  Brighter  Day,  Procter  & 
Gamble.  L;  4:15-4:30  Secret  Storm,  American 
Home  Products,  sust.,  L;  4:30-5  Edge  of  Night, 
Procter  &  Gamble,  Standard  Brands,  Fla.  Citrus 
Comm.,  Vick,  Atlantis  Sales,  Pet  Milk,  Pillsbury 
Swift,  L. 

NBC-TV  4-4:45  Queen  for  a  Day,  part.,  L;  4:45-5 
Modern  Romances,  Sterling  Drug,  Brillo,  part.,  L. 

5-  6  p.m. 

ABC-TV  5-5:30  (Mon.)  Superman,  Kellogg,  F; 
(Tues.)  Sir  Lancelot,  Kellogg,  Corn  Products,  Joe 
Lowe  Corp.,  F;  (Wed.)  Wild  Bill  Hickok,  Kellogg, 
Procter  &  Gamble,  F;  (Thurs.)  Woody  Wood- 
pecker, Kellogg,  F;  (Fri.)  The  Buccaneers,  Kel- 
logg, Corn  Products,  F;  5:30-6  Mickey  Mouse 
Club,  AmPar,  Armour,  B.  F.  Goodrich,  Bristol- 


Myers,  General  Mills,  General  Foods,  Intl.  Shoe, 
Mattel,  Miles  Labs.,  Mars,  Pillsbury,  F. 
CBS-TV  No  network  service. 

NBC-TV  5-5:30  Comedy  Time,  part,  F;  5:30-6  No 

network  service. 

6-  7  p.m. 

ABC-TV  No  network  service. 

CBS- TV  6-6:45  No  network  service;  6:45-7  News, 
Brown  &  Williamson,  Whitehall,  L. 
NBC-TV  6-6:45  No  network  service;  6:45-7  NBC 
News,   American    Home    Products,    (alt.  Tues., 
Thurs.),  Nestle  (alt.  Thurs.). 

7-  7:30  p.m. 

ABC-TV  7-7:15  Sports  Focus,  sust.,  L;  7:15-7:30 

John  Daly-News,  sust.,  L. 

CBS-TV  7-7:15  No  network  service;  7:15-7:30  News, 
Brown  &  Williamson,  Whitehall,  L. 
NBC-TV  7-7:30  No  network  service. 


MONDAY  EVENING 

7:30-8  p.m. 

ABC-TV  Face  of  America,  sust.,  F. 

CBS-TV  Robin  Hood,  Johnson  &  Johnson,  Wildroot, 

alt.,  F. 

NBC-TV  The  Price  is  Right,  Speidel  &  RCA  Victor, 

alt.,  L,  C. 

8-  9  p.m. 

ABC-TV  8-8:30  Lowe  That  Jill,  Max  Factor,  L;  8:30- 
9  Bold  Journey,  Ralston-Purina,  F. 
CBS-TV  8-8:30  Burns  &  Allen,  General  Mills,  Car- 
nation, alt.,  F;  8:30-9  Talent  Scouts,  Lipton,  Toni, 

alt.,  L. 

NBC-TV  8-8:30  Restless  Gun,  Warner-Lambert, 
F;  8:30-9  Wells  Fargo,  Buick,  American  Tobacco, 
F. 

9-  10  p.m. 

ABC-TV  9-9:30  Voice  of  Firestone,  Firestone,  L; 
9:30-10  Lawrence  Welk,  Top  Tunes  and  New 
Talent,  Dodge,  Plymouth,  L. 

CBS-TV  9-9:30  Danny  Thomas,  General  Foods,  F; 
9:30-10  December  Bride,  General  Foods,  F. 
NBC-TV  9-9:30  Twenty-one,  Pharmaceuticals  Inc., 
L;  9:30-10  Alcoa  Theatre,  Goodyear  Theatre,  alt., 
Alcoa,  Goodyear,  F. 

10-  11  p.m. 

ABC-TV  10-10:30  Lawrence  Welk,  Top  Tunes  and 
New  Talent,  cont.;  10:30-11  No  network  service. 
CBS-TV  10-11  Studio  One  in  Hollywood,  Westing- 
house,  L. 

NBC-TV  10-11  Suspicion,  Philip  Morris,  L,  F. 


TUESDAY  EVENING 

7:30-8  p.m. 

ABC-TV  Cheyenne,  General  Electric,  alt.,  Sugar- 
foot,  American  Chicle,  Luden's,  Colgate-Palmol- 
ive, F. 

CBS-TV  Name  That  Tune,  Kellogg,  Whitehall,  alt., 
Li 

NBC-TV  Treasure  Hunt,  Glamorene,  Hazel  Bishop, 

alt.,  L. 

8-  9  p.m. 

ABC-TV  8-8:30  Cheyenne,  cont.;  8:30-9  Wyatt  Earp, 
General  Mills,  Procter  &  Gamble,  alt.,  F. 
CBS-TV  8-8:30  Mr.  Adams  and  Eve,  R.  J.  Reynolds, 
F;  8:30-9  Wingo,  Toni,  F. 

NBC-TV  8-9  George  Gobel— Eddie  Fisher,  alt.,  RCA 
Whirlpool,  Liggett  &  Myers,  L,  C. 

9-  10  p.m. 

ABC-TV  9-9:30  Broken  Arrow,  General  Mills, 
Procter  &  Gamble,  alt.,  F;  9:30-10  Pantomime 
Quiz,  Associated  Products,  L. 

CBS-TV  9-9:30  To  Tell  The  Truth,  Pharmaceuticals 
Inc.,  L;  9:30-10  Red  Skelton  Show,  S.  C.  Johnson 
&.  Son,  Pet  Milk,  alt.,  F. 

NBC-TV  9-9:30  Adventures  of  McGraw,  Procter  & 
Gamble.  F,  9:30-10  Bob  Cummings  Show,  R.  J. 
Reynolds,  Chesebrough-Pond's,  F. 

10-  11  p.m. 

ABC-TV  10-10:30  West  Point,  Phillips- Van  Heusen, 
F;  10:30-11  No  network  service. 
CBS-TV  10-10:30  The  $64,000  Question,  Revlon,  L; 
10:30-11  No  network  service. 

NBC-TV  Californians,  Singer,  Lipton,  alt.,  F;  10:30- 

11  No  network  service. 


WEDNESDAY  EVENING 

7:30-8  p.m. 

ABC-TV  Disneyland,  General  Mills,  General  Foods, 
Reynolds  Metals,  Derby  Foods,  F. 
CBS-TV  I  Love  Lucy,  Gold  Seal,  F. 
NBC-TV   Wagon   Train,   Edsel,    Drackett,  Lewis- 
Howe,  alt.,  F. 

Broadcasting 


8-  9  p.m. 

ABC-TV  8-8:30  Disneyland,  cont.;  8:30-9  Tombstone 
Territory,  Bristol-Myers,  P. 

CBS-TV  8-8:30  Leave  It  To  Beaver,  Remington 
Rand  and  sust.,  F;  8:30-9  The  Big  Record,  Olds- 
mobile,  Armour,  Pillsbury,  Kellogg,  alt.,  L. 
NBC-TV  8-8:30  Wagon  Train,  cont.:  8:30-9  Father 
Knows  Best,  Scott,  Lever  Bros.,  alt.,  F. 

9-  10  p.m. 

ABC-TV  9-9:30  Adventures  of  Ozzie  &  Harriet, 
Eastman  Kodak,  F;  9:30-10  Betty  White  Show, 
Plymouth,  L. 

CBS-TV  9-9:30  The  Millionaire,  Colgate,  F;  9:30-10 
I've  Got  a  Secret,  R.  J.  Reynolds,  L. 
NBC-TV    9-10    Kraft    Television    Theatre,  Kraft 
Foods,  L,  C. 

10-  11  p.m. 

ABC-TV  10-11  Wednesday  Night  Fights,  Miles  Co., 
Mennen,  L. 

CBS-TV  10-11  U.  S.  Steel  Hour,  U.  S.  Steel,  Arm- 
strong Circle  Theatre,  Armstrong  Cork,  alt.,  L. 
NBC-TV  10-10:30  This  is  Your  Life,  Procter  & 
Gamble,  L;  10:30-11  No  network  service. 

THURSDAY  EVENING 

7:30-8  p.m. 

ABC-TV  Circus  Boy,  Mars,  Kellogg,  F. 
CBS-TV  Sgt.  Preston  of  the  Yukon,  Quaker  Oats,  F. 
NBC-TV  Tic  Tac  Dough,  Warner-Lambert,  RCA 
Victor,  L,  C. 

8-  9  p.m. 

ABC-TV  8-8:30  Zorro,  A.  C.  Spark  Plugs,  Seven-Up 
Co.,  F;  8:30-9  The  Real  McCoys,  Sylvania,  F. 
CBS-TV  8-8:30  Richard  Diamond,  P.  Lorillard,  F; 
8:30-9  Climax,  Chrysler  Motors,  L;  (8:30-9:30 
Shower  of  Stars,  once  a  month). 
NBC-TV  8-8:30  You  Bet  Your  Life,  Toni,  De  Soto, 
alt.,  F;  8:30-9  Dragnet,  General  Foods,  Liggett  & 
Myers,  F. 

9-  10  p.m. 

ABC-TV  9-9:30  Pat  Boone  Chevy  Showroom,  Chev- 
rolet. L;  9:30-10  Navy  Log,  U.  S.  Rubber,  F. 
CBS-TV  9-9:30  Climax,  cont.;  9:30-10  Playhouse  90, 
Bristol-Myers,  American  Gas  Assn.,  Philip  Morris, 
Kimberly-Clark,  All  State  Inc.,  alt.,  L  and  F. 
NBC-TV  9-9:30  The  People's  Choice,  American 
Home  Products,  Borden,  alt.,  F;  9:30-10  Ten- 
nessee Ernie  Ford,  Ford,  L. 

10-  11  p.m. 

ABC-TV    10-10:30    Make    Me    Laugh,  American 
Tobacco,  L;  10:30-11  No  network  service. 
CBS-TV  10-10:30  Playhouse  90,  cont.;  10:30-11  Play- 
house 90,  cont. 

NBC-TV  10-10:30  Lux  Show  starring  Rosemary 
Clooney,  Lever  Bros.,  L,  C;  10:30-11  Jane  Wyman 
Show,  Hazel  Bishop,  Quaker  Oats,  alt.,  F. 


FRIDAY  EVENING 

7:30-8  p.m. 

ABC-TV  Rin  Tin  Tin,  National  Biscuit  Co.,  F. 

CBS-TV  Dick  and  the  Duchess,  sust.,  F. 

NBC-TV  Truth  or  Consequences,  Sterling  Drug,  L. 

8-9  p.m. 

ABC-TV  8-8:30  Jim  Bowie,  American  Chicle,  F; 
8 :30-9  Colt  .45,  sust.,  F. 

CBS-TV  8-8 :30  Track  Down,  American  Tobacco  Co., 
Socony,  F;  8:30-9  Zane  Grey  Theatre,  General 
Foods,  Ford,  alt.,  F. 


NBC-TV  8-8:30  Court  of  Last  Resort.  P.  Lorillard, 
F;  8:30-9  Life  of  Riley,  Lever,  F. 

9-  10  p.m. 

ABC-TV  9-9:30  Frank  Sinatra  Show.  Chesterfield, 
Bulova,  L;  9:30-10  Patrice  Munsel  Show.  Buick, 
Frigidaire.  L. 

CBS-TV  9-9:30  Phil  Silvers  Show.  R.  J.  Reynolds, 
Procter  &  Gamble,  alt.,  F;  9:30-10  Schlitz  Play- 
house, Schlitz.  F. 

NBC-TV  9-9:30  M  Squad.  American  Tobacco,  Hazel 
Bishop,  alt.,  F;  9:30-10  Tfie  Thin  Man,  Colgate- 
Palmolive,  F. 

10-  11  p.m. 

ABC-TV  10-10:30  Holiday  Hand  Book,  sust.,  F; 
10:30-11  No  network  service. 

CBS-TV  10-10:30  The  Lineup,  Brown  &  Williamson, 
Procter  &  Gamble,  alt..  F;  10:30-11  Person  to 
Person,  Time  Inc.,  American  Oil,  Florist  Tele- 
graph Del.,  alt.,  L. 

NBC-TV  10-10:30  Cavalcade  of  Sports,  Gillette,  L; 
10:30-11  Comment,  sust.,  L. 

SATURDAY  MORNING 

9-  10  a.m. 

ABC-TV  No  network  service. 

CBS-TV  9-9:30  No  network  service;  9:30-10  Captain 

Kangaroo,  sust.,  L. 

NBC-TV  No  network  service. 

10-  11  a.m. 

ABC-TV  No  network  service. 

CBS-TV  10-10:30  Captain  Kangaroo,  cont.;  10:30-11 
Mighty  Mouse  Playhouse,  General  Foods,  Colgate- 
Palmolive,  alt.,  F. 

NBC-TV  10-10:30  Howdy  Doody,  Continental  Bak- 
ing, L;  10:30-11  Ruff  &  Reddy,  General  Foods, 
alt.,  sust.,  F.  L. 

1 1  a.m.-Noon 

ABC-TV  No  network  service. 

CBS-TV  11-11:30  Heckle  &  Jeckle,  sust.,  F;  11:30-12 
Saturday  Playhouse,  sust.,  F. 

NBC-TV  11-11:30  Fury,  Bordens,  General  Foods,  F; 
11:30-12  Andy's  Gang,  Minnesota  Mining  &  Mfg. 
alt.,  sust.,  L. 

SATURDAY  AFTERNOON 

Noon-1  p.m. 

ABC-TV  No  network  service. 

CBS-TV  12-1  Jimmy  Dean  Show,  Armstrong,  alt., 
sust.,  L. 

NBC-TV  12-12:30  True  Story,  Sterling  Drug,  L; 
12:30-1  Detective's  Diary,  Sterling  Drug,  F. 

1-  2  p.m. 

ABC-TV  No  network  service. 

CBS-TV  1-1:30  The  Lone  Ranger,  General  Mills, 
Nestle,  alt.,  F;  1:30-2  No  network  service. 
NBC-TV  1-2  No  network  service. 

2-  7:30  p.m. 

ABC-TV  No  network  service. 
CBS-TV  No  network  service. 
NBC-TV  No  network  service. 

SATURDAY  EVENING 

7:30-8  p.m. 

ABC-TV  Dick  Clark  Show,  Beech-Nut  Life  Savers. 
L. 

CBS-TV  7:30-8  Perry  Mason,  Libby-Owens-Ford 
Glass,  Armour,  Pillsbury,  Bristol-Myers,  alt.,  F. 
NBC-TV  People  Are  Funny,  Reynolds,  Toni,  alt.,  F. 


SPECIAL  PROGRAMS 
CBS-TV 

April  7:  9-10  p.m. 

The  Lucille  Ball-Desi  Arnez  Show 
Api-il  13:  5-6  p.m. 

Conquest 
April  19:  12-1  p.m. 

Concert  from  Carnegie  Hall 
April  19:  7:30-9  p.m. 

DuPont  Show  of  the  Month 
April  19:  9-10  p.m. 

High  Adventure  with  Lowell  Thomas 
April  24:  8:30-9:30  p.m. 

Shower  of  Stars 
May  9:  9:30-11  p.m. 

DuPont  Show  of  the  Month 
May  28:  10-11  p.m. 

High  Adventure  with  Lowell  Thomas 
June  7:  9:30-11  p.m. 

DuPont  Show  of  the  Month 

NBC-TV 

April  9:  9-10  p.m. 

Swing  Into  Spring  ■'. 
April  15:  9-10  p.m. 

Jerry  Lewis  Show 
April  15:  10-11:30  p.m. 

The  Emmy  Awards 
April'  18:  7:30-8:30  p.m. 

Shirley  Temple's  Storybook 

"Son  of  Aladdin" 
April  25:  9:30-11:00  p.m. 

Dial  M  for  Murder 
April  27:  6:30-7:30  p.m. 

Hansel  &  Gretel 
May  8:  7:30-8:30  p.m. 

Shirley  Temple's  Storybook 

"Sleeping  Beauty" 
May  16:  10-11  p.m. 

Jerry  Lewis  Show 
June  8  (tentative) :  8-9  p.m. 

Shirley  Temple's  Storybook 

"The  Emperor's  New  Clothes" 


8-  9  p.m. 

ABC-TV  8-9  Country  Music  Jubilee,  Williamson- 
Dickie,  L. 

CBS-TV  8-8:30   Perry   Mason,   cont.;   8:30-9  Top 
Dollar,  Brown  &  Williamson,  F. 
NBC-TV  8-9  Perry  Como,  American  Dairy,  Kno- 
mark,  Noxema,  RCA-Whirlpool,  Kleenex,  Sun- 
beam, Polaroid,  alt.,  L,  C. 

9-  10  p.m. 

ABC-TV  9-10  Lawrence  Welk  Show,  Dodge,  L 
CBS-TV  9-9:30  Gale  Storm  Show,  Nestle,  Helene 
Curtis,  alt.,  F;  9:30-10  Have  Gun,  Will  Travel, 
Whitehall,  Lever,  alt.,  F. 

NBC-TV  9-9:30  Club  Oasis,  Liggett  &  Myers,  alt., 
Polly  Bergen,  Max  Factor,  L;  9:30-10  Film  An- 
thology, Scott,  Schick,  F. 

10-  11  p.m. 

ABC-TV  10-10:30  Mike  Wallace  Interview,  Philip 
Morris,  L;  10:30-11  No  network  service. 
CBS-TV  10-10:30  Gunsmoke,  Liggett  &  Myers,  Rem- 
ington Rand,  alt.,  F;  10:30-11  No  network  service 
NBC-TV  10-10 :30  Ted  Mack's  Amateur  Hour,  Phar- 
maceuticals, L;  10:30-11  Your  Hit  Parade,  Amer- 
ican Tobacco,  Toni,  L,  C. 


RADIO  NETWORK  SHOWSHEET 

THE  PROGRAMS,  THE  SCHEDULES,  THE  SPONSORS    Published  first  issue  in  each  quarter 


The  information  in  the  radio  showsheet  is 
listed  by  day  in  morning,  afternoon  and 
evening  blocks.  Monday-Friday  radio  pro- 
gramming is  listed  as  one  unit;  where  pro- 
gramming varies  from  day  to  day  this  in- 
formation appears^  within  the  individual 
network  time  segments.  Within  each  seg- 
ment, the  networks  are  listed  alphabetically 
with  the  following  information:  time,  pro- 
gram title  in  italics,  followed  by  sponsors 
or  type  of  sponsorship.  Abbreviations:  sust., 
sustaining;  part.,  participating;  alt.,  alternate 
sponsor;  seg.,  segmented.  All  times  are 
NYT.  The  CBS  Radio  schedule  applies  only 
to  the  week  April  6-12. 

SUNDAY  MORNING 

7-8  a.m. 

ABN  No  network  service. 

CBS  7-7:30  No  network  service;  7:30-8  Morning 

Meditation,  sust. 

MBS  No  network  service. 

NBC  No  network  service. 

Broadcasting 


8-  9  a.m. 

ABN  8-8:30  Radio  Bible  Class,  Radio  Bible  Class; 
8:30-9  Wings  of  Healing,  Dr.  Thomas  Wyatt. 
CBS  8-8:15  News,  sust.;  8:15-8:30  Keyboard  Con- 
certs, sust.;  8:30-9  Sunday  Morning  Gathering, 
sust. 

MBS  No  network  service. 
NBC  No  network  service. 

9-  10  a.m. 

ABN  9-9:05  Weekend  News,  sust.;  9:05-9:30  No 
network  service;  9:30-10  Voice  of  Prophecy, 
Voice  of  Prophecy  Inc. 

CBS  9-9:15  CBS  Radio  World  News  Roundup, 
Edsel,  seg.;  9:15-9:30  The  Music  Room,  sust.; 
9:30-10  Church  of  the  Air,  sust. 
MBS  9-9:30  Wings  of  Healing,  Wings  of  Healing; 
9:30-10  Back  to  God,  Christian  Reformed  Church. 
NBC  9-9:05  News,  sust.;  9:05-9:15  World  News 
Roundup,  co-op;  9:15-9:30  Art  of  Living,  sust.; 
9:30-10  Voice  of  Prophecy,  Voice  of  Prophecy  Inc. 

10-  11  a.m. 

ABN  10-10:05  Weekend  News,  sust.;  10:05-10:30 
Message  of  Israel,  sust.;  10:30-10:35  Weekend 
News,  sust.;  10:35-11  Negro  College  Choirs,  sust. 
CBS  10-10:05  Robert  Trout-News,  Chevrolet;  10:05- 
10:30  E.  Power  Biggs,  sust.;  10:30-11  Invitation  to 
Learning,  sust. 

MBS  10-10:30  Radio  Bible  Class,  Radio  Bible  Class; 
10:30-11  Voice  of  Prophecy,  Voice  of  Prophecy 
Inc. 

NBC  10-10:05  News,  sust.;  10:05-10:30  National  Ra- 
dio Pulpit,  sust.;  10:30-11  Monitor*. 


1 1  a.m.-Noon 

ABN  11-11:30  No  network  service;  11:30-11-35 
Weekend  News,  sust.;  11:35-12  Christian  in 
Action,  sust. 

CBS  11-11:05  CBS  News,  sust.;  11:05-11:15  Charles 
Colhngwood,  seg.;  11:15-11:30  Howard  K.  Smith, 
sust.;  11:30-12  Salt  Lake  City  Tabernacle,  sust 
MBS  11-11:15  Frank  &  Ernest,  Dawn  Bible  Stu- 
dents Assn.;  11:15-11:30  How  Christian  Science 
Heals,  First  Church  of  Christ,  Scientist;  11:30- 
11:35  News,  sust.;  11:35-12  UN  News  Around  the 
World,  sust. 
NBC  11-12  Monitor*. 


SUNDAY  AFTERNOON 

JVoon-1  p.m. 

ABN  12-12:30  No  network  service;  12:30-1  Moods 
in  Melody,  sust. 

CBS  12-12:05  Robert  Trout-News,  Chevrolet;  12:05- 
12:30  Vincent  Lopez  Orchestra,  sust.;  12:30-12-55 
Guy  Lombardo  Orchestra,  sust.;  12:55-1  Ford 
Road  Show,  Ford. 

MBS  12-12:05  News,  co-op;  12:05-12:30  The  Space 

Age,  co-op;  12:30-12:35  Frankie  Frisch,  Quaker 

State  Oil  Refining  Corp.;  12:35-12:45  America's 

Top  Tunes,  co-op;  12:45-1  How  Christian  Science 

Heals,  First  Church  of  Christ,  Scientist. 

NBC  12-12:30  Monitor*;  12:30-1  The  Eternal  Light, 

sust. 

CONTINUED 

April  7,  1958    •    Page  107 


RADIO  NETWORK  SHOWSHEET  continued 


rnmmmmimmmm 


SUNDAY  AFTERNOON  (Cont.) 

1-  2  p.m. 

ABN  1-1:15  As  We  See  It,  sust.;  1:15-1:30  It's 
Your  Business,  sust.;  1:30-1:35  Weekend  News, 
R.  J.  Reynolds,  General  Mills;  1:35-2  Pilgrimage, 

CBS'l-l:05  CBS  News,  sust.;  1:05-2  The  Best  in 

Music,  sust.   „        „  ... 

MBS  1-1:15  News,  co-op;  1:15-1:30  Keep  Healthy. 
sust.;   1:30-2  Luthern  Hour,  Lutheran  Layman  s 

L(E*3  £UG 

NBC  1-1:30  Monitor*;  1:30-2  The  Lutheran  Hour, 
Lutheran  Layman's  League. 

2-  3  p.m. 

ABN  2-2:30  Oral  Roberts.  Oral  Roberts  Evangelis- 
tic   Assn.;    2:30-3    Herald    of    Truth,  Highland 
Churches  of  Christ.  ■ 
CBS  2-2  05  Robert  Trout-News,  Chevrolet;  2.05- 

2  30  Masters  Golf  Tournament,  sust.;  2:30-2:55 
Frontier   Gentlemen,    sust.;    2:55-3    Ford  Road 

MBSU2-2:05dNeu;s,  sust.;  2:05-2:30  Warmup,  Game 

of  the  Day,  sust.;  2:30-2:35  News,  Bristol-Myers 

(Buffer in);  2:35-3  Game  of  the  Day,  sust. 

NBC  2-2:30  Monitor*;  2:30-3  The  Catholic  Hour, 

sust. 

3-  4  p.m. 

ABN  3-3:05  Weekend  News,  R.  J.  Reynolds,  Gen- 
eral Mills;  3:05-3:10  Speaking  of  Sports,  sust.; 

3  10-3:30  Sammy  Kaye  Sunday  Serenade,  sust.; 
3:30-4  Hour  of  Decision,  Billy  Graham  Evangelis- 
tic  .Assn 

CBS  3-3:05  CBS  News,  sust;  3:05-4  New  York 
Philharmonic  Symphony,  sust 

MBS  3-3:05  News,  co-op;  3:05-3:30  Game  of  the 
Day    sust.;  3:30-3:35  News,  Bristol-Myers  (Buf- 
ferin);  3:35-4  Game  of  the  Day,  sust. 
NBC  3-4  Monitor*. 

4-  5  p.m. 

ABN  4-4  30  Old  Fashioned  Revival  Hour,  Gospel 
Broadcasting  Co.;  4:30-5  Radio  Bible  Class,  Ra- 

CBS  T-4130CWeu>  York  Philharmonic  Symphony, 
sust  •  4-30-4:35  Ford  Road  Show,  Ford;  4:35-5 
Suspense,  Best  Foods,  Ex-Lax,  Pfizer,  Edsel,  seg. 
MBS  4-4:05  News,  co-op;  4:05-4:30  (or  conclusion) 
Game  of  the  Day,  Scoreboard,  sust :.;  4:30-4:35 
News,  Bristol-Myers  (Bufferin);  4:35-5  America's 
Top  Tunes,  co-op. 
NBC  4-5  Monitor*. 

5-  6  p.m. 

ABN  5-5:30  Dr.  Bob  Pierce,  World  Vision  Inc.; 
5:30-6  Freedom  Sings  Concert,  sust. 
CBS  5-5:05  Robert  Trout-News,  Chevrolet;  5 .05- 
5-30  Yours  Truly,  Johnny  Dollar, ,  Edsel,  Pfizer, 
Best  Foods;  5:30-5:55  Masters  Golf  Tournament, 
sust.;  5:55-6  Ford  Road  Show,  Ford.  . 
MBS  5-5:05  News,  co-op;  5 :05-5 :30  America's  Top 
Tunes,  co-op;  5:30-5:35  Frankze  Frisch,  Quaker 
State   Oil  Refining  Corp.,   Bristol-Myers  (Buf- 
ferin);  5:35-5:45   America's  Top   Tunes,  co-op, 
5-45-6  Nexus-Gabriel  Heatter,  Hudson  Vitamin 
Corp.,  Lee  County  Land  &  Title  Corp.,  part. 
NBC  5-6  Monitor*. 


SUNDAY  EVENING 

6-  7  p.m. 

ABN  6-6:15  Monday  Morning  Headlines,  R.  J. 
Reynolds,  General  Mills;  6:15-6:30  Paul  Harvey 
News,  Bankers  Life  &  Casualty  Co.;  6  30-6  45 
Quiniy   Howe,    sust.;    6:45-7    George  Sokolsky, 

CBS°6-6:05  CBS  News,  sust.;  6:05-6:30  Indictment 
Edsel;  6:30-6:55  Gunsmoke,  Edsel;  6:55-7  Robert 

Trout- News,  Chevrolet.   _  .  . 

MBS  6-6:05  News,  co-op;  6:05-6:30  Science  is  My 
Beat,  sust.;  6:30-6:35  News,  National  L  P.  Gas 
Council,  Bristol-Myers  (Bufferin) ;  6.35-7  Bill 
Stern's  Sports  Beat,  co-op.  > 
NBC  6-6:15  Monitor*;  6:15-6:30  On  the  Line ■  with 
Bob  Considine.  Mutual  of  Omaha;  6.30-6.32.30 
Monitor;  6:32:30-7  Meet  the  Press,  sust. 

7-  8  p.m. 

ABN  7-7  05  Weekend  News,  R.  J.  Reynolds,  Gen- 
eral Mills;  7:05-7:10  Speaking  of  Sports,  sust; 
7-10-7:15  White  House  Report,  sust;  7.15-7.30 
Overseas  Assignment,  sust.;  7:30-8  p.m.  Met  Audi- 
tions of  the  Air,  sust.  „,  ,.,„  a 
CBS  7-7:30  Jack  Benny,  Home  Insurance;  7  30-8 
Sez  Who,  Edsel,  Cowles,  Chrysler,  General  Mills, 

O  l*OV6  N"GStlG 

MBS  7-7:30  Wings  of  Healing,  Wings  of  Healing; 

7-  30-7-35  News,  Bristol-Myers,  Ex-Lax;  7:35-8 
America's  Top  Tunes,  co-op. 

NBC  7-8  Monitor*. 

8-  9  p.m. 

ABN  8-8:05  Weekend  News,  R.  J.  Reynolds;  8:05- 
8:10  Speaking  of  Sports,  sust.;  8:10-9  No  network 

CBSV18-8-05  News- Walter  Cronkite,  Hertz;  8:05-9 
Mitch  Miller  Show,  Grove,  Johnson  &  Johnson, 

MRStle8  i?doelHour    of    Decision,    Billy  Graham 
Ev!ngenst?c  Assn.;  8:30-8:35  News,  sust.;  8:35-9 
America's  Top  Tunes,  co-op. 
NBC  8-9  Monitor*. 

9-  10  p.m. 

ABN  9-9:05  Weekend  News,  R.  J.  Reynolds;  9:05- 


9  10  Speaking  of  Sports,  sust.;  9:10-9:30  No  net- 
work service;  9:30-9:35  News,  R.  J.  Reynolds; 
9:35-10  No  network  service.  _„  _ 

CBS  9-9  05  CBS  News,  sust;  9:05-9:30  Country 
Music  Show,  Philip  Morris;  9:30-10  Face  the  Na- 

MB?' 9-9:05  News,  co-op;  9:05-9:30  Music  Beyond 
the  Stars,  co-op;  9:30-9:35  Frankie  Frtsch,  Quaker 
State  Oil  Refining  Corp.,  Bristol-Myers  (Buf- 
ferin); 9:35-9:45  Vtrgtl  Pmkley-Neios,  sust.;  9:45- 

10  Dan  Smoot  Show,  co-op. 
NBC  9-10  Monitor* 

10-11  p.m. 

ABN  10-10:15  Erwin  Canham,  sust.;  10:15-10:30 
No  network  service;  10:30-11  Revival  Time,  As- 
semblies of  God.  .„  „  ,„ 
CBS  10-10:05  CBS  News,  sust.;  10:05-10:15  The 
World  Tonight,  sust.;  10:15-10:30  Sunday  Sports 
Resume,  Nestle,  Edsel,  seg.;  10:30-11  Church  of 
the  Air,  sust.  _„ 
MBS  10-10:30  Marian  Theatre,  sust.;  10.30-10.35 
News-John  T.  Flynn,  America's  Future  Bristol- 
Mvers  (Bufferin);  10:35-10:45  News- John  T 
Flynn,  co-op;  10:45-11  Music  Beyond  the  Stars, 

NBC°P10-10:30  Hour  of  Decision,  Billy  Graham 
Evangelistic  Assn.  (split  network  with  Moni- 
tor) ;  10:30-11  Youth  Wants  to  Know,  sust. 

11  p.m.-Midnight 

ABN    11-11  -05   Weekend  News,  R.  J.  Reynolds; 
11  05-11  25  No  network  service;  11:25-11:30  Late 
News,  sust.;  11:30-12  No  network  service 
CBS  11-11  -10  CBS  Neuis,  sust.;  11:10-11:30  Chuck 
Foster   Orchestra,   sust.;    11:30-12   Andy  Powell 

MBs'ieil-li  :05  StNews,    co-op;    11:05-11:30  Music 
Beyond  the  Stars,  sust.;  11:30-11:35  News,  sust; 
11-35-12  Music  Beyond  the  Stars,  sust. 
NBC  11-11:30  Monitor*;  11:30-12  No  network  serv- 
ice. 

Midnight-1  a.m. 

ABN  No  network  service.  _t  , 

CBS  12-12:05  CBS  News,  sust.;  12:05-1  No  network 

cprviCG 

MBS  12-12:05  News  co-op;  12:05-12:30  The  Barry 
Gray  Show,  sust.;  12:30-12:35  News,  sust.;  12:35- 
1  The  Barry  Gray  Show,  sust. 
NBC  No  network  service. 


1-2  a.m. 

ABN  No  network  service. 

CBS  No  network  service.   

MBS  1-1:05  News,  co-op;   1:05-1:30  Barry  Gray 
Show,  sust.;  1:30-1:35;  News,  sust.;  1:35-2  Barry 
Gray  Show,  sust. 
NBC  No  network  service. 


MONDAY-FRIDAY  MORNING 

8-  9  a.m. 

ABN  8-8:15  News  Around  the  World,  co-op;  8:15- 
9  No  network  service. 

CBS  8-8 :15  CBS  Radio  World  News  Roundup,  Ford 
co-op;  8:15-8:55  No  network  service;  8:55-9  Ford 
Road  'Show,  Ford. 
MBS  8-9  No  network  service. 
NBC  8-9  No  network  service. 

9-  10  a.m. 

ABN  9-10  Breakfast  Club,  part.,  Scholl,  Campana 
Sales,  General  Foods,  Magla  Products,  Thos  D. 
Richardson,  Musselman,  Philco,  Pioneer  Indus- 
tries Lewyt,  American  Cyanamid,  Kretschmer, 
Bristol-Myers,  Appian  Way  Pizza,  Buitom, 
Kitchen  Art  Food,  Sandura,  American  Bird  Food, 
KVP,  Dumas,  Milner  Products,  Fred  Fear,  Lever 
Bros.  „  ,  . 

CBS  9-9  15  CBS  Radio  News  of  America,  co-op; 
9:15-9:20  Ford  Road  Show,  Ford;  9:20-10  No  net- 
work service.  . 

MBS  9-9 "15  Robert  Hurleigh-News,  co-op;  9.15- 

9-  30  America's  Top  Tunes,  co-op;  9:30-9:35  News, 
Sleep-Eze  (Tues);  9:35-10  America's  Top  Tunes, 

NBC  9-9:15  News,  part.;  9:15-10  No  network  serv- 
ice. 

10-  11  a.m. 

ABN  10-10:55  No  network  service;  10:55-11  Late 
News,  Plough.  . 
CBS  10-11  Arthur  Godfrey  Time,  American  Home 
Foods  Armour,  Bristol-Myers,  Chun  King, 
Ford,  Frito,  General  Electric,  General  Foods, 
Hartz  Sara  Lee,  Lewis-Howe,  Libby-McNeil- 
Libby,  Mogen  David,  Niagara  Therapy,  Peter 
Paul,   Pharma-Craft,    Singer,   Standard  Brands, 

Curtis  Publishing.   _„  „„  „  .    _  ... 

MBS  10-10-05  News,  co-op;  10:05-10:30  Kate  Smith, 
co-op  General  Electric  (Mon.,  Tues.,  Thurs., 
Fri )  'part.  Reader's  Digest  Book  (Wed.,  Fri.,) 
part  Dumas  Milner  (Thurs.,  Fri.,)  10:30-10:35 
News  Sleep-Eze  (Tues.);  10:35-10:40  Bill  Stem, 
Colgate-Palmolive;  10:40-10:45  Boris  Karloff  Pre- 
sents co-op;  10:45-10:50  Gayelord  Hauser,  co-op; 
10-50-10-55  Fred  Robbins— Assignment  Holly- 
wood, co-op;  10:55-11  Maggi  McNellis— Assign- 
ment Broadway,  co-op.  _  „„  _„  _ 
NBC  10-10:05  News,  part;  10:05-10:30  My  True 
Story,  part.;  10:30-11  Don  Ameche's  Real  Life 
Stories,  part. 


CBS  11-11-30  TBA;  11:30-11:45  No  network  serv- 
ice- 11-45-12  Howard  Miller,  Wrigley. 
MBS  11-11:05  News,  co-op;  11 :05-ll  :30  Kate  Smith, 
co-op  Reader's  Digest  Book  (Wed,,  Thurs.. 
Fri.)  part..  Dumas  Milner  (Thurs..  Fri.)  11  so- 
il -35  News,  Ex-Lax  (Tues.,  Thurs.);  11:35-12 
Queen  for  a  Day,  co-op. 

NBC  11-11:05  News,  part.;   11:05-12  NBC  Band- 
stand, part. 

MONDAY-FRIDAY  AFTERNOON 

Noon-1  p.m. 

ABN  12-12:15  Paul  Harvey,  co-op;  12:15-12:20 
Sunshine  Boys,  Sterling  Drug;  12.20-12:55  No 
network  service;  12:55-1  Late  News,  sust 
CBS  12-12:05  Larry  Lesueur-News,  Miles  Labs, 
12:05-12:30  Backstage  Wife,  Calgon,  Bristol- 
Mvers  Colgate-Palmolive,  Mentholatum ;  12.30- 
12-45  Romance  of  Helen  Trent,  Calgon  Bristol- 
Myers  Pharma-Craft;  12:45-1  Our  Gal  Sunday, 
Best  Foods,  Calgon,  Mentholatum.  . 
MBS  12-12  05  News,  co-op;  12:05-12:15  America's 
Top  Tunes,  sust.;  12:15-12:30  The  Answer  Man, 
co-op  part.  Hudson  Vitamin  (Tues.,  Wed., 
Thurs  Fri);  12:30-12:35  News,  Sleep-Eze  (Tues., 
Thurs')-  12:35-1  No  network  service. 
NBC  12-12:05  News,  part.;  12:05-1  No  network 
service. 

1-  2  p.m. 

ABN    1-1:55    No    network    service;    1:55-2  Late 
News,  Nylonet.  _  _    .    _  , 

CBS  1-1  15  This  Is  Nora  Drake,  Best  Foods, 
Pharma-Craft,  Dumas  Milner;  1:15-1:30  Ma  Per- 
kins, Best  Foods,  Bristol-Myers,  Pharma-Craft, 
Staley,  Dumas  Milner;  1:30-1:45  Young  Dr. 
Malone.  Best  Foods,  Bristol-Myers  Pharma- 
Craft-  1-45-2  The  Road  of  Life,  Mentholatum. 
MBS  1-1-15  Neios-Cedric  Foster,  co-op;  1:15-1:30 
Lots  Of  Music,  co-op;  1:30-1:35  Neuis-Gabriel 
Heatter,  Niagara  Therapy  Mfg.  (Mon.,  Tues.) 
Hudson  Vitamins  (Wed.,  Fri.)  Ex-Lax  (Mon 
Wed.,  Fri.);  1:35-1:50  Lots  Of  Music,  co-op;  1:50-2 

WBCrWlU-l':05USNeu;s,    part.;    1:05-2    No  network 

service. 

2-  3  p.m. 

ABN  2-2:55  No  network  service;  2-55-3  Late  News, 

CBS*  2-2  05  Bill  Downs-News,  Miles  Labs;  2:05- 
2  15  The  Right  to  Happiness,  sust.;  2:15-2:30  Sec- 
ond Mrs.  Burton,  Best  Foods,  Colgate-Palmolive 
Mentholatum,     Dumas     Milner;    2:30-2  45  The 
Couple    Next   Door,   Mentholatum;    2.45-3  Just 
Entertainment-Pat  Buttram  Wrigley. 
MBS   2-2:30   Game   of  the   Day,  sust.;  2.30-2.35 
News,  sust.;  2:35-3  Game  of  the  Day,  cont 
NBC  2-2:05  News,  part.;  2:05-2:30  True  Confes- 
sions  part.;  2:30-2:45  One  Man's  Family,  part.; 
2:45-3  The  Affairs  of  Dr.  Gentry,  part. 

3-  4  p.m. 

ABN    3-3:55   No    network    service;    3:55-4  Late 

CB^t-^M  Houseparty,  American  Bird,  California 
Prune,    Carnation,    Pharma-Craft;    3:30-4  Ford 

MBSd3-3horNeSsfdco-op;  3:05-3:30  Game  of  the 
Day,  cont.;  3:30-3:35  News,  sust.;  3:35-4  Game 

NBCh3-3*5*  News,  part.;  3:05-3:30  Five  Star 
Matinee,  part.:  3:30-3:45  Woman  in  My  House, 
part.;  3:45-4  Pepper  Young's  Family,  part. 

4-  5  p.m. 

ABN  4-4:55  No  network  service;  4:55-5  Late  News, 

CBSt'4-4:55  No  network  service;  4:55-5  CBS  News, 

MBS'4-4:05  News,  co-op;  4:05-4:30  (or  conclusion) 
Game  of  the  Day,  cont.,  Wrapup,  sust;  4:30- 
4:35  News,  sust;   4:35-5  America's  Top  Tunes, 

N°BC°P4-4:05  News,  part.;  4:05-4:55  No  network 
service;  4:55-5  R.  Harkness,  Ralston-Purma. 


5-6  p.m. 


network    service;    5:55-6  Late 


11  a.m.-Noon 

11-11:55  No 

News,  sust. 


ABN 

Late 


network    service;  11:55-12, 


Page  108    •    April  7,  1958 


ABN    5-5:55  No 

CbT'S5-5^05  No  network  service;  5:05-5:30  Ford 
Road  Show,  Ford;  5:30-6  No  network  service 
(Friday  only)  5:30-5:45  UN  on  the  Record  sust 
MBS  5-5 -.05  News,  co-op;  5:05-5:30  America's :  Top 
Tunes  co-op-  5:30-5:35  News,  Nylonet  (Mon., 
Tues  Wed  )  L  &  M  (Thurs.,  Fri.)  Ex-Lax 
(Mon.,  Wed!,  Fri.);  5:35-6  America's  Top  Tunes, 

NBC  5-5:05  Neu>s,  part.;  5:05-6  No  network  serv- 
ice. 

MONDAY-FRIDAY  EVENING 

6-7  p.m. 

ABN  6-6:15  No  network  service;  6:15-6:30  Quincy 
Howe  sust.;  6:30-6:40  John  Daly  Chevrolet; 
6:40-6:45  Paul  Harvey,  Midas,  R.  J.  Reynolds; 

6-  45-6-50  Late  Sports,  sust;  6:50-6:55  Weather, 
sust.  6:55-7  No  network  service 

CBS  6-7  No  network  service;  (Friday  only)  6- 
6:05  Allan  Jackson-News,  sust.;  6.05-6.30  Fora 
Road  Show,  Ford;  6:45-7  Loioell  Thomas,  Delco. 
MBS  6-6:05  Neu;s-Gabriel  Heatter .  co-op;  6.05- 
6:30  America's  Top  Tunes,  co-op;  6.30-6  35  News, 
Sleep-Eze,  Winston  (Mon.,  Tues.,  Wed.,  Fri.), 
6  35-7  America's  Top  Tunes,  co-op. 
NBC  6-6:05  News,  part;  6:05-6:45  No  network 
service;  6:45-7  Three  Star  Extra,  Sun  Oil,  co-op. 

7-  8  p.m. 

ABN  7-7:15  Eduiard  P.  Morgan,  AFL-CIO;  7:15- 

Broadcasting 


7:55  No  network  service;  7:55-8  Late  News.  sust. 
CBS  7-7:05  Sports  Time,  Barbasol,  R.  J.  Reynolds- 
7:05-7:30  Amos  're'  Andy  Music  Hall,  Nestle,  Best 
Foods,  General  Foods,  General  Mills,  Johnson  & 
Johnson,  Kendall,  National  Selected;  7:30-7:35 
Business  News-Walter  Cronkite,  Hertz;  7:35-7:45 
Answer  Please,  seg.;  7:45-8  Edward  R.  Murrow- 
News,  Ford. 

MBS  7-7:15  Fulton  Lewis  Jr.,  co-op;  7:15-7:30 
(Mon.-Wed.-Fri.)  America's  Top  Tunes,  co-op, 
(Tues.-Thurs.)  Assignment  People,  sust.;  7:30- 
7:35  News-Gabriel  Heatter,  Hudson  Vitamins 
(Mon.)  Imdrin  (Tues.)  Pharmaceuticals'  Inc. 
(Wed.)  Beltone  (Thurs.)  Spring  Air  (Fri.); 
7:35-8  (Mon.)  Reporters  Roundup,  co-op  (Tues.) 
The  Army  Hour,  sust.  (Wed.)  Family  Theatre, 
sust.  (Thur.)  By  the  People,  sust.  (Fri.)  Lom- 
bardoland,  U.  S.  A.,  sust. 

NBC  7-7:15  News,  part.;  7:15-7:30  Alex  Dreier,  co- 
op; 7:30-7:45  News  of  the  World,  part.;  7:45-8 
Life  and  the  World,  part. 

8-  9  p.m. 

ABN  8-8:25  No  network  service;  8:25-8:30  Late 
News,  sust.;  8:30-8:55  no  network  service;  8:55- 
9  Late  News,  sust. 

CBS  8-8:30  Robert  Q.  Lewis,  Ex-Lax,  Campana, 
Comstock,  General  Mills,  Grove  Labs,  Lewis- 
Howe,  Kendall,  Dumas  Milner,  National  Selected, 
Nestle,  Nylonet,  Plough;  8:30-8:35  George  Her- 
man-News, Aero-Mayflower;  8:35-9  Rusty  Draper, 
seg. 

MBS  8-8:05  News,  co-op.;  8:05-8:30  (Mon.)  True 
Detective  (Tues.)  Squad  Room  (Wed.)  Ex- 
ploring Tomorrow  (Thurs.)  The  Secrets  of 
Scotland  Yard  (Fri.),  Exploring  Tomorrow,  part., 
Ex-Lax,  L  &  M;  8:30-8:35  News,  Sleep-Eze;  8:35- 
9  (Mon.)  Lives  of  Harry  Lime  (Tues.)  Adven- 
tures of  the  Scarlet  Pimpernel  (Wed.)  Horatio 
Hornblower  (Thurs.)  Lives  of  Harry  Lime  (Fri.) 
Horatio  Hornblower,  co-op. 

NBC  8-8:05  News,  part.;  8:05-8:30  (Mon.)  You  Bet 
Your  Life,  part.  (Tues.)  Nightline,  part.  (Wed.) 
People  Are  Funny,  part.  (Thurs.)  Nightline,  part. 
(Fri.)  Nightline,  part.  9:30-9  (Mon.)  8:30-8:55 
Nightline,  part.;  8:55-9  News,  part.;  (Tues.- 
Thurs.)  Nightline,  part.;  (Fri.)  Monitor.* 

9-  10  p.m. 

ABN  9-9:55  No  network  service;  9:55-10  People  in 
the  News  sust. 

CBS  9-9:05  Robert  Trout-News,  Chevrolet;  9:05- 
9:25  The  World  Tonight,  Ex -Lax,  Nestle,  Grove; 
9:25-9:30  News  Analysis-Eric  Sevareid,  Aero- 
Mayflower;  9:30-10  (Mon.)  Capital  Cloakroom, 
sust.  (Tues.)  The  Last  Word,  sust.  (Wed.)  The 
Leading  Question,  sust.  (Thurs.)  Stuart  Foster 
Show,  sust.  (Fri.)  Dance  Orchestra,  sust. 
MBS  9-9:05  News,  co-op.;  9:05-9:15  UN  Radio  Re- 
view, sust.;  9:15-9:30  Music  Beyond  the  Stars, 
co-op;  9:30-9:35  Bill  Stern-Sports  News,  Sleep- 
Eze;  9:35-10  Music  Beyond  the  Stars,  co-op. 
NBC  9-10  (Mon.)  9-9:30  Bell  Telephone  Hour,  Bell 
System,  9:30-10  Nightline,  part.  (Tues.-Thurs.) 
Nightline,  part.  (Fri.)  Monitor*. 

10-  11  p.m. 

ABN  10-10:05  John  W.  Vandercook,  AFL-CIO; 
10:05-10:55  No  network  service;  10:55-11  Late 
JVgxus  sust. 

CBS  10-10:05  CBS  News,  sust.;  10:05-10:30  (Mon.) 
Paul  Neighbors  Orchestra,  sust.  (Tues.)  Dick 
Stabile  Orchestra,  sust.  (Wed.)  Daue  Lewinter, 
sust.  (Thurs.)  Erroll  Garner  Trio,  sust.  (Fri.) 
Maynard  Ferguson  Orchestra,  sust.;  10:30-11 
(Mon.)  Henry  Jerome  Orchestra,  sust.  (Tues.) 
Paul  Neighbors  Orchestra,  sust.  (Wed.,  Thurs.) 
Teddy  Wilson  Trio,  sust.  (Fri.)  Sammy  Kaye 
Orchestra  sust. 

MBS  10-10:05  News,  co-op;  10:05-10:30  Music  Be- 
yond the  Stars,  co-op;  10:30-10:35  News,  Sleep- 
Eze;  10:35-11  Music  Beyond  The  Stars,  co-op. 
NBC  10-10:05  News,  part.  10:05-10:30  (Mon.)  Clas- 
sical Music  for  People  Who  Hate  Classical  Music. 
sust.  (Tues.)  Treasury  of  Music,  sust.  (Wed.)  At 
the  UN  with  Pauline  Frederick,  sust.  (Thurs.) 
Family  Living  '57,  sust.  (Fri.)  Boxing,  Gillette; 
10:30-11  (Mon.-Thurs.)  10:30-10:45  Neuis  of  the 
World  (repeat)  part.  10:45-11  Life  and  the  World 
(repeat)  part.  (Fri.)  10:30-11  Comment,  part. 

11  p.m.-Midnight 

ABN  11-11:55  No  network  service;  11:55-12  Late 
News,  sust. 

CBS  11-11:10  CBS  News,  sust.;  11:10-11:30  (Mon., 
Thurs.)  Eddie  Layton  Orchestra,  sust.  (Tues.) 
Chuck  Foster  Orchestra,  sust.  (Wed.)  Erroll 
Garner  Trio,  sust.  (Fri.)  Jimmy  Dorsey  Orches- 
tra, sust.;  11:30-12  (Mon.,  Wed.)  Jimmy  Dorsey 
Orchestra,  sust.  (Tues.,  Thurs.,  Fri.)  Xavier 
Cugat  Orchestra,  sust. 

MBS  11-11:05  News,  co-op,  sust.;  11:05-11:30  Long 

John  Show,  co-op;  11:30-11:35  News,  co-op,  sust.; 

11:35-12  Long  John  Show,  sust. 

NBC  11-11:05  News,  part.;  11:05-12  No  network 

service. 

Midnight-1  a.m. 

ABN  12-1  No  network  service. 

CBS  12-12:05  CBS  News,  sust.;  12:05-1  No  network 

service.   

MBS  12-12:05  News,  co-op,  sust.;  12:05-12:30  The 
Barry  Gray  Show,  sust.;  12:30-12:35  News,  sust.; 
12:35-1  The  Barry  Gray  Show,  sust. 
NBC  12-1  No  network  service. 

1-2  a.m. 

ABN  1-2  No  network  service. 
CBS  No  network  service. 

MBS    1-1:05    News,    co-op,    sust.;    1:05-1:30  The 
Barry  Gray  Show,  sust.;  1:30-1:35  Neuis,  sust.; 
1:35-2  The  Barry  Gray  Show,  sust. 
NBC  1-2  No  network  service. 

Broadcasting 


SATURDAY  MORNING 

8-  9  a.m. 

ABN  8-8:55  No  network  service;  8:55-9  Weekend 
News.  R.  J.  Reynolds. 

CBS   8-8:15   CBS   World   News  Roundup,  Ford, 
Edsel.  co-op;  8:15-9  No  network  service. 
MBS  8-9  No  network  service. 
NBC  No  network  service. 

9-  10  a.m. 

ABN  9-9:55  Johnny  Pearson  Show,  sust.;  9:55-10 

Weekend  News,  R.  J.  Reynolds. 

CBS  9-9:05  Bill  Downs-News,  Miles  Labs;  9:05- 

9:15  CBS  Radio  News  of  America.  Larry  Lesueur, 

co-op;   9:15-9:30  Man  Around  the  House,  seg.; 

9:30-9:45  CBS  Radio  Farm  News,  seg.;  9:45-10 

Garden  Gate.  Hudson  Vitamins,  Edsel,  seg. 

MBS  9-9:05  News,  co-op;  9:05-9:30  America's  Top 

Tunes,  co-op;  9:30-9:35  News,  Winston;  9:35-10 

America's  Top  Tunes,  co-op. 

NBC  9-9:05  News,  sust.;  9:05-10  Monitor*. 

10-  11  a.m. 

ABN  10-10:55  Johnny  Pearson  Show,  sust.;  10:55- 
11  Weekend  News,  R.  J.  Reynolds,  General  Mills. 
CBS  10-10:05  Allan  Jackson-News,  Chevrolet; 
10:05-10:55  Galen  Drake  Show,  Best  Foods, 
Clairol,  General  Mills,  Kendall,  National  Selected 
Foods,  Nestle,  Edsel,  seg.;  10:55-11  Business 
News-Bill  Downs,  Miles  Labs. 

MBS  10-10:05  News,  co-op;   10:05-10:30  America's 
Top  Tunes,  co-op;    10:30-10:35   News,  Winston; 
10:35-11  America's  Top  Tunes,  co-op. 
NBC  10-11  Monitor*. 

11  a.m.-Noon 

ABN  11-11:55  No  network  service;  11:55-12  Week- 
end News,  R.  J.  Reynolds,  General  Mills. 
CBS    11-11:05    Allan    Jackson-News,  Chevrolet: 
11:05-11:55  Robert  Q.  Lewis  Show,  part.;  11:55-12 
Business  News-Bill  Downs,  Miles  Labs. 
MBS  11-11:05  News,  co-op;  11:05-11:30  America's 
Top  Tunes,   co-op;    11:30-11:35   News,  National 
L.  P.  Gas  Council,  Ex-Lax;  11:35-12  The  Lou 
Payne  Show,  co-op. 
NBC  11-12  Monitor*. 


SATURDAY  AFTERNOON 

Noon-1  p.m. 

ABN  12-12:30  Navy  Hour,  sust.;  12:30-12:55  Ameri- 
can Farmer,  sust.;  12:55-1  Weekend  News,  R.  J. 
Reynolds,  General  Mills. 

CBS  12-12:05  Allan  Jackson-News,  Chevrolet; 
12:05-12:30  Amos  'n'  Andy  Music  Hall,  Edsel,  seg.; 
12:30-12:55  Gunsmoke,  Johnson  &  Johnson,  Best 
Foods,  Liggett  &  Myers,  Miles  Labs,  seg.;  12:55- 
1  Business  News-Bill  Downs,  Hertz. 
MBS  12-12:05  News,  co-op;  12:05-12:30  Wheel  of 
Chance,  co-op;  12:30-12:35  Frankie  Frisch,  Quaker 
State  Oil  Refining  Corp.,  Winston;  12:35-1  Wheel 

Of   CfldTlCG  SUSt. 

NBC  12-12:25  Farm  &  Home  Hour,  Allis-Chalmers 
(limited  network),  sust.;  12:25-12:30  Alex  Dreier, 
Morton  Salt;  12:30-1  Red  Foley,  Dow  Chemical. 

1-2  p.m. 

ABN  1-1:05  Speaking  of  Sports,  sust.;  1:05-1:15 
Andy  Reynolds  Ranch  Boys,  sust.;  1:15-1:30  All 
League  Clubhouse,  sust.;  1:30-1:55  Shake  the 
Maracas,  sust.;  1:55-2  Weekend  News,  R.  J.  Reyn- 
olds, General  Mills. 

CBS  1-1:05  Allan  Jackson-News,  Chevrolet;  1:05- 
1 :30  City  Hospital,  Ex-Lax,  Grove  Labs,  Nestle, 
Edsel.  seg.;  1:30-1:45  Adventures  in  Science,  sust.; 
1:45-2  Entertainment  U.S.,  sust. 
MBS  1-1:05  News,  co-op;  1:05-1:15  No  network 
service;  1:15-1:30  Mary  Margaret  McBride,  sust.; 
1:30-1:35  News,  Bristol-Myers,  Winston;  1:35-1:50 
America's  Top  Tunes,  sust.;  1:50-2  Warmup, 
Quaker  State  Oil  Refining. 

NBC  1-2  Monitor*  (also  repeats  of  Farm  &  Home, 

1-  1:25;  Dreier,  1:25-1:30;  Red  Foley,  1:30-2). 

2-  3  p.m. 

ABN  2-3  Metropolitan  Opera,  Texas  Co.  (ends 
April;  TBA). 

CBS  2-2:05  Allan  Jackson-News,  Chevrolet;  2:05- 
2:30  Vincent  Lopez,  sust.;  2:30-3  Paul  Neighbors 

OTCflGStTd  sust. 

MBS  2-2:05  News,  co-op;  2-2:30  Game  of  the  Day, 
Quaker    State    Oil    Refining;    2:30-2:35  Neuis, 
Bristol-Myers   (Bufferin);  2:35-3   Game   of  the 
Dav,  cont. 
NBC  2-3  Monitor*. 

3-  4  p.m. 

ABN  3-4  Metropolitan  Opera,  cont. 
CBS  3-3:05  Allan  Jackson-News,  Chevrolet;  3:05- 
3:30  Freddy  Martin  Orchestra,  sust.;  3:30-4  Jan 
Gerber  Orchestra,  sust. 

MBS  3-3:05  News,  co-op;  3:05-3:30  Game  of  the 
nai/,  cont..:  3:30-3:35  News,  Bristol-Myers  (Buf- 
ferin); 3:35-4  Game  of  the  Day,  cont. 
NBC  3-4  Monitor*. 

4-  5  p.m. 

ABN    4-4:55    Metropolitan    Opera,    cont.;  4:55-5 
Weekend  News,  R.  J.  Reynolds. 
CBS  4-4:05  Allan  Jackson-News,  Chevrolet;  4:05- 
4:30  Xavier  Cugat  Orchestra,  sust.;  4:30-5  U.  S. 
Army  Show,  sust. 

MBS  4-4:05  News,  co-op;  4:05-4:30  (or  conclusion) 
Game  of  the  Day,  cont.;  4:30-4:35  News,  Bristol- 
Myers  (Bufferin);  4:35-5  America's  Top  Tunes, 
co-op. 

NBC  4-5  Monitor*. 

5-  6  p.m. 

ABN  5-5:30  No  network  service;  5:30-5:35  Speak- 


ing of  Sports,  sust.;  5:35-5:55  No  network  serv- 
ice; 5:55-6  Weekend  News,  R.  J.  Reynolds,  Gen- 
eral Mills. 

CBS  5-5:05  Ford  Road  Show,  Ford;  5:05-5:10  CBS 
News,  sust.;  5:10-5:30  String  Serenade,  sust.;  5:30- 
5:55  Make  Way  for  Youth,  sust.;  5:55-6  Ford 
Road  Show,  Ford. 

MBS  5-5:05  News,  co-op;  5:05-5:30  America's  Top 
Tunes,  co-op;  5:30-5:35  Frankie  Frisch,  Quaker 
State    Oil    Refining,    Bristol-Myers  (Bufferin); 
5:35-6  Maggi's  Magazine,  co-op. 
NBC  5-6  Monitor*. 


SATURDAY  EVENING 

6-  7  p.m. 

ABN  6-6:30  No  network  service;  6:30-6:35  Speak- 
ing of  Sports,  sust.;  6:30-6:55  No  network  serv- 
ice; 6:55-7  Weekend  News,  R.  J.  Reynolds,  Gen- 
eral Mills. 

CBS  6-6:05  CBS  News,  sust.;  6:05-6:30  New  Orleans 
Jazz  Band  Ball,  sust.;  6:30-6:55  Saturday  at  the 
Chase,  sust.;  6:55-7  Bill  Downs-News,  Hertz. 
MBS  6-6:05  News,  co-op;  6:05-6:15  America's  Top 
Tunes,  co-op;  6:15-6:30  Viewpoint,  sust.;  6:30- 
6:35  News,  National  L.  P.  Gas  Council,  Winston; 
6:35-7  Doorway  To  Travel,  co-op. 
NBC  6-7  Monitor*. 

7-  8  p.m. 

ABN  7-7:05  No  network  service;  7:05-7:30  At  Ease, 
sust.;  7:30-7:55  No  network  service;  7:55-8  Week- 
end News,  R.  J.  Reynolds. 

CBS  7:00-7:05  Sports-Phil  Rizzuto,  R.  J.  Reynolds; 
7 :05-8  Cleveland  Orchestra,  sust. 
MBS  7-7:05  News,  co-op;  7:05-7:30  Hawaii  Calls, 
sust.;  7:30-8  Word  of  Life  Hour,  Word  of  Life. 
NBC  7-8  Monitor*. 

8-  9  p.m. 

ABN  8-8:05  No  network  service;  8:05-8:30  Vincent 
Lopez,  sust.;  8:30-8:55  Lawrence  Welk  Army 
Show,  sust.;  8:55-9  Weekend  News,  R.  J.  Reyn- 
olds. 

CBS  8:00-8:05  Bill  Downs-News,  Hertz;  8:05-8:30 
Saturday  Night  Country  Style,  Edsel,  seg.;  8:30- 
8:35  Charles  Von  Fremd-News,  Aero  Mayflower; 
8:35-8:45  Stuart  Foster  Show,  sust.;  8:45-9  Satur- 
day Sports  Resume,  Edsel,  Nestle,  seg. 
MBS  8-8:05  News,  co-op;  8:05-8:30  Bandstand, 
U.S.A.,  co-op;  8:30-8:35  Frankie  Frisch,  Quaker 
State  Oil  Refining;  8:35-9  Bandstand,  U.S.A.,  co- 
op. 

NBC  8-9  Monitor*. 

9-  10  p.m. 

ABN  9-9:30  No  network  service;  9:30-9:35  Speak- 
ing of  Sports,  sust.;  9:35-9:55  No  network  service; 
9:55-10  Weekend  News,  R.  J.  Reynolds. 
CBS  9:00-9:05  CBS  News,  sust.;  9:05-9:25  The 
World  Tonight,  Nestle,  Edsel,  seg.;  9:25-9:30 
News  Analysis-George  Herman,  Aero  Mayflower; 
9:30-10  No  network  service. 

MBS  9-9:05  News,  co-op;  9:05-9:30  Bandstand, 
U.S.A.,  co-op;  9:30-9:35  Don  Dumphy.  Sports 
News,  Bristol-Myers  (Bufferin);  9:35-10  Band- 
stand U.S.A.,  sust. 

NBC  9-9:30  Monitor*;  9:30-10  Grand  Ole  Opry, 
R.  J.  Reynolds  (limited  network),  sust. 

10-  11  p.m. 

ABN  10-10:30  No  network  service;  10:30-10:35 
Speaking  of  Sports,  sust.;  10:35-10:55  No  network 
service;  10:55-11  Weekend  News,  R.  J.  Reynolds. 
CBS  10-10:05  CBS  News,  sust.;  10:05-10:30  Henry 
Jerome  Orchestra,  sust.;  10:30-11  Sammy  Kaye 
Orchestra  sust. 

MBS  10-10:05  Neuis,  co-op;  10:05-10:30  Music  Be- 
yond the  Stars,  co-op;  10:30-10:35  News,  Bristol- 
Myers    (Bufferin);    10:35-11   Music  Beyond  the 
Stars,  co-op. 
NBC  10-11  Monitor*. 

11  p.m.-Midnight 

ABN  11-11:55  No  network  service;  11:55-12  Week- 
end News,  sust. 

CBS  11-11:10  CBS  Neuis,  sust.;  11:10-11:30  Xavier 
Cugat  Orchestra,  sust.;  11:30-12  Dave  Lewinter 
Orchestra  sust. 

MBS  11-11:05  News,  co-op;  11:05-11:30  Music  Be- 
yond the  Stars,  co-op;  11:30-11:35  News,  National 
L.  P.  Gas  Council;  11:35-12  Music  Beyond  the 
Stars,  co-op. 

NBC  11-11:30  Monitor*;  11:30-12  No  network 
service. 

Midnight-1  a.m. 

ABN  No  network  service. 

CBS  12-12:05  CBS  Neuis,  sust.;  12:05-1  No  network 
service. 

MBS  12-12:05  Neuis,  co-op;  12:05-12:30  Barry  Gray 
Show,  sust.;  12:30-12:35  News,  sust.;  12:35-1  Barry 
Gray  Show,  sust. 
NBC  No  network  service. 

1-2  a.m. 

ABN  No  network  service. 
CBS  No  network  service. 

MBS   1-1:05   News,   sust.;    1:05-1:30   Barry  Gray 
Show,  sust.;  1:30-1:35  News,  sust.;  1:35-2  Barry 
Gray  Show,  sust. 
NBC  No  network  service. 


*  Various  participating  sponsors  are  scheduled 
on  Monitor;  Monitor  on-the-hour  news  is  spon- 
sored II  a.m.-9  p.m.  Sunday;  all  other  on-the- 
hour  Sunday  news  periods  are  sustaining. 


April  7,  1958 


Page  109 


PEOPLE 


A  WEEKLY  REPORT  OF  FATES  AND  FORTUNES 


ADVERTISERS  &  AGENCIES 

William  T.  Fancy,  chairman  of  the  board 
and  chief  executive  officer  of  Assn.  of 
American  Railroads,  retired  March  31  after 
more  than  42  years  of  railroad  service. 

Wesby    R.    Parker,    marketing  executive, 
elected  president  of  Dr.  Pepper  Co. 

Elliott  W.  Plowe,  account  group  head  on 
Hit  Parade  cigarettes,  BBDO,  N.  Y.,  elected 
vice  president. 

Howard  C.  Shank,  copy  supervisor,  and 
Norton  J.  Wolf,  copy  group  head,  appointed 
vice  presidents,  Benton  &  Bowles,  N.  Y. 

Robert  S.  Marker,  account  executive,  Mac- 
Manus,  John  &  Adams,  Bloomfield  Hills, 
Mich.,  to  vice  president.  Mr.  Walker  is 
supervisor  on  General  Motors  Corp.  ac- 
count for  NBC-TV's  Wide  Wide  World. 

Alfred  Goldman,  copy  chief,  Reach  Mc- 
Clinton  &  Co.,  N.  Y.,  elected  vice  presi- 
dent and  copy  director  and  member  of 
board.  Mr.  Goldman  joined  agency  last 
July  after  having  served  as  copy  chief  at 
Cohen  &  Aleshire,  N.  Y. 

George  W.  Crabtree,  formerly  general  man- 
ager, container  division,  appointed  vice 
president,  container  division,  Campbell  Soup 
Co.;  Edwin  J.  Foltz,  formerly  director,  per- 
sonnel administration,  appointed  vice  presi- 
dent, personnel,  and  E.  Marshall  Nuckols 
Jr.,  formerly  secretary,  now  vice  president 
and  secretary. 

Ross  Randolph  Milbiser,  assistant  director 
of  marketing,  Philip  Morris  Inc.,  N.  Y., 
elected  vice  president  in  addition  to  present 
duties. 

Martin  Solow,  previously  vice  president  and 
account  supervisor  of  Wilbur  &  Ciagio, 
appointed  executive  vice  president  of  Wex- 
ton  Adv.,  N.  Y. 

George  W.  Craigie,  account  executive, 
Christopher  P.  Lynch,  media  group  super- 
visor, and  Albert  J.  Petcavage,  media  group 
supervisor,  have  been  appointed  assistant 
vice  presidents  at  Ted  Bates  &  Co.,  N.  Y. 
Mr.  Craigie  has  been  with  agency  for  past 
three  years,  Mr.  Lynch  since  1950  and 
Mr.  Petcavage  returned  in  1956  after  being 
with  McCann-Erickson. 

Peter  M.  Scutter,  Lever  Bros,  product  man- 
ager, and  William  E.  Torpey,  General 
Electric  Co.,  have  both  joined  BBDO,  N.  Y., 
as  account  supervisor  and  account  executive, 
respectively. 

Robert  P.  Leonhard,  formerly  account  ex- 
ecutive at  McCann-Erickson,  Detroit,  to 
Leo  Burnett  Co.,  in  similar  capacity  on 
Chrysler  Corp.  account  in  agency's  new 
Detroit  offices  in  Buhl  Bldg. 

David  Jenkins,  copywriter  on  Edsel  (Ford) 
account  at  Foote,  Cone  &  Belding,  Detroit, 
appointed  account  executive  in  charge  of 
sales  promotion  and  collateral  materials 
for  agency. 

Robert  David,  formerly  account  director 
Page  110    •    April  7,  1958 


with  McCann-Erickson,  N.  Y.,  to  Erwin 
Wasey,  Ruthrauff  &  Ryan,  that  city,  as 
account  executive  on  Consolidated  Cigar 
Sales  Co. 

Walter  S.  Driskill,  vice  president  in  charge 
of  marketing  for  Jacob  Ruppert  Co.,  N.  Y., 
has  been  elected  director. 

Sylvin  Z.  Perry  promoted  from  promotion 
staff  to  advertising  and  planning  director  at 
Filon  Plastics  Corp.,  El  Segundo,  Calif. 
He  will  coordinate  advertising,  marketing 
research,  technical  sales  and  sales  promo- 
tion, and  public  relations. 

Ralph  A.  Borzi,  account  executive,  Gris- 
wold-Eshleman  Co.,  Cleveland,  Ohio,  named 
director  of  film,  tv  and  radio  production, 
succeeding  Richard  C.  Woodruff,  who  was 
named  advertising  account  executive. 

John  E.  McArdle,  formerly  in  sales  promo- 
tion at  Curtiss  Candy  Co.,  appointed  mer- 
chandising manager  at  Foote,  Cone  &  Beld- 
ing, Chicago. 

P.  G.  Williams  Jr.,  formerly  account  super- 
visor at  N.  W.  Ayer  &  Son,  Philadelphia, 
to  Wesley  Aves  &  Assoc.  Inc.,  Grand 
Rapids,  Mich.,  as  marketing  manager. 

John  Cobb,  formerly  with  Norman,  Craig 
&  Kummel,  N.  Y.,  to  John  W.  Shaw  Adv., 
Chicago,  account  staff. 

Jack  Hill,  formerly  in  media  research  for 
Benton  &  Bowles,  N.  Y.,  to  N.  W.  Ayer 
&  Son,  Philadelphia,  in  similar  capacity. 

Julian  K.  Billings,  creative  director,  Bozell 
&  Jacobs,  named  Omaha's  "Advertising 
Man  of  the  Year"  by  local  advertising 
club. 

Harold  Loomis  Morgan  Jr.,  51,  budget 
director  at  McCann-Erickson,  N.  Y.,  died 
March  24  of  carbon  monoxide  poisoning. 


eastern  program  director.  Mr.  Ward  will 
develop  new  shows;  work  with  clients  and 
advertising  agencies  in  developing  new  for- 
mats, and  coordinating  production  activities 
with  sales  department. 

Gerald  S.  Corwin,  account  executive  in 
Minneapolis  office  of  National  Telefilm 
Assoc.,  promoted  to  manager  of  that  office, 
succeeding  Don  Swartz,  recently  appointed 
general  manager  of  KMGM-TV  Minneap- 
olis (owned  by  NTA). 

Phil  Cowan,  formerly  head  of  his  own  pub- 
lic relations  firm  in  N.  Y.  and  earlier  with 
Screen  Gems  as  director  of  public  relations, 
appointed  director  of  exploitation  for  Na- 
tional Telefilm  Assoc.,  N.  Y. 

Jack  Bauer,  casting  director  for  Universal- 
International,  to  Walt  Disney  Productions 
in  similar  capacity  for  both  theatrical  and 
tv  films. 

William  L.  McGee,  president  and  general 
manager,  Ferrostaal  Pacific  Corp.  (inter- 
national manufacturers  representative),  has 
resigned  to  join  Interstate  Tv  Corp.,  tv  sub- 
sidiary of  Allied  Artists  Corp.,  as  western 
division  manager  in  S.  F. 

Ted  Swift,  formerly  midwest  salesman 
for  Screen  Gems,  to  account  executive  with 
Associated  Artists  Productions'  midwestern 
division. 

George  Cannata,  formerly  with  Ray  Patin 
Productions,  Hollywood,  to  Robert  Law- 
rence Productions,  N.  Y.,  as  story  man  and 
creative  designer. 


NETWORKS 


David  Broekman,  55,  composer  and  con- 
ductor who  has  worked  for  past  three  years 
on  musical  scores  for  NBC-TV's  Wide  Wide 
World,"  died  following  heart  attack  in  his 
home  in  N.  Y.  March  25. 


'   STATIONS  smmmmmm 


William  L.  Troyer 

named  resident  vice  presi- 
dent, national  division, 
Alexander  Film  Co.,  Colo- 
rado Springs,  and  will 
headquarter  in  Seattle.  He 
will  represent  company  in 
Pacific  Northwest. 

Irving  Feld,  national  sales  director,  Guild 
Films,  has  been  appointed  general  sales 
manager. 

Al  D.  Snead,  sales  representative,  Alexander 
Film  Co.,  promoted  to  district  sales  man- 
ager for  states  of  Texas  and  Oklahoma, 
with  headquarters  in  Houston. 

Howard  M.  Lawrence,  previously  business 
manager,  Loucks  &  Norling  Studios,  N.  Y., 
elected  vice  president. 

John  J.  Hefferman,  account  executive,  NBC- 
TV  Film  Sales,  to  Terrytoons,  division  of 
CBS-TV  Film  Sales,  as  sales  manager. 

Albert  Ward,  tv  account  executive  with 
BBDO,  N.  Y.,  has  joined  Television  Pro- 
grams of  America  in  newly  created  post  of 


Fred  Gardella,  program  director,  WBNC 
Conway,  N.  H.,  promoted  to  general  man- 
ager. 

Dale  Robertson,  general  manager,  WIPS 
Ticonderoga,  N.  Y.,  has  retired.  His  duties 
will  be  assumed  by  his  wife,  Ruth  Robertson, 

who  has  been  active  in  radio  with  him  since 
1952.  Mr.  Robertson  will  remain  with  sta- 
tion in  public  relations  capacity  and  as  con- 
sultant. 

Jerry  Critchfield,  sales  manager,  KUTY 
Palmdale,  Calif.,  promoted  to  general  man- 
ager. Gordon  Benson  named  program  direc- 
tor. 

Clark  Whitman,  sales  manager,  WSMI 
Litchfield,  to  WDZ  Decatur,  both  Illinois, 
as  commercial  manager. 

Clarence  Jackson  named  commercial  man- 
ager of  WJOT  Lake  City,  S.  C.  Other  ap- 
pointments include  Hap  Palmer  to  director 
of  sports;  Joseph  Grimsley,  director  of  pro- 
gram development;  Mary  Godwin,  director 
of  women's  program  development,  and  Van 

Broadcasting 


Williams  named  director  of  sales-merchan- 
dising. 

Earl  W.  Welde,  veteran  broadcast  executive, 
named  administrative  assistant  to  general 
manager  of  WSUN-AM-TV  St.  Petersburg 
Fla. 

Donald  N.  Finger,  junior  accountant,  WGR- 
TV  Buffalo,  N.  Y.,  promoted  to  chief  ac- 
countant. 

Don  Hughes,  formerly  with  KAKC  and 
KRMG,  both  Tulsa,  named  news  director 
of  Public  Radio  Corp.  (KAKC  and  KIOA 
Des  Moines,  Iowa).  John  Orloff,  operations 
director,  KABC-TV  Los  Angeles,  promoted 
to  staff  director. 

Don  Mathewson,  news  director,  WTUX 
Wilmington,  Del.,  promoted  to  program 
director.  He  also  will  continue  as  news  di- 
rector. 

Thomas  J.  Foy  Jr.,  production  supervisor 
at  WGN  Chicago,  appointed  director  of 
news  division  of  WGN-AM-TV  that  city. 
He  replaces  Holland  Engle,  who  held  duties 
on  temporary  basis  and  is  reassigned  to 
reportorial  activities. 

Ann  M.  Corrick,  network  newscaster-pro- 
ducer in  Washington,  to  assistant  bureau 
chief,  Westinghouse  Broadcasting  Co.'s 
Washington  news  bureau. 

Dean  Moxley,  formerly  with  KYA  San 
Francisco,  to  KGO  that  city  as  director  of 
client  service. 

Ray  Morgan,  sports  director,  WWDC  Wash- 
ington, to  WTTG  (TV)  that  city  in  similar 
capacity. 

Roy  Ross,  musical  director  of  WNEW  New 
York,  to  WMGM  that  city  in  similar  capac- 
ity. 

Doris  Boyd,  named  to  handle  promotion 
activities  for  WIBG  Philadelphia. 

Charles  W.  MacKenzie,  formerly  sales  super- 
visor for  Curtis  Pub.  Co.,  joins  WKMH 
Dearborn,  Mich.,  as  sales  representative. 

Al  Mackay,  formerly  sales  service  manager 
of  KGO  San  Francisco,  to  station's  sales 
staff  as  account  executive. 

Fred  Beaton,  formerly  in  guest  relations 
dept.  of  CBS,  joins  KWKW  Pasadena, 
Calif.,  sales  staff. 

Jack  A.  Fritzlen,  formerly  office  manager 
of  Lahr  Adv.,  to  WFBM  Indianapolis  sales 
staff. 

Bob  Bartusch,  account  executive,  WLOK 
Memphis,  promoted  to  assistant  manager. 
Robert  Doherry,  formerly  with  KYOK 
Houston,  moves  to  sister-station  WLOK 
sales  staff. 

Gene  Dillehay,  KWTV  (TV)  Oklahoma  City, 
Okla.,  named  chief  announcer. 

Peter  Potter,  d.  j.,  KLAC  Los  Angeles,  re- 
signs, effective  April  14. 

Richard  C.  Martin,  announcer,  KTUK-TV 
Phoenix,  joins  KFSD-TV  San  Diego  in 
similar  capacity. 

Rick  Mertz,  formerly  with  KVAS  Astoria, 


to  KOIN  Portland,  both  Oregon,  announcing 
staff. 

Gary  Rogers  joins  KBLV  (TV)  Denver  as 
announcer. 

Al  Stevens,  Baltimore  d.j.,  to  WAYE  that 
city  in  similar  capacity  and  as  member  of 
sales  staff. 

Richard  Haskitt,  staff  announcer  at  KUTE 
(FM)  Glendale,  Calif.,  since  his  graduation 
from  UCLA  last  June,  has  left  station  for 
active  duty  at  Fort  Ord,  Calif. 

Robert  J.  Bodden,  general  manager  of 
WSWW  Platteville,  Wis.,  elected  president 
of  local  Community  Chest  for  coming  year. 

REPRESENTATIVES  mmmm 

George  Bingham,  manager  of  Walker- 
Rawalt  Co.  Boston  office,  to  vice  president 
in  charge  of  that  office. 

Fred  Adair  Jr.,  S.  F.  manager,  appointed 
west  coast  manager  at  Headley-Reed  Co. 
Art  Astor  named  L.  A.  manager,  succeeding 
Clark  Barnes. 

John  Murphy,  Branham  Co.'s  Chicago  office, 
promoted  to  manager  in  that  city.  Robert 
Hanrahan,  account  executive  with  CBS-TV 
New  York,  joins  Branham's  S.  F.  office. 

Kenneth  H.  Goldblatt,  formerly  sales  man- 
ager for  Forjoe  &  Co.,  N.  Y.,  apointed  to 
tv  sales  staff  of  Headley-Reed  Co.,  N.  Y. 

Paul  Wilson,  with  Adam  Young  Inc.  for  1 3 
years,  to  Richard  O'Connell  Inc.,  N.  Y., 
sales  staff. 

MANUFACTURING  .  .  • 


flHHi 

if 

-*IMerle  W.  Kremer,  gen- 
eral manager  of  Sylvania 
Electric  Products,  parts  di- 
vision, elected  vice  presi- 
dent and  general  manager 
of  parts  division.  He  has 
been  with  Sylvania  in  his 
previous    capacity  since 


January  1957. 


Gerald  L.  Moran,  gen-  ► 
eral  manager  of  chemical 
and  metallurgical  division 
of  Sylvania  since  Novem- 
ber 1957,  named  vice  pres- 
ident and  general  manager 
of  that  division. 


Kay  Bidwell,  merchandising  director,  WIBG 
Philadelphia,  installed  as  member  of  Assn. 
of  Manufacturers  Representatives.  She  is 
reportedly  first  woman  member  of  organiza- 
tion. 

Robert  W.  Burtness  appointed  manager  of 
engineering  and  research  at  Stewart-Warner 
Electronics,  division  of  Stewart-Warner 
Corp. 

Leon  Seldin,  manufacturing  manager  of 
Federal  Instruments  (IT&T),  returns  to 
Allen  B.  DuMont  Labs  where  he  had  been 
engineering  section  head,  now  becoming 
assistant  sales  manager,  Instrument  Div.  at 
DuMont. 

Robert  J.  Stone,  formerly  with  public  rela- 
tions department  of  Ford  Motor  Co.,  N.  Y., 
appointed  public  relations  manager  of  Fed- 


eral Electric  Corp.,  Paramus,  N.  J.,  division 
of  IT&T. 

David  Sarnoff,  RCA  board  chairman,  has 
been  elected  trustee  of  Emanu-El  Congrega- 
tion, N.  Y. 

PROFESSIONAL  SERVICES 

Milliard  A.  Sehendorf,  radio-tv  writer  and 
editor  with  Associated  Press  for  17  years, 
has  resigned  to  join  APS  Assoc.,  N.  Y.  (ra- 
dio-tv public  relations),  as  partner. 

Frank  Corwin,  formerly  director  of  public 
information  for  Boys'  Clubs  of  America, 
has  joined  Thomas  P.  Swift  Assoc.  (public 
relations  &  publicity),  N.  Y.,  as  account  ex- 
ecutive. 

PROGRAM  SERVICES  mm  \  m  

Jerald  T.  Manter  named  manager  of  United 
Press  Hartford  (Conn.)  Bureau,  and  William 
D.  Clark  named  Connecticut  news  manager 
of  UP. 

Norton  Pearl,  with  United  Press  since  1953, 
to  west  coast  as  sales  representative  of  com- 
mercial photography  division  with  head- 
quarters in  S.  F. 

TRADE  ASSNS.  •  "      '    •  '  —vyvj 

George  Silber,  president  of  Rek-O-Kut  Co., 
Long  Island  City,  was  elected  chairman  of 
board  of  directors,  Institute  of  High  Fidelity 
Manufacturers,  N.  Y.,  succeeding  Avery 
Fisher,  president  of  Fisher  Radio  Corp., 
N.  Y.  Mr.  Fisher  continues  to  serve  as  di- 
rector of  institute. 


Joseph  Katz  of  Joseph  ► 
Katz  Co.,  Baltimore,  elect- 
ed chairman  of  Chesa- 
peake Council  of  Ameri- 
can Assn.  of  Advertising 
Agencies.  Other  appoint- 
ments: Helen  Ver  Standig 
of  M.  Belmont  Ver  Stan- 


dig,  Washington,  to  vice  chairman  of 
AAAA;  Frank  L.  Blumberg  of  Newhoff- 
Blumberg  Adv.,  Baltimore,  to  secretary- 
treasurer. 

Robert  Levenstein,  who  has  handled  visual 
aids  in  Television  Bureau  of  Advertising's 
production  department  since  last  October, 
promoted  to  research  assistant.  Michael 
Wiener,  with  TVB  in  various  assignments 
for  two  years,  succeeds  Mr.  Levenstein. 

INTERNATIONAL 

Lew  Roskin,  retail  sales  manager  of  CHED 
Edmonton,  Alta.,  to  general  sales  manager, 
and  Allan  Slaight,  news  director,  to  national 
sales  manager. 

Reg  Carne,  formerly  of  CJKL  Kirkland 
Lake,  to  sales  manager  of  CHEX  Peter- 
borough, both  Ontario.  Jim  Gibson  named 
sales  manager  of  CHEX-TV. 

Max  Jackson  named  sports  director  of 
CKWS-AM-TV  Kingston,  succeeding  Pete 
Handley,  who  joins  CFCH  North  Bay,  both 
Ontario,  in  similar  capacity.  Chuck  Davis, 
announcer  of  CJKL  Kirkland  Lake,  to 
CKWS  in  similar  capacity. 


Broadcasting 


April  7,  1958    •    Page  111 


rammed  exclusively  for  the 


with  hooks 


If  you  sell  to  the  masses,  appeal  to  the  masses! 


There's  the  News  Hook    -  We  have  NBC  hourly  news  programs  with  local 

features;  ski  reports,  road  conditions,  etc. 


There's  the  Cultural  Hook    -  We  have  classical  music  programs,  discussion 

programs,  public  information  programs,  etc. 

There's  the  Religious  Hook    -  We  have  a  wide  variety  of  religious  programs 

reaching  all  faiths. 

There's  the  Rock  and  Roll  Hook    -  We  have  the  Lucky  Lager  Dance  Time. 

There's  the  Block  Buster  Hook     -  We  have  Bob  Hope,  Groucho  Marx, 

Gildersleeve,  Monitor,  Nightime,  etc. 

There's  the  Popular  Music  Hook    -  We  have  the  Quality  Controlled  Music 

library. 


There's  the  Public  Service  Hook 


We  have  medical  discussion  reports, 
Public  School  activities,  Local  and  State 
Police  and  Government  reports,  etc. 


There's  the  Personal  Service  Hook  -  -  We  have  plenty  of  time  signals,  road, 

ski  and  weather  reports. 


Radm  Utah. 


g  Salt  Lake  City,  Ogden 

\  and  Provo, 

^  Apply  to  your  Katz  representative  for  hooks.  America's  35th  Market 


MONDAY  MEMO 

from  VICTOR  SEYDEL,  vice  president,  director  of  radio-tv,  Anderson  &  Cairns 


Don't  queer  your  long-range  chances 
by  abusing  today's  radio  prosperity 


No  one  in  our  business  needs  to  be 
told  that  radio  is  enjoying  excellent 
health  and  I  cannot  think  of  anyone 
who  is  not  overjoyed  to  see  radio  once 
again  take  its  rightful  place  as  a  dynam- 
ic and  competitive  advertising  medium. 

There  are  many  things  that  have  con- 
tributed to  radio's  present  healthy  con- 
dition. A  few  of  them  are: 

Realization  on  the  part  of  station  and 
network  management  that  "all  is  not 
lost"  because  of  television. 

New  programming  concepts  that  are 
geared  to  the  living  and  listening  habits 
of  the  people. 

Realistic  pricing. 

Aggressive,  and  perhaps  more  im- 
portant, creative  selling. 

For  all  of  these  things  which  lead  to 
success  and  give  us,  as  media  users, 
more  working  tools,  I  say  "Hoorah!" 
However,  I  would  like  to  inject  a  note 
of  caution,  for  which  I  may  be  called 
"stuffy."  I  feel  privileged  to  speak  be- 
cause I  have  never  lost  faith  in  the 
medium  of  radio  (and  proved  it  with 
our  clients'  radio  buys)  even  in  its  most 
trying  and  desperate  times. 

What  I  am  about  to  say  does  not  ap- 
ply to  the  great  majority  of  stations  and 
their  representatives.  It  does,  however, 
apply  to  a  few.  It  is  simply  that  by  at- 
titude and  inference  some  stations  and 
their  representatives  today  are  saying: 
"We're  real  fat — we've  never  had  it  so 
good.  If  you  want  to  do  business  with 
us,  Buster,  get  in  line!" 

Granted,  a  lot  of  media  people  and 
their  clients  have  gone  hog-wild  want- 
ing to  buy  only  early  morning  or  early 
evening  during  the  traffic  hours,  and 
near  or  in  news,  weather  and  sports.  On 
many  stations,  for  this  type  of  a  buy, 
one  does  have  to  stand  in  line.  And  if 
this  be  the  situation  of  a  particular  sta- 
tion, this  is  the  time  for  the  station  to 
bend  over  backwards  rather  than  play 
Big  Wheel. 

My  work  often  takes  me  on  the  road 
in  behalf  of  our  clients.  In  contacts 
around  the  country  I  have  found  that 
the  vast  majority  of  stations  have  an 
attitude  of  willingness  to  aid  as  much 
as  possible  in  seeing  that  a  client's  cam- 
paign produces  results.  However,  there 


are  a  few  examples  on  the  negative  side, 
like  these: 

Not  too  long  ago,  by  appointment 
and  with  a  schedule  firmed  up,  I  visited 
an  important  radio  station  in  a  large 
midwestern  city.  My  client  was  in  the 
soft  goods  field.  The  station  manager's 
opening  remarks  to  me  were  as  follows: 
"I  wish  you  had  a  drug  or  a  food  prod- 
uct; we  could  do  a  swell  merchandising 
job  for  you,  but  we  do  not  have  any 
contacts  in  the  department  store  and 
specialty  store  field." 

SWAMPED  BY  THE  FLOOD 

Another  station  in  the  Northeast  had 
agreed  to  do  a  simple  but  important 
kind  of  local  merchandising.  All  it  in- 
volved was  a  personal  call  to  be  made 
on  five  local  retailers.  The  object  of  the 
call  was  to  inform  the  retailer  of  the 
schedule  that  our  client  had  purchased 
and  further  explain  to  the  retailer  what 
this  would  mean  in  audience  and  im- 
pact for  his  benefit.  Therefore,  the  sta- 
tion was  to  urge  him  to  tie-in  with  point 
of  purchase  material.  Upon  arriving  for 
my  meeting  with  the  station  manager, 
one  week  after  the  start  of  the  cam- 
paign, he  apologized  for  not  having  fol- 
lowed through  on  the  five  merchandis- 
ing calls  because  there  was  so  much 
business  on  the  station  and  orders  were 
coming  in  faster  than  he  could  take  care 


of  them  and  he  had  to  spend  all  of  his 
time  figuring  how  he  could  get  the  com- 
mercials in  so  as  not  to  lose  business. 

This  same  complacent  attitude  was 
brought  into  sharp  focus  recently  when 
a  radio  representative  called  and  said, 
"Hey!  I  see  in  the  trade  press  you're 
planning  a  radio  schedule  in  a  couple 
of  my  markets.  How  much  dough  are 
you  going  to  spend?" 

Isolated  instances  such  as  the  above 
would  not  concern  me  relative  to  the 
industry's  general  health  except  that 
they,  and  a  half-dozen  others  in  the  last 
six  months,  occurred  in  connection 
with  major  stations  in  major  markets. 

I  sincerely  believe  that  the  signs  are 
unhealthy.  Therefore,  I  would  like  to 
remind  a  very  small  but  important 
group  that  they  have  forgotten  how 
tough  it  was  in  radio  just  a  few  short 
years  ago. 

All  of  us  who  are  concerned  with  the 
strategy  of  planning  and  buying  wel- 
come creative  selling  and  are  apprecia- 
tive of  the  problems  involved  when  a 
station  is  overloaded  and  orders  are 
waiting  in  line,  but  an  attitude  of 
smugness  and,  in  some  cases,  down- 
right cockiness  will  not  make  for  a 
healthy  radio  economy  in  the  overall 
media  battle. 

If  the  pendulum  swings  back,  fellows, 
you'll  have  no  one  to  blame  but  your- 
selves. 


Victor  Seydel,  b.  March  9,  1913,  Grand  Rapids,  Mich. 
Graduate,  Hill  School,  Pottstown,  Pa.;  enrolled  U.  of 
Michigan  but  decided  on  show  business  career  instead. 
1929-33:  Chicago  and  points  east  as  vaudevillian  and 
"act  doctor"  for  old  Radio-Keith-Orpheum  circuit.  From 
1933-40  was  with  Jerome  H.  Car  gill  producing  organiza- 
tion working  on  Junior  League  shows;  in  1940  joined 
Blue  Network  (now  ABN)  as  producer.  In  1943  joined 
Walker  &  Downing  as  radio  director  and  manager  of 
N.Y.  office.  In  1949  moved  to  Anderson,  Davis  &  Platte 
(now  Anderson  &  Cairns),  N.  Y.,  as  radio-tv  head. 
Became  v. p.  in  1954,  board  member  in  1956. 


Broadcasting 


April  7,  1958    •    Page  113 


EDITORIALS 


Forcing  the  Pay-Tv  Issue 

IF  the  opponents  of  subscription  television  think  they  have  won 
their  case,  they  have  foolishly  underestimated  the  tenacity  of 
Eugene  F.  McDonald. 

Mr.  McDonald,  president  of  Zenith  Radio  Corp.  and  foremost 
advocate  of  subscription  television,  was  only  invigorated  by  the 
blow  he  received  when  the  House  Commerce  Committee  stopped 
the  FCC  from  approving  toll  tv  tests  early  in  February.  After  pausing 
to  change  tactics,  Mr.  McDonald  has  re-entered  the  subscription 
television  fight  with  a  vengeance. 

We  are  in  possession  of  a  letter  he  has  written  to  newspaper 
editors  and  publishers  [Closed  Circuit.  March  31].  In  essence, 
the  letter  warns  the  newspapermen  that  television  threatens  the 
position  of  newspapers  as  the  dominant  editorial  force  in  the  U.  S. 
Further,  the  letter  charges,  television's  editorial  power  is  in  the 
dictatorial  control  of  two  men,  the  heads  of  CBS-TV  and  NBC-TV, 
because  they  have  an  economic  stranglehold  on  their  affiliates. 

"This  network  monopoly,"  the  letter  reads,  "is,  in  fact,  a  threat 
to  freedom  of  speech — of  vital  interest  to  every  printed  publication." 

Mr.  McDonald's  letter  is  plainly  intended  to  enlist  newspapers  on 
his  side  in  the  subscription  television  fight  by  the  device  of  scaring 
them  into  believing  that  their  own  welfare  is  at  stake. 
It  is  a  device  which  shows  signs  of  working. 
Congressmen  are  inserting  in  the  Congressional  Record  news- 
paper editorials  supporting  subscription  tv. 

Congressmen  are  also  speaking  about  alleged  abuses  of  television's 
editorial  power. 

On  this  subject,  the  Congressmen  are  simply  borrowing  the  ideas 
of  Eugene  McDonald.  In  other  parts  of  his  letter  to  newspapermen, 
Mr.  McDonald  charges  that  it  was  an  abuse  of  editorial  power 
for  television  stations  to  oppose  subscription  tv. 

Television  has  been  put  into  editorial  competition  with  newspapers 
by  the  clever  prodding  of  Mr.  McDonald.  It  must  face  the  challenge 
of  that  competition  or  yield  the  field,  without  struggle,  to  the  medium 
which  has  exclusively  occupied  it  for  so  long. 

The  issue  of  subscription  television  has  now  been  inextricably 
associated  with  the  issue  of  freedom  of  speech  or,  to  be  more 
specific,  freedom  of  the  air. 

Telecasters  must  fight  for  their  position  on  both  issues.  To 
surrender  on  one  is  to  invite  certain  defeat  on  the  other. 

Is  television  to  become  an  editorial  force?  It  can  be  if  individual 
broadcasters  make  it  so.  It  won't  be  if  individual  broadcasters  refuse 
to  carry  the  serious  responsibilities  which  editorializing  imposes  on 
the  editorialists. 

It  is  scandalously  untrue,  of  course,  to  say  that  two  men  control 
television  in  America.  But  that  charge,  however  false,  will  be  given 
currency  if  the  hundreds  of  broadcasters  in  control  of  individual 
stations  fail  to  assert  their  individuality  through  vigorous  editorial 
programs  on  many  subjects — including  subscription  tv. 

Affiliate  Responsibility  Too 

IT  took  talk  of  the  possible  demise  of  the  American  Broadcasting 
Network   to   awaken   both   government   and   industry   to  the 
realization  that  radio  networks  are  indispensable  in  our  way  of  life. 

Since  the  coming  of  age  of  television,  network  radio  has  been 
in  trouble.  There  must  have  been  times  when  all  of  the  networks 
wondered  whether  it  could  ever  come  back.  Some  old-line  radio 
affiliates  went  independent,  where  money  could  be  made. 

But  NBC  and  CBS  stuck  to  their  guns  and  the  majority  of  their 
affiliates  took  painful  cuts  in  compensation  and  stuck  along  with 
them.  Now  these  networks  are  doing  better.  They  may  not  reach 
the  pre-tv  Deaks  any  time  soon,  but  there  is  new  optimism  and  new 
acceptance  from  national  advertisers. 

NBC  President  Robert  W.  Sarnoff.  in  one  of  his  periodic  letters 
to  radio-tv  editors  10  days  a<?o.  »ave  network  r?d;o  the  strongest 
shot  of  adrenalin  it  has  had  in  some  time.  Thanks  to  the  zeal  of  its 

Page  1 14    •    April  7,  1958 


Drawn  for  BROADCASTING  by  Sid  Hix 


"Better  change  my  sign.  I  hear  pay  tv  isn't  popular  with  the  American 
public." 


new  radio  management  and  the  team-work  of  affiliates  who  wouldn't 
quit,  NBC  Radio  is  on  the  road  back,  and  affiliate  compensation  has 
quadrupled  over  what  it  was  two  years  ago. 

ABN  has  cut  back  its  programming  to  reduce  its  losses.  It  is 
searching  for  the  formula  that  will  enable  it  to  retain  nationwide 
interconnected  service.  MBS,  sold  last  year  as  a  network,  minus 
owned-and-operated  stations,  and  recently  reorganized  a  second 
time,  is  seeking  the  formula  that  will  enable  it  to  remain  afloat. 

Whether  there  will  be  four  networks  or  three  or  two,  only  time 
will  tell.  But  it  is  clear  that  NBC  and  CBS,  with  unflagging  faith 
in  the  future  and  in  the  necessity  of  maintaining  radio  service,  will 
continue  to  put  all  steam  possible  behind  their  operations. 

Emerging,  too,  from  the  current  discussion  is  the  realization  that 
network  radio  is  a  two-way  street.  There  can  be  no  network  without 
affiliates  in  key  markets  providing  the  circulation  that  the  advertiser 
is  willing  to  buy.  This  has  been  one  of  the  serious  roadblocks  in  the 
path  of  ABN's  successful  operation. 

Affiliate  responsibility  therefore  is  equal  in  importance  to  network 
responsibility.  Networks  have  had  difficulty  in  retaining  affiliates  in 
major  markets  and  in  several  instances  have  been  forced  to  buy 
stations  to  get  essential  clearances.  NBC,  Mr.  Sarnoff  said,  put  the 
question  of  clearances  to  its  affiliates  bluntly:  if  they  wanted  to  main- 
tain the  NBC  Radio  network  service,  they  would  have  to  carry  more 
programs  in  network  option  time.  Clearance  of  network  programs 
has  since  increased  an  average  of  15%,  he  reported,  and  national 
advertisers  have  found  the  network  an  increasingly  valuable  buy. 

The  discussion  provoked  by  the  ABN  plight  elicited  not  only  the 
strongly  optimistic  Sarnoff  statement  but  also  a  speech  by  Sen. 
Schoeppel  (R-Kans.)  in  the  Senate  urging  ABC  to  "continue  its 
radio  network's  role  as  a  vital  link  in  the  chain  of  man's  knowledge 
and  understanding." 

And  there  was  yet  another  development  that  may  have  been  stim- 
ulated by  the  radio  network  discussion.  The  FCC,  in  considering 
license  renewals  of  radio  stations  in  Atlanta,  withheld  regular  li- 
censes to  eight  stations  for  purported  program  imbalance.  That 
means  they  had  little  or  practically  no  public  service  programming 
(i.  e.,  educational,  agricultural,  religious).  Two  major  network 
affiliates  and  one  independent  in  Atlanta  did  receive  renewals. 

Network  schedules  include  full-scale  news  reporting,  public 
service  susiainers  and  other  program  resources  unavailable  to  the 
average  independent,  although  there  are  notable  exceptions. 

There  are  serious,  even  sinister  implications  in  the  network  radio 
picture.  The  government  could  not  condone  a  condition  whereby 
network  radio  service  might  be  sharply  curtailed.  Nationwide  radio 
service  is  too  fundamental  to  our  national  welfare  in  a  world  torn 
with  discord.  There  would  be  moves  toward  subsidy  to  retain  ade- 
quate service,  and  that  would  lead  inevitably  to  limitation  of  profits 
or  something  tantamount  to  public  utility  control.  That  broadcasters 
do  not  want  at  any  price,  for  with  it  would  go  the  freedom  of  broad- 
casting. 

Broadcasting 


i 

«  j 

STATION  B 

24.4 

24 

2og@  j 

STATION  C 

14,2 

4 

3.33 

'■  SOURCE:  SROS  MARKET  DATA  July  1,  '57  (Population) 
**SOURCE:  COMPUTED  FROM  ARB.  Nov-  1957 
***7:30-10:30  P.M.  BASED  ON  260  TIME  FREQUENCY 


HUMT1/SCTOW-CHARLESTON.  W.  VA. 

Affiliated  with  Radio  Stations 
WSAZ.  Huntington  &  WKAZ.  Charleston 
LAWRENCE  H.  ROGERS,  PRESIDENT 

C.  TOM  QARTEN,  Commercial  Manager 
Represented  by  The  Kcrti  Agency 


■ 


N  EW.  -  ■  the  new  WINS  insignia  . . .  identifying  America's 
great  independent  radio  station  at  New  York's  Radio  Circle. 

NEW...  latest  Pulse*  and  Hooper**  ratings  put  WINS 


in  first  place  in  the  country's  biggest  radio  market 


NEW-  .-the  new  WINS  studios  and  offices 
strategically  located  at  Radio  Circle. 

DIO  CIRCLE  •  NEW  YORK  •  JUDSON  2-7000 

NEW  YORK'S  MOST  IMPORTANT  STATION" 

Elroy  McCaw,  President  •  H.  S.  (Jock)  Fernhead,  V.  P.  and  General  Manager  •  Jack  Kelly,  Sales  Manager 

Represented  by  The  Katz  Agency,  Inc. 


In  Los  Angeles  it's  KDAY  soon  going  50,000  waffs 


'February  Pulse  Total  Audience  Mon.  thru  Saf. 
**Jan.,  Feb.  Hooper  Share  of  Radio  Audience 


APRIL  14,  1958 


THIRTY-FIVE  CENTS 


BROADCASTING 

THE      BUSINESSWEEKLY      OF      TELEVISION      AND  RADIO 


OMPLETE    INDEX  PA 


trike  at  CBS:  Walkout  hobbles,  but  doesn't  stop  networks 
U.S.  television  home  count  swells  close  to  42  million 
Justice  targets  on  tv  networks,  talent  agents,  film  distributors 
TVs  good  courtroom  manners  earn  Missouri  court  praise 


"Sales  Management,  1957 


of  Maryland  DRUG  sales 
are  covered  by  W  I  T  H  at 
lowest  cost  per  thousand! 


And  the  other  24%  are  so  far  from  Baltimore  that  they're 
controlled  by  distribution  centers  outside  of  Maryland. 

When  you  buy  W-I-T-H,  you  buy  all  of  Metropolitan 
Baltimore's  burgeoning  population  of  1,550,645** — up 
20.2%  in  the  past  seven  years  alone.  You  get  blanket 
coverage  of  the  total  effective  buying  market — and  no 
waste  coverage.  You  get  by  far  the  lowest  cost  per  thousand. 

That's  why  W-I-T-H  has  twice  as  many  advertisers  as 
other  Baltimore  radio  station.  That's  why  .  .  .  for  drugs 
and  every  other  product  ...  it  rates  as  your  first  choice. 


Metropolitan  Research 


It  "figures"/ 
Baltimore's  best 
radio  buy  is  -  -  - 


Tom  Tinsley,  President 


R.  C.  Embry,  Vice-President 


National  Representatives:  Select  Station  Representatives  in  New  York,  Philadelphia,  Baltimore,  Washington;  Simmons  Associates  in  Chicago 
and  Boston;  Clarke  Brown  Co.  in  Dallas,  Houston,  Denver,  Atlanta,  Miami,  New  Orleans;  McGavren-Quinn  in  Seattle,  San  Francisco,  Los  Angeles. 


The  mails  in  her  life  say 
the  nicest  things 

In  1957  Big  Aggie  got  213,820  tender  sentiments 
from  the  land  where  WNAX  Radio  is  King 


Big  Aggie  carries  on  quite  a  love  affair  with  the  mails. 
And  it's  been  going  on  for  36  years!  Last  year  she  re- 
ceived a  whopping  total  of  213,820  letters  and  cards 
from  every  corner  of  Big  Aggie  Land — and  beyond  .  .  . 
459  counties  in  11  states.  Such  an  overwhelming  testi- 
monial of  affection  brings  a  blush  to  Big  Aggie's  cheeks. 
But  it  proves  an  important  point.  WNAX-570  gives  listen- 
ers what  they  want  in  radio  entertainment  and  service: 
gives  advertisers  what  they  want — active  listener  re- 
sponse. 

Most  of  the  mail  in  Big  Aggie's  life  comes  from  an  area 


spread  across  five  of  the  nation's  richest  farming  states; 
North  Dakota,  South  Dakota,  Nebraska,  Minnesota,  Iowa. 
Big  Aggie's  NCS  #2  Market  Coverage  Area  takes  in 
175  counties  with  2,217,600  population  and  609,590 
radio  homes. 

Annual  retail  sales  amount  to  over  $2,400,000,000.  All 
this  makes  Big  Aggie  Land  America's  41st  radio  market. 
WNAX-570  gives  national  advertisers  a  media  with 
programs  people  like  and  listen  to — popular  shows  that 
sell  to  people  with  money  to  spend.  Your  Katz  man  will 
get  you  a  date  with  Big  Aggie. 


WNAX-570 


cbs  radio  yy  H  a  a  ~  J  '  U  yankton  s  d 

Peoples  Broadcasting  Corporation 


f GOOD  TIMES  FOR 
RICH  VI EWERS  OF 
CHARLESTON'S 


409 


MGM     STATION  B  38.0 

EfiBLY  - 

SHOW    STATI0N  C  80 


"Cumulative  Daytime  Rating 


MGM     STATION  B  13.1 

SHOW  STATI0N  c  73 


CHARLESTON'S  ONLY  TELEVISION  STATION 


FOR  BEST  RESULTS  IN  THE  MULTIBILLION  DOLLAR  CHARLESTON-HUNTING* 
TON-PORTSMOUTH-ASH  LAND  MARKET,  AMERICA'S  23RD  TV  MARKET,  CALL 
BRANHAM  OR  JACK  GELDER,  VICE  PRESIDENT  AND   GENERAL  MANAGER,' 
WCHS  TV 

*  FEBRUARY  1958  ARB 


Published  every  Monday,  53rd  issue  (Yearbook  Number)  published  in  September  by  Broadcasting  Publications  Inc.,  1735  DeSales  St., 
N.  W.,  Washington  6,  D.  C.  Entered  as  second  class  matter  March  14,  1933  at  Post  Office,  Washington,  D.  C,  under  act  of  March  3,  1879. 


FOUR  IN  ONE  PLUS 


This  one  television  station 
delivers  four  standard 
metropolitan  area  markets  plus 


1,040,465  households 
942,661  TV  households 
>  3,691,785  people 
$3%  billion  annual  retail  sales 
$6%  billion  annual  income 

WGALTY 

LANCASTER,  PENNA. 
NBC  and  CBS 

STEINMAN  STATION  -  Clair  McCollough,  Pres. 

Representative : 

The  MEEKER  Company,  Inc. 


AMERICA'S  lOth 


MARKET 


New  York 
Los  Angeles 


Chicago  X/ 
San  Francisco 


316,000  WATTS 


Page  4    •    April  14,  1958 


Broadcasting 


closed  circuit 


BIG  YEAR  FOR  FILM  •  Recession,  de- 
pression or  whatever  it  is,  major  tv  film 
syndicators  are  turning  in  neat  sales  gains. 
They're  talking  now  in  terms  of  $100  mil- 
lion-plus gross  in  U.  S.  this  year  from 
syndicated  films  alone  (excluding  hot-sell- 
ing feature  films),  as  against  $80-some 
million  in  1957.  Coincidentally,  CBS-TV 
Film  Sales,  for  one,  reportedly  enjoyed 
first-quarter  gross  75%  ahead  of  same 
1957  period,  is  estimating  1958  gross  may 
exceed  $15  million  compared  to  less  than 
$10  million  last  year.  Trouble  is,  despite 
booming  business,  syndicators  look  for  rel- 
atively little  net  gain  owing  to  increased 
union  and  other  costs. 

• 

National  Telefilm  Assoc.  is  mulling  even 
greater  diversification.  On  top  of  present 
interests,  which  include  station  ownership, 
film  production,  theatrical  films,  etc.,  in 
addition  to  NTA  Film  Network  and  tv 
film  syndication,  it's  considering  getting 
into  records  field  either  through  formation 
of  own  company  or  buying  into  existing 
firm. 

• 

RESPITE  o  it  won't  be  FCC  on  firing 
line  when  House  Legislative  Oversight 
Subcommittee  resumes  its  hearings  within 
next  month.  According  to  Chairman  Oren 
Harris  (D-Ark.)  Committee  next  will  tackle 
Securities  &  Exchange  Commission  and 
Federal  Power  Commission.  Meanwhile, 
committee  investigators  are  still  checking 
FCC  files,  preparing  for  possible  resump- 
tion of  inquiries  into  comparative  tv  cases. 

Among  other  cases  and  highest  on  com- 
mittee's priority  list  for  extensive  investi- 
gation and  hearings,  are  grants  of  ch.  5 
Boston  (to  Herald-Traveler-WHDU) ,  ch. 
13  Indianapolis  (to  Crosley  Broadcasting 
Co.),  ch.  4  Pittsburgh  (to  Television  City 
Inc.)  and  possibly  St.  Louis  ch.  1 1  to  CBS. 
• 

FCC  commissioners  shy  from  comment- 
ing publicly  on  Harris  Oversight  Report 
[Lead  Story,  April  7]  but  one  and  all 
freely  admit  privately  that  they  are  relieved 
and  grateful  that  no  names  were  men- 
tioned. When  asked  for  comments  on  re- 
port, all  shake  their  heads  and  with  slight 
smirk  murmur  "no  comment." 

• 

SMALL  CHANCE  •  While  FCC  Chair- 
man John  C.  Doerfer  is  determined  to  get 
early  action  in  13-year-old  clear  channel 
case  at  meeting  today  (Mon.)  it's  doubted 
whether  decision  can  be  reached,  even  to 
proceed  with  rule-making  (story  page  52). 
Staff  proposal  was  to  duplicate  half  of 
existing  24  1-A  (fully  clear  stations)  on 
coasts  and  in  Chicago,  reducing  them  to 
1-B  status,  with  remaining  dozen,  largely 
in  interior  and  independently  owned, 
allowed  to  increase  power  from  50  kw 
to  minimum  of  500  kw  and  maximum  of 
750  kw. 


There's  no  assurance  now  thai  FCC 
will  follow  staff  recommendations  on  clear 
channels.  There's  disposition  to  approve 
reduction  in  number  of  1-A's  but  to  with- 
hold action  on  power  in  excess  of  50  kw. 
In  any  event,  no  final  action  can  be  taken, 
and  at  most,  FCC  might  ask  for  proposed 
rule-making,  thus  inviting  comments.  Clear 
Channel  Broadcasting  Service  will  buck  any 
proposals  to  reduce  number  of  1-A's. 

• 

PLOWED  BACK  •  Wall  St.  sentiment  is 
that  profits  from  sale  of  Paramount  Pic- 
tures Corp.  pre-1948  backlog  to  tv  ($50 
million  sale  to  Music  Corp.  of  America) 
will  be  used  for  financing  expanded  pro- 
duction of  theatrical  features.  Cash  re- 
sources will  be  conserved,  according  to 
investment  advisors,  until  additional  pro- 
ceeds are  received  from  library  sale  (pay- 
ments are  on  long-time  basis). 

• 

Film  is  not  only  industry  receiving  hypo 
from  broadcast  revenues,  say  these  invest- 
ment experts.  Such  companies  as  Time 
Inc.  and  Meredith  are  cited  as  entities  in 
publishing  which  are  offsetting  declining 
space  advertising  revenues  with  profits 
gained  from  diversification  into  radio-tv 
station  ownership,  and  predict  "handsome 
profits"  from  this  source  over  long-range 
period. 

NO  YMCA  FOR  FCC  •  Commissioners 
planning  to  attend  NAB  convention  in 
Los  Angeles  April  27-May  1  are  breathing 
easier — financially,  that  is.  They  have 
opinion  from  Associate  General  Counsel 
Edgar  W.  Holtz  that  special  authority  to 
spend  up  to  $25  a  day  on  itemized  basis 
in  "exceptional  circumstances"  applies  to 
NAB  attendance.  Reasoning  is  that  com- 
missioners have  to  stay  at  convention 
hotels,  that  cheapest  rates  are  $12  daily, 
and  that  commissioners  should  not  be 
forced  to  dip  into  own  pockets  for  other 
expenses.  Government  normally  pays 
transportation  plus  $12  per  diem  on  un- 
itemized  basis.  It  was  feared  trip  would 
cost  each  commissioner  about  $150  out- 
of-pocket. 

Problems  of  small  market  tv  stations, 
notably  those  involving  microwave  relays 
and  network  interconnection,  will  be  dis- 
cussed at  special  meeting  to  be  held  April 
30  in  Los  Angeles  in  conjunction  with  NAB 
convention.  Harry  C.  Butcher,  owner  of 
KIVA  (TV)  Yuma  and  KIST  Santa  Bar- 
bara, as  chairman  of  Small  Markets  Com- 
mittee of  CBS-TV  Affiliates  Assn.,  has 
called  meeting.  At  CBS-TV  Affiliates  Assn. 
meeting  in  Washington  last  January,  reso- 
lution was  adopted  citing  "wide  latitude 
of  charges  and  quotations  of  charges"  by 
A  T&  T  and  its  subsidiaries  for  services 
of  a  nearly  identical  nature. 


MADE  THEIR  POINT  •  While  "oppo- 
sition" is  yet  to  testify,  consensus  is  that 
witnesses  heard  so  far  by  FCC  on  Barrow 
Network  Report  have  established  beyond 
reasonable  doubt  necessity  for  retention 
of  option  time  (contrary  to  staff  recom- 
mendation). Best  overall  impression  for 
option  time  need,  according  to  observers 
both  within  and  outside  FCC,  was  made 
by  NBC  in  its  depth  presentation. 
• 

FCC  has  pretty  well  washed  out  im- 
plications of  collusion  between  networks 
and  stations  on  option  time  clearances, 
national  spot  rates  and  other  purported 
violations  of  existing  rules  covered  in  Bar- 
row Report.  FCC  has  renewed  several 
licenses,  has  held  "no  case"  in  questions 
involving  other  stations  not  yet  up  for  re- 
newal. 

• 

DETROIT'S  DILEMMA  •  From  agency 
viewpoint  automobile  manufacturers  are 
more  perplexed  than  ever  in  deciding  in 
advance  how  to  budget  for  1959  models 
for  network  television.  To  complicate 
economic  indecision  is  fact  that  tv  plan- 
ning now  comes  earlier  in  year.  Facing 
Detroit  is  uncertainty  over  (1)  U.  S.  econ- 
omy, (2)  possible  auto  union  trouble  and 
(3)  first  quarter  sales  slump  for  most  '58 
models.  Add  to  this  factor  of  foreign 
auto  sales  in  U.  S.  and  fact  that  Detroit 
works  on  theory  of  basing  budget  on  ex- 
pected unit  car  sales. 

• 

Among  new  gimmicks  at  NAB  conven- 
tion exhibits  in  Los  Angeles  will  be  "Blue 
Box,"  said  to  crowd  150%  of  program 
content  into  100%  of  time.  Developed  by 
Electronic  Appliances  Inc.,  box  can  com- 
press 30-second  tape  program  into  20  sec- 
onds with  minimum  change  in  tone  quality, 
according  to  makers. 

• 

RIVAL  FOR  BBC?  •  British  radio,  which 
has  been  state  controlled  and  non-commer- 
cial from  start,  operating  under  auspices  of 
BBC,  is  bound  to  have  commercial  com- 
petition along  lines  of  that  being  provided 
in  television  by  Independent  Television 
Authority.  Authority:  Sir  Robert  Fraser, 
director-general  of  ITA.  He  ascribes  reason 
for  delay  as  being  present  preoccupation 
with  commercial  tv. 

• 

Schedule  dates  for  NCAA  national  foot- 
ball telecasts  this  fall  may  pose  problem 
for  NBC -TV  in  sale  of  sponsor  rights.  At 
least  one  prospective  advertiser  is  balking 
because  block  of  four  regional  dates  is 
concentrated  within  five-week  span  in 
NCAA  schedule,  which  would  disrupt 
sponsorship  continuity  during  traditionally 
heavy  selling  season.  Some  agencies  con- 
tend schedule  is  not  up  to  last  year's  stand- 
ard in  client  appeal.  Regional  tv  dates  are 
Oct.  18  and  25  and  Nov.  8  and  15. 


Broadcasting 


April  14,  1958    •    Page  5 


taking  the  word 


ACROSS  THE  WIDE  MISSOURI 


Time  was  when  river  traffic  was  the  only  way  of  getting  the  word 
across  the  Missouri  and  into  the  Kansas  and  Nebraska  territories. 

Now  in  the  electronic  era,  KCMO-Radio  in  Kansas  City  performs  the  same 
service  with  the  speed  of  light.  The  same  service,  we  say,  because  KCMO-Radio 

brings  the  exchange  of  ideas  and  the  exchange  of  goods  and  services 
to  homes  in  parts  of  four  states— all  of  them  touched  by  the  "Mighty  Mo." 

And  add  to  this  KCMO-Radio's  award-winning  news  and  outstanding  record  of 
public  service  in  the  million-population  Greater  Kansas  City  market. 

In  more  ways  than  one,  50,000-watt  KCMO-Radio  is  the  most  powerful 

voice  in  Kansas  City. 


-radio/ 


Joe  Hartenbower,  General  Manager 
R.  W.  Evans,  Commercial  Manager 


Kansas  City,  Missouri 


'*  OMAHA 
'  TULSA 


KANSAS  CITY 
SYRACUSE 
PHOENIX 


KCMO  KCMO-TV  The  Katz  Agency 

WHEN  WHEN-TV  The  Katz  Agency 

KPHO  KPHO-TV  The  Katz  Agency 

WOW  WOW-TV  John  Blair  &  Co. — Blair-TV 
KRMG  John  Blair  &  Co. 


Meredith  Stations  Are  Affiliated  with 
BETTER  HOMES  and  GARDENS  and  SUC- 
CESSFUL FARMING  Magazines. 


Represented  nationally  by  Katz  Agency 


THE  WEEK  IN  BRIEF 


IBEW  on  Strike  at  CBS — The  broadcasting  industry's  most 
widespread  strike  in  history  begins  as  1,300  technicians  and 
engineers  walk  off  jobs  at  CBS  Radio,  CBS-TV  and  its  owned 
stations.  Supervisory  personnel  keep  programming  on  the  air 
with  a  minimum  of  disruption.  Disputants  arrange  meeting, 
hoping  for  settlement.  Page  31. 

CBS  Brass*  Doubles  in  Engineering — Executives  man  the 
cameras,  lower  the  booms  to  keep  networks  working  during 
IBEW  walkout.  Page  32. 

Emmy — Her  10th  birthday  party  will  come  oft  without  a 
hitch  after  all  after  NBC-TV  deftly  avoids  union  jurisdictional 
trouble  by  moving  the  ATAS  "Emmy"  awards  presentation 
(New  York  portion)  out  of  the  armory  and  into  its  own 
studios.  Page  35. 

Barrage  Against  Slump  Talk — Ad  Council  starts  counter- 
measures,  hopes  to  have  $1.5  million  in  free  advertising  put 
into  fight.  Page  35. 

And  Here's  the  Commercial — Sound  is  the  big  sales  point 
being  made  on  Madison  Avenue  by  radio  salesmen.  Two 
major  station  representatives  actively  seek  ears  of  agencies 
and  advertisers,  directing  them  to  listen  to  the  spot  radio 
commercial  and  incidentally  to  the  advertising  virtues.  PGW 
unveils  a  new  presentation  to  "decision  makers."  John  Blair 
&  Co.  announces  spot  radio  commercial  winners  and  talks 
about  business  volume.  Pages  36,  39. 

Nearly  42  Million  Tv  Homes — That's  January  1958  count 
provided  by  Advertising  Research  Foundation  in  cooperation 
with  Bureau  of  Census.  Page  40. 

Texaco  Continues  Opera — With  ABC  Radio's  move  away 
from  live  programming.  Texaco  negotiates  with  CBS  Radio 
for  continuation  of  Saturday  afternoon  Metropolitan  Opera 
broadcasts  next  season.  Advertiser  has  been  associated  with 
opera  for  18  of  27  years  the  Metropolitan  has  been  on  ABC 
Radio.  Page  42. 

No  Canned  Spaghetti — Ronzoni  Macaroni  Co.  goes  for 
freshness  in  commercials,  hence  finds  an  unusual  way  of 
sponsoring  syndicated  film  programs  by  beaming  them  'live' 
from  New  York  using  network  lines  and  microwave  relay. 
Page  44. 

Tv  is  Only  Minor  Movie  Villain — Script  of  study  by  UCLA 
expert  on  "Hollywood  at  the  Crossroads"  for  Hollywood  AFL 
Film  Council  casts  tv  in  crowd  scene  of  "economic  villains" 
causing  50%  drop  in  movie-going.  Page  46. 

More  Heat  on  Tv — Justice  Dept.  eyeing  gamut  of  tv  network 
practices,  including  network  ownership  of  programs  and 
interest  in  BMI,  also  talent  agencies  and  tie-ins  for  talent. 
Government  files  new  antitrust  suit  against  tv  film  distributor 
and  two  feature  film  producers.  Page  50. 

Toll  Chances  Getting  Slimmer— Rep.  Oren  Harris  (D-Ark.), 
chairman  of  House  Commerce  Committee,  warns  FCC  not 
to  authorize  pay  tv  after  Congress  goes  home  this  summer. 
Page  51. 

The  Pluses  for  Multiple  Ownership — Three  biggest  multiple 
tv  station  owners  tell  the  FCC  that  Barrow  Report  indulges 
in  theorizing  without  facts  in  its  recommendations  on  mul- 
tiple ownership,  option  time,  must  buys  and  other  tv  practices. 
Page  53. 


In  Wake  of  Oversight  Report — Schwartz,  on  ABC-TV  pro- 
gram, claims  Legislative  Oversight  interim  report  substantiates 
charges  he  previously  had  made,  but  does  not  go  far  enough; 
official  Washington  reaction  to  report  lacking.  Page  60. 

Fresh  Troops  into  Barrow  Fray — State  association  presi- 
dents, performers  head  list  of  witnesses  scheduled  to  testify 
this  week  against  Smathers  bill  in  Senate  hearings.  Page  60. 

Feds'  Arm  to  Fight  False  Advertising — Radio-tv  monitoring 
unit  of  Federal  Trade  Commission  headquarters  staff  now 
is  ready  to  make  kine  and  taped  copies  of  questionable  com- 
mercials. Page  61. 

Judge  Lauds  Trial  Coverage — KOMU-TV  Columbia,  Mo., 
draws  praise  for  broadcasts  of  murder  trial.  "I  hope  you 
come  back  again,"  he  tells  station  at  conclusion  of  trial. 
Page  64. 

Court  Takes  Swipe  at  FCC — U.  S.  Appeals  Court  in  Wash- 
ington questions  FCC  affirmation  of  grant  to  WSPA-TV 
Spartanburg,  S.  C,  following  earlier  remand  of  case  by  court. 
Page  62. 

Financial  Upturn — DuMont  Broadcasting  Co.  whittles  away 
at  its  tax  loss  carried  forward  from  1956.  President  Goodwin 
sees  still  better  results  for  this  year.  Gross  revenues  in  1956 
were  nearly  doubled  in  1957.  Page  66. 

A  Case  of  Washingtonitis — Richard  S.  Salant,  one  of  sev- 
eral speakers  at  Ohio  Assn.  of  Broadcasters  meeting,  says 
broadcasters  must  get  off  the  defensive.  Judge  Moore,  of 
Colorado,  calls  on  American  Bar  Assn.  to  end  ban  on  radio-tv 
in  courtroom.  Page  82. 

NAB  Registrations  Up — Advance  bookings  by  delegates  run- 
ning 10%  ahead  of  a  year  ago  as  annual  industry  convention 
approaches.  Programming  for  management  and  technical 
meetings  completed  by  NAB  staff.  Page  87. 

We  don't  want  the  12-year-olds — San  Francisco  agency 
man  Ernest  Hodges  charges  that  station  programming  is  being 
taken  over  by  the  rock  and  roll  set.  Worse,  says  the  Guild, 
Bascom  &  Bonfigli  vice  president,  they're  not  the  ones  his 
clients  are  out  to  sell.  It's  all  in  this  week's  Monday  Memo. 
Page  113. 


DEPARTMENTS 


ADVERTISERS  &  AGENCIES    .  .  35 

AT  DEADLINE    9 

AWARDS    91 

BUSINESS  BRIEFLY    42 

CHANGING    HANDS    74 

CLOSED   CIRCUIT    5 

COLORCASTING    39 

DATELINES    73 

EDITORIAL   114 

EDUCATION    90 

FILM    46 

FOR  THE  RECORD    99 

GOVERNMENT    50 

IN  PUBLIC  INTEREST    24 

IN   REVIEW    14 

LEAD  STORY    31 

MANUFACTURING    88 

MONDAY  MEMO   113 


NETWORKS    80 

OPEN  MIKE    18 

OUR  RESPECTS    26 

PEOPLE    96 

PERSONNEL  RELATIONS    89 

PROGRAMS  &  PROMOTIONS   .  93 

RATINGS    46 

STATIONS    64 

TRADE    ASSNS  82 

UPCOMING   100 


4 


Broadcasting 


April  14,  1958    ©    Page  7 


Photograph  by  John  Burwell 


When  they  toi 
J  the  Twins  dial 

BILL  BENNETT 

That's  why  WDGY  is  first*  in  the 
Twin  Cities  .  .  .  and  why  WDGY  billings  are  at  an 
all-time  high  .  .  .  It's  Storz  Station  locally-centered 
programming  that  does  it,  as  personified  by  warm, 
friendly  men  like  Bill  Bennett.  Bill  brings  to  bear  on 
his  four  daily  entertainment  and  selling  hours  the 
distillation  of  a  diversified  show-business  and  radio 
history.  He's  a  comedian,  an  M.  C,  TV  performer, 
recording  star,  teen-dance  innovator,  columnist,  magi- 


I  .  .  .  when  they  tile  .  .  . 
WDGY  personalities 

cian,  and  amateur  clown.  Above  all,  he's  a  salesman 
.  .  .  likeable,  and  a  perpetual  smiler,  Bill  is  often 
described  as  the  Northwest's  outstanding  radio  per- 
sonality. 

Talk  to  the  man  from  Blair,  or  WDGY  G.  M.  Jack 
Thayer  about  Bill;  and  Dan  Daniel  and  Don  Kelly  and 
Stanley  Mack  and  Bill  Armstrong  and  Bill  Diehl  and 
Joe  Delia  Malva  and  Ralph  Martin  and  George  Rice. 


*  Pulse  all-day  average 


WDGY  50,000  Watts   Minneapolis- St.  Paul 


STATIONS 

TODAY'S  RADIO  FOR  TODAY'S  SELLING 
TOOD  STORZ,  PRESIDENT  •  HOME  OFFICE:  OMAHA,  NEBRASKA 


WDGY  Minneapolis  St  Paul 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 

WHB  Kansas  City 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 

WTIX  New  Orleans 

REPRESENTED  BY  ADAM  YOUNG  INC. 

WQAM  Miami 

REPRESENTED  BY  JOHN  BLAIR  &  CO. 


Page  8    •    April  14,  1958 


Broadcasting 


at  deadline 


WERE  CLEVELAND  CHARTS  $25  MILLION 
CLOSED-CIRCUIT  TV,  RADIO  SYSTEM 


Closed-circuit  sound  and  visual  program 
service  for  home  subscribers,  eventually  cov- 
ering entire  Cleveland  area,  proposed  Friday 
by  Richard  M.  Klaus,  vice  president-general 
manager  of  WERE  Cleveland.  Project  would 
involve  investment  up  to  $25  million. 

Six  channels  on  Ohio  Bell  coaxial  cable, 
leased  to  WERE,  would  provide  wide  range 
of  programming  service  to  home  tv  sets. 
Subscriber  fee  might  run  around  $10 
monthly  under  present  plans. 

Advertising  would  be  sold  on  some  por- 
tions of  programming. 

Service  is  designed  to  start  within  year, 
using  test  area  of  perhaps  score  of  major 
apartment  developments. 

At  present  Cleveland  has  three  tv  stations 
— KYW-TV,  WEWS  (TV)  and  WJW-TV  on 
chs.  3,  5  and  8  respectively. 

Financing  would  be  handled  by  WERE, 
with  Ohio  Bell  running  cable  as  funds  are 
provided.  WERE  plan  calls  for  development 
of  separate  community  satellite  centers  for 
programming.  These  would  be  located  in 
populous  centers  and  have  separate  camera 
chains  and  other  facilities.  As  facilities  and 
list  of  subscribers  expands,  these  centers 
eventually  would  be  tied  together.  Service 
would  then  come  out  of  proposed  major  en- 
tertainment center. 

Citywide  service  within  five-year  period 
is  envisioned  by  WERE,  with  thought  that 
eventually  Cleveland  grid  would  be  tied  in 
with  similar  wired  service  in  other  cities. 

"We  propose  to  create  a  brand  new  form 
of  mass  communications  and  entertain- 
ment," Mr.  Klaus  said. 

Here  is  WERE  plan  to  use  six-channel 
capacity  of  coaxial  cable: 

Ch.  2 — First-run  films  11  hours  daily, 
each  film  to  be  run  three  or  four  days. 
Commercials  confined  to  station  breaks. 


P&G,  Miles,  Ralston-Purina 
Vie  for  ABC-TV  Time  Slots 

It'll  be  like  "High  Noon"  at  ABC-TV 
tomorrow  (Tues.)  when  several  interested 
parties  shoot  it  out  for  Tuesday,  9-9:30 
p.  m.  slot  next  season.  Procter  &  Gamble, 
just  renewed  for  high-rating  Wyatt  Earp 
(Tues.,  8:30-9  p.m.),  wants  to  back  it  with 
new  western  out  of  William  Morris-Four 
Star  Films  stable  titled  The  Rifle  Man.  It 
must  let  Morris-Four  Star  know  by  tomor- 
row when  option  expires. 

At  same  time,  52-week  contract  of  cur- 
rent 9-9:30  p.  m.  slot  occupants,  Miles 
Labs  and  Ralston-Purina  (Broken  Arrow) 
ends  tomorrow  and  ABC-TV  reportedly  is 
as  eager  for  new  P&G  business — giving  soap 
company  60-minute  exposure — as  it  is  for 

Broadcasting 


Ch.  4 — Re-run  films.  Commercials  would 
be  sold,  possibly  on  basis  similar  to  tv  broad- 
cast stations  and  networks. 

Ch.  6 — Feature  tv  presentations  including 
sports,  musicals  and  theatrical  events;  only 
top  evening  hours;  may  be  used  to  broad- 
cast network  programs  not  carried  by  local 
tv  stations. 

Ch.  7 — Duplicates  radio  programming  of 
WERE. 

Ch.  9 — Tv  sports.  WERE  is  key  station 
for  Cleveland  Indians  40-station,  four-state 
radio  network.  Away  tv  games  could  be 
carried,  along  with  other  sports,  and  keyed 
into  wired  services  in  other  cities. 

Ch.  10 — Background  music  and  home 
music  service. 

Major  portion  of  development  work  on 
Cleveland  project  was  done  by  Leonard  G. 
Trostler,  WERE  local  sales  manager,  aided 
by  Mr.  Klaus;  Harry  Dennis,  chief  engineer, 
and  Sam  Elber,  director  of  programming  and 
promotion. 

Mr.  Klaus  said  that  while  WERE's  wired 
network  would  not  come  within  jurisdiction 
of  FCC,  it  would  provide  extensive  public 
service  and  cultural  programming.  He  sug- 
gested, for  example,  that  closed-circuit 
facility  could  be  provided  to  medical  so- 
ciety, giving  doctors  latest  information  on 
medical  and  surgical  techniques. 

Possibility  of  color  service  is  being  ex- 
plored. WERE  and  Ohio  Bell  studied  closed- 
circuit  projects  in  other  areas.  Telephone 
company  contacted  top  AT&T  officials  in 
New  York. 

WERE  would  have  exclusive  use  of  wire 
grid  built  with  its  money  and  leased  from 
Ohio  Bell,  but  telephone  company  would 
be  free  to  build  similar  facilities  for  any 
firm  desiring  to  offer  closed-circuit  program 
service. 


Miles-Ralston  renewal.  Ralston,  meanwhile, 
is  taking  no  chances  on  being  left  out  in 
cold;  its  agency,  Gardner  Adv.,  St.  Louis, 
has  option  to  pick  up  MCA  Ltd.-Gomalco 
Productions'  Leave  It  to  Beaver  series  now 
on  CBS-TV  under  Remington-Rand  spon- 
sorship and  take  it  to  ABC-TV,  preferably 
in  8:30-9  p.  m.  (post-Disneyland)  berth, 
now  occupied  by  Bristol-Myers. 

NC&K  Gets  Vel  Powder 

Colgate-Palmolive  Co.,  New  York,  named 
Norman,  Craig  &  Kummel,  New  York,  to 
handle  Vel  powder,  effective  immediately, 
with  $1.9  million  billings.  McCann-Erickson 
was  appointed  to  service  new  soap  product, 
with  billings  and  name  yet  to  be  revealed. 
Lennen  &  Newell  had  been  handling  Vel 
powder  until  last  February  when  it  was 


BUSINESS  BRIEFLY 

Late-breaking  items  about  broadcast 
business;  for  earlier  news,  see  Adver- 
tisers &  Agencies,  page  35. 


BANANA  BOOM  •  United  Fruit  Co., 
N.  Y.,  will  promote  its  biggest  and  best 
banana  crop  with  two-week  increased  radio 
spot  budget  effective  immediately  on  200 
stations  in  85  markets  in  U.  S.  and  Canada. 
Current  campaign,  running  on  about  160 
stations  since  March  9,  will  be  included  in 
increased  frequency,  which  will  amount  to 
as  much  as  40  spots  per  ,  week  per  market. 
BBDO,  N.  Y.,  is  agency. 

IN  BUYING  MOOD  •  American  Oil  Co., 
N.  Y.,  mulling  over  17-week  radio-tv  spot 
campaign  (announcements  and  newscasts) 
in  120-market  area  along  U.  S.  East  Coast 
to  begin  end  of  May.  No  buying  pattern  or 
market  strategy  finalized.  Joseph  Katz  Co., 
N.  Y.-Baltimore,  is  Amoco  agency. 

BALL  BUYS  •  WOR-TV  New  York  re- 
ported Friday  sponsorship  has  been  set  for 
three-quarters  of  its  coverage  of  78  Phila- 
delphia Phillies  baseball  games,  to  be  tele- 
cast in  New  York  area.  Signed:  United 
Vintners  Inc.  (wines),  General  Tire  Dealers 
of  New  York  Metropolitan  Area  and  Bayuk 
Cigars  Corp. 

IN  FOR  HALVES  •  Phillips-Van  Heusen 
Corp.  (Van  Heusen's  men's  shirts  and  sports- 
wear), N.  Y.,  signed  for  one-half  sponsor- 
ship of  Suspicion  (NBC-TV,  Mon.,  10-11 
p.  m.)  on  May  26,  June  2  and  9.  Grey  Adv., 
N.  Y.,  is  agency. 

TV  CLIENT  ON  WAY  •  Television  will 
play  important  part  in  introduction  of  new 
Borden's  instant  mashed  potatoes  when 
product  makes  test  bow  in  upper  New  York 
State  and  New  England  next  month.  Initially 
only  WHYN-TV  Springfield  will  be  used, 
but  look  for  more  buys  as  distribution  area 
is  enlarged.  Product  —  competing  with 
R.  T.  French's  instant  whipped  potatoes, 
General  Foods  Corp.'s  Minit  and  McCor- 
mick  Tea  &  Spice's  brand — was  to  have 
made  its  bow  earlier  in  year  but  introduc- 
tion was  delayed  due  to  "production  prob- 
lems." After  national  distribution  is 
achieved — by  end  of  1958,  hopes  Borden — 
product  will  be  promoted  on  NBC-TV's 
Fury  and  People's  Choice,  both  sponsored 
by  Borden.  Lennen  &  Newell  is  servicing 
product,  its  first  Borden  assignment. 


notified  that  account  would  be  withdrawn. 
L&N  retains  Vel  liquid  detergent  and  Vel 
beauty  bar.  NC&K  has  recommended  that 
bulk  of  advertising  campaign  for  Vel  go  into 
television. 

April  14,  1958    •    Page  9 


PEOPLE 


at  deadline 


McGannon  Attacks  VTR  Policy, 
Hits  Major  Barrow  Conclusions 

Renewed  opposition  to  proposals  in  Bar- 
row Report  on  multiple  ownership,  option 
time  and  must  buys  were  voiced  Friday 
by  Westinghouse  Broadcasting  Co.  Presi- 
dent Donald  H.  McGannon,  continuing  his 
previous  day's  testimony  FCC  (story  page 
53). 

Mr.  McGannon  rapped  three  tv  networks 
for  policy  of  refusing  permission  to  stations 
to  use  videotape  to  record  network  pro- 
grams to  run  on  delayed  basis,  said  WBC 
looked  at  move  with  "great  seriousness" 
and  felt  advertisers  and  public  won't  gain 
if  networks  are  "arbitrary"  on  this  policy. 
He  noted  network  policy  conflicts  with 
WBC's  plans  to  carry  baseball  on  WJZ- 
TV  Baltimore,  but  said  network  VTR  use 
is  helping  KPIX  (TV)  San  Francisco  net- 
work programming  position. 

He  said  WBC  had  asked  networks  to 
limit  network  programming  to  option  time 
and  had  been  refused,  but  acknowledged 
such  narrowed  programming  might  make 
option  time  program  costs  go  up.  Mr. 
McGannon  said  WBC  dropped  NBC  Spot 
Sales  from  representation  of  two  WBC  sta- 
tions because  quality  was  not  good  enough 
and  said  he  did  not  recall  writing  letter 
(in  possession  of  FCC)  which  "indicates 
to  contrary."  He  saw  nothing  wrong  with 
network  spot  representation  if  affiliation 
relationships  can  be  insulated. 

Mr.  McGannon  didn't  think  Westing- 
house  Electric's  $39  million  ad  budget  (all 
media)  has  had  any  effect  in  network-af- 
filiate relations  by  WBC  outlets;  nor  has 
WBC's  multiple  ownership  position,  he 
added. 

WBC  president  said  he  had  no  objection 
to  NTA  proposal  for  added  hour  of  option 
time  from  source  other  than  affiliated  net- 
work, but  saw  problems  if  present  three-hour 
network  option  time  were  reduced. 

Asked  by  Chairman  John  C.  Doerfer 
whether  he  felt  FCC  should  require  station 
to  place  local  public  service  programs  in 
option  time,  Mr.  McGannon  said  this  would 
create  problems,  since  obviously  not  all 
communities  have  enough  local  issues  to  put 
on  audience-attracting  material  for  this 
prime  time.  Station  should  have  leeway 
here,  he  said,  so  it  can  develop  exceptional 
programs  and  promote  them  properly. 

Mr.  McGannon  had  "no  thought"  on 
FCC  shortening  license  period  of  marginal 
operator,  but  felt  FCC  might  issue  licenses 
varying  from  three  to  five  years  or  longer 
depending  on  demonstrations  by  licensee  of 
public  interest  programming.  He  felt  in- 
dustry could  "live  with"  an  "indefinite" 
license  if  standards  could  be  defined  so  as 
to  assure  operator  he  wouldn't  lose  license 
and  investment  if  he  stuck  to  standards. 


Wagner  Heads  Ohio  Broadcasters 

Jay  Wagner,  WLEC  Sandusky,  was  elected 
president  of  Ohio  Assn.  of  Broadcasters  at 
Friday  meeting  in  Cleveland  (early  story 
page  82).  He  succeeds  Hubbard  Hood, 
WK.RC  Cincinnati.  Tom  Rogers,  WCLT 
Newark,  was  elected  radio  vice  president 
and  Allan  Land,  WHIZ  Zanesville,  tv  vice 
president.  New  members  elected  to  board: 
Gordon  Davis,  KYW  Cleveland;  S.  H.  Top- 
miller,  WCKY  Cincinnati,  and  Gene  Trace, 
WBBW  Youngstown.  Over  100  delegates 
attended  Friday  meeting. 

Tv  Worth  Money  to  Paramount 

Paramount  Pictures  Corp.  has  advised 
stockholders  of  "substantial"  profits  realized 
this  year  from  film  sales  for  tv  (Paramount 
sold  its  feature  backlog  to  Music  Corp. 
of  America).  Reminder  contained  in  report 
on  1957  operations,  showing  earnings  from 
operations  to  be  over  $5.4  million  and  net 
income  at  more  than  $4.7  million.  Profit 
would  have  been  up  slightly  over  1956, 
but  in  that  year  additional  $4.4  million-plus 
represented  principally  profit  on  sale  of  film 
to  tv  (Popeye  Cartoons  acquired  that  year  by 
AAP),  for  total  net  income  in  1956  of 
over  $8.7  million. 

FCC  Again  Asks  for  Ch.  10  Case 

FCC  Friday  again  asked  U.  S.  Court  of 
Appeals  to  send  back  Miami  ch.  10  case. 
Commission  said  it's  better  to  let  it  review 
case  (in  light  of  disclosures  before  Harris 
Oversight  Committee)  than  for  court  to 
rule  on  legal  issues  which  "might  become 
moot  by  further  proceedings."  FCC  rep- 
resentation furnished  in  response  to  objec- 
tions by  three  parties  to  Commission's  orig- 
inal motion  to  court  to  remand  Miami  case 
without  ruling  on  merits.  [Government, 
March  17].  Parties  are  National  Airlines 
(which  won  ch.  10  grant),  WKAT  Miami 
(A.  Frank  Katzentine)  and  Eastern  Air- 
lines (seeking  to  intervene  in  proceedings). 

Harris  to  Address  Law  Group 

Rep.  Oren  Harris  (D-Ark.),  chairman  of 
House  Commerce  Committee  and  Legisla- 
tive Oversight  Subcommittee,  will  address 
April  30  dinner  meeting  of  Administrative 
Law  Section  of  District  of  Columbia  Bar 
Assn.  Black-tie  affair  will  be  held  in  Wash- 
ington's Mayflower  Hotel  in  observance  of 
National  Law  Day  May  1. 

ABC  Asks  Syracuse  Shift 

ABC  asked  FCC  Friday  to  add  third 
vhf  channel  to  Syracuse,  N.  Y.,  by  deleting 
ch.  8  there  and  adding  chs.  9  and  11.  Move 
would  require  ch.  8  WHEN-TV  Syracuse 
to  change  to  ch.  9,  and  ch.  11  CKWS-TV 
Kingston,  Ont.,  to  ch.  8.  ABC  said  out 
of  44  ABC  programs,  only  two  are  carried 
in  Syracuse  live,  15  are  carried  on  delayed 


JOHN  M.  KEAVEY,  account  executive  at 
Erwin  Wasey,  Ruthrauff  &  Ryan  on  KLM 
Royal  Dutch  Airlines,  elected  vice  president 
of  EWR&R. 

DON  W.  WELLS,  formerly  sales  manager 
of  Lanolin  Plus  Inc.'s  beauty  division,  to 
Foote,  Cone  &  Belding,  Chicago,  as  mer- 
chandising executive. 

ALEXANDER  G.  FIELD  JR.  appointed 
program  manager  of  WGN-TV  Chicago  ef- 
fective April  19,  succeeding  EDWARD  J. 
ROTH  JR.,  resigned.  Mr.  Field  continues 
duties  as  supervisor  of  special  broadcast 
services  of  WGN-AM-TV. 

GERALD  E.  CALDWELL,  commercial  ex- 
port manager,  General  Foods  Corp.,  (inter- 
national), to  GF's  Maxwell  House  Div.,  as 
market  research  manager. 

ROBERT  G.  FURLONG,  marketing  man- 
ager, DuMont  Labs  receiver  division  since 
early  1957,  to  sales  manager,  television  re- 
ceiver division,  replacing  BILL  C.  SCALES, 
resigned. 

RUSSELL  FORD,  Compton  Adv.,  and 
CHUCK  KAMBOURIAN,  H.  K.  Harrison 
Assoc.,  both  to  Grey  Adv.,  N.  Y.,  as  execu- 
tive producer  and  associate  producer,  re- 
spectively. 


Page  10 


April  14,  1958 


basis,  five  on  spot  basis,  12  are  on  pending 
orders  and  10  have  not  been  ordered  at 
all.  This  is  costing  ABC  $285,000  annually, 
network  said.  Only  conflict,  ABC  said,  is 
with  pending  proposal  by  WVET-TV 
Rochester,  N.  Y.,  to  move  chs.  9  and  13 
to  Elmira,  N.  Y.  Syracuse  has  only  one 
other  commercial  operating  station,  ch.  3 
WSYR-TV.  Educational  ch.  43  is  assigned 
to  New  York  Board  of  Regents  but  is  not 
operating. 

Stuart  First  on  U.S.S.R.  Trip 

First  U.  S.  station  executive  to  visit  USSR 
in  connection  with  cultural  program  inter- 
change is  Harold  C.  Stuart,  president  of 
KVOO-AM-TV  Tulsa  and  director  of  Assn. 
of  Maximum  Service  Telecasters.  He  left 
Friday  with  Thomas  Manhart,  president  of 
Century  Geophysical  Co.,  expert  amateur 
photographer,  and  will  offer  Soviet  typical 
locally  produced  radio  and  tv  programs. 

After  week  in  Moscow,  itinerary  includes 
trips  to  other  Russian  cities.  Party  returns 
to  U.  S.  May  24. 

NAB's  Radio  Month  Kits  on  Way 

Promotion  kits  to  guide  broadcasters  in 
observing  National  Radio  Month  during 
May  were  mailed  Friday  by  NAB.  Theme 
of  month  is  "Radio  is  close  to  you  .  .  . 
at  home  ...  on  the  move  ...  in  your  com- 
munity .  .  .  Radio  is  close  to  all  America." 
Kit  is  more  elaborate  than  others  in  past 
radio  promotions.  Part  of  material  was 
mailed  to  non-member  stations.  Radio  Ad- 
vertising Bureau  has  mailed  Radio  Month 
kit  including  101  ideas  as  well  as  speeches 
and  other  material. 

Broadcasting 


Opens  America's  purse  for  mass- market  advertisers 


As  the  shopping-list  indicates,  17  of  America's  big- 
gest advertisers  have  been  quick  to  see  and  use  the 
tremendous  power  of  PURSE-SUASION.  It  com- 
bines the  persistence  of  saturation  with  the  impact  of 
television.  20  spots  every  week  —  rotated  week  after 
week  to  cover  a  station's  complete  daytime  audience. 


Prove  PURSE-SUASION'S  low-cost  selling  power 
on  any  product  for  Home  or  Family.  Blair-TV's  Test 
Market  Plan  provides  documented  research  on  sales- 
effectiveness  at  no  extra  cost  to  the  advertiser.  Phone 
your  nearest  Blair  office  now  for  the  complete,  excit- 
ing story. 


BLAIR 


OFFICES:  NEW  YORK    •    CHICAGO    •    BOSTON    •    DETROIT    •    ST.  LOUIS 

TEmpleton  8-5800    Superior  7-5580    KEnmore  6-1472  WOod'rd  1-6030  CHestnut  1-5686 
JACKSONVILLE  •   DALLAS  •  LOS  ANGELES  •  SAN  FRANCISCO  •  SEATTLE 
ELgin  6-5570      Riverside  1-4228      DUnkirk  1-3811         YUkon  2-7068  ELIiott  6270 


Blair-TV  represents  these  major-market  stations: 


WABC-TV— New  York 
WBKB  — Chicago 
KTTV  —  Los  Angeles 
WFIL-TV— Philadelphia 
WXYZ-TV— Detroit 
WHDH-TV— Boston 
KGO-TV — San  Francisco 
WIIC  — Pittsburgh 
KTVI  — St.  Louis 
WEWS— Cleveland 
WJZ-TV— Baltimore 
KFJZ-TV  — Dallas-Ft.  Worth 


KING-TV— Seattle-Tacoma 
WPRO-TV— Providence 
WCPO-TV— Cincinnati 
KGW-TV— Portland 
WDSU-TV— New  Orleans 
WFLA-TV— Tampa 
WBNS-TV— Columbus 
WMCT — Memphis 
KFRE-TV— Fresno 
WOW-TV— Omaha 
WNBF-TV — Binghamton 
WFL^  TV— Altoona 


WNHC-TV-  Hartford  -  New  Haven 


Broadcasting 


April  14,  1958    •    Page  11 


Chip  Off  the  Farm  Bloc 

We'd  like  you  to  meet  one  of  the  bosses  of  a  $400  million 
business  called  farming  in  Central  Ohio.  He  feeds  his  own 
corn  into  his  own  hogs,  has  two  tractors  and  a  city-shopping 
family  that  wants  all  of  the  better  things  of  life. 

You  find  him  sharing  his  noontime,  as  usual,  with  Bill 


Zipf,  farm  director  and  farm  news  reporter  for  WBNS-TV. 
They  have  been  friends  for  nine  years — personal  friends, 
because  Bill  Zipf  is  a  reporter  who  travels  30,000  miles 
of  rural  roads  a  year  and  shows  up  at  the  studio  with  dirt 
on  his  shoes. 

You  can  see  why  the  casual  offer  of  a  Farm  Almanac, 
on  Bill's  "Farmtime"  program,  pulls  requests  from  33 


Ohio  counties  and  over  130  small  towns.  More  important, 
you  see  an  example  of  the  face-to-face  approach  by  which 
WBNS-TV,  born  and  raised  in  Central  Ohio,  attracts  its 
larger  audiences,  day  and  night. 

Time  buyers,  too  canny  ever  to  fall  off  a  hay  wagon, 
have  reduced  volumes  of  these  facts  to  one  conclusion: 
"If  you  want  to  be  seen  in  Central  Ohio— WBNS-TV." 


WBNS-TV 

CBS  Television  in  Columbus,  Ohio 
Market  Center  of  2,000,000  people 

316  kw.  Affiliated  with  The  Columbus  Dispatch,  The  Ohio  State 
Journal  and  WBNS  Radio.  Represented  by  Blair  TV. 


PRETESTED 


the  adventures  of 


BRAND-NEW! 
FIRST- RUN! 


SUCCESS! 


Saturday  Evening  Post 

Over  650,000,000  readers  of 
Norman  Reilly  Raine's  65  Tug- 
boat Annie  stories!  27-year  run 
continues  by  popular  demand. 


SUCCESS! 


Motion  Picture  Feature 

Box-office  record-breaker  in  the 
top  motion  picture  theatres. 
N.  Y.  Times— "story  superior" 
—"a  box-office  natural." 


SUCCESS! 


Chicago  Audience  Test 

92%  of  Lake  Theatre  audience 
rated  "The  Adventures  of  Tug- 
boat Annie"  a  TV  favorite- 
certified  by  Haskins  &  Sells, 
C.  P.  A. 


SUCCESS! 


CBC  TV  Network 

R.  B.  Collett,  Adv.  Dir.,  Lever 
Brothers  Limited,  writes: 
'  'excellent  viewing  audience' ' — 
"general  public,  through  mail 
and  telephone  calls,  indicates 
strong  appeal  for  every  mem- 
ber of  the  family."  Tugboat 
Annie  outrates  such  shows  as 
Perry  Como,  Gunsmoke,  Wyatt 
Earp,  Dragnet,  Climax, 
Disneyland  and  many,  many 
others  in  Canada  network 
markets. 


TELEVISION  PROGRAMS  OF  AMERICA,  INC. 

488  MADISON  •  N.Y.  22  •  PLaza  5-2100 
Page  14    •    April  14,  1958 


IN  REVIEW 

THE  BOB  HOPE  SHOW 

If  a  semblance  of  international  unity  is 
ever  achieved  in  the  present  day,  Bob  Hope 
and  his  crew  can  feel  they  have  contributed 
a  small  but  important  part.  On  Saturday 
April  5.  NBC-TV  presented  The  Bob  Hope 
Show  filmed  entirely  in  Moscow.  For  one 
hour  the  viewer  was  taken  through  Mos- 
cow's streets,  subways,  into  its  theatres, 
ballet  centers,  circuses  and  U.  S.  Embassy. 
Top  Russian  acts  such  as  Popoff  the  clown, 
famed  ballerina  Galina  Ulanova,  comedian 
Arkadi  Raikin  and  the  festival  of  dances  of 
all  nations  were  shown  in  an  interesting  and 
fast-moving  bill. 

Mr.  Hope's  dry  wit  was  in  top  form  as 
he  "entertained  our  civilians  abroad"  at  the 
American  Embassy.  He  chided  the  Russians 
("I  was  thrown  out  of  the  Kremlin  yester- 
day. I  thought  the  star  on  the  door  meant 
it  was  my  dressing  room")  as  well  as  praised 
them  for  their  cooperation  in  the  current 
entertainment  exchange  program. 

At  the  conclusion  of  the  program,  Mr. 
Hope  showed  some  film  of  Russian  children 
at  play  with  American  children  (those  of 
Ambassador  Thompson)  and  at  play  to- 
gether and  made  his  plea  for  international 
understanding  and  secure  futures  for  "kids, 
who,  all  over  the  world,  are  just  kids." 

Mr.  Hope's  approach  was  warm  and  sin- 
cere and  the  show  was  an  enlightening  ven- 
ture behind  the  iron  curtain.  All  concerned 
deserve  congratulations  for  this  outstanding 
effort. 

Production  costs:  $200,000. 

Sponsored  by  Johnson  Motors  through  J. 
Walter  Thomspon  Co.  and  Dutch  Masters 
Cigars  through  Erwin  Wasey,  Ruthrauff 
&  Ryan  on  NBC-TV,  9-10  p.m.  April  5. 

Director:  Mort  Lachman;  executive  pro- 
ducer: Bob  Hope;  producer:  Jack  Hope; 
writers:  Bill  Lackin,  Lester  White,  John 
Rapp,  Charles  Lee,  Gig  Henry;  associate 
producer:  Kent  McCray;  director  of  pho- 
tography: Ken  Talbot. 

OMNIBUS 

"The  Lady's  Not  for  Burning"  is  quite 
a  goodie  to  find  in  an  Easter  basket.  Omni- 
bus produced  the  morsel  at  an  ideal  time 
and  served  it  up  with  style. 

For  those  who  had  never  met  Thomas 
Mendip  and  Jennett  Jourdemayne,  the 
Omnibus  version  of  their  adventures  around 
the  noose  and  stake  was  an  introduction 
under  favorable  circumstances,  with  at  least 
one  advantage  over  the  theatre.  It  was 
easier  to  catch  all  of  the  lyric  lines  in  the 
living  room  than  in  the  third  balcony  sur- 
rounded by  a  laughing  audience. 

The  rest  of  the  April  6  audience — those 
who  were  already  familiar  with  "The  Lady's 
Not  for  Burning" — could  breathe  easy  as  the 
play  opened  in  what  looked  like  the  original 
stage  setting  and  the  characters  appeared  in- 
tact. Adapter  Walter  Kerr  used  a  judicious 
pair  of  shears  to  scale  the  play  to  tv  size. 
The  lines  on  the  cutting-room  floor  may 
grieve  the  Fry  fan,  but  surely  the  most  de- 
voted will  concede  that  90  minutes  of 
Fry  is  incomparably  better  than  no  Fry  at 
all. 

The  cast  made  the  most  of  their  charac- 


ters— plum  roles  all.  Christopher  Plummer, 
Mary  Ure  and  company  showed  a  fine 
and  enthusiastic  regard  for  their  material. 
The  production  was  a  faithful  version  of  a 
rare  script. 

Production  costs:  Approximately  $80,000. 

Sponsored  by  Aluminium  Ltd.  through  J. 
Walter  Thompson  and  Union  Carbide 
Corp.  through  J.  W.  Mathes  on  NBC-TV, 
April  6,  4-5  p.m.  EST. 

Produced  by  Robert  Saudek  Assoc.;  direc- 
tor: Stuart  Vaughan;  adapted  by  Walter 
Kerr  from  Christopher  Fry's  play. 

Cast:  Mary  Ure,  Christopher  Plummer, 
Bryarly  Lee,  Anne  Shoemaker. 

NBC  OPERA 

Composer-conductor-critic  Virgil  Thom- 
son commenting  on  the  1790  premiere  of 
Mozart's  opera  buffa,  "Cosi  fan  tutte,"  has 
noted  that  Viennese  society  fell  deaf  to 
Mozart's  pleas  "for  tenderness,  for  humane 
compassion  and  for  an  enlightened  and 
philosophical  toleration  of  human  weak- 
ness." But  thanks  to  the  magnificent  work 
of  the  NBC  Opera  company  and  the  Ruth 
and  Thomas  Martin  Anglicized  version  of 
"Cosi" — somewhat  less  satisfactory  to  those 
purists  who  might  have  missed  the  original 
lyrics — the  tv  premiere  was  accorded  a 
reception  far  more  universal  than  the 
original.  The  times  are  different;  so  is  the 
audience  composition. 

The  remarkable  thing  about  last  Sunday's 
telecast — marking  the  end  of  the  repertory 
company's  9th  season — was  that  it  came  off 
so  well.  "Cosi"  is  a  difficult  opera;  it  would 
tempt  many  a  director  to  go  another  inch — 
square  into  the  abyss  of  farcical  slapslick  a 
la  Johann  Strauss'  "Fledermaus."  However, 
directors  Peter  Herman  Adler  and  Kirk 
Browning  stuck  to  the  script  for  the  entire 
two-hour  session,  trimming  only  where  ex- 
pedient. 

Phyllis  Curtin  (Fiordiligi)  and  Frances 
Bible  (Dorabella)  lack  a  certain  Viennese 
crispness  Mozart  seems  to  ask,  but  nonethe- 
less both  were  in  fine  and  rare  form — as 
singers  as  well  as  actors.  So  were  the  others 
— Helen  George  (Despina),  John  Alexander 
and  Mac  Morgan  as  the  enticed  lovers,  and 
James  Pease,  playing  Don  Alfonso,  the  agent 
provocateur. 

Yet,  putting  aside  the  question  of  whether 
this  presentation  and  others  in  the  series 
is  public  service — which  it  certainly  is — 
one  would  do  well  to  ask,  is  it  opera?  It 
strives  to  be  but  doesn't  quite  make  it.  The 
reason  is  simple:  electronic  opera  is  too 
mechanical;  it  tends  to  make  sound  subservi- 
ent to  sight  and  above  all,  there  isn't  a  tv  set 
on  the  market  that  will  do  justice  to  the  fine 
voices  and  the  crisp,  brilliant  music  that  came 
out  of  NBC-TV's  Brooklyn  studio.  NBC-TV 
has  done  more  than  its  share  of  the  work; 
perhaps  the  parent  RCA  will  complement  its 
division's  efforts  by  pioneering  compatible 
sound  at  economy  prices. 

Production  costs:  $80,000. 
Sustaining,  on  NBC-TV,  2-4  p.m.  Sunday 
April  6. 

Producer:  Samuel  Chotzinoff;  musical  direc- 

Broadcasting 


HORACE  said  it  for  us... 


1 V 


Whatever  prosperous 
hour  PROVIDENCE 
bestows  upon  you, 
receive  it  with  a 
thankful  hand:  and 
defer  not  the  enjoyment 
of  the  comforts 
of  life." 

HORACE  PROPERTIUS 
Ibid  XI  to  Bullatius 
Line  22 


The  Prosperous  PROVIDENCE  hours 
Bestowed  upon  YOU 
are  a  PLUS 
from 

WHDH  -XV 

Channel  5  -  Boston 

The  Only  Boston  Station  Rating  a  Providence  Listing 
Look  at  these  latest  PROVIDENCE  ARB's  ^>f< 


Zorro  10. 5    Welk  Top  Tunes  18.4 

Lawrence  Welk  .  .  20.6    Tombstone  Terr.  10.1 
^American  Bandstand  9.7    Wyatt  Earp  .  .  .  13.9 
Wed.  Night  Fights  9.7 


In  Certain 
Time  Segments 
WHDH -TV 
Boston  is  No.  1 

in  Providence 


Broadcasting 


April  14,  1958    •    Page  15 


IN    REVIEW  CONTINUED 


OR  HEARING? 


Maybe  there's  only  a  fine  line  of  distinction, 
but  it's  a  point  to  consider  when  you  plan  a 
sales  campaign.  Mass  selling  demands  reaching 
as  many  people  as  possible.  But,  do  all  who 
listen  . . .  hear? 

If  you  want  your  sales  message  heard, 
understood  and  acted  upon... your  best  buy  is 
KOA-RADIO!  Millions  of  people  throughout  the 
rich  Western  Market  set  their  radio  dial  at  850 
to  hear  their  favorite  NBC  and  regional  per- 
sonalities. KOA's  brand  of  daily  programming 
skillfully  integrates  these  highly-rated  personali- 
ties with  programs  that  inform,  entertain,  serve 
. . .  and  sell ! 

Let  KOA-RADIO  prove  to  you  that  hearing 
outsells  listening! 

Represented  nationally  by 
HENRY  I.  CHRISTAL  COMPANY,  INC. 


one  of  America's  great  radio  stations 

50,000  Watts -850  Kc 
Clear  Channel 


JH 


BT/4/58 


Page  16    •    April  14,  1958 


tor:  Peter  Herman  Adler;  director:  Kirk 
Browning;  assoc.  director:  James  E.  Fox; 
sets  and  costume  designer:  Ed  Wittstein; 
libretto:  Ruth  and  Thomas  Martin  (from 
original  libretto  by  Lorenzo  da  Ponte); 
score:  Wolfgang  Amadeus  Mozart;  music 
coordinator:  George  Shick;  conductor: 
Mr.  Adler;  asst.  conductor:  Felix  Popper; 
audio  director:  David  Sarser;  lighting: 
A  lan  Possage. 

Cast:  Phyllis  Curtin,  Frances  Bible,  Helen 
George,  John  Alexander,  Mac  Morgan, 
James  Pease  and  others. 

BOOKS 

TELEVISION  IN  SCIENCE  AND  IN- 
DUSTRY, by  V.  K.  Zworykin,  E.  G. 
Ramberg  and  L.  E.  Flory;  John  Wiley  & 
Sons  Inc.,  440  Fourth  Ave.,  New  York. 
300  pp.  $10. 

To  the  layman,  the  entertainment  tele- 
vision brings  into  his  home  may  seem  the 
be-all  and  the  end-all  of  the  medium.  The 
authors  of  this  volume  fascinatingly  docu- 
ment the  fact  that  this  aspect  "exhausts  only 
a  small  fraction  of  the  potentialities  of  tele- 
vision." The  book  explores  the  functions, 
present  and  potential,  of  closed  circuit  or 
industrial  television. 

Various  chapters,  amply  supported  by 
illustrations,  outline  the  application  of 
closed  circuit  tv  in  research,  medicine,  edu- 
cation, commerce  and  many  other  fields. 
A  forecast  for  the  future  envisions  visual 
and  vocie  communication,  banking  and 
shopping  adapted  for  videophone  purposes, 
further  advances  in  medicine  and  industry 
and  a  final  prediction  that  the  television 
camera  "will  be  the  pioneer  observer  in 
interplanetary  travel." 

While  there  is  much  that  is  technical  in 
the  book,  it  offers  a  fascinating  area  of  ex- 
ploration for  anyone  interested  in  the 
medium. 

The  authors  are  eminently  qualified;  all 
are  well  known  in  television  research  and 
technology.  Mr.  Zworykin  is  honorary  vice 
president  and  technical  consultant,  RCA; 
Mr.  Ramberg  is  research  physicist,  and  Mr. 
Flory,  research  engineer,  RCA  Labs.  They 
have  collaborated  on  a  handsome  and  in- 
formative volume. 

TELEVISION  AND  RADIO  WRITING, 
by  Stanley  Field;  Houghton  Mifflin  Co., 
2  Park  St.,  Boston.  544  pp.  $6.75. 

Almost  every  facet  of  writing  for  radio 
and  television  is  covered  in  this  fat  and 
interesting  how-to  book  for  aspiring  writers. 
The  book  is  well-written  in  itself,  and  its 
points  are  strongly  supported  with  examples 
ranging  from  auto  commercials  to  full 
scripts  of  tv  and  radio  plays.  The  author  has 
chosen  interesting  examples  and  follows 
them  with  short  critical  breakdowns  on  their 
format  and  development.  While  the  em- 
phasis is  on  writing  for  television,  radio 
techniques  are  not  neglected.  And  various 
topics,  such  as  writing  for  government  pro- 
grams, not  usually  included  in  such  texts, 

Broadcasting 


ONE  BUY 


delivers  the 


i 


South  Bend  -  Elkhart 


and  Fort  Wayne  markets 


m 

South  Berhd  *  Elkhart 


INDIANA 


L  ~  J 


Get  all  the 


facts! 


See  your  H-R  man  soon! 


ft- 


MJC  \N 


IT 


• 

Fort  Wayne 


DETROIT 


OHIO 


— I 


INDIANAPOLIS 


O 

Jl.  W  . 

tJ  E L  KH  ART 


m  fe  n  cgi  KK1 

FORT     WAYNE  f-J 


Sign-On  to  Sign-Off- 
Sunday  thru  Saturday 

KFSA-TV   53.9 

Station  B  37.1 

All  others  14.4 


KFSA-TV  leads  in  9 
of  the  TOP  1 0  shows 


KFSA-TV  leads  in  1 7 
of  the  TOP  20  shows 


For  Choice  Availabilities, 
Contact — 


NBC-ABC 


Fort  Smith 
Arka nsas 


Represented  Nationally  by 

Venard,  Rintoul  &  McConnell,  Inc. 

Regional  Representative: 

Clyde  Melville  Company,  Dallas 

Page  18    •   April  14,  1958 


IN    REVIEW  CONTINUED 

arc  included.  Areas  of  fringe  interest,  such 
as  ratings,  are  also  covered.  The  only  criti- 
cism is  that  perhaps  too  much  is  left  to  the 
writer  to  learn  from  examples,  rather  than 
spelled  out  in  text.  But  the  book  as  a  whole 
would  seem  a  worthwhile  investment  for 
the  writer  interested  in  hitting  the  broad- 
cast markets. 

Mr.  Field  is  chief  of  production,  radio-tv 
branch,  troop  information  div..  Dept.  of 
the  Army,  and  also  serves  as  an  adjunct  pro- 
fessor at  The  American  University.  Wash- 
ington, D.  C. 

THE  ENCYCLOPAEDIA  OF  RADIO 
AND  TELEVISION,  Second  Edition, 
J.  H.  Reyner,  technical  consultant;  Philo- 
sophical Library,  15  E.  40th  St.,  New 
York.  736  pp.  $12. 

New  entries  dealing  with  fm,  vhf  broad- 
casting, color  television  and  other  technical 
advances  are  featured  in  this  new  edition 
by  a  team  of  13  authorities  under  the  guid- 
ance of  Mr.  Reyner.  Designed  to  help  the 
novice  as  well  as  the  expert,  this  volume 
has  reduced  mathematical  explanations  to 
a  minimum  and  simple  practical  explana- 
tions of  all  phases  of  modern  radio-tv  en- 
gineering are  set  forth.  More  than  3,000 
entries  and  nearly  800  illustrations,  plus  a 
separate  data  reference  section,  are  included. 

ADVERTISING  COPY,  LAYOUT  AND 
TYPOGRAPHY,  by  Hugh  G.  Wales,  pro- 
fessor of  marketing,  U.  of  Illinois;  Dwight 
L.  Gentry,  associate  marketing  professor, 
U.  of  Maryland  and  Max  Wales,  associate 
professor  of  journalism,  U.  of  Oregon. 
The  Ronald  Press  Co.,  15  E.  26th  St., 
New  York.  491  pp.  $7.50. 

This  book,  stressing  fundamentals  and 
simplified  procedures,  should  be  of  value  to 
both  the  beginner  and  veteran  in  advertising. 
It  describes  how  closely  copy,  layout  and 
typography  are  combined  to  achieve  a 
single  effect  in  the  successful  advertisement. 
There  are  separate  chapters  on  the  radio 
commercial  and  the  tv  commercial,  which 
should  be  of  particular  interest  to  personnel 
in  the  broadcast  media. 


HOW  TO  WRITE  TELEVISION  COM- 
EDY, edited  by  Irving  Settel;  The  Writer 
Inc.,  8  Arlington  St.,  Boston,  228  pp.  $4. 

The  editor,  recognizing  the  "urgent  and 
continual"  need  for  writing  talent  for  tv 
comedy,  has  compiled  a  number  of  chapters 
on  various  aspects  of  comedy:  situation 
comedy,  how  to  write  jokes,  dramatic  com- 
edy, how  to  sell  the  finished  product.  The 
chapters  are  written  by  various  successful 
practitioners  in  the  field,  ranging  from 
Goodman  Ace  and  Sydney  Reznick  to  chap- 
ters by  the  editor.  The  last  section  of  the 
book  contains  sample  comedy  scripts. 

The  information  is  simply  and  interest- 
ingly presented;  it  is  doubtful,  nonetheless, 
whether  perusal  of  this  volume  alone  will 
turn  out  many  successful  humorists,  for 
television  or  any  other  medium. 


OPEN  MIKE 

Tv's  Feeds  to  Newspapers 

EDITOR : 

I  think  there  is  a  significant  and  excel- 
lent answer  to  critics  of  television  who 
claim  that  it  does  not  broadcast  anything 
but  westerns  and  crime  stories.  In  the  city 
edition  of  the  April  7  New  York  Times, 
there  were  three  front  page  stories — includ- 
ing the  lead  story — based  on  television  in- 
terviews April  6.  They  were  the  Secretary 
of  Labor  Mitchell  story,  the  George  V. 
Allen  story  and  the  Schwartz-FCC  story. 

On  page  2,  the  top  story  was  again 
taken  from  a  tv  interview — "Nasser  Ac- 
cuses West  of  Attacks." 

To  me,  the  real  significance  of  the  above 
is  the  realization  on  the  part  of  the  press 
that  television  is  now  a  medium  of  suf- 
ficient stature  that  important  announcements 
and  pronouncements  are  frequently  re- 
leased first  on  tv  and  must  be  covered.  It 
wasn't  too  many  years  ago  that  newspapers 
took  the  attitude  that  if  they  said  nothing 
about  tv  maybe  it  would  go  away. 

Don  W.  Lyon 

Director  of  Tv  &  Radio 

U.  of  Rochester 

Rochester,  N.  Y. 

They  Read  It  Here 

editor: 

Reggie  Schuebel,  Henry  Fleisher  and  I 
greatly  appreciate  your  kind  treatment  of 
our  new  business  announcement  [Adver- 
tisers &  Agencies,  March  31].  From  the 
number   of   comments   I've   gotten  from 
friends  around  the  country,  I'm  greatly  im- 
pressed by  your  circulation. 
Robert  S.  Maurer 
Maurer,  Schuebel  &  Fleisher 
Washington-New  York 

Beachhead  in  Manhattan 

editor: 

I'm  a  bit  late  in  commenting  on  "The 
Myth  of  Madison  Avenue"  [Broadcasting, 
Feb.  24].  It  was  an  excellent  capsule  story 
and  I  only  want  to  call  your  attention  to 
the  fact  that  in  it  you  listed  Campbell- 
Mithun  as  not  operating  a  New  York  office. 
As  of  Nov.  1,  1957,  Campbell-Mithun 
opened  and  staffed  a  New  York  office  in 
the  Graybar  Bldg.,  420  Lexington  Ave. 

R.  C.  Bumstead 

Media  Dept. 

Campbell-Mithun 

Minneapolis,  Minn. 

More  Video  Versions 

editor: 

I  was  amused  by  the  very  clever  tv  defini- 
tions submitted  by  Gerald  R.  Baker,  KELP- 
TV,  El  Paso,  Tex.  [Open  Mike,  March  17]. 
I  would  like  to  submit  a  supplementary  list: 

REHEARSAL:  A  specific  period  of  time 
set  aside  for  practicing  a  commercial  which 
should  have  been  set  aside  before  air  time. 

SWITCHER:  An  engineer  who  has  held 
positions  at  8  different  stations  in  six 
months. 

DIRECTOR:  A  receptionist  who  shows 

Broadcasting 


IN  INLAND  CALIFORNIA  (and  western  Nevada) 


"BEELINErAO,° 


Outstanding  farm  programming  is 
one  reason  the  Beeline  delivers  the 
largest  audience  in  the  nation's  rich- 
est and  most  diversified  farm  area. 
Each  of  the  five  Beeline  stations  has 
its  own  farm  editor  working  closely 
with  McClatchy  newspaper  editors 
to  give  listeners  the  most  complete 
coverage  in  the  inland  valley.  Re- 
sult: top-rated  farm  programs  in 
each  area. 

Taken  as  a  group,  these  moun- 
tain-ringed radio  stations  deliver 
more  radio  homes  than  any  com- 
bination of  competitive  stations  . . . 
at  by  far  the  lowest  cost-per-thou- 
sand.    (Nielsen  &  SR&D) 


SACRAMENTO,  CALIFORNIA 
Paul  H.  Raymer  Co., 
National  Representative 


KOH  O  RENO 

KFBK  °  SACRAMENTO 

N  \ 
KBEE  °  MODESTO 
I  \ 
KMJ  ©  FRESNO 


KERN  °  BAKERSFIELD 


Broadcasting 


April  14,  1958    •    Page  19 


OPEN  MIKE  continued 


IT 

WONDERFUL 


USIC 


IN  ROCHESTER 

y 


YOUR  PRODUCT 


when  good  fellows  get  together! 

Personally,  we  think  that  your  product  and  our  viewers 
were  just  made  for  each  other!  And,  believe  us  (or  any 
Rochester  Area  Survey!),  we've  got  a  LOT  of  viewers  in 
this  rich  Rochester  territory! 

If  you're  seeking  real  pay-off  spots  in  this  area,  buy 
CHANNEL  10,  the  channel  that  gets  the  majority  of 
viewers,  over  all,  from  sign-on  to  sign-off,  according  to 
the  latest  Rochester  Metropolitan  Area  ARB  Survey, 
February,  1958! 

The  meeting  of  your  product  and  our  viewers  will  be 
accompanied  by  the  background  music  that  is  so  popu- 
lar with  every  sponsor— the  jolly  ringing  of  the  cash 
register  with  the  one-word  lyric— SALES! 


Page  20    •    April  14,  1958 


visitors  how  to  find  studio  A. 

PRODUCER:  A  bill-paying  sponsor. 

PROJECTIONIST:  A  director  who  al- 
ways shouts  into  his  headsets. 

BREAKDOWN:  Something  which  hap- 
pens to  a  projector  because  the  same  thing 
has  happened  to  the  projectionist. 

DOLLY:  President  Madison's  wife. 

PROP:  An  object  which  tends  to  hold  a 
director  upright  when  everything  is  going 
wrong. 

Maynard  B.  (Chuck)  Albert 
Production  Dept. 
WTIC-TV  Hartford,  Conn. 

Added  Praise  for  Silvernail 

editor: 

Thank  you  very  much  for  the  fine  tribute 
to  a  fine  gentleman  and  an  able  craftsman, 
Frank  Silvernail  of  BBDO  [Our  Respects, 
March  31].  His  departure  does  leave  a  void. 
However,  the  contribution  he  has  made  to 
our  business  leaves  many  a  guidepost  for 
those  who  will  carry  on. 

J.  C.  Kellam 
Gen.  Mgr. 

KTBC-AM-TV  Austin,  Tex. 

Commends  Abrams'  Efforts 

editor: 

Revlon's  George  Abrams  certainly  made 
a  significant  contribution  to  the  broadcast 
industry.  I  read  every  word  of  the  "Syracuse 
Story"  [Lead  Story,  March  31].  It  will  be 
interesting  to  see  what  effect  his  great  experi- 
ment [in  audience  measurement]  will  have. 

Ernie  Tannen 

Vice  Pres.-Gen.  Mgr. 

WEEP  Pittsburgh 

Same  Name  Causes  Confusion 

editor: 

The  "Barter  Broker  Bankrupt"  item  [At 
Deadline,  March  31]  is  very  embarrassing 
to  this  company. 

Television  Clearing  House  [firm  of  under- 
signed] was  originally  established  in  1939 
at  the  RKO  Bldg.  in  New  York  and  incorpo- 
rated in  1940  (State  of  New  York).  During 
World  War  II  I  closed  up  shop  and  went 
with  the  Army  Pictorial  Service  at  the 
Pentagon.  Six  years  ago  this  company  was 
re-established  in  Hollywood. 

The  [bankrupt]  company  which  has  used 
our  name  has  no  connection  whatever  with 
us.  We  have  been  receiving  many  phone 
calls  in  connection  with  this  bankruptcy 
which  puts  us  in  a  rather  uncomfortable 
position. 

S.  S.  Liggett 
President 

Television  Clearing  House 

Hollywood,  Calif. 

[EDITOR'S  NOTE— We're  happy  to  clarify  any 
confusion  that  stemmed  from  the  two  separate 
firms  having  the  same  corporate  name.] 

Clams  on  the  Hudson 

editor: 

Last  fall,  after  10  years  of  running  a  local 
station  in  this  medium-sized  market,  we 

Broadcasting 


4*^ 


✓ 


ANOTHER  FABLE  OF  PROFITS 


II      Jl  was 


(Wantum  Wampum?) 


r^TlNCE  UPON  A  TIME  there  was  a  station  manager  who, 
)  J  I  like  Tecumseh,  kept  his  eye  on  the  "Sous."  So  intent 
Jl  was  he,  he  couldn't  see  the  woods  for  the  trees. 

One  day  while  shooting  the  Madison  Avenue  rapids, 
in  search  of  an  elusive  buck,  he  hit  a  snag  and  tipped  his 
canoe.  Luckily,  he  was  saved  by  the  friendly  Boiling  brave, 
who  quickly  bailed  him  out,  smoothed  his  feathers,  and 
taught  him  all  the  craft  of  maneuvering  in  that  tricky 
canyon. 

Today,  having  made  an  alliance  with  the  Boiling 
tribe,  he  smokes  his  pipe  with  the  satisfaction  of  a  chief  who 
is  reaping  the  rewards*  of  his  wisdom. 

The  moral  of  this  story  is  .  .  .  don't  forget  Custer's 
famous  last  words. 

*To  lure  more  loot,  learn  our  lore. 


INC. 


THE  BOLLING  COMPANY 

STATION  REPRESENTATIVES 

247  PARK  AVENUE,  NEW  YORK  CITY,  N.  Y. 


CHICAGO     •     BOSTON     .     LOS  ANGELES     .     SAN  FRANCISCO     •  DALLAS 


Servin 


WGN  and  WGN-TV  are  giving  their  audiences  programs  of  top 
QUALITY  .  .  .  presented  with  the  INTEGRITY  that  is  a  part  of  serving 
the  public. 

The  payoff?  Station  preference  from  an  ever-widening  audience  of  loyal 
WGN  and  WGN-TV  fans. 

And  this  fine  public  service,  such  as  the  programs  shown  on  these  pages, 
is  only  one  of  the  reasons  for  this  loyalty. 


Six  special  religious  programs 
telecast  during  Holy  Week 

1.  PALM  SUNDAY— 8:30  A.  M.  Half-hour  service  of  the  Grace  Evangelical 
United  Brethren  Church,  presented  live  from  the  WGN-TV  studios. 

2.  PALM  SUNDAY— 11  A.M.  to  12  NOON.  Remote  telecast  direct  from 
the  First  Baptist  Church  of  Evanston,  Illinois. 

3.  HOLY  SATURDAY— 11:30  P.  M.  to  1:30  A.  M.  SUNDAY.  Easter 
Midnight  Mass  direct  from  Christ  the  King  Roman  Catholic  Church. 

4.  EASTER  SUNDAY  — 8:30  A.M.  Half-hour  Easter  morning  service 
from  the  Hinsdale,  Illinois,  Seventh  Day  Adventist  Church  featuring  adult  and 
children's  choirs. 

5.  EASTER  SUNDAY— 11  A.  M.  to  12  NOON.  Live  remote  telecast  from 
the  Episcopal  Cathedral  of  St.  James,  Chicago,  The  Reverend  Bishop  Gerald  Francis 
Burrill,  presiding. 

6.  EASTER  SUNDAY— 7:30  P.M.  Jewish  high  holiday  religious  program 
presented  by  the  Chicago  Rabbinical  Association,  live  in  the  WGN-TV  studios. 


Page  22    •   April  14,  1958 


Broadca 


Fourteen  special  Easter  messages 
broadcast  over  WGN-Radio 

1.  PALM  SUNDAY— 11:55  A.M.  "Time  to  Reflect."  Palm  Sunday  message 
by  the  Reverend  Peter  J.  Powell,  rector  of  St.  Timothy's  Episcopal  Church. 

2.  PALM  SUNDAY— 1:00  P.M.  Services  in  observance  of  the  centennial 
of  the  First  Baptist  Church  of  Evanston,  Illinois. 

3.  MONDAY— 11:55  A.M.  Speaker:  The  Reverend  Emerson  S.  Colaw, 
minister  of  Edison  Park  Methodist  Church. 

4.  TUESDAY— 11:55  A.M.  Speaker:  The  Reverend  Wilfred  E.  Borne, 
pastor,  Foster  Park  Baptist  Church. 

5.  WEDNESDAY— 11:55  A.M.  Speaker:  The  Reverend  John  Banahan, 
diocesan  priest,  director  of  radio  and  television,  Catholic  Archdiocese  of  Chicago. 

6.  THURSDAY— 11:55  A.M.  Speaker:  The  Reverend  Wilfred  E.  Borne, 
pastor,  Foster  Park  Baptist  Church. 

7.  FRIDAY— 11:55  A.M.  Speaker:  The  Reverend  C.  J.  Curtis,  pastor, 
Bethel  Lutheran  Church. 

8.  SATURDAY— 11:55  A.M.  Speaker:  The  Reverend  Peter  J.  Powell, 
rector  of  St.  Timothy's  Episcopal  Church. 

9.  EASTER  SUNDAY— 11:55  A.M.  Speaker:  The  Reverend  Charles  A. 
Williams,  minister,  Westminster  Presbyterian  Church  of  Skokie,  Illinois. 

10.  GOOD  FRIDAY— 12  NOON  to  3  P.M.  Subdued,  meditative  music 
and  a  reading  of  the  Seven  Last  Words  of  Christ. 

11.  HOLY  SATURDAY— 11:30  P.M.  Easter  Midnight  Mass  from  Christ 
the  King  Roman  Catholic  Church.  (Simulcast). 

12.  EASTER  SUNDAY— 1  to  2  P.M.  Services  from  Rockefeller  Memorial 
Chapel,  University  of  Chicago. 

13.  EASTER  SUNDAY— 8:05  to  9:00  P.M.  "The  Triumphant  Hour," 
dramatizations  bearing  on  the  mysteries  of  the  rosary. 

14.  EASTER  SUNDAY— 10:30  to  11:00  P.M.  "Family  Theatre,"  dramati- 
zation of  the  modern  way  to  the  cross. 

WGN  Radio  720  on  your  dial 

441  N.  Michigan  Ave.,  Chicago  11,  111. 


Broadcasting 


April  14,  1958    •    Page  23 


OPEN  MIKE 


CONTINUED 


decided  to  make  a  drastic  change  in  format. 
We  "clammed  up"  our  disc  jockeys  and 
disallowed  the  empty-headed  chatter,  limit- 
ing their  talks  to  well  presented  commer- 
cials, news  on  the  hour  and  public  service 
announcements  interspersed  with  tuneful 
middle-of-the-road  music  throughout  the 
hour. 

After  three  months  we  ordered  a  Pulse 
survey  and  held  our  breaths.  The  results 
amazingly  justified  the  change.  Our  con- 
clusion is  that  disc  jockeys,  except  for  the 
few  top-rankine  and  highly-paid  showmen 
working  in  the  larger  metropolitan  markets, 
are  audience  killers  unless  controlled. 

Arthur  Barry  Jr. 

President 

WEOK  Poughkeepsie,  N.  Y. 

KYME's  Proper  Ownership 

editor: 

You  note  that  Roger  Hagadone  owns 
KYME  Boise,  Idaho  in  reference  to  award- 
ing ch.  6  in  Nampa  to  Mr.  Hagadone's  firm. 
Radio  Boise  Inc.  [Changing  Hands,  March 
3 11.  Mr.  Hagadone  does  not  own  KYME 
and  has  no  interest  in  this  station.  The 
station  is  solely  owned  by  Keith  E.  and 
Ellen  D.  Patterson. 

Keith  E.  Patterson 

KYME  Boise,  Idaho 

[EDITOR'S  NOTE — Error  stemmed  from  use  of 
outdated  files  which  failed  to  show  that  the 
Pattersons  purchased  KYME  last  fall.] 

Smiling  Irishman  Beams 

editor: 

The  Emmy  awards  coverage  [Awards, 
March  17]  was  terrific. 
Ed  Sullivan 

Academy    of    Television    Arts  & 

Sciences 
New  York  City 

Wants  Market  Radio  Costs 

editor: 

We  would  like  very  much  to  have  a  dozen 
reprints  of  the  Katz  Study  of  radio  spot 
costs  [Broadcasting,  Dec.  16,  1957]. 

A.  L.  Pierce 
Sales  Mgr. 

KWFT  Wichita  Falls,  Tex. 


IN  PUBLIC  INTEREST 

RADAR  REFORM  •  WSA1  Cincinnati's 
editorial  broadcasts  have  been  credited  as 
a  force  in  reforming  the  use  of  radar  traps 
by  the  Cincinnati  police  department.  The 
editorial  pointed  out  that  although  a  sign 
is  always  posted  when  radar  is  in  use,  fre- 
quently the  sign  is  not  noticed  and  the  police 
officer  is  deliberately  hidden  behind  a  bush 
or  billboard.  In  addition  the  editorial  stated 
that  catching  the  law-abiding  driver  who  in- 
advertently exceeded  the  posted  limit  by 
only  a  mile  or  two  an  hour  smacks  of  the 
old  game  of  "cops  and  robbers." 

Advance  notice  was  given  the  police 
department  of  the  station's  concern.  Police 
otlicials  agreed  to  provide  WSAI  with  a 
daily  report  of  the  location  of  radar  opera- 
tions after  which  the  station  editorialized 
that  this  broadcast  service  would  deter 
speeders. 

GOAL  SURPASSED  •  The  eighth  annual 
campaign  of  the  Radio-Tv-Recording  and 
Advertising  Charities  of  Hollywood  (RTRA) 
topped  its  1957-58  goal  of  $250,000,  George 
Gobel,  campaign  chairman,  announced. 
Funds  collected  under  the  RTRA  one-solici- 
tation-a-year  formula  are  being  distributed 
to  Community  Chest,  American  Red  Cross, 
City  of  Hope,  American  Cancer  Society, 
American  Heart  Assn.,  YMCA  and  United 
Cerebral  Palsy.  RTRA  President  Ben  Alex- 
ander has  set  the  annual  meeting  for  May 
15,  when  new  officers  and  a  new  board  will 
be  elected  to  serve  for  the  following  year. 

SEVEN-DAY  APPEAL  •  WBSM  New  Bed- 
ford, Mass.,  conducted  a  seven-day  appeal 
for  food  and  clothing  to  aid  the  residents 
of  Biddeford  and  Saco,  both  Maine,  where 
factory  shut-downs  and  prolonged  unem- 
ployment have  left  workers  in  need  of  more 
assistance  than  welfare  offices  can  offer.  The 
campaign  netted  more  than  five  tons  of  food 
and  clothing. 

IDENTITY  FOUND  •  WBZ -TV  Boston's 
news  department,  at  the  request  of  Brook- 
line  police,  asked  listeners  to  help  identify 
an  auto  accident  victim.  Within  10  minutes 
after  the  item  was  broadcast  police  reported 
that  someone  identified  the  person  after 
hearing  the  newscast. 


FZ  BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

7735  DeSales  St.,  N.  W.  Washington  6,  D.  C. 

PLEASE  START  MY  SUBSCRIPTION  WITH  THE  NEXT  ISSUE 

□  52  weekly  issues  of  BROADCASTING  $  7.00 

□  52  weekly  issues  and  Yearbook  Number  11.00 

□  Enclosed  □  Bill 

name  title/ position* 

company  name 


address 


-a 


o 
a 


city 

Please  send  to  home  address  


zone 


Broadcasting  Publications  In 


Sol  TaishofF 
President 

H.  H.  Tash 

Secretary 


Maury  Long 
Vice  President 

B.  T.  Taishoff 
Treasurer 


Edwin  H.  James 
Vice  President 

Irving  C.  Miller 
Comptroller 


BROADCASTING* 
TELEC  ASTI  N  G 


THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 

Published  every  Monday  by  Broadcasting 
Publications  Inc. 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg. 
1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  MEtropolitan  8-1022 

EDITOR  &  PUBLISHER:  Sol  Taishoff 

MANAGING  EDITOR:  Edwin  H.  James 

SENIOR   EDITORS:  Rufus  Crater   (New  York),  J. 

Frank  Beatty,  Bruce  Robertson  (Hollywood). 

Fred  Fitzgerald,  Earl  B.  Abrams 
NEWS  EDITOR:  Donald  V.  West 
SPECIAL  PROJECTS  EDITOR:  David  Glickman 
ASSOCIATE  EDITOR:  Harold  Hopkins 
ASSISTANT    EDITORS:    Dawson    Nail,  Jacqueline 

Eagle 

STAFF  WRITERS:  Frankie  Pelzman,  Myron  Schol- 
nick,  Benjamin  Seff,  Ann  Tasseff,  Jim  Thomas 

EDITORIAL  ASSISTANTS:  Rita  Cournoyer,  Richard 
Erickson,  Coleen  Rothenberg 

SECRETARY  TO  THE  PUBLISHER:  Gladys  L.  Hall 

BUSINESS 

VICE  PRESIDENT  &  GENERAL  MANAGER:  Maury  Long 

SALES  MANAGER:  Winfield  R.  Levi  (New  York) 

SOUTHERN  SALES  MANAGER:  Ed  Sellers 

PRODUCTION  MANAGER:  George  L.  Dant 

TRAFFIC  MANAGER:  Harry  Stevens 

CLASSIFIED  ADVERTISING:  Doris  Kelly 

ADVERTISING  ASSISTANTS:     John  Henner,  Ada 

Michael,  Lois  DeShields 
COMPTROLLER:  Irving  C.  Miller 
ASSISTANT  AUDITOR:  Eunice  Weston 
SECRETARY  TO  GENERAL  MANAGER:  Eleanor  Schadi 

CIRCULATION  &  READER'S  SERVICE 

MANAGER:  John  P.  Cosgrove 
SUBSCRIPTION  MANAGER:  Frank  N.  Gentile 
CIRCULATION  ASSISTANTS:  Gerry  Cleary,  Christine 
Harageones,  Charles  Harpold,  Marilyn  Peizer 

BUREAUS 

NEW  YORK 
444  Madison  Ave.,  Zone  22,  Plaza  5-8353 
Editorial 

SENIOR  EDITOR:  Rufus  Crater 

BUREAU  NEWS  MANAGER:  Lawrence  Christopher 

AGENCY  EDITOR:  Florence  Small 

ASST.  NEW  YORK  EDITOR:  David  W.  Berlyn 

NEW  YORK  FEATURES  EDITOR:  Rocco  Famighetti 

ASSISTANT  EDITOR:  Frank  P.  Model 

STAFF  WRITERS:  Margot  Holland,  Diane  Schwartz 

Business 

SALES  MANAGER:  Winfield  R.  Levi 
SALES  SERVICE  MANAGER:  Eleanor  R.  Manning 
EASTERN  SALES  MANAGER:  Kenneth  Cowan 
ADVERTISING  ASSISTANT:  Donna  Trolinger 

CHICAGO 

360  N.  Michigan  Ave.,  Zone  1,  CEntral  6-4115 
MIDWEST  NEWS  EDITOR:  John  Osbon 
MIDWEST  SALES  MANAGER:  Warren  W.  Middleton, 
Barbara  Kolar 

HOLLYWOOD 
6253  Hollywood  Blvd.,  Zone  28,  Hollywood  3-3148 
SENIOR  EDITOR:  Bruce  Robertson 
WESTERN  SALES  MANAGER:  Bill  Merrltt,  Virginia 

Strieker 

Toronto,  32  Colin  Ave.,  HUdson  9-2694 
James  Montagnes 


SUBSCRIPTION  PRICES:  Annual  subscription  for  52 
weekly  issues  $7.00.  Annual  subscription  including  Year- 
book Number  $11.00.  Add  $1.00  per  year  for  Canadian 
and  foreign  postage.  Subscriber's  occupation  required. 
Regular  issues  35*  per  copy;  Yearbook  Number  $4.00 
per  copy. 

SUBSCRIPTION  ORDERS  AND  ADDRESS  CHANGES:  Send 
to  BROADCASTING  Circulation  Dept.,  1735  DeSales  St., 
N.W.,  Washington  6,  D.  C.  On  changes,  please  include 
both  old  and  new  addresses. 


BROADCASTING*  Magazine  was  founded   in   1931  by 
Broadcasting  Publications  Inc.,  using  the  title:  BROAD- 
CASTING*—The  News  Magazine  of  the  Fifth  Estate. 
Broadcast  Advertising*  was  acquired  in  1932,  Broadcast 
Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 

Copyright  1958  by  Broadcasting  Publications  Inc. 


Page  24    •    April  14,  1958 


Broadcasting 


Louisville's  FOREMOST  and 
BEST  KNOWN  FIGURE 


WHAS-TV 


Viewers  recognize  FISBIE  as  the  symbol  of  WHAS-TV  .  .  . 
Foremost  in  Service,  Best  in  Entertainment.  Day  and  night 
he  is  welcomed  as  part  of  the  outstanding  WHAS-TV  pro- 
gramming that  dominates  Kentucky  and  Southern  Indiana 
viewing. 

Just  as  FISBIE  symbolizes  excellence  to  the  viewer,  he 
should  remind  you  that  for  selling  results,  your  advertising 
deserves  individual  attention  .  .  .  and  the  ADDED  IMPACT 
OF  PROGRAMMING  OF  CHARACTER.  In  Louisville, 
WHAS-TV  programming  PAYS  OFF! 

Foremost  In  Service- 
Best  In  Entertainment! 

WHAS-TV     CHANNEL  11    LOUISVILLE,  KY. 

316,000  WATTS -BASIC  CBS -TV  NETWORK 

VICTOR  A.  SHOLIS,  Director 
Represented  Nationally  by  Harrington,  Righter  &  Parsons 
Associated  with  The  Courier-Journal  and  Louisville  Times 


Broadcasting 


April  14,  1958    •    Page  25 


the  key  station  in 

MICHIGAN'S* 
MIGHTY  MIDDLE 
MARKET 

with   a  24   hour  schedule  and 


5000 

LIVELY  WATTS 


has  over  twice  the  number  of 
listeners  than  all  other  stations 
combined  in 

(March-April,  1957 — C.  E.  Hooper,  Inc.) 


LANSING 


r 


contact  Venard, 

Rintoul  &  McConnell,  Inc. 


•  17  Central  Mich- 
igan counties  with 
$1,696,356,000 
spendable  income. 


OUR  RESPECTS 

to  Perry  LeRoy  Shupert 


CALLING  on  Perry  Shupert  at  Miles  Labs  is  strongly  reminiscent  of  dropping  in  at 
the  corner  apothecary  in  Hometown,  U.  S.  A.  An  office  visitor  in  Elkhart,  Ind., 
is  confronted  with  a  six-shelf  display  of  leading  proprietary  and  toiletry  packages 
(Miles  and  others)  which  speaks  eloquently  of  his  deep-rooted  interest  in  pharmacy. 

As  vice  president  in  charge  of  sales  and  advertising  at  Miles,  Mr.  Shupert  is 
responsible  for  administering  these  and  related  (merchandising,  planning,  distribution, 
marketing)  activities  of  one  of  radio-tv's  best  customers.  Claiming  worldwide  sales 
of  over  $50  million.  Miles  today  spends  a  cool  $12  million  in  broadcast  media.  Last 
year  in  tv,  it  allocated  $5  million  for  spot  (ranking  ninth  among  national  advertisers) 
and  $6  million-plus  for  network;  the  remainder  went  into  national  and  regional  radio 
network.  All  told,  radio-tv  accounts  for  about  "the  biggest  slice"  of  Miles'  current 
advertising  melon  (estimated  to  be  somewhat  under  $20  million). 

The  corner  drug  store  was  more  than  a  passing  fancy  in  Mr.  Shupert's  youth.  Born 
Perry  LeRoy  Shupert  in  Goshen,  Ind.  (Aug.  3,  1908),  he  spent  his  boyhood  in  Chicago. 
With  several  family  moves,  young  Perry  attended  13  different  grade  schools  before 
graduation  and  worked  as  a  delivery  boy  for  the  Walgreen  drug  chain.  After  his 
family  moved  to  Michigan  City,  he  bought  himself  a  window-trimming  business  and 
serviced  stores  in  South  Bend  (where  he  was  graduated  from  South  Bend  High),  Elk- 
hart, Niles  and  other  communities.  He  gave  it  up  in  1926  and  two  years  later  was 
hired  by  Walgreen  in  Chicago  to  work  in  its  merchandising  and  decorating  depart- 
ment, helping  open  new  stores  throughout  the  midwest.  (He  also  attended  Lake  View 
High  School  in  Chicago  and  South  Bend  Business  College.) 

Mr.  Shupert  started  with  Miles  in  1931,  installing  Nervine  window  displays  and 
putting  up  road  signs  in  Indiana,  Michigan  and  Wisconsin.  When  a  Miles  Chicago 
salesman  broke  an  ankle,  Mr.  Shupert  capably  sold  Alka-Seltzer  and  later  was  as- 
signed to  open  Miles'  first  branch  office  there  as  division  manager  in  1935.  While 
there  he  took  night  classes  in  retail  advertising,  psychology  and  other  courses  at 
Northwestern  U.'s  downtown  Commerce  School  from  1938-40.  On  Oct.  1,  1942,  he 
was  transferred  to  Miles'  Elkhart  headquarters  as  assistant  sales  manager.  He  was 
promoted  to  sales  manager  on  Jan.  1,  1944;  to  vice  president-U.  S.  sales  on  Jan.  1, 
1950,  and  to  vice  president,  sales  and  advertising,  on  Jan.  1,  1952. 

UNDER  Mr.  Shupert's  guiding  hand,  Miles'  sales  and  advertising  activities  have 
shown  rapid  growth.  He  opened  branch  offices  in  major  cities  and  increased  the 
sales  staff  from  42  to  101  salesmen.  Miles'  well-known  policy  of  sticking  with 
broadcast  properties  through  complete  cycles;  its  careful  appraisal  of  broadcast  buys 
for  diversified  audience  appeal;  its  heavier  reliance  on  tv  to  tell  the  story  of  Alka- 
Seltzer,  One-A-Day  vitamins  and  Bactine — all  these  bear  witness  to  the  Shupert 
administration.  He  also  is  credited  with  naming  "Speedy  Alka-Seltzer." 

At  one  time  heavy  on  top-rated  radio  shows  (National  Barn  Dance,  Quiz  Kids, 
Curt  Massey  and  Martha  Tilton,  Uncle  Ezra,  Morgan  Beatty  and  the  News  and  One 
Man's  Family),  Miles  swung  the  air  pendulum  to  tv  a  few  years  ago,  placing  over 
90%  of  its  broadcasting  monies  in  that  medium.  Miles'  lineup  this  season  includes 
co-sponsorship  of  Broken  Arrow  and  Wednesday  Night  Fights,  both  on  ABC-TV 
(it  also  has  co-sponsored  championship  fight  broadcasts  on  CBS  Radio,  viz.,  the  last 
Robinson-Basilio  match),  plus  participations  on  the  Mickey  Mouse  Club  (just  renewed 
along  with  the  televised  fights  on  ABC-TV)  and  an  NBC-TV  block  of  The  Price  Is 
Right,  Queen  for  a  Day,  Comedy  Time,  Truth  or  Consequences  and  It  Could  Be  You. 
Miles  also  sponsors  newscasts  on  the  Don  Lee  network. 

Mr.  Shupert  summarizes  Miles'  broadcast  advertising  philosophy  as  one  seeking 
"frequent  impact,  with  emphasis  on  cost-perrthousand,  and  programs  with  varied 
audience  appeal,  among  children,  housewives  and  men."  He  adds,  "Miles  also  has 
long  maintained  a  policy  of  staying  with  its  properties,  never  less  than  52  weeks." 
With  the  bulk  of  money  in  television,  Mr.  Shupert  raises  a  common  client  concern 
over  "increased  cost"  of  spot  as  a  "problem." 

In  his  position,  Mr.  Shupert  works  closely  with  Miles'  agency  (Geoffrey  Wade  Adv.). 
The  preliminary  budget  is  based  on  sales  and  marketing  research  department  recom- 
mendations and  submitted  to  an  executive  committee  comprising  Charles  S.  Beardsley, 
board  chairman;  Walter  R.  Beardsley,  president;  Edward  H.  Beardsley,  executive 
vice  president;  Franklin  B.  Miles,  treasurer  and  director,  and  others. 

Mr.  Shupert  is  board  chairman  of  the  Sales  &  Executives  Club  of  St.  Joseph's  Valley 
and  member  of  the  Advertising  Federation  of  America's  legislative  committee.  Gifted 
with  a  flair  for  showmanship,  he's  in  demand  as  a  speaker  at  functions  of  the  National 
Wholesale  Druggists  Assn.,  Federal  Wholesale  Druggists'  Assn.  and  state  pharmaceu- 
tical groups. 

Mr.  Shupert  married  his  wife,  Florence,  in  1933;  they  have  a  son,  Thomas,  22. 


WILS 

news  sv°^s 


Page  26    •    April  14,  1958 


Broadcasting 


f— < 

J 

D 

a  a  «o 

7^ 


ENT.. 


They're  more  TV-minded.  There  are  1,701,700  television  homes  in  the  Los  Angeles  Metropolitan  Area*— a  way- 
above-average  penetration  of  84% !  And  that  doesn't  count  the  country-leading  percentage  of  second  sets— play- 
room, poolside,  patio,  and  portable — owned  by  Angelenos! 


SO 
IS 


KPPAl 

■ml m^/F^  ■  It's  the  one  station  with  a  view  to  the 
way  Angelenos  look.  That's  why  ROBERT  HALL  CLOTHES,  INC.  used  KRCA  exclusively  to  make  their  first  big 
sales  impression  in  Television-happy  Los  Angeles.    KRCA  CHANNEL  4  •  LOS  ANGELES-SOLD  BY  NBC  SPOT  SALES 

*Los  Angeles  and  Orange  Counties.  Altogether,  KRCA  sells  in  2,300,000  TV  homes  in  five  Southern  California  counties. 


9twm  mca  tv 


When  budget  is  the  consideration,  consider  this: 
"Your  TV  Dollars  Count  for  More  on  Channel  A." 
This  has  been  the  buy-word  in  Buffalo  since 
1948  when  WBEN-TV  first  pioneered  television 
in  Western  New  York. 

And  if  picking  spots  for  a  spot-campaign  is  your 
current  concern,  "spot"  judgment  again  dictates 
WBEN-TV,  particularly  in  our  two  top-movie 
programs.  Both  enjoy  the  highest  popularity  in 
their  respective  time  slots.  Women  —  and  plenty 
of  them -enjoy  our  MATINEE  PLAYHOUSE. 
Adults  — and  plenty  of  them  —  make  it  a  point 
to  see  our  11:30  Theatre. 

There's  a  good  spot  for  you  on  these  "good 
buys"  in  Buffalo.  HARRINGTON,  RIGHTER  and 
PARSONS,  our  national  representatives,  will  be 
Johnny-on-the-spot  when  you  call  them 
for  details. 


WBEN-TV  » 4 

CBS     in  Buffalo 


pioneer  station  of  Western  New  York 


BROADCASTING 

THE  BUSINESSWEEKLY  OF  TELEVISION  AND  RADIO 


Vol.  54,  No.  15      APRIL  14,  1958 


IBEW  STRIKE  HOBBLES  CBS  NETWORKS 

•  Loss  of  1,300  technicians  hinders  but  doesn't  halt  broadcasts 

•  Hope  for  settlement  comes  as  parties  agree  to  resume  sessions 


The  broadcasting  industry's  most  wide- 
spread national  strike  hit  CBS  and  1 1  of  its 
owned  radio-tv  outlets  last  Monday  when 
1,300  members  of  the  International  Brother- 
hood of  Electrical  Workers  walked  off  their 
jobs. 

Hopes  for  a  settlement  rose  late  Thursday 
when  IBEW  International  headquarters  re- 
ported a  meeting  was  arranged  for  last  Sat- 
urday morning  in  Washington  between 
CBS,  IBEW  International  officials  and  repre- 
sentatives of  eight  locals  at  network's  radio 
and  tv  stations.  A  representative  of  the  Fed- 
eral Mediation  &  Conciliation  Service  also 
will  attend. 

With  300  non-union  employes  on  duty, 
there  was  a  minimum  dislocation  of  tv  pro- 
gramming, virtually  none  of  radio.  At  out- 
set of  the  walkout  Monday  several  live  pro- 
grams were  cancelled  and  during  the  week 
some  dramatic  presentations  from  Holly- 
wood were  replaced  by  kinescopes.  Officials 
expressed  confidence  they  would  be  prepared 
to  carry  on  an  uninterrupted  schedule  this 
week. 

The  break  in  the  impasse,  leading  to  set- 
ting up  Saturday's  session,  was  preceded  by 
three  days  of  conciliatpry  efforts  by  leaders 
of  three  other  broadcast  unions  and  by  New 
York  City's  labor  commissioner's  office. 

The  walkoff  was  the  culmination  of 
almost  three  months  of  negotiations  by 
IBEW  to  formulate  a  new  contract  to  re- 
place the  one  which  expired  Jan.  31.  Talks 
began  in  Washington  in  mid-January,  were 
recessed  Jan.  31  and  resumed  from  time  to 
time  until  April  4. 

There  was  some  confusion  as  to  the  main 
cause  of  the  strike.  New  York  Local  1212, 
which  has  a  membership  of  about  800,  in- 
sisted the  principal  issue  was  "job  security." 
CBS  claimed  the  main  issue  was  wages. 

A  statement  by  William  C.  Fitts  Jr.,  labor 
relations  CBS  vice  president,  issued  a  few 
hours  after  the  walk-out  began  Monday  at 
1  P.M.,  said: 

"The  strike  has  been  called  despite  the 
union's  commitment  to  the  Federal  Mediation 
and  Conciliation  Service  that  there  would  be 
no  work  stoppage  pending  a  ballot  to  be 
conducted  by  an  appointee  of  the  service. 

"An  emergency  plan  has  been  put  into 
operation  which  will  permit  the  CBS  radio 
and  television  networks  to  continue  broad- 
casting. Every  effort  will  be  made  to  carry 
as  much  of  the  regular  program  schedule  [as 


possible]  under  the  circumstances. 

"The  striking  technicians  have  been  of- 
fered the  most  generous  contract  in  the 
broadcasting  industry  [box,  page  34].  Under 
the  terms  of  this  offer,  base  pay  after  three 
years  of  service  would  be  $185  a  week,  and 
the  average  annual  pay  and  overtime  for  a 
majority  of  these  technicians  would  exceed 
$10,000  a  year.  Such  benefits  as  four  weeks 
of  vacations  after  1 5  years  employment  also 
are  included. 

"The  new  contract  would  provide  a  7% 
increase  over  a  21,4-year  period,  resulting  in 
additional  total  cost  to  the  company  of  $1 
million  or  more  than  $1,200  per  man." 

Charles  A.  Calame,  business  manager  of 
Local  1212,  said  the  union  was  battling  for 
"job  security  because  of  the  threat  of  auto- 
mation." Another  demand  he  termed  "a 
must"  was  "a  real  clarification  of  work 
jurisdiction  over  video  tape."  (The  Inter- 
national Alliance  of  Theatrical  Stage  Em- 
ployes has  challenged  the  authority  of  the 


1HUIJDDFF 

HHM 

IF4 1 
JIM!* 

■■>:-<>:t&%? 

LJEI 

.IE 


so-called  "electrical  unions"  [including 
IBEW  and  the  National  Assn.  of  Broadcast 
Employes  &  Technicians,  which  has  jurisdic- 
tion at  ABC  and  NBC]  on  video  tape.)  A 
secondary  issue,  according  to  Mr.  Calame, 
is  whether  45  electricians  working  at  CBS 
Labs  in  New  York  will  remain  under  the 
union's  jurisdiction  when  the  laboratories 
move  shortly  to  Stamford,  Conn. 

The  deep  concern  over  a  protracted  strike 
was  reflected  in  the  actions  of  three  broad- 
cast unions — the  American  Federation  of 
Television  &  Radio  Artists,  the  Radio  & 
Television  Directors  Guild  and  the  Writers 
Guild  of  America  (East) — which  urged  that 
the  network  and  Local  1212  "get  together" 
in  an  effort  to  break  the  deadlock.  A  similar 
plea  was  voted  by  Harold  A.  Felix,  city 
labor  commissioner  in  New  York,  who  sug- 
gested that  a  meeting  be  held  under  the 
auspices  of  his  office.  Mr.  Calame  accepted 
both  offers  but  Mr.  Fitts  declined,  explain- 
ing: 

"I  believe  that  you  understand  that  this 
situation  is  complicated  by  the  fact  that  we 
have  a  national  agreement  which  covers 
television  stations  at  New  York,  Chicago, 
Los  Angeles,  Milwaukee  and  Hartford  and 
radio  stations  at  New  York,  Chicago,  Los 
Angeles,  Boston,  St.  Louis  and  San  Francis- 
co. The  agreement  always  has  been  negoti- 
ated by  a  committee  including  a  representa- 
tive of  the  international  office  and  repre- 
sentatives of  each  of  the  eight  locals  in- 
volved. Each  of  the  prior  agreements  always 
has  been  signed  by  the  international  office 
and  by  each  of  the  eight  locals. 

"Accordingly  there  is  a  serious  question 
as  to  whether  any  negotiation  with  Local 
1212  alone  is  proper.  I  feel  that  it  is  probably 
essential  that  an  effort  be  made  to  make  sure 
that  if  any  meetings  or  discussions  are 
opened  up,  all  of  the  interested  parties  are 
represented." 

Mr.  Fitts'  position  was,  in  effect,  support- 
ed later  by  IBEW  headquarters  which  noti- 
fied newsmen  that,  contrary  to  press  re- 
ports, no  IBEW  local  is  empowered  to 
make  a  settlement.  This  was  an  apparent 

TEXT  CONTINUES  page  34 


This  is  what  IBEW  members  were  doing  last  week 
To  see  what  was  happening  inside,  turn  the  page  ► 


Broadcasting 


April  14,  1958    •    Page  31 


CBS  STRIKE  continued 


TECHNICAL  CREW  on  Love  of  Life  takes  a  breather  after  an  epi-  search  director  (cameraman);  Al  Schneider,  assistant  to  CBS-TV 

sode  of  the  daytime  serial  last  week.  Seated  (1  to  r) :  Leonard  Sero-  President  Lou  Cowan  (cameraman).  Standing  (1  to  r):  Robert 

witz,  artist  in  sales  promotion  (on  duty  as  utility  man);  Clifford  B.  Martin,  casting  director  (cameraman);  John  W.  Wiedmer,  sales- 

Mandell,  press  representative  (cameraman);  Robert  Arthur,  as-  man,  CBS-TV  Film  Sales  (boommike) ;  Larry  Lowenstein,  director 

sistant  to  producer  of  Ed  Sullivan  Show  (audio  engineer);  Emil  of  press  information  in  New  York  (boommike)  and  W.  Hiane- 

Poklitar,  mu;ical  clearance  department  (video  man);  Tom  Need-  meyer,  operations  supervisor  (control  room).  The  variety  of  occu- 

ham,  music  clearance  (sound  effects);  Robert  Davis,  Spot  Sales  re-  pations  on  this  show  was  typical  of  last  week's  CBS-TV  operations. 


AMATEUR  NIGHT  (AND  DAY)  AT  CBS 


CBS  "technical  crews"  last  week  looked 
like  a  volunteer  fire  company  with  a  whole 
town  full  of  fires. 

As  manfully  as  they  could  they  merged 
the  skills  of  salesmen,  publicity  men,  ac- 
countants and  a  dozen  other  non-engineer- 
ing occupations,  hopping  from  one  place  to 
another  to  keep  the  shows  coming  off  on 
schedule  from  more  than  a  dozen  studios. 

That  was  the  situation  in  New  York, 
where  for  the  duration  of  the  IBEW  strike 
(see  page  31)  some  300  CBS  television  and 
radio  executives  and  supervisory  personnel 
were  doing  the  work  of  approximately  800 
striking  engineers.  On  varying  scales  the 
scene  was  duplicated  in  Hollywood,  Chicago, 
San  Francisco,  Boston,  Milwaukee  and 
Hartford,  where  500  other  IBEW  members 
also  were  out. 

The  crews  of  non-engineering  engineers 
had  been  on  emergency  alert  for  two  days 
when  the  strike  broke  last  Monday.  When 
negotiations  with  the  union's  headquarters  in 
Washington  began  crumbling  the  Friday  be- 
fore, assignments  were  made  up  and  the 


supervisory  people  were  told  to  stay  within 
telephone  reach  from  Saturday  on. 

The  break  came  at  1  p.m.  Monday.  News 
of  it  reached  CBS-TV's  new  president,  Lou 
Cowan,  at  a  luncheon  the  network  was 
putting  on  to  enable  him  and  newsmen  to 
become  better  acquainted.  Though  not  by 
design,  it  probably  was  the  plushest  setting 
a  network  ever  used  to  announce  that  it 
had  just  been  struck. 

The  announcement  didn't  break  up  the 
luncheon,  but  it  sped  several  members  of  the 
CBS-TV  press  department  to  the  waiting 
buffet  to  pre-fabricate  quick  sandwiches  be- 
fore they  scurried  off  to  pre-arranged  as- 
signments as  mike  boom  operators,  utility 
men  and  whatnot. 

The  substitute  engineers  were  not  entirely 
unprepared.  As  all  networks  do  from  time 
to  time,  CBS  sent  some  300  of  its  executive 
and  supervisory  people  to  "school"  last  fall 
to  learn  about  camera  work,  audio  work, 
switching,  handling  boom  mikes,  cables  and 
the  like.  The  teachers  were  CBS  supervisory 
technicians.  But  the  students  had  to  fit  their 


schooling  into  their  regular  duties,  and  many 
got  considerably  less  than  the  maximum  18 
hours  of  instruction  they  were  supposed  to 
get.  Authorities  estimated  last  week  that  the 
average  got  12  hours  or  less. 

Fluffs  were  to  be  expected,  and  fluffs 
there  were — although  not  nearly  so  many  as 
officials  apparently  had  expected.  Cameras 
didn't  always  pan  exactly  on  cue;  when  an 
announcer  was  supposed  to  be  on  camera, 
ready  to  display  the  sponsor's  product,  the 
camera  brazenly  exposed  a  helper  on  the 
floor  handing  the  product  up  to  him.  At 
least  one  commercial,  on  a  New  York  local 
show,  was  run  twice  without  interruption. 

One  director  told  of  the  difficulties  of  hav- 
ing a  still  photographer  acting  as  a  tv  camera- 
man. Out  of  a  professional  lifetime  of  habit 
he  insisted  on  composing  his  shots  the  way 
he  thought  they  ought  to  look  and  only  re- 
luctantly would  pan  according  to  cue.  An- 
other cameraman,  told  to  pan  to  one  side, 
reportedly  waved  at  the  actor  instead,  sig- 
nalling him  to  move  in  front  of  the  camera. 

The  makeup  department,  according  to  an- 


Page  32    •    April  14,  1958 


Broadcasting 


TECHNICAL  DIRECTOR  on  Search  for  To-  CAMERAMAN  on  Love  of  Life  was  Al 
morrow:  Herman  Glazer,  senior  unit  mgr.     Schneider,  assistant  to  CBS-TV  president. 


UTILITY  MAN — possibly  the  best  dressed  to  hold  that  job  in  television  history — was 
Warren  Harr,  whose  regular  position  is  manager  of  scenic  design.  Here  he  keeps  cable 
out  of  camera's  way  on  set  of  Search  for  Tomorrow. 


BOOM  MAN  on  daytime  serials  last  week 
was  Larry  Lowenstein,  CBS-TV  director  of 
press  information  in  New  York. 


other  report,  added  a  shoeshine  boy  to  its 
staff  for  the  Arthur  Godfrey  tv  show — in 
case  the  fill-in  cameraman  cut  off  their 
heads  and  showed  their  feet.  Another  de- 
velopement  in  the  Godfrey  camp  had  one 
of  the  substitute  cameramen,  a  CBS  staff 
photographer  in  real  life,  rolling  a  tv  cam- 
era with  one  hand  and  shooting  still  pub- 
licity pictures  with  the  other.  On  a  Godfrey 
radio  show,  meanwhile,  substitute  techni- 
cians picked  up  applause  from  another 
studio. 

But  on  the  whole,  at  least  as  of  late 
last  week,  things  were  going  smoothly 
enough  that  the  audiences  of  many  shows 
detected  nothing  amiss.  Officials  were  espe- 
cially pleased  with  the  production  of  U.  S. 
Steel  Hour  Wednesday  night.  After  that, 
there  was  talk  of  sending  an  "executive  cam- 
era crew"  to  the  West  Coast  to  handle 
Studio  One  live  if  the  strike  lasts  that  long. 

The  men  handling  these  unfamiliar 
chores  came  from  virtually  every  depart- 
ment of  the  network  except  labor  relations, 
which  was  busy  with  problems  of  its  own. 
Among  the  areas  represented:  purchasing, 
accounting,  real  estate,  sales,  CBS-TV  Spot 
Sales,  Film  Sales,  traffic,  casting,  press 
information,  station  relations,  program  pro- 


motion, advertising,  research  and  business 
affairs.  Technical  operations  supervisors,  of 
course,  were  key  figures. 

Commanding  generals  for  Operation 
Strike,  operating  on  the  New  Y'ork  front, 
were  Edward  L.  Saxe,  tv  operations  vice 
president,  and  Davidson  Vorhies,  director 
of  technical  operations  for  the  radio  net- 
work. 

While  the  first  duty  of  the  substitute 
technicians  was  to  keep  the  shows  on  the 
air,  their  regular  duties  could  not  be  for- 
gotten. (Bob  Martin,  Marc  Merson  and 
Eddie  Blum  of  the  casting  department  were 
reported  to  have  cast  this  week's  Verdict  Is 
Yours  during  commercials  on  Arthur  God- 
frey Time,  where  they  were  filling  in  on 
cameras  and  sound.) 

Heads  of  departments  were  at  their  desks 
as  usual  (except  longer,  in  most  cases);  sec- 
retaries were  on  hand,  and  no  department 
had  all  of  its  supervisory  and  executive 
people  out  on  technical  work  at  one  time. 
Thus  fundamental  business  kept  moving. 

Officials  tried  to  arrange  things  so  that 
people  on  technical  assignment  would  have 
as  little  regular  work  to  do  as  possible,  and 
to  keep  their  hours  down.  On  the  average 
it  was  estimated  the  work  day  was  run- 


ning about  12  hours,  but  often  it  was 
longer.  Hotels  near  485  Madison  Ave.  head- 
quarters foun  I  new  business;  several  execu- 
tives said  they  had  been  away  from  home 
as  long  as  four  days. 

Perhaps  a  typical  schedule  was  that'  of 
Harry  J.  Feeney,  CBS-TV  business  news 
manager.  Assigned  to  As  the  World  Turns 
as  a  utility  man,  he  worked  on  that  half- 
hour  show  from  8  a.m.  until  it  went  off  the 
air  at  2  p.m.,  checked  into  his  office  to 
catch  up  on  regular  work  and  finally  got 
away  in  early  evening.  On  Friday  morning 
he  was  scheduled  to  report  at  5:15  a.m.  to 
get  ready  for  the  Sunrise  Semester  local 
show  at  7-7:30,  then  after  a  30-minute 
break,  check  in  at  another  studio  25  blocks 
away  for  the  8-2  stint  on  World  Turns, 

Distinguishing  feature  of  the  whole  opera1 
tion,  aside  from  a  sort  of  organized  disarray, 
was  the  high  good  humor  of  the  temporary 
technicians.  They  obviously  were  intent 
upon  turning  in  the  best  jobs  they  could, 
but  for  the  most  part  it  was  clear  they  were 
loving  every  minute  of  it. 

Even  the  performers  got  into  the  swing. 
One  actress,  walking  up  to  a  group  of  new 
faces,  deadpanned:  '"Which  one  of  you  is 
Mr.  Paley?" 


Broadcasting 


April  14,  1958    •    Page  33 


CBS  STRIKE  continued 


reference  to  Local  1212's  willingness  to 
meet  with  labor  commissioner  Felix. 

Throughout  the  week  there  were  reports 
of  maneuvers  by  both  CBS  and  Local  1212 
to  bring  pressures  to  bear  for  a  settlement. 
The  network  sent  a  letter  to  each  striking 
employe,  outlining  in  detail  the  proposals  of 
its  final  contract  offer.  IBEW  was  under- 
stood to  be  miffed  by  CBS'  avoidance  of 
"channels  of  communication." 

Local  1212  sent  telegrams  to  the  leading 
advertising  agencies  in  New  York,  asking 
their  "cooperation"  in  the  dispute  by  "the 
withdrawal  of  all  programs  from  CBS."  It 
added  that  "when  we  return  to  CBS,  we 
shall  amply  demonstrate  to  those  who  co- 
operate with  us  now  our  gratitude  and 
thanks  in  no  uncertain  way." 

A  CBS  official  said  the  network  carries  no 
insurance  against  disruption  of  its  program- 
mine,  except  for  its  Baseball  Game  of  the 
Week.  He  said  the  network  had  not  com- 
puted the  cost  in  rebates  to  advertisers 
stemming  from  the  outright  cancelation  of 
programs  and  the  fluffs  in  some  commercials, 
largely  during  the  first  day. 

An  IBEW  official  challenged  the  view  ex- 
pressed by  many  network  executives  on  the 
"good"  quality  of  tv  production  after  the 
first  day.  He  claimed  that  directors  on  many 
of  the  tv  shows  were  "exasperated"  by  the 
ineptness  of  supervisory  personnel  handling 
the  technicians'  assignments.  He  acknow- 
ledged that  production  was  "fair"  but  said 
this  was  because  the  directors  necessarily 
are  "shooting  it  tight,  restricting  mobility 
and  scope." 

A  network  spokesman  reported  that  only 
on  Monday  were  live  programs  cancelled 
and  not  replaced  with  a  kinescope  of  the 
same  show.  The  cancelled  programs  were 
Art  Linkletter's  House  Party  (2:30-3  p.m.), 
sponsored  by  Standard  Brands  and  Campbell 
Soup  Co.,  and  As  the  World  Turns  (1:30-2 
p.m.),  with  15  minutes  of  the  program 
sponsored  by  Procter  &  Gamble.  In  their 
time  slots,  the  network  carried  a  half-hour 
anthology  of  filmed  programs.  The  spokes- 
man said  that  CBS-TV  would  reimburse  the 
advertisers  for  the  cancelation  but  could 
not  specify  the  returnable  sums. 

Programs  that  used  kinescopes  of  earlier 
presentations  included  Studio  One  (Mon., 
10-11  p.m.),  which  carried  "The  Deaf 
Heart"  in  place  of  "The  Enemy  Within"; 
Beat  the  Clock  (Tues.,  2-2:30  p.m.),  and 
The  Red  Skelton  Show  (Tues.,  9:30-10 
p.m.);  Climax!  (Thurs.,  8:30-9:30  p.m.), 
which  telecast  "Home  Call  for  Matthew 
Quade"  in  place  of  the  scheduled  "Volcano 
Seat";  Playhouse  90  (Thurs.,  9:30-11  p.m.), 
which  substituted  a  90-minute  film  drama, 
"The  Dungeon"  (originally  planned  for  this 
coming  week) ,  in  place  of  the  live  "Rumors 
of  Evening." 

It  was  pointed  out  by  a  CBS-TV  official 
that  on  Wednesday,  the  hour-long  live  pres- 
entation of  the  U.  S.  Steel  Hour  (10-11 
p.m.)  was  telecast  "without  any  difficulty  at 
all."  He  explained  that  the  network  deemed 
it  wise  to  forego  live  telecasting  of  Climax! 
and  Playhouse  90  on  Thursday  because 
these  programs  originate  in  Hollywood.  Net- 
work personnel  there,  he  continued,  have 
not  had  "the  extensive  training"  that  em- 


WHO'S  OUT,  WHO'S  IN 

On  strike:  Cameramen,  video  men. 
audio  men,  master  control  engineers, 
projectionists,  boom  operators,  cable 
men,  transmitter  engineers,  shaders, 
technical  directors,  film  editors,  con- 
struction engineers.  At  work:  such 
technical  and  semi-technical  jobs  as 
stage  hands,  lighting  directors,  staging 
directors,  carpenters,  set  decorators 
and  scenery  painters. 

THE  MONEY  ISSUE 

This  is  a  breakdown  of  the  finances 
involved  as  outlined  by  CBS: 

Cost  to  CBS  of  salaries  and  bene- 
fits to  IBEW  employes  (approx. 
1,400)  for  2V2  years,  Feb.  1,  1958  to 
Aug.  1,  1960: 

Current  rate:  $29,030,846  in  salaries 
and  $146,000  in  contributory  life  in- 
surance payments  (total)  $29,176,846. 

Last  CBS  proposal:  $30,792,656  in 
salaries  and  $280,000  in  100%  com- 
pletely paid  life  insurance  (total) 
$31,072,656. 

Last  IBEW  proposal  (4/4/58): 
$32,681,038  in  salaries  and  $280,000 
in  100%  completely  paid  life  insur- 
ance (total)  $32,961,038. 

In  percentages:  final  CBS  proposal 
would  give  IBEW  a  6.5%  increase. 
Final  IBEW  proposal  would  give 
IBEW  a  12.97%  increase. 

WATCHING  &  WAITING 

Interested  observers  of  IBEW's 
dispute  with  CBS  are  members  of  the 
National  Assn.  of  Broadcast  Employes 
&  Technicians,  who  last  Thursday  sent 
reports  to  the  international  office  in 
New  York  detailing  why  they  rejected 
an  offer  by  NBC  and  ABC. 

A  spokesman  for  NABET  Interna- 
tional said  reports  from  its  locals 
would  be  studied  and  evaluated  and 
by  next  week  NBC  and  ABC  would 
have  a  consolidated  report  of  the 
local's  attitude.  The  network  and 
NABET  International  reached  an 
agreement  Feb.  1  [Personnel  Rela- 
tions, Feb.  10]  but  this  proposal 
failed  of  ratification  by  the  member- 
ship. A  new  meeting  is  expected  to 
be  arranged  after  the  networks  have 
studied  NABET's  report. 

NABET  members,  numbering  1,- 
600  at  NBC  and  800  at  ABC,  are  un- 
derstandably interested  in  the  IBEW 
strike.  The  outcome  there  conceivably 
could  have  some  bearing  on  the  final 
contract  proffered  by  NBC  and  ABC. 
Although  the  unions  are  rivals,  feeling 
ran  high  among  some  NABET  mem- 
bers last  week  for  support  of  the 
IBEW  strikers.  A  spokesman  at 
NABET  headquarters  acknowledged 
there  was  considerable  talk  about  join- 
ing IBEW  strikers  on  picket  duty  and 
setting  up  a  strike  fund.  But  he  em- 
phasized that,  officially,  NABET  has 
taken  no  position  in  the  matter. 


ployes  in  New  York  have  had,  and  the  sup- 
ply of  available  workers  there  also  is  limited 
because  a  larger  percent  belong  to  the 
union.  He  indicated,  however,  that  these 
telecasts  will  be  attempted  this  week  and 
the  network  plans  to  program  its  regular 
schedule  without  substitutions,  assuming  the 
walkout  continues. 

CBS-TV's  plans  were  to  proceed  with  live 
out-of-the-studio  pickups  of  the  Edward  R. 
Murrow  Person-to-Person  program  Friday 
night  (10:30-11  p.m.),  although  a  network 
official  acknowledged  the  program  could 
prove  to  be  "a  challenge"  to  the  substitute 
personnel.  Although  CBS-TV  was  scheduled 
to  telecast  a  baseball  game  between  the  New 
York  Yankees  and  the  Philadelphia  Phillies 
on  Saturday  afternoon,  the  network  was  un- 
decided whether  to  proceed  with  the  ar- 
rangement or  present  a  game  from  another 
city. 

CBS-TV  officials  said  the  eventual  cost  to 
the  network  for  programs  that  used  kine- 
scopes in  place  of  the  scheduled  shows 
would  be  "nominal."  Unlike  cancelled  pro- 
grams, the  kinescopes  contain  commercials 
for  the  advertiser. 

A  spokesman  for  the  CBS-TV  Owned 
Stations  Div.  said  only  a  few  local  programs 
were  cancelled  and  film  shows  substituted. 
Present  plans,  he  added,  are  to  abandon 
some  of  the  live  shows  scheduled  over  the 
weekend  (when  a  larger  proportion  of  shows 
are  live)  and  utilize  film. 

On  the  five  CBS-owned  tv  stations  af- 
fected by  the  strike,  the  official  reported, 
there  have  been  instances  of  station  breaks 
and  some  program  announcements  either 
eliminated  or  garbled.  In  these  eventualities, 
he  said,  the  station  will  act  as  it  normally 
does  in  cases  of  missed  commercials — give 
the  advertiser  "time  credit." 

CBS  Radio  reported  that  programming 
continued  uninterrupted  on  the  network  and 
on  the  owned  stations,  with  "only  a  few, 
slight  miscues." 

The  network's  owned  outlets  in  St.  Louis, 
KMOX-AM-TV,  did  not  participate  in  the 
strike.  It  was  reported  that  IBEW  members 
there  felt  there  should  have  been  a  ballot 
before  strike  action  was  implemented. 

In  Chicago  1 1 0  members  of  IBEW  Local 
1220  walked  off  their  jobs  at  12:05  p.m. 
(CST)  Monday,  cutting  off  a  local  news 
program  on  WBBM-TV.  CBS  Chicago 
promptly  pressed  an  emergency  plan  into 
operation,  losing  only  about  five  minutes 
air  time. 

WBBM-TV  called  on  a  pool  of  585  em- 
ployes to  man  technical  posts. 

H.  Leslie  Atlass,  CBS  vice  president  in 
charge  of  the  Central  Div.  and  general 
manager  of  WBBM-AM-TV  reported  mem- 
bers of  other  IBEW  locals,  including  three 
house  electricians  from  Local  134,  had  re- 
fused to  cross  picket  lines,  stationed  in  the 
front  and  side  of  CBS  Chicago  headquarters 
at  630  N.  McClurg  Court.  Ten  painters 
walked  out  Monday  but  returned  the  follow- 
ing day,  he  added,  while  30  members  of 
IATSE  also  declined  to  enter  the  CBS  plant. 
Later,  two  IBEW  technicians  crossed  the 
line  and  returned  to  their  jobs. 

Frank  Atlass,  WBBM-TV  program  di- 


Page  34    •    April  14,  1958 


Broadcasting 


rector,  commented:  "We  have  found  that 
we  can  train  office  people  in  an  hour  to  fill 
in  for  those  out  on  strike."  He  added  that 
the  replacements  "will  do  better"  with  pass- 
ing time  until  the  strike  is  settled. 

Marvin  W.  Balousek,  president  of  Local 
1220,  said,  "We  can't  do  anything  about  the 
crossing  of  our  picket  lines,  but  we  resent 
members  of  other  unions  doing  our  work." 

Mr.  Balousek  later  charged  in  telegrams 
to  the  Senate  Rackets  Committee  and  cer- 
tain senators  that  Fifth  Army  personnel 
were  acting  in  a  police  capacity,  "armed 
and  unarmed,"  around  CBS  Chicago's  plant. 
The  charges  were  denied  by  John  R.  Davis, 
president  of  Prevention  Inc.,  which  supplies 
guards  to  CBS  under  contract.  He  said  seven 
military  persons  have  been  serving  as  part- 
time  employes  during  off-duty  hours  for  se- 
curity reasons.  CBS  has  maintained  guards 
since  it  moved  into  the  building  last  year. 
The  wires  were  sent  to  Sens.  Paul  H.  Doug- 
las (D-Ill.),  Everett  M.  Dirksen  (R-Ill.) 
and  Hubert  Humphrey  (D-Minn.). 

Emmy  Move  Sidesteps 
NBC-TV's  Labor  Issue 

While  CBS  was  doing  battle  with  the 
unions,  NBC-TV  last  week  deftly  avoided 
eruption  of  a  jurisdictional  dispute  by  switch- 
ing locale  of  the  Academy  of  Tv  Arts  & 
Sciences  (New  York)  "Emmy"  award 
ceremony  from  the  Seventh  Regiment 
Armory  on  Manhattan's  Upper  East  Side 
to  Studio  8  H  in  Radio  City.  By  so  doing,  it 
made  sure  that  the  New  York  origination 

ADVERTISERS  &  AGENCIES  wammm—m 


To  "restore  confidence  in  a  growing 
America"  and  thus  help  stem  the  tide  of 
recession,  the  Advertising  Council  last  week 
detailed  its  plan  to  expose  the  nation-at-large 
to  some  $1.5  million  worth  of  public  service 
advertising.  The  four-month  long  advertis- 
ing-public relations  campaign  envisioned  by 
the  Ad  Council  and  its  volunteer  members — 
advertisers  and  agencies — will  get  under  way 
later  this  spring  with  a  heavy  barrage  of  tv- 
radio  spots  as  well  as  concentrated  print 
media  efforts. 

According  to  General  Foods  Corp.  Presi- 
dent Charles  G.  Mortimer,  co-chairman  of 
the  Council's  Industries  Advisory  Commit- 
tee (comprised  of  such  industrialists  as 
American  Gas  &  Electric  Co.  President 
Philip  Sporn,  ESSO  Standard  Oil  Co.  Presi- 
dent Stanley  C.  Hope,  banker  Sidney  J. 
Weinberg  of  Goldman,  Sachs  &  Co.),  there 
is  no  such  thing  as  "recession."  He  calls  it 
"the  current  negative  attitude,"  and  admits 
that  "by  no  stretch  of  the  imagination  do  we 
think  we  can  turn  the  tide  only  through  ad- 
vertising." But,  he  thinks,  saturation  adver- 
tising may  change  the  climate  of  public 
opinion.  The  slogan  to  be  used  throughout 
the  run  of  the  campaign  is  "Your  future  is 
great  in  a  growing  America." 

On  or  after  May  1,  the  Council  will 


part  of  the  Emmy  program  will  come  off 
as  scheduled. 

But  the  network  would  not  admit  that 
the  knotty  labor  relations  problem  of  who 
handles  what  and  where  on  tv  remotes  was 
responsible  for  this  sudden  and  unexpected 
action,  taken  less  than  a  week  before  air- 
time.  NBC-TV's  official  position:  The  block- 
long  armory  proved  to  be  "unwieldy"  for 
telecast  purposes  and  the  move  "back  home" 
would  result  in  "a  better  show."  Whatever 
the  critical  reaction  tomorrow  (Tuesday) 
night,  it  will  be  a  less  costly  show  for  ATAS, 
which  will  save  the  $1,500  it  would  have  had 
to  pay  New  York  State  for  use  of  the 
armory.  Costs  of  striking  the  elaborate 
Armory  sets  (worked  out  over  a  six-week 
period)  and  shuttling  them  back  to  8  H  will 
have  to  be  absorbed  by  NBC-TV. 

While  network  spokesmen  denied  the 
unions  had  more  or  less  dictated  its  choice, 
union  officials  were  quick  to  point  out  that 
it  was,  indeed,  their  joint  positions  that  had 
"forced  NBC's  hand."  The  National  Assn. 
of  Broadcast  Employes  &  Technicians,  as- 
signed to  provide  cameramen  to  the  remote, 
refused  to  "cover"  unless  it  also  was  as- 
signed lighting  responsibilities.  Opposing 
NABET  was  Local  1,  International  Alliance 
of  Theatrical  Stage  Employes,  which  claims 
it  has  jurisdiction  over  all  lighting  of 
"theatrical  remote  telecasts."  To  avoid  a 
strike  and  acquiesce  to  NABET's  demands, 
NBC-TV  shifted  the  entire  extravaganza 
(including  sidebar  cocktail  party,  banquet 
and  dancing  events)  to  the  entire  8th  floor 
of  the  RCA  building.  IATSE  members  also 
will  have  a  part  in  the  program  under  new 
arrangements,  handling  props  and  scenery 


blanket  the  nation's  radio-tv  stations  with 
special  anti-recession  kits,  radio  transcrip- 
tions and  tv  films — animated  and  live  ac- 
tion-— -produced  by  McCann-Erickson,  New 
York,  the  volunteer  agency  and  Academy 
Pictures  Inc.,  N.  Y.  Some  $15,000  in  actual 
cash  outlay  will  go  toward  paying  for  pro- 
duction of  broadcast  and  print  ads,  accord- 
ing to  Mr.  Mortimer,  "but  we  figure  that 
for  every  dollar  actually  spent,  we  get 
a  return  of  $100  in  free  media." 

Still  to  be  determined  is  whether  the 
Ad  Council  will  yank  its  "allocations"  of 
time  in  network  programming,  scrapping 
the  usual  quota  of  anti-polio,  highway 
safety  and  forest  fire  messages  usually 
slotted  during  the  spring  and  summer. 

Mr.  Mortimer,  in  stating  that  it  is  "not 
an  exaggeration  to  say  that  recessions  begin 
and  end  in  the  minds  of  men,"  said  that 
as  far  as  GFC  was  concerned,  1957-58  has 
so  far  proven  to  be  a  banner-year  in  sales 
and  profits.  The  quarter  ending  March  31, 
he  declared,  was  "the  best  in  the  company's 
history."  GF,  according  to  Mr.  Mortimer, 
views  the  future  with  "great  confidence," 
will  up  its  capital  expenditures  this  year 
from  $26  million  ("then  we  thought  we 
had  reached  our  peak  .  .  .")  to  $30  million, 
will  increase  research  expenditures  for  fiscal 


while  NABET  members  take  on  cameras 
and  lights. 

The  alternative — -that  of  chancing  it  at  the 
armory — might  have  been  costly.  The  pro- 
gram involved:  (1)  a  coast-to-coast  hookup, 
(2)  a  Los  Angeles  origination,  and  (3)  two 
national  advertisers  —  Procter  &  Gamble 
(Lilt)  and  General  Motors  (Pontiac). 

The  new  lcation  is  "somewhat  smaller" 
than  the  armory.  In  addition  to  presenting 
1 1th  hour  production  problems  for  the  staff, 
it  may  also  "make  things  a  bit  crowded,"  ac- 
cording to  one  ATAS  official.  However, 
both  NBC  and  ATAS  are  hopeful  of  ac- 
commodating the  entire  1,500  guests.  Un- 
changed: the  location  in  Los  Angeles,  still 
the  Cocoanut  Grove  of  the  Hotel  Ambassa- 
dor. 

There  were  several  other  problems  facing 
the  producers  of  tomorrow's  program.  Desi 
and  Lucille  (Ball)  Arnaz  were  originally 
scheduled  to  participate  in  the  entertainment 
portions  but  were  asked  to  drop  out  at  re- 
quest of  their  tv  sponsor,  Ford  Motor  Co., 
and  its  agency,  I.  Walter  Thompson  Co. 
Reason:  The  Amazes  are  to  appear  tonight 
(Monday)  in  a  Ford-sponsored  Desi  and 
Lucy  Show,  both  advertiser  and  agency 
found  it  unwise  to  allow  them  to  appear  on 
a  program  24  hours  later  sponsored,  in 
part,  by  a  rival  automaker  even  though  NBC 
officials  had  suggested  that  Desi  and  Lucy 
appear  during  the  P&G  portion. 

Ford  had  no  objection — as  it  once  did — 
to  the  appearance  of  Ed  Sullivan,  whom  it 
sponsors  for  Mercury  on  CBS-TV.  Mr. 
Sullivan,  who  will  appear  on  the  Pontiac 
half  as  well  as  Lilt's  portion,  happens  to  be 
president  of  ATAS. 


1959  by  some  35%  above  those  for  fiscal 
1957. 

Meanwhile,  one  of  the  Ad  Council's  co- 
operating organizations,  Advertising  Fed- 
eration of  America,  announced  last  week 
that  advertising's  important  role  during 
the  current  economic  slump  will  be  em- 
phasized during  the  54th  annual  AFA  con- 
vention, June  8-11,  in  Dallas.  AFA  Presi- 
dent James  C.  Proud  expects  the  conven- 
tion to  draw  1,000  advertising,  media, 
agency  and  graphic  arts  executives. 

Said  Mr.  Proud:  "Advertising  practi- 
tioners know  from  their  experiences  during 
the  recession  of  1954  that  increased  adver- 
tising and  'hard  sell'  can  reverse  a  reces- 
sion." 

AFL-CIO  Budgets  for  Radio-Tv 

Radio  and  television  are  slated  for  some 
$700,000  of  a  $1.2  million  advertising 
budget  for  the  AFL-CIO,  it  was  reported 
after  a  meeting  of  a  union  public  relations 
subcommittee  last  week.  Preliminary  broad- 
cast allocations:  Radio:  $400,000,  with  a 
possible  substitution  of  multiple  five-minute 
news  shows  for  the  two  daily  AFL-CIO 
newscasts  currently  sponsored  on  ABN. 
Television:  $260,000-300,000.  Locals  may 
be  asked  to  provide  money  for  additional 
tv  shows  of  their  own.  Public  relations  pro- 
motion and  supervision:  $240,000-300,000. 


HEAVY  ANTI-RECESSION  SALVO  SET 


Broadcasting 


April  14,  1958    •    Page  35 


ADVERTISERS  &  AGENCIES  continued 


PGW  HAS  PRESCRIPTION  FOR  SALES 


Words  with  a  backdrop  of  music  and 
sound  effects  do  a  workhorse  job  of  selling 
the  national  advertiser's  wares. 

This  essentially  is  what  Peter,  Griffin, 
Woodward  Inc.,  station  representative,  has 
in  its  new  spot  radio  presentation  for  ad- 
vertiser and  agency,  "Decision  Makers."  It 
was  shown  to  newsmen  in  New  York  Thurs- 
day morning. 

It  is  different,  too.  The  presentation  is 
pruned  of  statistics,  using  the  sound  of 
radio  to  dramatize  spot  radio's  sales  effec- 
tiveness, and  utilizes  a  device  developed  for 
table  top  or  desktop  use.  Portable  and 
housed  in  a  hand-carried,  middle-sized 
valise,  the  device  is  a  combined  opaque 
screen  viewer  and  audio  tape  playback 
(using  miniature  tape  recording  repeater 
cartridges).  The  electronic  package  will  be 
used  for  small  groups  (five  or  six  persons 
at  a  time). 

Vice  President  Robert  H.  Teter,  PGW's 


PLAYBACK  PRESENTATION  is  discussed  by 
(7  to  r)  Robert  H.  Teter,  PGW  vice  presi- 
dent and  director  of  radio;  Russel  Wood- 
ward, firm's  executive  vice  president,  and 
Lud  Richards,  PGW's  manager  of  New 
York  radio  sales  development. 

radio  director,  explained  the  presentation 
was  not  for  the  timebuyer  but  for  the  media 
planner,  the  agency  or  advertiser  executive 
who  must  decide  on  a  primary  advertising 
medium. 

The  presentation  was  run  off  by  Lud 
Richards,  manager  of  radio  sales  develop- 
ment in  PGW's  New  York  office.  He  super- 
vised the  writing  and  preparation  of  it  by 
PGW  research  and  promotion  people. 

Running  time  is  20  minutes.  It  is  designed 
to  create  "objective"  interest  by  "decision 
makers"  on  radio's  potentialities  as  a  basic 
advertising  medium  and  dramatizes  the  abil- 
ity of  the  medium  to  sell  product  ideas  and 
to  implant  mental  pictures  of  what  the 
product  can  do  in  the  "mind's  eye." 

At  various  points,  the  exposition  takes 
issue  with  visual-only  advertising,  though 
competitive  media  references  are  used 
chiefly  to  demonstrate  the  following  points: 
radio  can  "intrude"  the  product  idea  in 
areas  inaccessible  to  other  media;  it  creates 
the  "most  effective  type  of  picture"  in  the 
mind  by  taking  "the  most  direct  route  to 
the  mind's  eye"  and  achieves  a  "high  degree 
of  prior  interest  or  familiarity." 

The  opaque  screen  viewer  is  used  for 
the  placement  of  print  ads,  while  the  tape 
repeater  plays  the  radio  spot  commercials 


as  well  as  the  voice  of  an  announcer  who 
sums  up  various  sales  points.  These  sound 
and  visual  effects  support  the  speaker. 

Commercials  used  included  Ralston's 
Rice  Chex  (demonstrated  the  use  of  sound 
effects);  Pepperidge  Farm  (emphasized  the 
creation  of  an  effective  mental  picture); 
Listerine  antiseptic  (repetition  of  product 
and  its  use);  Chock  Full  O'  Nuts  coffee 
(how  advertiser  built  brand  familiarity  with 
radio  as  primary  medium);  Hit  Parade 
cigarettes  (overcoming  a  habit  of  using  an- 
other product);  Rheingold  beer  (obtaining 
prior  interest  and  tie-in  to  print  advertis- 
ing). 

Unusual  in  the  presentation  is  the  absence 
of  a  single  statistic.  But  PGW  is  prepared. 
Should  a  decision  maker  ask  about  spot 
radio's  economy,  a  few  slides  are  ready 
showing  cost  comparisons  in  selected  major 
markets. 

Pittsburgh  Broker  Uses  WEEP 
For  Food  Basket  'Silver  Lining' 

Edgar  Silver,  Pittsburgh  food  broker,  is 
using  a  26-week  saturation  schedule  on 
WEEP  Pittsburgh  as  the  key  component  of 
"Operation  Silver  Lining."  The  promotion, 
originated  by  Jay  Reich  Advertising,  Pitts- 
burgh, was  planned  to  give  extra  local  im- 
petus to  national  food  advertising  and  since 
its  inception  Feb.  15  has  yielded  positive 
results. 

Before  enlisting  14  national  food  accounts 
as  participants  in  "Operation  Silver  Lining," 
Mr.  Silver  signed  with  WEEP  for  saturation 
spots  and  merchandising  support.  Disc 
jockeys  were  briefed  and  given  samples  of 
products  they  would  be  selling.  Stores  were 
given  brochures  describing  "Operation  Silver 
Lining"  and  told  they  would  be  mentioned 
on  the  air  in  the  product  spots.  WEEP  ad- 


vertised the  campaign  in  a  food  trade  publi- 
cation. Key  retailers  got  another  reminder 
of'  the  campaign  when  WEEP  disc  jockeys 
called  at  homes  and  offices  with  silver-lined 
Easter  baskets  full  of  the  participating  prod- 
ucts. 

At  the  half-way  mark  in  the  campaign, 
the  Edgar  Silver  Co.  is  on  its  way  to  achiev- 
ing the  stated  objective.  The  firm  has  added 
many  distribution  outlets  for  its  food  ac- 
counts and  stores  are  reporting  a  marked 
reaction  to  the  radio  advertising.  Many  of 
the  food  accounts  have  shown  interest  in 
continuing  the  Silver  Lining  radio  cam- 
paign  past   its  first  half-year  on  WEEP. 

Silver  products  participating  are  Gorton's 
sea  foods,  ReaLemon  products,  Appian  Way 
pizza  mix,  Spatini  spaghetti  sauce  mix,  Old 
Virginia  jellies  and  preserves.  Burgess 
sponges,  Cadet  dog  food,  Tabby  cat  food, 
Genusso  frozen  pizza  pies,  Royalty  Fresh- 
Like  pineapple,  Deep  Blue  Natural  Style 
tuna.  Sugar  and  Spice  baked  ham  glaze, 
Windsor  toffee  and  Crystal  Pure  candy. 

Compton  Gets  Schick  Billing 

Eversharp  Inc.,  New  York  and  Los  An- 
geles, named  Compton  Adv.,  New  York, 
to  handle  advertising  for  Eversharp  Schick 
injector  razors,  with  an  approximate  $1.5 
million  dollar  advertising  budget,  effective 
immediately.  Thomas  A.  Santacroce,  vice 
president  for  Compton's  west  coast  opera- 
tion, will  work  directly  with  Patrick  J. 
Frawley,  president  of  Eversharp  Inc.  Olin 
A.  Saunders,  a  Compton  director,  will 
supervise  the  agency's  east  coast  operations 
with  Thomas  J.  Welsh,  executive  vice  presi- 
dent in  charge  of  Eversharp's  New  York 
office. 

Eversharp  Inc.  used  a  small  radio  spot 
schedule  the  early  part  of  last  year  through 
Cunningham  &  Walsh  but  has  not  been 
active  in  television  recently.  C&W  has  had 
the  account  for  the  past  three  years. 


i 


HOW  PEOPLE  SPEND  THEIR  TIME 


There  were  124,782,000  people  in  the  U.  S.  over  12  years  of  age  during  the  week 
Mar.  30-April  5.  This  is  how  they  spent  their  time: 

71.0%    (88,595,000)  spent  1,662.0  million  hours    watching  television 

57.5%    (71,750,000)  spent  959.3  million  hours    listening  to  radio 

83.7%  (104,443,000)  spent  403.6  million  hours    reading  newspapers 

30.8%    (38,433,000)  spent  183.5  million  hours    reading  magazines 

22.9%    (28,616,000)  spent  318.5  million  hours         watching  movies  on  tv 

26.5%    (33,033,000)  spent  129.4  million  hours    attending  movies* 

These  totals,  compiled  by  Sindlinger  &  Co.,  Ridley  Park,  Pa.,  and  published 
exclusively  by  Broadcasting  each  week,  are  based  on  a  48-state,  random  dispersion 
sample  of  7,000  interviews  (1,000  each  day).  Sindlinger's  weekly  and  quarterly 
"Activity"  report,  from  which  these  weekly  figures  are  drawn,  furnishes  comprehen- 
sive breakdowns  of  these  and  numerous  other  categories,  and  shows  the  duplicated 
and  unduplicated  audiences  between  each  specific  medium.  Copyright  1958  Sindlinger 
&  Co. 

*  All  figures  are  average  daily  tabulations  for  the  week  with  exception  of  the  "attending 
movies"  category  which  is  a  cumulative  total  for  the  week.  Sindlinger  tabulations  are  avail- 
able within  2-7  days  of  the  interviewing  week. 

SINDLINGER'S  SET  COUNT:  As  of  April  1,  Sidlinger  data  shows:  (1)  107,687,000 
people  over  12  years  of  age  see  tv  (86.3%  of  the  people  in  that  age  group); 
(2)  41,714,000  U.  S.  households  with  tv;  (3)  45,888,000  tv  sets  in  use  in  U.  S. 


Page  36 


April  14,  1958 


Broadcasting 


as  impossible  as  trying  to  sell  Portland  without 

DIB 


channel 


Best  cost-per-thousand  buy  plus  coverage  and  audience* — 

that's  why  KPTV,  Channel  12  is  your  MUST  BUY  media  to  sell  the  vast 

Oregon  and  Southwest  Washington  market. 

K 

Oregon's  FIRST  Television  Station  •  Represented  Nationally  by  the  Katz  Agency,  Inc.  •  ScAerfu/ePortland.Oregon 
*  Latest  Telepulse 


Broadcasting 


April  14,  1958    •    Page  37 


It's  fun  to 
approach 


the  green! 


There  are  a  lot  of  spendable  greenbacks  in  the  full  27-county 
Sacramento  Television  Market.  This  buying  power  is  rep- 
resented by  381,300  television  homes,  and  is  best  approached 
by  KCRA-TV. 

Proof  positive  that  KCRA-TV  really  does  the  job,  is  provided 
by  the  first  ARB  Total  Area  TV  Report*  ever  made  in  the  Sacra- 
mento Television  Market  — KCRA-TV  comes  up  first  in  the  full 
27-county  area  served  by  the  Sacramento  stations!  This  backs 
up  previous  ARB  reports  covering  Metropolitan  Sacramento  only. 

The  Senator  from  KCRA-TV  will  take  your  clients  to  this  land 
flowing  with  currency.  Ask  the  boys  at  Petry. 

*ARB  Total  Television  Area  Report  for  December, 
1957,  proves  that  KCRA-TV  delivers  more  homes, 
day-in  and  night-out,  than  any  other  station  in 
this  three  station  market. 


San  Francisco 


Represented  by 
EDWARD  PETRY  &  CO. 


KCRA-tv 


Howard  J.  Smiley,  Asst.  General  Manager 
Robert  E.  Kelly,  Station  Manager 

SACRAMENTO,  CALIFORNIA 


CLEAR 


BASIC 


AFFILIATE 


CHANNEL 


Page  38    •    April  14,  1958 


Broadcasting 


ADVERTISERS  &  AGENCIES  continued 


DODGE  RADIO  SPOTS 
FIRST  IN  EFFECT 

•  Blair  gives  survey  results 

•  2,000  executives  polled 

Which  spot  radio  commercials  are  con- 
sidered the  most  popular  and  effective  by 
agency  and  station  executives? 

John  Blair  &  Co.,  radio  station  repre- 
sentative, held  a  news  conference  in  New 
York  last  week  to  announce  its  findings. 
Arthur  H.  McCoy,  executive  vice  president, 
with  one  finger  on  the  button  of  a  play- 
back machine,  interspersed  his  comment 
with  the  playing  of  the  winning  commercials. 
Each  of  the  six  leaders  (advertiser  and 
agency)  in  the  national  competition  won 
transistor  radios. 

Mr.  McCoy  referred  to  the  2,032  ex- 
ecutives (split  about  even  between  agencies 
and  stations)  who  took  part  in  the  polling 
during  February  and  March  of  this  year, 
noting  that  they  were  asked  to  vote  for  the 
spot  radio  commercials  they  remembered 
as  the  most  effective  during  the  winter 
season. 

Dodge  Div.  of  Chrysler  Corp.  and  Grant 
Adv.,  Dodge's  agency,  won  first  place  in  the 
voting.  In  fact,  the  audio  commercials  took 
first  place  in  five  of  nine  regional  Blair 
tabulations  and  were  among  the  leaders  in 
the  other  four  regions. 

The  next  five  were  Beech-nut  gum  and 
Young  &  Rubicam;  Chesterfield  cigarettes 


DODGE'S  TOP  HONOR  is  acknowledged  by 
W.  D.  (Pete)  Moore  (I),  director  of  ad- 
vertising and  sales  promotion  for  Dodge 
Div.  of  Chrysler  Corp.  Offering  congratula- 
tions is  Charles  Fritz,  head  of  Blair's  De- 
troit office. 

and  McCann-Erickson;  Camel  cigarettes  and 
William  Esty;  Pepperidge  Farms  and  Ogilvy, 
Benson  &  Mather,  and  Budweiser  and 
DArcy  Adv. 

In  the  polling,  228  spot  radio  commer- 
cials received  one  or  more  mentions.  These 
represented  the  creative  product  of  more 
than  200  advertising  agencies.  Of  course, 
certain  advertisers  with  regional  distribution 
received  strong  backing  in  the  poll  from  the 
local   areas.   Mentioned   in   this  category 


C   O    L    O  fljC 

The  Next  10  Days 
of  Network  Color  Shows 
(all  times  EST) 

CBS-TV 

April  15,  22  (9:30-10  p.m.)  Red  Skelton 
Show,  S.  C.  Johnson  &  Son  through 
Foote,  Cone  &  Belding  and  Pet  Milk 
through  Gardner  Adv. 

April  17  (8:30-9:30  p.m.)  Shower  of 
Stars,  Chrysler  Corp.  through  McCann- 
Erickson. 

April  19  (7:30-9  p.m.)  DuPont  Show  of 
the  Month,  DuPont  through  BBDO. 
April  19  (9-10  p.m.)  High  Adventure 
with   Lowell   Thomas,   Delco  through 
Campbell-Ewald. 

NBC-TV 

April  14-18,  21-23  (3-4  p.m.)  Matinee 
Theatre,  participating  sponsors. 
April  14,  21  (7:30-8  p.m.)  The  Price  Is 
Right,  Speidel  through  Norman,  Craig 
&  Kummel  and  RCA  Victor  through 
Kenyon  &  Eckhardt. 

April  15  (8-9  p.m.)  Eddie  Fisher  Show, 
RCA-Whirlpool  through  Kenyon  &  Eck- 
hardt and  Liggett  &  Myers  through  Mc- 
Cann-Erickson. 

April  15  (9-10  p.m.)  Jerry  Lewis  Show, 


A  ST  I  N  6® 

Oldsmobile  through  D.  P.  Brother. 
April  16,  23  (9-10  p.m.)  Kraft  Television 
Theatre,  Kraft  Foods  Co.  through  J. 
Walter  Thompson  Co. 
April  17  (7:30-8  p.m.)  Tic  Tac  Dough, 
Warner-Lambert  through  Lennen  & 
Newell  and  RCA  Victor  through  Kenyon 
&  Eckhardt. 

April   17   (10-10:30  p.m.)   Lux  Show, 
starring  Rosemary  Clooney,  Lever  Bros, 
through  J.  Walter  Thompson  Co. 
April  19  (8-9  p.m.)  Perry  Como  Show, 
participating  sponsors. 
April  19  (10:30-11  p.m.)  Your  Hit  Pa- 
rade,  Toni  through  North  Adv.  and 
American  Tobacco  through  BBDO. 
April  20  (7-7:30  p.m.)  My  Friend  Flicka, 
sustaining. 

April  20  (8-9  p.m.)  Steve  Allen  Show, 
S.  C.  Johnson  &  Son  through  Needham, 
Louis  &  Brorby;  U.  S.  Time  Corp. 
through  Peck  Adv.  and  Greyhound 
through  Grey. 

April  20  (9-10  p.m.)  Dinah  Shore  Chevy 
Show,  Chevrolet  through  Campbell- 
Ewald. 

April  22  (8-9  p.m.)  George  Gobel  Show, 
RCA-Whirlpool  through  Kenyon  &  Eck- 
hardt and  Liggett  &  Myers  through  Mc- 
Cann-Erickson. 


were  Butter-nut  coffee  (strength  in  Moun- 
tain States  and  west  north  central  states); 
Tetley  tea  (high  in  New  England  and  Mid- 
dle Atlantic  States)  and  Crown-Zellerbach 
on  behalf  of  Zee  tissues  (high  in  the  Moun- 
tain and  Pacific  areas)  [Advertisers  & 
Agencies,  May  20,  1957]. 

This  was  the  second  national  spot  radio 
commercial  survey  by  Blair.  The  first  cov- 
ered the  summer  season  of  last  year,  the 
winners  announced  last  November.  Mr.  Mc- 
Coy said  the  firm  now  on  plans  a  winter  and 
summer  competition  each  year. 

Mr.  McCoy  observed  that  Blair  has  made 
about  500  presentations  on  spot  radio  in 
the  past  two  years  and,  in  speaking  of  busi- 
ness, he  declared  that  Blair's  radio  dollar 
volume  last  year  totaled  more  "in  national 
advertising  dollars"  than  NBC  Radio,  ABN 
and  Mutual  combined.  Asked  about  CBS 
Radio,  he  noted  that  the  network  reported 
only  gross  figures  and  thus  comparisons 
with  other  networks  were  difficult  but  said, 
Blair  is  "way  ahead"  of  that  network  in 
national  ad  dollars. 

DFS  Gets  Last  Swift  Products 
Pegged  at  Possible  $2  Million 

The  remainder  of  the  business  not  as- 
signed by  Swift  &  Co.  to  Leo  Burnett  Co. 
last  month  [At  Deadline,  March  10]  went 
to  Dancer-Fitzgerald-Sample  Inc.  last  week, 
representing  perhaps  $2  million  in  billings. 

The  announcement,  made  Thursday  by 
Ray  Weber,  Swift  advertising  manager,  said 
the  agency  would  handle  all  U.  S.  and  Ca- 
nadian advertising  for  Pard  dog  food, 
Swift'ning,  Jewel  oil  and  shortening — effec- 
tive June  1,  1958. 

These  and  other  products  (Allsweet  mar- 
garine, Vigoro  and  End-O  plant  products, 
subsequently  picked  up  by  Leo  Burnett) 
represent  about  $4  million  dropped  by  J. 
Walter  Thompson  last  month  [Advertisers 
&  Agencies,  March  3]  and  perhaps  20-25% 
of  all  Swift  business.  The  bulk  is  handled  by 
McCann-Erickson  Inc.,  Chicago. 

At  least  one  other  major  account  was 
still  footloose  last  week — and  will  be  until 
June  1.  Hotpoint  Co.,  a  subsidiary  of  Gen- 
eral Electric  Co.,  has  been  informally 
screening  agencies  to  handle  its  $4  million 
tv  receiver-appliance-trade  advertising  ac- 
count. Business  currently  is  split  between 
three  agencies — tv  receivers  at  Needham, 
Louis  &  Brorby;  appliances  at  Maxon,  and 
trade  at  J.  R.  Pershall  Co. — will  be  chan- 
neled to  a  single  agency  shop. 

K&E  Board  Votes  Salary  Slashes 

Kenyon  &  Eckhardt,  New  York,  sounded 
an  ominous  recession  note  last  week  when 
its  board  of  directors  voted  a  salary  reduc- 
tion to  all  employes  earning  over  $10,000, 
effective  May  1.  Persons  earning  $10,000 
a  year  will  get  a  10%  reduction;  those 
earning  over  $30,000  will  get  a  20%  reduc- 
tion. Members  of  the  board  itself  will  take 
a  25%  wage  cut.  Although  officially  it  could 
not  be  confirmed,  it  was  understood  that 
Kenyon  &  Eckhardt  had  followed  the  pattern 
of  salary  cuts  once  or  twice  in  the  past 
and  when  agency  revenue  was  restored,  all 
employes  were  paid  in  full  retroactivity. 


Broadcasting 


April  14,  1958    •    Page  39 


ADVERTISERS  &  AGENCIES  continued 


U.S.  TV  SETS:  HOW  MANY  AND  WHERE 


UNITED  STATES 
STANDARD  METROPOLITAN  AREAS 
Inside 
Outside 

URBAN  AND  RURAL  RESIDENCE 
Urban 

Rural  Nonfarm 
Rural  Farm 

TYPE  OF  HOUSEHOLD 
Husband-Wife 
All  Other 

CENSUS  REGIONS  &  DIVISIONS 
Northeast 

New  England 
Middle  Atlantic 

North  Central 

East  North  Central 
West  North  Central 

South 

South  Atlantic 
East  South  Central 
West  South  Central 


West 


No.  of  Tv  Households  (000) 


Percent  of  Tv 
Households 


Mountain 
Pacific 


Total 
41,924 

26,922 
15,002 

28,354 
9,959 
3,611 

33,945 
7,979 

11,355 
2,609 
8,746 

13,098 
9,471 
3,627 

10,827 
5,056 
2,293 
3,478 
6,644 
1,499 
5,145 


One-Set 
38,507 

24,025 
14,482 

25,730 
9,236 
3,541 

30,912 
7,595 

10,128 
2,409 
7,719 

12,097 
8,549 
3,548 

10,204 
4,760 
2,199 
3,245 

6,078 
1,417 
4,661 


Multi-Set  One-Set  Multi-Set 


No.  of  Tv  Sets  In 
Households 
Total    Av.  (Mean) 


3,417  91.8 


8.2  45,592 


2,897 
520 

2,624 
723 
70 


3,033 
384 


1,227 
200 
1,027 

1,001 
922 

79 
623 
296 

94 
233 
566 

82 
484 


89.2 
96.5 

90.7 
92.7 
98.1 

91.1 
95.2 

89.2 
92.3 
88.3 
92.4 
90.3 
97.8 
94.2 
94.1 
95.9 
93.3 
91,5 
94.5 
90.6 


10.8 
3.5 

9.3 
7.3 
1.9 

8.9 
4.8 

10.8 
7.7 

11.7 
7.6 
9.7 
2.2 
5.8 
5.9 
4.1 
6.7 

8.5 
5.5 
9.4 


30,030 
15,162 


31,174 
10,732 
3,686 


37,208 
8,384 

12,672 
2,821 
9,851 

14,191 

10,483 
3,708 

11,492 
5,372 
2,394 
3,726 
7,237 
1,585 
5,652 


1.09 

1.12 
1.04 


1.10 
1.08 
1.02 

1.10 
1.05 

1.12 
1.08 
1.13 
1.08 
1.11 
1.02 

1.06 
1.06 
1.04 
1.07 

1.09 
1.06 
1.10 


Source:  Estimates  by  ARF  based  on  data  from  U.  S.  Bureau  of  the  Census. 


EIGHTY-THREE  PERCENT  of  U.  S.  households  had  television 
sets  in  January,  according  to  the  Census  Bureau. 

The  sixth  tv  set  tabulation  since  1950  showed  a  total  of 
41,924,000  homes  with  receivers.  The  figure  compares  with 
39,800,000  (80.2%)  in  April  1957;  37,410,000  (76.1%)  in 
August  1956;  35,495,000  (72.8%)  in  February-March  1956 
and  32,106,000  (67.2%)  in  June  1955.  The  1950  decennial  census 
showed  that  12%  of  U.  S.  homes  had  tv  receivers. 

An  increase  of  nearly  10  million  tv  homes  since  June  1955 
was  shown  by  the  survey,  with  one  out  of  12  homes  having 
more  than  one  tv  set. 

The  survey  was  conducted  at  the  request  of  Advertising 


Research  Foundation  and  financed  by  ABC-TV,  CBS-TV,  NBC- 
TV,  NAB  and  Television  Bureau  of  Advertising. 

The  Census  Bureau  obtained  information  on  tv  sets  from 
35,000  households  in  330  areas  comprising  638  counties  and 
independent  cities.  The  probability  of  error  in  the  83.2%  tv 
set  saturation  figure  was  estimated  at  0.4  percentage  points. 
ARF  estimated  the  number  of  tv  households  on  the  basis  of  the 
bureau's  saturation  figures. 

Concentration  of  tv  households  is  higher  inside  metropolitan 
areas,  89%.  By  regions,  the  Northeast  leads  with  89%  tv 
penetration.  Highest  multiple-set  ownership  was  found  in  the 
Middle  Atlantic  states. 


MPAA-TOA's  $1.7  Million 
Acquired  by  Donahue  &  Coe 

Donahue  &  Coe  Inc.,  New  York,  last 
week  racked  up  another  $1.7  million  in 
new  business  as  the  agency  acquired  the 
joint  Motion  Picture  Assn.  of  America- 
Theatre  Owners  of  America  account.  The 
MPAA-TOA  business  originally  totaled  $2.5 
million  of  which  $850,000  was  placed  in  tv 
during  the  recent  NBC-TV  Oscar  telecasts — 
spent  without  benefit  of  agency.  (D&C  did 
service  middle  and  end  commercials  to  the 
industry-sponsored  extravaganza. ) 

Of  the  $1.7  million,  $300,000  will  be 
spent  in  radio  spot — promoting  cinema-go- 
ing— the  rest  in  print  and  "supplemental  ac- 
tivities." D&C,  presently  servicing  M-G-M, 
Allied  Artists  and  Columbia  Pictures  Corp. 
[Advertisers  &  Agencies,  March  24]  won 
out  over  five  other  agencies,  all  with  Holly- 
wood accounts:  Blaine-Thompson  (Warner 


Theatre,  First  National  Pictures) ,  Buchanan 
&  Co.  (Paramount,  Warner  Bros.),  Monroe 
Greenthal  Co.  (United  Artists,  J.  Arthur 
Rank),  Charles  Schlaiffer  &  Co.  (20th  Cen- 
tury-Fox) and  Cunningham  &  Walsh  (Uni- 
versal-International) . 

Meanwhile,  D&C  took  over  the  artwork 
assignments  on  Columbia,  formerly  handled 
by  the  studio  direct.  Columbia  a  fortnight 
ago  closed  its  art  department,  shifting  five 
people  to  D&C. 

College  Advertising  Seniors 
Surveyed  on  Views  of  Industry 

A  survey  conducted  by  the  Assn.  of  Ad- 
vertising Men  &  Women  last  week  among 
59  advertising  honor  college  seniors  visit- 
ing New  York  for  "Inside  Advertising 
Week"  reveals  that  a  sizable  majority  share 
the  same  views  as  many  advertising  leaders 
on  the  controversial  subject  of  government 


regulation  of  advertising. 

The  college  seniors,  participating  in  "In- 
side Advertising  Week"  as  guests  of  the 
AAMW,  voted  against  the  Baltimore  adver- 
tising tax  by  a  90%  to  10%  margin.  Sim- 
ilarly, 79%  of  the  students  voted  against  a 
proposal  to  restrict  national  outdoor  adver- 
tising on  interstate  highways,  while  21% 
favored  it. 

On  other  topics,  52%  of  the  college 
seniors  felt  subliminal  advertising  would  be 
an  effective  advertising  technique  and  48% 
regarded  it  as  ineffective;  42%  rated  their 
advertising  courses  "excellent";  37%, 
"good";  19%,  "satisfactory",  and  2%, 
"poor."  For  their  first  advertising  jobs,  stu- 
dents said  they  expected  the  starting  salary 
to  range  from  $4,500  to  $5,000  per  year. 

During  the  week,  the  students  attended  a 
series  of  luncheons  and  dinners  held  by 
various  companies  and  advertising  organiza- 
tions and  heard  talks  by  leaders  in  the  field. 


Page  40    •     April  14,  1958 


Broadcasting 


talk  to 

Tom  Johnson 

If  you  can  catch  him  and  make  him  sit  still 
long  enough,  talk  to  Tom  Johnson  about 
Oklahoma  City  radio,  KTOK  and  Raymer. 
Tom  will  tell  you  —  with  facts,  figures  and 
charts  —  how  Raymer  Representation  has 
helped  in  the  development  of  KTOK,  first 
as  the  A-Number-One  independent  in  the 
market  and  now  as  the  brand-new  basic 
CBS  affiliate.  Tom  will  tell  you  how  Raymer 
Representation,  cemented  to  intelligent, 
wide-awake  modern  radio  station  manage- 
ment, has  tripled  .  .  .  repeat,  tripled  .  .  . 
national  spot  business  on  KTOK  in  just  two 
years  .  .  .  and  has  made  KTOK  the  buy  in 
Oklahoma's  first  market. 


then  talk  to  Raymer 

If  you're  looking  for  the  kind  of  representa- 
tion-in-radio  that  increased  KTOK  business 
49%  in  1955,  47%  in  1956  and  69%  in 
1957,  then  talk  to  Raymer  ...  to  Paul  H. 
Raymer.  For  over  twenty-five  years,  the  very 
/  special  Raymer  Way  has  been  a  hallmark  of 

quality  and  ingenuity  in  station  representa- 
tion . . .  quality  that  demands  the  right  sales- 
man in  the  right  place  at  the  right  time  and 
ingenuity  that  puts  in  his  hands  the  right 
sales  tool  to  bring  back  the  order. 


THE  PAUL  H.  RAYMER  COMPANY 

Exclusive  National  Representatives 
Since  1932 
New  York  •  Chicago  •  Hollywood 
San  Francisco  •  Dallas  •  Detroit  •  Atlanta 


ADVERTISERS  &  AGENCIES  CONTINUED 


BUSINESS  BRIEFLY 


WHO'S  BUYING  WHAT,  WHERE 


GOING  SOUTH  •  United  Fruit  Co.,  Bos- 
ton, traditionally  heavy  print  media  adver- 
tiser, turning  to  radio  in  Latin  American 
markets  today  (Monday)  with  purchase  of 
Pan  American  Day  half-hour  live  drama  on 
U.S.  international  station  WRUL  New  York 
and  simultaneous  relay  repeats  on  commer- 
cial standard  wave  stations  in  Guatemala, 
Honduras.  Nicaragua,  Costa  Rica,  El  Salva- 
dor, Panama  and  Ecuador.  Business  placed 
direct. 

INSURANCE  BUY  •  John  S.  Kemper  & 
Co.  (insurance),  Chicago,  has  purchased 
eight  Wednesday  programs  of  NBC  News 
with  Chet  Huntley  and  David  Brinkley 
starting  this  week  plus  10  participations  on 
Jack  Paar  Show  spread  between  today  (Mon- 
day) and  June  2.  Agency:  John  W.  Shaw 
Adv.,  Chicago. 

'TALES' TAKEN  •  American  Tobacco  Co. 
(Pall  Mall)  has  renewed  sponsorship  for 
1958-59  season  of  NBC-TV's  Tales  of  Wells 
Fargo  (Mon.,  8:30-9  p.m.).  Agency:  Sulli- 
van, Stauffer,  Colwell  &  Bayles,  N.  Y. 

TWO  FOR  IMPACT'  •  General  Motors 
Corp.,  Truck  &  Coach  division,  Detroit, 
signs  for  three  weekly  "Impact"  segments 
for  18  weeks  on  CBS  Radio  beginning  May 
11.  Agency:  Kudner,  N.  Y.  Simmons  Co. 
(mattresses),  N.  Y.,  signs  for  special  one 
week  promotion  starting  June  5  on  CBS 
Radio  using  ten  IVz  -minute  daytime  drama 
segments  and  13  "Impact"  segments. 
Agency:  Young  &  Rubicam,  N.  Y. 

RADIO  HIGH  LIFE  •  Miller  Brewing  Co., 
thru  Mathisson  &  Assoc.,  Milwaukee,  last 
week  launched  26-week  spot  announcement 
campaign  on  225  ABC  radio  stations  for 
Miller  High  Life  beer.  Series  of  approxi- 
mately fifty  10-second  commercials  per 
week,  per  station — or  nearly  300,000  for 
entire  drive — will  be  aired  on  networks  thru 
Oct.  3.  Shedule  follows  conclusion  of  this 
season's  All  Star  Golf  Tournament  series  on 
ABC-TV,  for  which  Miller  has  renewed  half 
sponsorship  this  fall.  Brewery  also  is  set 
for  one-third  sponsorship  of  Milwaukee 
Braves  baseball  broadcasts  starting  this 
week. 

CBS  A  LA  CARTE  •  Chun  King  Sales,  Du- 
luth,  Minn.,  through  J.  Walter  Thompson 
•Co.,  Chicago,  has  purchased  one  weekly 
IV2  -minute  unit  of  CBS  Radio's  House 
Party  (Mon.-Fri.,  3-3:30  p.m.)  for  52 
weeks  beginning  June  4.  American  Home 
Poods  Div.,  American  Home  Products, 
through  Young  &  Rubicam,  N.  Y.,  bought 
two  5-minute  units  of  CBS  Radio's  day- 
time dramas  for  31  weeks  effective  April 
10. 

MOVIE  BUY  •  Warner-Lambert  Pharma- 
ceutical Co.  (Emerson  Drug  Div.),  Balti- 
more, placing  first  Bromo-Seltzer  campaign 
out  of  Warwick  &  Legler  since  account  left 
Lennen  &  Newell  last  month.  Sixteen-week 
campaign  in  early  and  late  night  movies 

Page  42    •    April  14,  1958 


starts  April  14  in  number  of  major  markets, 
as  yet  undetermined. 

LION'S  SHARE  •  Milner  Products  (Perma 
Starch)  allocating  90%  of  $1  million  adver- 
tising budget  to  broadcast  media  for  new 
six-month  campaign  starting  this  month. 
About  $600,000  will  be  spent  in  spot  tv  in 
several  select  markets,  remainder  in  network 
radio,  property  not  revealed.  Agency: 
Gordon  Best  Co.,  Chicago. 

Texaco  Talks  to  CBS 
About  New  Opera  Home 

The  Texas  Co.  (Texaco  gasoline  and  oth- 
er petroleum  products),  New  York,  will 
continue  to  sponsor  opera  broadcasts  on 
network  radio. 

The  gasoline  advertiser,  associated  with 
network  radio  since  the  medium's  early 
years  and  a  sponsor  of  opera  season  broad- 
casts for  the  past  18  years,  has  been  nego- 
tiating with  CBS  Radio  for  the  next  season. 
Network  orders  to  affiliates  went  out 
Wednesday  and  acceptances  already  had 
been  received  Thursday  from  about  a  dozen 
affiliates. 

Speculation  on  future  opera  broadcasts 
rose  in  connection  with  ABC  Radio's  format 
revision  from  live  programming  to  a  staple 
of  expanded  newscasts,  public  service  pro- 
gramming and  Breakfast  Club.  Network  of- 
ficials told  Texaco  some  weeks  ago  that  the 
advertiser  was  free  to  consider  the  move  of 
the  Saturday  afternoon  Metropolitan  Opera 
broadcasts  to  another  network  if  it  wished. 

A  Texaco  executive  said  Thursday  the 
advertiser  intends  to  continue  on  network 
radio  and  that  it  is  "negotiating"  with  CBS 
Radio.  A  network  spokesman  confirmed 
Texaco's  swing  to  CBS.  Cunningham 
&  Walsh,  New  York,  is  Texaco's  agency. 

It  was  understood  that  under  terms  dis- 
cussed with  CBS  Radio,  the  Texas  Co. 
would  pay  talent  costs  with  time  purchased 
on  a  basis  similar  to  that  existing  with  a 
sports  program  of  indeterminate  length,  the 
sponsor  buying  a  set  period  with  no  rebate 
or  extra  charge  to  the  advertiser  should  the 
program  run  under  or  over  the  basic  time 
period. 

The  opera  broadcast  started  on  ABC  Ra- 
dio at  2  p.m. 

ABC  Radio  on  Saturday  [April  12] 
broadcast  the  last  opera  of  the  1957-58  sea- 
son after  having  presented  them  for  27  years. 
Texaco,  since  1940,  has  sponsored  broad- 
casts in  the  U.  S.  and  McColl-Frontenac  Oil 
Co.  Ltd.  in  Canada  (also  through  C&W).  In- 
termission features  are  Opera  News  on  the 
Air,  The  Opera  Quiz  and  Texaco's  Roving 
Opera  Reporter. 

The  Texas  Co.  also  is  in  network  tv  (spe- 
cials on  NBC-TV),  spot  television  and  spot 
radio.  The  opera  broadcast  is  the  advertiser's 
non-sell  or  institutional  broadcast  adver- 
tising effort.  Other  than  corporate  identifica- 
tion no  sales  messages  are  carried  on  the 
broadcasts. 


PREVIEW 

Jacob  Ruppert  Inc.  (Knickerbocker 
beer)  starts  its  1958  spot  schedule 
this  week  in  10  eastern  markets  with 
a  musical  commercial  and  theme.  The 
schedule  will  run  during  three  seasons 
— spring,  summer  and  fall — and  dur- 
ing holidays.  Trade  mark  of  the  new 
campaign  is  "Knick  Knickerbocker," 
played  by  Jordan  Bently  in  song  and 
dance  roles.  The  major  theme,  which 
is  sung  by  Mr.  Bentley,  is  "sing  out 
for  Knick.  Knick  has  the  knack!". 
The  older  slogan,  "New  York's  fa- 
mous beer,"  has  been  retained  and 
will  be  incorporated  into  the  new  spot. 

Compton  Adv.,  New  York,  is  the 
agency. 


ANA  Workshop  to  Cover 
Budget,  Cost  Control 

A  workshop  on  advertising  budget  control 
will  be  held  April  24-25  by  the  Assn.  of 
National  Advertisers  at  the  Westchester 
Country  Club,  New  York.  A  case  history 
dealing  with  control  of  radio  and  spot  an- 
nouncements will  be  related  by  Evan  W. 
Mandel  of  Revlon  Inc.  as  part  of  a  session 
on  the  execution  and  control  of  the  advertis- 
ing program. 

The  workshop  on  advertising  budget  and 
cost  control,  the  fifth  national  meeting  on 
the  subject  held  by  ANA,  will  have  as  par- 
ticipants advertising  managers  and  fiscal 
officers  from  a  number  of  the  nation's  lead- 
ing companies.  Case  histories  will  be  fol- 
lowed by  conference-type  discussions. 

On  the  agenda:  a  case  history,  "Procter  & 
Gamble's  Concept  of  Financial  Control  for 
Advertising  Budgets"  by  P&G's  Harold  A. 
Derr;  management's  view  on  the  administra- 
tion of  advertising  by  April  25  luncheon 
speaker  Stuart  Peabody,  management  con- 
sultant, George  Fry  Assoc.  and  formerly 
Borden  Co.  assistant  vice  president. 

Joining  Revlon's  Mandel  and  Mr.  Derr 
in  the  session  presenting  case  histories  will 
be  Edward  P.  LeMay  of  Minnesota  Mining 
&  Mfg.  Co.  who  will  speak  on  how  his  com- 

Broadcasting 


Because  of  programs  such  as  "Gunsmoke" 
(and  Jack  Benny  and  daytime  serials, 
Arthur  Godfrey  and  CBS  News) .  ..Harvard 
College  became  a  network  radio  advertiser 
the  other  night,  sponsoring  an  hour-long 
special  broadcast,  "The  Case  for  the  Col- 
lege," over  the  full  CBS  Radio  Network. 

Its  purpose,  as  Harvard's  President  Pusey 
put  it : "...  to  call  attention  both  to  Harvard's 
ambitious  plan  and  to  the  great  needs  of 
all  our  American  colleges." 

To  call  attention.  Where  else  in  radio 
would  Harvard  be  as  sure  of  getting  it  as 
from  CBS  Radio  Network  audiences?  The 
programs  are  not  designed  to  do  home- 
work or  income  taxes  by.  The  entire  net- 
work schedule,  Godfrey  to  "Gunsmoke," 


THIS 
IS 

NOT 
RADIO 

TO 

DO 

HOME- 
WORK 


each  program  in  its  own  way,  requires  lis- 
teners to  listen.  They  expect  to  give  their 
attention... or  else  they  don't  tune  in. 

That's  why  Harvard,  with  its  dramatic 
appeal  for  funds,  came  to  CBS  Radio.  Just 
as  the  country's  leading  advertisers  do.  For 
the  head  start  that  audience-attention 
gives  to  sales  effectiveness.  And  for  the 
authority  and  importance  that  only 
attention-getting  radio  can  generate. 

Significantly,  these  program  qualities 
work  best  for  the  listeners,  too. 

Year  after  year,  the  CBS  Radio  Network 
schedule  gathers  the  largest  audiences  in 
all  radio.  Audiences  in  the  habit  of  paying 
attention.  Here  is  the  first  essential  for 
selling  a  product,  a  service,  an  idea. 


Where  you  reach  50  per  cent  more  listeners 
in  the  average  commercial  minute 


ADVERTISERS  &  AGENCIES  CONTINUED 


pany  translates  advertising  plans  into  "con- 
crete advertising  effort." 

Dartmouth's  Prof.  Albert  W.  Frey  will 
relate  findings  in  his  study  to  such  topics 
as  advertising  agency  practices  in  purchas- 
ing materials  and  services  and  the  extent  to 
which  advertisers  use  collateral  services  and 
methods  of  compensating  agencies  for  spe- 
cific services.  Sessions  are  closed. 

Mohr  &  EicofF  Open  in  Chicago, 
Get  Grant,  Tabutrex  Accounts 

The  Grant.  Co..  which  describes  itself  as 
the  "largest  tv  mail  order  firm  in  the  U.  S.," 
has  appointed  Mohr  &  Eicofi.  newly-formed 
Chicago  agency,  to  handle  its  $2.5  million 
account.  Grant  manufactures  automatic 
vegetable  shredders,  exercise  aids,  glass 
knives,  vegetable  and  fruit  choppers,  auto- 
mobile polish  and  various  other  products. 
The  account  formerly  was  handled  by  Arthur 
Meyerhoff  &  Co. 

Of  the  estimated  $2.5  million  advertising 
budget,  about  $1.8  million  will  be  allocated 
to  tv  (bulk  in  spot),  $200,000  to  radio 
and  the  remainder  to  print  media. 

Mohr  &  Eicoff  also  has  been  appointed 
to  handle  the  $180,000  Tabutrex  (insect 
repellent)  account  of  Glenn  Chemical  Co., 
for  which  radio-tv  is  planned. 

DDB  Adds  B&H  Cigarettes 

Doyle  Dane  Bernbach,  New  York,  last 
week  came  up  with  the  premium-priced 
Benson  &  Hedges  cigarette  business,  a  new 
$400,000  account.  Move  will  help  DDB 
to  recoup  the  $3  million  in  billing  it  will 
lose  July  1 — the  cut-off  date  of  the  Max 
Factor  &  Co.  account  [Advertisers  & 
Agencies,  March  31].  Acquisition  of  Ben- 
son &  Hedges — part  of  the  Philip  Morris 
Inc.  "tobacco  family" — is  the  first  of  "several 
steps"  DDB  is  taking  to  regain  its  momen- 
tarily-lost $20  million  billing  position.  B&H 
leaves  Benton  &  Bowles,  New  York,  effec- 
tive immediately  but  that  agency  will  keep  a 
PM  brand,  Parliament,  far  heavier  in  billing 
than  the  lost  account,  in  order  to  "concen- 
trate its  creative  advertising  abilities,  tech- 
niques and  energies"  on  that  brand  alone, 
according  to  PM  Advertising  Vice  President 
Roger  Greene. 

Line  Forming  for  NCAA  Slate 

Several  advertisers  have  placed  orders 
with  NBC-TV  for  NCAA  national  and 
regional  football  tv  next  fall,  with  four  co- 
sponsors  expected  to  be  announced  in  the 
next  fortnight. 

Among  advertisers  known  to  be  interested 
in  quarter  sponsorship  of  national  and  or 
regional  coverage  are  Sunbeam  Corp.  and 
Zenith  (holdovers  from  last  year),  Motorola 
Inc.,  Bristol-Myers  and  Libby-Owens,  it 
was  understood.  Sunbeam  has  placed  an 
order  for  the  national  schedule,  plus  three 
regional  areas  (Eastern,  Big  Ten  and  Pacific 
Coast)  for  which  it  picked  up  a  quarter  of 
the  tv  tab  in  1957.  Agencies  are  Perrin-Paus 
for  Sunbeam  and  Foote,  Cone  &  Belding 
for  Zenith's  radio-tv  division.  NBC-TV  has 
both  national  and  regional  (split  network) 
rights. 


Ronzoni's  three-city  live  commercials 
add  flexibility  to  syndicated  selling 


A  regional  advertiser  whose  food  product 
is  sold  best  through  demonstration  is  prov- 
ing it  is  practical  to  feed  a  syndicated  film 
tv  program  on  a  "network  basis"  to  three 
different  eastern  markets  and  use  live  com- 
mercials. The  result:  flexibility,  "Madison 
Avenue"  production,  impact  of  immediacy 
and  increased  store  traffic. 

Since  Sept.  24,  Ronzoni  Macaroni  Co., 
Long  Island  City,  N.  Y.,  has  been  sponsor- 
ing CBS-TV  Film  Sales'  The  Honey mooners 
on  a  52-week  basis  (26  major  and  26  minor 
positions),  sharing  the  tab  with  Clairol  Inc. 
(hair  preparations),  New  York.  The  station 
lineup  for  the  Jackie  Gleason  re-run  strip 
involves  WRCA-TV  New  York,  WRCV- 
TV  Philadelphia  and  WNHC-TV  New 
Haven — the  last  a  Triangle  station  affiliated 
with  ABC-TV,  the  first  two  both  NBC 
owned-and-operated.  The  series  is  fed  out 
of  New  York  at  7-7:30  p.m.  Tuesdays  and 
seen  in  that  timeslot  in  all  three  markets. 

Milton  Guttenplan,  vice  president  of 
Emil  Mogul  Co.  and  Ronzoni  account  super- 
visor explains,  "our  objective  was  and  is  live 
commercials.  It  is  impossible  to  air  live 
commercials  simultaneously  in  three  mar- 
kets without  expensive  production  staffs 
and  close  agency  supervision.  We  are  not 
so  much  concerned  with  saving  money  as 
we  are  with  the  quality  of  the  client's  'look'." 

Last  summer  before  Mogul  purchased  the 
series,  Mr.  Guttenplan,  account  executive 
Andre  Luotto  and  agency  tv-radio  vice  pres- 
ident Leslie  L.  Dunier  met  with  client 
Emanuel  Ronzoni  Jr.,  vice  president  and 


WNHC-TV 
NEW  HAVEN 


WRCA-TV 
NEW  YORK 


WRCV-TV 
PHILADELPHIA 


The  commercial  relay  .  .  . 

general  manager  of  Ronzoni,  to  propose  a 
"bold,  new"  concept  in  syndicated  program 
sponsorship.  In  essence,  they  proposed  that 
since  Ronzoni's  (or  any  spaghetti  product, 
for  that  matter)  chief  attraction  was  its  fine 
adaptability  to  any  meal,  the  commercials 
should  be  done  live  since  only  live  tv  could 


Page  44 


April  14,  1958 


afford  both  client  and  agency  a  means  where- 
by hundreds  of  different  recipes  could  be 
shown.  Furthermore,  filmed  commercials — 
especially  for  food  products — have  a  way 
of  wearing  themselves  thin  the  tenth  time 
around,  the  agency  felt.  Mr.  Ronzoni  agreed. 

The  company  found  time  availabilities  on 
both  WRCA-TV  and  WRCV-TV.  The  most 
logical  third  connection  would  have  been 
the  NBC  o&o  WNBC  (TV)  New  Britain, 
but  Mr.  Ronzoni  was  more  interested  in 
New  Haven  which  has  a  larger  segment 
of  Italian  background  consumers  than  New 
Britain.  Only  there  was  no  NBC-TV  affiliate 
in  New  Haven. 

After  long  deliberation  among  the  agen- 
cy, the  client  and  NBC-TV,  it  was  agreed 
to  link  Philadelphia  and  New  York  on  the 
network  trunk  line  (there  being  no  network 
programs  scheduled  at  that  time)  and  to  con- 
nect New  Haven  and  WNHC-TV  via  micro- 
wave relay.  The  agency  leases  a  special  tele- 
phone line  from  New  York  to  New  Haven 
to  carry  the  audio,  bounces  the  video  through 
the  air  to  a  relay  station  just  outside  of  New 
Haven  where  the  picture  is  synchronized 
with  the  sound,  then  beamed  to  the  WNHC 
transmitter.  (Clairol,  which  sponsors  The 
Honeymooners  in  about  20  markets,  of 
which  the  New  York-New  Haven-Philadel- 
phia circuit  represents  just  a  fragment,  goes 
"all  film"  on  the  series  and  relies  on  the 
tried-and-true  method  of  syndication,  i.e., 
three  films  in  three  markets  with  commer- 
cials inserted  by  the  station  itself.  Ronzoni, 
during  the  "Clairol-on"  weeks,  also  uses 
filmed  announcements  on  a  similar  basis.) 

While  a  three-station  network  is  not  rev- 
olutionary, the  fact  that  Ronzoni  uses  such 
a  system  for  a  syndicated  property — being 
willing  to  pay  for  line  charges  and  micro- 
wave relays  when  it  could  easily  do  without 
such  excess  charges — is  a  novel  approach  to 
tv  advertising.  It  does  not  save  money  on 
the  arrangement,  notes  a  Mogul  executive. 
"However,"  he  says,  "were  we  to  figure  it 
purely  hypothetically  on  a  principle  of  cut- 
ting 26  different  filmed  commercials  then 
I'd  say,  yes,  we  are  cutting  costs  by  80%." 

Mr.  Guttenplan  enlarges  upon  this  point: 
"What  we  wanted — and  got — was  a  way 
whereby  we  could  air  a  live  commercial 
from  a  single  point  of  origin  in  the  most 
efficient  and  economical  manner.  Obviously, 
this  meant  airing  the  whole  program  from 
one  source.  The  viewer  quickly  appreciates 
a  live  commercial  over  a  filmed  one.  Furth- 
ermore, living  tv  gives  our  product  fresh- 
ness, a  newsy  flavor  and  a  sense  of  urgen- 
cy." To  impart  all  three  qualities,  Ronzoni's 
agency  retained  the  services  of  Arlyne  Grey, 
the  company's  "spokeswoman"  for  the  past 
eight  years. 

The  commercial  receives  a  full  week's  re- 
hearsal. During  that  week,  new  recipes  are 
tested,  camera  angles  are  determined  and 
there  is  a  full  dress  rehearsal  before  air 
time.  For  Ronzoni  and  Mogul,  there's  more 
to  selling  spaghetti  than  dumping  a  lot  of 
noodles  into  hot  water. 

Broadcasting 


■ 

Will 

pill 

k,  Ml 


Where  you  been? 
Out  to  lunch. 

Why  is  your  face  so  red? 

Played  a  game  and  got  stuck  with 
the  check.  Why's  yours? 

No  time  to  make  a  new  cut.  What 
game? 

Write  doivn  the  names  of  all  the 
states  in  five  minutes. 

Yes? 

/  left  out  Iotva. 


Note:  We'll  give  a  whole  year's  supply  of 
batteries  for  a  transistor  radio  for  the  best 
finish  to  the  conversation  reported  above. 
Winning  entry  better  include  the  following: 
WMT-TV  is  CBS  Television  for  Eastern 
Iowa;  the  mail  address  is  Cedar  Rapids; 
the  national  rep  is  The  Katz  Agency;  the 
station  dominates  Cedar  Rapids,  Waterloo, 
and  Dubuque,  three  of  Iowa's  six  largest 
cities,  plus  a  35-county  area  constituting 
Jtl  %  of  the  Iowa  market.  Mail  your  entries 
to  Everybody  Talks  About  Eastern  Iowa 
But  Nobody  Ever  Does  Anything  About  It. 
Before  midnight.  Tonight. 


515i5!a :  a  □  21 

laioiBiai  □  =!=! 

iqiaiaxaiSIDi 

iaSili 


miaioi 
ioiaiDi 

i5iail 

isicioi 

iaiaicj 
-ini 

icigi 
icic 
!CIC 

ini 


asp 
□iaiai 

□ici 

.aiai 

iaiai 

iaiai 

iiar 

oiai 
oil 

ici 

iiai 

if 

lii 

mil 
ini5 
i6i 


Broadcasting 


April  14,  1958    •    Page  45 


LATEST  RATINGS 


TOP   10  NETWORK  PROGRAMS 

Tv  Report  for  March  1-7 


Rank 

1.  Gunsmoke 

2.  Perry  Como  Show 

3.  Danny  Thomas 

4.  Tales  of  Welts  Fargo 

5.  Wyatt  Earp 

6.  Boh  Hope 

7.  Lineup 

8.  Maverick 

9.  Have  Gun,  Will  Travel 
10.  Restless  Gun 


Rank 

1.  Gunsmoke 

2.  Perry  Como  Show 

3.  Danny  Thomas  Show 

4.  Tales  of  Wells  Fargo 

5.  Bob  Hope 

6.  Lineup 

7.  Wyatt  Earp 

8.  Tenn.  Ernie  Ford 

9.  Have  Gun,  Will  Travel 
10.  Zone  Grey  Theatre 


%  Tv 
Homes 

41.6 
40.1 
36.1 
35.0 
33.3 
32.8 
32.7 
32.0 
31.4 
31.1 

No.  Tv 
Homes  (000) 
14,820 
13,960 
12,809 
12,072 
11,503 
11,494 
11,121 
10,854 
10,800 
10,566 


Copyright  1958  Videodex  Inc. 


NIELSEN 


TOP  10  NETWORK  PROGRAMS 

Tv   Report  for   Feb.   23-March  8 
TOTAL  AUDIENCEf 


No 

Homes 

Rank 

(000) 

1. 

Gunsmoke 

18,700 

2 

Perry  Como  Show 

17,170 

3. 

Bob  Hope  Show 

16,873 

4. 

Tales  of  Wells  Fargo 

16,618 

5. 

Danny  Thomas  Show 

15,725 

6. 

Cheyenne 

15,428 

7. 

Sugarfoot 

15,300 

8. 

Steve  Allen  Show 

15,300 

9. 

Wyatt  Earp 

14,960 

10. 

Shirley  Temple's  Storybook 

14,918 

Rank  % 

Homes* 

1. 

Gunsmoke 

45.0 

2. 

Perry  Como  Show 

41.4 

3! 

Bob  Hope  Show 

40.6 

4. 

Tales  of  Wells  Fargo 

40.2 

5. 

Cheyenne 

38.6 

6. 

Sugarfoot 

38.1 

7. 

Danny  Thomas  Show 

37.6 

8. 

Shirley  Temple's  Storybook 

37.1 

9. 

Steve  Allen  Show 

37.0 

10. 

Wyatt  Earp 

36.3 

AVERAGE  AUD1ENCEJ 


No.  Homes 

Rank 

(000) 

1. 

Gunsmoke 

17,935 

2. 

Tales  of  Wells  Fargo 

15,598 

3. 

Danny   Thomas  Show 

14.790 

4. 

Wyatt  Earp 

14,068 

5. 

Have  Gun,  Will  Travel 

14,068 

6. 

I've  Got  a  Secret 

13,728 

7. 

Bob  Hope  Show 

13,685 

8. 

Restless  Gun 

13,600 

9. 

You  Bet  Your  Life 

13,133 

10. 

December  Bride 

12,920 

Rank 

%  Homes* 

1. 

Gunsmoke 

43.1 

2. 

Tales  of  Wells  Fargo 

37.7 

3. 

Danny  Thomas  Show 

35.4 

4. 

Wyatt  Earp 

34.2 

5. 

Have  Gun,  Will  Travel 

34.2 

6. 

Restless  Gun 

33.6 

7. 

Bob  Hope  Show 

32.9 

8. 

I've  Got  a  Secret 

32.7 

9.  Cheyenne  32.2 
10.  Sugarfoot  31.9 

(f)  Homes  reached  by  all  or  any  part  of  the 
program,  except  for  homes  viewing  only 
1  to  5  minutes. 
(J)  Homes  reached  during  the  average  minute 
of  the  program. 
*    Percented  ratings  are  based  on  tv  homes 
within  reach  of  station  facilities  used  by 
each  program. 
Copyright    1958    A.    C.    Nielsen  Co. 


ARB 


TOP   10  NETWORK  PROGRAMS 

Tv  Report  for  March  1-7 


No.  Homes 

Rank 

(000) 

1. 

Gunsmoke 

52,100 

2. 

Perry  Como 

47,360 

3. 

Bob  Hope 

41,240 

4. 

Have  Gun,  Will  Travel 

38,710 

5. 

Restless  Gun 

37,920 

6. 

Tales  Of  Wells  Fargo 

37,580 

7. 

Maverick 

37,410 

8. 

Danny  Thomas 

36,220 

9. 

I've  Got  a  Secret 

35,840 

10. 

Steve  Allen 

35,840 

Rank 

Rating 

1. 

Gunsmoke 

49.8 

2. 

Perry  Como 

42.1 

3. 

Boh  Hope 

41.2 

4. 

Maverick 

40.0 

5. 

I've  Got  a  Secret 

39.8 

6. 

Restless  Gun 

39.5 

7. 

Price  Is  Right 

38.4 

8. 

Have  Gun,  Will  Travel 

37.8 

Tales  Of  Wells  Fargo 

37.8 

10. 

Danny  Thomas 

37.2 

Copyright  1958  ARB  Inc. 

BACKGROUND:  The  following  programs, 
in  alphabetical  order,  appear  in  this  week's 
Broadcasting  tv  ratings  roundup.  Informa- 
tion is  in  following  order:  program  name, 
network,  number  of  stations,  sponsor, 
agency,  day  and  time. 

Steve  Allen  Show  (NBC-150):  S.  C.  John- 
son (NL&B),  Greyhound  (Grey),  U.  S. 
Time  (Peck).  Alternating,  Sun.  8:00-9:00 
p.m. 

Cheyenne     (ABC-99) :     General  Electric 

(Y&R)  Alternating  Tues.,  7:30-8:30  p.m. 
Perry  Como  Show  (NBC-163)  :  participat- 
ing sponsors,  Sat.  8-9  p.m. 
December  Bride  (CBS-178):  General  Foods 

(B&B),  Mon.  9:30-10  p.m. 
Ford  Show  (NBC-182)  Ford  (JWT),  Thurs. 

9:30-10  p.m. 
Gunsmoke    (CBS-161):    Liggett    &  Myers 

(D-F-S),    Remington    Rand  alternating. 

Sat.  10-10:30  p.m. 
Have  Gun,  Will  Travel  (CBS-125) :  Lever 

(JWT),      American      Home  Products 

(Bates),  Sat.  9:30-10  p.m. 
Bob  Hope  Show   (NBC-139):  U.  S.  Time 

Corp.  (Peck),  Sunday,  Mar.  2,  1958,  9-10 

p.m. 

I've  Got  A  Secret  (CBS-198):  R.  J.  Reyn- 
olds (Esty).  Wed.  9:30-10  p.m. 
Lineup   (CBS-162):  Brown   &  Williamson 

(Bates),  Procter  &  Gamble  (Y&R),  Fri. 

10-10:30  p.m. 
Maverick     (ABC-72)  :     Kaiser  Industries 

(Y&R),  Sun.  7:30-8:30  p.m. 
Price    Is   Right    (NBC-118):  participating 

sponsors,  Mon. -Fri.  11-11:30  a.m. 
Restless  Gun  (NBC-107):  Warner-Lambert 

(SSC&B),  Mon.  8-8:30  p.m. 
Sugarfoot    (ABC-119):    American  Chicle, 

Colgate-Palmolive     (Bates),  Ludens 

(Mathes).  Tues.  7:30-8:30 
Tales  of   Wells  Fargo    (NBC-147):  Buick 

(M-E),     American     Tobacco  (SSC&B), 

Mon.  8:30-9  p.m. 
Shirley    Temple's    Storybook    (NBC-1""  ■ 

National    Dairy,    Hill    Brothers,  Breck 

(Ayer),  Wed.  7:30-8:30 
Danny  Thomas  Show   (CBS-158):  General 

Foods  (B&B).  Mon.  9-9:30  p.m. 
Wyatt    Earp     (ABC-103)  :    General  Mills 

(D-F-S),  Procter  &  Gamble  (Compton), 

Tues.  8:30-9  p.m. 
You   Bet   Your   Life    (NBC-177):  DeSoto 

(BBDO)  Toni  (North),  Thurs.  8-8:30  p.m. 
Loretta  Young  Show  (NBC-163)  :  Procter  & 

Gamble  (B&B),  Sun.  10-10:30  p.m. 
Zone    Grey    Theatre    (CBS-145)  :  General 

Foods   (B&B),   Ford    (JWT)    Fri.  8:30-9 

p.m. 


FILM 

TV  CITED  AS  FACTOR 
IN  MOVIE  DOLDRUMS 

•  AFL  Film  Council  study  out 

•  Points  up  'economic  villains' 

Between  1946  and  1956,  average  weekly 
attendance  at  movie  theatres  dropped  by 
almost  50%,  from  90  million  to  46.5  million. 
Why?  "There  are  two  fundamental  reasons: 
television  and  the  change  in  the  living  pat- 
terns of  the  American  people,"  according  to 
"Hollywood  at  the  Crossroads — An  Eco- 
nomic Study  of  the  Motion  Picture  In- 
dustry" made  by  Dr.  Irving  Bernstein  of 
UCLA  for  the  Hollywood  AFL  Film 
Council. 

Pointing  out  that  while  the  movie  theatre 
audience  was  declining  the  number  of  tv 
sets  was  growing  from  virtually  none  to 
over  42  million,  the  78-page  study  states: 
"Millions  of  people  who  formerly  went 
to  the  movies  now  remain  at  home  watching 
television.  Which  segments  of  the  movie 
audience  have  been  lost  is  difficult  to  say 
because  of  our  ignorance  of  the  composi- 
tion of  that  audience.  ...  It  is  sensible  to 
assume  that  a  person  who  simply  wants 
diversion  and  cares  little  about  its  nature  or 
quality  will  prefer  to  take  it  free  rather 
than  pay  for  it." 

The  change  in  living  patterns — home 
ownership,  suburbanization,  traffic  diffi- 
culties, large  families  and  the  do-it-your- 
self movement,  like  tv,  encourages  people 
to  stay  home  rather  than  go  out,  to  the 
detriment  of  all  out-of-home  entertainment, 
the  study  reports. 

Television,  however,  is  not  the  villain 
of  the  economic  study.  The  Paramount 
decree,  which  broke  up  the  horizontal  struc- 
ture of  the  motion  picture  industry  .  .  .  ; 
the  rise  of  the  independent  producer;  the 
breakdown  of  term  contracts  .  .  .  ;  the 
shortage  of  stars;  diversification,  with  heavy 
investments  in  tv  film  companies,  record 
firms,  foreign  theatres  and  other  non-Holly- 
wood operations;  technical  changes,  and 
super-spectacular  "block-buster"  pictures  in 
an  attempt  to  lure  the  public  back  into  the 
theatres — all  of  these  have  been  major 
factors  in  the  changed  economics  of  motion 
pictures  since  World  War  II.  Import  restric- 
tions and  other  regulations  of  foreign  gov- 
ernments have  led  to  a  three-fold  increase 
in  the  number  of  pictures  made  abroad. 

Add  them  all  together  and  the  result 
has  been  lost  revenue  from  motion  picture 
producers  (the  10  leading  companies  suffered 
a  26%  drop  in  gross  revenues — from  $968 
million  in  1946  to  $717  million  in  1956— 
and  a  74%  drop  in  net  profits — from  $121 
million  in  1946  to  $32  million  in  1956) 
and  lost  jobs  for  workers  in  the  industry. 
"For  workers  employed  in  the  production 
of  films  for  theatres,  only  one  job  remains 
for  two  that  existed  in  1946,"  the  study 
declares. 

As  to  the  future,  Dr.  Bernstein  balances 
the  negative  factors — that  the  huge  theatre 
audience  of  the  past  is  gone  forever,  that 
the  industry  has  lost  the  resiliency  that 
pulled  it  through  the  depression,  that  the 
growth  of  tv  abroad  will  cut  into  revenue 


Page  46    •    April  14,  1958 


Broadcasting 


Meet  the  man  who  watches  Moscow 


from 
Michigan  Avenue 


Jacob  G.  Tolpin,  expert  in  the  field  of  foreign  scientific  developments,  often  is 
consulted  by  leaders  in  academic,  government  and  industrial  enterprises. 

He  keeps  tab  on  Russian  scientific  moves 


NEW  SMOKELESS 
STARTING  METHOD 


OLD  METHOD 


What  are  Russian  scientists  up  to 
now? 

Few  people  in  America  are  better 
able  to  answer  this  question  than  a 
mild-mannered,  unobtrusive  man 
dressed  like  other  business  executives 
on  Chicago's  Michigan  Avenue. 

There  is  no  cloak-and-dagger 
atmosphere  surrounding  Jacob  G. 
Tolpin. 

It  has  been  the  daily  job  of  Mr. 
Tolpin  since  1937  to  keep  track  of 
Russian  scientific  advances.  He  is  a 
key  man  on  the  staff  of  specialists  at 
Standard  Oil  who  analyze  foreign 
technical  journals  and  patents. 

The  primary  purpose  of  this  work 
is  to  keep  Standard  Oil  research  sci- 
entists informed  of  developments 
throughout  the  world.  But  the  work 
has  broader  significance.  Standard  Oil 
furnishes  important  foreign  technical 
data  to  nationally  important  bodies 
and  to  libraries,  such  as  the  Library 
of  Congress.  The  knowledge  gained 
from  the  foreign  periodicals  thus  is 
made  available  to  all. 

Even  the  Russians  admit,  says  Mr. 
Tolpin,  that  American  knowledge  of 


petroleum  technology  is  superior  to 
their  own.  Standard's  research  at 
Whiting  and  other  centers  has  re- 
sulted in  many  important  discoveries 
which  have  helped  to  make  America 
supreme  in  the  field  of  petroleum  and 
to  strengthen  its  defenses.  In  the  last 
few  years  alone,  Standard  scientists 
have  made  outstanding  contributions 
that  have  advanced  America's  missile 
program  and  its  jet  air  defense. 

Since  our  first  laboratory  opened  68 
years  ago,  we  have  spent  hundreds  of 
millions  of  dollars  to  learn  more  about 
oil — how  to  find  it,  produce  it,  refine 
it  and  make  it  more  useful  to  more 
people  than  ever  before. 

What  makes  a  company  a  good  citizen? 

One  measure  is  the  contribution  a 
company  makes  to  the  economic  and 
physicial  strength  of  its  country. 
Through  constant  and  intensive  re- 
search, we  at  Standard  have  tried  to 
make  oil  yield  its  maximum  useful- 
ness— both  for  civilian  and  military 
purposes.  Steadily  mounting  efficiency 
also  has  helped  to  keep  the  price  of  oil 
and  gasoline  down. 


America's  jets  now  have  a  new,  improved  smoke- 
less starter  cartridge  (being  used  in  the  engine 
above,  left)  as  the  result  of  a  Standard  Oil  research 
development.  The  old  method,  on  the  right,  was  so 
smoky  it  made  concealment  impossible  and  also 
blocked  fliers'  views  of  the  field. 


Radiation-resistant  lubricants  for  atomic  power 
plants  are  under  study  in  Standard's  research  lab- 
oratories. Seymour  Meyerson,  above,  is  engaged  in 
pioneering  work  in  this  new  field.  He  is  an  authority 
on  the  controlled  shattering  of  molecules  by  elec- 
tron bombardment. 


STANDARD  OIL  COM  PAN  Y  (Indiana) 


THE  SIGN  OF  PROGRESS. 
THROUGH  RESEARCH 


Broadcasting 


April  14,  1958    •    Page  47 


FILM  CONTINUED 


from  foreign  exhibition  of  films  there  as 
it  has  at  home — with  "guarded  optimism" 
that  the  baby  boom  which  kept  people  away 
from  the  movies  in  the  40's  and  50's  could 
provide  a  great  teenage  boom  that  will  swell 
theatre  audiences  in  the  60's  and  70's;  that 
increased  leisure  time  will  give  more  time 
for  going  to  the  movies  and  that  more 
'"blockbusters"  will  also  attract  more  attend- 
ance at  theatres. 

"There  is.  finally,  the  great  imponderable 
of  the  future,  the  impact  of  television  and 
most  particularly  the  impact  of  toll  tv," 
Dr.  Bernstein  concludes.  He  notes  that 
"by  the  end  of  1957.  the  major  motion 
picture  companies  were  up  to  their  hips  in 
television,  so  deeply  involved,  in  fact,  that 
il  was  no  longer  quite  correct  to  refer  to 
them  as  the  'motion  picture  industry.'  And 
he  looks  for  more  rather  than  less  of  this 
involvement  in  the  future. 

"The  great  economic  question,  however, 
is  the  future  of  pay  television.  Its  roseate 
paper  prospects  lead  many  in  Hollywood 
to  regard  toll  tv  as  a  panacea  that  will 
cure  all  the  industry's  ills.  [But]  the  Bartles- 
ville,  Okla.,  experiment  is  hardly  a  source 
of  encouragement.  The  only  thing  that  is 
certain  about  toll  tv  is  that  it  will  be  a 
while  inv  coming.  Beyond  that,  it  is  the 
great  enigma  of  the  motion  picture  in- 
dustry." 

The  Film  Council  last  week  sent  copies 
of  the  economic  report  to  35  film  industry 
leaders,  urging  a  united  effort  by  all  interests 
of  the  motion  picture  industry  in  at  least 
four  projects:  a  demand  for  a  plan  "to 
encourage  production  in  America  of  Ameri- 
can interest  films,"  a  demand  for  govern- 
mental assistance  in  the  field  of  foreign 
exchange,  continued  effort  to  win  a  modifi- 
cation of  the  "tax  structures  which  operate 
to  discourage  domestic  film  production" 
and  exploration  of  the  possibility  of  undoing 
the  bad  effects  of  the  Paramount  decree. 

AAP's  New  Gold  Mine  Div. 
To  Handle  Syndicated  Shows 

Associated  Artists  Productions  has  split 
its  sales  force.  The  distributor  of  feature 
film  and  some  syndicated  packages  effect- 
ive today  (Monday)  has  created  a  new  Gold 
Mine  Div.  that  will  handle  all  AAP  products 
other  than  the  Warner  Bros,  features  and 
cartoons  and  Popeye  cartoons. 

W.  Robert  Rich,  AAP's  general  sales 
manager,  said  the  company's  sales  reorgani- 
zation "follows  the  pattern  which  has  be- 
come standard  with  the  half-hour  syndica- 
tors."  The  AAP  sales  force  in  the  past  year 
handled  the  Gold  Mine  Library  (various 
features  including  horror  films  and  half- 
hour  syndicated  packages).  The  regular  AAP 
sales  force  will  concentrate  exclusively  on 
Warner  and  Popeye  product. 

In  the  new  Gold  Mine  alignment,  Len 
Hammer  will  service  the  East  and  Lester 
Tobias  the  West.  Three  salesmen  have  been 
added.  Included  are  James  C.  Stern,  former- 
ly with  Sterling  Tv  and  other  film  com- 
panies, assigned  to  the  Midwest,  and  Bill 
Mattingly,  formerly  with  MPA,  to  the 
Southwest. 

Page  48    •    April  14,  1958 


Tv  to  Get  RKO  Group 
Of  Post- 1948  Movies 

RKO's  third  group  of  feature  films  to  be 
released  to  tv,  titled  "Showcase  Package," 
was  announced  last  week  by  C.  Robert 
Manby,  vice  president  in  charge  of  RKO 
Television  Div.  of  RKO  Teleradio  Pictures 
Inc.  The  package  of  18  films,  15  of  which 
arc  post- 1948  products  heretofore  has  been 
distributed  theatrically  by  RKO  and  goes 
on  sale  to  tv  at  the  NAB  convention  in  Los 
Angeles. 

The  package  includes  such  features  as 
"The  Americano"  starring  Glenn  Ford, 
Abbe  Lane  and  Cesar  Romero,  released  in 
1955;  "Clash  by  Night,"  1952,  with  Barbara 
Stanwyck,  Paul  Douglas,  Robert  Ryan  and 
Marilyn  Monroe;  and  "Lusty  Men,"  1952, 
Susan  Hayward,  Robert  Mitchum  and 
Arthur  Kennedy.  Marketing  plans  for  the 
package  will  be  under  supervision  of  Peter 
M.  Robeck,  general  sales  manager  of  RKO 
Television,  and  William  Finkeldey,  syndi- 
cated sales  manager. 

RKO  four  years  ago  distributed  to  tv  its 
first  feature  package,  "Million  Dollar  Mov- 
ie," but  its  rights  to  the  Bank  of  America- 
owned  films  expired  Oct.  1  and  will  be  as- 
sumed then  by  National  Telefilm  Assoc. 
[Films,  March  17].  Three  years  ago  RKO 
began  distribution  of  its  second  group  of 
feature  films,  an  untitled  package  of  17 
features,  all  pre- 1948. 

'Counterspy'  to  Be  Filmed 
In  U.  S.,  26  Locales  Abroad 

Bernard  L.  Schubert  Inc.,  New  York, 
which  last  week  began  filming  Counterspy 
half  hour  tv  film  series  in  Hollywood  and 
26  different  locales  throughout  the  world, 
is  convinced  that  television  film  is  entering 
an  era  in  which  authenticity  and  believability 
of  programming  can  be  achieved  only 
through  the  upgrading  of  production  values, 
including  on-location  shooting. 

Bernard  L.  Schubert,  president  of  the 
company,  reported  in  an  interview  in  New 
York  last  week  that  the  main  reason 
Counterspy  will  be  filmed  in  so  many  differ- 
ent locations  is  that  the  viewing  public  has 
been  "educated"  to  recognizing  foreign  lo- 
cales because  of  the  motion  picture  indus- 
try's accentuated  activities  abroad  and  the 
travel-consciousness  of  Americans,  who  can 
say:  "We  were  there." 

Mr.  Schubert  believes  that  more  and  more 
the  economically-produced  series  will  fall 
by  the  wayside  and,  in  the  motion  picture 
pattern,  films  embodying  production  values 
will  emerge  on  top. 

Bernard  Schubert  Inc.  has  budgeted  the 
39  episodes  of  Counterspy  at  more  than 
$35,000  each.  The  films  will  be  offered  for 
syndication  by  Telestar  Films  Inc.,  New 
York,  of  which  Mr.  Schubert  is  board  chair- 
man. 

'Laramie'  Opens  WB-TV  Center 

Initial  filming  on  a  new  Warner  Bros.- 
TV  film  series,  Laramie,  got  under  way  last 
Monday  at  WB-TV's  Burbank  (Calif.)  studio, 
as  Warner  Bros,  executives  officially  opened 


the  new  $1  million  tv  production  center. 
Laramie  is  the  first  of  seven  new  series 
being  planned  by  WB-TV,  and  will  be  ready 
for  showing  for  the  1958-59  season,  ac- 
cording to  tv  executive  producer  William 
T.  Orr.  The  new  western  series  stars  John 
Russell  and  Peter  Brown  and  is  being  pro- 
duced by  Jules  Schermer. 

MPO  to  Move  to  Republic  Lot; 
Dellar  Made  Executive  Producer 

MPO  Productions  Inc.  last  week  con- 
firmed that  it  would  be  moving  onto  the 
non-active  Republic  Pictures  Corp.  lot  in 
Hollywood,  making  available  to  clients  a 
choice  of  24  sound  stages  (13  built  since 
1953)  and  45  acres  of  back-of-lot  property 
[Closed  Circuit,  April  7].  At  the  same 
time,  MPO  president  Judd  L.  Pollock  an- 
nounced the  appointment  of  Mel  Dellar, 
former  Warner  Bros. -TV  production  man- 
ager, as  executive  producer  of  MPO  (West 
Coast).  Mr.  Dellar  joined  WB-TV  in  1946. 
moving  over  from  the  parent  company 
where  he  had  worked  since  1939. 

'Look,'  Popeye,  Tv  Stations 
Work  Out  Spots-for-Space  Swap 

A  reciprocal  agreement  has  been  com- 
pleted to  put  Popeye  and  Associated  Artists 
Enterprises  Inc.,  New  York,  before  the  pub- 
lic in  a  full  page  advertisement  in  Look 
magazine's  April  15  issue,  and  Look  tv  spots 
on  14  stations  participating  in  the  deal.  De- 
tails were  outlined  by  Paul  Kwartin,  execu- 
tive vice  president  of  AAE,  merchandising 
subsidiary  of  Associated  Artists  Productions. 

Arrangement  also  involves  nine  Popeye 
toy  manufacturers.  The  toymakers  paid  for 
the  cost  of  the  advertisement's  production 
(a  few  thousand  dollars);  cost  of  the  ad 
itself,  approximately  $26,000,  will  be  paid 
by  stations  giving  Look  the  equivalent  in 
spots.  The  announcements  (all  one-minute) 
were  placed  through  Look's  agency,  Mc- 
Cann-Erickson,  New  York.  Individual  cam- 
paigns will  run  out  at  about  the  end  of  June. 

AAE's  agency  handling  the  advertisement 
is  Dowd,  Redfield  &  Johnstone,  New  York. 

Denney  to  TPA  May  1 

Charles  E.  Denney,  director  of  advertis- 
ing and  assistant  to  the  executive  vice  presi- 
dent of  Grace  Line  Inc.,  effective  May  1, 

joins  Television  Pro- 
grams of  America, 
New  York,  as  vice 
president  and  ad- 
ministrative assistant 
to  the  president,  ac- 
cording to  Milton 
A.  Gordon,  presi- 
dent. Mr.  Denney, 
before  joining  Grace 
Lines  a  year  ago, 
completed  an  exten- 
sive two-year  study 

MR.  DENNEY  of    ty    station  ^ 

agement  under  the  auspices  of  the  doctoral 
program  at  Harvard  business  school  while 
he  was  serving  as  a  consultant  to  the  broad- 
cast division  of  General  Electric,  Co. 

Broadcasting 


Advertisement 


T.V.  spot  editor 

A  column  sponsored  by  one  of  the  leading  film  producers  in  television 

SARRA 

NEW  YORK:  200  EAST  56TH  STREET 
CHICAGO:  16  EAST  ONTARIO  STREET 


This  60-second  commercial  sells  Camay  Soap  by  transforming  an  ordinary 
bath  into  a  fabulous  experience.  The  setting  takes  the  viewer  from  reality 
into  the  world  of  luxury — where  cares  are  forgotten.  Unhurried  voice-over 
matches  the  mood;  beautiful  product  shots  never  interrupt  the  pace.  Seem- 
ingly relaxed  sell !  Produced  by  SARRA  for  THE  PROCTER  &  GAMBLE 
COMPANY  OF  CANADA,  LTD.  through  THE  F.  H.  HAYHURST  CO. 
LIMITED. 

SARRA,  INC. 

New  York:  200  East  56th  Street 
Chicago:  16  East  Ontario  Street 


Prime  examples  of  the  product-in-use  technique!  Everyday  situations — 
everyday  mishaps  like  spills  on  the  floor — prove  in  these  60-second  com- 
mercials that  Johnson's  Stride  is  "the  wax  you  don't  have  to  re-wax  every 
time."  By  actual  demonstration  they  ease,  rather  than  urge,  the  viewer  into 
buying  Stride  the  very  next  time  she  shops.  Produced  by  SARRA  for  S.  C. 
JOHNSON  &  SON,  INC.  through  NEEDHAM,  LOUIS  and  BRORBY,  INC. 

SARRA,  INC. 

New  York:  200  East  56th  Street 
Chicago:  16  East  Ontario  Street 


Lively  and  believable,  this  series  of  commercials  for  Alps  Brau  Beer  are 
really  fun  to  watch.  Bavarian  dancers !  Skiers  zooming  down  Alpine  slopes ! 
Attractive  people  everywhere  enjoying  Alps  Brau  Beer  .  .  .  enjoying  the 
jingle  sung  by  a  real  Bavarian  barmaid.  An  unusually  good  combination  of 
casting,  continuity  and  music  that  sells  as  forcefully  as  it  entertains.  Pro- 
duced by  SARRA  for  CENTLIVRE  BREWING  CORP.  through  GRANT 
ADVERTISING,  INC. 

SARRA,  INC. 

New  York:  200  East  56th  Street 
Chicago:  16  East  Ontario  Street 


%,  |  ^^^^ 


■ 


There'll  be  no  doubt  in  your  mind  that  babies  are  still  the  #1  attention 
getter  when  you  see  this  series  of  60-second  spots  for  Pet  Milk.  Babies  yawn 
and  fall  asleep  .  .  .  but  the  audience  doesn't !  Even  a  bachelor  would  find  the 
situations  appealing.  Official  doctors'  formulas  are  written  out  to  give  au- 
thenticity to  correct  infant  feeding.  Produced  by  SARRA  for  PET  MILK 
COMPANY  through  GARDNER  ADVERTISING  COMPANY. 

SARRA,  INC. 

New  York:  200  East  56th  Street 
Chicago:  16  East  Ontario  Street 


Broadcasting 


April  14,  1958    •    Page  49 


GOVERNMENT 


JUSTICE  TURNING  UP  BURNERS 
ON  SEGMENTS  OF  TELEVISION 

•  To  confer  with  FCC  on  tv  network  practices  April  21 

•  Procedures  of  talent  agents  getting  closer  scrutiny 

•  Screen  Gems-Columbia  antitrust  suit  filed  in  New  York. 


The  Dept.  of  Justice  has  become  television 
conscious. 

It  is  preparing  to  move  against  tv  net- 
works, if  recent  increased  activity  in  its 
study  of  network  program  ownership  and 
BMI  ownership  interests  is  an  indication. 

It  has  stepped  up  its  investigation  of 
talent  agencies  and  the  acquisition  of  Para- 
mount Pictures  features  by  the  Music  Corp. 
of  America. 

It  has  filed  another  antitrust  suit  against 
a  tv  film  distributor.  Screen  Gems  and  its 
parent  company,  Columbia  Pictures  Inc. — 
and  Universal  Pictures  Inc. 

This  latest  antitrust  suit  follows  by  almost 
exactly  one  year  the  Dept.  of  Justice's  anti- 
trust suit  against  six  tv  film  distributors — in- 
cluding Screen  Gems — on  charges  of  block 
booking. 

Next  Monday,  April  21,  Justice  Dept.  and 
FCC  attorneys  are  meeting  to  discuss  and 
consider  allegations  of  forced  tie-ins  by  net- 
works in  programs  and  music.  The  meeting 
is  being  held  at  the  request  of  Justice  Dept. 
officials  [Closed  Circuit,  April  7]. 

At  issue  is  the  question  of  network 
ownership  of  programs  and  the  potential  or 
actual  practice  of  a  network  forcing  an 
advertiser  to  buy  these  programs  as  against 
those  of  independent  producers. 

A  similar  potential  in  the  use  of  music  is 
considered  in  network  ownership  interests 
in  BMI. 

The  Justice  Dept.  feels,  it  is  understood, 
that  it  may  be  forced  to  move  into  this  area 
of  tv  network  practices,  even  though  it 
agreed  to  hold  in  abeyance  action  in  other 
network  practices  purported  to  be  monopo- 
listic or  in  restraint  of  trade  until  the  FCC 
completes  its  current  network  study  hear- 
ings. 

One  of  the  reasons  for  this  attitude, 
according  to  informed  sources,  is  that 
the  network  study  staff  has  not  yet  sub- 
mitted its  program  report.  The  program  sec- 
tion was  missing  in  the  exhaustive  Barrow 
Report,  released  last  October.  At  that  time 
the  staff  had  recently  won  a  court  ruling 
giving  it  the  right  to  obtain  information 
from  tv  film  distributors.  This  information 
is  still  being  collected  and  evaluated,  it  is 
understood. 

The  FCC  staff  has  expressed  interest  in 
learning  what  the  Justice  Dept.  has  in  the 
way  of  information  on  program  practices 
by  the  networks,  it  was  disclosed.  It  hopes  to 
use  some  of  this  information  in  conjunction 
with  the  data  it  has  compiled  in  drawing  up 
the  program  report. 

Allied  with  its  investigation  of  the  lo- 
called  tie-in  factor  involving  tv  networks  is 
the  Justice  Dept.'s  study  of  Music  Corp.  of 
America  and  other  talent  agencies. 

The  Justice   Dept.   has   received  com- 


plaints, it  is  known,  that  MCA  has  purport- 
edly used  its  preeminent  position  as  the 
leading  talent  agency  to  force  networks  to 
use  some  of  its  lesser-known  clients  in  order 
to  secure  the  services  of  some  top-talent 
clients. 

The  Justice  Dept.  became  particularly  in- 
terested in  MCA  when  a  subsidiary  acquired 
the  Paramount  Pictures  library  of  pre- 1948 
feature  films  for  tv  distribution.  MCA  paid 
$50  million  for  the  rights  to  distribute  750 
Paramount  Pictures  features  earlier  this  year 
[At  Deadline,  Feb.  10]. 

The  implication  is  that  MCA  might  "tie- 
in"  use  of  these  films  with  use  of  its  talent 
clients,  or  vice  versa. 

The  government's  interest  in  MCA  fol- 
lowed shortly  after  Sen.  Joseph  O'Mahoney 
(D-Wyo.)  evinced  an  interest  in  the  MCA- 
Paramount  Pictures  deal.  Sen.  O'Mahoney 
is  a  member  of  the  Senate  Judiciary  Com- 
mittee and  is  active  in  its  antitrust  subcom- 
mittee. He  is  also  chairman  of  the  Senate 
Judiciary  subcommittee  on  copyright,  trade- 
marks and  patents. 

Talent  agencies  represent  up  to  90%  of 
the  featured  performers  in  tv.  This  is  in 
addition  to  their  representation  of  talent  in 
the  fields  of  stage,  screen  and  night  clubs. 

Their  income  from  television  work  of 
their  clients  is  estimated  to  run  about  $50 
million  a  year  [Lead  Story,  Oct.  21,  1957]. 
The  two  leading  talent  agencies  are  MCA 
and  the  William  Morris  Agency. 

The  Justice  Dept.  is  looking  into  the  rela- 
tions of  talent  agencies  "one  to  each  other," 


Assistant  Attorney  General  Victor  R.  Han- 
sen said  last  month  [Government,  March 
3].  It  will  also  study,  the  antitrust  chief  said, 
the  effect  these  relationships  have  on  indi- 
vidual actors,  writers,  composers.  The  chief 
trust  buster  also  said  that  the  Justice  Dept. 
has  been  looking  into  the  alleged  control 
of  talent  by  tv  networks.  The  Justice  Dept.'s 
complaint  against  Columbia  Pictures  Corp., 
its  subsidiary,  Screen  Gems  Inc.,  and  Uni- 
versal Pictures  Co.,  was  filed  last  week  in 
New  York  district  court. 

In  the  civil  antitrust  suit,  the  government 
alleged  that  the  arrangement  by  Screen 
Gems  to  distribute  Universale  pre- 1948 
features  to  tv  stations  violated  not  only  the 
Sherman  Act  but  also  Sec.  7  of  the  Clayton 
Act. 

It  charged  that  Columbia  Pictures  and 
Universal  Pictures  were  competitors  in 
the  production  of  feature  motion  picture 
films,  and  that  in  essence,  Universal  had 
given  its  competitor  Columbia  rights  to 
distribute  its  films. 

This  violates  the  section  of  the  Clayton 
Act  which  forbids  the  merger  of  two  com- 
petitors, or  the  acquisition  by  one  com- 
petitor of  the  assets  of  another,  which  would 
"tend  to  substantially  lessen  competition." 

The  government  claimed  that  Screen 
Gems  arrangement  with  Universal  falls  in 
the  category  of  one  company  acquiring  a 
competitor's  assets.  Screen  Gems'  deal  with 
Universal  took  place  last  year.  The  Colum- 
bia Pictures'  subsidiary  deal  was  for  Uni- 
versal's  pre- 1948  library  of  600  features. 

The  Justice  Dept.  complaint  said  that 
Screen  Gems  agreed  to  pay  Universal 
721/2  %  of  the  proceeds  from  television  dis- 
tribution until  Universal  received  $12.5  mil- 
lion; 70%  between  that  figure  and  $20  mil- 
lion, and  60%  thereafter.  Screen  Gems 
guaranteed  Universal  $20  million  during  the 
first  seven  years  of  the  contract,  the  com- 
plaint said.  Screen  Gems  has  entered  into 
sub-licensing  agreements  with  tv  stations  for 


THESE  CAUGHT  JUSTICE  DEPT.  EYE 

These  are  the  investigations  and  prosecutions  now  underway  at  the  Dept.  of 
Justice: 

INVESTIGATION  •  Purported  tie-in  practices  by  networks,  forcing  advertisers  to 
use  network-owned  programs  in  place  of  independently-produced  shows. 

INVESTIGATION  •  Potential  tie-in  by  networks  to  use  BMI  instead  of  ASCAP 
music,  because  of  network  ownership  interests  in  BMI. 

INVESTIGATION  •  M  usic  Corp.  of  America  and  other  talent  agencies.  Forcing 
buyer  to  take  unwanted  talent  in  order  to  get  wanted  talent. 

INVESTIGATION  •  Music  Corp.  of  America.  Purchase  of  Paramount  Pictures 
features.  Tie-in  potential  to  force  clients  to  take  unwanted  talent  to  get  wanted 
pictures.  Or  vice  versa. 

PROSECUTION  •  Against  Columbia  Pictures,  subsidiary  Screen  Gems  and  Uni- 
versal Pictures.  On  deal  whereby  Screen  Gems  has  exclusive  tv  distribution  rights  to 
Universal  features. 

PROSECUTION  •  Against  Loew's,  C&C,  Screen  Gems,  AAP,  NTA  and  United 
Artists.  For  block  booking  of  feature  film  libraries  to  tv  stations. 


Page  50    •    April  14,  1958 


Broadcasting 


IN  TV  FILM  Rep.  Oren  Harris,  chairman  of  House  Commerce  Committee,  has  told 
FCC  if  it  acts,  as  it  has  said  it  may,  to  approve  subscription  tv  30  days  after  adjourn- 
ment of  Congress,  he'll  call  new  hearings  at  once. 


LONG  WAIT  FOR  TOLL  TV 


52   of  Universal's  library,   the  complaint 
said. 

Screen  Gems  began  distributing  its  parent 
company's  pre-1948  library  of  547  features 
early  in  1956,  the  government  said.  Screen 
Gems  has  worked  out  sub-licensing  arrange- 
ments with  tv  stations  for  249  of  these 
Columbia  pictures,  the  Justice  Dept.  said. 

The  government  also  charged  that  Screen 
Gems  agreed  to  classify  Universal  Pictures' 
features  on  the  same  basis  as  those  of  its 
parent  company  and  that  it  agreed  not  to 
sub-license  any  Universal  film  at  terms  less 
favorable  than  for  comparable  Columbia 
pictures.  This  is  price  fixing,  the  govern- 
ment said. 

The  Justice  Dept.  asked  the  court  to 
abrogate  the  contract  between  Screen  Gems 
and  Universal  and  to  enjoin  any  further 
dealings  between  the  two  companies. 

Principals  of  both  companies  declared 
there  was  no  violation  inherent  in  their 
agreement. 

Milton  R.  Rackmil,  president  of  Univer- 
sal Pictures  Co.,  issued  the  following  state- 
ment on  the  suit: 

"I  have  not  seen  the  papers  filed  by  the 
Dept.  of  Justice  nor  have  our  attorneys  and 
we  therefore  are  unable  to  make  a  comment 
upon  the  reported  legal  action.  However,  we 
are  fully  convinced  there  is  nothing  in  the 
contract  between  Universal  and  Screen 
Gems  which  we  feel  is  improper.  We  will 
vigorously  defend  our  position  and  are 
confident  that  we  will  be  upheld." 

Abe  Schneider,  president  of  Columbia 
Pictures  Corp.,  parent  company  of  Screen 
Gems  Inc.,  made  the  following  comment: 

"Before  Columbia  and  Screen  Gems  ex- 
ecuted the  contract  with  Universal  Pictures, 
we  were  assured  by  legal  counsel  that  the  ar- 
rangement would  not  be  in  contravention  of 
any  laws.  Therefore,  we  believe  that  our 
present  position  is  clear  and  without  jeop- 
ardy." 

Last  year  the  Justice  Dept.  filed  antitrust 
suits  against  six  tv  film  distributors:  Loew's 
Inc.  (which  distributes  MGM  pictures),  C&C 
Super  Corp.  (RKO),  Screen  Gems  (Colum- 
bia), Associated  Artists  Productions  Inc. 
(Warner  Bros.),  National  Telefilm  Assoc. 
(20th  Century-Fox)  and  United  Artists  Corp. 
(UA). 

The  govenment  claimed  that  these  dis- 
tributors forced  tv  stations  to  buy  films  in 
packages.  This  contravened  the  1948  Para- 
mount consent  decree,  the  Justice  Dept. 
claimed.   These  suits  are  still  pending. 

Earlier  this  year,  United  Artists  bought 
AAP  for  a  reported  $15  million.  Registra- 
tion with  the  Securities  &  Exchange  Com- 
mission several  weeks  ago  showed  that  a 
new  company,  United  Artists  Associated, 
was  seeking  permission  to  issue  $15  million 
in  debentures  to  be  used  to  acquire  the 
stock  and  debentures  of  AAP. 

Supreme  Court  Ruling  Sought 
In  Radio-Tv  Sec.  315  Quandary 

The  U.  S.  Supreme  Court  will  be  asked 
to  rule  on  the  responsibility  of  radio  and 
tv  stations  for  libelous  statements  made 
on  the  air  by  a  political  candidate. 

The  North  Dakota  Farmers  Union  an- 
nounced last  week  it  will  appeal  a  North 

Broadcasting 


The  chairman  of  the  House  Commerce 
Committee  has  warned  the  FCC  not  to 
authorize  subscription  television  tests 
after  the  85th  Congress  adjourns  this 
summer. 

Rep.  Oren  Harris  (D-Ark.)  issued  the 
warning  in  a  three-minute  statement 
filmed  for  distribution  to  tv  stations.  The 
film  was  made  available  last  week. 

Rep.  Harris'  committee,  after  two 
weeks  of  hearing,  told  the  FCC  to  delay 
consideration  of  toll  tv  tests  until  Con- 
gress acted  on  the  subject  [Lead  Story, 
Feb.  10].  Mr.  Harris'  new  filmed  state- 
ment said  in  part: 

"Many  of  us  in  the  Congress  have  felt 
that  with  the  Commission  taking  the  ac- 
tion it  did  recently  and  authorizing  test 
of  pay  tv  that  the  Commission  has  gone 
beyond  its  authority  as  the  Congress  in- 
tended with  the  Communications  Act  of 
1934.  We  do  not  feel  that  we  should  op- 
pose the  authority  of  the  Commission 
to  experiment  with  new  types  of  broad- 
casting but  we  do  feel  that  the  Commis- 
sion has  gone  beyond  the  scope  of  its 
authority  in  authorizing  the  so-called  pay- 
tv  program  even  of  a  trial  test  as  it  did  a 
few  months  back. 

"Undoubtedly  you  are  wondering  what 
this  is  that  I  have  surrounding  me  here 
[see  picture].  These  are  letters  from  all 
over  the  U.  S.  from  people  who  are  great- 
ly concerned  about  this  subject,  express- 
ing their  opinions  to  their  Congressmen 
from  every  district  in  the  nation.  Here 
we  have  some  100,000  communications 
in  various  forms  from  people  who  are 
greatly  concerned.  Obviously  we  could 
not  get  all  of  the  communications  in  this 
picture,  but  we  did  think  that  we  could 


present  what  we  have  here  to  you  in 
order  that  you  could  get  some  conception 
of  the  interest  which  is  being  brought  to 
our  attention  of  the  people  in  this  all- 
important  subject. 

"I  can  assure  you  that  there  has  as  yet 
been  no  test  authorized  or  no  pay-tv 
program  authorized  and  I  do  not  think 
there  will  be  any  time  soon.  The  Com- 
mission itself  has  said  in  its  Report  No.  2 
that  following  the  adjournment  of  Con- 
gress and  30  days  that  it  intends  to  au- 
thorize the  so-called  trial  test  of  pay  tv. 
.  .  .  Therefore,  it  will  be  my  intention, 
should  the  Commission  decide  to  under- 
take the  trial  test  30  days  following  the 
adjournment  of  this  Congress,  to  call  the 
Committee  back  together  in  session  and 
conduct  hearings  into  this  entire  problem. 

"We  feel,  as  these  letters  have  all  in- 
dicated to  us,  that  it  is  highly  important 
that  the  reasons  for  the  action  of  this 
Congress  be  known  by  the  people  of 
America  and  that  it  will  be  the  House 
Committee's  intention  in  its  opposition 
to  this  approach  to  the  problem  to  see 
that  the  interest  of  the  American  people 
is  protected." 

The  film  clip  is  a  shorter  version  of  a 
15-minute  program  Rep.  Harris  filmed 
for  tv  stations  in  his  home  district  and 
was  made  at  the  request  of  other  broad- 
casters to  explain  the  committee's  pay  tv 
position.  Ed  Williamson,  clerk  of  the 
Commerce  Committee,  said  over  150,000 
telegrams,  letters  and  post  cards  have 
been  received  on  pay  tv,  with  "over  99% 
against."  In  addition,  individual  members 
of  Congress  have  received  thousands 
(over  20,000  to  one  congressman)  of 
letters  on  the  subject. 


April  14,  1958    •    Page  51 


5KW 

for  all  of 
Northeast 


GOVERNMENT 


CONTINUED 


Mi 


Just  ONE  Big  Buy 

does  your  selling  job  in  all  of 
Northeast  Michigan.  WFDF's 
perfectly  tailored  signal  adds  to 
Flint  the  rich  Thumb  area,  Sagi- 
naw, Bay  City,  and  the  heart  of 
Michigan's  vacationland.  NCS 
#2  shows  WFDF  as  the  outstate 
regional  leader,  and  this  BIG 
new  signal-  adds  even  more.  Let 
Katz  show  you  how  this  impor- 
tant new  coverage  makes  WFDF 
a  key  buy  for  Eastern  Michigan. 

*daytime 


WFDF 


NBC  Affiliate  in  Flint,  Michigan 

Represented  Nationally  by  the  KATZ  AGENCY 


Page  52 


April  14,  1958 


Dakota  Supreme  Court  decision  that  upheld 
the  dismissal  of  a  $100,000  libel  suit  against 
WDAY-TV  Fargo,  N.  D.  The  state  tribunal 
ruled  WDAY-TV  was  not  liable  for  state- 
ments broadcast  by  A.  C.  Townley,  an 
independent  candidate  for  the  U.  S.  Senate 
[Government,  April  7]. 

The  ruling  marked  the  first  time  a  state's 
highest  appellate  tribunal  had  ruled  directly 
on  a  station's  liability  for  remarks  by  a 
candidate  who  had  obtained  equal  time 
under  Sec.  315  of  the  Communications  Act, 
according  to  Douglas  A.  Anello,  NAB  chief 
attorney.  Mr.  Anello  argued  the  issue  before 
the  North  Dakota  court,  participating  as  a 
friend  of  the  court. 

NAB  has  long  maintained  that  stations 
are  immune  from  libel  damages  under  Sec. 
315  because  it  not  only  requires  equal 
time  for  political  broadcasts  but  forbids 
censorship  of  speeches  granted  on  this  equal 
time  basis.  NAB  President  Harold  E. 
Fellows  described  the  North  Dakota  deci- 
sion as  a  major  broadcasting  victory,  voicing 
the  hope  it  will  "provide  a  stepping  stone 
to  final  resolution,  on  a  national  scale,  of 
our  dilemma." 

FCC  Returns  Today 
To  Clear  Channel  Case 

The  FCC  today  (Monday)  is  considering 
once  again  the  13-year-old  clear  channel 
case.  The  Commission  is  scheduled  to  spend 
all  day  on  the  proceeding. 

FCC  Chairman  John  C.  Doerfer  an- 
nounced the  schedule  at  the  Barrow  hear- 
ings last  week. 

The  clear  channel  case  commenced  in 
1945  when  the  Commission  began  studying 
whether  any  or  all  the  Class  1-A  clear 
channels  should  be  duplicated  and  also 
whether  maximum  power  of  radio  stations 
should  be  lifted  from  its  present  50  kw  to 
750  kw. 

Over  the  years  other  facets  have  been  in- 
corporated in  the  clear  channel  study.  They 
now  include  daytime  skywave  and  daytime 
stations'  petition  for  longer  operating  hours. 

The  Commission  began  considering  the 
clear  channel  case  in  earnest  last  year. 
Studies  were  suspended  during  the  Christ- 
mas season,  not  to  be  resumed  until  the 
Commission  completed  its  travail  on  Cap- 
itol Hill. 

In  his  announcement  last  week,  Chairman 
Doerfer  expressed  the  hope  that  the  Com- 
mission might  reach  a  decision  on  the  com- 
plex and  touchy  case  soon. 

Falcon  Application  Protested 

KBBI  (FM)  Los  Angeles  petitioned  the 
FCC  last  week  for  either  a  dismissal  or  a 
designation  of  hearing  in  the  case  of  Falcon 
Broadcasting  Co.'s  application  for  Class  A 
fm  ch.  296  (107.1  mc)  in  Los  Angeles. 
KBBI  said  the  Falcon  outlet  would  cause 
"objectionable  interference"  in  an  area 
where  KBBI  "is  expected  to  provide  a  high 
order  service  without  interference  of  any 
type."  Also',  according  to  KBBI,  the  Falcon 
application  is  contrary  to  FCC  rules  on  ade- 
quate channel  separation.  KBBI  operates  on 
ch.  298  (107.5  mc). 

Broadcasting 


GOVERNMENT  continued 


NON-NETWORK  MULTIPLE  OWNERS 
HIT  BARROW  REPORT  PROPOSALS 

•  Meredith,  Storer,  Westinghouse  testify  before  FCC 

•  Wailes  suggests  possibility  of  fourth  tv  network 


The  three  biggest  non-network  multiple 
owners  in  television  delivered  body-blows 
last  week  against  the  Barrow  Report — and 
especially  the  report's  recommendations  to 
restrict  multiple  ownership  in  the  25  top 
markets. 

Testifying  last  week  were  spokesmen  for 
Meredith  Publishing  Co.  (Tuesday),  Storer 
Broadcasting  Co.  (Thursday)  and  West- 
inghouse Broadcasting  Co.  (Thursday-Fri- 
day). They  spoke  out  against  restriction  of 
multiple  ownership,  option  time,  must  buys 
and  other  of  the  Barrow  Report's  proposals. 
They  backed,  though  not  unanimously,  a 
few  of  the  recommendations. 

Last  week's  witnesses  completed  testimony 
by  multiple  owners  before  the  FCC.  Testify- 
ing earlier  were  three  other  non-network 
multiple  owners  [Government,  March  24] 
and  the  tv  networks  [Government,  March 
17;  Lead  Story,  March  10]. 

Witnesses  this  week:  tomorrow  (Tues- 
day), ABC  affiliates;  Thursday,  CBS  affili- 
ates; Friday,  NBC  affiliates. 

Westinghouse  Broadcasting  Co.'s  prepared 
statements  are  covered  in  the  following 
story.  For  Friday  question-and-answer  tes- 
timony, see  At  Deadline. 

Present  for  last  week's  hearings  were  FCC 
Chairman  John  C.  Doerfer  and  Comrs. 
Rosel  H.  Hyde,  Frederick  W.  Ford,  Rob- 
ert T.  Bartley,  Robert  E.  Lee  and  T.A.M. 
Craven.  Interrogating  Tuesday  was  Herbert 
Schulkind,  assistant  chief  of  the  rules  and 
standards  division,  Broadcast  Bureau;  on 
Thursday,  Robert  Rawson,  chief  of  the 
hearing  division,  Broadcast  Bureau. 

First  Up:  Meredith 

Payson  Hall,  director  of  radio  and  tv  for 
Meredith  Publishing  Co.,  said  the  Barrow 
Report  is  content  with  "assumptions,  super- 
ficial reasoning  and  speculative  evils,"  as 
far  as  it  covers  multiple  ownership.  The 
Barrow  recommendations,  he  said,  are  "a 
classic  example  of  proposing  legislation  and 
regulation  for  their  own  sake  regardless  of 
consequence — good  or  bad." 

Following  Mr.  Hall  on  the  stand  were 
two  Meredith  station  general  managers: 
Frank  P.  Fogarty,  WOW-AM-TV  Omaha, 
and  Richard  B.  Rawls,  KPHO-AM-TV 
Phoenix.  Two  other  Meredith  general  man- 
agers, Paul  Adanti,  WHEN-AM-TV  Syra- 
cuse, and  E.  K.  (Joe)  Hartenbower,  KCMO- 
AM-FM-TV  Kansas  City,  were  present; 
Meredith's  fifth  station  manager,  Frank 
Lane,  KRMG  Tulsa,  was  not  present. 

Mr.  Hall  showed  sample  copies  of  Mere- 
dith's Better  Homes  &  Gardens  and  Success- 
ful Farming  magazines,  plus  two  dozen 
books,  periodicals  and  other  publications 
pointed  at  homemaking  and  farming  to 
demonstrate  the  company's  interest  in  serv- 
ing the  public  in  these  two  fields. 

He  then  described  Meredith's  pioneering 
in  television  with  its  Syracuse  station,  built 

Broadcasting 


in  1948,  noting  the  station  had  losses  of 
$440,000  until  October  1950. 

Mr.  Hall  felt  that  while  Meredith  sta- 
tion management  may  not  be  superior  to 
that  of  independently-owned  stations,  the 
company's  overall  operation  assures  that 
the  stations  are  consistently  well-managed 
where  this  may  not  be  assured  in  the  case 
of  a  death,  illness  or  financial  problem  at 
another  singly-owned  station. 

Benefits  also  accrue  from  pooling  of 
ideas  and  experience  from  among  Meredith's 
station  managers  and  home  broadcast  execu- 
tives, he  said.  He  said  Meredith's  central 
office  "guides — it  does  not  run — [the]  five 
broadcasting  enterprises." 

Mr.  Hall  said  Meredith's  record  of  in- 
tegration through  local  management  speaks 
for  itself  and  that  a  station's  service  to  the 
community  is  assured  through  professional 
management  which  "can  be  replaced  if  it 
fails — a  result  hardly  possible  where  man- 
agement is  solely  in  the  hands  of  a  local 
owner  who  by  accident,  or  otherwise, 
happens  to  be  a  poor  broadcaster." 

Before  the  present  system  of  multiple 
ownership  is  changed,  he  said,  it  should  first 
be  determined  if  better  programming  would 
be  forthcoming;  if  a  single-owner  station 
would  bring  better  service  to  a  community 
where  a  multiple  owner  now  operates;  and 
if  the  single-station  owner  could  make 
equivalent  financing  available  for  invest- 
ment in  programming  and  technical  equip- 
ment, particularly  in  a  "marginal"  com- 
munity such  as  Phoenix,  where  Meredith 


operates  KPHO-TV  at  a  loss  in  competition 
against  three  network-affiliated  outlets,  using 
profits  from  its  other  operations. 

Mr.  Hall  was  questioned  by  Comr.  Ford 
on  his  views  about  multiple  ownership.  Did 
he  think  multiple  ownership  to  be  ideal? 
Should  all  tv  outlets  be  licensed  to  multiple 
owners?  Would  he  place  a  limit  on  the 
number  of  stations  one  licensee  could  own? 
Would  absentee  and  multiple  ownership  of 
all  stations  be  good? 

The  Meredith  executive  felt  multiple  own- 
ers are  "on  the  whole  good  broadcasters"; 
that  the  FCC  should  "let  the  economy  work 
unhampered"  and  "not  discourage"  multiple 
ownership.  He  felt  the  five-vhf  limit  is  good 
and  that  a  six-vhf  ownership  rule  would  be 
good,  too,  but  he  didn't  want  to  see  any  re- 
duction of  the  limit;  the  amount  of  multiple 
and  absentee  ownership,  he  felt,  should  be 
a  "matter  of  degree." 

On  option  time,  Mr.  Hall  felt  this  way: 
Meredith's  best  programs  come  from  the 
networks;  the  networks  say  option  time  is 
indispensable  to  them;  therefore,  option  time 
is  indispensable  to  Meredith.  He  thought  the 
present  three-hour  limit  on  option  time 
should  be  retained  because,  he  feels,  the 
system  is  working  so  well  and  is  so  profit- 
able for  stations  that  it  shouldn't  be  changed. 
He  felt  stations  prefer  to  be  identified  with 
one  network  and  thus  would  oppose  the 
option  of  station  time  by  another  program 
source.  He  later  said  Meredith  stations  cer- 
tainly would  "consider"  programs  if  offered 
by  the  NTA  Film  Network. 

Asked  for  a  comparison  of  network  tv 
and  national  magazines  insofar  as  they  com- 
pete with  each  other,  Mr.  Hall  said  that 
while  all  media  compete  with  each  other 
for  advertising  dollars  each  has  its  own  sell- 
ing points — and  weaknesses. 

Mr.  Hall  told  the  commissioners  that 


MEREDITH  Publishing  Co.'s  broadcasting  executives  who  testified  or  were  on  tap  last 
Tuesday  for  the  publishing-broadcasting  company's  testimony  before  the  FCC  on  the 
Barrow  Report's  multiple  ownership  recommendations  were  (I  to  r)  Richard  B.  Rawls 
KPHO-AM-TV  Phoenix;  Payson  Hall,  Meredith  radio  and  tv  director,  who  presented 
the  bulk  of  Meredith  testimony;  E.  K.  (Joe)  Hartenbower,  KCMO-AM -FM-TV  Kansas 
City;  Frank  P.  Fogarty,  WOW-AM-TV  Omaha,  and  (standing)  Paul  Adanti,  WHLN- 
AM-TV  Syracuse. 

April  14,  1958     •    Page  53 


GOVERNMENT  continued 


Meredith  magazines  have  not  lost  circula- 
tion because  of  tv.  He  also  said  that  the 
Meredith  stations  do  not  editorialize. 

All  Meredith's  radio  outlets  are  in  the 
black,  Mr.  Hall  said,  except  KRMG  Tulsa. 
This  station,  he  noted,  was  breaking  even  on 
operating  expenses,  but  is  not  in  the  black 
if  depreciation  is  counted.  Meredith  bought 
KRMG  last  year  for  $500,000. 

Mr.  Fogarty  described  WOW-TV's  news 
and  agricultural  and  religious  programming 
and  the  station's  expansion  of  these  services 
since  it  was  purchased  by  Meredith.  He  said 
he  has  authority  to  editorialize  on  the  air 
without  consulting  the  home  office  and  to 
negotiate  with  the  network  for  programs. 
He~  told  Comr.  Bartley  that  WOW-TV  quite 
often  substitutes  other  programming  for  that 
of  its  affiliate,  CBS,  in  option  time. 

Mr.  Rawls  testified  that  KPHO-TV  was 
the  first  tv  station  in  the  Phoenix  area  and 
before  it  had  local  competition  was  affiliated 
with  ABC,  CBS,  DuMont  Tv  Network  and 
NBC.  But  by  July  1955,  ABC,  CBS  and 
NBC  had  affiliated  with  newer  stations  in 
the  market  and  DuMont  had  discontinued, 
he  said,  leaving  KPHO-TV  an  independent 
outlet. 

The  KPHO-TV  manager  told  how  the 
station  set  to  work — as  an  independent 
against  network-affiliated  competitors — to 
make  KPHO-TV  the  best  independent 
among  markets  with  four  or  more  stations 
and  the  No.  1  Phoenix  station  in  audience 
popularity  and  to  put  KPHO-TV  in  the 
black. 

The  June  1957  ARB  report  indicates 
KPHO-TV  has  achieved  the  first  two  goals, 
but  the  station  still  is  in  the  red,  he  said. 

He  found  it  "hard  to  understand"  why 
KPHO-TV  cannot  get  a  network  affiliation 
in  light  of  the  ARB  top-rated  status.  He 
noted  a  scarcity  of  "good"  half-hour  syndi- 
cated film  programs,  but  did  not  know  the 
reason  for  the  scarcity. 

Mr.  Rawls  felt  KPHO-TV  will  continue 
to  survive  in  competition  with  the  three  net- 
work stations  as  long  as  the  station  is 
multiple-owned  (namely,  can  be  financed  by 
Meredith  from  its  profitable  operations). 

Competing  against  KPHO-TV  in  the 
Phoenix  area  are  KOOL-TV  (CBS),  KTVK 
(TV)  (ABC)  and  KVAR  (TV)  (NBC). 

Storer  on  Stand 

The  possibility  of  a  fourth  tv  network 
was  proposed  by  Lee  B.  Wailes,  executive 
vice  president  of  Storer  Broadcasting  Co., 
after  he  ripped  into  the  Barrow  Report's 
recommendations  on  multiple  ownership  and 
other  phases  of  tv. 

Mr.  Wailes  said  a  fourth  network  would 
be  economically  possible  if  it  (1)  were 
limited  to  major  cities  in  a  rectangle  with 
Milwaukee  and  St.  Louis  at  the  western 
corners  and  Boston  and  Washington,  D.  C, 
at  the  eastern  corners;  (2)  were  intercon- 
nected at  least  in  part  by  low-cost,  privately- 
owned  intercity  relay  facilities,  and  (3) 
owned  and  operated  seven  vhf  tv  outlets  in 
the  top  25  markets. 

But  he  disclaimed  that  Storer  had  any 
ambitions  to  start  a  fourth  tv  network  it- 
Page  54    •    April  14,  1958 


self,  even  if  permitted  to  own  seven  vhfs. 
But.  he  added  later,  he  knew  a  lot  of 
people  with  a  "network  gleam  in  their  eye" 
who  might  be  willing  to  help  supply  the 
"growing  need"  for  new  programs,  particu- 
larly in  markets  where  an  independent  sta- 
tion is  operating. 

Storer  stations  are  WJBK-AM-FM-TV 
Detroit,  WS P D- A  M -F M -T  V  Toledo, 
WAGA-AM-FM-TV  Atlanta,  WIBG-AM- 
FM  Philadelphia  and  WVUE  (TV)  Wil- 
mington (Philadelphia),  WJW-AM-FM-TV 
Cleveland,  WWVA-AM-FM  Wheeling,  W. 
Va.,  and  WGBS-AM-FM  Miami. 

Mr.  Wailes  denied  the  Barrow  Report's 
statement  that  there  was  a  "trend"  toward 
multiple  ownership  in  tv  from  1952  to  1956, 
saying  that  in  these  years  multiple  owner- 
ship in  the  top  100  markets  increased  only 
2.8%. 

He  felt  that  the  Barrow  Report  proposes 


STORER  Broadcasting  Co.  testimony 
Thursday  in  FCC's  hearings  on  Barrow 
Report's  multiple  ownership  recommen- 
dations was  presented  by  Lee  B.  Wailes, 
executive  vice  president. 


a  "country-store"  form  of  broadcasting, 
which  would  "reduce  all  stations  to  a  com- 
mon denominator,  thus  reducing  the  com- 
petitive position  of  all  stations." 

Mr.  Wailes  thought  that  any  price  ad- 
vantages a  multiple  owner  may  have  in 
network  station  rates,  smaller  commissions 
to  national  spot  representatives,  and  lower 
costs  for  feature  film  and  syndicated  pro- 
grams result  from  the  "free  play"  of  com- 
petition. Over  a  reasonable  period,  he  said, 
such  price  eco